International Beverage announces two senior appointments

New Distilleries General Manager and Marketing Director confirmed

International Beverage has today (27^th August) announced the appointment of two senior leaders during a period of ambitious growth for the company. The seasoned duo will take up strategic roles in the global spirit producer’s team, to drive the success of the company’s expanding portfolio of award-winning brands.

John Stevenson joins as Distilleries General Manager

An accomplished Projects Director and Executive, John has a long track record of building and developing teams in the delivery of complex programmes. He led the design and build of Ireland’s first major whisky distillery in 100 years and Scotland’s first waste to fuel ABE biorefinery using whisky industry co-products. With an MBA in Engineering Management from the University of Bristol, John began his career in the water industry and migrated into the whisky industry in 1996. Recently, John has undertaken a number of diverse roles, firstly as a Project Director in the bio-fuel sector at Celtic Renewables. After a four-year tenure, he then became a Freelance Projects Director at 58 Seasgad Limited, supporting bio-tech start-ups to scale-up novel technologies before moving to North British Distillery Limited as an Operations Manager in 2023. Whilst there he led the development of a robust five-year capital investment plan and provided solutions across technical support, training and architecture.

His remit at International Beverage is to oversee operations at the company’s five Scottish distilleries, which produce Old Pulteney, Speyburn, Balblair and anCnoc single malt whiskies, Hankey Bannister blended whisky and Caorunn Gin. 

Fiona Kennie joins as Marketing Director

A graduate of Strathclyde University, Fiona began her career in 2001 at Jim Beam. She progressed in a number of senior marketing roles, making her mark at Whyte & Mackay, Heineken, and Edrington. Fiona brings 25 years of brand building experience spanning the drinks industry, with particular skills in premium & luxury whisky. She has driven strategic growth for global brands across domestic, international and global travel retail. Fiona returns to the world of spirits following her most recent role as Group Marketing Director in the craft beer industry. She brings a passion for building brands and a strong leadership skillset to International Beverage as it embarks on its brand growth journey. She will lead strategic marketing for the global spirits business and join its Executive Leadership Team.

Both John and Fiona will be based at the company’s Airdrie headquarters, reporting into International Beverage Managing Director Malcolm Leask. He commented: 

“We are delighted to welcome both John and Fiona to the business. Their leadership skills and vast experience in their respective sectors makes them a tremendous asset to our team. I look forward to working with them over the coming months on a variety of initiatives that will grow our global business, sustainability credentials and portfolio of premium spirit brands.” 

As the spirits arm of one of the world’s top ten drinks producers ThaiBev, International Beverage is responsible for the global sales, marketing and distribution of a multi-award-winning portfolio of premium brands, including single malt Scotch whiskies Old Pulteney, Speyburn, Balblair, and anCnoc; the blended Scotch Hankey Bannister; the Larsen portfolio of Cognacs; New Zealand’s Cardrona Distillery spirits; and Caorunn, the small-batch Scottish gin. 

International Beverage

International Beverage is the international arm of Thai Beverage Public Company Limited.  It is one of the industry’s most dynamic global drinks businesses and specialises in developing distinctive, premium brands for global markets, with a portfolio that is led by a range of high-quality Scotch whiskies and some of the fastest growing premium spirits. These brands are enjoyed by consumers around the world and include Old Pulteney single malt Scotch whisky, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Mekhong Thai spirits, Cardrona spirits and liqueurs and Larsen Cognac spirits. www.interbevgroup.com

WATERFORD DISTILLERY LAUNCHES FLAGSHIP BIODYNAMIC WHISKY: BIODYNAMIC: CUVÉE LUNA

Waterford Distillery has launched its flagship biodynamic whisky: Biodynamic: Cuvée Luna

The Biodynamic: Cuvée Luna is Waterford Whisky’s new bottling in their core range of Cuvée Concepts

Waterford Distillery is the world’s largest producer of organic and biodynamic whiskies

5th September 2024: Waterford Distillery, the world’s largest producer of organic and biodynamic whiskies, has launched its new flagship cuvée bottling to its core collection of single malts – Biodynamic: Cuvée Luna.

Certified by Demeter and the Organic Trust, Biodynamic: Cuvée Luna – available to purchase worldwide from today – is made from 100% Irish barley grown using regenerative biodynamic farming methods, widely used by many of the world’s legendary winemakers.

The principles of biodynamic farming were first introduced 100 years ago in direct response to the growth of chemical applications after World War One. Today, such practices are more commonly recognised as “uber organic” and supercharged regenerative agriculture.

Waterford Distillery has embraced the unique biodynamic practices, which seek to create a vibrant living soil and barley crop by treating the farm as a self-contained living eco-system, with the application of homemade organic preparations that follow the ancient lunar calendar.

Working with three biodynamic Irish farmers – Trevor Harris, John McDonnell and Alan Mooney – Waterford Distillery bottled the world’s first biodynamic whisky in 2021 as part of its Arcadian Farm Origin series, and has since increased its intake to six biodynamic growers in total.

This new radical cuvée is an assemblage of multiple biodynamic harvests for even greater complexity. It was matured in a mixture of 37% First-fill US Oak, 17% Virgin US Oak, 25% Premium French Oak and 21% Vin Doux Naturel casks for harmony and balance.

Building on the distillery’s trademark artisanal bakery aromas, the whisky has flavours of green apple, hay, malted biscuits, peaches and breadcrust complimented with hints of lemon curd, breakfast cereals, herbal tea, porridge, cream and spice giving the whisky a long, creamy and gently-spiced finish.

Mark Reynier, CEO and Founder of Waterford Distillery, said: “Controversial to some, and the ultimate in regenerative farming to others, many of the world’s greatest winemakers and award-winning wines follow biodynamic methods to produce the most expressive and vibrant natural flavours possible.

“Whisky has become an industrially manufactured product, propped up with additives and finishes. Barley is one of the most flavoursome cereal grains and over time, this inherent flavour has been compromised as distilleries prioritise yield. So we go back to the beginning – not just whisky how it used to be, but how farming used to be, and that means taking every grain of biodynamic barley we can get our hands on.”

As with every Waterford Distillery release, a unique TÉIREOIR CODE on each bottle provides unprecedented validation and verification of its individual journey from barley to bottle – harvested, stored, malted, distilled and matured. Every meaningful detail of the whisky is offered for full transparency.

Biodynamic Cuvée: Luna represents the apogee of Waterford Distillery’s investigation of regenerative single malt, making it the distillery’s most radical whisky to date.

Biodynamic: Cuvée Luna is available to purchase now from waterfordwhisky.com (€99.00), Master of Malt and Whisky Exchange as a permanent listing, priced at approx. €85-95/$120/£89.95.

About Waterford Whisky  

Waterford Whisky produces the most naturally flavoursome single malts.

It is the world’s largest producer of organic and biodynamic whiskies.

It is agricultural produce, not a manufactured product.

Unashamedly influenced by the world’s greatest winemakers, Waterford Whisky obsessively brings the same intellectual drive, methodology and rigour to barley – the very source of malt whisky’s complex flavour.

Extolling a hundred exclusive farms of Irish-grown barley, the distillery searches for natural flavours via three paths: its Single Farm Origins pursue the individualism of terroir-derived flavour; its Arcadian Farm Origins express the intensity of flavour from alternative philosophies and long-forgotten varieties; whilst its Cuvée Concepts revel in the ultimate complexity, where the whole is greater than the sum of its parts.

For more information, visit www.waterfordwhisky.com.

BOWMORE® LAUNCHES NEW SHERRY OAK BOUTIQUE COLLECTION

 Four new whiskies set to showcase the breadth of flavour possibility.

Crafted with intent, Bowmore® has an inherent appreciation as to how each moment comes to bear on the character of our whisky.  We make our whiskies this way on purpose, shaping every drop, adding depth and distinction of flavour to shape our multi-dimensional single malt.

Now as we reflect on almost 250 years of existence, there are many milestones which have guided this beguiling distillery and its whiskies to this moment.  This year not only represents 60 years since the dawn of the iconic Black Bowmore, but it also marks another landmark in our ever-evolving story.

This new chapter for Bowmore is a story of elevation and premiumisation, reflective of Bowmore’s desirability and collectability within the single malt market.  Due to the inherent scarcity of the spirit, the ambition is to truly realise its full value by investing to retain and enhance its place.  Only by offering a best-in-class global portfolio, showcasing the true breadth and depth of Bowmore can this be achieved.

At the heart of this transformation is the overall design and visual world of Bowmore.  With a clear desire to put the whisky in the bottle at the heart, the new design of Bowmore expresses the spirit story in the clearest and most authentic way.  Inspired by the exceptionally expressive and layered nature of Bowmore’s character, the morphic linework design reflects this.  The dominant use of the colour black, a legacy colour, part of the brand livery for decades, also pays homage to one of the most iconic whiskies – Black Bowmore distilled in 1964.

As part of a driving commitment to this evolutionary process, there has been a desire to showcase the full spectrum of what Bowmore can offer in terms of flavour.  This will see the introduction of a new boutique collection embodying four new whiskies, to support the guiding ambition and provide more choice and variety to the existing and new Bowmore drinker. 

Bowmore Sherry Oak Collection showcases the role of the very best European oak Sherry casks in shaping layers of depth and flavour, both complimenting and enhancing the expressive signature style. Each of the four whiskies capture different dimensions of character and celebrate Bowmore’s innate ability to achieve layers of flavour.

• Bowmore 12-Year-Old Sherry Oak Cask embraces a rhapsody of flavours to achieve a distinctively harmonious character. Sweet spice and nuttiness come to the fore, while smouldering smokiness blends harmoniously with notes of fruit and woodiness that Sherry casks bring.
• Bowmore 15-Year-Old Sherry Oak Cask captures the elegance of our single malt, adding a layer of sweetness from the selective maturation in first-fill Oloroso casks. Confidently rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.
• Bowmore 18-Year-Old Sherry Oak Cask delivers a long-anticipated, dramatically layered, yet balanced character. Sherry cask finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, adds a fresh sweetness of bright fruit notes without overpowering the smouldering smoke that transports you to our dramatically beautiful island’s serenity.
• Bowmore 21-Year-Old Sherry Oak Cask reveals a multi-layered character. Time and carefully selected finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, encourages intensity and complexity, but in complete harmony.

Kirsteen Beeston, Marketing Director of Bowmore, said, “We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today.  As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation. This is exemplified by the launch of our new whisky boutique range Sherry Oak Cask which, along with the existing range of Bowmore whiskies, will be offered to our customers and consumers in a new brand livery.  As we look to the future, we aim to redefine what it means to enjoy a glass of Bowmore, transforming each moment into a captivating experience.”

Bowmore Sherry Oak range will be available exclusively at The Whisky Exchange in the UK from September 2024. In addition, the range will begin to rollout to key global cities including Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay from the start of October 2024.

The permanent portfolio of Bowmore whiskies will take on the new livery and start to make itself known from early 2025.

www.bowmore.com

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ABOUT BOWMORE®

For over 240 years, Bowmore distillery has stood on the shores of Lochindaal. Here facing the wild Atlantic Ocean, is home to the legendary No.1 Vaults and the mysterious alchemy within. We are more than an Islay distillery. We are the oldest licensed distillery here.

Since 1779, we’ve been harnessing time in the creation of our exceptional Bowmore whiskies. This time has enabled us to hone our skills and make intentional choices. This means only Bowmore can unlock the depth and breadth of character.

From the careful and intentional ethos at the heart of the Bowmore distillery, every step and stage of the process is considered. We put flavour first.  Taking traditional techniques and uniting them with creative vision we can ensure that each component plays its part. From floor maltings and peat smoke drying, to the long fermentation and slow distillation. The result of this precise and measured approach can be seen in the distinct flavours that Bowmore is famous for.  A truly multidimensional whisky always promising more layers of flavour.

Every bottle of Bowmore celebrates our ability to mature with excellence, aging like no other to capture the definitive expressive character of Bowmore.  Over time, our spirit evolves perfectly in cask, creating an enviable inventory of maturing stock and enabling an iconic archive of releases.

Our signature; a remarkably expressive character.  We are defined by rich and fruity flavours with a smouldering complexity. Each sip of Bowmore is truly captivating. It beckons you, holding your full attention, pulling you into the present moment. This is the uniquely mesmerising magic which always reveals more, in every moment, in every sip. From flavour to flair, there is always more in the glass and in the moment.

www.bowmore.com

ABOUT SUNTORY GLOBAL SPIRITS

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com

OLDEST EVER WHISKY RELEASED BY THE GLENALLACHIE

 Award-winning Speyside single malt brand issues oldest whisky to date

Scotch whisky distillery The GlenAllachie today announces its oldest and most prestigious single malt expression to date: The GlenAllachie 35-year-old.

The leading independent producer is owned and managed by illustrious whisky maker of 52 years, Billy Walker. Over the course of his colourful career, Walker has earned an unparalleled reputation for his superlative cask management capabilities and sensory instinct.

The 35-year-old (UK RRSP £1,479) was devised to represent the distillery’s unwavering commitment to cask craftsmanship and boutique, small-batch whiskies.

Equipped with his decades of experience, Walker hand-selected six outstanding casks holding whisky dating back to the summer of 1989 for the landmark release.

Encased in a lavish oak box, the distinguished, antique single malt was matured in three Pedro Ximénez, one Oloroso and two virgin oak casks. The resulting spirit is said to “promise a luscious symphony of rich mocha, ripe pineapple, sweet spices and treacle tart”.

Handmade in the UK, the weighty presentation box features hand-carved detail on its base, luxurious moleskin-coloured lining, a solid brass ‘angle’, a plaque that champions the cask selection, and a removable oak plinth to hold the decanter.

A booklet with Walker’s handwritten notes on the story behind the bottling and his cask selection accompanies the whisky. Its cover is an FSC-certified paper made of spent malt.

An elegant, wide-shouldered decanter “gives the ultra-premium whisky the presence it deserves” whilst giving a nod to the classic GlenAllachie bottle. The product details are printed directly onto the glass in gold ink.

The premium wooden stopper features gold foiling and the brand’s tagline, ‘whisky in good hands’, around its circumference.

The 35-year-old is proudly presented at a high strength of 48% ABV, natural colour and non-chill filtered, which the distillery believes “allows the exquisite liquid within the decanter to speak for itself”.

To unveil the exclusive single malt, Walker hosted an intimate pre-launch dinner last week for the media and trade.

Remarking on the historic expression, Walker reveals:

“The 35-year-old is a testament to The GlenAllachie’s dedication, patience and relentless pursuit of perfection. Unifying the six spectacular casks has created the perfect equilibrium between the sweet influence of Pedro Ximénez, the nutty contribution of Oloroso, and the spiciness of the virgin oak. The amalgamation entails a truly spectacular single malt with opulent notes of spiced caramel, rich espresso, tropical fruits and dark chocolate truffles. If you’re lucky enough to get your hands on a bottle, it’s a whisky to be treasured.”

With a UK RRSP of £1,479, The GlenAllachie 35-year-old will become increasingly available from today at specialist retailers worldwide.

ABOUT GLENALLACHIE:

At The GlenAllachie, each decision in creating our award-winning Speyside single malt merges logic with instinct. In the experienced hands of legendary whisky maker Billy Walker, a culture of precision, patience and perseverance has been instilled in his small yet accomplished team of whisky experts.

Being independent offers us the freedom to prioritise what matters most: quality. The pursuit is not of consistency, but perfection. Never resting on our laurels, we work tirelessly to refine and enhance each batch of whisky, striving to better the last.

The result of seamlessly coordinated collaboration is a range of carefully crafted and cask-perfected whiskies, each personally approved by Billy. With a quietly confident team of passionate whisky enthusiasts behind The GlenAllachie, you can be sure we have our whisky in good hands.

Our other brands are Meikle Tòir Peated Speyside Single Malt Scotch Whisky, MacNair’s Boutique House of Spirits—which encompasses Lum Reek Blended Malt Scotch Whisky and White Heather Blended Scotch Whisky.

Further information on the distillery and company can be found at www.theglenallachie.com

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TASTING NOTES:

The GlenAllachie 35-year-old Single Malt Scotch Whisky – 48% ABV

• Colour: Intense Auburn.
• Nose: Mocha, cinnamon, heather honey and pineapple, with hints of raisins, pomegranate and eucalyptus.
• Taste: Dark chocolate, mocha, raisins and dried fruit, fusing with heather honey, treacle and pineapple, with hints of cinnamon, nutmeg and cloves.

ARDBEG BRINGS BACK A LEGENDARY FAVOURITE WITH 17 YEAR OLD RELEASE

 < Iconic whisky is born again in tribute to Distillery’s most loyal devotees >

Ardbeg Distillery is reviving the fabled Ardbeg 17 Years Old in a limited edition shared exclusively with the Ardbeg Committee. Revered for its delicate smoky notes, the original 17 Year Old bottling from the Islay distillery was a true icon of its time. This revival limited edition pays tribute to those who have made Ardbeg 17 the legend that it is – from the whisky’s creators, to the fans who tirelessly lobbied for its return.

Released a quarter century ago in 1997, Ardbeg 17 Years Old was one of the first whiskies to leave the Distillery when it re-opened after being saved from extinction by The Glenmorangie Company. Unusually elegant, yet unmistakably Ardbeg, the bottling soon became a firm favourite among the Distillery’s most dedicated fans during the early days of its resurgence. Stalwarts of the Ardbeg Committee mourned the whisky’s loss when it was retired in 2004, and they have been calling for the single malt’s revival ever since.

From the inner sanctum of their sensory laboratory, the Distillery’s Whisky Creation Team heard the lament for Ardbeg 17 Years Old loud and clear. And while they usually look to the future and to their next trailblazing smoky creation, they challenged themselves to retrace their steps and bring the flavour profile of that old favourite back to life, one delicately smoky note at a time.

But doing so was no mean feat – even breaking one of the Distillery’s own golden rules; today, Ardbeg usually has an ABV of 46% or higher and is always non chill-filtered. But on their mission to replicate Ardbeg 17 Year Old’s classic character, the whisky creation team combined peated and unpeated stock, and tweaked their typical production process to be able to bottle Ardbeg 17 Years Old at 40% ABV, and chill-filter the whisky – just as it used to be.

The result is a delicate take on the Distillery’s trademark smoke as it’s typically known today. Distinctly balmy and medicinal, its enticing minerality bursts into sweet smoke and malted barley. Muted, yet undeniable wisps of peat still make their presence felt, with hints of tar and oak.

Master Blender Gillian Macdonald said: “When we meet die-hard Ardbeg Committee members, the conversation often turns to Ardbeg 17 Years Old. After pondering for some time how we could bring this favourite back to life, we landed on a delicious recipe that honours the character of the original 17 Years Old both in aroma, flavour and texture.  Ardbeg fans can expect to find classic aromas of pine resin and sea spray, as well as a mineral note layered with malted barley – all underpinned by delicate smoke. In tribute to the Ardbeg folk past and present who made this whisky an icon, we’re very excited to bring an Islay legend back to life, allowing a new generation of whisky lovers to experience an iconic Ardbeg that they’ve heard so much about.”

Available exclusively to members of the Ardbeg Committee, Ardbeg 17 Years Old will be available online at Ardbeg.com, at the Distillery Visitor Centre on Islay, and in Ardbeg Embassies from 24^th September 2024, RRP: £160.

For more news on all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at Ardbeg.com/committee. Membership is free and all Ardbeg fans are welcome.

www.ardbeg.com

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Ardbeg 17 Years Old Tasting Notes:

ABV:                40% chill-filtered

Colour:           Bronze

Aroma: Fresh, clean and salving, with hints of pine resin, aniseed, sea spray and lavender soap, the nose is very gentle, very restrained, and rather elegant for an Ardbeg. With water, there is a distinctive, flinty minerality, along with subtle hints of sweet peat smoke, malted barley, and a touch of toasting bread.

Taste: A beautiful, creamy texture is followed by a lovely combination of flavours, with aniseed toffee, café latte, fennel and gentle antiseptic soap. The peat smoke is present, but in a very restrained manner.

Finish: Lingering, with chewy oak, cocoa powder and tar.

RRP:    £160

Ardbeg

Ardbeg prides itself on being The Ultimate Islay Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future, and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well-established as a niche, cult malt, with a passionate following. Today, Ardbeg is one of the world’s most highly awarded smoky single malt whiskies.

About the original Ardbeg 17 Years Old

When Glenmorangie reopened Ardbeg in 1997 after years of turbulence and two closure periods, some of the youngest stock available was from early 1980s. This led to the release of Ardbeg 17 Years Old. The whisky became the flagship for the brand, while the team began optimising the Distillery’s stock profile for the future. The whisky’s flavour profile was unusually delicate for an Ardbeg, as it included a proportion of unpeated stock. It was chill-filtered and bottled at 40% to complement its elegance. Ardbeg 17 Years Old was bottled from 1997-2004 before being retired. Originally priced at £29.99, it has remained a much-sought-after single malt. Bottles now fetch in excess of £650 on the secondary market

 The Ardbeg Committee

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 220,000 members of the Ardbeg Committee in over 130 countries.  Committee Members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings.  Members also receive invitations to special gatherings, tastings and events.  The Committee, chaired by Jackie Thomson, is free to join at ardbeg.com.

Awards

Ardbeg is one of the world’s most highly awarded smoky single malt whiskies. Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions. Ardbeg has twice been awarded World’s Best Single Malt at the World Whiskies Awards (2010, 2013).  At the 2014 Global Icons of Whisky Awards, then Distillery Manager Mickey Heads was voted Distillery Manager of the Year.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. Ardbeg Ten Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019. In 2020, the International Whisky Competition (IWC) awarded Ardbeg Corryvreckan first place for Best Single Malt Scotch, Best Single Malt Scotch (No Age Statement), Best Cask Strength (Over 57% ABV), Best Peated Scotch and Best Islay Single Malt. Ardbeg Wee Beastie also earned first place for Best Single Malt Scotch Under 10 Year Old and The Ardbeg Distillery achieved another Distillery of the Year award. In 2021, Dr Bill Lumsden was awarded Master Distiller of the Year for the fifth time, and Ardbeg Uigeadail won World Whisky of the Year by the IWC. In 2022, the IWC awarded Ardbeg The Distillery of the Year Award, while Ardbeg Ardcore won first place in Best New Scotch Release, Best Peated Single Malt and Best Islay Single Malt. In 2023, Ardbeg was awarded four Gold and eight Silver medals at the International Spirits Competition, Silver in the International Wine & Spirits Competition and Double Gold at the San Francisco World Spirits Competition.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Highland single malt Scotch whisky and Ardbeg Islay single malt Scotch whisky.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

The Dalmore unveils The Distillery Select Series

The exclusive collection of whiskies was hand-selected by The Dalmore’s

Whisky Makers in celebration of The Dalmore’s Highland home

The Dalmore Single Malt Whisky unveils The Distillery Select Series. 2024 marks the first of a new series of limited edition expressions. The collection features very rare parcels of spirit laid down in specific casks hand-selected by The Dalmore’s whisky makers. Each expression was selected to highlight how the casks enhance an element of The Dalmore’s signature house style. Each of the three whiskies is natural colour, non-chill filtered and bottled at specifically selected ABV.

The Dalmore Distillery Select 2009 Vintage Sherry Cask Finish (2024 Bottling), strictly limited to 2736 bottles only, RRP: £300. 

Aroma; Manuka honey, a hint of cinnamon, and banana bread

Tasting Notes; Orchard fruits, Golden Delicious apples, poached pears intertwined with Ogen melons

Finishing Notes; Sultanas, liquorice, mandarin orange and a touch of cacao

This 15 Year Old Single Malt is finished in exceptionally rare vintage sherry casks sourced exclusively from the finest wine makers of Spain, González Byass. Distilled in 2009 this rich whisky is bottled at 52.8% which allows the antique vintage sherry characteristics to shine.

The Dalmore Distillery Select 2007 Amarone and Port Cask finishes (2024 Bottling), strictly limited to 918 bottles only, RRP: £1,000

Aroma: Warm summer fruits, raspberry myrtle, succulent Victoria plums and maraschino cherry

Tasting Notes: Rich forest fruits interlaced with vanilla

Finishing Notes: Panna cotta, floral notes and a hint of violet 

This 17 Year Old Single Malt, distilled in 2007, is finished in a duo of casks, whose influence on the whisky fascinated The Dalmore’s whisky makers. Italian and Portuguese wine makers work hand in hand with nature to craft exceptional expressions of their estates. The marriage of each component creates a unique Single Malt Scotch whisky, an expression of Portuguese and Italian influences. Bottled at 45.8%, selected by the whisky makers to expose the complexity of flavour this expression offers.

The Dalmore Distillery Select 2000 Vintage Calvados Finish (2024 Bottling), strictly limited to 383 bottles only, RRP: £5,000.

Aroma; A dusting of sugared almonds, rich apple and plums

Tasting Notes; Red berries, freshly crushed apple and pears

Finishing Notes; Liquorice, antique wood spice and a touch of balsamic           

This 24 Year Old Single Malt Whisky, distilled in 2000, is bottled at 50.3% strength, selected to ensure the antique flavour characteristics of this very rare whisky shines. After an initial maturation in American white oak, allowing the spirit to settle and soften, this whisky is finished in hand-selected Vintage Calvados, sourced from the House of Drouin, France.

The Dalmore Distillery, is the iconic Highland Single Malt Whisky Distillery, founded to reimagine what it is to create an exceptional Single Malt Whisky. The Dalmore Distillery is surrounded by Scotland’s natural beauty. Here the precious whisky is laid down in carefully curated casks, to develop in character through time under the watchful eye of The Dalmore’s whisky makers.

“Each of these limited edition whiskies was picked out by our whisky makers for the way the casks have complemented or enhanced The Dalmore’s signature house style. These hidden gems from our dunnage warehouses will be available directly from The Dalmore – either from our boutiques, at the distillery, or online for a limited period in the UK.”

Rod Gillies, Brand Director

The Dalmore Distillery Select Series is set to fascinate whisky collectors and connoisseurs. Each release in the series will be strictly limited in volume, natural colour and non-chill filtered.  The 2024 release is exclusively in the UK via The Dalmore website, and in The Dalmore Boutiques now open in Madrid – Spain, Manila – Philippines and Phnom Penh – Cambodia. Those seeking to purchase The Dalmore Distillery Select Series are invited to join The Dalmore Guild at www.thedalmore.com with the opportunity for exclusive early access.

We encourage all online feature to include a click to discover more HERE:

About The Dalmore:

Founded in 1839 on the shores of the Cromarty Firth in the Scottish Highlands, The Dalmore has been making masterpieces of whisky for over 180 years.

The 12-point silver stag which proudly adorns each bottle was bestowed upon the first chieftain of Clan Mackenzie in 1263 by King Alexander III of Scotland. The stag became the whisky’s emblem when descendants of the clan took over the distillery in 1878.

The Dalmore distillery’s collection of idiosyncratic stills creates a New Make spirit of unique character and depth – robust and fruity, particularly well-suited to longer and more complex maturation. This allows renowned Master Whisky Maker Gregg Glass and his team to develop spirit over longer periods, continuing a tradition of visionary whisky-making as they fully express their art using rare casks from some of the world’s finest wineries and bodegas.

*The Dalmore Distillery is currently closed to visitors, whilst undergoing redevelopment. Whisky making at The Dalmore continues during this time.

The Dalmore
www.thedalmore.com
Facebook & Instagram @thedalmore

Keeneland and Maker’s Mark® Announce New Series: “Greats of the Gate” Bottle Series Will Honor the Greatest Thoroughbreds of All Time Beginning with Man o’ War

The 10-Year Commemorative Bottle Series will Support Kentucky Nonprofits; Kentucky Harvest, Art Center of the Bluegrass & Blue Grass Farms Charities Named First  

LEXINGTON, KY – Thursday, April 11th 2024 – Keeneland Race Course and Maker’s Mark® Kentucky Bourbon today announced a new chapter in their longstanding partnership with the launch of “Greats of the Gate,” a 10-year commemorative bottle series celebrating Thoroughbred racing’s most iconic horses – featuring a different horse each year.

Arriving this year in October exclusively at select Kentucky retailers, the inaugural bottle will honor the legendary Lexington-foaled Man o’ War, who competed from 1919 to 1920, winning 20 of 21 races, including the Preakness and Belmont Stakes, while establishing seven track records for speed over various distances.

“Keeneland and Maker’s Mark have a rich history of working hand-in-hand to support organizations making an impact in Kentucky,” said Rob Samuels, Managing Director of Maker’s Mark and eighth-generation whisky maker. “We’re honored to partner each year in such a meaningful way, dating back to when Keeneland was our first customer serving Maker’s Mark in the 1950s and setting the stage for decades of collaboration to follow.”

The limited-editon bottle features an illustration by Kentucky artist Tyler Robertson with artwork wrapping around the bottle in yellow and black – the racing colors for Man o’ War. The horse is shown on both sides of the bottle in streaks of yellow to connote him coming around the final turn and heading down the stretch to the finish. The bottle’s crown will be dipped in bright yellow wax and topped with a black silk ribbon. This bottle will be available in October exclusively at select Kentucky retailers that sell Maker’s Mark.

Proceeds from each year’s “Greats of the Gate” bottle will benefit nonprofits that support Kentucky culture, including the horseracing industry, hospitality and the arts. Over the course of the 10 years, Keeneland and Maker’s Mark are committed to raising $4 million for various Kentucky nonprofit organizations through this bottle series.

“Keeneland is proud to continue our longstanding partnership with Maker’s Mark to benefit both the Thoroughbred industry and our local communities,” Keeneland President and CEO Shannon Arvin said. “Keeneland and Maker’s Mark share a mission of service and philanthropy, and the commemorative bottles have been a fun way to engage our fans and support deserving organizations through the years.”

For the first three years of the 10-year series, the “Greats of the Gate” bottle will support Kentucky Harvest, Art Center of the Bluegrass and Blue Grass Farms Charities.  The Art Center of the Bluegrass connects people to art, culture, and creativity through exhibits, hands on art making, arts appreciation, and cultural experiences, while the mission of Kentucky Harvest is to end local hunger by connecting with food donors and engaging volunteers to rescue excess food and move it from those who have it to those in need.

Blue Grass Farms Charities (BGFC), which celebrates its 20th anniversary this year, provides health and human services to those who work in the Central Kentucky Thoroughbred Industry, including a much-needed food assistance program. Proceeds from the Man o’ War bottle will support construction of a new food pantry located at The Thoroughbred Center (TTC) on Paris Pike, Keeneland’s year-round training facility, making it accessible to the greatest number of industry workers. BGFC continues to serve Fayette, Bourbon, Woodford, Scott and Jessamine area farms and facilities.

About Keeneland Race Course

Since its first race meet more than 85 years ago, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts five sales a year, in January, April, September and November. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest-caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015, 2020 and 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit https://www.keeneland.com/.

About Maker’s Mark® Kentucky Bourbon

In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark continues to make its bourbon the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, Maker’s Mark Cellar-Aged, and Maker’s Mark Private Selection, the brand’s custom barrel program. For more information, visit https://www.makersmark.com/.

This article appears here well after the original publication date and as a matter of interest.

BOOKER’S BOURBON ANNOUNCES ‘THE RESERVES’, AN ANNUAL SERIES OF LIMITED-EDITION RELEASES, CELEBRATING BOOKER NOE’S LEGACY

 Booker’s Bourbon ‘The Reserves’ is the Brand’s First Innovation in More Than Five Years

Clermont, Kentucky (August 29, 2024) – Today, The James B. Beam Distilling Co. and Freddie Noe, 8^th Generation Master Distiller, are proud to announce the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’. The 2024 expression is the first of a new, annual limited-release series by Freddie Noe to commemorate his grandaddy, 6^th Generation Master Distiller Booker Noe, and his contributions to the bourbon world. Booker and Freddie Noe are American Whiskey trailblazers and Booker’s Bourbon ‘The Reserves’ honors Booker’s legacy by creating a full-flavored American Whiskey inspired by how Freddie believes his grandfather would be making whiskey in modern day.

The first release of ‘The Reserves’ is an 8 to 14-year-old blend that Booker’s Bourbon drinkers will recognize and continue to enjoy. Always uncut and unfiltered, always cask strength, and always pulled from the center cut in the warehouse – just as Booker envisioned when he created his Small Batch Bourbon Collection and forever changed the American Whiskey category. However, in many other ways, ‘The Reserves’ is something entirely new; due to the scarcity of the barrels, it’s released in smaller quantities than the four yearly Booker’s Batches and uses fewer, and older, barrels in the blend to achieve a layered and complex flavor profile.

“I created ‘The Reserves’ series to commemorate my grandaddy Booker,” shared Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery. “Liquid like this can take a while to find, but when I do, it feels like the Big Man himself picked them out. It’s just the kind of Bourbon I believe my grandaddy would be making if he were still alive with us now.”

The 2024 release spans eight production dates and eight different warehouses, these barrels were aged as follows:

• 8 Years, 2 Months, 12 Days on the 4th floor of warehouse G
• 8 Years, 5 Months, 19 Days on the 5th floor of warehouse I
• 8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z
• 9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q
• 9 Years, 2 Months, 4 Days on the 6th floor of warehouse J
• 9 Years, 5 Months, 18 Days on the 7th floor of warehouse H
• 10 Years, 3 Months, 2 Days on the 4th floor of warehouse X
• 14 Years, 4 Months, 16 Days on the 6th floor of warehouse I

Booker’s Bourbon is inspired by and named after, 6^th Generation Master Distiller, Booker Noe, who was known to have grown up at the distillery, in the heart of Kentucky. Freddie launched Booker’s Bourbon to pay homage to his grandfather, the founder of the “small batch” bourbon category. All Booker’s expressions are bottled uncut and unfiltered with liquid coming from the center of the rackhouse where the temperature and humidity stars align the create the deepest and most intense flavors.

Booker’s Bourbon ‘The Reserves’ 2024 Limited Edition Bourbon will be available in extremely limited quantities nationwide across the U.S. and in-store. For real-time information about Booker’s Bourbon follow along on Instagram @BeamDistilling and www.beamdistilling.com. 

BOOKER’S BOURBON ‘THE RESERVES’ 2024 LIMITED EDITION BOURBON | 125.9 PROOF | SRP: $129.99

NOSE: Notes of dried fruit and nuanced brown sugar sweetness

TASTE: Complex rich vanilla with hints of charred oak

FINISH: Full bodied with long and lingering notes of baking spice

About Booker’s® Bourbon

Booker’s® Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. It is crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house. Today, Fred Noe personally tastes and selects every batch of Booker’s Bourbon to ensure every bottle contains a robust, full-bodied whiskey that has a taste, aroma and proof that matches Booker’s whiskey preference. 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com.

A New Perspective From Jura Whisky

The UK’s Number 1 Single Malt Scotch Whisky unveils

a new Limited Edition expression

 Jura today announced Perspective No.1, the first in a new series of expressions created by the Single Malt Scotch Whisky Distillery at the heart of a Scottish island community, off the West Coast of Scotland.

Joe Ricketts, Jura’s Whisky Maker, commented: “We are particularly proud of this expression which we have quietly been developing at Jura. 

“Perspective No.01 is a 16-year-old Single Malt which is a soft, fruity take on Jura’s complex island spirit, highlighting core elements of the distillery character with notes of peach, assorted dried citrus, wildflower honey and toasted walnut.” 

Jura Single Malt Whisky has flourished, to become an internationally recognised Scotch Whisky brand, and the UK’s favourite Single Malt*. The new series has been created to excite whisky explorers and connoisseurs, with each expression showcasing natural colour, non-chill-filtration and bottled at a specifically selected alcohol strength (46.5% ABV). Each bottle carries a striking geometric design of gold and black, which is unique to each bottle, meaning no two bottles are the same and in subsequent years followers of Perspectives will be able to collect a set that is unique to them.

Jura Perspective No.1 is a fresh take on the island distillery’s signature style, whilst offering whisky explorers new dimensions of flavour to enjoy. Fruity, aromatic, and coastal, Jura’s house style is ripe for exploration. The Distillery’s exceptionally tall stills provide the fruity base of the new make spirit, which is enhanced in Perspective No. 01, which has a finish in Oloroso sherry casks, and is carefully balanced by the whisky maker. This whisky is an expression to delight the whisky aficionado.

The first release in the series is a nod to an old favourite of the distillery team, Diurach’s Own. The team have taken what was loved best from the distillery favourite and added their own stamp to create a whisky which is inspired by the whisky makers who came before, but which represents Jura’s house style today.

Jura’s story is one of resilience, community and a shared love of whisky. Sixty years ago, the distillery was reopened with a clear purpose: to support a tiny Scottish Island community in a changing and modern world. The islanders, resourceful and ingenious, have been the driving force behind Jura’s continued evolution and prosperity. They constantly discover new ways to enhance their island, strengthen their community, and create exceptional whisky.

In 2023 The Distillery celebrated 60 years since it was reborn. Jura’s island community, at a little over 230 residents, is now thriving and with Jura Single Malt Whisky Distillery at its heart. Perspective No.1 is an invitation to discover what makes Jura special.

Jura Perspective No.1 is available in good spirits stores and stockists in UK, France and select European Markets.

About Jura:

A few miles off the west coast of Scotland you’ll find our beautiful island. Home to roughly 230 islanders, one road, one pub and one whisky distillery. Our beachside distillery was established in 1810 and reborn in 1963 to ensure life on the island continued to thrive. Ever since then, Jura Single Malt Whisky has flourished and our tiny island community has been making whiskies that reflect their unwavering passion and tenacity.

*Jura No1 Volume Neilsen: Total Off Trade for last 3 years, No.2 in value 2yrs ago and then No.1 in value for the last 2 years.

Nielsen MAT data to 15^th June 2024

Tasting Notes:

Sienna gold in colour Perspective No.01 is fruity, aromatic & coastal with notes of stone fruit, dried citrus and toasted walnut, interwoven with salted toffee and delicate coastal notes. This single malt scotch also offers white peach, wildflower honey and citrus oil, alongside subtle hints of cassia and cacao nib.

Product information:

Jura Perspective No.01, 16-Year-Old

ABV: 46.5%

Available in 70cl, launching in the UK, key European markets and select Asian markets

Evan Williams Bourbon Announces Partnership to Become Game Day’s #1 Pour with Learfield

‘Evan Williams Bourbon Nation’ platform aims to enhance the game day experience for collegiate sports fans around the country in a multi-year deal beginning this fall

BARDSTOWN, Ky. – Evan Williams Bourbon today announced a new partnership with Learfield, the media and technology company with ties to more than 1,200 of the nation’s top collegiate properties across its enterprise, for a multiple-year deal beginning this August.  As part of this sponsorship, Evan Williams will be one of the first Bourbons to partner with some of our nation’s top college athletic programs, including University of Florida, Syracuse University, TCU, Ohio State University and University of Alabama. Fans cheering from the stands, kicking back at a tailgate, or coaching from their couch can join ‘Evan Williams Bourbon Nation’ to celebrate their team now that Kentucky’s 1^st Distiller is becoming Game Day’s #1 Pour.

“From pre-game rituals to post-win celebrations, Evan Williams is the bourbon that scores with college sports fans and alumni,” said Molly Vincent, Senior Manager of the Evan Williams Brand. “We’re thrilled to bring Evan Williams together with this very loyal and enthusiastic audience who appreciates the excitement of a great play as much as a great pour and knows how to celebrate responsibly.”

This unique and exciting partnership gives Evan Williams the opportunity to show up everywhere fans are and help the most avid supporters show their school spirit. The partnership will be activated through in-stadium signage, branded bar spaces, and tailgate activations at the five select schools, while also being promoted through local and regional media, in store and on-premise beginning with the 2024 NCAA football season.

The time and passion needed for crafting a great bourbon like Evan Williams is equal to the enthusiasm and dedication of die-hard fans supporting their teams. Touting some of the most wide-reaching, loyal fan and alumni bases in college sports, Evan Williams will cultivate new and exciting ways to give fans of these universities across the country the connection to the game day experience.

“By integrating Evan Williams into the game day experience, we aim to enhance how fans connect with their favorite teams,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “We’re not just bringing a great bourbon to the fans – we’re creating new ways for people to enjoy and celebrate their passion for college sports. We’re looking forward to building and expanding this partnership for years to come.”

The partnership also marks the debut of Evan Williams’ national college sports platform – ‘Evan Williams Bourbon Nation’.  Rolling out nationally this spring, the ‘Evan Williams Bourbon Nation’ platform will target all collegiate sports fans and the broad array of college sporting events across the country with a particular focus on football and basketball. The platform will be supported with prominent media placements in premium college sports programming along with high-reach digital advertising and social media efforts, on-premise activations, custom cocktails, consumer promotions and in-store displays to round out the 360-degree campaign. Evan Williams and Learfield are thrilled to bring Game Day’s #1 Pour to college sports enthusiasts across the country seeking to responsibly celebrate their favorite sports and teams.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com. Heaven Hill reminds everyone to think wisely, drink wisely®.

ABOUT LEARFIELD: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.