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THE GLENLIVET NÀDURRA UNVEILS DRINKS TROLLEY BY BRITISH DESIGNER SEBASTIAN COX – Scotch Whisky News

November 4th, 2015

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THE GLENLIVET NÀDURRA UNVEILS DRINKS TROLLEY BY BRITISH DESIGNER SEBASTIAN COX

Watch or embed the ‘making of’ film using the following link: https://youtu.be/FDfPLAxy1VU

The Glenlivet, the single malt that started it all, has revealed its latest collaboration with British collective, The New Craftsmen, to support the launch of The Glenlivet Nàdurra Peated Whisky Cask Finish. Inspired by 19th Century processes and materials intrinsic to the Nàdurra range, modern designer-craftsman Sebastian Cox has used his signature inventive approach to working with wood to create The Glenlivet Nàdurra Drinks Trolley.

From crafting using oak staves crafted from retired casks to leather oak tanned by hand,The Glenlivet Nàdurra Drinks Trolleywas inspired by the traditional malt barrow used in the distillery to turn and transport malt to capture the spirit of Nàdurra, which means ‘natural’ in Gaelic. Cox’s creation will serve as an attractive, yet functional piece of design that brings the Nàdurra range to life.  

The original creation will be on display for a limited period at The New Craftsmen store in Mayfair, London, after which time it will be relocated to The Glenlivet Distillery. A limited number of The Glenlivet Nàdurra Drinks Trolleys will be available to purchase ‘made to order’ from The New Craftsmen at a cost of £4,200 each, exclusively for those who have registered as a Guardian of The Glenlivet, the single malt Scotch whisky’s online members club.

Created as a complementary yet integrated component of the Trolley, The Glenlivet Nàdurra Dram Tray was created by Cox as an item that can also be purchased as a standalone piece. The Dram Tray is designed to house two glasses and a bottle for enjoying The Glenlivet Nàdurra at home. Inspired by The Glenlivet Nàdurra Peated Whisky Cask Finish, the Dram Tray features peated oak and fits inside the main body of the Trolley, bringing the theatre of the drinking ritual to life. The Glenlivet Nàdurra Dram Tray will be available to purchase from The New Craftsmen priced at £120, also exclusively for Guardians of The Glenlivet.

Sebastian Cox commented, “The opportunity to work on an item that embodies The Glenlivet Nàdurra range particularly resonated with me following time spent with the craftsmen at the distillery. The importance and influence of wood on the whisky was fascinating to me and I took inspiration from this in creating both The Glenlivet Nàdurra Drinks Trolley and Tray. I am pleased to present two unique, handmade items that embrace the complexities and sensual attributes of nature in a truly elegant form. They are truly representative of The Glenlivet Nàdurra range and hope they will inspire people to relish the ritual of enjoying a dram. ”

Nikki Burgess, Global Brand Director of The Glenlivet added: “This is the second year that we have partnered with The New Craftsmen – last year we commissioned designer-maker Gareth Neal to create The Glenlivet Nàdurra Dram Chair. This year, our aim was to build on this partnership to create two unique collectable items – The Glenlivet Nàdurra Drinks Trolley and Dram Tray – which centre on the serving and drinking ritual yet added a wonderful theatre to it.  The partnership is grounded in a mutual respect for craftsmanship and has produced two truly special items that are made using pure and natural methods. The Glenlivet Nàdurra Drinks Trolley and Dram Tray are surprising and unique, and are both timeless originals.”

The Glenlivet expanded the Nàdurra range in September 2015 with the addition of The Glenlivet Nàdurra Peated Whisky Cask Finish, complementing existing permanent expressions, The Glenlivet Nàdurra Oloroso and The Glenlivet Nàdurra First Fill Selection.  The Glenlivet Nàdurra Peated Whisky CaskFinishis available in nine domestic markets, including USA and France, and Global Travel Retail, priced at USD$89.

Notes:

The Glenlivet Nàdurra Peated Whisky Cask Finish Tasting Notes:

Colour: Amber gold

Nose: A perfect balance of fresh, ripe orchard fruit, sweet vanilla cream and delicate wood smoke

Palate: Notes of rich honey and subtle vanilla, with a sweet, tangy smokiness

Finish: Long and developed, with vibrant notes of fresh fruit and spicy smoke

Features of The Glenlivet Nàdurra Drinks Trolley include:

  • Cox’s distinctive wood ‘weave’ used for the cupboard panels and the Trolley’s large ‘barrow’ wheels made from oak staves from retired casks
  • A hand-blown glass vessel to hold ice and water by glass artist Michael Ruh featuring a copper spinner and floating wood shavings
  • Three bespoke rests to showcase the three expressions in The Glenlivet Nàdurra range with each one’s unique cask finish brought to life: new The Glenlivet Nàdurra Peated Whisky Cask Finish rests upon 3,000 year-old Peated Oak, The Glenlivet Nàdurra Oloroso is ‘cupped’ in warm hued Cherry wood, while The Glenlivet Nàdurra First Fill Selection rests upon golden Medullary flecked American White Oak

About The Glenlivet

Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.

http://www.theglenlivet.com/

@TheGlenlivet

About The Glenlivet Nàdurra

The Glenlivet Nàdurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery.  Each expression in The Glenlivet Nàdurra range is crafted in small batches using nineteenth century production methods and is matured exclusively in a different cask-type, showcasing the versatility and flawless quality of The Glenlivet spirit. Unlike most modern whiskies, the range is bottled without chill-filtration, which offers the additional complexity, body and texture of a whisky that has just been drawn from the cask. Twists on the original The Glenlivet Nàdurra include The Glenlivet Nàdurra Oloroso, The Glenlivet Nàdurra First Fill Selection and now new The Glenlivet Nàdurra Peated Whisky Cask Finish.

About Sebastian Cox

The furniture designer-maker is known for his passion for sustainability, love of British hardwoods and exploration of coppiced timbers. His design philosophy hinges on honesty and simplicity, his executions thoughtful and contemporary. Sebastian designs at the workbench, using his material as inspiration and strives to create objects which show off the beauty of timber, the elegance of how a piece is constructed and its natural textures.

Sebastian lives and works in South London, cycling to and from his workshop in Woolwich. He manages a woodland in Kent. Commissioned by Sir Terence Conran last year to craft his Wish List piece in conjunction with the American Hardwood Export Council – exhibited at the V&A during the London Design Festival.

About the New Craftsmen

Launched in December 2012 in Mayfair, The New Craftsmen works to promote and sell craftsmanship from the British Isles, from a selection of Britain’s finest makers, working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond,. . In June 2014 it opened its first permanent space in Mayfair, located in a late 19th century building that was once a workshop to makers of breeches.  From here it sells the work of a growing network of makers, as well as manage bespoke commissions for those looking for completely unique pieces.  Work is also sold online and shipped internationally.

http://www.thenewcraftsmen.com/

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets, which include 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

http://www.pernod-ricard.com/

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CHIVAS REGAL LAUNCHES THE VENTURE II – Scotch Whisky News

November 4th, 2015

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CHIVAS REGAL LAUNCHES THE VENTURE II

WITH OVER US$1 MILLION OF SUPPORT AVAILABLE FOR HONG KONG’S MOST DRIVEN CHANGE-MAKERS

Chivas Regal, the world’s original luxury whisky, today announced the launch of The Venture II – a global search for social entrepreneurs whose businesses and ideas use enterprise and innovation to inspire positive social change. Locally, The Venture II represents a renewed quest for Hong Kong’s most driven change-makers. The Venture was first launched in 2014 and propelled Hong Kong’s Diamond Cab to the finals in San Francisco, USA. This year, Chivas Regal Hong Kong will host a series of inspiring events in the lead-up to the selection of a finalist who will represent Hong Kong’s best social enterprises globally.

The Venture II is an initiative with an international focus on providing aspiring social entrepreneurs with US$1 million of financial assistance, global exposure for their company or idea, and support from world-famous business mentors. Chivas Regal will provide mentorship and financial backing to those who aim to succeed in business whilst making a positive impact on the lives of others. Up to 20 of the most promising social entrepreneurs from around the world will be invited to the Accelerator Week in Silicon Valley, California – home to some of the world’s leading start-ups. These finalists will meet with leading tech companies, receive mentorship from experts, and then pitch for a portion of the US$1 million in funding to create and advance transformative and positive social change.

The inaugural year of The Venture saw more than a thousand social entrepreneurs apply for US$1million in funding and sent Hong Kong’s Doris Leung of Diamond cab to the Accelerator Week and The Final Pitch event in San Francisco. During Accelerator Week, the 16 global finalists polished their pitches and engaged in discussions, hosted by inspirational leaders such as Moving Brands, Google, and Duarte. The finalists pitched the potential of their start-up to an expert judging panel that included actor and social entrepreneur Adrian Grenier. Algramo from Chile was awarded the largest share of the fund, receiving US$300,000 to further develop the pioneering food distribution enterprise.

Registration for The Venture II is straightforward.  Hong Kong applicants need to complete the registration form at http://www.theventure.com/. The Venture II is open to the public; it is not limited to those who own a company. The hopeful entrepreneur without a company can also pitch their idea by submitting a video (max. 2 min.) or a presentation deck introducing the business and describing how the business works. The business must aim to affect positive social change; such as a tangible contribution to the betterment of others, or our environment, etc. All applications must be submitted by November 20, 2015 (Friday).

On October 20th, Chivas Hong Kong will host a dynamic Town Hall discussion hosted by entrepreneur and philanthropist Yana Peel that will offer Hong Kong entrepreneurs the opportunity to gain specific and poignant advice from industry-leaders, and opportunities to meet like-minded peers and mentors. In January, five Hong Kong finalists will be invited to present their visions to a panel of judges, each of whom will evaluate the plan for its ability to create impactful social change through a financially viable business model that has potential to scale. The judging panel will consist of local leaders who have successfully navigated the business world. The business that demonstrates the most potential to remain successful while generating positive change will be showcased on http://www.theventure.com/. Here, applicants will be able to view short documentaries about other social entrepreneurs from around the world, providing insights into their success, as well as articles with advice and features about the business of ‘doing good’. Starting on April 2016, TheVenture.com will offer the public a chance to judge the finalists through voting and crowd-sourced funding.

Richard Black, Global Brand Director, Chivas Regal, says: “Chivas Regal has continuously invested their profits into others like them; those who are committed to making a positive impact on society. The brand is not only committed to crafting their world-famous whisky, but also to inspiring profound and positive changes in global communities. Chivas Regal is dedicated to passing on their socially-responsible beliefs and values to the next generation, inspiring them, and educating them on the importance of pursuing business initiatives as a force for good.”

With over a million US dollars in funding and resources provided by Chivas Regal, The Venture II will enable promising and aspiring social entrepreneurs from around the world to realize their idea’s potential, gain exposure for their business, and begin making the positive impact our world needs.

To find out how to pitch your idea for social change, visit http://www.theventure.com/.

About The Venture

The Venture is Chivas Regal’s global search to find and support the most promising aspiring social entrepreneurs who want to succeed whilst making a positive impact on the lives of others. With over US$1 million in funding and resources, The Venture will enable social entrepreneurs from around the world realise their potential and gain exposure for their business.

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

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JIM BEAM URBAN STILLHOUSE OPENS ON FOURTH STREET LIVE! IN LOUISVILLE – American Whiskey News

November 3rd, 2015

Jim Beam Urban Stillhouse

JIM BEAM URBAN STILLHOUSE OPENS ON FOURTH STREET LIVE! IN LOUISVILLE

Louisville, KY – October 1, 2015 – Beam Suntory, the world’s leading Bourbon maker, today celebrated the grand opening of Jim Beam’s new visitors’ experience in the heart of Louisville’s Fourth Street entertainment district.  The Jim Beam Urban Stillhouse not only establishes a highly visible presence for the world’s No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.

“For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors’ destination outside of our flagship distillery,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “We’ve taken the brand’s rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky.”

Kentucky Gov. Steve Beshear and Louisville Mayor Greg Fischer joined 7th generation Master Distiller Fred Noe, company leaders and local dignitaries to officially open the doors and commemorate Jim Beam’s unwavering commitment to the bourbon industry – an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.

“Bourbon is one of Kentucky’s most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year,” Gov. Beshear said. “With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville.”

 “We are happy to see Jim Beam expand its footprint in downtown Louisville,” added Fischer. “Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky’s heritage while driving increased visitors to Kentucky bourbon distilleries.”

Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors’ experience like no other, with special features that include:

  • A distillation system showcasing a small copper pot still with a unique rectifying column and see-through glass vapor condenser.
  • Interactive displays and décor that immerse Bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whisky making;
  • A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing bourbon;
  • A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon;
  • A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site’s exclusive Bourbon offering, Jim Beam Urban Stillhouse Select:
    • Jim Beam® Urban Stillhouse Select – Distilled and bottled exclusively for the Jim Beam Urban Stillhouse in the heart of Louisville’s 4th Street Live, the Bourbon is extra-aged Kentucky Straight Bourbon Whiskey. At 100 proof (50% alc./vol.), this ultra-premium bourbon offers hints of bold oak notes with fruit and tobacco. Additionally, the Bourbon is not chill filtered to impart a richer, full-bodied tasting experience. The only Jim Beam Bourbon to feature a steel stamped logo on the bottle, Jim Beam Urban Stillhouse Select is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively).

The Jim Beam Urban Stillhouse is located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year’s Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).

For more information, visit the Jim Beam Urban Stillhouse online at http://www.jimbeam.com/. or like Jim Beam® Bourbon on Facebook and follow the brand on Twitter via #UrbanStillhouse to learn what’s going on at the Urban Stillhouse.

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

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Kentucky Bourbon Hall of Fame Welcomes Four New Members & First Lifetime Achievement Honoree – American Whiskey News

November 3rd, 2015

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Kentucky Bourbon Hall of Fame Welcomes Four New Members & First Lifetime Achievement Honoree

BARDSTOWN, Ky. – The prestigious Kentucky Bourbon Hall of Fame today honored five individuals for their service and support of the Commonwealth’s signature industry, including the first-ever Lifetime Achievement Award to a renowned Master Distiller.

“This is one of our largest and most diverse classes in years, yet all are distinguished by their remarkable achievements in promoting, protecting and elevating our legendary craft,” said Eric Gregory, president of the Kentucky Distillers’ Association.

“For their many contributions, our industry offers its genuine thanks – and congratulations.”

This year’s inductees are, in alphabetical order:

  • Parker Beam, Master Distiller Emeritus, Heaven Hill Brands
  • Owsley Brown II, former CEO and Chairman, Brown-Forman
  • Kathleen DiBenedetto, Senior Director of Commercial Marketing, Luxury, Beam Suntory
  • U.S. Senator Wendell Ford
  • Donna Nally, co-creator of the Kentucky Bourbon Festival

Parker Beam was honored with the inaugural Lifetime Achievement Award. Gregory announced that the KDA Board of Directors had unanimously voted to name the award after Beam, now in his 55th year at Heaven Hill. He was elected a charter member of the Hall of Fame in 2001.

“It is a great honor to not only receive this award, but to have it be established in my name,” he said. “Linda and I are just thrilled by the recognition and humbled that the KDA and Kentucky Bourbon Hall of Fame would make this gesture.

“I accept the honor on behalf of my father, my cousin, Booker Noe, Elmer T. Lee and all the others who came before and who also devoted their lifetimes to making great Bourbon, and to making Bourbon great.”

Parker Beam joined Heaven Hill in 1960 working under his father, Earl, as a sixth-generation distiller in his storied family. He became Master Distiller in 1975 and has earned numerous awards for distilling, aging and selecting some of the world’s most acclaimed Bourbons.

He was named Master Distiller Emeritus in 2013 shortly after being diagnosed with Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s disease. His public advocacy for ALS research, care and awareness has generated more than a half million dollars for his “Promise of Hope” fund.

“For more than half a century, Parker Beam has represented Heaven Hill, the Commonwealth and our iconic industry with unmatched integrity, gentleman class and old-fashioned work ethic,” Gregory said. “His passion and loyalty to our amber art is beyond reproach.

“With this award, we salute Parker for not only his accomplishments but also the camaraderie and high regard that we hold for him and his tireless spirit. He is the personification of the premium craftsmanship and unwavering friendship that we all should strive to achieve.”

Gregory and Chris Morris, Vice Chairman of the KDA Board and Master Distiller at Brown-Forman, presented Beam with a distinctive hand-blown glass barrel in recognition of the award.

It was made by artist Brook White of Flame Run Glass Studio and Gallery in Louisville.

Created by the KDA in conjunction with the Kentucky Bourbon Festival in 2001, the Kentucky Bourbon Hall of Fame recognizes individuals and organizations that have made a significant and transformational impact on Bourbon’s stature, growth and awareness.

It is the highest honor given by the signature industry and is presented annually during the Kentucky Bourbon Festival, which runs through Sunday in Bardstown.

Candidates may be nominated each year by the KDA, its member distilleries and the Kentucky Bourbon Festival from four categories: Industry, Journalism, Roll of Honor and Lifetime Achievement. Nominees are then sent to the KDA Board of Directors for final selection.

The induction ceremony was held on the grounds of My Old Kentucky Home in Bardstown, one of the state’s most revered historic sites.

Federal Hill, the Georgian style mansion built around 1795, inspired Stephen Collins Foster to write his immortal song, “My Old Kentucky Home.” It is now part of Kentucky’s parks system and symbolizes the Bluegrass State’s gracious hospitality and genteel culture.

KDA President Gregory presented each inductee with an engraved miniature copper still before an elite crowd of 150 Bourbon barons and dignitaries. Each inductee’s name also was added to a Hall of Fame display at the Oscar Getz Museum of Whiskey History in Bardstown.

Morris also unveiled an official new logo for the Hall of Fame – the first since its inception in 2001. “We’re proud that the Hall now has its own unique identity that honors the roots and rich heritage of our industry,” he said.

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Craft Your Perfect Bourbon – Buffalo Trace Distillery Launches Interactive Website – American Whiskey News

November 3rd, 2015

BT LOGO II

Craft Your Perfect Bourbon

Buffalo Trace Distillery Launches Interactive Website 

            Franklin Co, Frankfort, Ky. (Oct. 28, 2015) – There’s no denying that bourbon has become more popular these days, but many drinkers are new to the brown spirit and confused about how bourbon whiskey is made and the subtle nuances of recipes, aging, proof and warehousing.  Buffalo Trace Distillery aims to change that with a new interactive website, http://www.yourperfectbourbon.com/.

            In just three minutes, users can design a bourbon perfect for their own taste. Once online, visitors will select their own bourbon recipe and learn how the grains such as corn, wheat, rye and barley influence the taste. Adding more rye results in a more “daringly spicy” bourbon, for example.  Visitors will then see animated graphics explaining how the distillation process works, before witnessing just what 55 seconds of charring can do to an oak barrel.  Then users on this bourbon journey get to select which level in the aging warehouse they want their barrel to age, and learn how different elevations within a warehouse ultimately impact the taste of each bourbon.  Aging and proof round out the end of the experience, before each custom designed bourbon is complete. Then a description of each participant’s perfect bourbon is unveiled, based on their individual preferences. While each custom designed bourbon is unique, the website will also identify actual brands from the Buffalo Trace portfolio that taste most similar in profile, helping fans learn what they might like the next time they crave a sip of bourbon whiskey.

            “I hope people will really enjoy this fun and interactive experience, while learning how bourbon is made,” said Kris Comstock, bourbon marketing director. “It takes years to craft a great bourbon, but it only takes minutes to design your favorite online.”

            *Please note, this website (http://www.yourperfectbourbon.com/) is for entertainment purposes only, not for the purchase of whiskey.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/.

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South Africa’s First Real-Time Online Shopping Experience Launched – South African Whisky News

November 2nd, 2015

AA Three Ships real time online store 27 October 2015 LR

SA’s first real-time online shopping experience launched

Following short on the heels of the launch of South Africa’s first single-cask PX Finish, the Three Ships team presents another first for the country with a live, online shopping experience.

On 27 October, consumers will be able to purchase the first of 800 limited edition Three Ships 10 Year Old Single Malt Single Cask PX Finish whiskies in real time which is a first in South Africa.

Using live streaming and innovative technology to augment the online shopping experience, the live store (http://www.themasterscollection.co.za/) will enable consumers to interact in real time as they select the hand-numbered bottle of their choice. Consumers will see their selected bottle being collected off the shelf and watch as master distiller Andy Watts signs their name on a certificate and prepares it for delivery.

Three Ships marketing manager Liezl Dippenaar said this innovative way of making the whisky available to consumers fits in seamlessly with the limited edition nature of the product.

“To create excitement and awareness we needed a platform that’s unique in the world of online shopping to mirror the pioneering spirit of the Three Ships brand which has created many firsts for the South African whisky industry.

“The process emulates the Old World appeal of walking into a cellar, hand-picking a numbered bottle and meeting the crafter of the product as he signs and wraps your purchase. In our fast-paced life consumers seek authentic, unique experiences, meaningful engagement with the crafter and the opportunity to own a limited edition.”

Three Ships has partnered with SnapScan for the payment method. Consumers will be able to purchase only one bottle at a time to ensure that as many whisky lovers as possible can add this long-awaited whisky to their collection.

The process works as follows: The shop will be open for business from 12h00 to 22h00 on 27 October. Make sure you download the SnapScan app on your smart phone well in advance where you will be prompted to register your payment details. Visit http://www.themasterscollection.co.za/ desktop site and select the number of the bottle you would like to buy. You will be prompted to insert your delivery details and then your unique QR code will be revealed. You will then scan this code, using your SnapScan app. There’s only a 10-minute window to make your payment, so be sure to download SnapScan well in advance.

Once payment has been verified you will see your bottle being removed from the shelf and handed to Andy Watts, all in real-time. On the site you can also view footage and interviews with Andy on the story behind the creation of this limited-edition whisky.

The cost is R850 per bottle with an automatic R100 courier charge to anywhere in South Africa added to the final amount. An email will confirm purchase and delivery is expected to take up to two weeks.

The innovative site and online experience had been created by multi-award winning digital agency Quirk. Andrew Bloom, executive creative director, said they are extremely proud of the project.

“It’s not every day we get to create what pushes the digital envelope. So it’s been a fun challenge to combine the technology of a live stream with an interactive overlay, content and an e-commerce experience. Most of all we’re excited about how it makes a cold e-commerce experience human, interactive and engaging. We’re giving back to the connoisseurs a little bit of Old World romance; it’s what being a collector is all about, right?”

The Three Ships 10 Year Old Single Malt Single Cask PX Finish whisky was distilled in 2005 and initially matured for eight years and ten months in American oak where after a small quantity was aged for a further 14 months in a cask in which Pedro Ximènez (PX) sherry had previously been matured in.

The whisky forms part of the Master’s Collection which, over the next few years, will see a limited edition being launched each year under the Three Ships brand.

Posted in Press Releases @ 12:06 am by admin
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LAKES DISTILLERY LAUNCH LIMITED EDITION WHISKY – English Whisky News

November 2nd, 2015

LtdEditionSherryCaskTheONE

LAKES DISTILLERY LAUNCH LIMITED EDITION WHISKY 

MULTI-AWARD WINNING blend of British whiskies, The ONE, has been taken to another level by its creators who have launched an exclusive sherry cask finished expression to celebrate the spirit’s second birthday.

Created by the Lakes Distillery, England’s premier whisky distillery, The ONE has been ‘finished’ in Oloroso sherry hogshead casks to further enhance the blend which has become a favourite with whisky drinkers.

This is the first time an additional depth of flavour has been added to The ONE and the 3,335 limited edition bottles mark the distillery’s one year anniversary and the whisky’s second – The ONE was officially launched at the Taste Cumbria Festival in September 2013 and the distillery opened in December 2014.

Founder and managing director of The Lakes Distillery, Paul Currie, said: “Experimenting with finishes enables us to enhance what is already an exceptional whisky and there is always great interest in these expressions. Sherry casks are well established in the whisky industry for maturing whisky but are rarely used for finishing a blend.

“Through the use of our sherry cask, we have created a significantly different whisky with a darker tone and a wonderful taste, an excellent way to celebrate our second anniversary. Although still a young blend, The ONE has seen significant success over its two years and is exported across Europe and Asia. It is stocked in some of the UK’s most prestigious retailers – we’re excited to replicate the same success in the next two years.”

The ONE is the only whisky created from whiskies around the British Isles and has already won awards including the Silver Outstanding at the International Wine and Spirit Competition (IWSC) awards, silver medals at the International Spirits Challenge (ISC) and a silver medal in the Worldwide Whiskey category at the prestigious Cathay Pacific Hong Kong International Wine & Spirit Competition (HKIWSC).

The ONE limited edition sherry cask finished blend is available at www.lakesdistillery.com, RRP £39.95.

Tasting notes: sweet honey, subtly fruity, slightly smoky, with hints of spice

MULTI-AWARD WINNING blend of British whiskies, The ONE, has been taken to another level by its creators who have launched an exclusive sherry cask finished expression to celebrate the spirit’s second birthday.

Created by the Lakes Distillery, England’s premier whisky distillery, The ONE has been ‘finished’ in Oloroso sherry hogshead casks to further enhance the blend which has become a favourite with whisky drinkers.

This is the first time an additional depth of flavour has been added to The ONE and the 3,335 limited edition bottles mark the distillery’s one year anniversary and the whisky’s second – The ONE was officially launched at the Taste Cumbria Festival in September 2013 and the distillery opened in December 2014.

Founder and managing director of The Lakes Distillery, Paul Currie, said: “Experimenting with finishes enables us to enhance what is already an exceptional whisky and there is always great interest in these expressions. Sherry casks are well established in the whisky industry for maturing whisky but are rarely used for finishing a blend.

“Through the use of our sherry cask, we have created a significantly different whisky with a darker tone and a wonderful taste, an excellent way to celebrate our second anniversary. Although still a young blend, The ONE has seen significant success over its two years and is exported across Europe and Asia. It is stocked in some of the UK’s most prestigious retailers – we’re excited to replicate the same success in the next two years.”

The ONE is the only whisky created from whiskies around the British Isles and has already won awards including the Silver Outstanding at the International Wine and Spirit Competition (IWSC) awards, silver medals at the International Spirits Challenge (ISC) and a silver medal in the Worldwide Whiskey category at the prestigious Cathay Pacific Hong Kong International Wine & Spirit Competition (HKIWSC).

 

The ONE limited edition sherry cask finished blend is available at www.lakesdistillery.com, RRP £39.95.

 

Tasting notes: sweet honey, subtly fruity, slightly smoky, with hints of spice

Posted in Press Releases @ 12:04 am by admin
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The Chapel Gate Irish Whiskey Co. A New Entrant into the Irish Whiskey Industry Launches with KickStarter Crowdfunding Campaign – Future Irish Whiskey News

November 2nd, 2015

Chapel Gate

The Chapel Gate Irish Whiskey Co. A New Entrant into the Irish Whiskey Industry Launches with KickStarter Crowdfunding Campaign

Campaign has Raised 40% of Its £26,000 Goal in Seven Days 

Cooraclare, Co. Clare, Ireland October 23, 2015: The Chapel Gate Irish Whiskey Co. will age and produce small batch Irish whiskey with unique cask finishes in unique locations in County Clare, Ireland. The business launched a Kickstarter campaign to allow the public to back the project in return for rewards and has raised 40% of its £26,000 goal in seven days. The company was founded by Louise McGuane, a drinks industry veteran has held senior global marketing and commercial roles in Moet Hennessy, Pernod Ricard and Diageo., After living and working abroad for 20 years she has returned to Ireland to launch The Chapel Gate Irish Whiskey Co. which will be based on the McGuane Family farm in Cooraclare, Co. Clare. 10-12 local jobs are expected to be created within 3 years as a result.

Mc Guane commented “ My mission is to bring true innovation to the Irish Whiskey Category. We all know that Irish whiskey is booming and there are multiple plans for distilleries all over the country. Our model is different, rather than risking enormous capital expenditure initially on building a production facility,, we are reviving the once widespread 19th century practice of Irish Whiskey Bonding. Because of the growth of the category, the internal Irish whiskey market has opened up in the past year.  This gives us access to the highest quality Irish grain, malt and pot still whiskey. Given that 50-80% of whiskies flavour comes from the barrel the whiskey is aged in and the place where that barrel is aged, this allows us to create unique small batch single cask bottlings of innovative whiskey styles for today’s modern whiskey drinker. This business model allows us to get to market and begin building our brand and distribution much faster. Furthermore basing the business on our family farm in West Clare will mean significant rural regeneration & job creation for the area, something very important to me.”

The Kickstarter Crowdfunding platform allows individuals to back creative projects in return for rewards. Chapel Gate Irish Whiskey Co. is hoping to raise $40,000 within 31 days which will go towards purchasing the first batch of Oak barrels for ageing whiskey. “I am a big believer in the sharing economy and have backed multiple crowdfunding campaigns myself. One of our core values as a company is “Collaboration.” We are offering great value added rewards for backers which will allow our backers to truly be a part of the process of bringing a cask of whiskey to life.” said Louise.  Rewards can be claimed in exchange for pledge at https://www.kickstarter.com/projects/chapelgate/reviving-the-lost-flavours-of-irish-whiskey

Rewards Include:

  • An Irish whiskey masterclass in either London, Galway, New York, New Jersey, Chicago, Atlanta or San Diego £65
  • The Backers name on 100 labels of the first bottling £326
  • A stay at the Luxury Farm house on McGuane Family Farm for 8 people for a week £1000
  • The chance to create your own cask of irish whiskey, choosing the fill for the barrel, the wood for the barrel, the char, & the position in the Rackhouse £4000
  • The chance to blend your very own barrel of whiskey from a selection of aged malt and a stay at the Luxury Farm house, including a round of Golf at Doonbeg, a tour of Irish Music pubs in West Clare £5000

Contact: Louise@ChapelGateDistillery.com  http://www.chapelgatewhiskey.com/  Twitter & Instagram @WhiskeyGate

Posted in Press Releases @ 12:02 am by admin
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Glengoyne Continues Rugby-whisky Partnership with London Scottish – Scotch Whisky News

October 31st, 2015

AA Glengoyne

Glengoyne continues rugby-whisky partnership with London Scottish   

Glengoyne Highland Single Malt Scotch Whisky has renewed its 12-month sponsorship of London Scottish for a third year.

Mark Bright, London Scottish captain, was named man of the match and was presented with a personalised bottle of Glengoyne 15 Year Old. This new Glengoyne custom will be carried on throughout the season. A bottle of the 21 Year Old malt was also auctioned off to raise money for charity.

Despite a last minute defeat to Nottingham Rugby on Friday, London Scottish currently sit fifth in the 2015-16 Championship league table.

Neil Boyd, Commercial Director of Malts at Ian Macleod Distillers which owns Glengoyne, said: “Malt whisky and rugby go hand in hand and we’re delighted to be continuing our support of London Scottish for the third consecutive year.

“Despite Friday’s score, the team are doing very well and we’re proud to have the Glengoyne logo on their jersey. It’s fantastic to see the Glengoyne spirit continue to drive the team’s success and we look forward to a great season.”

Mark Kemp Sponsorship Manager of London Scottish said: “Having an iconic Scottish brand like Glengoyne show their support for London Scottish is fantastic and we’re delighted they have chosen to renew their sponsorship for the third consecutive year.

“We look forward to continuing our successful partnership over the coming season and developing a long lasting relationship between the two great Scottish brands.”

Picture caption: Mark Bright, London Scottish captain, was named man of the match and presented with a personalised bottle of Glengoyne 15 year Old by Neil Boyd, Commercial Director of Malts at Ian Macleod Distillers (right). Ron Wilson, former London Scottish captain and Scotland Rugby player, is also pictured (centre). 

www.glengoyne.com

Notes

Glengoyne Distillery is owned by one of Scotland’s leading independent, family-owned distillers, Ian Macleod Distillers. It is highly regarded as Scotland’s most beautiful distillery.

Glengoyne, being uncompromising in its pursuit of excellence, runs its stills slower than any other distillery in order to create the rich, bold flavours for which the brand is known. The Glengoyne Highland Single Malt range is matured in the finest sherry casks from within its warehouses.

London Scottish are a professional rugby team playing in the Greene King IPA Championship, English Rugby’s second tier. The Scots are one of England’s most famous rugby clubs, having produced four British and Irish Lions captains in their time. After going into administration in 1999, they have worked their way up to the second division with seven promotions in 11 seasons after starting from the bottom.

Last season they made it into the end-of-season play-offs for the first time, and continued their Incredible Journey back to the top of the English game.

Posted in Press Releases @ 12:05 am by admin
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Prometheus takes Gold! – Scotch Whisky News

October 31st, 2015

Prometheus

Prometheus takes Gold!

Prometheus 26 Years Old Speyside Single Malt Scotch Whisky has claimed it’s first award, the coveted “Whisky Magazine Editor’s Choice Gold Award”. In each issue of Whisky Magazine they award the very best whisky from their tastings with the coveted Editors Choice Award. Prometheus 26 Years Old was given 94 points out of 100 from whisky expert Chris Goodrum who described the whisky as “…a fine old speyside!”.

Prometheus 26 Years Old has already seen some fantastic reviews since it’s release a very short time ago, with world renowned and internationally respected whisky expert and Master of the Quaich (an extremely rare title given to only a few people in the world for their work with Scotch whisky), Charles MacLean. Charles described Prometheus simply as “ an excellent dram”.

Prometheus. A legendary Speyside with the Titanic strength of barley malted by burning peat. A whisky of sublime sophistication and balance, bottled at the peak of its powers at twenty-six years old. A Single Malt Scotch Whisky of secret origins, available in the most limited quantity for just one moment in time.

Posted in Press Releases @ 12:01 am by admin
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