To make these exclusive purchase extra-special, enthusiasts will also be able to buy a limited edition set, the “Private Collection: Glenlivet Decades.”  This set contains a bottle from every decade from the 1950s to 1990s – giving collectors the rare opportunity to own the ‘liquid lifetime’ of the malt.

Founded in 1895, Gordon & MacPhail is known the world over as the custodian of some of the oldest and rarest single malts available. Members of the third and fourth generations of the Urquhart family now own and manage the business.

David and Michael Urquhart, Joint Managing Directors of Gordon & MacPhail, said: “Following on from the phenomenal success last year of Mortlach 70 Years Old, we decided to release this ‘sister’ Generations cask as there is clearly an enormous demand for greatly aged Scotch Malt Whiskies.

“This cask of The Glenlivet was laid down on 3rd February 1940, on the instruction of our grand-father, John Urquhart. Since then, successive generations of the Urquhart family have been waiting for today – the day it would be ready to share with fellow whisky lovers.

“Throughout the 115 years since we were founded, we have made it our business to nurture and mature some of the finest whiskies Scotland has to offer. The ‘Glenlivet Decades’collection revisits this special malt throughout the years, allowing whisky enthusiasts to get a real sense of how the cask and the maturation process change the character of a whisky.

“Altogether, these six whiskies represent the ‘liquid lifetime’ of The Glenlivet, and six decades of experience, dedication and passion on the part of our family. We’re confident that this investment has resulted in a suite of whiskies of unparalleled quality: a real collector’s piece.”

The whiskies will be revealed to an audience of invited guests at a 1940s-themed ceremony at the historic location of Edinburgh Castle.

GLENLIVET DECADES 5 BOTTLE PACK

50 Private Collection: Glenlivet Decades packs are available, priced at £2,850 per pack.

They contain one bottle of each of the following whiskies: Glenlivet 1954 50.6%; Glenlivet 1963 40.6%; Glenlivet 1974 50.1%; Glenlivet 1980 48.5%; and Glenlivet 1991 54.4%.

Limited quantities of these vintages are sold as single bottles. Tasting notes for each of these vintages follows below.

GORDON & MACPHAIL PRIVATE COLLECTION GLENLIVET 1954 50.6%

135 x 70cl bottles available for sale in selected markets worldwide. Recommended retail in the UK is £1,250 per bottle.

Appearance: Deep amber, with rose lights.

Aroma: Very mild nosefeel; with an increasingly drying effect. Immediately, a profoundly fruity nose – juicy to start, then raisins and currants macerated in liquor; dry dates and figs; a trace of glace orange peel. A shake of fine hard-wood sawdust. Add only a spot of water to open it: now the aroma becomes sweeter, with an initial trace of fondant, then more vinous (old Madeira?), with a hint of pencil-boxes.

Taste: Sweet, then drying, with considerable spice in between and a long dusty finish, leaving a venerable ‘old wine’ aftertaste. A drop of water reduces all these characteristics slightly but leaves them intact.

GORDON & MACPHAIL PRIVATE COLLECTION 1963 40.6%

169 x 70cl bottles available for sale in selected markets worldwide. Recommended retail in the UK is £750 per bottle. Pricing in international markets may differ due to exchange rates and local taxes.

Appearance: Pale amber.

Aroma: The low strength means a very mild nosefeel and a low aromatic intensity. The first nose was lightly fruity (fresh peaches in mixed fruit salad, becoming more acidic after a while – Kiwi fruits?), with a slight eucalyptus-leaf medicinal note, combined with a faint smokiness. Fresh and interesting.

Taste: Sweet and smooth, even slightly oily. A predominantly sweet taste, but with a slight citric tingle and a lengthy, warming finish. Liqueur chocolates in mid-palate and peach cream, soft-centre chocolates in the aftertaste.

GORDON & MACPHAIL PRIVATE COLLECTION GLENLIVET 1974 50.1%

189 x 70cl bottles available for sale in selected markets worldwide. Recommended retail in the UK is £500 per bottle. Pricing in international markets may differ due to exchange rates and local taxes.

Appearance: Deep amber, with crimson lights; Cream Sherry.

Aroma: Very mild nose-feel. Takes a while to open up, but then cooked fruits, led by fresh strawberry jam, becoming ‘Jammy Dodger’ biscuits, then mince pies. Lightly nose-drying, with traces of lint bandages and sunflower oil. Water increases the oily note, and momentarily introduces a whiff of sulphur, soon vanishing into crème caramel.

Taste: Sweet and voluptuous; plenty of body; warming and drying as you swallow. A sweet taste overall, with a long finish and some bitter dark chocolate in the aftertaste. Becomes sweeterand drier with water, with some burnt caramel in mid palate and chocolate in the finish.

GORDON & MACPHAIL. PRIVATE COLLECTION GLENLIVET 1980 48.5%

61 x 70cl bottles available for sale in selected markets worldwide. Recommended retail in the UK is £250 per bottle. Pricing in international markets may differ due to exchange rates and local taxes.

Appearance: Dark gold.

Aroma: Very slight prickle, and somewhat nose-cooling (pine sap). Dusty, with faint dried mixed herbs, and slightly waxy, but then increasingly sweet (even apricot-jammy for a moment), with an elusive scent of sweet chestnuts. Opens considerably when water is added; light coconut to the fore, with natural turpentine and fragrant wood behind.

Taste: Sweet and smooth, but with some peppery spice over the surface of the tongue. A return of the apricot jam in the aftertaste, which is surprisingly long. Water sweetens it, simplifies it and reduces the spiciness. Pleasant and easy to drink, with desiccated coconut in the aftertaste.

GORDON & MACPHAIL PRIVATE COLLECTION GLENLIVET 1991 54.4%

203 x 70cl bottles available for sale in selected markets worldwide. Recommended retail in the UK is £95 per bottle. Pricing in international markets may differ due to exchange rates and local taxes.

Appearance: Light gold.

Aroma: Mild nosefeel. A predominantly fresh-fruit aroma – fruit salad including apples, pears, figs and pineapple. Behind this a trace of marzipan, becoming sweet fondant. Somewhat shy and withdrawn before water is added, but with a dash of water opens up, becoming more floral-fragrant, with whin flowers and almond cream chocolates. Also more typically Speyside.

Taste: Sweet and fresh, with a fresh citric acidity, and light coconut (whin flowers) in the finish and aftertaste. Warming. A soft texture at reduced strength; not so sweet, but retains the lively acidity, and a curious taste, possibly umami, the mysterious fifth primary taste, rarely encountered in whiskies, and loosely described as ‘savoury’.

Visit Gordon & MacPhail at www.gordonandmacphail.com

HEAVEN HILL DISTILLERIES NAMED “DISTILLER OF THE YEAR” IN 17TH ANNUAL MALT ADVOCATE WHISKY AWARDS

Renowned distiller also captures “Best Buy Whiskey of the Year” co-honors for their Evan Williams Black Label Bourbon

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated spirits producer and marketer, was named “Distiller of the Year” in the recently announced 17th Annual Malt Advocate Whisky Awards.  The nation’s second-largest holder of aging Bourbon, Heaven Hill was also named co-recipient of Malt Advocate’s “Best Buy Whiskey of the Year” award for their Evan Williams Black Label Bourbon, which is itself the second largest selling brand of Bourbon in the United States and the world.

The Malt Advocate Whiskey Awards “recognizes the best in the world of whisk(e)y” and after 17 years is the longest-running whisky awards program in the country.  The awards are presented by Malt Advocate Magazine, America’s leading whiskey publication and the sponsor of WhiskyFest, the nation’s largest and most respected whisky tasting event.

In awarding Heaven Hill “Distillery of the Year”, John Hansell, Publisher and Editor of Malt Advocate Magazine, stated that “smart whiskey lovers know their reputation for delivering great value in their whiskey brands. They just celebrated their 75th anniversary in a big way, by filling their six-millionth barrel of whiskey. They’ve been pioneers with their Evan Williams Single Barrel Vintage series and the Bernheim Original wheat whiskey. (Master Distiller) Parker Beam’s skills are celebrated with the eponymous and often stupendous Parker’s Heritage Collection…They have been at the spearhead of the rye resurgence, maintaining availability of their value brands (Rittenhouse and Pikesville) and also rolling out an amazing trio of ultra-aged ryes.  Heaven Hill takes whiskey seriously. They deserve nothing less.”

In his presentation of “Best Buy Whiskey of the Year” to Evan Williams Black Label—which is the first two-time winner of this award, having captured it previously in 2003—Hansell noted that “Evan Williams is a sophisticated whiskey for its price: smooth, a great aroma, and neither gets lost in nor dominates a cocktail, a classic table bourbon.”

Heaven Hill Distilleries President Max L. Shapira met the news with enthusiasm, stating that “we are particularly proud to be named ‘Distillery of the Year’, validating the hard work and passion that Parker and Craig Beam, and all our employees, invest every day, year after year.  This is the third major ‘Distillery of the Year’ award Heaven Hill has received in the last 6 years, and the fourth ‘Best Buy Whiskey of the Year’ award we have won from Malt Advocate, having won previously for Evan Williams Black Label Bourbon, Elijah Craig 12-year-old Small Batch Bourbon and Rittenhouse Rye. We sincerely thank John Hansell and all the people at Malt Advocate for the recognition of both quality and value in our American Whiskeys.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Chivas Regal 18 Year Old by Vivienne Westwood Unveiled at London Fashion Week

One of the world’s most acclaimed fashion designers, Vivienne Westwood’s creation for Chivas Regal clearly illustrates Westwood’s unparalleled reputation for design excellence and pattern cutting know how.

With the current design of the Union Flag dating back to 1801 and Chivas Brothers roots also being traced back to this iconic year, the distinctive bottle quite audaciously and proudly appears cloaked in Vivienne Westwood’s Union Jack print, as first seen in a Gold Label collection in Paris.

Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.

Dame Vivienne Westwood said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”

The collaboration marks an important step for Chivas Regal, the world’s first luxury Scotch whisky, following previous work with leading fashion brands Alexander McQueen and Christian Lacroix.

James Slack, International Brand Director for Chivas Regal said: “Strong British heritage and luxury craftsmanship serve as the foundation to both Chivas Regal 18 Year Old and Vivienne Westwood. The work that our Master Blender, Colin Scott, puts into crafting Chivas Regal 18 Year Old is in many ways the same to that of a fashion designer – there is a true art to what they do. As the world’s No 1 ultra premium Scotch whisky, we are delighted to work with what many would consider Britain’s most iconic fashion house.”

Chivas Regal 18 Year Old by Vivienne Westwood will be released as a limited edition with only 2,500 bottles available internationally and priced from US$495.00 duty free. The release coincides with Vivienne Westwood’s Autumn/Winter 2011 Red Label show in London.

Chivas Regal 18 Year Old is a luxurious blend of whiskies, hand-picked for their exceptional richness, including more than 20 of Scotland’s rarest single malts aged for a minimum of 18 years.

Notes
 
Design notes
Digitally printed on woven tie silk twill, the coat incorporates both masculinity and elegance with four precision hand-cut pieces laden with delicate gold embroidery. All silk panels are fully lined, meticulously padded and finished with silk taffeta bias binding. The design of the coat has been carefully moulded to fit the shape of the bottle and is held together with white gold, orb embossed press studs.

Recreating the detail used on all Vivienne Westwood accessories, each jacket is decorated with a complementing blue and gold flash bearing the iconic Vivienne Westwood orb. In addition, each coat displays the bottle’s unique limited edition number on the bottom panel as a sign of authenticity.

About Chivas Regal
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

About Vivienne Westwood
Vivienne Westwood began designing in 1971 along with her partner Malcolm McLaren when London was at the forefront of cultural trends. The showcase for their ideas and designs was the shop at 430 Kings Road, London. With her changing ideas of fashion came the change of not only the name of the shop but the entire decor as well. However, it was 1976 that saw Westwood and McLaren redefine a street culture of their own with punk and “Seditionaries”. By the end of the seventies Vivienne Westwood was already considered a symbol of the British avant-garde and for Autumn/Winter 1981 she showed her first catwalk presentation at Olympia in London. It was her Pirate collection which launched the New Romantic movement.

In October 1982, Westwood began to show in Paris, the first British designer to do so since Mary Quant. 1986 was the year which marked a radical change of direction for her. Street style and youth culture ceased to play a major part of her work and instead, Westwood looked to traditional Saville Row tailoring techniques, British fabrics and 17th and 18th century art for inspiration. The orb logo which was first used around this time perfectly symbolised taking tradition into the future. In 1990 Westwood was awarded the prestigious title of British designer of the year and for the second year running Westwood was awarded British Designer of the year in 1991. In 1992, Westwood was awarded the Order of the British Empire. 2004 saw the V&A host a Vivienne Westwood retrospective exhibition to celebrate her 34 years in fashion – the largest exhibition ever devoted to a living British fashion designer. The exhibition toured the world for over 4 years and was shown in over ten cities worldwide including London, Milan, Tokyo, Shanghai, Hong Kong, Canberra and San Francisco.

In 2006, her contribution to British Fashion was officially recognised when she was appointed Dame Commander of the British Empire by Her Majesty the Queen Elizabeth the Second. Today, the Vivienne Westwood brand offers 4 clothing ranges – Gold Label, Red Label, Anglomania and MAN plus seasonal accessories, jewellery, bags, eyewear and footwear collections. Vivienne Westwood today continues to show in Paris, Milan and London. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change. While still completely independent, her business continues to grow with boutiques in China and Los Angeles set to open this year. Vivienne Westwood is now recognized as a global brand and Westwood herself as one of the most influential fashion designers in the world today.

For further information visit: www.chivasbrothers.com

As part of the Chivas Brothers Charity Policy, employees across all 30 sites were invited to nominate and vote for four Charities of the Year, with the Paisley and District branch of the MS Society receiving the most votes in the Greater Glasgow region. The MS Society Scotland was also selected to receive £7000 by employees in Northern Scotland, making it a double celebration for the charity.

The Multiple Sclerosis (MS) Society Scotland is the country’s largest charity for people affected by Multiple Sclerosis. Around 10,500 people in Scotland have MS. The Society has local branches right across the country.

Vanessa Wright, Chivas Brothers Communications Director, said: “We are delighted to be making this donation to the local branch of the MS Society, and hope that this funding will result in even more people affected by Multiple Sclerosis benefiting from the charity’s excellent support and advice.

“As a leading employer in the Greater Glasgow area, we understand the importance of giving back to the local communities in which we operate. This donation is all the more special because it was nominated and voted for by our employees.”

Angela Stirling, Chair of the Paisley and District Branch, said: “This is wonderful news and everyone at our branch is so grateful to Chivas Brothers for their generosity. People affected by MS in this area will benefit hugely from this donation. The MS Society is like a second family for me and funds such as this allow us to support even more people. Thank you.”

Chivas Brothers’ other Charities of the Year 2011 are MS Society Scotland (Northern Scotland region), Alzheimer Scotland (Dumbarton region) and Macmillan Cancer Support (London region).

Photo caption:
Paisley-based Chivas Brothers employees present a giant cheque to Gillian Whiteley, Corporate Sponsorship and Events Manager for MS Society Scotland. Pictured (l-r) Sadie Morgan, Cat Renwick, Jackie Thomson, Gillian Whiteley, Hugh Howden, Donna Martin and Roma Gilmour.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

Sentebale Polo Cup in Association with Royal Salute

Royal Salute, the world’s leading luxury Scotch whisky is proud to announce its title sponsorship of the Sentebale Polo Cup in Dubai on the 19th March 2011, hosted by HRH Prince Harry and HRH Prince Seeiso.

The Sentebale Cup in association with Royal Salute further highlights the brand’s growing commitment to international polo, with initiatives currently spanning Asia, South America, Middle East and United Kingdom.

Sentebale was founded by Prince Harry from the British Royal family and Prince Seeiso from the Lesotho Royal family in response to the plight of the neediest and most vulnerable of Lesotho’s people.

About Royal Salute

The pinnacle of Scotch whisky, award-winning Royal Salute was first created as the Ultimate Tribute to Her Majesty Queen Elizabeth II on her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, which comes from the way it has been aged and masterfully blended.

For further information visit www.chivasbrothers.com

Introduced in 2008, the high-profile campaign has already struck a chord with consumers in more than 60 markets, inspiring people the world over to live their lives in a chivalrous way.

The new campaign further strengthens this emotional connection between Chivas Regal and its contemporary consumers, demonstrating the ripple effect our everyday actions have – both good and bad.

Directed by the award-winning Jeff Labbé, the commercial highlights the positive impact the right attitude can have, with both 30 and 60 second versions demonstrating how one simple, chivalrous act can break a cycle of negativity.

The campaign, which has commenced activation in Europe, aims to salute those who bring an extraordinary attitude to their ordinary actions, inspiring others to ‘Live with Chivalry’.

Global Brand Director for Chivas Regal, James Slack says: “Since the campaign first launched in 2008, we have been inspiring people the world over to ‘Live with Chivalry’. The latest instalment will build on this by demonstrating the impact of gentlemanly behaviour, something we want to resonate with our audience.”

Notes

To view the new television commercial please visit:

http://www.chivas.com/en/INT/Campaigns/?item=0&length=L
 
About Chivas Regal:
Chivas Regal is a truly global brand, selling 4.2 million 9L cases annually in more than 200 countries (more than a bottle sold every second). Chivas Regal has achieved a strong global performance – No 1 in Europe and Asia, with dynamic growth in Eastern Europe, South America and most emerging markets. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Chivas Brothers:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

 For further information visit www.chivasbrothers.com

Visit our new Guardians website today. When you are logged on, you will see that you are a Guardians Ambassador. Click here http://www.theglenlivet.com/guardians/ to find out more!

Throughout the year we will give you a window into The Glenlivet: inside information not only from the distillery, but also from the countries around the world where The Glenlivet is so popular.

As you would expect from ‘The single malt that started it all’, there are countless projects underway at The Glenlivet. Our blog is just a tiny piece in a much larger jigsaw.

Contributions will be made by the entire team at the distillery, including Master Distiller Alan Winchester. Our network of Ambassadors from around the globe will also be regularly tuning in to give you a glimpse of what they get up.

This all comes at a time when you, our loyal followers, enter an exciting new phase with an incredible 13,000 global Guardians members truly dedicated to The Glenlivet.

We will continue with the hugely successful Guardians Whisky Schools and introduce our exciting new ‘Ambassador’s Tour’ at the distillery to be hosted either by me or by one of my fellow Global Ambassadors.

2011 promises to be a very exciting year for The Glenlivet, so keep checking back with us to keep up-to-date.

Best wishes, Ian Logan
Guardian of Malt

Good morning to all!
 
I am writing to you today because over the past several months, each of you has contacted Lark Distillery in Hobart, Tasmania, Australia about the availability of their wonderful whiskies here in the United States.

Marsalle Company in Franklin Park, IL has been appointed the U.S. importer for Lark Whiskies, and we have been working hard in preparation for their arrival in this country.

I am very pleased to tell you that Lark Whiskies will be arriving here in the U.S. in late March, with the formal launch planned for April. We will be launching three different whiskies here in the U.S.:

Lark Single Cask Single Malt Whisky   43% abv
Lark Cask Strength Single Malt Whisky   58% abv
Lark Distiller’s Selection Single Cask Release   46% abv

We are in the process of appointing distributors in a number of states across the country. These distributors will be handling sales and distribution of Lark Whiskies in their appointed markets.

We expect to launch Lark Whiskies initially in California, New York, New Jersey, Florida, Illinois, Texas and Massachusetts, with additional markets to follow as supply will allow.

The initial quantities are limited, as you might expect with high quality, hand-crafted whiskies such as Lark. For this reason we will be rolling these products out on an allocated basis to make sure we can meet expected demand in the marketplace.

The good news here is that we expect the available supply of Lark Whiskies to increase sufficiently to meet the market’s needs by summer/fall of this year.

We are very excited about the upcoming launch, and we appreciate your enthusiasm for these award-winning whiskies. If you would like further details regarding launch timing, distributor information in your state, or if you have any other questions for us, please feel free to contact me. My contact information is listed below.

Thanks for your interest in Lark Whiskies – your patience is about to be rewarded!

Robert Imperial
Marsalle Company
11550 King Street
Franklin Park, IL 60131
847-451-6300
rob@marsalle.com

Edinburgh: The Whisky Exchange has scooped Independent Spirit Retailer of the Year, sponsored by Glengoyne, for the third time in a row at The Drinks Retailing Awards 2011.

Presented in a glittering ceremony at The Dorchester Hotel on Tuesday 1 February, the awards recognise the most outstanding retailers in the take-home drinks market, bringing together the leading lights in retail to recognise innovation and best practice across the sector. This year’s event was hosted by TV presenter and wine expert Olly Smith and marks 10 years of the prestigious awards, known in the industry to have one of the most rigorous and thorough judging processes in the business.

Sukhinder Singh of The Whisky Exchange said of the Award: “It is a real honour and true testament to the dedication and skill of the whole team to be awarded this prestigious title for the third year in a row. It is fantastic that great brands like Glengoyne are supporting independent retailers as they are a much loved by whisky enthusiasts.”

Neil Boyd, UK Commercial Manager for Ian Macleod Distillers commented: “Independents and specialists have a vital role to play in today’s marketplace which is why we chose to sponsor this important category. We were very impressed with the quality of the entrants and would like to congratulate The Whisky Exchange on a great hat-trick of awards.”

Multi Gold Award-winning Glengoyne is one of the leading premium malt whiskies in the world and has been distilled at Glengoyne distillery since 1833. The Glengoyne portfolio consists of the 10 Years Old, 12 Years Old, 12 Years Old Cask Strength, 17 Years Old , 21 Years Old and Vintage 1972 as well as other limited edition special bottlings.

Glengoyne Highland Single Malt is distilled slower than any other Scotch whisky. Its high quality and smooth taste is attributed to this slow distillation, which is about one third the normal rate.

For further details on stockists and distribution details for Glengoyne and other Ian MacLeod Distillers brands, contact Alan Wardrop, UK Sales Manager, Ian Macleod Distillers, 01506 852205.

For more information on The Whisky Exchange please visit www.thewhiskyexchange.com

For more information on The Drinks Retailing Awards visit www.drinksretailingawards.co.uk/

Distilled more slowly for the highest quality. Glengoyne – THE REAL TASTE OF MALT.

Glengoyne encourages responsible drinking

www.glengoyne.com www.drinkaware.co.uk   www.scotch-whisky.org.uk

Knob Creek® Introduces Its First-Ever Single Barrel Bourbon

Knob Creek® Single Barrel Reserve Demonstrates Continued Innovation and Leadership in the Super-Premium Bourbon Category.

Clermont, KY (February 16, 2011) – Nearly two decades after Booker Noe, grandson of Jim Beam and sixth-generation distiller, first introduced Knob Creek®, the distillery unveils its first-ever single barrel bourbon, Knob Creek® Single Barrel Reserve. In keeping with Knob Creek’s philosophy that handcrafting superior quality bourbon is worth the effort, the new Knob Creek Single Barrel Reserve is naturally aged for a full 9
years and bottled at 120 proof (60% alcohol by volume).

Knob Creek Single Barrel Reserve is carefully hand-selected, barrel-by-barrel, to be a unique expression of Knob Creek’s rich, mature flavor. Naturally aged in new, charred American Oak barrels, Knob Creek Single Barrel Reserve is bottled at near barrel proof to maintain its strong, rich flavors and aromas. Unlike other bourbons, which are blended together from multiple barrels to create a uniform taste, each barrel of Knob Creek Single Barrel Reserve, once hand-selected, is cut with water and bottled individually in order to preserve its integrity and unique flavor profile. This process allows for variations in taste, color and aroma in each batch of bourbon.

“We pay close attention to the barrels we select for Knob Creek Single Barrel Reserve as we want to ensure that we’re bottling an extraordinary bourbon with a complex balance of aroma and taste,” said Fred Noe, seventh-generation Beam family distiller and son of Booker Noe. “I recommend enjoying this new bourbon neat, on the rocks or cut with a bit of water in order to best appreciate its depth and fullness of flavor.”

Incredibly smooth and nuanced, this new bourbon features even more of the rich wood and signature vanilla, caramel and smoky notes that bourbon lovers have come to expect from Knob Creek, the world’s number one selling Super-Premium bourbon.

“Knob Creek Single Barrel Reserve is the latest innovation in our bourbon portfolio,” said Rob Mason, U.S. director of Bourbons at Beam Global Spirits & Wine, Inc. “We are especially thrilled to introduce our first single barrel bourbon offering, and to further strengthen our already-established credibility in the Super-Premium category.”
Initial reaction from bourbon experts to the new expression has been extremely positive.

John Hansell, Publisher and Editor of Malt Advocate, wrote: “This is a stylish, big, broadshouldered bourbon with a thick, sweet foundation…peppered with spice…and dried fruit.”

Kevin Gray, editor at CocktailEnthusiast.com, notes: “Knob Creek drinkers, and bourbon fans in general, would do well to secure a bottle.”

Knob Creek Single Barrel Reserve is available in limited quantities and retails for a suggested price of $39.99 for a 750ml bottle. For more information about Knob Creek and Knob Creek Single Barrel Reserve, go to www.knobcreek.com or visit us on Facebook® at www.facebook.com/KnobCreek.

About Knob Creek®

Knob Creek® Kentucky Straight Bourbon Whiskey is aged nine years at a sophisticated 100 proof (50% alcohol by volume), and is named after the small town in Kentucky where President Abraham Lincoln was born. Knob Creek is the only brand that puts as much effort into our passions as you do into yours – handcrafting extraordinary bourbon with intriguing taste and bottled in unique flask shaped packaging, which has helped make it the number one selling Super-Premium bourbon in the world. Knob Creek is part of The Small Batch Bourbon Collection®, credited with driving growth in the bourbon category at the high-end. Today, these ultra-premium bourbons continue to grow at a faster pace than premium bourbons. For more information on Knob Creek, visit www.knobcreek.com.

About Beam Global Spirits & Wine, Inc.

Beam Global Spirits & Wine, Inc. (“Beam Global”) is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including eight of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,500 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials and Knob Creek®
Bourbon. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Knob Creek® Single Barrel Reserve Kentucky Straight Bourbon Whiskey, 60% Alc./Vol. ©2011 Knob Creek Distillery, Clermont, KY. Facebook® is a registered trademark of Facebook, Inc.