Jim Beam Adds More Refreshment To Flavor Portfolio With Release Of Jim Beam® Apple

DEERFIELD, Ill., Aug. 13, 2015 — Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”

“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”

About Jim Beam® Apple

Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.

• Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
• Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
• Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.
• Jim Beam Apple joins the brand’s existing flavored whiskey portfolio already in-market, including:
• Jim Beam® Kentucky Fire™, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur
• Jim Beam® Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur
• Jim Beam® Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
• Red Stag by Jim Beam® Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

For more information about Jim Beam Apple, “like” our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jim Beam® Apple, Apple Liquer with Kentucky Straight Bourbon Whiskey, 35% Alc./Vol.

Knob Creek® Bourbon Continues Medal Winning Streak at the 2015 International Wine and Spirits Competition

Knob Creek® Bourbon, the #1 selling Super-Premium bourbon , known for its big, full flavor, is proud to continue its long and decorated winning streak as the “World’s Most Awarded Bourbon,” claiming 49 awards at 2015’s top spirits competitions, including top honors at the recent 2015 International Wine and Spirits Competition (IWSC).

Each expression of the super-premium Knob Creek® Portfolio, consisting of Knob Creek® Bourbon, Knob Creek® Rye Whiskey, Knob Creek® Smoked Maple Bourbon and Knob Creek® Single Barrel Reserve, earned high accolades at the IWSC, including the notable honors below:

Knob Creek® Single Barrel Reserve – Gold Outstanding

• Tasting Notes:  Spice filled nose along with peaches and honey with an underlay of fine oak. Big delivery into the mouth where a massive range of flavors burst across the palate. Orange skin, orange marmalade, vanilla, toffee and coffee. Great balance and fine texture. Elegant and poised. Long, slow, fruit and spice filled finish.

Knob Creek® Rye Whiskey – Gold

• Tasting Notes: Nose leads with summer flowers followed by mint, lemon and lavender. Smooth entry into the mouth with immediate surge of tender fruit and hint of oak. Settles across the palate and softens into some caramel characters and some vanilla. Long flinty finish.

These IWSC wins are the latest in a long list of prestigious awards Knob Creek® Bourbon has earned in 2015, including the title of “Best Bourbon” and a Double Gold Medal at the 2015 San Francisco World Spirits Competition and a Gold Medal at the 2015 International Spirits Challenge.

Knob Creek® Rye Whiskey was awarded “Rye of the Year” and also won a Gold Medal at the 2015 Berlin International Spirits Competition. Knob Creek® Single Barrel Reserve received a Gold Medal at the 2015 San Francisco World Spirits Competition, and was awarded a Consumer’s Choice Award and a Gold Medal in the Single Barrel American Whiskey 10 Years and Younger category at this year’s SIP Awards. Finally, Knob Creek® Smoked Maple Whiskey was awarded “Best Flavored Bourbon” and a Gold Medal at the 2015 Fifty Best Awards, as well as a Consumer’s Choice Award and a Gold Medal in the Flavored/Infused Whiskey category at this year’s SIP Awards.

“When Booker Noe created Knob Creek® Bourbon, he focused on his passion for creating a big, full flavored bourbon with the strength, care and patience that defined pre-prohibition whiskey – the way he thought real bourbon ought to be made,” said Halley Kehoe, Director of Small Batch Bourbons at Beam Suntory. “We are proud that Knob Creek has been setting the standard for more than 20 years and excited that our fans and fellow industry leaders feel the same way about the quality of our products, as evidenced by these awards.”

September can mean only one thing for Jack Daniel’s fans – the chance to celebrate the birthday of the legendary craftsmen whose name has become synonymous with whiskey lovers all over Australia. To mark the occasion, Jack Daniel’s is toasting the great man with its biggest and most ambitious celebration yet – and it needs the help of Australians to bring it to life!

Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year. In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate Jack’s birthday and honour his craftsmanship, style and uniqueness. This year, it’s being taken to a whole new level with the creation of the world’s first bar built on tour, completely crowd-sourced by fans.

Supported by Mack Trucks Australia, Jack Daniel’s will hit the road this Spring with a regional tour taking in six regional cities and towns across New South Wales and Victoria. Fans will be given the opportunity to join dedicated workshops in each town, build props and furniture for the bar or donate materials/items and make a contribution to the legend of Jack in their own way.

Electricians, carpenters, joiners, technicians, finishers, artists, designers and regular Joes are all being sought to donate their time and expertise to turn the idea into reality. The reward? Whiskey! That’s right fans are literally working for Jack, not to mention a chance to get their hands on an invitation to celebrate Jack’s birthday in style – in the very bar they have helped to build.

Curious and crafty fans can get involved in any of the tour workshop locations including:

• Wollongong – Towradgi Beach Hotel: Thursday, 10 September
• Queanbeyan – Walsh’s Hotel: Friday, 11 September
• Wagga Wagga – Kooringal Hotel: Saturday, 12 September
• Wodonga – Birallee Tavern: Sunday, 13 September
• Shepparton – The Overland Hotel: Monday, 14 September
• Geelong – Grovedale Hotel: Tuesday, 15 September

“The Bar That Jack Built” will be open to the public in Sydney and Melbourne for two three-day Jack Daniel’s birthday extravaganzas at the end of September – Federation Square, Melbourne from 18-20 September, and Parramatta Park, Sydney from 25-27 September.

Marisa Murray, Senior Brand Manager, Jack Daniel’s added, “To celebrate the love that Australians have for Jack and the Jack Daniel’s brand, stemming from the authenticity established by the man himself, we want to give as many fans as possible the chance to make his birthday an unforgettable occasion – that’s why we’re hitting the road!

“We’re calling on whiskey fans, tradies and all-round legends to help us put together “The Bar That Jack Built”, and then celebrate by raising a Jack to Jack this September, making this his biggest and best birthday!”

In addition to those who can help build the bar itself, Jack Daniel’s is also looking for the hottest new bands, singers and entertainers that want to perform at Jack’s bar in Melbourne and Sydney. Of course they will be working for Jack too, in true crowd sourcing style.

To get involved with the campaign and find out more information, head to https://www.facebook.com/JackDanielsAustralia

GLENDRONACH LAUNCHES LIMITED RELEASE OCTAVES EXPRESSION

GlenDronach’s reputation for creating superb whiskies of uncompromising quality is underscored once again with the release today (September 4, 2015) of its new Octaves expression.

Master Distiller Billy Walker has selected five Pedro Ximenez Sherry Octaves from GlenDronach’s Aberdeenshire distillery to be bottled as the GlenDronach 20 Years Old Octaves.

An octave cask is made from staves of a previously used sherry butt and is approximately one-eighth the size of a butt. A smaller cask allows for more interaction between the wood and the spirit, giving the whisky a greater depth of flavour and aroma in a shorter period of time. This means a bold, complex dram with astonishing multi-dimensional character, making each and every bottle a sublime example of Highland whisky at its very finest.

Distilled on September 23 1994, this unique full-flavoured whisky was first matured in sherry casks and thereafter finished in Pedro Ximenez Sherry Octaves. The result is a rare combination of heavyweight sherry Octave maturation and robust rich Highland whisky characteristics.

This is a very limited, exclusive bottling, with only 371 bottles produced. Individually numbered by hand, each bottle is a one-off and truly unique.

Appearance: Rich, red maple leaf in dark amber.

Nose: An intense concentration of chocolate fondant, candied ginger and glacé cherries, all perfectly balanced with a warming grind of black pepper, rich oak spices and a slight touch of liquorice.

Palate: Full-bodied sherry characteristics give dark molasses, enriched Christmas cake, sour plum syrup and delightful cigar box spices. A subtle combination of dark espresso and a nutty dryness gives the finish tremendous depth.

Conclusions:  A rare combination of heavyweight sherry Octave maturation and robust rich Highland whisky characteristics capturing the darkest depths to the most delicate spice.

For more information, go to http://www.glendronachdistillery.co.uk/

BENRIACH EXTENDS ITS NEW HEAVILY PEATED RANGE WITH 18 YEARS OLD LATADA

From the heart of Speyside, BenRiach today (September 3, 2015) launches Latada, a brand-new limited edition 18 years old peated single malt finished in Madeira casks.

It’s the Elgin distillery’s third offering in its range of peated wood finishes, joining the BenRiach Albariza and Dunder on the shelves.

Bottled at 46% abv, at natural colour and non chill filtered, Latada is distilled from peated malted barley matured in American oak casks before enjoying a finishing period in fine Madeira casks selected by Master Distiller Billy Walker.

The unusual name comes from the traditional “Latada” or trellised vine system on the island of Madeira where the vines are laid out horizontally above the ground on low trellises.

This unusual single malt cleverly combines the distinct and contrasting aromas and flavours associated with richly-peated malt whisky and the elegant style of wood selected for final maturation.

Tasting notes: 

Colour: Rich antique gold.

Nose: Torrents of campfire peat smoke infuse heather honey and ripe pear. Hints of cantaloupe and candied citrus add to a luscious, crisp balance.

Taste: A mouth-watering sweet peat character floods through delicious ripe fruit syrup. Dried apricots combine with warm oak spices and gentle citrus zest, giving a contrasting depth to the long finish.

The heavily peated range continues to be warmly welcomed worldwide, showing there is strong demand for our innovative peated cask finishes.

In this case, the Madeira casks bring remarkable depth and balance to the whisky; Latada intriguingly pairs the earthy, smoky notes of peat with delicate hints of pear, honey and citrus, making a stunning, luscious dram. It’s one to savour on a cool autumn evening, perhaps accompanied by some fine dark chocolate.

With only 4,001 bottles in this unique bottling, BenRiach Latada will be available from whisky specialist shops.

For more information, go to http://www.benriachdistillery.co.uk/

Yellowstone Limited Edition Kentucky Straight Bourbon Launching in October

(Lebanon, Ky.) September 1, 2015 – Limestone Branch Distillery introduces Yellowstone Limited Edition, set to hit the market in October. With only 6,000 bottles produced, this ultra-premium bourbon is the marriage of a seven-year rye, a seven-year wheated and a 12-year rye – a combination that creates an exceptional depth of flavor and complexity.

“I hand-selected the barrels of the 12-year bourbon to add just the right notes and create a truly distinct, well-rounded flavor profile,” says Steve Beam, president and distiller of Limestone Branch Distillery. “Given our partnership with Luxco and the access they have to high-quality bourbon, we were able to hand-select ‘honey barrels’ for this small batch to find the best complementary flavors to enhance the seven-year bourbon and create just the right combination so the bourbon hits different areas of the palate for a superior experience.”

Once he found the perfect bourbons, Beam added his own distinctive spin to the final product. “Some of the bourbon was chill-filtered, some of it was not; but what makes this combination unique is that we took the 12-year rye bourbon out of its barrels, and poured the seven-year bourbon into the 12-year barrels to enrich it and extract more flavors. This process of reusing the barrels allowed the younger bourbons to pick up the more mature notes, adding a cinnamon and caramel taste as well as some smoky notes.”

Yellowstone Limited Edition, bottled at 105 proof, celebrates the 105th anniversary of Steve Beam’s great-grandfather, Minor Case Beam, selling his Old Trump Distillery to Joseph Bernard Dant, a pioneer distiller and relative from his mother’s side.

“It’s been a dream for my brother Paul and I to return the Yellowstone brand back to our family,” says Beam. “With this bourbon, both sides of our family – the Beams and the Dants – and their distilling heritage, come together. It was one of the main reasons we partnered with Luxco, to bring Yellowstone back home and begin distilling and bottling it right here at Limestone Branch.”

Steve Beam and his brother Paul Beam opened Limestone Branch Distillery in 2011. The distillery is known for its Moon Pie Moonshine, T.J. Pottinger Sugar Shine and Precinct No. 6 whiskey. With a history of distilling on both sides of their family, the brothers are seventh-generation distillers.

Yellowstone Limited Edition will be officially launched during the Kentucky Bourbon Festival, held in Historic Bardstown September 15-20, 2015. Suggested retail price for the bourbon is $105.

For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or www.facebook.com/limestone-branch-distillery.

THE PLOUGH REVEALS EXTENSION PLANS INCLUDING NEW WHISKY BAR

The Plough in Harborne is set to launch ‘Upstairs at The Plough’ this November. Work has started on the £750k project which will see the popular neighbourhood pub on Harborne High Street add a new first floor extension which will be home to two new private dining and meeting rooms whilst extending its ground floor by 40 covers and introducing a new whisky bar.

‘Upstairs at The Plough’ will be home to two flexible private dining rooms with 30 covers combined. The rooms have been designed to accommodate meetings or conferences with both boasting wi-fi, large flat TV screens and private audio systems. The entire space can also be opened up and cater for up to 40 people standing.

The ground floor renovations will see the arrival of a new bar dedicated to showcasing The Plough’s global selection of rare, award-winning and artisan whiskies alongside a carefully curated collection of craft beers. The make-over will also see the arrival of a new pizza kitchen and coffee bar.

The team have re-ignited their long term partnership with interior design expert Melony Spencer of Spencer Swinden to create the new spaces which have been designed to complement The Plough’s trademark eclectic design.

Adam Johnson, Director at The Plough, said, “At The Plough we pride ourselves on the close relationships we enjoy with our regular customers and we take their feedback really seriously. The idea for ‘Upstairs at The Plough’ was born as a result of the regular requests we received to host private events whilst the additional covers and kitchen space downstairs will allow us to develop our menu and product range, enhancingThe Plough experience further. We’re also introducing a family style sharing menu in the private rooms which will further enable us to cater for growing demand. We’re really excited about the next phase in the business.”

Launched in 2003 The Plough has built a reputation for its menu of fresh home-cooked food and its imitable design whilst clocking up awards for its Sunday lunch, coffee and interior.

The project will create 10 jobs and is set for completion in November.

About The Plough 

The Plough, Harborne has been serving fresh home-cooked food and the best coffee and Sunday lunch in the neighbourhood for 11 years.  Established in 2003 The Plough has undergone extensive renovation since its launch boasting a quirky and eclectic interior and an ‘outdoor lounge’ that is airy, light and unrestricted by season.  With a focus on quality and provenance, ingredients are carefully sourced locally to minimise the environmental ‘tread’ of the business where possible. No stranger to accolades The Plough has been recognised for its coffee, Sunday lunch and interior – named by the Independent as ‘best coffee shop’, celebrated by The Times for the best Sunday Lunch in the region and awarded the ‘Best Restaurant / Bar Design’ at the Northern Design Awards.

Follow The Plough story here: 

Instagram : @ploughstagram

Twitter : @PloughHarborne

Facebook : The Plough Harborne

The Plough,

Heaven Hill Brands Celebrates its 80^th Anniversary by Giving Back

BARDSTOWN, Ky. – Heaven Hill Brands, the country’s largest family-owned and -operated distilled spirits company, is celebrating 80 years of success this year by giving back. To thank the community for being a valued partner over the last eight decades, Heaven Hill is planning a philanthropic effort, with the help of its employees.

Starting July 17 (Whisky Intelligence is publishing this after the fact as a matter of record), Heaven Hill will draw names of employees each Friday, for a total of 80 names, all leading up to an Employee Appreciation event on Sept. 12 at Heaven Hill corporate headquarters in Bardstown, Ky. Heaven Hill will donate $80 to a charity of those people’s choosing. In total, 80 employees will give $80 each to 80 charitable causes.

“We wanted to thank our employees for their hard work, as well as thank the community for 80 years of support,” said Max Shapira, Heaven Hill Brands President.

Additionally, the company is asking each employee to bring a canned good or other food item to the Employee Appreciation event. The collected items will be weighed with the goal of reaching 380 pounds of food that will be donated to a local food pantry serving those in need.

“This is another way for all of us here to celebrate all our achievements so far by giving back,” Shapira said. “I couldn’t be more proud of the company and how far we’ve come since my father and his brothers started it. Eighty years of success is just the beginning.”

The company kicked off its yearlong 80^th anniversary celebration by unveiling a new corporate name, Heaven Hill Brands, and a new logo that captures the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier.

Through internal product development and strategic brand acquisitions, Heaven Hill has built on its foundation of American Whiskeys to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.

Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon, and category leaders Christian Brothers Brandy, Burnett’s Vodka and Admiral Nelson’s Rum. The portfolio also includes a growing line of leading imported brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs. Likewise, the company has a stable of innovative brands including PAMA Liqueur, Blackheart Spiced Rum and Evan Williams Flavors.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (http://heavenhill.com/) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky

BENRIACH RELEASES NEWEST BATCH OF ITS SINGLE CASK BOTTLINGS

BenRiach has today (September 2, 2015) released Batch 12 of its renowned single cask bottlings.

This batch comprises nine remarkable casks from its Elgin distillery that were bottled in June this year.

Ranging from 38 to 14 years old, the magnificent nine perfectly capture the unique, award-winning BenRiach character.

The variety of expressions is utterly amazing. Sublime whiskies matured in the traditional, classic Speyside style are accompanied by expressions finished in exciting wood types such as Tawny Port, Pedro Ximenez sherry and Oloroso sherry casks as well as several peated whiskies.

Individually hand-numbered, non chill-filtered and bottled at natural colour, each single cask is truly a one-off. The new BenRiach packaging reflects the supreme quality of these single casks.

All nine casks have been hand-selected by BenRiach’s Managing Director and Master Distiller Billy Walker who described them as “extraordinarily fine” and added:

“Every single cask bottling is an exclusive limited release. I have selected these nine casks as I believe they are especially noteworthy – highly individual, rounded, full of personality and ranging in fascinating characteristics. ”

Amongst them are some real highlights. The 38 years old whisky is from cask number 541, an excellent bourbon barrel. This peated gem suggests baked apples spiced with vanilla and cinnamon combined with a gentle, sweet peat reek to create a long barley sugar finish.

At the other end of the scale, the youngest, a 14 years old from cask number 69116, is a classic Speyside malt, balancing oak spices, green pears and ripe gooseberries combined with a crisp citrus twist and long barley grist finish.

And unusually for BenRiach, one expression – the 1998 cask number 6394 – has been triple-distilled and finished in a Pedro Ximenez Sherry Puncheon, and the taste is sensational – white pepper and crisp citrus notes soften to plum juice followed by apple sponge with a dusting of fresh ground barley.

Other expressions in the range boast the taste of “herbal bog myrtle”, “papaya and ripe melon”, “juicy cranberries submerged with crisp citrus” and “chocolate-coated rum raisins and roasted coffee beans”.

The cask details are as follows:

1976 cask # 541 / 38 years old / Bourbon Barrel / Peated / 48.8% vol. 

1979 cask # 517 / 35 years old / Bourbon Barrel / Peated / 46.9% vol.

1985 cask # 10318 / 29 years old / Bourbon Barrel / Peated / 49.0%vol. 

1987 cask # 3825 / 27 years old / Tawny Port Hogshead / Tawny Port Finish / 52.9% vol.

1990 cask # 4936 / 25 years old / Bourbon Barrel / Classic Speyside / 50.4% vol.

1995 cask # 74743 / 20 years old / Bourbon Barrel / Classic Speyside / 58.9% vol.

1998 cask # 6394 / 17 years old / Pedro Ximenez Sherry Puncheon / Triple Distilled / Pedro Ximenez Sherry Finish / 57.5% vol.

1999 cask # 8687 / 15 years old / Oloroso Sherry Puncheon / Oloroso Sherry Finish / 56.1% vol.

2000 cask # 69116 / 14 years old / Bourbon Barrel / Classic Speyside / 56.3% vol.

All nine casks will soon be available at retailers worldwide.

Do you want to know whisky? 

New online companion is the perfect beginners guide to world of whisky  

Whisky has entered the digital age with the launch of a new interactive gift experience which teaches whisky drinkers everything they need to know about Scotland’s amber nectar.

Designed and created in Edinburgh, and endorsed by whisky guru and Master of the Quaich Charles MacLean, I want to know whisky is an inspiring online journey through the culture, crafting, tasting and serving of Scotland’s national drink.

I want to know whisky has been named ‘Whisky Gift of the Year 2015’ by The Whisky Shop and Whiskeria magazine.

Priced at £24.95 and developed by hospitality group Montpeliers (Edinburgh) Ltd and Flow Hospitality Training, I want to know whisky is the perfect stocking filler for whisky fans this Christmas or a pre-festive season treat.

Uncover the fascinating history of whisky from its origins in the sixth century to contemporary cocktail recipes, take a virtual tour of a distillery, discover different styles of Scotch, explore the six whisky producing regions and learn how to taste and appreciate whisky like a professional.

Aspiring whisky aficionados need look no further for the perfect beginners guide to whisky.

Immersing yourself in the world of whisky, the entire interactive journey takes approximately two and a half hours and will test user’s knowledge with interesting questions and a fun final exam at the end.

Upon successful completion of the exam whisky fans will be able to download a personalised certificate from Charles MacLean.

Charles Maclean said: “A splendid introduction to whisky, very informative and useful but great fun too. Whether a whisky fan wishing to test their knowledge or a complete beginner, there’s something for everyone”

“I want to know whisky is the perfect companion for Scotch whisky enthusiasts.”

David Wither, Managing Director at Flow Hospitality Training, said: “The Scotch whisky industry has played a key role in Scotland for centuries and produces whisky admired around the world for its remarkable character and quality.   Inspired by our work within the hospitality and technology industries we hope engage, entertain and enrich the knowledge of whisky enthusiasts everywhere.

“I want to know whisky has been developed by our team here in Edinburgh and we are delighted to have the endorsement of Charles Maclean, his knowledge and passion for this wonderful drink has helped shape our journey of discovery which we look forward to sharing with you”

For more information or to order I want to know whisky visit: http://www.iwanttoknowwhisky.co.uk/.