Chivas Regal Launches Heraldic Limited Edition Gift Tin by Dan Funderburgh

Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with award-winning New York illustrator, Dan Funderburgh, to launch a limited edition gift tin for its 12 Year Old expression.

The dark grey tin features a striking gold image of the lion emblem which appears on all Chivas Regal packaging, encapsulating the brand’s values of masculinity, regality, bravery and luxury. The image is made up of many elements of texture representing the rich layers and flavour in the whisky. The gift tin will be available in more than 70 markets world-wide.

James Slack, Brand Director for Chivas Regal, comments: “Known for contemporary, baroque designs inspired by historical ornamentation, Dan was the perfect artist to reflect the distinctive style and rich heritage of Chivas Regal. His bold, masculine design will appeal to the brand’s largely male consumer base, with increased on-shelf visibility, further strengthening Chivas Regal’s position as the most dynamic brand in the super premium Scotch whisky category.”

Funderburgh added: “Heraldic crests have always appealed to me aesthetically so I wanted to utilise this element of Chivas Regal in my design. Within the lion I included patterns that are relevant to the Chivas brand – some Scottish thistles and checks, interspersed with more contemporary geometric and global patterns. The aim was to achieve an end result that was bold, but with delicate details and a contemporary approach to the tradition of chivalry.”

Chivas Regal has long embraced the design community and has previously partnered with high profile names such as Christian Lacroix, Alexander McQueen and Vivienne Westwood.

Chivas Regal continues to invest in its Live with Chivalry campaign which launched in 2008 and has struck a chord with consumers in more than 60 markets.

Notes

About Dan Funderburgh
New York illustrator Dan Funderburgh was born in Seattle in 1978 and received a BFA from the University of Kansas in 2001 with a focus in illustration. After moving to New York in 2001 Dan established a partnership with the now Brooklyn based wallpaper studio Flavorpaper where his designs are hand screen printed. The wallpapers have been featured at the International Contemporary Furniture Fair, Pulse Miami and are a part of the Cooper-Hewitt’s permanent collection.

Occasional collaborations with companies like Brooks, Furni, and Gravis have allowed his work to live on bicycle seats, furniture and luggage. Dan’s personal and gallery work includes letterpress and screen prints, sculptures and installations that play off of historical ornamentation. He is known for his intricate baroque patterns, laced with contemporary reference and dry wit. He currently lives and works in Brooklyn, New York and has recently completed his first international solo show in Barcelona, Spain.

For further information visit: www.chivasbrothers.com

Chivas Regal Breaks the Mould with Innovative Short Films

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with Academy Award® winning short filmmaker, Joachim Back, to create two beautifully shot and engaging short films, as part of its latest consumer campaign designed to connect with discerning modern gentlemen.

The films depict a group of sophisticated male friends in their early 30s enjoying quality time together over a glass of Chivas Regal in a bar setting, while reminiscing over legendary moments from their shared past that truly affirmed their friendship. Their memories are brought to life for viewers with stunning backdrop visuals and entertaining, comical scenes.

Trailers of the films, entitled Here’s to Big Bear and Here’s to Twinkle, have been created in both 30 and 60-second executions to be aired as TV commercials in Brazil and Mexico from late-October. The trailers will direct consumers online to Chivas.com, where the full versions can be viewed. Print advertising in key consumer titles in each market will use QR codes to drive consumers to the films online.

To support the launch, a campaign on Chivas.com, will encourage consumers to recall and share their own friendship-affirming memories. Using state-of-the-art technology, consumers can upload their story onto the site, adding pictures and setting it to their chosen song. Users can ‘tag’ their Facebook friends into the storyboard, which will then appear on their Facebook pages.

James Slack, Global Brand Director for Chivas Regal, says: “With this hugely innovative project, we have moved away from a traditional TV commercial and created a platform that will appeal to modern, discerning consumers who enjoy film and popular culture.

“These films, which celebrate true friendship, will further strengthen the emotional connection between Chivas Regal and our contemporary consumers, appealing to our current drinkers but also attracting new consumers to the brand.”

In line with Chivas Regal’s ongoing Live with Chivalry campaign, which launched in 2008, the films feature men who embody the masculine values that the brand embraces such as loyalty, brotherhood, honour and a sense of passion and luxury.

Notes

The new short films can be viewed at www.Chivas.com from 31 October 2011

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Chivas Regal delivers innovative added value with ‘The Art of Hosting’ campaign

Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays and an exclusive website which brings entertaining at home to life, as a sensory, 360 degree, virtual party experience.

The Chivas Regal 12 Year Old Le Baron limited edition gift-pack launches this November in Travel Retail outlets across Europe, Asia, the Gulf and will reach the US in March 2012. It will retail at the standard Chivas Regal 12YO price and in some markets the bottle will come with a digital card containing a unique code that will allow travellers access to locked content and the ability to download an exclusive ten track playlist, selected and mixed by the Le Baron Club DJ. The site also showcases seven short films featuring the Le Baron gentlemen, Andre and Lionel, advising users on how to be the ultimate host.

James Slack, Global Brand Director, Chivas Regal said, “Capitalising on the global trend for entertaining at home, Chivas & Le Baron will attract attention and inspire our customers in The Art of Hosting. We also want to communicate in an engaging way and this is why we have created a strong digital platform to support the travel retail campaign. We are confident travellers will be as excited by the promotion as we are.”

Using highly visual in-store displays which combine quality, originality and creativity, the activation will captivate travellers and offer inspiration on generating the right atmosphere and experience when entertaining at home.

In addition Chivas Regal 12 YO has produced 20 bespoke trunk bars – the ultimate hosting package, which will be used wholly for travel retail competition prizes. Created by prestigious French luxury trunk company Pinel and Pinel, the trunk bar includes a bottle of Chivas Regal 12YO, four branded glasses, cocktail shaker, music docking station and iPad 2. Other activities include a gift-with-purchase of a branded trolley bag or holdall.

Notes

Chivas Regal
Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

Le Baron
Le Baron is a private nightclub and now the most exclusive after dark spot in Paris. Not only does it entertain the French capital; the spirit of Le Baron travels well too, with clubs in Tokyo and soon New York and London. It’s also exported for contemporary art fairs and film festivals, from Miami to Cannes. André Saraiva is a nightlife impresario and renowned graffiti artist, amongst other pursuits. Lionel Bensemoun is a world famous party and event host. Together they create the mood. They set the trends. And they’re always one step ahead.

BALBLAIR 2001: NEW VINTAGE, NEW LOOK, NEW HOME

Rarely has a small Highland distillery so many exciting things to communicate at once! First and foremost, Balblair Single Malt is proud to announce the launch of its new vintage expression, Balblair 2001. The whisky, presented in an updated packaging, has been unveiled earlier today at Balblair’s Brand Home – a stunning new visitor facility at the distillery.

This first release of Balblair 2001 (bottled 2011) is a natural progression from previous expressions but three significant changes have been introduced and will from now on become a standard throughout the range.

• Balblair 2001 is bottled at 46% ABV
• Balblair 2001 is non chill-filtered
• Balblair 2001 in bottled at its natural colour

Distillery Manager John MacDonald commented on the changes: “We are delighted to be introducing this expression at a higher strength, uncoloured and non chill-filtered. Much time and care has gone into creating this malt and I am confident that whisky enthusiasts the world over will really enjoy this latest Balblair.”

Balblair 2001 was matured entirely in top quality White American Oak, ex-bourbon casks and therefore typical Balblair aromas of pineapple, pear and citrus are beautifully rounded off by vanilla and exotic spices. The palate is richly sweet and bursting with fresh orchard fruit. It finishes slowly and smoothly.

Speaking about the new Balblair vintage, Brand Manager Andy Hannah made a reference to the updated packaging: “The new look Balblair represents an evolution of what is already a stand-out piece of packaging within the malt category. Improved brand visibility and enhanced material finishes will help support the brand’s continued growth. The distinctive and colourful Balblair box remains, although slightly reduced in width – this means that we use less packaging and it is more convenient for trade and consumers alike.”

Balblair 2001 has been unveiled today at Balblair’s Brand Home. The new facility occupies old malting barn at the distillery and offers a tasting and brand education experience enhanced by audio-visual presentations. A small brand shop is now also operational and offers a rare opportunity to fill your own bottle of Balblair straight from the cask.

More generally about Balblair (Notes)

• Balblair is the second oldest working distillery in Scotland. It was established in 1790 by John Ross.
• Today, over two centuries later, four of the nine Balblair Distillery craftsmen still have the surname Ross.
• At Balblair only Vintages are ever released. Whiskies that have reached their absolute peak of perfection.
• Currently available Balblair Vintages include: 2000 (now being replaced by 2001!), 1991 (USA exclusive), 1990 (travel retail), 1995 (Swedish exclusive), 1989 (2nd release), 1978 and 1965.

This Thursday (November 10, 2011) the new iWhiskyWhiskey app for the iPhone and iPod touch was released into Apple’s App Store. Since 2009, the iMalt app has been the single malt whisky lovers’ prefered app for keeping track of whisky collections and tasting notes. The all new iWhiskyWhiskey app has the same great features as the iMalt app, but the focus is on all other whisky and whiskey types than single malt.

The iWhiskyWhiskey app includes more than 200 whiskies and whiskeys devided into categories based on their type. For example you will find Scotch blended malt whisky from Chivas, Irish pure pot still whiskey from Jameson, Kentucky straight bourbon whiskey from Jim Beam, Tennessee whiskey from Jack Daniel’s, Canadian blended whisky from Canadian Club and Japenese single grain whisky from Nikka. All bottles are beautifully illustrated and described in detail. You can easily add more whiskies and whiskeys yourself or you can receive them by subscribing to the iTasteNote Cloud Service.

The iWhiskyWhiskey app is also an excellent tool for keeping track of your tasting notes. A detailed and easy-to-use tasting note guide will help you to determine the color, nose, body, taste and finish and you can give each whisk(e)y an overall rating. You can add written notes as well. It is also possible to group a set of whiskies/whiskeys by a tasting event that you have attended or you can group them by the store you have bought them in. Off course you can also mark bottles that are in your collection and you can maintain a whisk(e)y wish list

The iTasteNote Cloud Service, which first came to the iMalt app, is also available to iWhiskyWhiskey users. The main features of this service is sharing of ratings and tasting notes and regular updates of brands and their whiskies/whiskeys. The iTasteNote Cloud Service does also provide online backup and it enables synchronization of data between your iPhone, iPad (when iWhiskyWhiskey HD comes out) and iPod touch. Subscribing to the iTasteNote Cloud Service gives you access to extra features and content in both the iWhiskyWhiskey app and the iMalt app.

The iWhiskyWhisky app will be offered for free in Apple’s App Store for a limited period of time. The iTasteNote Cloud Service is offered as an in-app-purchase and costs $9.99 / 7.99 € for 90 days access, $14.99 / 11.99 € for 180 days access and $19.99 / 15.99 € for 360 days access.

Benromach to Share the Secret with the Arts

Benromach, the Single Malt Scotch Whisky, is pleased to announce that it sponsored contemporary London art gallery Beers.Lambert’s production Systems Beyond Certainty.

The show at Project Space on Vyner Street in London ran on November 2 and 3.

Systems Beyond Certainty presents constructs of time, nature and space as structured, ideological concepts that provide simultaneously real and imagined delineations to our perception of the natural world.

Five artists consider these concepts as metaphor and reality, offering a re-evaluation of their surroundings in a context that provides contemplation for the relationship between the definite and the imagined.

The exhibition is conceived through several distinct themes: the natural world, the utopian versus the dystopian, the spatial, the psychological, and the futuristic sublime. The work drives pertinent questions into

abstract representations of The Present and The Future in lieu of a constructed versus natural world – the status of normalcy or the pursuit of constructed perfection. While artists such as Kevin Cooley and Peter

Matthews seem to offer views of the constructed or natural works in crisis, other artists such as Gillian Lawler appear to present re-affirmations of these themes through the representations of the future.

Commenting on the deal, David Urquhart Joint Managing Director of Gordon & MacPhail, owners of the Benromach Distillery in Forres, said:

“The Beers.Lambert is the perfect partner for Benromach. It is a pleasure to be associated with such a contemporary art gallery that features really cutting edge talent from around the world, which we feel reflects

many of the distinctive qualities of the various expressions or our malt whisky. We look forward to the success of Systems Beyond Certainty and to be able to share the secret of Benromach with the audience.”

All attendees attending the performance were invited to sample Benromach Ten Year, Benromach Organic or Benromach Peat Smoke and received a miniature Benromach 10 year old to take away.

Director of Beers.Lambert, Kurt Beers said: I wanted to combine my love of whisky and fine art which is why I have invited around 200 fine art enthusiasts to a private viewing and reception at our London gallery.

I esteem my gallery for exhibiting only the finest in emergent and stimulating visual arts internationally and I believe Benromach would be an exceptional compliment to the clean, crisp, contemporary feel of the work on exhibit.”

Notes:

About Benromach

Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment, and the distillery was officially re-opened by Prince Charles in 1998.

Just two men hand-craft Benromach using the finest Scottish barely and the purest spring water from the nearby Romach Hills. They fill new spirit into the highest quality casks before being left to mature at the distillery for many years. The Benromach portfolio includes the award winning Benromach 10 Years Old and the first fully certified organic single malt – Benromach Organic.

Benromach expressions include:

Benromach Ten Years Old

Benromach Ten Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

Benromach Traditional

A rich and mellow single malt with fruit and malty tones, balanced with a hint of smoke.

Benromach Peat Smoke

Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.

Benromach Origins

A series of special bottlings crafted to highlight how small changes in the art of whisky-making can help to shape the character of the final single malt.

Please visit www.benromach.com for details.

Caribou Crossing Single Barrel Toasts The Holidays

Luxury Canadian Whisky Brand Is Turning Heads in the Whiskey World; Gift Box Makes It Ideal for the Gift Giving Season

New Orleans, LA (Nov., 2011) – Since launching in April 2010, Caribou Crossing, the world’s first single barrel Canadian whisky, has been turning heads. The whisky has received a 93 rating from John Hansell at The Whisky Advocate; was named “2010 Canadian Whisky of the Year” by canadianwhisky.org; won a double gold medal at the 2010 San Francisco World Spirits Competition; a gold medal and “90” rating meaning “exceptional” from Tastings.com (Beverage Testing Institute); a gold medal and “90” rating meaning “excellent, highly recommended” at the 2010 Ultimate Spirits Challenge; a silver medal and best in class at the 2010 International Wine and Spirits Competition; and a bronze medal at the 2010 Los Angeles International Wine and Spirits Competition.

Packaged in a rich, royal blue bag nestled inside an elegant gift box, Caribou Crossing makes the ideal holiday present for anyone desiring the uniqueness of a single barrel Canadian whisky coupled with a rich, smooth flavor that has whisky aficionados everywhere giving it high marks.

The barrels used for Caribou Crossing were hand-selected by Sazerac’s Master Blender Drew Mayville. He selected the most mature and flavor-rich samples available and oversaw the bottling of each individual barrel. Each bottle of Caribou Crossing has its own subtle uniqueness. Whisky buffs can expect to taste radiantly-hued nectar with a nod to the tantalizing silky texture provided by the barrel. The rye grain cuts through the wood flavors making its spicy presence known without risking the creamy vanilla custard smoothness. The finish is oak with an orangey tang.

Caribou Crossing Single Barrel Canadian Whisky is available at retail for $49.99 for a 750ml bottle.

About The Sazerac Company

Sazerac is based in New Orleans, Louisiana and is one of New Orleans’ oldest family owned, privately held companies. The company has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; and Montreal, Canada. For more information, please visit www.sazerac.com.

TALISKER SPONSORS WORLD’S TOUGHEST ROWING RACE

by Pat Roberts

TALISKER™, the only Single Malt Scotch Whisky made in the Isle of Skye, is now the title sponsor of the of the Woodvale Atlantic Challenge, it was announced today.

The Atlantic Challenge, which starts next month, is the world’s toughest rowing race. It will be known as The Talisker Whisky Atlantic Challenge. The race is biennial; the Talisker sponsorship will run for at least the 2011 and the 2013 races.

TALISKER IS THE HEADLINE SPONSOR FOR THE ATLANTIC CHALLENGE

The 2011 Talisker Whisky Atlantic Challenge starts on 4 December in the Spanish port of San Sebastian de la Gomera in the Canary Islands and follows the ‘Columbus Route’, west-bound across the mid-Atlantic to Port St Charles in Barbados. A London launch and photocall is planned for 9 November.

The Challenge is international: crews are entering from Canada, Denmark, France, Great Britain, Great Britain Norway, Sweden and the USA.

The race is 2,549 nautical miles (2,933 regular miles); but when bad weather and adverse conditions are factored in, most teams will row well over 3,000 miles during their Atlantic crossing. Competitors are expected to arrive in the Caribbean from mid-January onwards. Not all teams succeed in finishing the crossing.

“Passion, confidence, challenge and achievement”

ATLANTIC CHALLENGE 2009

For Talisker, Ben Booth, Western Europe Brand Manager for Talisker, said:

“For many of its adorers, Talisker, made by the sea in the Isle of Skye, represents passion, confidence, challenge and achievement – uncompromising emotions that will characterise the daring participants in this fierce and demanding endeavour.

“The smell and taste of Talisker instantly connect you with the rugged environment where it is made– like a warm welcome from a wild sea. So we are proud to be involved and wish all the competitors the best of luck.”

Woodvale Challenge organiser Gemma Campbell said:

“We are thrilled to be able to announce Talisker Whisky as title sponsor for the race. The philosophy and the values that Talisker embody are a great symbol for the race and we are proud to have their involvement. All the company staff and race entrants are excited to be part of this big adventure with Talisker at the helm!”

NOTES

The Talisker Whisky Atlantic Challenge
The Atlantic Challenge Rowing Race is run by the specialist company Woodvale Challenge Ltd, founded in 2004. The first Atlantic Rowing Race was held in 1997, and thereafter every two years from 2001. It attracted huge publicity in 2005 when Ben Fogle and James Cracknell famously competed, and established ocean rowing as one of the world’s toughest athletic challenges. See www.woodvale-challenge.com

Talisker
Talisker, in its widely distributed 10 year old expression, is a powerhouse Single Malt Scotch Whisky with a formidable peat and sea-salt nose; smoky sweetness with malt flavours; and developing warmth with a huge, peppery finish. It is the only single malt whisky made on the dramatic Isle of Skye, where the distillery has been making this award-winning single malt whisky since 1830. See www.malts.com

Shelter Point Distillery Releases Inaugural Cask Offer

Vancouver Island (November 2011) Shelter Point Distillery is making history this month as it releases its inaugural Cask Offer to the public on November 1, 2011.

Shelter Point Distillery is extremely pleased to be offering a limited number of casks from its annual production to whisky connoisseurs who want to be part of this West Coast Whisky adventure from the very beginning.

Three years in the making, Shelter Point Distillery began its maiden voyage to sow, grow and distill barley when distilling commenced in June 2011. Under the guidance of well known Master Distiller, Mike Nicolson, the spirit is distilled batch by batch in traditional copper pot stills and will utilize waters drawn from our own aquifer, which is glacier fed by nearby snowcapped mountains.

Whisky is matured in the highest quality oak casks, each individually numbered and marked with the owner’s name. Cask Owners will be involved in a close relationship with their barrel through annual cask samples, opportunities to visit the Distillery as well as input into deciding at which stage in the maturation they would like to bottle the single malt and at what strength. Shelter Point will take care of the bottling and owners will
have the option to create personalized labels for their unique product.

“So far, Shelter Point’s new make character is developing between the ‘green’ and ‘fruity’ categories. The American oak will complement this with further layers of vanilla/coconut leading to what we hope will be a light but subtly complex mature spirit.” Says Master Distiller Mike Nicolson regarding the flavor profile of the new make spirit.

Contact us for information on this opportunity.

Contact: Rebecca Berry
Phone: 778-420-2200
Email: info@shelterpointdistillery.com
Web: www.shelterpointdistillery.com

Compass Box Whisky Co. helps usher in new era in Scotch Whisky

Takes a lead in education around new whisky laws
Releases valedictory Last Vatted Malt limited edition

Compass Box Whisky Co. is to take a lead in the educational drive around the new laws on Scotch whisky that come into force from Wednesday 23rd November 2011.

To mark the occasion, Compass Box will release a limited edition bottling, the Last Vatted Malt, made from a marriage of fine, old single malt whiskies from Islay and Speyside distilleries, that will be the last whisky to be labelled legally as a Vatted Malt.

As Compass Box founder and whiskymaker John Glaser explains: “At midnight on November 22nd, 2011, an era ends. After that point, it will be illegal for whiskymakers to use the term Vatted Malt to describe a Scotch whisky made from the combination of two or more single malts. From 23rd November 2011, this style of whisky will by law have to be labelled as a Blended Malt Scotch Whisky. Vatted Malt is a term that has been in use since at least the 19th century. It represents a style of whisky in which Compass Box specialise, so it has special meaning for us. Therefore we have decided to take a lead in the education of whisky drinkers about the new legal definitions of the 5 styles of Scotch whisky. We feel that this is an important change to the law that needs to be explained to whisky lovers. As the new laws come into effect, we want to take this opportunity to educate, to look to the future and to help the industry as a whole.”

The new legislation is all encompassing and was introduced by the UK Parliament as The Scotch Whisky Regulations in 2009. However, the five new legal definitions of Scotch whisky styles, as well as some other areas, will become enforceable by law from 23rd November 2011. The new definitions will be:

Blended Scotch Whisky: a blend of one or more Single Malt Scotch Whiskies with one or more Single Grain Scotch Whiskies.

Blended Malt Scotch Whisky: a blend of two or more Single Malt Scotch Whiskies that have been distilled at more than one distillery. (previously known as Vatted Malt or Pure Malt Scotch Whisky)

Blended Grain Scotch Whisky: a blend of two or more Single Grain Scotch Whiskies that have been distilled at more than one distillery. (previously known as Vatted Grain Scotch Whisky)

Single Malt Scotch Whisky: a Scotch Whisky that has been distilled in pot stills in one or more batches at a single distillery from water and malted barley, without the addition of any other cereals.

Single Grain Scotch Whisky: a Scotch Whisky that has been distilled at a single distillery except Single Malt Scotch Whisky or a Blended Scotch Whisky.

Full details can be read here:

http://www.legislation.gov.uk/uksi/2009/2890/introduction/made

Commemorating this transition into a new era, The Last Vatted Malt Limited Edition from Compass Box will be on sale from 23rd November 2011 onwards at www.compassboxwhisky.com  and from whisky retailers. It will be bottled at cask strength, and each bottle will be personally signed by John Glaser. Only 1323 bottles will be produced. The recommended retail price will be £175.00 per 70cl bottle. Compass Box will organise a number of activities through November to help promote awareness of the new laws, supported by a programme of communication on Facebook, Twitter and by email. These will include:

• A Twitter Q&A with John Glaser @CompassBox at 8pm GMT on Tues 15th November

• The Compass Box potted guide to all you need to know about the new Scotch Whisky laws at www.facebook.com/CompassBox

• Last Vatted Malt Day on Tues 22nd November encouraging whisky fans worldwide to bid adieu to Vatted Malt by raising a glass wherever they are.

• A ceremonial bottling of the last bottle of Vatted Malt at a mystery location in Central London by John Glaser at 11.59 on the night of Tues 22nd November – accompanied by a select Vatted Malt flash mob.

ABOUT THE LAST VATTED MALT
“The Last Vatted Malt is a testament to the high merit of blending single malts—to create a whisky flavour profile that no single distillery can produce. This whisky combines intense aromas and flavours of dried fruits and maltiness underscored by a subtle, sweet smokiness, all robed in the revealing signs of whiskies of antiquity. It is composed of two single malts: approximately 22% of the recipe is whisky distilled at the younger of the two distilleries in the village of Aberlour in 1974 (36 years-old), aged in a first fill sherry butt. The balance is from the famed distillery in the village of Port Askaig on Islay, made in 1984 (26 years-old), aged in an American oak hogshead.” – John Glaser, Whiskymaker

ABOUT COMPASS BOX (www.compassboxwhisky.com)
The Compass Box Whisky Company is a boutique Scotch whiskymaker and craft blender, started in 2000 by John Glaser. Compass Box produces and bottles a range of Scotch whiskies, available in over 25 countries around the world. A four-time winner of the Whisky Magazine Innovator of the Year award, Compass Box is known throughout the whisky world for quality, innovation and passion for great whisky. The Compass Box signature range of whiskies includes Asyla, Oak Cross, The Peat Monster, The Spice Tree and Hedonism. They also produce limited release whiskies annually, and Orangerie, a Scotch whisky infusion.

ABOUT JOHN GLASER
American ex-pat John Glaser started Compass Box Whisky Company from the kitchen of his west London home in 2000. Having started his career on a path to become a winemaker, then re-routing himself through the corporate world and ending up as marketing director for Johnnie Walker in London, Glaser has a unique perspective on both the creation and the marketing of Scotch whisky.

Glaser established Compass Box based on his commitment to evolving practices in the industry to make great Scotch whisky more approachable and relevant to more people. From the beginning, his vision has been to create one of Scotland’s finest and most exciting whisky companies, re-establishing the standards for quality and style in the industry.