Press Releases

CHIVAS REGAL AND CHRISTIAN LACROIX EXTEND LUXURY PARTNERSHIP WITH NEW LIMITED EDITION 18 YEAR OLD – Scotch Whisky News

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CHIVAS REGAL AND CHRISTIAN LACROIX EXTEND LUXURY PARTNERSHIP WITH NEW LIMITED EDITION 18 YEAR OLD

Chivas Regal 18 Year Old, the world’s No 1 ultra premium Scotch whisky, is extending its partnership with iconic French luxury fashion house Christian Lacroix, with the launch of a new limited edition bottle.

The strikingly exuberant Chivas Regal 18 Year Old by Christian Lacroix will offer high visibility in top end outlets around the world, following the success of the award-winning* Chivas Regal 12 Year Old magnum last year. The stunning bottle encapsulates the flamboyant creativity and innovation of Christian Lacroix while celebrating the luxury and refined quality of Chivas Regal 18 Year Old.

Inspired by the history of Chivas Regal, Lacroix’s bottle is presented in a mirrored treasure box, wrapped in embroidered jacquard fabric, maintaining the haute couture style of the fashion house. Through the use of an innovative laser metallisation technique, Lacroix delivers a lavish and sophisticated design.

Chivas Regal Global Brand Director, James Slack says: “A crafted collector’s piece, Chivas Regal 18 Year Old by Christian Lacroix perfectly represents the fusion of two celebrated luxury brands. Both Chivas Regal and Christian Lacroix share values of creativity and exuberance which are perfectly represented in this dramatic new bottle. We are honoured to include such an extraordinary piece of art in the Chivas Regal limited edition range.”

Sacha Walckhoff, Creative Director, House of Christian Lacroix, says “By creating this gold stamped and embroidered Chivas Regal 18 Year Old bottle, nestled in a precious brocade box, we believe we have, once again, conveyed the spirit of chivalry that is dear to both our brands, whilst maintaining the quintessence of luxury and exuberance inherent to the House of Christian Lacroix.”

Chivas Regal 18 Year Old is a unique blend of whiskies hand-selected by Master Blender Colin Scott for their exceptional richness, to create a sophisticated, luxurious Scotch whisky for the ultra premium market.

Chivas Regal 18 Year Old by Christian Lacroix will be released as a limited edition with only 3,000 bottles available internationally and will be available at the travel retail price of US$495.00.

Notes

* The Chivas Regal 12 Year Old Magnum by Christian Lacroix won the Jury Prize at the Monaco Formes de Luxe 2009 Awards

About Chivas Regal

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

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INTRODUCING WHITE OWL WHISKY Ultra Premium CLEAR Canadian Rye Whisky – Canadian Whisky News

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INTRODUCING WHITE OWL WHISKY Ultra Premium CLEAR Canadian Rye Whisky

Highwood Distillers Ltd. of Calgary, Alberta has introduced “White Owl Whisky” to the Canadian Market.  This new Clear Rye Whisky will be sold in the premium segment through the Century Distillers Family of brands.  This is a new concept to the alcohol beverages industry.  The initial response from all liquor boards in Canada has been excellent.  White Owl Whisky will create a new sense of enthusiasm and excitement to the Canadian Whisky category, which has been lacking in recent years.Canadian Whisky must be aged a minimum of 3 years and must contain no more than 9.09% of further flavor additives.  White Owl Whisky exceeds these standards and offers all of the traditional Rye Whisky flavor and a Clear appearance. Clear spirits have been a growth category for many years based on the ability to form part of many fashionable cocktails.  White Owl Whisky will offer the same benefit.  It is also hoped the demographics of Whisky consumers will change with the smoothness White Owl offers. Be creative in using this new whisky in your favorite cocktail including our Caesar which we appropriately call “Clam WOW” (White Owl Whisky), or WOW & Energy drink – The Night Owl.For additional information on the WOW please contact us or visit our website at www.highwood-distisillers.com Highwood Distillers was established in 1974 and is privately owned. Please Enjoy!

There is a review posted at http://www.canadianwhisky.org/reviews/white-owl-whisky-40-alc-vol.html

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English Whisky Company Sunday – English Whisky News

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This month

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Finally, a quick news letter for you all. We promised we wouldn’t bombard you, but I am beginning to feel that if we sent any less, you may have us up for dereliction of duty.

As you have requested, I am giving you a heads up that Chapter 7 and 10 are now in our shop and on the website. Both Chapter 7 & 10 will come in our lovely ibisco decanters once again and will be limited in numbers for the 2010 release.

New Launches

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Chapter 7 has been finished in rum casks. Below are the professional tasting notes done by David , our head distiller. My own amateur notes are: Imagine eating Rum & Raisin Ice cream whilst having a glass of whisky. We are selling these for £49.99

Nose: Sweet, soft & slightly spicy. A mixture of vanilla and rum and raisin ice cream, fresh and citrusy with a hint of tropical fruits. Slightly nutty with a hint of marzipan.

Taste: Very soft again with citrus notes. Slight peppery spice with a hint of raisins. Malty with a hint of fresh wood. Salty and dry on the finish. Slightly nutty.

Chapter 10 this is our whisky that has been fully matured in Olorossa casks. It has an amazingly deep colour and such a traditional rich taste. If you are a traditionalist and struggle to find a decent sherry whisky these days – then this is the one for you. We are selling these for £49.99

Nose: Quite heavy with raisins and dried fruit. Rich fruit cake, Christmas pudding with wine gums, dates with a hint of marzipan. A delicate waft of aniseed breezes in after a while.

Taste: Again very fruity, rosehip syrup. Citrus fruits. Full bodied and quite chewy with a long, fruity finish. Very dry.

Other news:

 Some of you may be aware and others won’t be that when we bottle a limited run, we have to guess the amount of liquid in a cask, then print the labels accordingly ready for bottling. Invariably we have a little left over. This applies to Chapter 5 & Chapter 8. Obviously there will be no more numbered decanters but we have decided to put these last few drops into 200ml bottles as I am aware that some of you have missed out on the odd chapter and would like to complete your collections. Therefore if any of you need a small bottle of CH5 or CH8 please let us know. This is limited to one bottle per person, and only to those of you who didn’t manage to get a full bottle in the first place. These will be £20 each and won’t be on our website until you have all had a chance to respond.

 We have started delivering our baby 30ltr casks full of 3yr old whisky at 59.2% approx to those of you who have purchased. We have quite a few of these, so if anyone else feels having their own cask of whisky at home would be fun, please give us a ring or email and we will let you know any details. These are £1200 all in. Come and collect one or we can get it to you.

 Finally we have launched a new wooden gift box, that holds a 20cl bottle and 2 glasses, or 2 bottles and 2 glasses or even 3 bottles. Lots of options and different prices. If you are stuck for Christmas presents – look no further!

Some technical info:

For those of you that participate we have a new Facebook page. Could I ask existing English Whisky Society members to sign up to the new page, so we can get the old one shut down. We would be delighted if the remainder of you signed up as well as this is a great way to keep you informed of what we are up to. The new link is English Whisky Facebook page http://www.facebook.com/pages/Roudham-United-Kingdom/English-Whisky-Co/160291333996827?ref=search

As usual, if you are bored by my ramblings please email Sarah on office@englishwhisky.co.uk and tell her you don’t want to receive any more emails from us. Alternatively you could always email her and tell her who else would like to hear from us.

Kind Regards

Andrew

Visit the English Whisky Company at www.englishwhisky.co.uk
 
 

 

DIAGEO LAUNCHES JOHNNIE WALKER® DOUBLE BLACK™ BLENDED SCOTCH WHISKY – Scotch Whisky News

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DIAGEO LAUNCHES JOHNNIE WALKER® DOUBLE BLACK™  BLENDED SCOTCH WHISKY

Diageo is today announcing that following a successful test, Johnnie Walker® Double Black™ will be launched in global travel retail outlets.

Johnnie Walker Double Black is a new deluxe variant of Johnnie Walker® Black Label™ Blended Scotch Whisky and was launched as an exclusive test in global travel retail in January of this year at six key airport locations (New York JFK, Dubai, Beirut, Sydney, Singapore and Bangkok). The product is an extension to the existing brands in the Johnnie Walker® range of Scotch Whiskies, and it is aimed at drinkers who already appreciate the character of Johnnie Walker Scotch whiskies and are keen to explore that character in more depth. The blend is created using peaty West Coast whiskies to particularly emphasise the smoky elements that have made Johnnie Walker Scotch whiskies famous.

With roll–out from 1 July 2010 onwards, Johnnie Walker Double Black Blended Scotch Whisky will be on shelf in the majority of Travel Retail outlets before the end of November.

Kenton Elliot, Diageo GTME Marketing Manager Scotch, Reserve Brands & Single Malts, said: “We are delighted to be launching Johnnie Walker Double Black Blended Scotch Whisky in travel retail outlets. The blend has already achieved the highly coveted Masters award in the ‘Best Super Premium Blends’ category of the 2010 World Whisky Masters Awards, delivered exceptionally strong sales performance and achieved great feedback from whisky consumers.

Throughout the test period, Johnnie Walker Double Black went through extensive consumer testing. Taste sampling of the liquid drove high levels of purchase and shopper interest and the research also confirmed that Johnnie Walker Double Black performs extremely well as a gifting option, with almost half (47 per cent) of purchases being for this purpose. Nine out of 10 shoppers had a ‘very positive’ or ‘quite positive’ overall opinion of the whisky, and three quarters of those (74 per cent) said that the taste of the liquid actually exceeded their expectations.

As ever with Johnnie Walker, both the brand equity and packaging of the whisky rated extremely highly within the category.

Douglas Taylor, GTME Innovation Manager, said: “We’ve been tracking Johnnie Walker Double Black Blended Scotch Whisky on every step of its first journey and we’ve been delighted by our findings. The Master Blender has delivered a great whisky and with our partners in travel retail, we have given the shopper an extraordinary new experience.”

Additional shopper insights revealed that 89 per cent intended to make a repeat purchase of Johnnie Walker Double Black , the whisky scored particularly high across a range of criteria, including ‘proud to gift’, ‘better quality’ and ‘intense taste’. The design of the bottle and carton were rated particularly strongly too. Johnnie Walker Double Black is not only delivering a strong shopper proposition and realising significant sales but is also contributing an overwhelmingly positive effect on the Johnnie Walker Brand equity.

Notes:

The JOHNNIE WALKER, BLACK LABEL and DOUBLE BLACK words and all associated logos are trade marks.

About Diageo

Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.    

Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.

Lebanon Offers Runners A Unique Kentucky Bourbon Experience – American Whiskey News

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Lebanon Offers Runners A Unique Kentucky Bourbon Experience

The Bourbon Chase relay passes through the Heart of Kentucky Oct. 22

LEBANON, Ky. (Oct. 14, 2010) – Runners from across the country will pass through Lebanon, Ky. for Legs 6, 7, 8 and 9 of the The Bourbon Chase Fri., Oct. 22. This 200-mile overnight adventure features 3,000 participants from 44 states and covers scenic roads along the Kentucky Bourbon Trail through Sat., Oct. 23.

Just 7 miles from world-famous Maker’s Mark Distillery and home to Kentucky Cooperage (a bourbon-barrel-making factory), Lebanon is nestled in the Heart of Bourbon Country, making it one of the most significant stops on the Chase.

Runners will begin passing through Lebanon around 1 p.m. where they can enjoy a true bourbon experience. There are quaint shops, mom ‘n’ pop restaurants, grab-and-go delis and plenty of entertainment for runners and spectators to enjoy.

The Leg 8 exchange features the local farmers market, live cooper (bourbon-barrel-making) demonstrations, live entertainment, plenty of eclectic dining opportunities and an opportunity to enter a free drawing for rare Maker’s Mark collector bottles and other prizes.

Kentucky Cooperage is also giving free tours at 9:30 a.m. and 1 p.m. to demonstrate how the oak barrels critical for the production of bourbon are charred and made leak proof without manmade sealers. No open-toed shoes are allowed.

The relay concludes at the finish line in downtown Lexington, Ky. at Triangle Park.

Heart of Kentucky Bourbon & Barrels Getaway packages are available for a true The Bourbon Chase experience. They include lodging, meals, Maker’s Mark rocks glasses and mementos.

For more information about The Bourbon Chase and Lebanon or to book a getaway package online, go to www.VisitLebanonKy.com.

RARE SINGLE MALT WHISKIES FROM DIAGEO – Scotch Whisky News

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RARE SINGLE MALT WHISKIES FROM DIAGEO
October 2010
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The time has come. Every autumn, Diageo, proud owner of 28 Scottish single malt whisky distilleries, unveils a small and highly desirable collection of limited edition single malt Scotch whiskies destined for the world’s top bars and the collections of single malt whisky connoisseurs.

Nine such single malt whiskies, all at natural cask strength, are being released this year.

Two of them have once again been drawn from the lovingly preserved but sadly diminishing stocks of distilleries long since closed.
Others are unusual bottlings from distilleries still in very vibrant production: generally older (thus rarer) than the widely distributed expressions, but sometimes younger.

Liquid History

Brora distillery, on Scotland’s north-east coast, opened in 1819 and closed in 1983. The iconic status of its peated, Islay-style single malts has matured as stocks dwindle. This year’s distinguished and memorable release, at 30 years old, delivers all the key characteristics of the classic Brora™: exquisite sweetness, rich fruitiness and magnificently appetising savoury smoke. But the quantities are tiny: a mere 2,958 individually numbered bottles.

Across Scotland on Islay, Port Ellen distillery also closed in 1983, so its stocks, too, are irreplaceable, and fading out as the years go by. In 2009, a 29 year old Port Ellen™ won the supreme Scotch whisky award at the San Francisco World Spirits Competition, being awarded a Double Gold Medal and named Best Single Malt Scotch. This year’s example – a venerable, dignified Port Ellen of great complexity and depth, according to those who have tasted it – is 31 years old, and comes in an edition of fewer than 3,000 individually numbered bottles. The many devotees of this highly prized single malt generally ensure that stocks sell out within weeks.

Unexpected Speysides

Two Speyside whiskies in this release seldom become available at any age, still less at 20 years plus. The rare Auchroisk™ has been released after 20 years in a mix of American and European Oak Casks, making it a “poised, sweet and astonishingly sophisticated dessert whisky”, say tasters. A 21 year old Glen Spey™ joins it, with an unusual background: it has matured in new American Oak casks that had also held sherry, which gives the finish some “drying oak checked by subtle, creamy vanilla and note of powdered chocolate”.

A third Speyside single malt whisky is familiar at 12 years old – but rarely seen at 21. This Cragganmore™, with fewer than 6,000 individually numbered bottles, has emerged from refill American Oak casks filled in 1989. It is judged to be “fully mature, yet retaining all of Cragganmore’s complex character; worthy of long contemplation”.
Lowland star

Founded in 1837 and one of the few surviving Lowland whisky distilleries, Glenkinchie, in the Lammermuir hills south of Edinburgh, makes a aromatic and flowery dram when tasted in its 12 year old personality; here, at 20 years old, Glenkinchie™ still delivers its scented and floral promise on the nose, a lightly sweet, then crisp acidity with delicate fruits on the palate, and a cleansing and slightly drying finish – for some, the perfect aperitif.

Hebridean big hitters

Finally from the islands in the west come three famous and much acclaimed single malts. Talisker™, the award-laden single malt from the Isle of Skye, arrives this year in a 30 year old release of 3,000 individually numbered bottles available world-wide – the fifteenth and equal oldest limited release to be offered by the distillery. At this great age, some of the pepper has faded: this is judged to be “a more mature, reserved Talisker which is also confident, consistent and clearly in its prime. … An interesting and complex whisky, with aromas that change constantly and a lively taste, followed by a long finish, with roasted malt, the ghost of black pepper, and some nutmeg in the smoky and savoury aftertaste.”

On Islay, the ever-popular and relatively youthful 12 year old Lagavulin™, from refill American Oak casks filled in 1998, is the ninth of a series of special 12 year old releases at natural cask strength. Lagavulin fans will not be surprised by one taster’s description: “Unpredictable and energetic; among the most appetising and savoury of all whiskies. A fine, punchy expression of Lagavulin”.

From the Sound of Islay, Caol Ila™ in its unpeated style is a familiar player in the annual Special Releases. This year it comes with 12 years in 1st fill Bourbon oak casks. Here’s an opportunity for an interesting comparison with its more familiar 12 year old peated twin brother, which this year took the much sought-after IWSC Trophy for the best single malt scotch whisky at 15 years and under. Tasters enjoyed its “smooth sweetness, refreshing acidity, peppery spiciness”.

DIAGEO CLASSIC MALTS SELECTION™ SPECIAL RELEASES 2010
DETAILED DATA

DISTILLERY MATURATION YEARS ABV % QUANTITY RRP
Auchroisk™ Mix of American & European Oak casks 20 58.1 < 6000 £115
Brora™ A mixture of American & European Oak refill casks 30 54.3 2958 £280
Caol Ila™ First fill Bourbon oak casks 12 57.6 < 6000  £52
Cragganmore™ Refill American Oak casks 21 56.0 < 6000 £135
Glen Spey™ New American Oak casks that had also held sherry 21 50.4 < 6000 £120
Glenkinchie™ Refill American Oak casks 20 55.1 < 6000 £125
Lagavulin™ Refill American Oak casks 12 56.5 limited quantities  £59
Port Ellen™ Refill American & European Oak casks 31 54.6 < 3000 £250
Talisker™ Refill American & European Oak casks 30 57.3 < 3000 £230

The Classic Malts, The Classic Malts Selection, Auchroisk, Brora, Caol Ila, Cragganmore, Glenkinchie, Glen Spey, Lagavulin, Port Ellen and Talisker words, the Quaich device and associated logos are trade marks. © 2010

QUOTE FROM DIAGEO’S NICK MORGAN

Diageo spokesman Dr Nick Morgan said of the 2010 Special Releases: “Some of these single malts are priced accessibly. Others, inevitably given their age and rarity, are very expensive. We know some people buy them as investments. But all are engaging, distinctive single malts made for enjoyment now, and of course in the case of Brora and Port Ellen, they will never be made again. As before, we’ve combined some familiar bottlings with some unpredictable ones.

“It’s also worth mentioning that some exceptionally elegant packaging can be found on the rarer Special Releases. This year’s original Glen Spey and Auchroisk designs continue that tradition.”

GLOBAL AVAILABILITY

On sale in most markets in Europe, but not all markets take all 9 products. Also available in selected global duty free outlets.

In the US market, the following will be available: Lagavulin 12 year old, Caol Ila 12 year old, Talisker 30 year old, Glenkinchie 20 year old, Cragganmore 21 year old, Glen Spey 21 year old, and Auchroisk 20 year old.

 

Johnnie Walker Blue Is Looking For You! – Scotch Whisky News

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A blue chip role for a blue chip person. Johnnie Walker Blue Label is one of the crown jewels for Diageo – globally revered and commanding high prices because of its rare craft, rare casks and rare character.

The Brand Ambassador role will be critical in generating the next phase of the brand’s growth, introducing the brand to the uninitiated and turning them into disciples. You will be the human face of the brand within Great Britain, developing and delivering experiences which connect people – bartenders, sommeliers, business power players – with the brand in such a powerful way that they want to relive it with others.

In addition, you will play a critical role in shaping the brand’s strategy in GB, working in partnership with the brand manager to ensure that winning plans are developed.

You will also be part of the fastest-growing team in GB, the newly-formed Reserve business unit which comprises 45 people across Sales & Marketing who are passionate about unlocking the potential of premium spirits in GB. We have had a stunning first year (20% NSV growth) and are already tracking at 40%+ growth in Q1 F11, and are looking for a great individual to join the team and inspire us to achieve even greater things on JW Blue Label.
 
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Dimensions of the role
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A) Market Complexity

Johnnie Walker Blue Label competes in the Luxury arena with products of exceptional quality that represent the best that money can buy: Cartier, Rolex, Krug, Mont Blanc.

Our target consumer is “men at the top”, a group we have segmented into three tiers. Tier 1 – CEOs who earn £1m+ (population 10,000). Tier 2 – business leaders who earn £250k+ (population c.60,000). Tier 3 – senior managers in business who earn £100k+ (population c.500,000). All of these tiers have similar characteristics albeit at different levels: successful men with style as well as substance, they have their own symbols of success in their lives and want the best of the best, they rely on member’s clubs as their venues of choice and have outsourced a great deal of their life to the P.A.s. Their drinks choices are traditional within social norms, especially wine and fine dark spirits.
 
Within this world, we focus our sales energies on Trend-Leading accounts where our target consumers drink and shop: The Dorchester, Ritz, Savoy, Gleneagles, Harrods, Selfridges etc. In these accounts we deliver activity and experiences to connect those consumers to the brand. However, as Blue Label becomes better-known we are extending its distribution into other selected retailers who also attract our target (eg Oddbins, Costco, Whisky Specialists, golf clubs).
 
We have also established relationships with strategic 3rd parties who operate at this Luxury level: eg Jaguar, Richemont, Established & Sons, Fosters & Sons, Goodwood, Quintessentially.
 
Competition for Johnnie Walker Blue Label as a drink includes other fine dark spirits (rare malt whisky, Cognacs like Louis XIII, Chivas Royal Salute) and as a gifting choice against other symbols of success (Mont Blanc pens, Mulberry wallets etc).
 

Purpose of Role

To turn other people into disciples for Johnnie Walker Blue Label in order to double the size of the brand in F11 and beyond.
 

Qualifications and experience required

•           Understanding of the world of Luxury
•           Track record of influencing and connecting with people
•           Track record of showing entrepreneurial initiative and self-starting drive to make things happen
•           Commercial experience and understanding – On-Trade experience advantageous
•           As a minimum, base level understanding of Scotch production, liquid credentials and tasting ability
•           Full clean driving license
•           A large part of the success of this role will be connecting with consumers when they are at leisure – ie during evenings and at weekends.

http://tinyurl.com/JWBAmbassador

BENRIACH DISTILLERY COMPANY BOOSTS SALES TEAM – Scotch Whisky News

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BENRIACH DISTILLERY COMPANY BOOSTS SALES TEAM
 
THE BenRiach Distillery Company, owners of the BenRiach and GlenDronach brands, is beefing up its sales team with the appointment of Donald MacLellan.
 
He joins the fast-growing Edinburgh-based company as International Market Development Executive.
 
Working alongside Regional Sales Directors Alistair Walker and James Cowan, MacLellan (29) will be responsible for developing business in new markets such as South and Central America, and Eastern and Central Europe.
 
He was born in Australia to Scottish parents and educated there, obtaining a Bachelor’s Degree in Business Management.
 
After travelling around Europe in his gap year, Donald joined Bruichladdich where he spent five years, first as Web Shop Manager and thereafter in the sales team where he was responsible for Eastern Europe and Russia which he subsequently developed into more than fifteen active markets.
 
Commenting on his appointment, Donald said: “I couldn’t resist the lure of working with the BenRiach and GlenDronach brands – two phenomenal malts with huge growth, especially in the last two years – and innumerable opportunities for impressive growth in the future.
 
“BenRiach is enormously under-appreciated by malt whisky fans. Until becoming independent in 2004 it was largely unknown on the general market as it was used primarily for blending in the past, but with over forty years’ stock – both peated and unpeated – it has huge potential worldwide.”
 
Donald also plans to develop BenRiach and GlenDronach’s social media accounts, such as on Twitter and Facebook.
 
“These give us a huge opportunity to connect with our many thousands of fans worldwide. I’ll keep all BenRiach and GlenDronach followers fully informed about news, stories, new products, tasting notes and general distillery happenings.”
 
Alistair Walker said: “We are delighted to have Donald on board. He brings excellent industry experience with him, and his addition to the team will allow us to further expand the availability of our malt brands worldwide.”

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THE 2011 WHISKY BIBLE BY JIM MURRAY – BALLANTINE’S TAKES TOP HONOURS IN 2011 WORLD WHISKY AWARDS – Scotch Whisky News

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BALLANTINE’S TAKES TOP HONOURS IN  2011 WORLD WHISKY AWARDS

A blended scotch whisky has swept aside all single malt rivals to take the prestigious Jim Murray’s Whisky Bible Award for 2011.

Ballantine’s 17-year-old has topped all other whiskies in this year’s publication, which includes 4,500 different brands – of which over 1,000 new entries were tasted by Jim Murray in six months.
Single malt scotch, often a whisky preferred by whisky lovers, failed also to take either the runner’s up or third spot. Second place went to Thomas H Handy Sazerac Rye (129 proof) ahead of William Larue Weller (134.8 proof), both from the same distillery: Buffalo Trace.

Speaking at the publication of the Jim Murray’s Whisky Bible 2011 Jim Murray said, “Blends are seen by many as the poor relations to single malts. Ballantine’s 17 proves, quite spectacularly, what many of us have known for a great many years: it isn’t. A blender has the chance to create something unique and quite beautiful by putting together many whisky styles. With Ballantine’s 17, the blender has done his job in glorious, quite majestic fashion.”

Giving the blend 97.5 points out of 100, Jim Murray describes the whisky as “one of the most beautiful, complex and stunningly structured whiskies ever created.”

And in another boost for unsung whiskies, the own label Irish whiskey from Sainsbury’s Dún Léire Aged 8 Years Single Malt, won Irish Whiskey of the Year, the first time a supermarket brand has gained top country honours in The Whisky Bible. Produced by the Cooley Distillery for Sainsbury’s Jim Murray said, “this is Cooley at its best and a very astute and masterful piece of whiskey buying”.

Last year, the World Whisky Award went to Sazerac 18-year-old Kentucky rye.  This year, younger sibling Thomas H Handy Sazerac Rye (129 proof) secured second place, whilst William Larue Weller (134.8 proof), a bourbon, came third.  Both brands herald from last years World whisky winner Buffalo Trace Distillery. 

Conducted over a four month period, whilst writing the 2011 Whisky Bible, Jim Murray tasted in excess of 1000 whiskies to reach his final decision. 
              
In the end, it was a Scotch blend which scored highly in previous editions which took the top prize.

Added Jim: “Ballantine’s 17-years-old has always been one of the world’s premier whiskies: its consistency over the years has been quite remarkable.  But this year it just progressed that extra notch to leave all other whiskies in its shadow.  This currently marks the epitome of great blending, indeed, great whisky: nowhere else can you find balance, texture, and content come together in such a sensual, graceful way.  It really is the nectar of the gods, except even they might struggle to get to the bottom of its labyrinthine complexity.  It needed something out of this world to see off the two Buffalo Trace whiskeys…and this was it.”

Of the Buffalo Trace brands Jim Murray said, “Having tasted and been overwhelmed by both whiskeys at the Buffalo Trace early this year, tasting them again in the confounds of UK based tasting room, devoid of the romance of the distillery and in the wake of some tough competition was a tough challenge for these two newcomers” said Murray.  “But wow how they delivered.  These are two of the best American whiskies the best I have ever tasted and for very different reasons.” 

 Jim Murray’s Tasting Notes:

Ballantine’s 17 Years Old (97.5) n24.5 deft grain and honey plus teasing salty peat; ultra high quality with bourbon and pear drops offering the thrust; a near unbelievable integration t 246 t with gooseberry juice offering a touch of sharpness muted by watered golden syrup; t24 immediately mouthwatering with maltier tones clambering over the graceful cocoa-enriched grain; the degrees of sweetness are varied but near perfection; just hints of smoke here and there; f24 lashings of vanilla and cocoa on the fade; drier with a faint spicey, vaguely smoky buzz; has become longer with more recent bottlings with the most subtle oiliness imaginable; b25 now only slightly less weighty than of old. After a change of style direction it has comfortably reverted back to its sophisticated, mildly erotic old self. One of the most beautiful, complex and stunningly structured whiskies ever created. Truly the epitome of great Scotch. To the extent that for the last year, I have simply been unable to find a better whisky anywhere in the world.  43%.

Sainsbury’s Dún Léire Aged 8 Years Single Malt (95.5) n24 the score for this crept upwards as I investigated the aroma like the thermometer in my back garden on a bright summer’s day.  The first thing to throw itself at you is Seville blood orange, backed up by a clever layering of barley at varying intensity and sweetness; the delicate oak acts as no more than a buffer in between; t24 just about the perfect mouth feel: silky and melting on the palate.  Again, it was an orangey citrus first to show, then again followed by some stunning malt.  Everything dissolves: you don’t have to do anything but close your eyes and enjoy, indeed: marvel…but it is hard work to stop yourself chewing; f23.5 dries slightly, but the bitterness threatened on the label fails to materialise…thankfully.  The fruit and barley ride off into the sunset in tandem; b24 when I read “notes of bitter orange” on the label I feared the worst and expected a sulphurous whiskey.  Well maybe there is a molecule or two hanging around, but so minor is it, it is impossible to tell exactly where it comes from.  This is one of the great whiskeys from Cooley, ever.  And as a supermarket Irish…unsurpassed.  One of the surprise packages of world whisky for 2010.  Magnificent.  40%

Award winners:

2011 World Whisky of the Year – Ballantine’s 17 Years Old
Second Finest Whisky in the World 2011 – Thomas H Handy Sazerac Rye (129 proof)
Third Finest Whisky in the World 2011 – William Larue Weller (134.8 proof)

Category Winners:

Scotch Whisky of the Year – Ballantine’s 17 Years Old
Single Malt of the Year (Multiple cask) – Octomore Orpheus Aged 5 Years
Single Malt of the Year (Single cask) – Gordon & MacPhail Mortlach 70
Best Scotch New Brand – Compass Box, The Spice Tree
Scotch Blend of the Year – Ballantine’s 17 Years Old
Scotch Grain of the Year – Clan Denny Garnheath Aged 40 Years
Scotch Vatted Malt of the Year – Big Peat

Single Malt Scotch

No Age Statement (Multiple cask) – Ardbeg Corryvreckan
No Age Statement (runner up) – The Macallan Oscuro
10 Years and Under (Multiple cask) – Octomore Orpheus Aged 5 Years
10 Years and Under (Single cask) – Ardbeg 2000 Lord Robertson of Port Ellen KT
11-15 Years Old (Multiple cask) – The Arran Malt 1996 ‘The Peacock’
11-15 Years Old (Single cask) – SMWS 33.77 Aged 11 Years (Ardbeg)
16-21 Years Old (Multiple cask) – Highland Park Aged 18 Years
16-21 Years Old (Single cask) – Old Malt Cask Lochside Aged 18 Years
 22-27 Years Old (Multiple cask) – Brora 25 Year Old 7th Release
22-27 Years Old (Single cask) – Duncan Taylor Highland Park 1986
28-34 Years Old (Multiple cask) – Auchentoshan 1978 Bourbon Cask Ltd Edition
28-34 Years Old (Single cask) – Old Malt Cask Auchroisk Aged 34 Years
35-40 Years Old (Multiple cask) – Highland Park 1973 Orcadian Vintage
35-40 Years Old (Single cask) – G&M Rare Old Convalmore 1975
41 Years and Over (Multiple cask) – Dalmore Candela Aged 50 Years
41 Years and Over (Single cask) – Gordon & MacPhail Mortlach 70

Blended Scotch

No Age Statement (Standard) – Ballantine’s Finest
No Age Statement (Premium) – The Last Drop
5-12 Years – Johnnie Walker Black Label
13-18 Years – Ballantine’s 17 Year Old
19 & Over – William Grant’s 25 Years Old

Irish Whiskey of the Year – Sainsbury’s Dún Léire Aged 8 Years
 
American Whiskey

Bourbon of the Year – William Larue Weller (134.8 proof)
Rye of the Year – Thomas H Handy Sazerac Rye (129 proof)
 
Bourbon

No Age Statement (Multiple barrel) – William Larue Weller (134.8 proof)
9 Years & Under – Knob Creek
10-17 Years (Multiple Barrels) – Parker’s Heritage Collection Fourth Edition
10-17 Years (Single Barrel) – Willett Aged 17 Years Barrel Proof
18 Years & Over – Evan Williams 23 Year Old

Rye

No Age Statement – Thomas H Handy Sazerac Rye (129 proof)
11 Years & Over – Rittenhouse Rye Aged 25 Years Barrel 19

Canadian Whisky of the Year – Crown Royal Special Reserve
Japanese Whisky of the Year – Karuizawa 1967 Vintage

European Whisky

European Whisky of the Year – Mackmyra Brukswhisky
European Single Cask Whisky of the Year – The Belgian Owl Aged 44 Months

World Whiskies

Indian Whisky of the Year – Amrut Intermediate Sherry Matured

Jim Murray Liquid Gold Awards

Created last year to recognise whisky-making excellence around the world some (x?) new whiskies, scoring 94 points or more have been awarded Liquid Gold Awards in the 2011 Whisky Bible. 

Representing just x % of all the whiskies featured in the ‘2011 edition they are, says Murray “the elite; the very finest you can find on whisky shelves around the world. Rare and precious they are liquid gold”.

A full account of the 2011 World Whisky Awards can be found in Jim Murray’s Whisky Bible 2011 published today (11th October 2010).  And with over 4050 tasting notes, including 1050 of the very latest releases, the ‘Whisky Bible’ remains the definitive and most up to date guide available.

Published by Dram Good Books priced at £12.99, the ‘2011 Whisky Bible’ is available through good book shops.  Signed copies by the author can be purchased from www from www.whiskybible.com.

BALLANTINE’S REVEALS EXCLUSIVE PREMIUM BLEND FOR FESTIVE SEASON – Scotch Whisky News

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BALLANTINE’S REVEALS EXCLUSIVE PREMIUM BLEND FOR FESTIVE SEASON
 
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve.  Aimed at attracting new and existing customers during the festive season, Ballantine’s Christmas Reserve will help to strengthen the brand’s position in key European markets.
 
Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. The non-aged expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.
 
Peter Moore, International Brand Director for Ballantine’s comments: “Predictably there’s always a strong focus on gifting at this time of the year so it was important for us to respond with a unique expression which would appeal to new customers as well as existing customers who are keen to trade up. Although a first for Ballantine’s, the Christmas Reserve perfectly represents the flair and substance that underpins the brand”.
 
Available from October to December 2010 in key markets such as Spain, France, Poland and Taiwan, Ballantine’s Christmas Reserve is presented in a white card box, with embossed snowflakes and elements of gold foil adding a premium festive feel.  Moving away from the traditional blue packaging that is synonymous with the brand, the striking new expression will ensure maximum shelf stand out for Ballantine’s during the busy sales period.
 
Tasting Notes

On the nose, Ballantine’s Christmas Reserve is rich, deep and fruity with hints of moist raisin fruitcake and sweet candy apples perfectly balanced out by caramel toffees and soft ripe pears. It tastes sweet with succulent tangy orange and a superb liquorice root and ginger flavour. The finish is very long, round and sweet.
 
Notes:
 
About Ballantine’s

Ballantine’s, the world’s No 2 range of blended Scotch whisky, has won over 60 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of master blenders that dates back to 1827.
 
About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
 
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

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