Press Releases

Tomatin Celebrates Best Drink Accolade – Scotch Whisky News

Tomatin Celebrates Best Drink Accolade

Tomatin Distillery is celebrating success as winner of the ‘Best Drink’ award at the Highlands & Islands Food and Drink Awards last week. Over 260 people from food and drink businesses in the Highlands and Islands gathered at the Drumossie Hotel in Inverness for the eighth annual awards hosted by Celebrity Masterchef finalist and television presenter Kirsty Wark.

The core range of Tomatin Highland Single Malt Scotch Whisky (12, 15 and 18 year old expressions) was entered into this brand new award category, aimed at identifying businesses that can demonstrate success in the drinks market. Fighting off competition from another distillery and two breweries, Tomatin was announced the winner with Kirsty Wark citing the “smooth flavour” and “bold packaging” as elements of the entry which most impressed the judging panel.

Stephen Bremner, Sales Director, said: “We are very proud to have won this award. These Awards showcase and celebrate the contribution that Highland and Islands food and drink companies are making to the UK economy, something we should all be proud of.

Our core range of Highland Single Malt Scotch Whisky contains multi‐award winning expressions, but this is the first award for the range as a whole. The Tomatin brand has been growing from strength to strength in recent years and we look forward to continuing this in the coming years.”

Notes

http://www.hifoodanddrinkawards.com/2012‐winners.html
 The other shortlisted entries for the ‘Best Drink’ category were Bruichladdich Distillery, Black Isle Brewery and Cairngorm Brewery.
 The Tomatin Distillery Co Ltd is a producer and blender of Scotch whisky, boasting a strong core range of single malt whiskies along with a range of popular blends.
 Website: www.tomatin.com  Facebook: www.facebook.com/Tomatin1897  Twitter: www.twitter.com/Tomatin1897
 The distillery was established in 1897, and while historically the whisky produced was primarily sold for use in other brands of blended whisky, the company is now very focussed on growing the Tomatin single malt brand in its own right.
 The company’s most popular blends are The Antiquary, The Talisman and Big ‘T’.
 The distillery is owned by Japanese company Takara Shuzo: http://www.takarashuzo.co.jp/english/index.htm

Great King Street – New York Blend Now Available! – Scotch Whisky News

We are delighted to announce the release of the first in a series of one-off, regional Scotch whisky blends under the Great King Street label: the “New York Blend”. Created for the 2012 New York Whisky Fest, the whisky is dedicated to Patrick J. Duffy, the man who legend has it was responsible for the first branded and bottled Scotch whisky to arrive in New York in 1894. The blend is based on an actual recipe from the 1890s.

John Glaser has created only 1,800 bottles of this unique, smoky, full-flavoured Blended Scotch whisky. The New York Blend uses lots of peaty single malts, plenty of sherry cask-aged single malts, and a much higher proportion of malt to grain whisky (80%/20%) than is typically used today. Just as the finest blending houses would have done in 1894.

Bottled at a higher strength of 46%, Great King Street – New York Blend will only be available in the US, primarily in the New York Metropolitan area, following its launch on Saturday 27th October. However, we are also offering a few bottles for sale on an exclusive basis from our UK-based web shop so if you would like to pick up a bottle, don’t delay!

Benromach Single Malt “Trio Of Tinned Malts a Tempting Tipple” – Scotch Whisky News

Trio of tinned malts a tempting tipple

Speyside’s smallest distillery, Benromach, has launched a gift pack which will allow whisky lovers to sample three of its most popular expressions.

The gift pack, with contemporary tin plate packaging and Benromach’s sophisticated branding, contains three 20cl bottles of the distillery’s flagship single malt, Benromach 10 years Old, along with the Benromach Peat Smoke and the Benromach Organic, which was the first certified organic single malt Scotch whisky.

Michael Urquhart, joint managing director of Gordon & MacPhail, the family-run company that owns Benromach, commented: “Gift packs are the ideal present to introduce people to whisky or for whisky lovers to try different expressions.

“The three malts included in the gift pack showcase the finest qualities of Benromach and all are award winners. The 10 Years Old has an excellent mellow character, while the Organic has a delicious oak influence and soft fruit flavours. Peat Smoke is a seriously smoky experience, balanced with the elegance of Speyside.

“Benromach is Speyside’s smallest distillery but we produce a range of whiskies that each offer a unique tasting experience. This gift pack will give people who aren’t yet in on the secret of Benromach a chance to discover how special and varied our single malts are.”

The Benromach Distillery, nestled in Speyside, employs just two men who make Benromach by hand, using the finest Scottish barely and the purest spring water from the nearby Romach Hills. They fill new spirit into the highest quality casks before being left to mature at the distillery for many years.

The Benromach gift pack is on sale now, RRP £34.99. For more information about Benromach visit www.benromach.com

Notes

Benromach 10 Years Old

Tasting note
Benromach 10 Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

Awards
Benromach 10 Years Old was awarded gold at the 2011 and 2010 Great Taste Awards and in November 2011 it gained gold at TheFiftyBest.com awards in New York. For the full list of Benromach 10 Years Old’s awards, visit: http://www.benromach.com/benromach/benromach-10-years-old-strength-43-14-benromach.html

Benromach Peat Smoke

Tasting note
Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.
Awards

The Peat Smoke won gold in the Scotch Whisky Masters 2012.

Benromach Organic

Tasting note
A fresh, vibrant whisky with strong oak influence. The Benromach Organic was the world’s first bottled single malt to be fully certified as organic when it was launched in 2006. The whole process, including the use of the raw ingredients, distillation, maturation and bottling, is certified to the rigorous standards set by the UK Soil Association.
The whisky is matured in virgin American oak casks from environmentally managed forests which has added a unique robustness and depth which complements the traditional Benromach spirit.

Awards
The Organic won silver at the Scotch Whisky Masters 2012.

Whiski Rooms Seeks General Manager – Whisky News

We are looking for a pro-active and focused General Manager to join our vibrant team here at WHISKI Rooms. Joining a young but already award winning venue – this is a high profile position. Dedicated to offering the highest levels of service to our customers and ensuring the venue runs smoothly to company standards. You will report to the directors of the business and have full accountability for all aspects of the business and all staff.

You
Experienced Restaurant manager essential
Friendly outgoing personality a must with the ability to inspire staff
Financially driven with strong business acumen
Excellent written and spoken English
Computer literate and Social Media savvy
Confident with staff and the ability to train and inspire a team
Bar experience with a knowledge and passion of whisky a bonus
Personal Licence Holder

Duties
Management and Training of all staff
Meeting and exceeding targets and working to budgets
Controlling the venue and all communications
Focusing on offering the highest levels of service to our customers
Driving the business forward
Managing all events and dealing with customers

Us
New concept venue with restaurant and bar operations
Open less than 18 months and already award winning
High profile venue specialising in whisky and fine Scottish food

Good rates of pay, share of tips and staff benefits.

If you want to take over the reins here at WHISKI Rooms, please email your CV with recent photo if possible and we look forward to hearing from you.

WHISKI ROOMS BAR & BISTRO
4 – 7 North Bank Street, Edinburgh, EH1 2LP
Tel: +44 (0)131 225 7224
Email: bar@whiskirooms.com
Web: www.whiskirooms.com

SILVER LINING FOR SPEYBURN AS NEW 25 YEAR OLD UNVEILED – Scotch Whisky News

SILVER LINING FOR SPEYBURN AS NEW 25 YEAR OLD UNVEILED

Speyburn Highland Single Malt Scotch Whisky has today (24th October) unveiled a luxurious new version of its 25 year old expression, featuring a premium silver design and a personal signature from the distillery manager to reflect the quality of this exceptional award-winning scotch.

Every aspect of the packaging has been redeveloped. The elongated proprietary bottle features an etched version of the Speyburn logo – a leaping Salmon, symbolic of the water at the heart of the whisky which is drawn from the Granty Burn, a tributary of the River Spey, famous for its purity and world-class salmon fishing.

A new metallic silver label gives enhances premium cues and shelf presence, with each bottle presented in a striking silver-toned wooden box – complete with two engraved tasting cups and the boxes are hand-signed by Distillery Manager Bobby Anderson.

The whisky is matured for a quarter of a century in American white oak Fino sherry and bourbon casks and the end result is a malt of rare depth, complexity and balance.

Light Sauternes in colour, Speyburn 25 Year Old delivers a vibrant aroma that is rich with lime honey and lemon peel notes, accentuated by fragrant tropical fruit. The taste is rounded and smooth, sweet to begin with then opening up with toffee, creamy vanilla and pink grapefruit flavours that drift gently towards a long and warming finish. It is un-chill filtered and bottled at natural colour at 46% ABV.

Pamela Stewart, Brand Manager for Speyburn is delighted to be revealing the new 25 Year Old to the market after many months of development. She commented: ‘We have always known that our 25 Year Old whisky was very special and that it needed an equally special presentation to reflect that quality and distinctive character. I am extremely pleased with the finished result of our redesign which uses our classic Speyburn motifs but in a fresh, modern and luxurious way. This will be a whisky that catches the eye as well as the taste buds of those who love fine whisky all over the world.’

Founded in 1897 and often described as the most photographed distillery in Scotland, Speyburn sits nestled in a glen on the northern edge of the town of Rothes. It remains much the same as it was 100 years ago with many of its original features still used in the whisky making process today.

The new Speyburn 25 Year Old joins the 10 Year Old and Bradan Orach expressions in the Speyburn portfolio. It will be available from November 2012, RRP £195.00

Notes

International Beverage Holdings
International Beverage Holdings Limited is one of the industry’s most dynamic global drinks businesses. Established in 2006 as the international arm of ThaiBev, the company specialises in developing distinctive, premium local brands for global growth, with a portfolio that is led by a range of high quality Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today. These high quality brands are enjoyed by consumers in over 85 global markets and include:

• Chang, Thailand’s iconic global beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Scotch Whiskies: Hankey Bannister, Catto’s, MacArthur’s
• Caorunn, a super premium small batch distilled Scottish Gin infused with 5 Celtic botanicals
• Thai spirits: Phraya, Mekhong

International Beverage’s international operation is headquartered in Hong Kong, with two major bases in China and Scotland and a growing number of regional hubs around the world. The business is focused on the delivery of winning investment, sales and marketing strategies, International Beverage is committed to producing brands of character, representing the care and craftsmanship of the people that make them – from the brewers of Chang Beer in Thailand, to the distillers of the fine single malt Scotch whisky Old Pulteney in Scotland. Crucially, the global development of every brand continues to be rooted in its home territory, supporting the company’s mission to build authentic brands of outstanding character.

International Beverage is investing in ambitious growth across its global operation, employing over 850 highly skilled people across production, sales, marketing and finance, together forming an effective and expert international team. In 2011 the International Beverage portfolio outperformed the market with outstanding sales across all categories.

Speyburn (Portfolio: 10YO, Bradan Orach)
Often described as the most photographed distillery in Scotland, Speyburn Distillery sits nestled in a glen on the northern edge of the town of Rothes. The resulting whisky is perfectly-balanced single malt, created using fresh spring water from Speyside which gives our whisky its distinctive character and unique flavour. Gaelic for ‘Golden Salmon’, Bradan Orach is classic, easy drinking Speyside malt, matured exclusively in ex-bourbon casks. Speyburn’s focus market is the USA.

Old Pulteney (Portfolio: 12YO, 17YO, 21YO)
Old Pulteney – the Maritime Malt – is the company’s flagship whisky brand and holds the coveted title of ‘World Whisky of the Year’ for 2012 in Jim Murray’s Whisky Bible – one of the industry’s highest accolades. The Pulteney Distillery by Wick’s historic harbour is the most northerly on mainland Scotland, and since 1826 it has crafted a Single Malt Scotch Whisky that is the very essence of its remarkable location. Matured in hand-selected oak casks, Old Pulteney achieved top ten status in the UK single malt market in 2012 and is renowned for its long standing support of sailing and maritime adventure across the globe. Key markets are the UK, USA, France and Travel Retail.

Balblair (Portfolio: 1965, 1975, 1978, 1989, 1995, 2001)
Balblair is the company’s premium malt brand: a Highland Single Malt whisky that has been carefully crafted in Dornoch since 1790 at one of Scotland’s oldest distilleries. Balblair whiskies are uniquely Vintage, named for the year they were made, not with an age statement. Every year, Balblair Distillery Manager John MacDonald, tastes, judges and selects straight from the cask, bottling at exactly the right moment, when the balance between the age and the character of the whisky is just right.

Old Pulteney Sails Into the Blue with Exquisite 40 Year Old Release – Scotch Whisky News

Old Pulteney Sails Into the Blue with Exquisite 40 Year Old Release

In a year that has seen Old Pulteney single malt Scotch whisky hailed as ‘World Whisky of the Year’, the Pulteney Distillery in Wick has unveiled a truly exceptional release for whisky lovers as 2012 draws to a close.

In celebration of the oldest Pulteney bottling to date and to reflect the quality and rarity of the whisky, every aspect of the Limited Edition 40 Year Old expression is exquisite and designed to embody the intrigue, craft and history of the ‘Maritime Malt’.

The expertise of Pulteney Distillery Manager, Malcolm Waring lies at the heart of each bottle, with Malcolm personally selecting and hand-filling each one individually from the ex American bourbon and Spanish sherry casks where this fine malt has been maturing over the decades.

The time-honoured skills of one of Britain’s finest glass producers, Tudor Crystal Design, have been deployed in the creation of the hand-blown Old Pulteney 40 Year Old bottle. Their craftsmen have fashioned a most striking and intricate design – retaining the original Old Pulteney bottle shape but deepest blue in colour with a shimmering silver ‘wave’ motif, created by blowing solid silver into the dark glass as it was crafted.

Each closure for the 40 Year Old bottle is unique, hewn by local Caithness stonemasons from a single Caithness flagstone, carefully whittled down into a series of unique pieces which were then individually polished and milled into the perfect stopper shape. A Scottish hallmarked solid silver roundel depicting the age of the whisky completes the bottle’s premium finish.

The luxurious design continues with a highest quality dark blue gloss lacquered wooden gift box, silver etched with the Old Pulteney logo and a classic herring drifter image. A hand-signed book written by whisky expert Charles MacLean, telling the fascinating tale of Old Pulteney’s history, completes the 40 Year Old’s presentation.

Inside each distinctive bottle lies the superb Old Pulteney 40 Year Old whisky itself. Rich amber in appearance with a red hue, it has a fruity and floral aroma, slightly spicy with hints of oranges, green apples and butterscotch. Sweet and spicy on the palate, it has traces of toffee and pears, leading to a full bodied and long-lasting finish with sherry notes.

Old Pulteney Senior Brand Manager Margaret Mary Clarke explains that the 40 Year Old has been a labour of love for all at Pulteney Distillery: ‘The release of this wonderful 40 Year Old whisky is a fitting way to conclude 2012, which has been an exceptional year for Old Pulteney around the world. Malcolm and his team at the distillery have shown real dedication in bottling a whisky of the highest calibre which embodies the finest elements of Old Pulteney with even deeper complexity and character in every bottle.’

Old Pulteney Single Malt Scotch Whisky is crafted at the most northerly distillery on the UK mainland in Wick. The distillery was founded in 1826 at the height of Wick’s herring boom and it’s this maritime heritage that gives the whisky its identity as the Maritime Malt.  Already a favourite tipple for whisky drinkers in the UK, Old Pulteney has developed global appeal and won a host of highly acclaimed international awards.

Old Pulteney 40 Year Old is bottled at natural strength and colour and is non chill-filtered. Its RSP is £1490 per bottle

Old Pulteney Single Malt Whisky

Old Pulteney Single Malt Whisky, is diligently crafted at Pulteney Distillery in Wick. It is the most northerly distillery on the UK Mainland and was founded in 1826 by James Henderson at the height of Wick’s herring boom.  The distillery lies in the heart of ‘Pulteneytown’, which was created for all the fishermen at the time, and is embedded in the deep rooting history of this coastal town, which used to be one of the most important and biggest herring fishing ports in Europe. In 2012, Old Pulteney 21 Year Old was awarded the coveted title of ‘World Whisky of the Year’ in the 2012 edition of Jim Murray’s Whisky Bible.

Old Pulteney 12 year old is also in the UK Top 10 Single Malt Whiskies and Top 20 in Global Travel Retail.

International Beverage Holdings (http://www.interbevgroup.com/) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (http://www.inverhouse.com/) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

➢  Chang Beer: Thailand’s iconic beer brand

➢  Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn

➢  Blended Whiskies: Hankey Bannister

➢  Mekhong: ‘The Spirit of Thailand’ since 1941

➢  Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network.  Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of people of more than 12 nationalities, speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.

A. Smith Bowman Distillery Releases Limited Edition Port-Finished Bourbon – American Whiskey News

A. Smith Bowman Distillery Releases Limited Edition Port-Finished Bourbon

Fredericksburg, VA. (Oct., 2012) – A. Smith Bowman Distillery, a micro-distillery located just outside of Washington, DC, is releasing a limited edition, port-finished bourbon called Abraham Bowman Limited Edition Whiskey Port-Finished Bourbon. The barrel this bourbon was aged in has some unusual history to it – it aged bourbon for four years at A. Smith Bowman, then was emptied, shipped to a winery in Potomac Point, Virginia, filled with port, aged for two years, emptied again, then sent back to Bowman where it was filled in January this year with a seven-year-old bourbon before being dumped again and bottled in September.

“This barrel for this bourbon has some miles on it,” said Truman Cox, master distiller, A. Smith Bowman Distillery. “But it’s yielded some amazing results. The taste of candied apples, dark fruits and figs all come together to produce an easy drinking, all around enjoyable bourbon.”

Official tasting notes for the new Port-Finished Bourbon state the first pour gives the nose a treat with overlapping bright aromas. The flavors are initially plums and figs with the whiskey grains coming through on the mid palate. The finish is an amalgam of sweet dark grapes and dry spicy whiskey that leaves an enigma on the tongue.

The Port-Finished Bourbon is part of a collection of limited-edition whiskies released periodically by A. Smith Bowman. There are plans to release more limited-edition whiskies in the future, according to Cox, who took over as Master Distiller last year, and is eager to start crafting his own experiments, “The Port-Finished Bourbon is our fourth release in our limited edition series, and we have plans to ramp that up a little bit each year as we move along.” Cox aspires for each release to be a distinct expression, and with their limited availability, to be valued as a unique collector’s item.

The Abraham Bowman Limited Edition Whisky Port-Finished Bourbon will be available in very limited quantities starting at the end of October. It is 100 proof, seven years old, and suggested retail pricing is $69.99.

About A. Smith Bowman
A. Smith Bowman’s distilling roots date back to the years before Prohibition when the Bowman family had a granary and dairy farm in Sunset Hills, Virginia. They used excess grain from the family estate to distill spirits. In 1934, after the Repeal of Prohibition, Abram Smith Bowman and his sons continued the family tradition and built a more modern distillery in Fairfax County, Virginia called Sunset Hills Farm. In response to the rapid rise of taxes in Northern Virginia, the Distillery was moved in 1988 and is now nestled in Spotsylvania County near the city of Fredericksburg, 60 miles away from the original location.

As a small and privately owned company, A. Smith Bowman Distillery continues the time-honored traditions on which it was founded. Considered a micro-distillery by today’s standards, A. Smith Bowman produces an assortment of hand-crafted spirits distilled from only the finest natural ingredients and using the latest technology. This micro-distillery focuses on the production of premium spirits honoring the legacy of Virginia’s first settlers. For more information on A. Smith Bowman, please visit www.asmithbowman.com

Masterson’s 10 Year Old Straight Rye – Jim Murray Whisky Bible 2013 Liquid Gold Award – Canadian Whisky News

Masterson’s 10 Year Old Straight Rye – Jim Murray Whisky Bible 2013 Rating!

 

Masterson’s available in select LCBO Vintages Stores October 27th!!!

Teeling Whiskey Company Signals Intent With Launch of Hybrid Malt Whiskey – Whiskey News

The Teeling Whiskey Company signals intent with launch of Hybrid Malt Whiskey

The Independent Spirit of Irish Whiskey is Reborn 

The Teeling Whiskey Company has announced its entry in to the marketplace by creating a whole new whiskey category with the launch of Hybrid Malt Whiskey.

Jack Teeling, Cooley Distillery’s former Managing Director founded The Teeling Whiskey Company in 2012 with the aim of bringing back a strong independent voice to the Irish whiskey market.  The Teeling Whiskey Company will broaden consumer choice within the Irish whiskey category by creating unique handcrafted whiskeys based on a commitment to quality and innovation.

In the Teeling Whiskey Company’s search for new and interesting tastes a new category of whiskey was born – Hybrid Malt whiskey.  The offspring from marrying award winning aged Malt whiskies from around the world creates a fusion of styles and flavours which delivers a truly unique taste experience. Bottled at cask strength with no chill filtration or colouring added, Hybrid Malt Whiskey is for connoisseurs who can see beyond the norm.

Jack Teeling, Managing Director of the Teeling Whiskey Company, commented, “We set up the Teeling Whiskey Company to ensure that there was an independent alternative to the multinationals who are currently driving the category.  We will focus on innovation and providing choice and unique whiskey expressions for whiskey connoisseurs and enthusiasts alike. 

The Hybrid is a prime example of our approach to product and category innovation.  It is a fusion of styles and flavours which delivers a truly unique taste experience.  Over the coming months the Teeling Whiskey Company will release a range of other products that will further expand consumer choice and challenge existing perceptions of Irish whiskey.”  

Edition No.1 of the Hybrid Malt Whiskey consists of award winning Single Malt whiskey from Cooley Distillery in Ireland and 10 Year Old Single Malt whisky from Bruicladdich in Scotland which has been married together in oak barrels for 8 years. The Hybrid Malt Whiskey is bottled at cask strength at 44.1% Alc/Vol with no chill filtration or colouring added.  Edition No.1 will be limited to just 1,200 70cl bottles.

Anchored in History; Created for Today. Chivas Regal Launches a Global Travel Retail Exclusive – Scotch Whisky News

Anchored in History; Created for Today. Chivas Regal Launches a Global Travel Retail Exclusive

Chivas Regal will today launch The Chivas Brothers’ Blend, the new ultimate whisky to share, exclusively to the global travel retail channel. This perfect expression of the smooth Chivas style will be a permanent part of the Chivas portfolio and will be available only to shoppers in travel retail. This is the first product launch for the brand since Chivas Regal 25 Year Old was relaunched in 2007.

The inspiration for The Chivas Brothers’ Blend came from founding brothers, John and James Chivas. The brothers first worked together at the Chivas Brothers’ Emporium in King Street, Aberdeen which was established in the mid-1800s and was known for selling fine foods and whiskies. Today, the famous Chivas Brothers’ legacy lives on, selling 4.9 million* cases in over 150 markets around the world.

Paying a contemporary tribute to this rich history, the brothers and their legendary blending skills is The Chivas Brothers’ Blend – a thoroughly modern whisky that is ultra smooth, perfect for sharing. This unique 12 year old blend uses a carefully selected range of malt whiskies including Strathisla and Longmorn to recreate the extra smooth taste that made Chivas Regal’s whiskies famous.

The Chivas Brothers’ Blend has a rich amber colour which bursts with ripe soft fruit flavours including peach and pear, and accented with runny honey, marmalade and soft candy. The rich taste echoes the nose of fresh fruit flavours, giving way to a sweet, creamy texture.

The Chivas Brothers’ Blend bottle and carton design is both unique and striking in its bold use of purple. With the etched Chivas Regal family crest on the bottle, it marries both tradition and modernity to create a product that has a regal nobility and great stand-out. The entire concept of The Chivas Brothers’ Blend brings to life the current consumer trend of revivalism where iconic items are pulled from history and refreshed for today.

Following the global Travel Retail teaser campaign ‘A New Arrival from Chivas’ to fuel travellers’ excitement and curiosity, Chivas Regal will create a consumer journey in airports around the globe that from the point of arrival to the moment of departure, travellers can experience an eye-catching activation involving out-of-store theatre, digital interaction, innovative consumer engagement activities and more.

James Slack, Global Brand Director, Chivas Regal, says, ‘We are delighted to launch The Chivas Brothers’ Blend exclusively in Travel Retail and offer a new Chivas Regal product which focuses on our heritage of craftsmanship blended with a modern twist. The result is an ultra-smooth whisky for today’s travellers who are looking not only for brand innovation but also an experience. The Chivas Brothers’ Blend is the ultimate whisky to share.’

Notes

* Pernod Ricard March 2012 MAT

Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million* 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

The Chivas Brothers’ Blend tasting notes

Colour: rich amber
Nose: bursting with ripe soft fruit flavours, including peach and pear, and accented with runny honey, marmalade and soft candy
Taste: rich taste of fresh soft fruit flavours echoing the nose, giving way sweet, creamy texture
Finish: creamy, round and smooth

For further information visit: www.chivas.com


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