Press Releases

INTRODUCING THE ARDMORE LEGACY – Scotch Whisky News

The Ardmore Legacy Pack Shot

INTRODUCING THE ARDMORE LEGACY

The Ardmore distillery has just launched The Ardmore Legacy, a lightly peated Highland single malt to be distributed by Maxxium UK.

The Ardmore Legacy continues the distillery’s history of producing the only traditionally peated Highland single malt whisky and will replace Ardmore Traditional Cask as its core expression. 

A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.  Combining notes of creamy vanilla, smoky charcoal, sweet honey and savoury spices with a pleasant smoky taste, The Ardmore Legacy is a full-bodied and smooth dram with the typical Ardmore dry, spicy and long-lasting finish. 

The expression also brings a new premium look for the brand with its eagle icon firmly at the heart of the packaging design.  The bottle label and outer tube feature a splendid copper foil eagle in full flight, acknowledging their rare golden eagle neighbours and representing an adherence to tradition.  The eye-catching monochrome backdrop encompasses a map design conveying the distillery’s Speyside location and heritage.

Peter Sandstrom, Marketing Director, Maxxium UK said: “This is an exciting new expression from The Ardmore offering an exceptional Highland single malt with broad appeal.  As the only traditionally peated Highland single malt, The Ardmore Legacy has real stand out.  It is ideal for whisky drinkers looking for something new and is also the perfect introduction for any whisky drinkers beginning their journey into peated malts.”

The eagle has long played a key role in the brand’s history with rare golden eagles often seen riding the thermals above the distillery.  The Ardmore supports these birds in partnership with the RSPB, most recently with the reintroduction of the white tailed eagle, a cousin of the golden eagle.

Distilled in Speyside, The Ardmore single malt has continued its traditional ways since the distillery was founded in 1898, combining traditional methods with the very best craftsmanship to produce award winning single malt whisky.

The Ardmore Legacy (RRP £29.99) will be available to purchase at Tesco and Morrisons as well as select specialist whisky retailers from the beginning of October.

The Ardmore Legacy

Colour: Light honey

Nose:    Heather Honey with hints of cinnamon and toffee bonbon. Very subtle hints of peat smoke

Palate:  Creamy vanilla spice gives way to more overt smoky charcoal notes, especially with the                 addition of water. Smoke doesn’t dominate and    is balanced by the sweet honey and spice            flavours

Finish:                 Full bodied, silky mouth feel with a (trademark Ardmore) dry, tangy and lingering aftertaste, coupled with delicious spice notes

 40% ABV.

Chill Filtered. 80% Peated malt 20% Unpeated malt 

Notes

  • Founded in 1898 by Wm. Teacher & Sons, The Ardmore distillery continues to uphold traditional distilling methods and uses only the aromatic smoke from natural, Highland peat fires to dry its malted barley.
  • The Ardmore distillery stands proudly on the fringes of the Highlands, draws its water from the nearby hills and sits beside a railway line that was once at the heart of the industrial revolution at Kennethmont, Speyside.
  • Ardmore Traditional Cask has numerous awards and accolades including Double Gold at the 2010 San Francisco World Spirits Competition, Gold (Exceptional) at the 2009 International Review of Spirits (BTI) and Gold and Best in Class in the 2008 International Wine & Spirit Competition.
  • The Ardmore has a long standing history with the golden eagle, which nest by the distillery, and supports the protection and conservation of eagles through its partnership with the RSPB.

About Maxxium UK Ltd

Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Inc and Edrington.

Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse and Teacher’s), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock), No 3 Gin.
For further information on our brands and how to enjoy them, log on to http://www.mixxit.co.uk/.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

MIKA HÄKKINEN’S DRIVE FOR RESPONSIBLE DRINKING AT THE RYDER CUP 2014 – Scotch Whisky News

MIKA II

MIKA HÄKKINEN’S DRIVE FOR RESPONSIBLE DRINKING AT THE RYDER CUP 2014 

Gleneagles, Scotland, 22nd September 2014: Famous for driving of a different kind, two-time world drivers’ champion and JOHNNIE WALKER® Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and drive. 

Throughout the Ryder Cup, official partner JOHNNIE WALKER, will be inviting golf fans to pledge in one of three ways: by signing up either online at www.jointhepact.com or with one of the 50 Join the Pact ambassadors around the Gleneagles course or by using the hashtag #ImNOTdriving on social media. 

Join the Pact is a global responsible drinking initiative created by JOHNNIE WALKER that has already seen more than 1 million people around the world commit to ‘Never Drink and Drive’. 

JOHNNIE WALKER Global Responsible Drinking Ambassador Mika Häkkinen explained the importance of this campaign: “As a huge golf fan I know that driving on the golf course is all about staying in control as is driving on the road. Join the Pact is a commitment to staying in control and putting the safety of yourself, your passengers and other people ahead of everything else.  It’s a choice that guarantees everyone can enjoy great nights out and fantastic events like the Ryder Cup.” 

JOHNNIE WALKER Global Brand Director Guy Escolme added: “We want to make sure that our consumers enjoy our brands responsibly wherever they are and whatever they are doing. It’s simply about making sure everyone has a great night and we believe that taking responsibility for your actions and staying in control is key. We have a number of sponsorships and ambassadors around the world and wanted to create a campaign that leveraged these to encourage people to drink responsibly.” 

Richard Hills, Ryder Cup Director, said: “The Ryder Cup is one of the biggest sporting events in the world, watched by an audience of millions.  We’re delighted that a brand of the scale of JOHNNIE WALKER is supporting it and fans of golf in such a worthwhile way. We would like to encourage all spectators and television viewers to take two minutes to Join the Pact.” 

IMAGE CAPTION: Mika Häkkinen, JOHNNIE WALKER Responsible Drinking Ambassador, will be at the Ryder Cup to encourage 25,000 golf fans to ‘Join the Pact’ to Never Drink and Drive.

Notes: 

About Join the Pact

JOHNNIE WALKER places great importance on responsible drinking and tackles this issue through the Join the Pact campaign, with Mika Häkkinen as the Global Responsible Drinking Ambassador. Join the Pact asks consumers everywhere to make a commitment to never drink and drive through signing a pact. Since 2006 Mika has led this call-to-action initiative, which have been activated worldwide, collecting over a million signatures. 

Mika has visited over 40 countries on five continents, spoken to countless media, government officials, stakeholders and consumers delivering important messages through unique JOHNNIE WALKER experiences. 

At the 2014 SINGAPORE AIRLINES SINGAPORE GRAND PRIX this weekend JOHNNIE WALKER announced a new commitment target for the Join the Pact responsible drinking campaign. The new target is to collect 5 million pledges to Join the Pact, and to continue to drive awareness globally to never drink and drive. 

About JOHNNIE WALKER®

JOHNNIE WALKER is the world’s number one Blended Scotch Whisky brand, enjoyed by people in more than 180 countries around the world. Since the time of founder, John Walker, it has been closely associated with the concept of progress. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of the Walker family to grow the small grocery store founded in 1820 into an international whisky business selling stylish, authentic, iconic brands.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. 

Celebrating life, every day, everywhere.  

Please Drink Responsibly, visit www.DrinkIQ.com 

A SMOKY SENSATION From Wolfburn Distillery – Scotch Whisky News

AA Wolfburn Logo

Thurso, Caithness, 18 September 2014.

A SMOKY SENSATION

Wolfburn Distillery has today announced the completion of its first batch of peated spirit. Made with subtly smoky malted barley, the spirit has a distinctive aroma and a wonderfully peaty flavour.

“There’s a big demand globally for peated whisky,” says Shane Fraser, production manager. “We wanted to maintain the uniquie profile of Wolfburn’s spirit, which has already received hugely positive reviews, but at the same time produce a distinctive peaty expression. We used a lightly peated malt, with ten parts-per-million phenol, and the results have been fantastic.”

The peated spirit laid down in 2014 will be ready for limited bottling 2017 – and the Wolfburn team is planning to produce a similar peated expression on an annual basis each year thereafter. “Making best quality malt whisky is a process that can’t be rushed,” explains Shane. “We’ll only release it when it’s good and ready.”

Wolfburn’s inaugural whisky is expected in the first quarter of 2016. It will be made from spirit laid down during the early part of 2013. “There’s still a long way to go until we start bottling,” says production operator Iain Kerr, “but our production rate is ahead of forecast, and we have lots of truly exceptional spirit laid down already. We’re very much looking forward to being able to share our whisky with the world.”   

ABOUT WOLFBURN

The original Wolfburn Distillery was founded just to the west of Thurso by William Smith in 1821. In its day it was one of the largest distilleries in Scotland, producing, according to HMRC records, 28,056 “gallons of proof spirit” in a single year. Taking its name from the stream that provided the water – the Wolf Burn – the distillery operated until the 1860s after the passing of William Smith Sr and the family gave up the lease.

In 2011, plans were laid to resurrect the old distillery. Construction began in mid-2012 and in January 2013 the new Wolfburn Distillery commenced production, thereby becoming the most northerly whisky distillery on the Scottish mainland. Situated 350m from the site of the original distillery, the new distillery operates in much the same way as the old: craftsmen use traditional methods to produce fine spirit, which is laid down in best quality oak casks to await the day when it is bottled as whisky.

THE JOHNNIE WALKER® EXPERIENCE PITCHES UP AT THE RYDER CUP AND IS DEFINITELY NOT PAR FOR THE COURSE – Scotch Whisky News

AA Striding Man for Pre Event Press Release

THE JOHNNIE WALKER® EXPERIENCE PITCHES UP AT THE RYDER CUP AND IS DEFINITELY NOT PAR FOR THE COURSE 

Luxury Scotch Whisky brand invites fans to celebrate the return of The Ryder Cup to Scotland with the creation of its exclusive JOHNNIE WALKER EXPERIENCE. 

Scotland, September 

Fans of whisky and golf are in for a treat when the spectacular JOHNNIE WALKER® EXPERIENCE opens its doors at this year’s Ryder Cup at Gleneagles. While the professionals battle it out on the PGA Centenary course a short walk away, guests of the JOHNNIE WALKER EXPERIENCE can test their own golfing prowess by playing the four holes of the bespoke JOHNNIE WALKER Mini Golf Course, which is located inside the exclusive venue. 

Whether they are backing the boys from Europe or the USA, supporters’ rivalries will be left at the door as they get the opportunity to have fun and sample a ‘Free Drop’ at the bar once they have completed the course. 

Guy Escolme from Diageo, which owns JOHNNIE WALKER and Gleneagles, said: “Whisky and golf are two of Scotland greatest gifts to the world and what better way to celebrate them than with a thrilling game of Mini Golf at our spectacular pop-up house? 

“Our bespoke JOHNNIE WALKER Mini Golf Course tells the story of how our whiskies travelled from the four corners of Scotland to the four corners of the world in a fun and relaxed environment. We’re looking forward to welcoming Ryder Cup fans to experience it for themselves and advise them to book their tee-off time in advance.” 

Golf enthusiasts attending the 2014 Ryder Cup, who would like to visit the JOHNNIE WALKER EXPERIENCE for a round of Mini Golf, can book their tee-time by signing up at johnniewalkerexp.eventbrite.com. Players will receive score-cards and make their way around the course, while discovering fascinating facts about the brand’s history, before enjoying a ‘Free Drop’ at the bar when they have completed their round. 

The JOHNNIE WALKER Mini Golf Course consists of four holes (three Par 2s and a Par 5) inspired by the JOHN WALKER & SONS story. The four holes have been named: The Grocery Store; The Four Corners; Scotland’s Finest Exports and Keep Walking and each hole has been inspired by different elements of the JOHNNIE WALKER story. 

The Grocery Store is inspired by the brand’s founder, John Walker, who operated out of a grocery store in Kilmarnock in the 1800s, about 65 miles from Gleneagles. He imported rare and exotic flavours from around the world and it is thought that he used his tea blending skills to craft some of the first (and finest) blended whiskies in Scotland. 

The Four Corners tells the story of how JOHN WALKER & SONS crossed oceans and continents to export their whiskies from the four corners of Scotland to the four corners of the world. Scotland’s Finest Exports celebrates the fact that whisky and golf are two of Scotland’s greatest gifts to the world and Keep Walking references the Striding Man logo and the brand’s pioneering spirit. 

Guy Escolme said: “We’re very excited about the opening of our spectacular JOHNNIE WALKER EXPERIENCE and look forward to inviting guests to test their skills on our Mini Golf Course while the superstars from Europe and the USA face-off during what promises to be a fantastic few days of golf.” 

As part of its Ryder Cup plans, JOHNNIE WALKER is also hoping to get 25,000 people to ‘Join the Pact’ during Ryder Cup week by challenging them to make a commitment to Never Drink and Drive. 

Notes:

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. 

Celebrating life, every day, everywhere. 

The JOHNNIE WALKER words, the Striding Figure device and associated logos are trademarks © John Walker & Sons 2014. 

Please Drink Responsibly. 

PHOTO CAPTION: The iconic JOHNNIE WALKER ‘Striding Man’ is a feature of the JOHNNIE WALKER Mini Golf Course, situated inside the JOHNNIE WALKER EXPERIENCE, Gleneagles, at this year’s Ryder Cup

Compass Box “The Lost Blend – Available Now!” – Scotch Whisky News

Flaming Heart

The Lost Blend – Available Now! 

“Distilled elixir of battle, money and high life”

We are delighted to announce the release of our new Limited Edition whisky: The Lost Blend.  This elegantly complex union of two fruity Highland single malts and one peaty Islay single malt is a homage to our own ‘lost blend’ – Eleuthera – that we sadly had to retire in 2004. Here, ethereal fruit and a sweet, herbal character is buttressed by a lovely underlying smokiness.

Whiskymaker John Glaser has long had a name that he’s been waiting to use for a project like this—The Lost Blend, inspired by the O. Henry story of the same name.  This sharp and witty portrait of life in a New York bar in the early 1900s was published in 1907 and features two business partners who try to recreate a blend of different spirits with close to supernatural properties.

We have created three different front label designs all around the same theme: lost items.  The whisky behind each label is the same, and the three labels have been randomly bottled and put into cases, which allows you an additional discovery:  which label did I get?  Contact your favourite retailer now to reserve your bottle or, alternatively, just pick one up from our UK-based web shop.

“Above All, Share & Enjoy!”

* The Lost Blend is available now in the UK and Europe, and in the next month or so in Canada, South Africa and Asia. It will be released in the US on 1st October 2014.

New Heaven Hill Bar Opening Fall 2014 in KFC YUM! Center – American Whiskey News

AA Bar-Windows-Inside-Final-Low-Res

New Heaven Hill Bar Opening Fall 2014 in KFC YUM! Center 

LOUISVILLE, KY. – Capitalizing on the success of its two current properties in the KFC Yum! Center — Burnett’s V Lounge and the Evan Williams Bourbon Bar — Heaven Hill Distilleries is planning to open a third bar on the main concourse this fall. The bar, simply named Heaven Hill, will serve a wide array of brands from Heaven Hill, giving KFC YUM! Center attendees a true taste of the company’s exciting and diverse portfolio of spirits, including such flagship brands as Evan Williams Bourbon; Larceny and Elijah Craig bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  
It’s the first new construction in the KFC Yum! Center since it opened in 2010 and demonstrates the success of the partnership between Heaven Hill and the arena in addition to Heaven Hill’s commitment — as a proud locally-owned and independent company — to being active, visible and invested in the community.

“We could not be more pleased with Heaven Hill Distilleries’ decision to extend their partnership with the KFC Yum! Center. The addition of their new bar to our main concourse speaks highly of the group’s level of commitment to our patrons and the amount of success they have garnered from the other properties located in the arena,” said Dennis Petrullo, General Manager of the KFC Yum! Center. “The innovative design and convenient location that Heaven Hill offers will provide our attendees with a fun and unique new experience.”        

The 1,100 square-foot bar, located on the Second Street side of the main concourse, will have a sleek, modern look in keeping with the overall KFC Yum! Center aesthetic. It was designed by Populous, the same firm that designed the KFC Yum! Center, and it will have both bar-seating and a lounge area that will hold as many as 70 people. Also, there will be a walk-up bar patrons may access from the hallway. Large, illuminated panels displaying Heaven Hill products will adorn the walls along the concourse. 

The new Heaven Hill bar also will offer a small appetizer menu with dishes prepared by Centerplate Restaurant Group, giving patrons a full lounge experience in a premium, upscale atmosphere. 

“It will be a destination for people, a place where they’ll want to meet up, grab a drink and socialize before a show or during half-time,” said Allan Latts, Chief Operating Officer for Heaven Hill Distilleries, Inc. “It will be an experience they will enjoy and remember from their outing at the KFC Yum! Center.”
Heaven Hill signed a multi-year commitment in 2010 with Learfield Sports to create and sponsor the Evan Williams Bourbon Bar and Burnett’s V Lounge, two upscale clubs that are located at the east and west event levels of the arena and accessible only to lower level club seat holders. The Evan Williams Bar is named for Evan Williams Kentucky Straight Bourbon Whiskey, the second best-selling and fastest-growing bourbon in America, and Burnett’s V Lounge is named for Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Hatfields & McCoys Combine Century-Old Recipes to Create New Legendary American Whiskey – American Whiskey News

H&M Whisky

Hatfields & McCoys Combine Century-Old Recipes to Create New Legendary American Whiskey: Before the Feud, There Was Whiskey 

After feuding for more than 150 years, the direct descendents of the Hatfields and McCoys finally agree on something: This is what whiskey is supposed to taste like. Introducing The Legendary Hatfield & McCoy Family Brand Whiskey™, the only authentic Hatfield and McCoy American whiskey available today (http://www.legendaryhatfieldandmccoy.com/). 

The Hatfield and McCoy clans have each been blending and distilling traditional American spirits even before the feuding began. The two clans have century-old recipes written down in the backs of bibles and the backs of their minds. Until now, those recipes of the two clans have never met. 

Their violent and storied history comes to life with an aged-to-perfection, all-American whiskey, essentially a legend in a bottle. 

“This Whiskey is the first authentic product that is truly worthy of our Hatfield & McCoy names,” said John T. Hatfield, the great-great-great grandson of “Devil” Anse Hatfield. “While blood may be thicker than water, turns out this whiskey has them both beat.” 

The Hatfield and McCoy families hunted high and low before finding an award winning distiller out of Charleston, South Carolina, Local Choice Spirits, to partner with them on a whiskey worthy of their legendary names.  

The result: a distinctive whiskey inspired by American pride, old family recipes and Appalachian tradition. The complexity of The Legendary Hatfield & McCoy Whiskey comes from its unique blend of corn, barley, malt, special strains of yeast, infused natural flavors, and pure water. Aged in oak to perfection, filtered and purified to create a mature-tasting, bold, and complex 80-proof whiskey with an incredibly smooth finish. Available in 750 ml. 

Nose: Hints Of Green Grass, Light Vanilla, Wet Stone, Complex and Balanced.

Taste: Medium Body, Light Black Pepper, Smoke, Layers Of Dried Apricot, Custard and Black Walnut.

Finish: Balanced, Clean, Hints Of Vanilla, Caramel And Butter. 

“The Hatfield & McCoy feud is one of American folklore’s most legendary stories,” said Monsell Darville, Managing Partner of the Legendary Hatfield & McCoy Whiskey. “This authentic whiskey brings the story to life with the real descendents of ‘Devil’ Anse Hatfield and ‘Ole’ Ran’l’ McCoy coming together to create a true American product. With its bold and balanced flavor, it’s an amazing experience whether you sip it straight, ‘touch’ it with a little water and ice or mix it in your favorite craft cocktail – Americana distilled.” 

To find out more, visit http://www.legendaryhatfieldandmccoy.com/ or for wholesale pricing and orders, contact Michael Leibick at mleibick@yahoo.com or call (954) 224-3333. 

American Distilling Institute Seeking Proposals For Conference Presentations – American Whiskey News

ADI seeking proposals for conference presentations

  

ADI is seeking proposals for presentations at our 2015 Conference & Expo in Louisville, KY, and we want to hear from you! 

Our goal is to bring our attendees quality speakers representing every facet of our industry. The most impactful presentations come from our membership. By sharing your knowledge and experience with your peers, you will help build our great community, and foster our art. 
 
If you are not ready to present, but would like to suggest a session that would benefit your trade, you can do so here as well. Take this opportunity to give us your valuable feedback.
 
Click here to be taken to our proposals submission form. The deadline for submissions is September 30th. 

Heaven Hill Distilleries Announces Release of 2014 Parker’s Heritage Collection Limited Edition Bottling – American Whiskey News

AA Parkers ALS

Eight Edition of annual ultra-premium release will feature rare 13-year-old cask strength wheat whiskey, continue support of ALS research and treatment.

BARDSTOWN, KY— Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the 2014 limited edition release of Parker’s Heritage Collection. Heaven Hill, who holds the world’s second largest inventory of aging American Whiskey, will be shipping the rarity into selected markets across the country beginning in mid-September and it will hit retail shelves in September and October. The annual release of the Parker’s Heritage Collection bottling, of which this represents the eigth in the series, is always highly anticipated by whiskey lovers worldwide and the bottlings are some of the most lauded and coveted releases of the year. 

This year, for the first time, Heaven Hill will be using an American Straight Whiskey style other than Bourbon for the Parker’s Heritage Collection release. The 2014 edition will feature 13-year-old straight wheat whiskey, bottled at cask strength and non-chill filtered. The barrels used for this year’s offering were from the very first run of what later would become Bernheim Original Straight Wheat Whiskey. With a minimum of 51% soft winter wheat in the mashbill or grain recipe, Bernheim is the only straight wheat whiskey produced by a major American distiller and has been available since 2005. For this reason, this year’s Parker’s Heritage Collection release has been dubbed “Original Batch Kentucky Straight Wheat Whiskey”. 

The release will be comprised of two small batch dumps, the first of which will be bottled at a robust 127.4° proof or 63.7% alcohol by volume. The cask strength and lack of chill filtering mean the whiskey is bottled much as it came out of the barrel after 13 years of aging on the top floors of Rickhouse Y on the Heaven Hill property in Bardstown. Heaven Hill announced in June that they were repackaging the Bernheim Original Wheat Whiskey to add a 7 year age statement, but the additional 6 years of maturation gives the Parker’s Heritage Collection Original Batch Wheat Whiskey even greater complexity and depth. The soft, biscuity profile of Bernheim is tempered with additional oak and char notes, and the finish is long and spicy. 

Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) several years ago. Last year’s edition of Parker’s Heritage Collection, called the “Promise of Hope” release, raised over $300,000 for the ALS Association’s Parker Beam Promise of Hope Fund through a $20 per bottle contribution made by Heaven Hill. Heaven Hill will continue with this cause-related campaign, and will contribute $5 from the average national retail cost of $89.99 for every 750ml bottle sold of this year’s “Original Batch” release to ALS research and treatment. With every past edition of Parker’s Heritage Collection selling out of Heaven Hill’s warehouses, the company expects to generate an additional $65,000 to battle ALS through this year’s edition, which is not as broad a release as last year’s “Promise of Hope” bottling. 

This year’s release of Parker’s Heritage Collection promises to be a worthy successor to the previous seven releases, which, having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.” As a result, the Parker’s Heritage Collection releases have become some of the most anticipated and sought after bottlings of every new year. 

Packaged in the same upscale 750ml bottle as the previous six editions but with a buff colored label, the Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise operators starting in September. With the ever increasing interest in American Whiskeys, especially ultra-premium bottlings, consumers will have to act quickly to secure a sample of the rarity. 

“American Whiskey connoisseurs have every year come to eagerly anticipate the announcement and introduction of the new Parker’s Heritage Collection release”, noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “With the additional interest of an extra aged wheat whiskey, the cause-related contributions to ALS treatment and all the attention the Ice Bucket Challenge has focused on it, we anticipate this year’s Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey to be another highly regarded release.” 

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

MCLEANSCOTLAND sell out a Scottish whisky tour in ONE MINUTE! – Scotch Whisky News

viking raid pr release

MCLEANSCOTLAND sell out a Scottish whisky tour in ONE MINUTE!

MCLEANSCOTLAND designed a whisky tour with Mika Jansson of the Malt Whisky Association of Finland, for June 2015. Starting and ending in Helsinki via Aberdeen, the 5 day/night tour includes Glen Moray, Glenmorangie, Clynelish , Old Pulteney, Scapa and Highland Park, Tomatin and Old Meldrum distillery visits. Not to mention a couple of whisky independents, sightseeing in Caithness, Moray, Aberdeenshire and Orkney.  Working once again with the MWAF this tour was offered after the initial announcement for the Orkney and Highlands trip for summer 2015, taking in bookings on Friday afternoon at 4.30 PM.

“A total of 14 emails  arrived with that precise timestamp, so the trip was completely sold within a minute, we had a total of 18 bookings for the tour – amazing! What can I say – the reputation of mcleanscotland’s previously arranged, most excellent tours have certainly played a big part here, as well as Paul visiting us here in Finland. Looking forward to a magnificent summer adventure!!”  Mika Jansson. 

We all look forward to this exciting whisky tour for 2015, Paul and Liz, MCLEANSCOTLAND 

http://www.mcleanscotland.com/   http://www.whiskytourscotland.com/


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