Press Releases

GLENFIDDICH CASK OF DREAMS HAS LANDED IN CANADA – Scotch Whisky News

GLENFIDDICH CASK OF DREAMS HAS LANDED IN CANADA

This holiday season, we are honoured to share with you news of a very special and limited gem from Glenfiddich that is now available in Canada – the Canadian Glenfiddich Cask of Dreams Limited Edition.

Canada is very fortunate to be one of only four countries in the world who will have the Glenfiddich Cask of Dreams available, and this very special bottling is here now, just in time for the Holidays!

This product has a unique Canadian connection, as this year Glenfiddich made History, launching the Canadian tour, rolling Whisky barrels from coast to coast. Through our travels with these barrels, thousands of Whisky enthusiasts from all over Canada were able to inscribe their hopes and dreams directly onto our touring Glenfiddich casks, beginning with the phrase “One day I will…”.

These barrels were then sent to Scotland, where our Malt Master, Brian Kinsman, married together Glenfiddich whiskies taken from a hand–picked selection of American oak casks, no younger than 14 Years Old, and this whisky was then decanted into the Cask of Dreams whisky barrels and left to finish for 3 months.

The one–time–only, Glenfiddich Single Malt Cask of Dreams Limited Edition is now available for a very limited time in select Provinces and stores. Be sure to check your local liquor store to get your Glenfiddich Cask of Dreams bottles before they sell out. Provinces where the Glenfiddich Cask of Dreams is now available:
• Alberta
• British Columbia
• Manitoba
• New Brunswick
• Newfoundland
• Nova Scotia
• Ontario
• Saskatchewan

´Tis a perfect gift this Holiday Season for you or someone very special!

Cheers to dreams coming true!

Slainte,
Glenfiddich Canada

Bowmore® Islay Single Malt Scotch Whisky Announces The No. 1 Bottle of BOWMORE 1957 – 54 YEARS OLD Has Sold For £100,000 – Scotch Whisky News

Bowmore® Islay Single Malt Scotch Whisky Announces The No. 1 Bottle

of BOWMORE 1957 – 54 YEARS OLD Has Sold For £100,000

Five Scottish Charities will each receive £11,000 for Christmas from this sale 

Islay, Scotland (December 19, 2012) – Bowmore®, the first Islay Single Malt whisky, is delighted to announce that the No. 1 bottle of its oldest ever expression, the exceptionally rare Bowmore 1957, 54 Years Old has been sold for £100,000 (approximately $160,000) at the Bowmore Distillery on Islay. This bottle is not only the oldest whisky the distillery has ever released, it is also the oldest Islay Single Malt ever released.  As promised by Morrison Bowmore Distillers, owners of Bowmore, all the net proceeds will be donated to five Scottish charities. The owner, a resident of the United States, would like to remain anonymous.

Distilled in 1957 and bottled in 2011, this 54-year-old marvel has been maturing in the finest oak in Bowmore’s legendary No. 1 Vaults, the oldest maturation warehouse in Scotland. Only 12 bottles exist in the world, two of which are kept in the Morrison Bowmore archives and nine now remain for sale at the Bowmore Distillery. 

Bottle No. 1’s profit will be donated to five Scottish charities that encompass a variety of worthy causes: Alzheimer Scotland (care for people with dementia, their caregivers and families); The Beatson Oncology Centre (care for cancer patients receiving treatment in the west of Scotland); Chas (children’s hospice services); Erskine (medical care for Armed Forces); and Marie Curie Cancer Care (cancer care and research).

Says Mike Keiller, Morrison Bowmore Distillers Chief Executive Officer, “We are delighted to have sold bottle No. 1 of our Bowmore 1957 just before Christmas allowing us to keep our promise to donate all the net proceeds to charity as our gift to those in need in Scotland.”

A collection of 1957 casks were bottled in 1995 but one in particular was held back because it was more exceptional than the rest.  Since 1995, the whisky in that cask has been examined every six months to check the quality, the taste, the developments and changes the spirit was taking on its aging voyage. In 2011 it was determined that the liquid had reached its potential and was bottled.

In addition to the stunning liquid inside, the new owner will also own the artwork that contains it. The bottles that hold Bowmore 1957 have been hand-blown and sculpted by two of the world’s foremost glass artists Brodie Nairn and Nichola Burns into the shape of waves reminiscent of those that constantly crash against the No. 1 Vaults’ sea-facing walls and the glass is inlaid with shimmering flecks of platinum. Adorning each bottle is a platinum neck collar, hand-engraved with the bottle number and spirit strength, and platinum stopper hand-crafted by Hamilton & Inches, Warrant Holder to the Queen. The bottle and accompanying glasses and water pitcher, also hand-blown by Nairn and Burns, are nestled in a presentation box created by acclaimed woodworker Peter Toaig, using hand-selected pieces of Scottish Oak. View artisans’ videos here: http://www.bowmore.com/news/something-magical/

Cask Maturation and Tasting Notes

This 54-year-old Bowmore 1957 (42.1% ABV) is a symphony of aromas and flavors never before experienced. After distillation in 1957, the new spirit was placed into a second fill sherry cask (where it spent 43 years) and then in 2000 was moved into a second fill bourbon cask. At first breath, an elixir of blueberries and wild figs with mellow almonds, tropical fruit and rich oaky overtones hits the nose. The palate reveals layer upon layer of sweet and refined ocean tastes with soft blueberries, cassis and figs, sea salt and fresh eucalyptus. Next, a wisp of teasing smoke and traces of dark chocolate fuse with notes of grapefruit and juicy oak, carried along by a warming marine breeze. This sensory journey ends with a long and whispering finish of cassis, bergamot and star anise.

THE BOWMORE DISTILLERY

Founded in 1779, Bowmore is the oldest Distillery on Islay. Islay malts are famous for their characteristic smokiness and Bowmore is no exception. Bowmore carefully smokes its malt and uses skills handed down from generation to generation to craft a perfectly balanced single malt. Bowmore’s adherence to traditional production methods helps to shape the character of its single malts – they are one of only a few distilleries anywhere which still produces its own floor malted barley, hand-turned by traditional wooden malt shovels. It draws water from the Laggan River, with its rich peaty overtones, and it’s the same Islay peat that fires the malt drying kiln.Bowmore Distillery’s close proximity to the sea is also vital in determining the final character of the spirit. The famous Bowmore No. 1 Vaults is where most of the whiskies spend their time resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the Vault’s sea-facing wall. They mature in oak casks, previously used for bourbon, sherry or claret, gradually developing rich and mellow flavors. It’s this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore single malt whiskies.

ABOUT BOWMORE (www.bowmore.com, Facebook www.facebook.com/bowmore; Twitter @Bowmore1779)

The award-winning Bowmore portfolio includes Bowmore Legend, 12 Year Old, 15 Year Old Darkest, 18 Year Old and 25 Year Old in addition to special limited-edition bottlings such as Bowmore Black, White, Gold and Bowmore 40 Year Old. Bowmore is available nationwide in the U.S. and in more than 45 countries worldwide.  The Bowmore portfolio is imported to the U.S. by Campari America.

Happy Holidays from Johnnie Walker – Scotch Whisky News

The Glenlivet to Host Whisky Festival Opening Dinner – Scotch Whisky News

The Glenlivet to Host Whisky Festival Opening Dinner

With nearly 200 years of whisky making history behind it, The Glenlivet is unquestionably one of the most iconic distilleries in Speyside. This famous distillery has very kindly agreed to host the ‘Touch of Tartan’ opening dinner on Thursday, 2 May 2012 for the Spirit of Speyside Whisky Festival. This prestigious event will mark the start of the 14th festival and welcome visitors from around the globe to Speyside.

“This is an opportunity to showcase everything that makes Speyside special and in the year of Natural Scotland the Glen of Livet will provide a glorious backdrop for such a special event”, commented a delighted James Campbell, Festival Chairman.

‘We are extremely grateful to The Glenlivet for their generosity and know that our guests to the Opening dinner will be treated to the very best that Speyside and The Glenlivet has to offer”.

Alan Winchester, Master Distiller of The Glenlivet said: “We look forward to welcoming festival goers from all over the world to The Glenlivet Distillery which has been at the heart of Speyside whisky making since 1824. The festival is an amazing annual pilgrimage to this famous Scotch whisky homeland and there is no place better to start the experience than at The Glenlivet.”

Now in its 14th year the festival has gone from strength to strength, last year hosting over 28,500 visits to more than 320 events over the five days. The 2012 festival generated over £1.3 million to the local economy.

The dates for the 2013 festival are 2 – 6th May inclusive. For more information visit www.spiritofspeyside.com’

Notes

About The Glenlivet
The Glenlivet is the No 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet. The Glenlivet is owned by Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, and the global leader in luxury Scotch whisky and premium gin.

About The Spirit of Speyside Festival
Spirit of Speyside Whisky Festival runs from Thursday, 2 May – Monday, 6 May 2013. Check out www.spiritofspeyside.com’ target=’_blank’>www.spiritofspeyside.com for up-to-date news and follow the Festival at www.facebook.com/WhiskyFestival  or www.twitter.com/spirit_speyside

The Spirit of Speyside Whisky Festival is committed to promoting responsible drinking. Visitors needing to travel to and from festival events can take advantage of a range of transport options including a taxi voucher scheme (sponsored by Diageo) providing festival goers with a 25% reduction on fares with participating operators, various pre-bookable dedicated bus shuttles and even a “Dram Line” off-road Argocat taxi for a day long distillery tour or Saturday night whisky-country-crawl.

The Festival also runs several competitions and awards including the prestigious Spirit of Speyside Whisky Awards as well as the Benromach Spirit of Speyside Whisky Photographic Competition

Spirit of Speyside Whisky Festival has received funding from EventScotland, Highlands and Islands Enterprise and is also financially supported by many other private and public partners

About EventScotland
EventScotland is the national events agency. EventScotland is working to make Scotland one of the world’s leading event destinations. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org.

About the Year of Natural Scotland 2013
Year of Natural Scotland 2013, the third of four focus years, is a chance to highlight Scotland’s great natural assets. It provides an opportunity to celebrate our reputation as a land of outstanding beauty, and encourage responsible tourism in Scotland. The aim of Year of Natural Scotland 2013 is to promote Scotland’s stunning natural beauty and biodiversity, and promote ways in which visitors can enjoy our beautiful landscapes, wildlife and heritage responsibly. More information about the programme can be found at: www.visitscotland.org.uk The Year of Natural Scotland is a Scottish Government initiative led in partnership by EventScotland, VisitScotland, Creative Scotland and VOCAL.

For more information please contact:
Mary Hemsworth
Festival Manager
07789 671635 or 07795632733

Thirsty For Some “Whisdom?” Canadian Club® Whisky’s Got Some For You… If You’re Ready To “Join The Club” – Canadian Whisky News

Thirsty For Some “Whisdom?” Canadian Club® Whisky’s Got Some For You… If You’re Ready To “Join The Club”

Beam Inc. [NYSE:BEAM], a global leader in premium spirits, and Canadian Club® Whisky, one of the world’s leading Canadian whiskies, today announced a new marketing campaign to celebrate guys on their ongoing quest for wisdom.

The new “Join the Club” digital campaign, which recently launched in the US, features video segments available on Facebook and in digital media that star the “Canadian Club Chairman” and offer Whisky Whisdoms™ to help guys to ease their way into the whisky world.

“For more than 150 years, Canadian Club Whisky has accumulated limitless and timeless wisdom,” said Bob Gorman, Director of World Whisky, Beam Inc. “Canadian Club is a smooth, approachable and easy-drinking whisky that has amassed decade’s worth of time-tested experience. There’s no better source for guys looking to step up in their pursuit of ‘whisdom.’”

Through the new marketing campaign, the brand’s newest voice, the “Canadian Club Chairman,” imparts a barrel-house full of Whisky Whisdoms™ that act as blunt, unapologetic and undeniable truths, such as:

Never send beer to do a whisky’s job
Everything in moderation. Except bacon
Drafts are best suited for fantasy football. Order a Canadian Club Whisky

Facebook fans are encouraged to submit their own Whisky Whisdoms™ by joining The CC Club™ at www.facebook.com/canadianclub and gaining exclusive content, local event invites and, of course, wisdom.

Canadian Club is the world’s #1 standard Canadian whisky. For more than 150 years, the brand has been using its unique pre-barrel blending system to create a smooth, mellow whisky. For more information, visit www.canadianclub.com or www.facebook.com/canadianclub.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Beam Launches the Ultimate RTD to Share this Summer – RTD Whisky News

Beam Launches the Ultimate RTD to Share this Summer

Beam Global Australia Pty Ltd (Beam) has introduced an innovative new format to the RTD category in Australia. With a unique design that stands out from the crowd, the Jim Beam and Canadian Club 5L Party Kegs are ideal for sharing, and the ultimate choice for summer socialising.

A new way to enjoy Australia’s leading and fastest growing spirits brands, the larger than life Jim Beam & Cola and Canadian Club & Dry 5L Party Kegs are the perfect addition to any BBQ, party or social gathering. In-store just in time for the end of the football season and the beginning of summer, the kegs are ideal for consumers who love to entertain their mates.

“The 5L Party Kegs are an exciting new way for people to enjoy their favourite pre-mixed spirit with a bunch of mates, while the innovative pressurised format ensures the mix stays fresh and bubbly for up to 30 days in the fridge,” commented Ray Noble, Brand Director – Bourbon, Beam Global Australia. “A great, fun alternative to a case of premium beer, the kegs are sure to be the ultimate conversation starter at any social occasion.”

Packaged in a drip-free format, the kegs are resealable and maintain a constant tap pressure, ensuring enjoyment down to the last glass. At only 25cm tall, the 5L Party Kegs will easily fit into a fridge, promoting their purchase for social occasions in the high trading summer period.

For maximum enjoyment, Beam recommends chilling each keg for at least 10 hours. The kegs are designed to be easy to use – simply turn the nob on the top of the keg to the left to release the pressure, then pull the gray tag out and turn completely to the left to create perfect pressure and a smooth pour.

The Jim Beam and Canadian Club 5L Party Kegs will be available from September 1 at all good local liquor retail outlets for RRP $54.99 each with full point of sale and product support.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com

Air passengers swarm to Jim Beam Honey hive “It was worth every sting” – Sweet American Whiskey News

Air passengers swarm to Jim Beam Honey hive “It was worth every sting”

To support the introduction of the latest addition to the Jim Beam family, Jim Beam® Honey, Maxxium Travel Retail is launching a campaign across three major European airports under the banner, “It was worth every sting.”

Part of a significant investment to further drive the world’s number one bourbon, the campaign for Jim Beam Honey, which launched into European travel retail only last month in Eurotrade and Heinemann stores, runs in Germany from November and spans activity both in and out of store.

The flagship activity at Munich Airport Terminal 2 centres around an attention-grabbing beehive installation with a 3D sensory experience, alongside a dedicated tasting bar hosted by Jim Beam Honey beekeepers. Passengers are invited to be bold and immerse their heads in a realistic-looking beehive with a traditional design that reflects the heritage and traditions of the Jim Beam brand. Using 3D animation and special effects to create a compelling, life-like image, their face will then appear to be covered with bees visible in an inspection window and shown via state-of-the-art technology on 3D screens for fellow travellers to see. Passengers who test the beehive will be photographed with a specially developed app and the pictures uploaded onto a microsite and the German Jim Beam Facebook page for visitor download.

The swarming bees and buzzing sounds on the approach to the stand intrigue passengers and draw them to the beehive where they are encouraged to participate in the illusionary experience. The other members of the Jim Beam family also feature on the stand, including Jim Beam Black®, Jim Beam® White, Red Stag by Jim Beam® and Devil’s Cut®. On 26 November the entire experience will be hosted by Jim Beam 7th Generation and Master Distiller Fred Noe who will educate consumers about the range, in particular the latest innovation, Jim Beam Honey. The 10” TV ad which launched in the German domestic market in October will be shown at the bar and also 200 times each day at the landmark 41m² MetaTwistTower ad screen at the airport entrance.

In-store tastings and displays of Jim Beam Honey will create visibility and awareness. Customers receive honeycomb-style sunglasses with every purchase and leaflets highlighting signature serves will be distributed to shoppers.

Beyond Munich, there will be increased in-store visibility and tastings at Heinemann stores across Hamburg and Frankfurt airports, driving awareness of Jim Beam Honey and reinforcing Jim Beam’s market leading position throughout Germany.

Maxxium Travel Retail marketing manager, Mariska van Beukering says: “Jim Beam Honey is making bourbon even more accessible for consumers and is set to be a significant sales driver in the Jim Beam portfolio. Germany is Jim Beam’s third largest Bourbon market in the world. This truly immersive and fun campaign will create a genuine buzz and enhance visibility of the brand. Bringing the product to life via a unique 3D sensory experience provides the perfect platform to drive consumer interaction with the brand and will particularly appeal to the brand’s target consumer.”

Made with 4yr old Jim Beam bourbon whiskey slowly infused with natural honey to produce a sophisticated, deep and rich flavour with a sweet honey finish, it stays true to the craftsmanship of Jim Beam Bourbon. Jim Beam Honey is a versatile drink with a smooth, sweeter flavour profile, designed to raise the appeal and accessibility of bourbon to consumers both in and outside the category. Jim Beam Honey is 35% ABV and available in 1L bottles at an RRP of €17,99.

About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, , Larios Gin, Whisky DYC. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,300 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Maxxium Travel Retail (MTR) is the joint venture between two of the most highly regarded names in the industry – Beam Inc and The Edrington Group. It manages premium brands from both companies’ portfolios, plus a number of third party brands. MTR is responsible for the marketing and distribution of the shareholders´ brands in most of European travel retail. The portfolio places it as one of the three leading spirits distributors in Duty Free and Travel Retail in Europe.

Beam Enhances its Irish Whiskey Business With the Acquisition of 2 Gingers® – Irish Whiskey News

Beam Enhances its Irish Whiskey Business With the Acquisition of 2 Gingers®

Beam Inc. (NYSE: BEAM), a leading global premium spirits company, today announced that the 2 GINGERS® brand will be joining its Irish Whiskey portfolio, and Kieran Folliard, the brand’s founder and Irish American business entrepreneur, will become Beam’s Chief Irish Whiskey Ambassador in the U.S.

“Earlier this year, we entered the fast growing Irish Whiskey category with the acquisition of our flagship Kilbeggan brand,” said Chris Bauder, General Manager Whiskey for Beam Inc. “And now we’re taking another step forward to expand our Irish Whiskey business in the U.S. with the addition of Kieran Folliard and 2 GINGERS to our Beam Irish Whiskey family. We couldn’t be more pleased to have Kieran and his fast growing 2 GINGERS brand on board.”

“2 GINGERS’ history combined with Beam’s resources as the second largest spirits company in the U.S. can create brand recognition that would take a small company like ours decades longer to achieve on its own,” said Kieran Folliard. “I am excited to partner with Beam to grow 2 GINGERS and the entire Beam Irish Whiskey portfolio across the U.S.”

Kieran Folliard is a 25-year resident of Minnesota, where he grew his former Irish pub business into one of the largest Irish Whiskey accounts in the world. Six months after selling his on-premise establishments in 2011, Folliard introduced 2 GINGERS, a premium twice-distilled Irish Whiskey made by Beam’s Kilbeggan Distilling Company, into the market in January 2012. In less than one year, the brand has already become the fastest growing Irish Whiskey in Minnesota.

In his new role as Chief Operating Officer of 2 GINGERS and Chief Ambassador of Kilbeggan Distilling Company, Kieran Folliard will travel throughout the country to market, promote and drive growth for Beam’s entire Irish Whiskey portfolio, including 2 GINGERS. In addition, Folliard will be taking an active role in the development of the experience between the American customer base and the Kilbeggan Distillery and Visitor Center in County Westmeath, Ireland.

2 GINGERS is named for Kieran’s red-haired mother and aunt. The brand also inspired Kieran’s two trademarked signature cocktails: “Big GINGER®” and “Skinny GINGER®.” For more information on 2 GINGERS, visit www.2GINGERSwhiskey.com.

The size of the transaction is not material to Beam’s free cash flows and the acquisition is not expected to have a material impact on the company’s 2012 or 2013 financial results. Financial terms were not disclosed.

2 GINGERS joins Beam’s full range of Irish Whiskey brands, including Kilbeggan, from its namesake distillery originating in 1757; Tyrconnell, single malt Irish whiskey; Greenore, single grain Irish Whiskey; and Connemara, the only peated single malt Irish whiskey.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whiskey, Courvoisier Cognac, Teacher’s Scotch Whiskey, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whiskey, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whiskey DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,300 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Kilkerran: A Change of Direction – Scotch Whisky News

Kilkerran: a change of direction

Springbank Distillers, the sales and marketing arm of Campbeltown-based J&A Mitchell & Co Ltd, has announced a major change of strategy for the Kilkerran Single Malt, distilled at Mitchell’s Glengyle Distillery.

Officially opened on March 25th 2004, Mitchell’s Glengyle is the sister distillery to the world-famous Springbank and, at the time of opening, it was the first new distillery to have been built in the historic whisky region of Campbeltown in over 100 years.

The distillery, a modern, purpose-built facility, was built within the walls of the original Glengyle Distillery, which operated from 1872 until 1925.

Since the first release of Kilkerran Work In Progress back in 2009, as a five year old, the whisky has been part of Springbank Distillers’ portfolio but from January 2013 this will no longer be the case.

Ranald Watson, Sales Manager at Springbank Distillers, said: “In order to gain more focus and allow for a greater development of the brand we have formed a new company to take Kilkerran forward. The new company, Mitchell’s Glengyle Ltd, will assume responsibility for all matters relating to the selling and marketing of Kilkerran from January 7th onwards. We are excited to be making this change, which marks a real change in pace when it comes to Kilkerran, and we anticipate that it will lead to increased awareness of Mitchell’s Glengyle Distillery and its whisky. Kilkerran will be nine years old in 2013 and it is time for it to step out of the shadow of Springbank and make a name for itself in its own right.”

Jenny Karlsson, who previously worked for Springbank Distillers until summer 2012, will join Mitchell’s Glengyle Ltd to take over the role of Sales Manager and will be charged increasing the brand’s presence year on year as the whisky approaches its 12th birthday in 2016. She will be responsible for the day to day sales and marketing of the brand and the future development of the Kilkerran range.

Ranald Watson added: “2016 has always been the target for the full launch of Kilkerran and as we approach that milestone it is imperative that we begin to build momentum and spread the word further about the whisky. We have taken a deliberately low-key approach with Kilkerran since the first release in 2009 and now is the time to expand on that. The fourth release of Kilkerran Work In Progress, the 8yo, recently won the Malt Maniacs’ Award for Best Natural Cask matured whisky in the daily drams category and so it is a good time to be sharing the story of Kilkerran with more and more people.”

BENRIACH AND GLENDRONACH WIN TWO AWARDS AND EIGHT MEDALS IN 2012 “MALT MANIACS” COMPETITION – Scotch Whisky News

BENRIACH AND GLENDRONACH WIN TWO AWARDS AND EIGHT MEDALS IN 2012 “MALT MANIACS” COMPETITION

THE BenRiach Distillery Company, which produces the award-winning BenRiach and GlenDronach single malts, has won two main awards and eight medals in the 2012 “Malt Maniacs” Awards.

The ten accolades are:

Supreme Winner – Ultra Premium Category: GlenDronach 40YO 1972 (2012) cask #713, 50.2%, Oloroso sherry butt, 476 bottles

Best Peated Whisky – Ultra Premium Category: BenRiach 27YO 1984 (2012) cask #4050, 52.2%, Hogshead, Tawny Port finish, 283 bottles

Gold Medals:

GlenDronach 40YO 1972 cask #713

GlenDronach 40YO 1971 cask #1248

GlenDronach 41YO 1971 cask #1247

BenRiach 27YO 1984 cask #4050

Silver Medals:

GlenDronach 18YO Allardice

Bronze Medals:

GlenDronach 8YO Octarine

BenRiach Septendecim 17YO

BenRiach 16YO

An international collective of thirty-two malt whisky enthusiasts, the Malt Maniacs have been enjoying and discussing the pleasures of single malt whisky with whisky lovers worldwide since 1997.

Their awards, sometimes called “The Formula One Grand Prix of Whisky”, have taken place every year since 2003 and, they claim, have become “one of the most important, influential and independent whisky competitions in the annual whisky calendar”.

Sales Director Alistair Walker said: “Winning these Malt Maniacs awards rounds off a great year for the company and they’re especially important to us because they’re given by passionate and independent-minded whisky enthusiasts who really know their malts. The awards also reflect the skill our people bring to the art of whisky creation and are testament to the huge amount of time and energy we dedicate to our wood management programme.

“I’m especially pleased that a 1972 GlenDronach bottling has won the top award for the third year running. Last year, 713’s sister cask 712 won best overall whisky and in 2010 cask 700, a Taiwan exclusive, was the overall winner. There’s no doubt that the early 1970s was a golden age for GlenDronach when it produced some expressions that are absolutely phenomenal.

“And the 1984 BenRiach is a wonderful bottling too. Loaded with peat, with powerful citrus, chocolate and coffee notes, this tawny port finish is spicy and smoky, leading some people to believe it came from a Hebridean island instead of outside Elgin! Only 283 bottles came from this fantastic cask, so thanks to this latest award it’s bound to become a real collector’s item.”


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