Two Hands-On Whiskey Classes 

REGISTER NOW… 

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— Hands-On Whiskey Distilling 

Learn the fundamentals of grain-to-bottle whiskey production and starting a distilled spirits plant. 

Location: New Holland Brewing & Distilling, Holland, MI 

Dates: June 8-13 2014 

More>> www.distilling.com/events/distilling-workshops

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— Practical Distillation + Distillery Start-Up 

A weeklong distillery immersion course includes practical demonstrations and lectures with one-on-one attention from instructors. 

Location: Breckenridge Distillery, Breckenridge, CO 

Dates: June 1-6 2014 

More>>www.breckenridgedistillery.com/hooch/classes 

Ian Macleod Distillers crowned five-times winner at The Asian Spirits Masters 

Ian Macleod Distillers is celebrating after an outstanding win at The Asian Spirits Masters in London as its three finest Single Malt brands swept the board with a total of five awards. 

The medals were awarded to: Scotland’s slowest distilled whisky, Glengoyne Highland Single Malt Scotch Whisky; the heavily-peated Smokehead Islay Single Malt Scotch Whisky and the recently re-launched and award-winning ‘can-dhu’, spirit Tamdhu Speyside Single Malt Scotch Whisky. 

Only nine medals were presented in the whisky category, making Ian Macleod Distillers the biggest winner.  The awards are: 

• Single Malt up to 12yo category – Gold medal Tamdhu 10yo Speyside Single Malt
• Single Malt up to 12yo category – Gold medal Smokehead Islay Single Malt
• Single Malt 12-18yo category – Gold medal Glengoyne 18yo Highland Single Malt
• Single Malt 18+yo category – Gold medal Glengoyne 25 yo Highland Single Malt
• Single Malt 18+yo category – Silver medal Glengoyne 21 yo Highland Single Malt 

The Asian Spirits Masters seek to find and reward the finest spirits brands in Asia on the world stage. Chaired by The Spirits Business and a panel of leading, independent spirits specialists, The Asian Spirits Masters is open to all brands available to buy in the Far East and was judged in a blind tasting from entries from across the world. Each spirit is judged on its own merit and is not chosen by comparison. 

Iain Weir, Marketing Director for Ian Macleod Distillers said: “We are exceedingly proud that, once again, our brands have been recognised in what is an extremely competitive market. 

“It is particularly exciting to see that Tamdhu has now won top awards in each of the three competitions entered since its re-launch last year. We are also delighted that the new Glengoyne 25yo has been awarded a gold medal in its first competition,” Iain continued. 

“Each one of these malts boasts its own unique qualities making them worthy winners of these prestigious awards.” 

Unlike most other single malt whiskies, Glengoyne dries the malted barley using only warm air resulting in an extremely subtle yet complex malt where all the delicate flavours are freely expressed. The whisky completes its journey to the bottle in some of the finest Oloroso sherry casks within the industry. Glengoyne is distilled slower than any other malt whisky in Scotland making it ‘worth the wait’. 

Tamdhu Speyside Single Malt Scotch Whisky, which was born on the banks of the River Spey in 1897, is the only single malt to be exclusively matured in the finest European and American oak sherry casks, with a high proportion being first fill and teeming with flavour. These fine sherry casks give Tamdhu its dark natural colour and unique quality. 

Smokehead is a heavily peated, exceptional Islay single malt whisky of the highest quality. Powerful and warming, it takes you on an explosive rollercoaster of peat, smoke and spice with a delicate sweetness on the finish. 

Ian Macleod Distillers is one of Scotland’s leading, independent family owned distillers. The company acquired Glengoyne distillery in 2003, Tamdhu in 2011 and launched Smokehead in 2006.

For more information, please visit www.ianmacleod.com, www.glengoyne.com, www.smokehead.com or www.tamdhu.com.

ABERLOUR LAUNCHES WORLD’S FIRST OUTDOOR WHISKY ART GALLERY  

Stunning outdoor photography exhibition by former European Wildlife Photographer of the Year, David Maitland, reveals the enigma behind the whisky journey. 

Premium single malt Scotch whisky brand Aberlour has today announced the opening of the world’s first outdoor whisky art gallery; a unique photography exhibition set in the heart of the Scottish countryside, which brilliantly captures the individual elements that together result in one of Scotland’s most famous exports. 

Coinciding with the opening of Scotland’s ‘Spirit of Speyside Whisky Festival’ today (1^st – 5^th May), this new, permanent exhibition – which is free-of-charge to all visitors – features the world-first series of stunning super-macro images, unveiled earlier this year by Aberlour. The photos reveal the hidden beauty of Aberlour’s whisky journey, from the pink granite that creates the softness of the water used in the distillation process, to the special oak cask in which the spirit is transformed. 

These images, which have never before been put on display, were captured by David Maitland, one of the world’s foremost specialist super-macro photographers. Super-macro photography allows the subject to be captured closer than ever before and, in this unique outdoor gallery, results in an eye-catching portfolio of unusually intricate images. Among these striking visuals are those which delve inside a grain of barley, bring to life the hidden pattern of the oak sherry cask and showcase the kaleidoscopic patterns of the crystalline structure of the spirit itself. 

Dr. David Maitland, winner of the European Wildlife Photographer of the Year in 2008, said: “I am so pleased that the public can enjoy these images in the natural surrounding from which they were inspired, right in the heart of Scotland’s single malt region. The whisky journey is one that relies on nature and none more so than Aberlour, from the spring water used in the distillation process, to the sherry casks in which the whisky is aged. These images bring all of these elements to life in a way that I have not seen done before and I hope will be enjoyed by all who see them.” 

Nikki Burgess, Global Brand Director for Aberlour, said: “David’s photos have brilliantly captured the coming together of the natural elements and the expert craftsmanship of our distillers, while also maintaining the enigma behind the award-winning taste of Aberlour. 

“To show the photography in the stunning setting of the distillery and its surroundings is a real treat for visitors to the area and, to see the elements of whisky in super-macro detail provides an insight into the intricacy and craft which go towards developing a premium single malt Scotch whisky.” 

The outdoor whisky gallery can be found at the Aberlour Distillery in the heart of Scotland’s Speyside region, halfway between Inverness and Aberdeen. The gallery is situated along a stunning countryside walk which takes in some of Scotland’s magnificent landmarks, including the Linn Falls and the Burn’s Path. It is open now and is free-of-charge to all visitors to the area. Additional whisky tours of the Aberlour Distillery can be booked via the website. 

For more information about the Aberlour Distillery and how to get there, please visit: www.aberlour.com. 

Notes 

About the photographs

Pink Granite – Award winning photographer, David Maitland started his journey of discovery at Ben Rinnes, which sits behind the distillery and provides a sure supply of soft spring water draining over the pink granite. This picture shows the pink granite from Ben Rinnes at 200x magnification. 

Water – David captured the crystal-clear spring water from the Birkenbush Spring. Soft and pure, it is perfect for the development of a wide range of flavours which is why it is used to create Aberlour’s range of fine single malts. The water was captured at 400x magnification. 

Barley – In this image, David shows barley at 400x magnification, showing the amyoplasts (starch grains), which deliver the sweetness of Aberlour, a whisky of exceptional quality – clean, crisp and fruity with striking depth. 

Sherry Cask – This picture focuses on the prized ex-Oloroso sherry cask which lends the velvety, clean and crisp flavour to the Aberlour range of single malts.  This image was captured at 400x magnification. 

Aberlour 12 Year Old – In this image Aberlour’s rich and velvety 12-year-old incarnation reveals a smooth string of crystals which is reflected in its velvety finish. The image was captured at 400x magnification. 

Aberlour A’bunadh – At 200x magnification this photograph of Aberlour’s hand-crafted A’bunadh shows crystals bursting with sweet flavour originating from the specially selected ex-sherry casks. Like each batch of A’bunadh, this image is unique, as this was captured just as the crystal began to grow. 

About Aberlour

The multi award-winning Aberlour was founded in 1879 in Speyside, Scotland. From its magical location alongside the River Spey, the small and intimate distillery holds a special place in the hearts of malt Scotch whisky lovers. Since its quest to create the best single malt began, Aberlour has won an outstanding list of trophies and gold medals. Its range of single malt whisky including 12 year old, 16 year old, an 18 year olds and the hand crafted A’bunadh, are renowned with experts the world over for their exceptional quality.

www.aberlour.com 

About David Maitland

David Maitland is an award winning photographer specialising in macro, super macro and microscopy photography. David was awarded European Wildlife Photographer of the Year in 2008.

www.davidmaitland.com

Bourbon Pioneer to Become Louisville’s 22nd Hometown Heroes Honoree 

Tom Bulleit Recognized for Entrepreneurial Spirit and Love of Louisville 

Louisville, Ky. (April, 2014) – Since the Greater Louisville Pride Foundation kicked off their Hometown Heroes campaign with a giant mural of boxing great Muhammad Ali in 2002, 21 other prominent personas have been recognized for their achievements. Today, these Louisville legends added a Kentucky colonel and member of the Bourbon Hall of Fame to their ranks in whiskey icon Tom Bulleit.  

In 1987, Tom quit his job as a successful Louisville lawyer to start the Bulleit Distilling Company– forever forging his family name into the annals of bourbon history. Today, Bulleit Bourbon, Bulleit Rye and Bulleit 10-Year are some of the fastest growing small batch whiskies in America and have been launched in countries around the world.  Fiercely passionate Kentuckians, Tom and his wife Betsy are proud to call the Bluegrass State home. Sharing his passion for bourbon, he travels the country introducing his family’s Kentucky recipe to thousands of people each year. 

In addition to an unwavering dedication to reviving a 150-year-old family bourbon recipe, Tom has been a mainstay in the Louisville community throughout his life.  After graduating from Trinity High School and earning his B.A. from the University of Kentucky in 1966, Tom served his country during the Vietnam War as a member of the U.S. Marine Corps from 1967-1969. Upon returning home, he earned a law degree from the University of Louisville School of Law, all while working in Kentucky distilleries between terms. 

Stemming from his commitment to share his family’s legacy, Tom was appointed by Kentucky Governor Ernie Fletcher as a member of the Honorable Order of Kentucky Colonels in 2006, the highest accolade a Kentucky citizen can receive. In 2009, Tom was inducted into the Kentucky Bourbon Hall of Fame – the most prestigious honor available for those in the industry. 

“Having been raised in a Louisville family that values its history and native roots, I am overwhelmed and deeply honored to be placed among such an elite group of individuals who have brought such pride to our city,” Tom Bulleit said. “Bourbon’s history is deeply rooted in Louisville, and to have the chance to play a role in American Whiskey’s international renaissance and rising popularity is something I cherish. To be honored in this way, in a place that has done so much for me and for my family, is truly one of the most humbling moments of my life.” 

Created by the Greater Louisville Pride Foundation and overseen by founder Mike Sheehy, the Louisville Hometown Hero initiative recognizes current or former Louisville residents who have been recognized for excellence in their respective fields. The 12-year-old campaign was launched in 2002 to enhance community pride and to serve as inspiration for Louisville residents. Past recipients include former professional boxer Ali, jockey Pay Day and ABC News anchor Diane Sawyer. 

Like the previous 21 honorees, Tom Bulleit will be featured on a giant mural and displayed prominently in downtown Louisville.  Tom Bulleit’s mural will be displayed at 138 South 3^rd Street, between West Market and West Main Street – owned by local lawyer and investor, John DeCamillis.  The mural photograph was designed by Louisville artist Donovan Deferraro. 

“Tom Bulleit is a fantastic addition to our group of Hometown Heroes,” said Kentucky Governor Steve Beshear.  “His excitement and dedication for sharing this great Kentucky product with adults around the world has generated a lot of interest and economic impact for our state and the city of Louisville.  He’s an inspiration to many and a great example of what success can look like for those who pursue their dreams with true passion.” 

To learn more about Louisville’s Hometown Heroes program please log onto www.LouHeroes.org.  Additional information on Tom Bulleit and Bulleit Bourbon can be found at www.Bulleit.com and www.facebook.com/Bulleit.

ABOUT BULLEIT DISTILLING CO. / www.bulleit.com

Founded by Tom Bulleit, the Bulleit Distilling Co. was started more than 20 years ago with Bulleit Bourbon, and in March 2011, Bulleit Rye, a straight rye whiskey, was added to the portfolio with critical acclaim.  The brand’s newest variant, Bulleit 10-Year was introduced in 2013.  Bulleit ranks as one of the fastest-growing small batch whiskeys in America, which Tom largely credits to word of mouth recommendations.  Using only the finest ingredients available – the best grains, limestone filtered water, and special strains of yeast – the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit a distinctive taste. 

ABOUT HOMETOWN HEROES / www.louheroes.org

The Greater Louisville Pride Foundation was incorporated May 22, 2001 as a 501C-3 non-profit organization. The founding officers: Mike Sheehy, President, Tom Halbleib, Secretary, and Mike Gilligan, Treasurer as well as the board are all volunteers. The Foundation’s purpose is to build pride within the local community and enhance Louisville’s image as an exciting city with tourists, business visitors, and those passing through on the interstates or staying in town by recognizing our many famous sons and daughters. This program, called Hometown Heroes, is being manifested through a series of jumbo murals /public art of famous area folks with a simple endorsement message such as “Ali’s Louisville.” 

To date there are nine murals in place honoring the following individuals: Muhammed Ali, Pee Wee Reese, Ed Hamilton, and Bob Edwards, Pat Day, Mary T. Meagher, Judge Louis Brandeis, Colonel Sanders, and Diane Sawyer plus one honoring the Kentucky Derby.

One of the world’s oldest whiskies is about to be released on May 13th

Wealth Solutions and its Partner present one of the oldest whiskies in the world.

At this time, we can say this much:

Aged: 66 years

Distilled: 1948

Limited edition: 160 bottles

“Exquisite!” Charles MacLean

Watch the official launch event on-line. One bottle of this epic whisky can go to you!

Register now and join us on-line on May 13th 2014 to find out more.

Invitation from Charles MacLean – watch the video

Learn more: www.wealthlive.pl

See you online!

The Wealth Solutions Team

Bernheim Original Straight Wheat Whiskey Package Redesign Highlights 7 Year Age Statement 

A Whiskey Actually Gets an Age Statement Instead of Dropping One 

LOUISVILLE, KY— In today’s world of premium American and Scotch Whiskeys/ies, the trend is to remove age statements from existing labels, or release new labels with no age statement (or “NAS,” in whiskey parlance).  This reality is bemoaned in whiskey industry trade media, consumer magazines, and forums and blogs here and abroad. 

So it is indeed newsworthy when a renowned brand that previously had no age statement decides to add one. 

But that is in fact the case with Bernheim Original Straight Wheat Whiskey, a specialty American Whiskey that has been produced by Heaven Hill Distilleries since 2005.  When it was launched, Bernheim was the first new style of American Whiskey to be introduced since Prohibition, and though other straight wheat whiskeys have since been released in limited quantities by craft or micro-distilleries, Bernheim remains the only nationally distributed brand and the most critically acclaimed. 

From its introduction in 2005 until now, Bernheim carried no age statement on the label, but while it is still bottled at 90 proof, and still available at the same national average retail price of $29.99 for the 750ml size, the whiskey now carries a prominent “Aged 7 Years” statement on the redesigned face label.  The descriptive term “Small Batch”—which reinforces the fact that the bottling has always been made from a dump of 100 or fewer carefully chosen barrels aged at the top of one of Heaven Hill’s best rickhouses—has been moved next to the age statement on the label. 

Bernheim Straight Wheat Whiskey was named “Pioneer Whiskey of the Year” by Whisky Advocate Magazine when it was released in 2005, and since that time has won 3 “World Whisky Awards” from Whisky Magazine, Double Gold Medal at the San Francisco World Spirits Competition, a Gold Medal at the International Spirits Challenge, and most recently scored 92 out of 100 points and was named “Finalist—Highly Recommended” at the Ultimate Spirits Challenge.  The brand is a particular favorite of mixologists, who find its soft, round taste profile eminently well-suited to new or classic whiskey cocktails. 

“With the success and critical acclaim we have been seeing with Bernheim since its introduction nearly a decade ago, we think the change to a new label with a prominent age statement will continue to lift the brand profile,” asserted Susan Wahl, Senior Brand Manager for American Whiskeys at Heaven Hill. “As the American Whiskey category continues to grow and today’s well educated consumers seek out distinctive styles of American Whiskeys—such as rye, wheat and corn—we feel Bernheim is well-positioned to benefit, particularly with the added gravitas of the ‘aged 7 years’ designation.”   

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

Scholarships Awarded at Annual KBF Sampler 

Bardstown, KY –Breckinridge Stodghill, Allison Burba and Jacob Mattingly are the recipients of the 2014 Kentucky Bourbon Festival Scholarships.  Jerry Summers, chairperson, along with several members of the KBF Board of Directors presented certificates of achievement to these individuals during the fifteenth annual Kentucky Bourbon Festival Sampler at the Guthrie Opportunity Center Saturday, April 26. 

The scholarship sponsors are Bluegrass Ice Company, Smith Brothers Trucking, Toddy’s Liquors and Woodford Reserve Distillery.  

This year the festival was able to offer a third scholarship in memory of Officer Jason Ellis.  High school seniors with parents in law enforcement or parents who cover the Nelson County area for law enforcement were invited to apply.  Recipient of the Jason Ellis Memorial scholarship was Jacob Mattingly, son of Mr. and Mrs. Edwin Mattingly. 

Breckinridge is the son of William and Alexandra Stodghill. Ms. Stodghill is employed by Brown Forman/Woodford Reserve.  Allison is the daughter of Mr. and Mrs. Thomas Burba.  Mr. Burba is employed by Jim Beam Brands. 

The winning essays will be published in the 2014 Kentucky Bourbon Festival program.

Knob Creek® Bourbon Takes to the Air Waves With First-Ever Television Ad

Clermont, KY (April 21, 2014) – Knob Creek® Bourbon, the World’s #1 Selling Super Premium Bourbon, debuts its first-ever television commercial today. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor of Knob Creek, as well as the brand’s long-time dedication to crafting quality, pre-prohibition bourbon. The campaign, titled “Bookerisms,” features the brand’s creator and original steward, Booker Noe, a charismatic sixth-generation master distiller who represented the authenticity and craftsmanship of Knob Creek. Noe was integral in the world of bourbon, having pioneered The Small Batch Bourbon Collection®.

The Knob Creek® portfolio, which in addition to their original Bourbon also features Knob Creek® Rye, Knob Creek® Single Barrel Reserve and the new Knob Creek® Smoked Maple, has grown 20 percent in the past year, outpacing the overall bourbon category which has seen a 14 percent increase in the same period*. Riding this strong momentum, Knob Creek aims to reach new consumers and current fans through its television commercial while deploying a 300 percent increase in media investment.

“While super premium bourbons have become more popular in recent years, Knob Creek has always been the category leader – even without the use of television advertising,” said Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam Inc. “As we continue to grow this authentic, legendary bourbon brand, we’ve decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV.”  

The new advertisement, part of a broader brand campaign that also spans digital media and retail activation, takes on a non-traditional, animated format and focuses on the product’s age, flavor, trusted quality and true bourbon heritage, highlighting a memorable quote from Noe: “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.”

“More than 20 years ago, dad set out to distill a pre-prohibition style bourbon with big, full flavor, not knowing it would become the World’s #1 Selling Super Premium Bourbon,” said Fred Noe, seventh-generation Beam Master Distiller, 2013 Bourbon Hall of Fame Inductee and Booker Noe’s son. “He would be proud to see the growth of his brand and watch his words inspire TV viewers as they’ve done for bourbon drinkers for decades.” 

Knob Creek worked with Chicago-based marketing and advertising agency Walton Isaacson to develop the concept and bi-coastal digital production and creative design studio Brand New School to bring the advertisement to life.

Knob Creek’s first-ever television advertisement premieres nationally on television networks such as AMC, FX, TBS and NBC Sports, as well as digitally on the AOL, Microsoft, Scripps and NBC family of websites. For more information on Knob Creek, visit: www.KnobCreek.com or www.facebook.com/KnobCreek or follow @knobcreek.

About Knob Creek® Bourbon

Knob Creek has been handcrafting extraordinary full flavored bourbon with intriguing taste and bottled in unique flask shaped packaging for over 20 years, which has helped make it the #1 selling Super Premium bourbon in the world. Aged for a full 9 years in new, charred American Oak barrels and bottled at an honest 100 proof, Knob Creek upholds the standard for what great bourbon ought to be with its big, full signature flavor. Launched in early 1992, at a time when the terms “craft” and “super premium” bourbon didn’t exist, Knob Creek is named after the small town in Kentucky where President Abraham Lincoln was born.  In recent years, Knob Creek has expanded its portfolio releasing Knob Creek Single Barrel Reserve (120 proof / 60% alcohol by volume) in 2011, Knob Creek Rye (100 proof / 50% alcohol by volume) in 2012 and Knob Creek Smoked Maple (90 proof / 45% alcohol by volume) in 2013. For more information on Knob Creek, visit www.knobcreek.com.  

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com

Celebrating the launch of Cutty Sark Prohibition Edition with spirited and entertaining creative talent

To celebrate the release of the new Prohibition Edition and the re-launch of the iconic brand into the USA, Cutty Sark hosted their second Cutty Cargo event.

Following on from the London event in September last year, Cutty Cargo landed in Brooklyn, New York. The venue itself was a giant reproduction of the wooded cargo crates used to smuggle in Cutty Sark whisky 90 years ago. We welcomed the finest emerging talent from the city to showcase their craft and genre to over 500 hipsters including consumers, media and influencers. 

Jason R. Craig, Cutty Sark Global Brand Controller, said: “We are very proud to have officially launched our latest whisky Prohibition Edition at the Cutty Cargo event in the US.”

“We honoured the legacy of this rebellious spirit by celebrating the best talent – the Modern McCoy’s of New York – for a night of continuous modern day Prohibition-style entertainment. Guests also enjoyed classic American food and of course, blended Scotch cocktails, Prohibition style!”

 ARTISTS INCLUDED;

• Music headliner Devonte ‘Dev’ Hynes, the artist known as Blood Orange who has worked with Florence and the Machine, Solange Knowles and The Chemical Brothers.
• DJ Brendan Fallis has made a name for himself in the DJ community through his fantastic ability to read a crowd.
• Maverick photographer Tod Seelie, commissioned to capture an innovative perspective around the gritty urban streets of New York.
• Burlesque 1920s dancing in a speakeasy-type space from Brooklyn based company Lady Circus.
• Prohibition-era style boxing exhibition from Chris Algieri and his team, bringing to life the rebellious nature of this revolutionary time.
• Food from Crif Dogs, a well-known establishment serving classic American hot dogs.
• Contemporary fare from Roberta’s – famous for its delicious pizzas.
• Classic Cutty Sark Prohibition Edition cocktails served by bartenders from Extra Fancy – a bar and restaurant based in the heart of the bustling Williamsburg area of Brooklyn, New York.

NEW SINGLE CASK EDITION THE GLENLIVET KYMAH RELEASED AS HEINEMANN DUTY FREE TRAVEL RETAIL EXCLUSIVE

Pernod Ricard Travel Retail Europe has unveiled the latest of its much-anticipated, limited edition Single Cask Editions – The Glenlivet Kymah. This exclusive edition is limited to 528 hand written and individually numbered bottles and is launching exclusively with Heinemann Duty Free at Frankfurt airport. The Glenlivet Kymah has been hand-selected by co-owner Claus Heinemann and will be the main focus of a The Glenlivet portfolio activation running across Frankfurt airport during May 2014. Also highlighted will be two other Travel Retail exclusive expressions from The Glenlivet – Master Distiller’s Reserve and the newly-launched, Nàdurra Oloroso.

Each expression in the Single Cask Editions range is non-chill filtered and offers a unique take on The Glenlivet’s flawless and complex character. Sourced from a single cask, each bottle is extremely limited and showcases The Glenlivet Distillery’s commitment to craft production.

The Glenlivet Kymah Single Cask Edition takes its name from the Kymah Burn, a tributary of the River Livet, which evokes the natural beauty of the celebrated Speyside region. It is a rare, limited edition whisky that has been aged in a single ex-sherry butt for 16 years, and is bottled at 60.1% ABV.

The striking brand spaces in the Heinemann shops at Frankfurt airport have been designed to mirror The Glenlivet’s contemporary style. As well as being introduced to the Guardians of The Glenlivet – the brand’s global community of consumers – travellers passing through Frankfurt B-East will be invited to relax and play a game of pool on a custom-built The Glenlivet table. Further visibility is achieved via multiple sampling points and wooden and glass product glorifiers reinforcing The Glenlivet’s story and handcrafted credentials, while highlighting its unique positioning as the single malt that started it all. In Frankfurt B-Schengen eye-catching sensory pods will bring The Glenlivet’s tasting notes to life, further encouraging consumers to interact with the brand.

Jessica Spence Senior Consumer and Digital Marketing Manager, Pernod Ricard Travel Retail Europe, comments “We are very passionate about our Single Cask Editions range; each whisky highlights the subtle, complex and elegant style synonymous with The Glenlivet. Kymah’s journey is unique as it began high on the slopes of Carn na Glascoill in the Ladder Hills. We are very happy to have been able to offer Heinemann Duty Free, one of our key customers, the opportunity to select such a rare expression. What makes this activation even more exciting is that it’s presented alongside two other Travel Retail exclusives from The Glenlivet. We really look forward to seeing travellers’ and whisky enthusiasts’ responses to such a highly prized expression.”

Claus Heinemann, co-owner of Gebr. Heinemann, said “We are delighted to have partnered with Pernod Ricard Travel Retail Europe in the creation of The Glenlivet Kymah Single Cask Edition. As a loyal fan of The Glenlivet myself, I was honoured to be invited to The Glenlivet Distillery in 2014 to hand-select the single cask in which The Glenlivet Kymah was matured. We are very excited to unveil this rare and exceptional whisky as a Heinemann exclusive in our Frankfurt stores.”

The Glenlivet Kymah Single Cask Edition 70cl bottle retails at 249€.

Notes

The Glenlivet Kymah Single Cask Edition

Beginning high on the slopes of Carn na Glascoill in the Ladder Hills near the Distillery, the Kymah Burn is one of the many tributaries of the River Livet which winds through the valley of Glenlivet; the valley of the smooth, flowing one.

The Glenlivet Kymah Single Cask Edition Non Chill-Filtered – 60.1% ABV – 16 Years Old

Tasting notes
Nose: A rich harmony of the syrupy, sweetness of moist, juicy raisin and toffee and the warm, subtle spice of ginger.
Palate: Beginning with a delightfully sweet, soft toffee that echoes the nose then rounding off to a medley of fruity orange marmalade, cinnamon and rich dark chocolate.
Finish: Long and sweet with a lingering, delicate spice.

The Glenlivet is the No. 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

For further information please visit www.chivasbrothers.com