Buffalo Trace Distillery opens its new technically advanced Distribution Center

$20 million dollar investment joins two other expansion projects Buffalo Trace completed this month 

            Franklin Co, Frankfort, Ky. (July 21, 2015) – Buffalo Trace Distillery has completed the construction of its 83,000 square foot revolutionary new distribution center, which uses satellite technology to store and retrieve pallets of finished goods. Buffalo Trace Distillery is believed to be the first spirits supplier to use this system, called an automated storage and retrieval system (AS/RS).

            The AS/RS occupies 46,574 square feet inside the distribution center and contains three storage and retrieval machines (or cranes) which operate in three aisles, serving storage lanes five deep, and storing pallets six levels high.  The cranes are each wrapped in Buffalo Trace’s logo, and have been named Albert, George, and Edmund in honor of Buffalo Trace’s founding fathers, Albert Blanton, George T. Stagg and Edmund Haynes (or “E. H.”) Taylor. Each crane can induct/output 55 pallets of finished goods per hour or a total of 165 pallets moving within the system.  The AS/RS contains 20 pallet staging lanes which can hold 180 total pallets.  To see a short video of the AS/RS in action, click here: https://youtu.be/c7GBwuCGGuY

            The new distribution center connects to Buffalo Trace’s existing distribution center, making the total square footage of the center now 134,840 square feet.          The new addition was artistically designed in keeping with the existing look and feel of the existing buildings on the 224-year-old campus, making it look like it has been in place for quite some time rather than brand new.

“We’re pleased our business has grown enough to support the need for this new highly advanced distribution center,” said Mark Brown, president and chief executive officer, Buffalo Trace Distillery. “We look forward to being able to serve our customers in a more efficient manner and having the capacity for even further growth in the future.”

Gray Construction, a nationally ranked design-build contractor, was responsible for the design and construction of the distribution center and Westfalia Technologies, Inc., installed the AS/RS.

            This $20 million investment is part of parent company Sazerac’s $71 million investment in the state of Kentucky at its three distilleries: The Glenmore Distillery in Owensboro is receiving a new 223,000 square foot distribution center which should be completed later this year or early 2016, and the Barton 1792 Distillery in Bardstown added new equipment to improve production capacity.    In addition to Sazerac’s $71 million investment, the Kentucky Economic Development Finance Authority (KEDFA) granted tax incentives totaling approximately $7.4 million between the three Sazerac sites.

            This is the third construction project Buffalo Trace has completed this month, in early July a 5,500 square foot expansion of its Visitor Center was unveiled, which contained event space which includes four tasting bars.  Also in early July, the Distillery opened its refurbished Old Taylor House, which dates back to the late 1700s and is the oldest residential property in Franklin County.

            A private grand opening of the Distribution Center will be held in late July for media and other invited guests.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com

THE BENRIACH DISTILLERY COMPANY WINS TEN MEDALS AT IWSC 2015

THE BenRiach Distillery Company has won 10 medals, including two Gold and four Silver Outstanding, across its three brands at this year’s International Wine and Spirits Competition.

And rounding off an excellent performance at the Awards, the Edinburgh-based company was again shortlisted for the 2015 UK Spirits Producer award.

Founded in 1969, the International Wine and Spirit Competition is one of the most prestigious in the world. It currently receives entries from over 90 countries, giving it global reach. It was set up to seek out, reward and promote the world’s best wines, spirits and liqueurs. Now in its forty-sixth year, the IWSC’s pursuit of excellence underpins every aspect of the competition today.

Judging for the competition is unique in that it has two stages; first, the products are tasted blind by expert panels, selected from over 300 fully experienced and qualified industry judges. Then, products which receive the top medals are subject to technical analysis before results are released; this crucial stage ensures winners receive complete validation.

The company’s full list of awards is:

Gold Medal

GlenDronach 12YO

Glenglassaugh 30YO

Silver Outstanding Medal

BenRiach 12YO Sherry Wood Matured

BenRiach 10YO

GlenDronach 8YO

BenRiach 35YO

Silver Medal

GlenDronach Cask Strength Batch 4

Glenglassaugh Revival

Glenglassaugh Torfa

Glenglassaugh Evolution

Sales Director Alistair Walker said: “An IWSC award is an internationally-recognised badge of quality and we’re delighted to win ten this year, especially as they are spread across all three of our brands.

“To receive a Gold Medal for the GlenDronach 12 Years Old is particularly satisfying as it is both our flagship expression and our best-selling brand this year with fantastic worldwide sales and growth. It is also very gratifying to see the Glenglassaugh 30 Years Old taking gold too. It was the first release from the distillery after we took over in 2013 and has been critically acclaimed in all our markets. It bursts with flavour and is full of the distinctive Glenglassaugh coastal character.”

He added: “Winning four outstanding silvers is also very pleasing, especially the two for our brand-new releases, the BenRiach 10YO and the GlenDronach 8YO. The BenRiach 10 Years Old is Classic Speyside in character and the cask formula focuses on ex-bourbon and ex-sherry casks – exactly the types of wood we favour at BenRiach. And the GlenDronach 8 Years Old, known as The Hielan’, is a rich and immensely satisfying dram with a classic sherry signature.

“It is a huge achievement for a small independent to make the UK spirits producer shortlist in the company of global companies and we are thrilled with these fantastic results.”

THREE SHIPS WINS WORLDWIDE WHISKY TROPHY 

The Three Ships 10 Year Old Single Malt has become the first South African whisky to be awarded the Worldwide Whisky Trophy and a gold outstanding distinction at the annual International Wine and Spirit Competition (IWSC) held in London.  In a second round of blind tastings, the gold winners from all the participating countries with the exception of Ireland and Scotland competed for the trophy and judges chose the South African whisky above those from the USA, Canada, Australia, the UK, France, Germany, Japan and Taiwan.

A delighted Andy Watts, master distiller of the range, said in the 33 years he had been involved in making Three Ships, he had time and again been astounded by the international acclaim for these whiskies.

“Who would have thought back then that we would be able to create such interest in South African whiskies? Traditionally, South Africa is known as a wine and brandy country, and many felt at the time we should rather leave whisky-making to those countries in the Northern Hemisphere with centuries of experience in making it. Thankfully we didn’t listen but followed our dream!”

Another Three Ships entry in the competition, its Premium Select 5 Year Old, took gold. This whisky is in many ways a tribute to the time Andy spent on the Isle of Islay at the start of his whisky-making career. It was here where so many years ago, he fell in love with the island’s iconic peaty whiskies. The Premium Select, which spends five years in oak, is a blend of peated barley distilled in copper stills made for the James Sedgwick Distillery by Forsyth’s of Scotland, and grain spirit distilled in column stills.

The Three Ships 10 Year Old Single Malt, of which only a limited quantity was released at the time of its launch, has long been sold out. Only a few whisky lovers might still have a bottle or two in their collections while others might still harbor fond memories of the whisky, which was matured for ten years in carefully selected oak barrels. The Three Ships Premium Select 5 Year is available nationwide and retails for about R160. Visit www.threeshipswhisky.co.za for more on the range.

THE GLENROTHES VINTAGE RESERVE LAUNCHES IN UK 

Berry Bros. & Rudd Spirits is delighted to announce the UK release of Vintage Reserve from award-winning Speyside distillery, The Glenrothes.

Vintage Reserve is the expression that best epitomises The Glenrothes Vintage Single Malt philosophy of bottling whisky only once it has reached the peak of its maturity. Vintage Reserve marries together a good many carefully selected Vintages from the last three decades.

The combination of Vintages aged in a variety of casks creates a balanced whisky with mature experience and vibrant youth: the most venerable constituent brings mellow oak and dried fruits. The younger Vintages add soft, mature, sweet vanilla; the more youthful Vintages add exuberance and lemon citrus notes.

Malt Master, Gordon Motion has hand-selected the very finest casks to create the Vintage Reserve, using character and flavour as his guide, not a pre-determined age. Gordon Motion’s flavour notes appear on the front label: “Mellow, soft fruits, citrus and honey.”

Ronnie Cox, The Glenrothes Brand Heritage Director, states: “This is our most complex Reserve to date. Unlike other malts that bottle by age, we choose whiskies that represent the best of a particular year and marry them together when they are ready. That is in contrast to many distillers who bottle simply based on the age of a whisky. The emphasis is on the quality, taste and flavour of the whisky – not the age.”

The Glenrothes Vintage Reserve 40% ABV

Appearance:  Brassy gold.

Bouquet:                 Unusually fragrant, soft in style, wafts of mature citrus and honeycomb accompanied with characteristic red fruits.

Palate:          Very soft silky/creamy mouth-feel. Red berry fruits swirl and dominate with time over the nebulous nuttiness.

Finish:           Mid to long citrus and honeyed vanilla and the faint reminder of 1st fill sherry casks.

The Glenrothes Vintage Reserve is now available at The Whisky Exchange and Gordon & MacPhail with a recommended retail price of £39.99

For more information about The Glenrothes, visit www.theglenrothes.comor contact Maxxium Customer Services on +44(0) 1786 430 500 for further information.

Notes:

The Glenrothes was founded in 1879.

Only 3% of the distillery capacity is bottled as Single Malt to ensure exceptional quality.

Of the 22 Vintages released to date, 14 have entirely sold out.

Owned by Berry Bros. & Rudd Ltd, the wine and spirit merchants established in 1698, The Glenrothes is an award winning Speyside Single Malt Whisky of exceptional quality from the town of Rothes in Speyside -Scotland’s whisky heartland.

Established in 1879, the Glenrothes is a pioneer in Scotch Whisky. All our single malt is vintage malt. When we say vintage, we mean whisky distilled and put in cask in a single year. When judged to be at its peak of maturity, character and flavour, then we carefully marry selected vintages together as Reserves, or bottle them individually as Single Vintages.

At The Glenrothes, maturity matters more than age. A combination of many factors, including our unusually slow distillation process in tall copper pot stills, deliver our characteristic sweet, fruity and elegant spirit. Further flavours are derived from our extensive knowledge of maturation in oak casks. Each expression has its own unique personality, underpinned by the distinctive, hallmark characteristics of the distillery – ripe fruits, citrus, vanilla and an exquisite spicy finish all encased in the creamiest of textures and with a complex and well-poised balance.

The Glenrothes is only selected for bottling when it has reached its zenith of maturity; each cask is carefully checked, nosed and tasted many times. An age statement does not reveal the maturity of the whisky and so the Glenrothes is bottled only when ready, meaning mature and at its peak of perfection. Malt whisky matures at its own pace as shown by the two casks selected.

Some of our recent awards and accolades for current bottlings: 

The Glenrothes, Vintage Reserve

• Gold, Scotch Whisky Masters 2015

• Double Gold, China Wine & Spirits Awards 2015

• Gold, The Asian Spirits Masters 2015

• “Officially Amazing”, Guinness World Record holder for largest Burns Supper, 2015The Glenrothes Select Reserve

• Gold, Scotch Whisky Masters 2015

• Gold, San Francisco Wine & Spirits Competition 2012
• Scotch Whisky Master, The Spirits Business Masters 2008
• Best in Class, World Whiskies Awards 2008

The Glenrothes Sherry Cask Reserve

• Double Gold, WSWA 2015
• Recommended, Whisky Magazine, Issue 123, February 2015
• Difford’s Guide, Exceptional 5 out of 5 stars 2014

The Glenrothes Alba Reserve

• Excellent, Highly Recommended (92/100), Ultimate Spirits Challenge, 2014
• Double Gold, San Francisco World Spirits Competition, 2010
• Silver, International Spirits Challenge 2010

The Glenrothes Select Reserve

• Gold, San Francisco Wine & Spirits Competition 2012

• Gold, The Asian Spirits Masters 2015

The Glenrothes 1998 Vintage

• Silver medal, International Wine & Spirits Competition 2011
• 93/100, Excellent/Highly Recommended, Ultimate Spirits Challenge 2011
• Silver, International Wine & Spirits Competition 2010
• Silver, San Francisco World Spirits Competition 2010

The Glenrothes 1995 Vintage

• Gold, Hong Kong International Wine and Spirit, 2013
• Silver, International Wine & Spirits Challenge, 2013
• 92/100, Excellent/Highly Recommended, Ultimate Spirits Challenge 2011

The Glenrothes 1988 Vintage

• Silver, The San Francisco World Spirits Competition, 2012

The Glenrothes 1978 Vintage

• World’s Best Speyside Single Malt. World Whiskies Awards 2008

Announcing Whisky Quotes – a new service for whisky collectors and investors

We’re happy to announce a new internet service focused on gathering and presenting market information on rare, collectible and investment whisky bottles.

Every investor needs an accurate and timely information about their investment. It is even more true for whisky assets, for which owners had had to regularly track multiple online and stationary auctions to calculate their market value.

Now, with the help from Whisky Quotes, it’s easier and more convenient for both novice and experienced investors, to view and evaluate their portfolio’s performance. Whisky Quotes will give you an instant access to the whisky market value over the last years and much more.

Whisky Quotes is aimed mostly at whisky investors and collectors but we believe that easy access to a comprehensive market information will benefit everyone.

At this point we’re putting the finishing touches on the bottles database and the application itself. Later we’ll send invitations for a private BETA access for those who subscribe early for news and updates on our website. Those participants will be able to influence the development phase by providing us with constructive feedback and suggestions.

Here’s a small preview of what’s to come:

Visit and subscribe at www.whiskyquotes.com. We are open for comments and suggestions. 

Thank you!

The Whisky Quotes Team

Director of distilling is singled out for judges’ praise

Hibiki 21 Years is Honored with the World Whisky Category’s Top “Trophy” Award for the 3rd Consecutive Year at the UK International Spirits Challenge 2015

Heaven Hill Brands Launches Super-Premium Pikesville Rye

6-Year-Old, 110-Proof Spirit Salutes Traditional American Straight Rye Whiskey

Bardstown, Ky., July 8, 2015—Heaven Hill Brands, now in its third generation of family ownership and celebrating 80 years of crafting whiskey and curating all-American spirits brands, today announces the launch of a super-premium spirit, Pikesville Straight Rye Whiskey. At 6 years old and 110 proof, this new expression of Pikesville Rye is produced at Heaven Hill’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. With a suggested retail price of $49.99 for a 750ml bottle, it will roll out in New York, Chicago, San Francisco and Los Angeles in Summer 2015, with allocated national distribution to follow in the Fall.

During previews, Pikesville Rye earned spirits industry acclaim, including a Double Gold Medal at the San Francisco World Spirits Competition and 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge. Distilled from at least 51 percent rye, with corn and malted barley as the “small” grains, Pikeville Rye has an appealing pale copper color, reflecting its extra aging. Its aroma evokes earthy cocoa notes with oaky smoke underneath. On the palate, Pikesville Rye is dry and spicy, with hints of honeyed rye and cloves. Soft vanilla and baking spices round out the finish.

“Heaven Hill has a tradition of keeping storied brands alive,” says Max L. Shapira, President, Heaven Hill Brands, and second-generation family member. “We purchased the Pikesville brand as the Maryland Rye industry was disappearing and have distilled it for decades for the local market. As consumers have fallen in love with Straight Bourbon Whiskey, they have naturally expanded their passion to Rye. We wanted to update this authentic artifact of Americana for contemporary palates and offer this super-premium expression nationally.”

This marks the first major new product launch since Denny Potter was named Heaven Hill Brand’s Co-Master Distiller. Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level.

“Pikesville Rye is the text book example of the traditional three-grain American Straight Rye Whiskey that laid the foundation for Rye’s current renaissance,” says Potter. “To set it apart from other Ryes, I selected barrels at a minimum of 6 years old from high storage and bottled it at a proof that allows the most character from the barrel to come through without overpowering the spicy grain notes. It will appeal to American Whiskey connoisseurs seeking a robust and flavorful sip and to today’s bartending community, as it mixes well in classic cocktails.”

With its Maryland roots dating back to 1895, Pikesville Rye returned after Prohibition, surviving ownership changes and the decline of the Maryland Rye whiskey industry. With Maryland production coming to a close in the 1980s, Pikesville Rye was kept alive by Heaven Hill Brands, which has produced the spirit in Kentucky ever since. It is a prominent brand in Maryland and is served throughout the Baltimore metropolitan area. The traditional 80-proof, 3-year-old Pikesville Rye will remain in production and will continue to be distributed in Maryland.

About Pikesville Straight Rye Whiskey: Pikesville Straight Rye Whiskey is a 6-year-old, 110-proof super-premium spirit that salutes a historic Maryland mark dating back to 1895. It is distilled by Heaven Hill Brands at the company’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. Co-Master Distiller Denny Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. With its mashbill of at least 51 percent rye, with corn and malted barley as the “small” grains, Pikesville Rye embraces the tradition of American Straight Rye Whiskey that set the stage for Rye’s current renaissance. For more information, please visit www.pikesvillerye.com.

About Heaven Hill Brands: Founded in 1935, Bardstown, Ky.-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey. For more information, please visit www.heavenhill.com.

Chivas Regal, the world’s first luxury whisky, has named Josh Reynolds, from Hawksmoor Spitalfields, in London as the 2015 Chivas Master. Reynolds competed against 11 other international finalists in the two-day New York final which saw him impress an expert panel of judges across six exciting challenges. The first round saw him present his signature cocktail, The Black Dizzy Tea.

Announced during the celebrations at the Chivas Regal Gala Dinner at Tales of the Cocktail, New Orleans, Reynolds has won the unique opportunity to work in three iconic bars, across different cities where he will be inspired to create his own three ‘classic’ signature drinks. Reynolds will be taken on an unforgettable experience where he will work alongside some of the world’s most influential bartenders.

The 12 finalists were winners of national Chivas Masters heats, which took place around the world earlier this year. During the Chivas Masters final, the bartenders were asked to re-create one of the cocktails that earned them a place in the final and also compete in a series of challenges and workshops designed to test their creativity, style, understanding of flavours and mixology skills.

The judging panel was comprised of leading experts in the drinks industry, including Ago Perrone, Director of Mixology at the David Collins-designed Connaught Bar in London; Ivy Mix co-owner of Leyenda; Micah Melton, The Aviary Director; and Masa Urushido, Bar Manager at Saxon + Parole and the 2014 Chivas Master.

During the final, Urushido presented to finalists a bar tool innovation that was inspired by traditional Japanese methods of ice-carving, and was created as part of his prize for winning last year’s competition. The Ice Chisel set has been hand-forged by a third generation Japanese blacksmith and features an extended and widened curved blade to assist the precision and efficiency of the bartender when preparing the essential cocktail component of ice-spheres.

Ago Perrone praised the overall performance of the competitors during the final round commenting: “The judging panel faced a very difficult decision in naming the 2015 Chivas Master, such was the talent showcased in this year’s global final. Ultimately, Reynolds performed outstandingly across the entire six challenges and showed incredible skill, creativity and insight.”

Max Warner, Global Brand Ambassador for Chivas Regal, commented: “Now in its second year, the Chivas Masters is continuing to serve a growing interest in classic-inspired modern cocktails around the world. At Chivas Regal we are dedicated to taking that interest even further by inspiring bartenders to explore the endless possibilities of Chivas within their drinks making.”

NOTES 

About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.6 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks.
www.chivas.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
www.chivasbrothers.com

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
www.pernod-ricard.com

GINGER GROUSE UNVEILS REFRESHINGLY FAMOUS NEW LOOK

 Ginger Grouse has unveiled a refreshing new look reinforcing the brand’s unique heritage. The distinctive new packaging and name Famous Ginger Grouse celebrates the premium whisky ginger beer featuring The UK’s No.1 whisky The Famous Grouse.

Earlier this year, the brand invited Facebook fans to help choose the new design through an innovative research project. The new bottle features the iconic grouse bird in copper taking cues from The Famous Grouse but retaining its own identity.

Johna Penman, Marketing Controller, Ginger Grouse commented: “Famous Ginger Grouse is a unique product with whisky at its heart, making it different from other alcoholic ginger beers. We wanted to involve Ginger Grouse fans in choosing the new design and we are sure they will be pleased with it! The new look has created a much stronger link to the parent brand The Famous Grouse and showcases the versatility of blended whisky. This takes The Famous Grouse into refreshing social occasions, as Famous Ginger Grouse is the perfect accompaniment to summer BBQs and festivals.”

Currently available in select supermarkets; as well as independent retailers across the UK.  RRP £2.25. Consumers will also find Famous Ginger Grouse widely available in bars across the UK in the new pack. 

NOTES : 

Facebook.com/GingerGrouse 

Twitter.com/GingerGrouseUK 

About Famous Ginger Grouse:

• A premium  spirit based beer, featuring The Famous Grouse whisky and ginger beer, ABV 4.0%
• Distinct point of difference, with the alcohol content derived from spirit as opposed to made wine or fruit base.
• RRP £2.25 per 500ml bottle
• Available in 500ml bottles
• Currently available in over 4000 on-trade outlets and 7,000 off-trade outlets across the UK

About The Famous Grouse (www.thefamousgrouse.com)

• The Famous Grouse is the no. 1 whisky in the UK for both the on and off trade.
• The Famous Grouse has been the bestselling whisky in Scotland since 1980.
• The Famous Grouse is exported to over 100 countries.
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
• The brand became so popular that on August 12^th 1905 it was renamed The Famous Grouse.
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience)

About Maxxium UK

• Maxxium is the distributor of The Famous Grouse and Famous Ginger Grouse in the UK.
• The Famous Grouse portfolio includes: The Famous Grouse, The Black Grouse, The Naked Grouse and Famous Ginger Grouse.
• Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Suntory and Edrington Group.
• Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock)