THE NAKED GROUSE SCORES A HAT-TRICK

The Naked Grouse – the newest member of The Famous Grouse family – has won another gold award (best in category), this time at the International Spirits Challenge. This news comes only weeks after picking up rave reviews at the Scotch Whisky Masters and the Scottish Field Whisky Challenge 2011.

The rigorous judging panel featured nine whisky experts including some of the most well known and respected master blenders in the industry. Over an intense three day period the judges nosed, tasted and assessed 350 samples from all around the world. Their verdict on The Naked Grouse was that it has “good depth and maturity, long, rich sherried finish”.

Gerry O’Donnell, Director, The Famous Grouse commented: “Any accolade from the International Spirits Challenge is highly respected within the industry, so we are delighted that The Naked Grouse has achieved a gold award and best in category. These judges have the best noses and palates in whisky, so to pick up top marks for our newest family member is a fantastic endorsement.”

The Naked Grouse, which launched across the UK and in Russia in June, contains two of the world’s most renowned malts – Highland Park and The Macallan, which are then slow-matured in first fill sweet sherry casks – amongst the most expensive in the world. This process gives the whisky an unrivalled smoothness of flavour, creating a new breed of Scotch that’s sherried, ultra smooth and easy to drink.

The Naked Grouse is available in high end bars and retail outlets such as Royal Mile Whiskies, Vintage House, Tesco and Asda priced at £27.69.

Notes:

About The Famous Grouse Family

The Famous Grouse Finest, the original member of the Famous family, is now flanked by a range of whiskies to appeal to different consumers and consumption occasions: The Famous Grouse is smooth with a chocolate orange flavour with a long, slow finish.The Snow Grouse is delicate and vanilla sweet – perfect for serving straight from the freezer. The Black Grouse is smoky but smooth and can be enjoyed neat, on the rocks or in the Black and Black. Finally The Naked Grouse, famously smooth, ultra sherried whisky ideally served on the rocks or in a classic cocktail like the Naked Old Fashioned.

About The Famous Grouse (www.thefamousgrouse.com)

The Famous Grouse is the no. 1 whisky in Scotland and no. 6 blended whisky worldwide. The Famous Grouse is exported to over 100 countries. Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.

About the International Spirits Challenge

The International Spirits Challenge is home to some of the finest palates in the world. Each of the judges must have demonstrated their skill and knowledge in spirits before joining a specialist panel. The judges are truly international and representative of the industry: they consist of the most respected leaders in the business and include master blenders, master distillers, importers, distributors, buyers, consultants, journalists, authors and independent experts.

Showcase Airport Store Boosts Sales of Irish Whiskey

Irish whiskey sales are up by 30% at Dublin Airport this year due to a new showcase outlet for Irish whiskey, which opened in Terminal 2 last November.

The opening of the Irish Whiskey Collection, a new store within a store concept devised by DAA’s in-house retail team, has boosted whiskey sales by almost one-third over the past seven months. The new shop was developed to stimulate demand for Irish whiskey and to showcase the category to both Irish and international travellers.

“Increasing our sales by 30% in the current economic climate is an incredible achievement and it’s all thanks to the Irish Whiskey Collection,” according to DAA Retail Director Paul Neeson. “We wanted to create an amazing shop window for Irish whiskey, and we’re already reaping the benefits of our investment in the category,” Mr Neeson added.

The Irish Whiskey Collection outlet has helped grow Dublin Airport’s duty free Irish whiskey sales by 39% this year and has also had a dramatic impact on duty paid sales for customers travelling within the EU, which have increased by 25%.

Given the success of the Irish Whiskey Collection, DAA is now planning to introduce the concept to Terminal 1 at Dublin Airport and to Cork and Shannon airports.

The Irish Whiskey Collection stocks more than 125 different products in an 80 sq m store that takes its design cue from the luxury cosmetics and perfumery sectors rather than the traditional airport liquor shop.

The store stocks a full range of Irish whiskey, with all the leading brands fully represented as well a number of smaller independent brands and several exclusive premium whiskeys, which are only available at Dublin Airport. “Our goal is to be the best Irish whiskey shop in the world,” Neeson said. “This is a shrine to Irish Whiskey, which is one of this country’s greatest exports. By providing a quality shop window for the Irish whiskey sector and by working in partnership with the trade we aim to increase the profile and grow sales for the entire Irish whiskey industry.”

The design of the store is aimed at meeting the needs of the existing whiskey buyer and also drawing in travellers who would not normally enter a whiskey shop. “We wanted to de-mystify the Irish whiskey category,” says Neeson.

The walls have a high black gloss lacquer finish, LCD screens are used to tell the Irish whiskey story, and the point of sale material carries clear information on each product and its provenance, as well as Irish Whiskey Collection branding. The centrepiece of the outlet from a design perspective is a black Tipperary Crystal chandelier while museum-style display cases feature some of the premium whiskeys available.

DAA’s decision to invest in the Irish whiskey sector is stimulating growth across the entire range of products and will also underpin growing export sales for Irish whiskey. “We are working closely with all the major suppliers and brands and we’re sure that the Irish Whiskey Collection will play its part in showcasing the fantastic range of products available within the Irish whiskey sector,” said Neeson.

The shop hosts regular tastings for customers, has also produced “The Ultimate Guide to Irish Whiskey,” a free mini guide to the sector. “All passengers, whether purchasing or not are given the same level of service by our enthusiastic staff, who have been highly trained to become in effect whiskey consultants,” according to Neeson.

The Irish Whiskey Collection stocks major brands such as Jameson, Bushmills, Paddy, Powers, and Tullamore Dew, as well smaller independent whiskies such as Inis Turk Beg, John L Sullivan and Coleraine. The store also carries a number of exclusives, such as a 19-year-old Greenore Single Cask and a 1991 Midleton Distillery Single Cask, both of which are only available at Dublin Airport.

“We are committed to carrying the entire range of Irish whiskey to satisfy aficionados and novices alike. It we don’t have an Irish whiskey then it’s not worth having,” according to Neeson.

Whiskey expert Tanya Lawless of Cooley Distillery discusses the merits of a Greenore single grain Irish whiskey with customer Edward O’Grady-Walshe at the Irish Whiskey Collection outlet in Terminal 2 at Dublin Airport.

JF Hillebrand Secures Three Year Global Deal with William Grant & Sons

11th August 2011 – JF Hillebrand is delighted to have been awarded a three year logistics contract with William Grant & Sons, providing in-house management, logistics and distribution services within several of their key global locations, including the majority share in volume from their global headquarters in Bellshill, Glasgow.

William Grant & Sons will benefit from JF Hillebrand’s total commitment to the beverage industry. With efficient and cost-effective transport solutions and state of the art order management technology, all supported through the global network of the Hillebrand Group, it can ensure William Grant & Sons products will be handled with the utmost care and attention along every step of the supply chain.

William Grant & Sons core brand portfolio includes The Balvenie, Grant’s, Glenfiddich, Sailor Jerry, Hendrick’s and Tullamore Dew.

JF Hillebrand’s Area Director for UK & Ireland David Mawer said: “We are extremely proud to have enhanced our position with William Grant & Sons as one of their strategic and logistical service partners. It reinforces our position as market leader within the beverage sector and endorses the service excellence that we consistently deliver to our clients. Our global network of offices specifically concentrating within the beverage sector will ensure that William Grant & Sons will experience the highest quality of service, at all times.”

JF Hillebrand has 45 offices and over 1800 employees, providing exclusive logistics services in land, sea and air, complemented by our award winning supply chain management solutions and in house management teams.

Notes:

About JF Hillebrand: With a global network headquartered in Mainz, Germany, JF Hillebrand employs 1800 people in 45 offices around the world.

Since 1844, it has dedicated itself to the efficient and cost-effective logistics of wines, spirits and beers. As well as offering first class logistics services, it also leads the way in the development of innovative products, services and IT tools to the global beverage industry.

JF Hillebrand was voted “Best Logistics Company” in the 2010 &2011 Drinks Business Awards. JF Hillebrand won the “Customer Care” Award at the 2010 IFW Freight Industry Awards.
For additional information, please refer to our website: www.jfhillebrand.com/uk

Buffalo Trace Bourbon Whiskey Launches Online Football Contests

FRANKFORT, Franklin County, Ky (August, 2011) – Buffalo Trace Bourbon wants to invite fans of football and whiskey to come together and compete in the 2011 Fantasy Football League and Football Pick’em challenge. Both are virtual contests that challenge contestants to compete with other football fans to see who has the best football knowledge.

“Smash mouth football and great bourbon whiskey are both great American traditions,” said Buffalo Trace Brand Manager Kris Comstock. “Both contests will allow our fans to compete with other bourbon lovers while enjoying the upcoming football season.”

Buffalo Trace, the flagship brand of America’s oldest continuously operating distillery, will give a grand prize for each contest. Winners will earn a free trip to the Buffalo Trace Distillery in Kentucky, which includes hotel, airfare and much more. Weekly prizes are also awarded throughout the season. To compete, just go online to www.buffalotracefootball.com …

“We like our contests to challenge our fans,” continued Comstock. “These football contests take dedication and skill to be the best, just like making damn good whiskey.”

The contest is live and will continue through the end of the pro football season. For further details visit www.buffalotracefootball.com

There is no charge to enter these contests. You must be 21 years old to play. Please drink responsibly.

About Buffalo Trace Distillery

Buffalo Trace Distillery is a family-owned company based in Frankfort, Franklin County, Kentucky. The distillery’s rich distilling tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka on site and is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotrace.com.

Jura Launches Caskaway Promotion for £10,000 Cask of Whisky

Jura has today (August 17th)  launched ‘Caskaway’, an online promotion providing fans of the single malt with a unique opportunity to own their very own cask from the Jura distillery, worth £10,000, at a fraction of the cost.

About Caskaway

The islanders of Jura believe that knocking on wood before drinking a dram brings good fortune. So over a period of 8 weeks, whisky lovers all over the world will have the chance to ‘knock’ on a cask of whisky worth £10,000 and try and earn some good fortune for themselves. For every knock on the whisky cask, the price will drop down by £1. At the end of the 8 weeks, one lucky participant will be chosen at random and given the opportunity to own the cask at its new price. So if there are 10,000 knocks, the price will be £0!

Whisky connoisseurs will only have one chance to knock on the cask, but they can also invite friends and family to knock and bring the price down as low as possible. Those who share the good fortune with three friends or family members will be automatically entered into a weekly prize draw to win a bottle of Jura 16 year old.

About the cask

The whisky itself started life maturing in American white oak, before being transferred to an Oloroso sherry cask where it will be left to mature over the years. The sherry wood acts as a silk coat wrapped around this elegant spirit, bringing citrus fruits and crushed almonds with whispers of parma violets and walnuts.

Although the special cask will remain on the island, the lucky owner will receive a handful of cases each year. In fact, providing the angels don’t take too big a share, the owner can look forward to receiving a total of 100 bottles from this unique cask. Each year’s release will taste different as the whisky matures longer in the sherry cask.

To find out more and take part in the promotion, visit www.isleofjura.com

Distillery Manager, Willie Cochrane said:

“This is a once in a lifetime chance for real whisky lovers to own a truly unique single malt from the Isle of Jura. Having tried a drop of it myself, I can vouch for certain that the lucky owner will not be disappointed. And the best thing about it is that every year the whisky will mature and change in flavour, due to its longer maturation in the Oloroso sherry butt. So bring some good fortune into your lives and get knocking!”

About Jura

Off the west coast of Scotland lies one of nature’s best kept secrets, the Isle of Jura. Populated by a community of less than 200, known as Diurachs (the Gaelic name for the people of Jura), it is a place of myth, legend and intrigue – and an award-winning range of single malt whiskies which hold the promise of good fortune for all those that believe.

There are four classic bottlings in the Jura Collection: Origin 10, Superstition, Diurach’s Own and Prophecy. Many of the Jura whiskies have their own distinctive drinking rituals, but one cuts across the range. Islanders believe that it brings good fortune to knock on wood before they drink a dram.

LAST STOCKS OF KARUIZAWA ACQUIRED

The entire remaining inventory of Mercian’s Karuizawa Distillery has been acquired on behalf of Number One Drinks by an Asian-based company. International importer and distributor of Japanese malt whisky, Number One Drinks Company, has handled worldwide sales of Karuizawa single casks since 2006 and has helped raise the profile of Japanese single malts internationally, especially with the help of distributors in the key markets of Taiwan, France, UK and Sweden.

Of the 12 Gold Medals awarded by the Malt Maniacs in 2010, four were for whiskies sourced by Number One Drinks (including three Karuizawas) and the Best Japanese Whisky in Jim Murray’s Whisky Bible 2011 was a 1967 single cask from Karuizawa.

Tokyo-based David Croll, Managing Director (Asia) of Number One Drinks, states: “The sherry-matured, rich and complex single malt of Karuizawa was an undiscovered jewel. We have taken great pleasure in introducing the whisky to enthusiasts throughout the world. This acquisition will give greater flexibility in terms of what we release when and the possibility of launching a private cask scheme.”

As well as bottling the iconic Vintage Series at Karuizawa Distillery, the acquisition will see Number One Drinks working more closely with Ichiro Akuto as casks will be moved to a new warehouse at Chichibu Distillery. Number One Drinks is planning a global launch of the eagerly-awaited Chichibu three year old in September of this year, with attendance at Whisky Live Taipei, Whisky Live Paris, the Stockholm Beer & Whisky Festival and London’s Whisky Show (The Whisky Exchange).

Marcin Miller, Managing Director (Europe) of Number One Drinks, observes: “As well as the release of Chichibu ‘The First’ and the on-going bottling of the Vintage Series single casks from Karuizawa, we are looking to release an 11-year-old single malt at 46% from Karuizawa. These are exciting times for fans of Japanese single malt whisky.”

www.one-drinks.com

Poker Run Features Ride through Scenic Countryside

Bardstown, KY – Take a scenic ride through the countryside on Saturday, September 17, 2011 when you join us for the Kentucky Bourbon Poker Run.

Registration for the Run is at 10AM at the Nelson County Judicial Center, 200 Nelson County Plaza. The 90-mile ride begins at 11 AM with three stops along the way. Water will be provided at each stop.

All participants will receive goodie bags, a t-shirt and a voucher for the festival food court. Cash and merchandise prizes will be given for the best poker hands, as well as many door prizes.

Registration is $25 per person. Proof of insurance is required at registration. For reservations call 800-638-4877 # 4 or 502-348-3623 # 4. Must be 21 to participate.

The Kentucky Bourbon Festival is a non-profit organization. Visit our website www.kybourbonfestival.com v.

BUFFALO TRACE DISTILLERY BOTTLES WHEAT AND RYE WHITE DOGS

Now Three White Dog Varieties Are Available

FRANKFORT, Franklin County, Ky (Aug., 2011) – Buffalo Trace Distillery has done it again with two new un-aged whiskies – White Dog Wheated Mash and White Dog Rye Mash. These two new additions are joining the existing White Dog Mash #1. These clear whiskeys are bottled at barrel fill proof and allow consumers to experience what whiskies taste like before barrel aging

The Wheated Mash White Dog from Buffalo Trace is distilled from corn, barley and wheat. The soft wheat offers less bite and ages gracefully to eventually become W.L. Weller and Pappy Van Winkle Bourbons. This whiskey goes into barrels at 114 proof, the same strength as this White Dog.

The Rye Mash White Dog is made from corn, barley, and rye grains. Rye tends to be more spicy and complex. When aged, this White Dog will become the critically acclaimed Sazerac Straight Rye Whiskey. The proof of this clear whiskey is the same as if it were going into a barrel for aging – 125 proof.

The two new releases will join Buffalo Trace White Dog Mash #1, the same recipe used to make its flagship bourbon. The Distillery set the liquor industry aglow when it released its un-aged Mash #1 for sale a few years ago. Originally intended to be sold in the Buffalo Trace Gift Shop as a novelty item, until media outlets latched on to it, bartenders demanded it, and liquor stores asked for it. Now several other distilleries have jumped into the market, allowing consumers and bartenders even more products with which to experiment.

“We’ve been genuinely surprised how fast White Dog has grown in popularity,” said Kris Comstock, brand manager. “Hopefully bartenders and consumers will come up with some creative cocktails using the Wheat and Rye. If nothing else, you can see how these whiskeys taste before and after barrel aging.”

The three Buffalo Trace White Dog offerings will be available in 375ml bottles only and suggested retail pricing is $15.99 per bottle. All three White Dog offerings are packed in one case.

About Buffalo Trace Distillery

Buffalo Trace Distillery is a family-owned company based in Frankfort, Franklin County, Kentucky. The distillery’s rich distilling tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye whiskey and vodka on site and is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotrace.com. 

WHISKEY FANS DESCEND ON BUSHMILLS FOR ‘WORLD WHISKEY GAMES’

Pairs of whiskey fans from around the world will this week descend on the Old Bushmills Distillery in Northern Ireland, in a bid to barrel-roll, beach-golf and whiskey-taste their way to be named the winners of the BUSHMILLS™ Irish Whiskey competition, ‘Make it 2 Bushmills’.

The competition offers two friends the chance to win two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of BUSHMILLS Irish Whiskey, stay in luxury penthouse accommodation and get £5,000 spending money. Then, the winning friends will get VIP access to the ultimate BUSHMILLS party back in their home country.

BUSHMILLS Irish Whiskey Master Distiller Colum Egan said: “I can’t wait to welcome the eleven pairs of Make it 2 Bushmills finalists to the three-day global final, Bushcamp.

It’s going to be like the world whiskey games! We’ve got a few great challenges lined-up to test the finalists’ friendships, teamwork and creativity, like barrel-rolling and golfing on the beach.

“BUSHMILLS Irish Whiskey is hand-crafted in small batches at the Old Bushmills Distillery, so we’ll have a whiskey-tasting challenge that will make the most of our exceptionally smooth blends and malts, too.”

The pairs of finalists representing eleven countries were elected by public vote on Facebook. They are:

· Johan Lolos and Mathias Gilles, Students from Belgium

· Marin Aganderov and Kiril Todorov, Students from Bulgaria

· Ondřej Šimeček and Jiří Tlach, a Hospitality Product Manager and an Insurance Officer from Czech Republic

· Andreas Andricopoulos and Martin Georg Kosman, Bartenders from Germany

· Keeley Sutcliffe and Tom Lawrence, a School Supervisor and a Telesales Manager from Great Britain

· Richard Beatty and Michael Weijzig, an IT Consultant and a Social Worker from the Netherlands

· Richard Roberts and Carol Roberts, a Customer Service Assistant and a Care Worker from Northern Ireland

· Peter Majernik and Vladimir Majernik, a Hotel Concierge and a Hotel Porter from the Republic of Ireland

· Nikolay Fedoseev and Ilya Rybalsky, a Graphic Designer and a Chemical Engineer from Russia

· Sean Tickner and Jonathan Oliff, an Orthotist / Prosthetist and a Brand Strategist and Marketing Consultant from South Africa

· Curt Neeb and Paul Kowalski, an Inventory Specialist and a Graphic Designer from the USA.

Bushcamp will be judged by the BUSHMILLS Master Distiller Colum Egan and some famous fans of BUSHMILLS, including Kevin Baird of Two Door Cinema Club, Jonathan Galkin of DFA Records and Rob Allanson of Whisky Magazine.

It will take place from Tuesday to Thursday (16th – 18th August) at the Old Bushmills Distillery, in Bushmills village and the surrounding area, with the winning pair of friends being announced on Wednesday evening.

Fans of BUSHMILLS can follow all of the action on the BUSHMILLS Facebook page, facebook.com/bushmills1608 or by following @BushmillsGlobal on Twitter.

Old Bushmills Distillery worker Darren Smyth prepares the Make it 2 Bushmills trophies in preparation for Bushcamp, which will this week see whiskey fans descend on Bushmills for the ‘World Whiskey Games’.

Colum Egan Biography
Colum Egan is Master Distiller at the Old Bushmills Distillery in County Antrim, where BUSHMILLS Irish Whiskey is hand crafted in small batches for an exceptionally smooth taste. Since 2002, Colum has been responsible for all the critical stages of whiskey production, all of them carried out at the distillery itself. That’s very handy when your job is to ensure that the production of the whiskies is done to perfection – as Colum likes it to be. Colum lives in the little coastal town of Ballycastle with his wife and two sons and says that he has found his dream job.

Kevin Baird Biography
Kevin is the bass player and vocalist in Northern Ireland indie rock band Two Door Cinema Club. Their debut album Tourist History has gone Gold in the UK, selling over 100,000 copies and recently they’ve made a splash by picking up both the Choice Music Prize for Irish Album of the Year and the award for Best New Band at the 2011 mtvU Woodie Awards. Kevin is a big BUSHMILLS fan and is looking forward to meeting some others at Bushcamp.

Jonathan Galkin Biography
Jonathan Galkin is the co-founder and head of operations for DFA Records worldwide, an independent record label that he launched in 2001.

Rob Allanson Biography
As the Editor of renowned Whisky Magazine, Rob a vast knowledge of all things whisky, from the science to the romance. He travels to distilleries and major whisky conventions around the world, reporting on the latest news in the industry on his blog and in the magazine, which is published worldwide eight times per year. In his spare time, Rob is a keen biker, charity advocate, husband and dad.

About BUSHMILLS
BUSHMILLS Irish Whiskey is hand crafted in small batches at Ireland’s oldest working distillery in Co. Antrim, Northern Ireland. The brand portfolio includes six exceptionally smooth and multi-award winning whiskeys: BUSHMILLS Original, BLACK BUSH, BUSHMILLS 10 Year Old Single Malt, BUSHMILLS 16 Year Old Single Malt and BUSHMILLS Malt 21 Year Old Single Malt and BUSHMILLS 1608. BUSHMILLS is the only distillery in Ireland to make triple-distilled Malt Whiskey.

Royal Salute Wins Gold at Top International Spirits Competition

Royal Salute, the world’s leading luxury Scotch whisky, is celebrating after winning a Gold ‘Best in Class’ medal for its 21 Year Old expression, at the prestigious International Wine and Spirits Competition (IWSC) 2011.

The distinctive taste of Royal Salute 21 Year Old is the result of masterful blending and perfect ageing. It is made using whiskies laid down in the 1920s and 1930s, as part of Chivas Brothers inventory of finest quality aged Scotch whiskies. The deep gold colour of the whisky reflects the power and richness of the flavours, with soft fruity aromas balanced with a delicate floral fragrance and mellow, honeyed sweetness.

The IWSC judges commended this ‘glorious whisky’ for its ‘superb balance, great structure and fine texture’, with a ‘galaxy of warm fruits and a massive finish.’

Neil Macdonald, Brand Director for Royal Salute, said: “This outstanding achievement perfectly demonstrates the skill and dedication of our Master Blender, Colin Scott. We are delighted that his work and expertise continues to be recognised and celebrated by the IWSC.”

Royal Salute was first created as the ultimate tribute to Her Majesty Queen Elizabeth II on her coronation in 1953 and is the only Scotch whisky with an exclusively prestige range that starts at 21 Years Old.

The IWSC was founded in 1969 to promote and reward the quality and excellence of the world’s best wines, spirits and liqueurs. Winners are selected following a rigorous two-stage judging process of professional blind tasting and a detailed technical analysis. The competition is backed by a group of vice-presidents made up of the most influential individuals in the trade and a judging panel of industry experts. This year’s competition received entries from almost 80 countries.

Notes:

Royal Salute
The pinnacle of Scotch whisky, award-winning Royal Salute was first created as a tribute by Chivas Brothers to Her Majesty Queen Elizabeth II upon her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, and has become the world’s leading luxury Scotch whisky brand.

Royal Salute has a long legacy of paying tribute to nobility and leadership, it is part of the brand’s DNA

• 1953: Royal Salute created to pay tribute to Her Majesty the Queen’s coronation
• 2003: Royal Salute 50 Year Old launched for the 50th anniversary of the coronation, also paid tribute to Sir Edmund Hillary’s and Sir Tensing Norgay’s on the anniversary of their successful ascent of Everest
• 2005: Royal Salute 38 Year Old launched – a tribute from Scotland, inspired by the Stone of Destiny
• 2010: Royal Salute 62 Gun Salute launched paying tribute to the craftsmanship of four master blenders who have safeguarded the Royal Salute legacy
• 2011: Royal Salute Tribute to Honour launched, the most notable and compelling symbols of Scottish royalty

Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information visit: www.chivasbrothers.com