X CoVid-19

Kilchoman Zoom Scotch Whisky Tasting w/ Joshua Hatton at The Whisky Shop #SFO May 21st, 2020 – Scotch Whisky News

May 18th, 2020

Thursday, May 21st 5:30PM:

Kilchoman Scotch

with Joshua Hatton

One of our most popular in-store tastings makes its online debut with Kilchoman, presented by ‘Keeper of the Quaich’ Joshua Hatton!

Click Here to View Pourlist and Reserve Tickets

In conjunction with this tasting, ALL our Kilchoman products are 10% off with the coupon code ‘KILCHOMAN’

Additionally, The first 40 people who purchase Kilchoman to be used for this virtual tasting will be provided a Kilchoman Glencairn Branded Glass shipped with their purchase.

 Click here to see our

 Kilchoman selection

Posted in Events, X CoVid-19 @ 12:03 am by admin
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Compass Box Scotch Whisky Maker “Our European fundraising page is now live!” – Whisky News

May 15th, 2020

KINDNESS. COMMUNITY. CREATIVITY.

We launched our fundraising initiative to support the hospitality industry just over a month ago and have been overwhelmed by the response we have received so far. Thank you to all who have donated or purchased an item. Please know that all your contributions will help to make a difference to those in need.

Our first orders have been dispatched and we would love to see photos of the items in action, so reach out to us at hello@compassboxwhisky.com or message us on our social channels.

We have also launched a dedicated European fundraising page at compass-box.teemill.com to make it even simpler to buy our limited edition Compass Box tops and totes in that region.

Our page at bonfire.com/store/compass-box is still live and welcoming support from our friends and fans within the US and the rest of the world, so please do continue to get involved.

We’re all in this together, and we’ll get through this together.

So be kind. Have hope. Look after each other.

And please support creatively.

Thank you.

John & the Compass Box team

Posted in Events, New Products, News, X CoVid-19 @ 12:04 am by admin
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Introducing WhistlePig HomeStock Whiskey Created by WhistlePig Whiskey In Collaboration with Flaviar – Whiskey News

May 14th, 2020

Introducing WhistlePig HomeStock Whiskey Created by WhistlePig Whiskey In Collaboration with Flaviar

Blended Together, While Apart

Limited edition WhistlePig expression crowd-blended by whiskey lovers during lock down released to raise money for U.S. Bartenders 

[May 11, 2020]: Shoreham, Vermont. WhistlePig Rye Whiskey is pleased to announce the introduction of WhistlePig HomeStock Whiskey, a whiskey blended together, while apart.  The limited edition whiskey was created via a virtual crowd blending experience in collaboration with Flaviar, a leading online spirits club. WhistlePig will donate 20% of online sales via Flaviar & Caskers from HomeStock to the U.S. Bartenders’ Guild (USBG) Foundation’s Emergency Assistance Program, which provides COVID-19 Relief Grants to bartenders. HomeStock is the first variant from WhistlePig’s award-winning portfolio that stretches outside of the Rye category, also using Wheat and Barley whiskeys.

WhistlePig HomeStock Whiskey is a result of an innovative, multi-faceted immersive crowd-blending experience designed to lift spirits and raise vital funds for the U.S. bar industry community. The collaboration between WhistlePig & Flaviar and the entrepreneurial nature of both companies ensured this concept went from idea to reality in just a matter of weeks. An engaging exclusive content program was created and hundreds of WhistlePig ‘Blend Your Own’ whiskey kits were dispatched to a combination of Flaviar’s membership of whiskey enthusiasts and industry professionals, who were asked to experiment at home before submitting their preferred recipe. The at home blending kits included samples of WhistlePig Rye, wheat and barley whiskeys, along with blending tools and instructions, were universally welcomed by whiskey lovers stuck indoors.

Pete Lynch, WhistlePig’s Master Blender, is no stranger to crowd-blending, which has formed the basis of WhistlePig’s award-winning FarmStock range, but he would usually host sessions around the country in person. Adjusting to the times, he shared his expertise via a video from the WhistlePig Farm and distillery in Vermont and written instructions. With the submissions received, Lynch analyzed the data and determined the three most popular styles of whiskey submitted.

Thousands of consumers tuned in to Flaviar’s social media pages to take part in a live blending session, hosted on April 28 by spirits industry veteran, Dan Dunn and Lynch. During the live stream, all three whiskeys were blended, tasted and then voted upon to decide which should be bottled as WhistlePig HomeStock.

Despite over half of the submissions being Rye dominant, the surprise winner, with 44.1% of the votes on the night, was Blend Number 3, which involved 45% Rye, 30% Wheat and 25% Barley.

Jeff Kozak, CEO, WhistlePig Whiskey, adds “HomeStock is a truly special blend for us, not only due to how it was made but it’s the first time we’re releasing a whiskey that features something other than Rye. We’re thrilled that this blend got voted as the winner, it could be a sign of things to come from us in the future as a natural extension of our famed FarmStock range.”

Grisa Soba, Co-Founder of Flaviar, comments: “We’re going to be talking about this period in history for a long time, and what we all did to stave off cabin fever. Instead of saying they learnt how to make sourdough or banana bread like some kind of quarantine cliché, Flaviar members will be able to brag about learning to blend whiskey during lock down and being part of a piece of liquid history that they can now own and savor. Exclusive content and experiences like this have always been a big part of Flaviar and we’ve just taken it to another level.”

On the nose, HomeStock is sweet and fruity, with pipe tobacco, vanilla and orange vest.  Upon tasting, one will experience a big hit of baking spice with toffee, with nutmeg, roasted nuts, ripe berries and a great mouthfeel. The finish on HomeStock is long, spicy and lovely.

WhistlePig HomeStock Whiskey is now available for pre-order via Flaviar and Caskers, priced at $72.99 per 750ml.  

ABOUT WHISTLEPIG RYE WHISKEY

Founded in 2008, WhistlePig Rye Whiskey is the premier aged Rye whiskey, featuring the bold and often untapped flavor of Rye. WhistlePig Whiskey is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world. For additional information please visit whistlepigwhiskey.com. Please enjoy WhistlePig Rye Whiskey Responsibly.

ABOUT FLAVIAR

Founded in 2012, Flaviar is the world’s largest premium spirits club, with operations in the US and Europe. Flaviar offers a better way to experience fine spirits. Flaviar members enjoy a full suite of benefits including quarterly tasting boxes and full-size bottles sent directly to their home, invitations to exclusive spirits events, access to rare and original spirits available only to members, free shipping, over 200K member reviews and more.

Flaviar is here to help more people try more new things more often.

Flaviar membership is $300 per year, or $95 a quarter.

For more information visit www.flaviar.com

You’ve got to try this!

Posted in New Products, Press Releases, X CoVid-19 @ 12:04 am by admin
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Diageo pledges more than eight million bottles of sanitiser for frontline healthcare workers

May 7th, 2020

Diageo pledges more than eight million bottles of sanitiser for frontline healthcare workers

  • World’s largest distiller in unprecedented global response in the UK, Ireland, Italy, the USA, Brazil, Kenya, India and Australia
  • Pledge aimed at overcoming shortages to protect frontline healthcare workers
  • Donation of alcohol is enough to produce more than eight million bottles of hand sanitiser

23 March 2020: Diageo, maker of Johnnie Walker has today pledged to enable the creation of more than eight million bottles of hand sanitiser, by donating up to two million litres of alcohol to manufacturing partners, to help protect frontline healthcare workers in the fight against COVID-19.

The world’s leading distiller will provide Grain Neutral Spirit (GNS) – a 96% strength ethyl alcohol used primarily in production of vodka and gin – and make it available at no cost to hand sanitiser producers in multiple countries, to help overcome shortages in healthcare systems. This donation will enable the production of more than eight million 250ml bottles of hand sanitiser.

Diageo continues to engage with national and local governments across the many countries where the company has major distilling operations. The spirit will be made available in supply chains according to local circumstances, working with the relevant authorities and hand sanitiser manufacturers. This will ensure the donation is used for maximum impact in protecting health workers and patients and that sanitiser reaches the frontline as quickly as possible.

The plan includes:

  • The UK and the Republic of Ireland: 500,000 litres of GNS to be made available for national healthcare systems and workers across the UK and Ireland.
  • Italy: 100,000 litres of GNS to support the healthcare system and other national needs
  • USA: 500,000 litres of GNS to be supplied to meet local community needs
  • Brazil: Diageo’s Ypioca plant will produce 50,000 litres of spirit for the local healthcare system, in conjunction with the Ceara State Government.
  • Kenya: Diageo’s East Africa Breweries Ltd will enable production of 135,000 litres of sanitiser, prioritising vulnerable and at risk groups.
  • India: 500,000 litres of alcohol to supply to the sanitizer industry across 25 States, for use in national healthcare systems and for consumers.
  • Australia: Diageo’s Bundaberg Distilling Co. to produce 100,000 litres of ethanol for the Queensland Government, to be forwarded to hand sanitiser manufacturers.

“Healthcare workers are at the forefront of fighting this pandemic and we are determined to do what we can to help protect them,” said Ivan Menezes, Chief Executive of Diageo. “This is the quickest and most effective way for us to meet the surging demand for hand sanitiser around the world.”

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Posted in News, X CoVid-19 @ 12:04 am by admin
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SCOTCH BOTTLING PLANT AND FLEET VEHICLES REPURPOSED TO FACILITATE PACKAGING AND CONTACT-FREE DELIVERY BY CHIVAS BROTHERS EMPLOYEES.

May 6th, 2020

SCOTCH BOTTLING PLANT AND FLEET VEHICLES REPURPOSED TO FACILITATE PACKAGING AND CONTACT-FREE DELIVERY BY CHIVAS BROTHERS EMPLOYEES.

24 April 2020: Chivas Brothers, the Scotch whisky business of Pernod Ricard, has distributed thousands of litres of hand sanitiser to frontline healthcare workers, social care providers and charities across Scotland. 

In just one week, over 7,500 litres of hand sanitiser – produced at the Plymouth Gin distillery and by Chivas Brothers’ manufacturing partners, and packaged by the team at its site at Kilmalid, Dumbarton – have been donated to 166 organisations across the Central Belt of Scotland to help in the fight against COVID-19.  

Contact-free deliveries have been made across West Dunbartonshire, Renfrewshire and Ayrshire by Kilmalid employees using Chivas fleet vehicles, with more scheduled next week and beyond. The company is also looking to expand its efforts by replicating this distribution model across its Scotch heartland of Speyside, with employees at its Miltonduff site commencing hand sanitiser deliveries to charities and organisations supporting the vulnerable from as early as next week. 

Liam Donegan, Manufacturing Director at Chivas Brothers commented:  

“It has never been more important to come together as a community, especially to help the most vulnerable and at-risk amongst us. I’m proud to see our teams working so hard to package and distribute essential hand sanitiser to those who need it most. We will continue to work closely with our partners to ensure we can keep providing for our communities during this difficult time.” 

5,000 litres a week 

Chivas Brothers has committed to package and distribute up to 5,000 litres of hand sanitiser every week until at least the end of June. The hand sanitiser will be produced at the Plymouth Gin distillery in England before being transported to Kilmalid, Dumbarton where it will be packaged and distributed to frontline healthcare workers and charities in communities across Scotland. 

Chivas Brothers is also supporting the national effort more widely, having donated 100,000 litres of pure alcohol earlier this month to manufacturing partners to create over 120,000 litres of hand sanitiser for frontline NHS staff battling the pandemic across the UK. 

Supporting local charities 

Chivas Brothers is initially prioritising social care providers and charities in close proximity to its sites, as well as asking employees to nominate organisations close to their hearts to receive a donation of sanitiser. This includes the Lomond and Clyde Care & Repair charity which supports over 4,000 elderly, vulnerable, isolated and disabled members of the West Dunbartonshire community to remain independent and living in their own homes.   

Elizabeth Eadie, Care & Repair Manager, commented:  

“We were delighted to receive a gift of 10 litres of hand sanitising gel from Chivas Brothers. This will assist our Small Repairs Workers to maintain their own safety and also the safety of our clients. Care & Repair are working throughout the Covid-19 pandemic, assisting our clients with emergency works. Hand sanitising gel was hard to procure, so to receive this large amount has been fantastic.”   

Supporting the Moray Emergency Relief Fund 

Chivas Brothers has also pledged its support to the Speyside community in Scotland – home to the distilleries behind some of its best-loved Scotch whiskies, including The Glenlivet, Aberlour, Chivas Regal and Royal Salute – by donating £25,000 to the Moray Emergency Relief Fund and supporting efforts to drive awareness of assistance available to those in need. The Fund, which welcomes applications from individuals who are unable to secure Moray Council, Scottish or UK Government funding, is designed for those members of the local community facing financial hardship due to Coronavirus, providing vital support to those most vulnerable as a result of the pandemic.   

Gordon Buist, Production Director at Chivas Brothers, commented: 

“Speyside is home not only to many of our distilleries and brand homes, but also to many of our team and partners. We want to give a little something back to the community that has given us so much over the years.”   

Coffee for NHS Nightingale London staff 

In England, Chivas is providing support to frontline NHS staff in London by backing a crowdfunder by Change Please, the social enterprise that won the 2018 Chivas Venture competition. Change Please provides barista training and jobs for people experiencing homelessness, and Chivas’ donation will help them provide free coffees and hot drinks for the 2,000 NHS staff working at NHS Nightingale London.  

Posted in Press Releases, X CoVid-19 @ 12:06 am by admin
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Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

May 3rd, 2020

Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

Beam Suntory, a world leader in premium spirits, is donating €100,000 to the COVID-19 Emergency Fund of the German Red Cross (GRC). The donation will support the GRC in helping the German health and emergency services fight the virus and offer some relief to impacted communities – by providing mobile medical units, fever monitoring stations, care for the elderly and mental health support as well as supplying food and other essentials to the most vulnerable.

The GRC has strong expertise in health emergency management and is well-connected locally: the aid organization has approximately 175,000 full-time employees and more than 435,000 volunteers all across Germany. Thereby, it is able to respond adequately and provide much-needed assistance as the pandemic evolves.

“We are pleased to assist the GRC with this donation. Beam Suntory Germany’s top priority throughout this pandemic is supporting the health and wellbeing of our people and our communities – guided by our company’s vision of ‘Growing for Good’. We applaud the GRC for providing such comprehensive and important aid everywhere in the country, and we would like to thank all those who are actively helping to overcome this crisis,” says Nicole Ehlen, Managing Director Germany at Beam Suntory.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Beam Suntory Germany
Beam Suntory Deutschland GmbH, based in Frankfurt, Germany, is one of the leading companies for the marketing and distribution of premium spirits on the German market. One of the company’s best-known brands is Jim Beam Bourbon, in Germany the No. 1* Whisk(e)y and one of the top 10 spirits brands, with his family: Jim Beam White, Jim Beam Honey, Jim Beam Apple, Jim Beam red STAG, Jim Beam Black, Jim Beam Double Oak, Jim Beam Single Barrel and Jim Beam Rye. In addition to Jim Beam, the brand portfolio includes international brands such as Maker’s Mark, Knob Creek, Laphroaig, Ardmore, Bowmore, Auchentoshan, Highland Park, Macallan, Teacher’s, Kilbeggan, Connemara, Yamazaki, Hakushu and Hibiki. The portfolio also includes well-known brands such as Courvoisier Cognac, Sipsmith Gin, Roku Gin, Larios Gin, Sourz, Brugal Rum, Rutte Gin and Genever as well as De Kuyper liqueurs and syrup.

For the third time in a row, Beam Suntory Germany was named one of the best employers in 2018 in the “Great Place to Work” competition. Beam Suntory Deutschland is a wholly owned subsidiary of Beam Suntory Inc.
www.beamsuntory.de.

*Source: The Nielsen Company, LEH+DM, Whisky incl. Flavours, Volume, MAT December 2019

Posted in Press Releases, X CoVid-19 @ 12:01 am by admin
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Beam Suntory India Stands Up for the Indian Food & Beverage Community

May 3rd, 2020

Beam Suntory India Stands Up for the Indian Food & Beverage Community

April, 2020: Beam Suntory, a world leader in premium spirits, has come forward to support the food and beverage community in India at this time of social distancing to prevent the spread of Covid-19. This initiative represents the spirit of Beam Suntory’s corporate social responsibility efforts, whose mission of ‘Growing for Good’ includes sustainability and supporting local communities.

With the lockdown of restaurants and bars across India to maintain social distancing, several thousand members of the hospitality community have been affected financially. Beam Suntory India is partnering with the National Restaurant Association of India (NRAI), the largest restaurant body in the country, to pledge a support of ~150,000 USD which will be used to provide relief to thousands of staff of member restaurants and their families at this period of the lockdown.

As a world leader in premium spirits, on-premise outlets play an important role in Beam Suntory’s business in India. The company is committed to supporting bartenders and other frontline members of the F&B community in this difficult time.

Beam Suntory is also utilizing The Blend, its global bartender engagement program, to directly reach out and support the bartender community in India. The company has launched a ‘learn and earn’ program to encourage bartenders to utilize their time at home effectively by taking up online training modules. Reading material and virtual engagement modules have been made available online, where bartenders can continue to be safe at home and enhance their knowledge and skills. To make the learning experience rewarding, The Blend will host online programs every day, spread across 50 sessions, with prizes for the participants.

Talking about the initiative, Neeraj Kumar, Managing Director, Beam Suntory India, said, “The global pandemic has threatened the survival of many businesses, especially the F&B industry, at a time when it was emerging strongly in India. Although we are confident that the industry will rebuild and continue to thrive after this crisis, the current economic anxiety is spilling over to thousands of dedicated professionals who have passionately supported the industry with their talent. Through these initiatives, we want to give back to our partners in the F&B community. They are our greatest champions and we want to support them in these difficult times. These initiatives are central to our business and fundamental to our ‘Growing for Good’ values.”

Anurag Katriar, President – NRAI; CEO & Executive Director – deGustibus Hospitality Pvt Ltd., said, “At the outset, a big Thank You to Beam Suntory India for their thoughtful gesture towards our Industry when we are going through some very trying times. It is extremely reassuring and encouraging to receive support from your partners in these difficult times. This gesture will further cement the relationship between the F&B Fraternity and Beam Suntory. This corpus will enable NRAI to extend helping hand to its members and their employees in times of such unprecedented crisis. I truly appreciate this kind gesture by Beam Suntory India.” 

About National Restaurant Association of India (NRAI)
National Restaurant Association of India is the voice of the Indian Restaurant Industry. Founded in 1982, it represents the interests of 500000+ restaurants, an industry valued INR 4,23,865 crores. Being the leading association of the Indian restaurant industry, NRAI aspires to promote and strengthen the Indian Food Service Sector. The association in its 37th year has a pan India presence with members comprising of restaurants and suppliers.

NRAI is governed by a committee of members and led by a President and Office Bearers. The committee consists of over 35 Restaurant CEOs/ Owners representing various national and international brands from the F&B sector. The association works closely with a network of State and City chapter partners in Mumbai, Gurugram, Bengaluru, Kolkata, Delhi and Noida and will open new chapters in others cities soon.

The Chapter activities include:

  • Ground work and action pertaining to government issues and representations
  • Facilitate the exchange of knowledge & experience
  • Provide support in the overall development of the association

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all around the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world-renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

The Blend is a Global Bartender engagement program from Beam Suntory, where emerging, professional and master bartenders join together for interactive workshops, masterclasses, access to industry trends & mentors & brand immersion events. www.theblend.world.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Posted in Press Releases, X CoVid-19 @ 12:00 am by admin
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CHIVAS BROTHERS RAMPS UP PRODUCTION OF HAND SANITISER FOR THE NHS

May 2nd, 2020

CHIVAS BROTHERS RAMPS UP PRODUCTION OF HAND SANITISER FOR THE NHS

TODAY, CHIVAS BROTHERS, THE SCOTCH WHISKY BUSINESS OF PERNOD RICARD, BEGAN THE TRANSPORTATION OF TWO TANKERS OF STRATHCLYDE GRAIN SPIRIT AS PART OF AN INITIAL DONATION OF 100,000 LITRES OF PURE ALCOHOL TO MANUFACTURING PARTNERS WHO WILL USE IT TO PRODUCE 120,000 LITRES OF MUCH-NEEDED HAND SANITISER GEL FOR FRONTLINE NHS STAFF BATTLING THE COVID-19 PANDEMIC ACROSS SCOTLAND, ENGLAND AND WALES.

Also today (Mar 9th), the company received a consignment of 4,000 litres of hand sanitiser gel ready to be packaged at its bottling plant in Kilmalid, Dumbarton. This delivery will be joined next week by a further 15,000 litres of hand sanitiser gel produced at Pernod Ricard’s Plymouth Gin distillery in England. After packaging, the hand sanitiser will be distributed to frontline healthcare workers across Scotland and to communities in the Dumbarton area.

Chivas Brothers will start packaging hand sanitiser tomorrow, starting with 1,000 litres per day and monitoring needs over the coming weeks.

Chivas Brothers CEO Jean-Christophe Coutures commented:

“Combatting COVID-19 requires a collective effort from everyone. We’re fortunate to have ready access to ethanol and state-of-the-art facilities, so we are determined to do all we can to help increase the production of hand sanitiser, which is so essential in preventing the spread of the virus. We are proud to be joining our fellow distillers across the industry and the wider Pernod Ricard group in this battle and will continue to look for ways to assist wherever it is needed.”

Business-wide effort

In addition to hand sanitiser production, Chivas Brothers has announced in recent weeks the introduction of a number of initiatives to support communities both on home soil and in international markets that continue to be affected by the COVID-19 pandemic.

Chivas Brothers has reorganised its internal reward scheme so that when employee efforts are recognised, rewards can be donated to the National Emergencies Trust’s Coronavirus appeal, that the company will then double-up. The company is also making regular lump-sum contributions on behalf of all employees to NHS Charities Together, to support NHS staff and volunteers caring for COVID-19 patients during the crisis.

In addition, Chivas Brothers has accelerated its support of its 2020 Charity of the Year, MND Scotland, with a donation of £26,000, meeting its total £50,000 fundraising target nine months ahead of schedule. It has committed to continue fundraising efforts when possible and extend them throughout 2021.

With Blended Scotch Whisky Chivas’ global social enterprise competition curtailed due to the COVID-19 outbreak, the $1 million prize fund of the Chivas Venture 2020 was distributed equally amongst the 26 finalists of this year’s competition – so that the funding can be put towards helping solve social, environmental and economic challenges and creating positive impact in a testing time for people across the globe.

Additionally, Blended Scotch Whisky Ballantine’s pledged its support for music communities worldwide at a time when COVID-19 restrictions are impacting their ability to do what they love and to make a living. The initiative, the first in a number planned for the coming months, sees grants distributed to community-driven music collectives around the world who will be taking part in Boiler Room’s recently announced ‘Streaming from Isolation’ programme.

Posted in Press Releases, X CoVid-19 @ 12:05 am by admin
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The Whisky Shop #SFO “Virtual Glenmorangie & Balcones Tastings” – Virtual Whisky News

May 2nd, 2020

Join us for a Virtual Whisky Tasting!

During these extraordinary times as we shelter-at-home, we can still get together remotely to enjoy some great drams and discover more about our favorite spirits. 

Look out for more virtual tastings & #stayhome whisky events in the future!

Upcoming Virtual Tastings Calendar

(click listings for more details) 

 Monday, May 4th, 5PM:

Glenmorangie Single Malt Scotch

Thursday, May 7th 5:30PM:

Balcones Bourbon

Monday, May 4th,  5PM:

Glenmorangie Single Malt 

Join us for a Virtual Happy Hour with Glenmorangie Scotch, presented by Global Ambassador and Keeper of the Quaich David Blackmore! This roughly 1 hour presentation will feature the Original 10yr, La Santa, Quinta Ruban, and Nectar D’or Glenmorangie expressions. Additionally The Whisky Shop has a special sale price for featured whiskies: The Glenmorangie Collection Taster Set is $20 off. (Was $45, now $25).

 Click here to purchase the Taster Set
Tasting set includes all featured whiskies for this tasting.

All other Glenmorangie Whiskies are 10% off with coupon code ‘GLENMORANGIE’ at checkout

Click Here to Purchase Glenmorangie Whiskies

Thursday, May 7th,  5:30PM:

Balcones Bourbon 

Join us for a virtual tasting of Balcones Texas Single Malt!  From humble beginnings an old welding shop under a bridge in Waco, Texas, Balcones distillery is now recognized worldwide for their bold and intense flavors. From blue corn grown in New Mexico to the first Texas-grown malted barley, they’ve taken pains to create a truly Texas spirit – which is then distilled in magnificent copper pot whisky stills designed by Forsyths of Scotland.

Click Here to RSVP

Additionally through May, Balcones Distillery will donate $5 of every bottle sold to the USBG bartender emergency assistance fund. Get 10% off all Balcones whiskies with the coupon code ‘BALCONES’ at checkout.

Click Here to Purchase Whiskies

Tasting experiences are held over Zoom and allow a limited number of participants, so please do not wait until the last minute to reserve your ticket! After purchasing and shortly before the tasting, an email will be sent to you with instructions to access the tasting via Zoom.

Posted in Events, X CoVid-19 @ 12:01 am by admin
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Evan Williams Bourbon Launches American-Made Heroes Foundation Fund – American Whisky News

May 1st, 2020

Evan Williams Bourbon Launches American-Made Heroes Foundation Fund

2020 funds will support nonprofit organizations that serve the veteran community negatively impacted by COVID-19

BARDSTOWN, Ky. – Evan Williams Bourbon today established the American-Made Heroes Foundation Fund, continuing the brand’s support of veterans since launching the American-Made Heroes program and limited-edition label in 2015.

As an American-made and American-owned brand, Evan Williams recognizes true American heroes each year by sharing their exceptional stories of honor, bravery and service to their community on a special edition label. The American-Made Heroes Foundation Fund will extend this recognition by helping to fund independent, nonprofit organizations that support veterans and their families. The purpose of the foundation is to provide a platform for sharing inspiring veteran stories, raising public awareness for causes impacting the veteran community, and supporting nonprofit organizations that help veterans and their families through a specialized grant program.

Due to the national impact of the COVID-19 crisis, the American-Made Heroes Foundation Fund will focus its inaugural efforts with the COVID-19 Veteran Relief Grant, which awards donations to nonprofit organizations that serve the veteran communities negatively impacted by the coronavirus. Beginning April 21, 2020 through June 24, 2020, 501c3 organizations can apply for funding through the COVID-19 Veteran Relief Grant. In addition to this effort, the brand’s parent company, Heaven Hill Brands, has launched an initiative to produce hand sanitizer at several of its locations, including the Evan Williams Bourbon Experience in downtown Louisville, Ky. A portion of the hand sanitizer produced will be delivered to veteran centers across the state of Kentucky.

“We are honored to launch the American-Made Heroes Foundation Fund and continue the brand’s efforts to celebrate veterans who protect the American spirit,” said Julie Cole, Evan Williams Bourbon Brand Manager. “With a history of supporting our country’s veterans, we are proud to kick off the official fund with a focus on supporting veteran communities most at risk during this time.”

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American Heritage and honored to broaden its support of veteran communities across the country. The 2020 American-Made Heroes will be announced in early May along with the individualized 2020 limited edition bottles. To learn more about the organizations eligible for support, or apply for a grant through the COVID-19 Veteran Relief Grant, visit https://american-madeheroes.com/apply-now.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past five years. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

Posted in Press Releases, X CoVid-19 @ 12:06 am by admin
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