Ballantine’s announces launch of new spirit drink

Ballantine’s, the world’s No. 2 Scotch whisky, has today announced the launch of Ballantine’s Brasil; a brand new spirit drink made with Scotch whisky selectively cask steeped with Brazilian lime peel.

The new spirit drink is the latest addition to the Ballantine’s portfolio, and represents an innovative fusion of the traditions of Scotland with the passion of Brazil. Featuring a delicate combination of stimulating citrus complemented perfectly with a smooth touch of vanilla, the taste is both smooth and consistent, with the sweet and creamy flavours of Scotch perfectly balancing the refreshing lime. Ballantine’s has developed a delicious signature serve for Ballantine’s Brasil, the ‘Highland Samba’, which mixes Ballantine’s Brasil and lemonade, served over ice and topped with two freshly cut slices of lime.

Four more enticing serves have also been created; the ‘Glen Rio’, which fuses Ballantine’s Brasil with a generous helping of apple juice, the ‘Flower O’Brasil’, which mixes the spirit drink with freshly squeezed lime and elderflower, the ‘Caledinho’, which combines Ballantine’s Brasil with freshly squeezed lime mixed with crushed sugar, and the ‘Glen Coco’, which builds on the Caledinho by adding a touch of coconut.

Peter Moore, Global Brand Director for Ballantine’s, said: “There is a huge opportunity for spirit drinks that are made with whisky, as it’s an exceptionally dynamic new category that is already demonstrating a strong rate of growth. Ballantine’s Brasil is a venture into new territory for us, but we’re excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink. We hope that Ballantine’s Brasil will excite a new generation of consumers with the combination of Scottish authenticity and Brazilian passion!”

Ballantine’s Brasil will be rolling out in key markets around the world throughout 2014, including Brazil and France, with an RRP of approximately €14.00 (currency dependent). More information can be found at www.mixitwithbrasil.com, where customers can also view a series of tutorials on how they can ‘Mix it with Brasil’ to create their own favourite Ballantine’s Brasil cocktails. –

Notes

 Tasting Notes

Nose – A balance of rich vanilla and sweet, authentic Brazilian lime; a complex fusion of Scotch whisky, lime and natural vanilla. Taste – Soft and sweet, with a perfect balance of refreshing lime and smooth vanilla. Complementing this perfectly are the delicate sweet and creamy signature flavours of Scotch. Finish – Refreshing lime tang with a soft dry finish.

About Ballantine’s

Ballantine’s is the No. 1 Scotch whisky in Europe and the world’s No. 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

Whisky Live Worldwide Forthcoming Shows in 2014

The 2014 calendar for Whisky Live is filling up fast. With a number of new shows added to the already fantastic line up, 2014 promises to be a great year! If you are interested in exhibiting at any of the shows listed below please visit www.whiskylive.com or email the contact listed below for further details.

Whisky Live
Israel
March Wednesday 5th – Thursday 6th Tomer Goren tomer.goren@gmail.com

Whisky Live
Perth
March Friday 14th – Saturday 15th Ken Bromfield ken@whiskylive.com.au

Whisky Live
Moscow
March Saturday 15th Dmitry Biryukov d@pmam.ru

Whisky Live
London
March Friday 21st – Saturday 22nd Ben Williamson ben@whiskylive.com

Whisky Live
New York
April Wednesday 9th Dave Sweet davesweet@whiskylive.com

Whisky Live
Adelaide
April Friday 11th – Saturday 12th Ken Bromfield ken@whiskylive.com.au

Whisky Live
Canberra
May Friday 30th – Saturday 31st Ken Bromfield ken@whiskylive.com.au

Whisky Live
Sydney West
June Friday 13th – Saturday 14th Ken Bromfield ken@whiskylive.com.au

Whisky Live
Sydney East
June Friday 20th – Saturday 21st Ken Bromfield ken@whiskylive.com.au

Whisky Live at
the Games, Chicago
June Saturday 14th Dave Sweet davesweet@whiskylive.com

Whisky Live
Melbourne
July Friday 18th – Saturday 19th Ken Bromfield ken@whiskylive.com.au

Whisky Live
Brisbane
August Saturday 30th – Sunday 31st Ken Bromfield ken@whiskylive.com.au

Whisky Live at the
Games, San Francisco
August Friday 30th – Saturday 31st Dave Sweet davesweet@whiskylive.com

Whisky Live
Paris
August Saturday 27th – Monday 29th Marion Sicre
m.sicre@whiskylive.fr

Whisky Live
Tokyo
September Saturday 20th – Sunday 21st David Croll
dcroll@whiskylive.com

Whisky Live
Toronto
October Saturday 18th Dave Sweet davesweet@whiskylive.com

Whisky Live
Los Angeles November Friday 7th Dave Sweet
davesweet@whiskylive.com

Whisky Live
The Hague

November
Friday 14th – Sunday 16th
Wouter Wapenaar
wouter@whiskyfestival.nl

If you are interested in more than one show, please contact:
Ben Williamson ben@whiskylive.com

More Young Drinkers Opt For Whisky

6 February 2014

For generations whisky has been associated with older drinkers but times are changing.

A new survey to mark 100 days to World Whisky Day shows more young people than ever before are choosing to drink whisky but not in traditional ways. Over 60% of young people aged 18 to 24 declared they were whisky drinkers but a quarter of them said it had to be with Coke or other mixers.

World Whisky Day Founder Blair Bowman, 23 said that proved Scotch offers something for everyone.

“Whisky is increasingly a worldwide drink. In the Far East and South America it’s incredibly popular amongst all ages and now it seems we’re seeing a new generation at home discovering its charms and versatility”, said Blair.

“This year’s World Whisky Day on May 17^th will be bigger and better than ever before.  With the Commonwealth Games, Homecoming and the Ryder Cup the focus is really on Scotland in 2014 so we’re expecting to see events in every continent and some special celebrations here”.

Blair founded World Whisky Day in 2011 while studying at Aberdeen University. Following graduation, this is his first year running World Whisky Day full time. The initiative has the backing of Scottish Government and key players in the whisky industry.

Blair continued: “It’s great to see young people enjoying whisky, regardless of whether it’s neat, with a mixer or in a cocktail.“

World Whisky Day aims to raise the profile of whisky worldwide and to stimulate interest in whisky throughout the world.

Notes to Editors

• The inaugural World Whisky Day was held in 2012 and saw over 20,000 people attend over 150 events all over the world. Scotch whisky exports hit a record £4.3 billion in 2012, an increase of 87% in the last 10 years.

• World Whisky Day will now officially take place on the third Saturday in May each year.

• The OnePoll survey questioned more than 1,000 UK residents.

• World Whisky Day was founded by Blair Bowman in 2011 as an international celebration of Scotland’s national drink. Last year more than 150 events took place worldwide with whisky parties on every continent, except Antarctica.

• World Whisky Day is supported by VisitScotland, the Scotch Whisky Experience, Scotland Food and Drink and the Scottish Government.

• World Whisky Day strongly encourages responsible drinking.

 http://www.worldwhiskyday.com/

Only 100 Days to Go
Let the countdown begin

World Whisky Day – Saturday 17th May 2014

January is now a distant memory as we welcome the arrival of February and the beginning of our 100 day countdown to World Whisky Day on 17 May 2014. To celebrate, we have conducted a survey around whisky drinking habits in the UK with some interesting results. Details of the survey will be published soon.

2014 is going to the biggest yet for World Whisky Day with the arrival of our new website (coming soon), Homecoming Scotland 2014, the Commonwealth Games, the Ryder Cup and Whisky Month in May. There are already 100s of events that will be taking place around the globe and we hope to top last year’s success in having an event on every continent, including Antarctica.

We have lots more exciting plans in the run up to World Whisky Day so watch this space.

Get in the spirit, mark the date in your diary and lets raise a dram to World Whisky Day 2014.

We’ll let you know when the new website launches and you’ll be able to register your event at http://www.worldwhiskyday.com

In the meantime if you want to discuss your plans or find out more about getting involved then please email info@worldwhiskyday.com or call +44 (0)131 208 2582.

Kind regards,
Blair Bowman

Founder
World Whisky Day
www.worldwhiskyday.com

Follow us on Facebook and Twitter for the latest news and very exciting competitions.

It is with great pride that Diageo officially unveils the Orphan Barrel Whiskey Distilling Company – a new project determined to locate lost and forgotten barrels of whiskey from around the world and share them with discerning adult fans. 

The first two variants to be released from the company will include the 20-year-old Barterhouse Whiskey and the 26-year-aged Old Blowhard Whiskey. Barterhouse Whiskey(SRP: $75) stocks were discovered in old warehouses at the famed Stitzel-Weller facility in Louisville, Ky. Rumor has it warehouse workers have already begun lining up for the first taste of this beautiful whiskey with a soft nose reminiscent of warm spice, biscuit and buttercream.  The whiskey’s mellow taste includes notes of roasted grain, charred oak and a brown sugar finish.  

Old Blowhard Whiskey (SRP: $150) was also found at Stitzel-Weller.  At 26-years-old, the whiskey contains exuberant, rich flavors with undertones of smoke and honey followed by a gentle finish – dry and spicy with a hint of orange peel.  Old Blowhard Whiskey is meant to be sipped slowly and best enjoyed among gregarious friends and unyielding debates. 

Both whiskies are hand-bottled with love in Tullahoma, Tenn., and are expected to begin appearing on select shelved throughout the U.S. in March 2014 under strict allocation due to limited supply.

FREYA – ‘THE FAIR ONE’ – TAKES CENTRE STAGE

The third whisky in the acclaimed Valhalla Collection 

After the lightning strike of the mighty Thor and the smoky complexity of the trickster Loki, Highland Park has turned its attention to the mesmerising Norse Goddess of Love, Freya for the third release in the acclaimed Valhalla Collection. 

Famed for her great beauty and often known as The Fair One, Freya is the patron and protector of the human race, and to whom souls travel to be renewed.  On one hand she is a beautiful and sensitive adviser but on the other a hot blooded and glorious Warrior that no one can resist.  

Her story is full of colour and legends.  Spring flowers fall from her hair and she sheds tears of gold and amber.  It is believed the reflection from her magical cloak of feathers in the night sky creates the aurora borealis (Northern Lights). 

Highland Park has continued The Valhalla Collection tradition of reflecting the character and qualities of the Norse Gods in the whisky itself, this time taking Freya’s intriguing allure and feisty personality as their inspiration to create an entrancing single malt – full, rich and complex with a lingering beguiling finish. 

The shimmering gold 15 year old vibrant whisky offers a white chocolatey aroma with a fresh tropical fruitiness emerging from the trademark gentle, sweet smokiness Highland Park is known and loved for. 

Freya represents the continuation of Highland Park’s Valhalla Collection; a range of four unique whiskies taking inspiration from the legendary Nordic gods of old.  Bottled at 51.2% ABV this limited edition whisky comes housed in the same unique and award winning wooden frame of Thor and Loki, echoing the fearsome contours of a traditional Viking long ship. 

Gerry Tosh, Global Marketing Manager said: 

“Freya is the only female to feature in The Valhalla Collection and being a serene, spiritual and giving goddess, she brings a fresh allure and depth to the lineup.  Her beauty and majesty are said to make her utterly captivating and I think people might feel the same about this smooth and classy single malt.  It is unmistakably Highland Park, but offers a rich, full burst of flavour that reflects this Warrior God’s mesmeric aura and feisty dominant side.”  

Freya will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk from 7^th February at a RRP of £140. 

Tasting Notes:

Highland Park Freya – 15 years old – 51.2% abv

Colour:  The Fair One, golden

Aroma:  Almond and Madagascan vanilla shimmer in the distance like the Aurora Borealis. White chocolate followed by candied cherries makes way for a vibrant wave of mango and melon, riding upon a cloud of cream soda.

Taste:  The heart of this whisky shines like a jewel, surrounded by fragrant peat. Orange peel, butterscotch and rose petals provide the sweetness along with orange blossom and ginger.  Lively popping candy, lemongrass and tropical fruits are lightly shrouded in peat smoke.

Finish:  Complex and beautiful, yet balanced and considered like Freya herself, the finish gives lingering spice and soft peat smoke intertwined with soft orchard fruits, toasted coconut and a light char, providing a rounded depth and allowing this whisky to soar.   

Notes:  

About Highland Park

Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts.  Highland Park has won a string of prestigious awards across its portfolio, Highland Park 18 year old was named Best Spirit in the World by American drinks expert Paul Pacult in Top 115 Spirits, Spirit Journal in 2009 and 2005. 

2013 has seen Highland Park 25 year old awarded the first ever 100-point score, along with the Chairman’s Trophy for Best of Category, at the Ultimate Spirits Challenge. It too has also recently been named ‘Best Spirit in the World’. 

Five keystones contribute to making Highland Park:

• Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park
• Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park Single Malt Scotch Whisky
• Cool maturation enhances the smooth character of Highland Park Single Malt Scotch Whisky
• Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park
• Cask harmonization ensures consistency and balance in Highland Park 

http://www.highlandpark.co.uk/  

Jim Beam® Partners with Mila Kunis for its First-Ever Global Marketing Campaign, Make History™

Deerfield, Ill. – January 29, 2014 – Jim Beam®, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which traces its history to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the U.S., Australia and Germany.   

“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. [NYSE:BEAM]. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”

The Make History™ campaign will premiere three new television commercials featuring Kunis in the U.S. in mid-February and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website, www.jimbeam.com, Facebook (www.facebook.com/JimBeamUS) and Twitter (http://twitter.com/jimbeamofficial).

“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and craftsmanship of “America’s Native Spirit.”

Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg). In the U.S., the ads will appear across multiple media properties, including Turner Sports/BleacherReport, NBA telecasts, FXX, Spike, History Channel, AMC, Food Network and ESPN networks, as well as in media properties across the globe. 

The U.S. campaign will feature Jim Beam’s full portfolio of brands, including Jim Beam^® White, Jim Beam Black^®, Devil’s Cut^®, Jim Beam^® Honey, Jim Beam^® Maple, Jacob’s Ghost^® Aged White Whiskey, Jim Beam^® Signature Craft and Red Stag by Jim Beam^®. To view a video of Kunis’ visit to the Jim Beam Distillery, visit: http://youtu.be/MC_35SsHANM. And for more information on the world’s #1 bourbon, please visit www.jimbeam.com, www.facebook.com/JimBeamUS or http://twitter.com/jimbeamofficial.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com

BALLANTINE’S UNVEILS DIGITAL REVOLUTION WITH TSHIRTOS 2.0 

tshirtOS 2.0 revealed to global audience at Pernod Ricard Innovation Day  

A video* of tshirtOS 2.0 in operation can be viewed here 

Ballantine’s, the world’s No. 2 Scotch whisky, today unveiled tshirtOS 2.0 – the world’s first scrunchable and washable digital t-shirt which allows wearers to display text of their choice and animation in real time – to the world’s media at the second edition of Pernod Ricard’s “Innovation Day” event in Paris, France. 

Representing one of the most advanced pieces of apparel-focused wearable technology available today, tshirtOS 2.0 is an illuminated blank canvas – an innovative approach to using technology for the purpose of self-expression and to show the world the ‘True You’, abiding by the Ballantine’s mantra of ‘Stay True’. It has been designed to allow individuals to create their own designs and express their true thoughts without relying on the statements of others, displaying their creations via the shirt’s in-built LED technology. 

tshirtOS 2.0 is a revolution in design on the prototype innovated by Ballantine’s and Cute Circuit in 2012.  Created with the latest in micro-technology by leading wearable technology experts SWITCH – a San Francisco based fashion technology company, tshirtOS 2.0 is lightweight and made with fine cotton modal for a soft touch.  It is also hand-washable and can be scrunched, folded and even withstand spillages without affecting its use – making it usable in real life scenarios. 

A mobile application which functions as a bridge between the t-shirt and the internet controls the in-built operating system (OS), allowing the user to send and receive data and to control content displayed on the t-shirt. An initial run of 20 units has been manufactured and will be showcased in key Ballantine’s markets around the world in the coming months. 

Peter Moore, Global Brand Director for Ballantine’s, commented: “tshirtOS 2.0 represents a truly innovative way for consumers to express themselves and answer Ballantine’s invitation to ‘Stay True’, by literally creating and then wearing an expression of themselves on their chest. Wearable technology is going to be one of the key trends of 2014, and we can’t wait to give Ballantine’s fans around the world the chance to see and experience tshirtOS 2.0 for themselves.” 

Alison Lewis, Founder of SWITCH and co-creator of tshirtOS 2.0, added: “tshirtOS 2.0 is a whole new way for people to create, share and express themselves through fashion. It’s soft, feels great on and is completely undetectable as technology. We are very pleased to be working with Ballantine’s on such a magical and inspirational product.” 

More details on tshirtOS 2.0 will be released in the coming months via tshirtOS.com and at @tshirtOS.

Notes: 

* Video shown is of a tshirtOS 2.0 test unit 

About Ballantine’s

Ballantine’s is the No. 1 Scotch whisky in Europe and the world’s No. 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

www.ballantines.com 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com 

About SWITCH

SWITCH is a fashion technology company who builds elegant, connected clothing and accessories. Founded by Alison Lewis in 2012, SWITCH is built upon the principles that fashion is the function and craftsmanship with quality materials amplifies and improves our human experiences.

www.switchembassy.com

Midlands Whisky Festival – Spring 2014 

Date:  Saturday, 29^th March 2014 

Venue: Stourbridge Town Hall, DY8 1YE 

• Nickolls and Perks (Short-listed for Spirits Retailer of the Year Award 2014) will be hosting this increasingly popular event for the fifth time, attracting visitors from all over the UK.
• The largest whisky festival in England outside London
• Just 30 minutes from Birmingham by train
  Now with improved access and parking
  (new 500 place car park, adjacent to the Town Hall Just 100m from our shop)
• Over 200 different drams, over 300 visitors
• Unrivalled selection of rare “Dream Drams”
• Masterclasses conducted by industry experts
• Whiskies available to be purchased on the day at our on-site Festival shop or nearby retail premises
• Excellent spacious facilities – relaxed atmosphere 

Ticket info:

Standard Tickets at £40.00 include:

Entrance at the official opening hour (12.0 pm)
Access to the tasting Experience (over 200 whiskies)
A Free Glencairn Whisky Festival Glass
One Dream Dram Token – to exchange for one rare and exotic whisky
Discount Vouchers – redeemable at the Whisky festival shop on the day
Mini Masterclass – Registration on the day is necessary (limited numbers) 

Premium Tickets at £75.00 include:

Entry to the Festival 1 Hour 15 minutes before the official opening hour
Access to the tasting experience (over 200 whiskies)
VIP Masterclass Entry – A 1 hour Super premium Tasting (Masterclass Suite)
Mini Masterclasses – registration necessary on day (limited numbers) Stage area.
A free Glencairn Whisky Festival glass
Two Dream Dram Tokens to exchange for TWO rare and exotic whiskies♦
Discount Vouchers – redeemable at the whisky festival shop on the day
Access to Premium ticket holder space on stage 

Devotee Tickets at £120.00 include all the benefits of the Premium Ticket plus:

Sample bottles of the entire selection of dream drams
Complimentary hot food.

Contact Dave Gardener for further details

Email: david@nickollsandperks.co.uk

Web:  http://www.whiskyfest.co.uk/

Tel: +44(0)1384 394518

Teeling Whiskey announces plans for new Dublin whiskey distillery 

Reviving the Spirit of Dublin – €10m Investment to create over 30 new jobs in Dublin’s Liberties 

Wednesday, 29^th January – The Teeling Whiskey Company (TWC) has announced plans for a new whiskey distillery to be located in Dublin’s Newmarket Square in The Liberties, Dublin 8.  This will be the first new distillery in Dublin in over 125 years and brings the Teelings home to their ancestral roots.  The Teeling Whiskey Distillery will start production in the fourth quarter of 2014 with the visitor centre opening its doors in early 2015, investing €10million into The Liberties based location and creating at least 30 full time jobs. The distillery will also see 50 jobs created in the construction phase. 

The Teeling Whiskey brand is already on sale in Ireland and over 18 export markets.  The construction of the new distillery will guarantee future supply for the Teeling Whiskey brands and allow the creation of a range of innovative and authentic Irish whiskeys based on the traditional and unique Dublin style of distillation. The proposed new Pot Still distillery will have the capacity to produce 500,000 litres of whiskey on an annual basis and will consist of three traditional copper Pot Stills reviving the traditional style of the old Dublin distilleries. 

Jack Teeling, Founder and Managing Director of the Teeling Whiskey Company commented; 

“We are proud to be returning to our ancestral distilling roots which trace back to 1782 in The Liberties. This project will bring distilling back to an area of Dublin long associated with world class whiskey which at one stage had 37 different operational distilleries. Building a working distillery is just one part of our plan for the Newmarket site which will also involve the development of an integrated visitor experience to showcase the rich distilling history of Dublin and in particular The Liberties.  Dublin whiskey was at the forefront of the last golden age of Irish whiskey.  We aim to revive the Spirit of Dublin by putting Dublin and Teeling Whiskey firmly back on the map again. 

“It is unquestionable that there has been significant growth in the Irish whiskey market worldwide, particularly in the US, and we want to be the leaders in creating a bright new future for Irish and Dublin whiskey.  The new distillery will guarantee future supply and ensure we control the distilling process from grain to bottle, whilst also giving consumers the opportunity to further interact with the brand, as we revive the old tradition of whiskey distilling in The Liberties.” 

“We are really excited about opening the doors and are looking forward to welcoming Dubliners and tourists alike to learn about the history of Teeling Whiskey, the unique whiskey heritage of The Liberties and experience a full operational Irish whiskey distillery.”  

Plans for the Teeling Whiskey Distillery and visitors centre were welcomed by the Minister for Jobs, Enterprise and Innovation, Richard Bruton, TD. The centre expects to welcome 40,000-50,000 through the doors in year one, increasing to 100,000 thereafter. 

“The food and drinks sector is an area we have targeted for support as part of the Government’s Action Plan for Jobs and Irish whiskey in particular is an area where there is rapidly-growing international demand, providing huge potential for jobs growth in Ireland. Today’s announcement by Teelings that it will invest €10million in a new distillery in the Liberties with the creation of 30 new jobs and 50 temporary construction jobs is great news and a strong indication of what is possible in this area. This will bring a huge boost to the local community and I wish all involved every success”.