Following the successful launch of our unique, distinctive and stylish Whisky Kilt in November 2009, Whisky Kilt is now pleased to announce the launch of:-

Whisky Tartan Home Furnishing products. Made from the same finest quality 13oz tartan – woven from new Scottish wool by one of Scotland’s oldest weaving companies, and now made into home styling accessories – a perfect present for birthdays, anniversaries, or corporate gifts.

Our square and bolster cushions will enhance many room decors and bring a lively comment from friends and visitors, particularly those who are whisky aficionados’ !! Whisky Tartan incorporates the names of some of Scotland’s finest distilleries woven into the pattern. The eye catching tartan is in a background of jacquard brown and oatmeal, woven with colours of sage and burgundy.

Whisky Tartan Fabric Alongside our Home Furnishing Products we are also now making the fabric available. You too can then enjoy ‘accent’ furnishing, or re-upholstering a favourite chair or bench cushion.

Whisky Kilt Our first product quite naturally was our Whisky Kilt and is made from the finest quality 13oz Whisky Tartan. Using new Scottish wool and Made in Scotland, this is a creation that combines two of Scotland’s greatest icons – its national drink and its national dress! We use 8 yards of material and all our seams are hand finished.

“Very occasionally you see something new, innovative and unique. The Whisky Kilt was one of those rare occasions!” Quote by Iain Weir, Director of Marketing Ian Macleod Distillers Ltd.

Visit http://www.whiskykilt.com/section.php?xSec=2&xPage=1 to order your Whisky Kilt

The World’s Most Luxurious Single Malt Whisky Samples at Master of Malt

Glenmorangie and Ardbeg now available as 3cl samples from Master of Malt

One of the world’s largest luxury goods companies, LVMH (Louis Vuitton Moet Hennessy), has joined Master of Malt’s whisky sample service, Drinks by the Dram. Whisky drinkers can now order 3cl samples from the Glenmorangie and Ardbeg range of single malts, including very rare, hard to find expressions.

Master of Malt, a UK online whisky retailer, launched its whisky sample service in May and, since then, connoisseurs and beginners alike have flocked to the site to try out all sorts of spirits at just a fraction of the price of full-sized bottles.

For many whisky drinkers, Ardbeg is the pinnacle of single malt Scotch whisky. Its whisky is the peatiest in Scotland, and it offers exceptional balance and complexity. Because of this, and its inherent collector’s value, the rarer Ardbeg editions command very high prices.

Now, though, anyone can afford to sample any whisky from the Ardbeg collection. You can try anything from the 2009 Whisky of the Year, Ardbeg Uigeadail, (a sample of which is available for £3.35) to the ultra rare Ardbeg 1977 – a whisky described by top critic Jim Murray as “simply one of the greatest experiences”. A 3cl sample of the 1977 costs £16.25, which is considerably cheaper than the £299.95 bottle price.

This also means that you can now taste the year’s most talked about single malt, Ardbeg Supernova 2010, for just £4.95. Supernova is one of the peatiest whiskies in the world with over 100 phenol parts per million (four times more peaty than Ardbeg 10 Year old).

Glenmorangie, on the other hand, is known for its creamy, fruity style of single malt. Since LVMH acquired the distillery in 2004, it has been positioned as a high-end, luxury brand; the packaging has become far more lavish and the marketing flaunts the whisky as being decadent and chic – a strategy which thoroughly suits the sumptuous style of Glenmorangie whisky.

Anyone wishing to buy the recently released Sonnalta PX, a Pedro Ximenez dessert sherry finished single malt, can try a 3cl sample before they buy for just £3.95. For £4.85 you can sample the stunning Glenmorangie 18 Year old – highly rated by whisky critics and drinkers, or for £10.75, Glenmorangie 25 Year Old – a whisky redolent of creamy tropical fruit, fruitcake and stewed plums.

A full range of Ardbeg single malt is available at Master of Malt: http://www.masterofmalt.com/distilleries/ardbeg-whisky-distillery/

A full range of Glenmorangie single malt is available at Master of Malt: http://www.masterofmalt.com/distilleries/glenmorangie-whisky-distillery/

About Drinks by the Dram

– Hundreds of inexpensive 3cl (30ml) samples to try before you buy
– Revolutionary new concept in online drinks retail
– See a list of drams at: http://www.masterofmalt.com/drinks-by-the-dram/

About Master of Malt

– Established in 1985
– One of the UK’s leading online whisky and spirits retailers (www.masterofmalt.com)
– A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009.
For further information please visit www.masterofmalt.com
Read the Master of Malt blog: www.masterofmalt.com/blog
Or follow Master of Malt on Twitter: www.twitter.com/masterofmalt

Stronachie – Lost in time, not in spirit…

Stronachie is “The Lost Distillery” no more – we have found it!  We are delighted to disclose that Stronachie is distilled at Benrinnes Distillery in the heart of Speyside.  The ex-Mystery Malt has an avid following and many had already guessed correctly the whisky source.  So it was time for A.D.Rattray to remove the ambiguity with clear labelling that complies with the SWA regulations.  And at the same time introduce a new Stronachie 18 Year Old as a permanent addition to the portfolio.

New Whisky Source

Benrinnes distillery was chosen after sampling many single malts across Speyside and Highland Distilleries.  The flavour and profile of Benrinnes was the closest match to the original Stronachie whisky sampled from our bottle distilled in 1904.  Only four bottles of the original Stronachie from the actual distillery still exist.

Benrinnes was also chosen because it is a hidden gem in the multitude of Speyside distilleries mostly used for blending.  It is categorized as a First Class Malt on a Masterblender’s secret list of malts for blending.  On this list all Speyside and Highland malts are ranked into 1st Class (16 distilleries), 2nd Class (13 distilleries) or 3rd Class (46 distilleries).  As Jim Murray says in the Benrinnes section of the Whisky Bible 2010, “It’s great to see this distillery coming out of the shadows at last.” And “great whisky is made there day in day out by its very talented team.”

Small Batch

Stronachie is produced from a vatting (blending under new terminology!) of a small batch of 6-10 Benrinnes casks.  Each batch is numbered to identify the particular vatting and the batch number is shown on the tube.  The first 18 Year Old batch was a vatting of 8 selected casks:  6 x 18 year old hogsheads (bourbon casks) + 2 x 19 yr old butts (sherry casks).  The result is a unique, rich and complex whisky.

The 2009 batches for the Stronachie 12 yr old included the award winning Benrinnes 1996 sherry hogsheads (Malt Maniacs Best Sherry Cask Award 2009-Daily Dram category).

Stronachie is a new style of whisky:  very small batch production with specially selected casks that vary for each batch.   This results in a varied flavour journey that represents the individuality of casks while still representing the distillery character at its best.  So it is not about consistency of taste or product but all about maximising the flavour in each batch (the opposite of standard distillery offerings).

Awards

San Francisco World Spirits Competition 2010:  Double Gold

International Wine & Sprits Competition 2006, 2007, 2009:  Silver Medal

Scottish Field Whisky Challenge 2008:  Gold-Winner for Bottling of the Year <£30

Visit Stronachie at http://www.stronachie.com/ourwhisky.asp

MEDIA RELEASE
June 2010

CAOL ILA  – NEW, BUT OLDER

A new member of the Caol Ila™ family of single malt Scotch whiskies has been announced by Diageo.

A 25 year old single malt Scotch Whisky is now joining this highly popular and award-winning collection. Caol Ila has been distilled on the eastern shore of Islay since 1846.

Tasters have described the 25-year-old Caol Ila (bottled at 43% ABV) as majestic, sweet, smooth, slow-burning  –  and with an elegant, lightly smoky profile that brings to mind the faint yet resolute outline of the distillery itself, silhouetted in the soft moonlight of a still winter’s night. Yet it is welcome as an authentic example of that Caol Ila character first seen in the early years of Queen Victoria’s reign. Here are all those spicy sea-air aromas and sweet smoky-dry flavours, but with the subtlety of expression that comes only with age.

It will be the most mature member of the dynasty, standing alongside a 12 year old, an 18 year old, a natural cask strength bottling, a Distillers Edition™, and some limited edition younger expressions.

The new bottling is presented in a strengthened version of  the same striking black and grey cartons as the regular series, but with a pull-off  front-facing lid. The distillery looks to the east: the evening darkness falls early here at Caol Ila. So the pack image for the 25 year old hints at the vestiges of daylight fading behind Cnoc Dubh, the Black Hill behind the distillery.

Notes

Distribution

The Caol Ila 25 year old will initially be available in the UK, the Nordic markets, France, Germany, Austria, Switzerland, Belgium, Netherlands, Japan, Taiwan and in travel retail channels in Europe.

The UK Recommended Retail Price is £135.

Caol Ila, Islay.

Built in 1846, the distillery sits locked away on a small hidden cove near Port Askaig  on the eastern shore of Islay overlooking the fast-moving Straits of Islay and the Paps of Jura beyond. It uses its own supply of water from nearby Loch Nam Ban.

International awards for Caol Ila

Caol Ila 12 year old has been awarded numerous medals at international competitions, including IWSC Gold Medals, 2004, 2005; IWSC Gold – Best in Class 2008; IWSC Silver Medal 2006, San Francisco Double Gold 2006 and 2010, Silver 2007, Gold 2008, 2009; The Scotch Whisky Masters 2010 – Master.

Caol Ila 18 year old has won IWSC Gold Medals 2004, 2005, Silver 2007, Gold – Best in Class 2008; San Francisco Double Gold 2006.

The Caol Ila Cask Strength expressions won IWSC Silver Medal, 2005, 2007, 2008; Silver-Best in Class 2006. San Francisco Double Gold 2006.

Caol Ila Distillers Edition™ (Moscatel Cask Wood Finish) won IWSC Silver – Best in Class 2007, 2008; San Francisco – Gold Medal 2010; The Scotch Whisky Masters 2010 – Gold.

The range grows

It was back in 2002 that the core Caol Ila range (12 year old, 18 year old  and cask strength) was relaunched in the current livery at that year’s Islay Festival. Although Caol Ila was a notable 19th century distillery, its malts, despite their classic provenance and great ancestry, had not been widely available before then.

The Distillers Edition expression joined them in 2006.

There have also been younger and unpeated versions of Caol Ila, issued annually as part of the Classic Malt Selections™ Special Releases series.
In 2004 and 2005, limited editions (6000 bottles) of 25-year-old Caol Ila were released in the same series, but none have been available since then.

The Classic Malts Selection, Caol Ila, and Distillers Edition words and associated logos are trade marks. © 2010

I always say consistency is a wonderful thing. Especially in whisky; you want to be sure every time you buy a bottle of Highland Park that it was just as delightful as the last one. We go to extreme lengths to make sure that happens; it is one of the reasons we are the world’s most respected single malt. Another reason is that we make single malt as traditionally as possible. Discerning consumers (that’s you) and the drinks press seem to appreciate that.

Take F. Paul Pacult for example, the world respected US-based spirits and wine journalist behind the independent, subscription-only quarterly Spirit Journal. Paul famously published a list of his top spirits in 2005 and Highland Park 18 year old was named Best Spirit in the World. He repeated the exercise in 2009 with the same result.

In the June 2010 issue, rather than publishing a simple list as before, Paul has divided the spirits into sub-categories: the best Scotch whisky was Highland Park 18 year old. For the third time running…
 

          
  
According to Paul: “This classic continues to be a stupendous work of distilling art that, I believe, is one of the greatest beverage alcohol liquids ever produced and is assuredly the finest of the last 20 years. Graceful on the one hand; might and fathomless on the other. Delectably salty/peaty/maritime on the one hand; intensely malty on the other. If I could only select but one Scotch whisky, Highland Park 18 year old would remain that very special singular choice. A masterpiece to savour many times before one dies.”

Paul also published a list of the five spirits he and his partner Sue couldn’t survive without if trapped on a desert island. Number one is Highland Park 18 year old. You see; consistent.

Click on the link below to watch me taste Highland Park 18 year old; http://www.youtube.com/user/HighlandParkWhisky#p/u/25/InM4xZdCJns

For further information and to subscribe to Spirit Journal visit www.spiritjournal.com

For information on The Best Spirit in the World visit www.highlandpark.co.uk

Yours sincerely
Gerry Tosh
Head of Brand Education Whisky Ambassador of the Year

Summer Arrives and Some Special Birthdays.

June  2010

Great weather this afternoon after a cloudy start with the temperature still at 22 degrees Celsius when I left around 6pm. Forecast is for a few more days like this and we are hoping that it will extend into the weekend as it is the Scottish Traditional Boat Festival, an annual event held in Portsoy.

Last year at this event we launched “The Spirit Drink that blushes to speak its name” and this year we will be selling pre-launch 200ml bottles of the extended Spirit Drink range including “Peated” and Fledgling XB” as well as “Clearac” and “Blushes” We will also be taking orders for the new book which will be here week commencing the 5th July (after a couple of delays) and which can be ordered through the website.

Unfortunately we also had a production problem this week with our condenser supply water pipe bursting underneath the still-house floor. This will result in a new supply line being installed across the still-house tomorrow and as we have two washbacks fermenting then we need this urgently.

Today is also the first birthday of the first 17 octaves which we sold. These casks were sampled today  and the samples will be sent to the cask owners. As the owner of cask number 1 I can tell you that 12 months maturation has resulted in a very fine drink, light straw in colour; nose of grass, pears and some grapes;  very sweet taste with buttery notes and spices in the after taste. It is good now and will, I am sure, improve even more.

If you have any questions or comments on any of the above or anything else then please let me know.

Slange

Stuart

Visit Glenglassaugh Distillery at www.glenglassaugh.com

BALLANTINE’S BRAND AMBASSADOR MCDOWELL CELEBRATES FIRST MAJOR WIN IN STYLE WITH RARE, LIMITED EDITION SCOTCH

Ballantine’s, the world’s No 2 Scotch whisky, is raising a toast to golfer Graeme McDowell today following his impressive win at the US Open at Pebble Beach this weekend.  McDowell, who also won his fifth European Tour title at Celtic Manor in Wales earlier this month, held off some of the sport’s biggest names including Tiger Woods, Phil Mickleson and Ernie Els.

A global brand ambassador for Ballantine’s 17, 21 and 30 year old whiskies, McDowell left an impression on the golfing world by becoming Europe’s first US Open champion for 40 years.  He will now be celebrating his success in style by opening a very rare bottle of Ballantine’s Championship Blend, which he co-created with Ballantine’s Master Blender Sandy Hyslop.

Reacting to his win McDowell said, “Ballantine’s has always been a lucky charm for me and since my 2008 Ballantine’s Championship win in Korea I’ve played some of the best golf of my life.  I said I would open my very special bottle of The Ballantine’s Championship Blend either on the birth of my first child, or my first major win – Pebble Beach came first!”

Peter Moore, Global Brand Director for Ballantine’s said, “On behalf of everyone at Ballantine’s I’d like to express our warmest congratulations to Graeme and look forward to celebrating with him over a glass of Ballantine’s.  Graeme is an extremely talented player who we are proud to support and he thoroughly deserves all of his success.”

While McDowell wears the Ballantine’s logo on his left sleeve, he has also represented Ballantine’s at numerous events since winning The Ballantine’s Championship title in Korea in 2008.  These include becoming the first person ever to collaborate with a Ballantine’s Master Blender on the creation of the 2009 Championship Blend and the launch of the 2010 Championship Blend, which celebrated 50 years since Ballantine’s was first involved with international golf.

McDowell won the US Open by one shot from France’s Gregory Havret with Ernie Els two behind in third and Phil Mickelson and Tiger Woods tied fourth.  He is now almost certain to secure a Ryder Cup place this October.

Notes:

The Ballantine’s Championship

The Ballantine’s Championship is Asia’s fourth biggest golf tournament and the largest sporting event in Korea. It is now an established platform which drives Ballantine’s long-term relationship with the iconic sport.  The 2010 Ballantine’s Championship was won by Australia’s Marcus Fraser.

The Ballantine’s Championship Blend 2010

The creation of an exclusive, limited edition blend has become an annual tradition of the Ballantine’s Championship.  The 2010 Championship Blend is a limited edition Scotch whisky combining extremely rare grains and malts taken from the time of the first Ballantine’s golf tournament fifty years ago. The inaugural tournament, held at Wentworth Club in 1960, introduced the ‘big ball’ to the game and attracted some of the most well respected players of the day.

The Ballantine’s Championship Blend 2009

This unique 35 Year Old Scotch represented the first time in history that anyone outside the company’s expert team collaborated with a Master Blender. Only 15 limited edition bottles were been made due to the scarcity of the whiskies within the blend and following tradition, one precious bottle was presented to the winner of the tournament.

About Ballantine’s:

Ballantine’s is the world’s No 2 range of blended Scotch whisky and has won over 60 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of master blenders that dates back to 1827.

• Ballantine’s has been title sponsor of the Ballantine’s Championship since 2008 and has committed to the event until 2013

• Ballantine’s is an official sponsor of the Barclay’s Scottish Open, held every July at the exclusive Loch Lomond Golf Club

• Ballantine’s was also sponsor of The Omega Mission Hills World Cup, held in China in 2009

• The first Ballantine’s sponsored golf tournament was played in 1960 at Wentworth Golf Club, England

About Chivas Brothers:

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.mcleanscotland.com

The Scottish Whisky Tour Specialist

JUNE 2010.

MCLEANSCOTLAND have just ended a superb Scottish whisky tour with a very special guest from Russia. Paul McLean arranged, booked and acted as driver guide for Timofei Prokopov, Moscow. Working closely with Tim, Paul set about to design and arrange this unique (never to be repeated, but may be imitaed) whisky tour of Scotland.  Starting on Islay and visiting the Highlands, Speyside, Perthshire and Glasgow area, the tour was exhaustive and included the following distilleries;

Bruichladdich, Ardbeg, Laphroaig with shopping at Bowmore, Port Ellen and Lagavulin. This part of the tour was taken by Paul’s friend Lamont who lives on the island. Meeting Tim at the ferry terminal at Kennacriag, they then visited Oban, Ben Nevis, Tomatin, Benromach, dallas Dhu, Glen Moray (tour taken by distillery manager),  Glen Grant, Aberlour, Mortlach and Dufftown (closed to public), Glenfiddich special tour, Cragganmore, Strathisla, Dalwhinnie, Edradour (taken by special tour and samples with Andrew), Bell’s, Glenturret special tour, Dewars extra special tour (Paul knows people here to arrange these), Glengoyne (the top of the line tour) and Auchentoshan.  All this in 8 days! Tim was extremely expert on his whisky and it was a real pleasure for Paul to show him his country. Throughout the trip, Tim was buying superb whiskies and between them (Paul and Tim) they mailed them back to Russia, including a nice wee Glencairn decanter. Many of the distillery tours were taken by distillery managers and knowledgably distillery workers.

Tim was also very generous and has booked another tour in May 2011. Once again Paul will be driving. Says paul; “It was an absolute pleasure working with Tim, he is not a client nor a guest, he is a friend! Apart from all these brilliant distilleries, we spent time at castles, standing stones and Scottish sightseeing locations all over Scotland”

MCLEANSCOTLAND are recognised as one of the best (if not the best) whisky tour companies in Scotland. With vast experience and untold knowledge of the whisky industry, they design whisky tours to suit the client and then add a wee bit more fun into the blend! Knowing many people in the industry really helps, maybe even arranging a meeting with namesake Charles Maclean next time. A Clan Maclean member as is Paul.

From John Campbell at Laphroaig;

I am aware I have not written to you for a while (I have been very busy, but I know that’s a poor excuse. However it is true!)

We have just completed our biggest and best Feis Ile. This is the week long festival of “Malt and Music” that our island of Islay puts on every year. During the festivities we held two big events.

The first was our first ever Friends of Laphroaig “Gathering”. Hundreds of “Friends” from all over the World donned their special Wellington Boots and joined us on their plots for a toast to “The Friends”. Later that evening we held a “Ceildh” (Party) in our barrel filling store. We shot a small film of it if you would like to get a flavour of the event: http://www.laphroaig.com/tv/channel2_prog8.asp.

A parallel “Gathering” was also held in Korea! Indeed so popular was it that I have had many requests for regional “Gatherings” to be organised. We will now be holding one in New York later in the year – more to come soon!

Two days later was our “Open Day” which was our biggest and best yet, with special tastings, games, cooking with Laphroaig demonstrations, boat trips and much more. We were also privileged to have two musical friends play in our courtyard Bridgid and Butch from America who entertained us with some beautiful “Blue Grass” music. Again we filmed all the activities, so if you would like to see what went on and hear the music you can watch it on Laphroaig TV.

I blogged live during the event with some fun competitions on our new Facebook site www.facebook.com/laphroaig. We now have over 24,000 members on our page making it very active, so if you have a Facebook account and have not joined our Laphroaig page yet I would love to meet you there. It does allow you to keep up with everything that’s going on.

As you may know we do film local islanders who have a special connection with Laphroaig and we have two new ones to show you. The RNLI is the UK’s Lifeboat rescue operation which of course is so important to us as islanders, and a strong fishing community. The RNLI is extraordinary as it is entirely run via charitable donations from the public. Indeed it is our permanent Friends of Laphroaig charity. As such I thought you would like to meet the skipper and his boat. Simon Brooking (our US Ambassador) took time off from his open day duties to meet him and his beautiful boat. Again, you can view it on Laphroaig TV.

And keeping with our nautical theme we also interviewed our local Lobster fisherman Kevin Campbell – notice his surname – yes it’s my younger brother! Of course there are some fantastic sauces that go with our local dishes of Scallops, crabs and Lobster so as you can guess Kevin and I have has some wonderful meals in the past. If you would like to meet Kevin and watch as I going lobster fishing on film then you can see us on Laphroaig TV.

I will write to you in a month or so to tell you about this year’s Laphroaig Live event. But for now I am going to keep it a secret!

Sláinte,

John Campbell

Visit Laphroaig Distillery at www.laphroaig.com

EVAN WILLIAMS BOURBON BUILDS ON SALES GROWTH WITH NEW MULTI-MILLION DOLLAR MARKETING CAMPAIGN

World’s Second Leading Selling Bourbon Reaches Target Audience Through Advertising, POS and Sponsorships with Buzz-Generating Creative

BARDSTOWN, KY—Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, has launched a new multi-million dollar marketing campaign around the creative theme “Secrets Worth Sharing”.  Evan Williams, which according to A.C. Nielsen Scantrack 2010 data is the fastest growing top volume Domestic Whiskey with growth at 12.4% versus .1% for the category, is basing its new creative approach on an “inner circle” strategy.  According to national qualitative research conducted by Heaven Hill Distilleries, Inc., producers of Evan Williams, loyal consumers feel like they are “in the know” about the best Bourbon brand, that Evan Williams is the best kept secret in the category.  To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets—such as the “Best Damn Blues Joint in the US” (Rosa’s Lounge in Chicago), the “Best Lake for Prized Largemouth” (Lake Bienville in Florida) or the “Best Fried Chicken in the World” (Stroud’s Restaurant in Kansas City)—and pays off the assertion with “Some Secrets are Worth Sharing”, and the new Evan Williams tag line “Smooth Bourbon.  Priced Right.  Spread the Word.”

The new campaign will utilize print advertising, point of sale displays, internet marketing, sponsorships, radio advertising—and for the first time, cable TV spots—all executed under the “Secrets Worth Sharing” creative approach.  The national four color, full-page print advertisements will generate millions of impressions among the Bourbon-consuming demographic by running in key, male oriented publications such as Sports Illustrated, Field & Stream, Maxim, and Rolling Stone. Evan Williams Bourbon has also become a national sponsor of the popular “The Big Show” on the John Boy and Billy radio network.  And through national sponsorships of the Bassmaster Elite Series, the Bassmaster Federation Nation, and beginning this year, Championship Bull Riding, Evan Williams Bourbon will also gain exposure to millions of Bourbon drinkers, leveraging national cable TV presence on ESPN 2 and Great American Country (GAC) network. 

“The ‘Secrets Worth Sharing’ positioning and creative is a direct reflection of the attitudes of our loyal Evan Williams consumers,” commented Susan Wahl, Brand Manager for Evan Williams at Heaven Hill Distilleries.  “We have found through extensive research and testing that our buyers feel that they are more in the know, that they feel like Evan Williams is the best Bourbon for the money and they are part of a wise ‘inner circle’ that loyally purchase the brand.  So we developed a campaign around the idea of the best kept secrets, and used examples like the best fried chicken or the best blues joint to bring the idea to life.  Additionally, we have developed customizable versions of posters, banners and table tents so the ‘best bar’ or the ‘best barbeque’ can be tailored for a local market.  We feel that ‘Secrets Worth Sharing’ is a powerful and inclusive new positioning for Evan Williams and one which will resound with customers and competitive users as well, helping drive further growth for the Bourbon category’s fastest growing brand.”

Evan Williams is the second best-selling Kentucky Bourbon in the United States and the world, and is named after Kentucky’s first distiller of 1783.   A past Gold Medal Winner at the San Francisco World Spirits Competition, and a past winner of “Best Buy Whiskey of the Year” from Malt Advocate magazine, Evan Williams is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers, Parker and Craig Beam.  Bottled at 86 proof (or 43% alcohol by volume), Evan Williams is available in 1.75 liter, 1.0 liter, 750ml, 375ml, 200ml, 100ml and 50ml sizes. 

About Evan Williams

Evan Williams Kentucky Straight Bourbon Whiskey (http://www.evanwilliams.com/) is the world’s second-largest selling Bourbon, named after Kentucky’s first distiller from 1783.  It is produced by Bardstown, KY-based Heaven Hill Distilleries, Inc. (http://www.heaven-hill.com/) and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey.  Along with Evan Williams, Heaven Hill has a diversified portfolio of brands that includes The Christian Brothers Brandies; Elijah Craig Kentucky Straight Bourbon Whiskey; Rittenhouse Straight Rye Whisky; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”