Press Releases

MAKER’S MARK® INTRODUCES MAKER’S MARK PRIVATE SELECT™ BARREL PROGRAM – American Whiskey News

November 9th, 2015

AA Beam 1

MAKER’S MARK® INTRODUCES MAKER’S MARK PRIVATE SELECT™ BARREL PROGRAM

Loretto, KY (October 6, 2015) – Maker’s Mark® is bringing real innovation to the bourbon industry with a first-of-its-kind barrel program, Maker’s Mark Private Select™. The new experience will allow retail customers to “make their own Maker’s™” by finishing fully-matured cask strength Maker’s Mark® Bourbon in a single barrel made up of their custom selection of oak staves. The program will kick off in limited release in November 2015, with bottled product available for sale by retail participants beginning March 2016.

Through the Maker’s Mark Private Select™ Experience, participants will have the opportunity to spend an immersive and educational day at the historic Maker’s Mark Distillery in Loretto, KY, where they will roll up their sleeves and mirror the process used by Chairman Emeritus Bill Samuels, Jr. when he created Maker’s 46® in 2010.

“This innovative process of creating a personal expression of Maker’s Mark® allows the customer to create a bourbon that wanders in some intriguing ways from our traditional taste profile, while still being distinctively Maker’s Mark®,” stated COO Maker’s Mark Distillery, Rob Samuels. “We’ve never before given anyone this kind of access or opportunity to create their favorite version of Maker’s™, but we’re excited to see what folks come up with and how they like to make their Maker’s™ when given the chance.”

As with Maker’s 46®, Maker’s Mark Private Select™ will start with fully-matured Maker’s Mark® straight out of the barrel. Participants will receive an in-depth immersion that illustrates the essential role that wood plays in the taste of bourbon, and will select their preferred combination of five types of wood staves with which to finish their custom Maker’s™ expression. This collection of oak staves – each accentuating different flavors found in fully-matured Maker’s Mark® – includes Baked American Pure 2, Seared French Cuvee, Maker’s 46®, Roasted French Mocha, and Toasted French Spice. With 1,001 possible stave combinations, participants can create a customized finish and taste profile that is uniquely their own.

After aging for nine additional weeks in a single barrel with the participants’ custom stave combination, the Maker’s Mark Private Select™ bourbon will be bottled, corked and dipped at cask strength with details such as proof and stave combinations handwritten on the label.

Maker’s Mark Private Select™ Program will be available to Kentucky and Illinois based retailers in its first year and will be expanded to additional markets in 2016.

About Maker’s Mark® Bourbon
In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., created one of the finest Kentucky Bourbons. He decided to make his whisky in small-batches of 19 barrels, developed a proprietary barrel char to enhance the softness and sweetness of his whisky, and then rotated each barrel by hand to ensure exposure to consistent temperatures throughout the warehouse, and, ultimately, he aged each barrel to taste. Today, Maker’s Mark® makes its bourbon the same way its founder, Bill Samuels, Sr., did over 60 years ago, in small batches by craftsmen who hand-dip each bottle. Maker’s Mark® Bourbon (45% alc./vol.), Maker’s 46® (47% alc./vol.) and Maker’s Mark® Cask Strength™ Bourbon Whisky, (54%–57% alc./vol.) are distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Kentucky. In 1980, the distillery was designated a National Historic Landmark, becoming the first distillery in America to be so recognized, and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records®. The Maker’s Mark Distillery is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit the Maker’s Mark® website (http://www.makersmark.com/).

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.

Maker’s Mark®, Maker’s Mark® Cask Strength and Maker’s 46® Bourbon Whisky, 45-57% Alc./Vol. ©2015 Maker’s Mark Distillery, Inc., Loretto, KY.

Posted in Press Releases @ 12:05 am by admin
RSS Feed RSS Feed

TASTE TAKES CENTRE STAGE IN BALLANTINE’S NEW ABOVE-THE-LINE CAMPAIGN “TRUE TASTE LASTS LONGER” – Scotch Whisky News

November 8th, 2015

ballantines-30-year-old-atl-visual

TASTE TAKES CENTRE STAGE IN BALLANTINE’S NEW ABOVE-THE-LINE CAMPAIGN “TRUE TASTE LASTS LONGER”

Ballantine’s, the No.1 Scotch whisky in Europe and the world’s No.2, has unveiled a bold new above-the-line campaign that communicates the whisky’s distinctive long finish and commitment to providing authentic experiences that stay true to the brand’s ethos. True Taste Lasts Longer will cement Ballantine’s position at the forefront of the Scotch whisky industry, continuing to resonate and engage with the brand’s discerning and contemporary audience.

Returning to the original values set down by founder George Ballantine, the above-the-line campaign visually illustrates the exceptional qualities that go into producing every bottle of Ballantine’s – from the superior quality of the raw ingredients and the bold, pioneering visual identity that is synonymous with Ballantine’s, through to the renowned long finish of the whisky.

Breathing life into the new campaign, photographer Shinichi Maruyama has curated the flowing whisky motif that dominates the True Taste Lasts Longer out of home visuals. Drawing on his experience in capturing movement, colour and texture through his energetic art style, Maruyama has evoked the taste that Ballantine’s whisky leaves on the palate with a series of abstract designs. The process saw Maruyama experiment with Ballantine’s whisky, throwing liquid and capturing its movement in space.

Video edits created for the campaign take Maruyama’s abstract exploration of Ballantine’s long finish even further. A man enjoying Ballantine’s with friends is seen to experience the true depth of character that comes with each sip, illustrated through a montage of elemental and emotive motifs.

Peter Moore, Ballantine’s Global Brand Director, comments: “Ballantine’s is a truly global Scotch whisky that speaks to a diverse audience worldwide through its extensive portfolio, so our whisky deserves an above-the-line campaign that can effectively communicate its quality and craftsmanship across all cultures and demographics. True Taste Lasts Longer realises this ambition, uniting our portfolio of award-winning whiskies with one visual identity. We are extremely excited to launch this campaign and continue to inspire whisky enthusiasts throughout the world with the unique taste of Ballantine’s.”

True Taste Lasts Longer launches in Brazil on 15th October followed by a global roll-out. For more information visit http://www.staytruestories.com/

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.

www.ballantines.com

@Ballantines

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

www.pernod-ricard.com

Posted in Press Releases @ 12:00 am by admin
RSS Feed RSS Feed

Jim Beam ® ‘Makes History’ as First Whiskey to Partner with Snapchat – American Whiskey News

November 7th, 2015

AA jb_apple

Jim Beam ® ‘Makes History’ as First Whiskey to Partner with Snapchat

Deerfield, Ill. – September 15, 2015 – Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the U.S. through the end of October, coinciding with existing marketing efforts supporting new Jim Beam® Apple, Apple Liqueur with Bourbon – the latest flavored whiskey from the world’s No. 1 bourbon.

When Snapchat users watch select Live Stories – curated streams of user submitted Snaps from various locations and events – those 21 years and older will see vertical, video ads, viewable for 10 seconds, featuring the brand’s Signature Serve cocktail, “Jim Beam® Apple and Soda.” The crisp, refreshing new cocktail mixes Jim Beam® Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“We are thrilled to be partnering with Snapchat who provides us an excellent opportunity to create buzzworthy awareness to our fans on a relevant age-gated platform with significant reach,” said Andrea Javor, Senior Director Media at Beam Suntory. “We take pride in staying at the forefront of innovation, not only with our product offerings but also through our marketing efforts, and we consider Snapchat an excellent strategic partner to bring our crisp, refreshing new product to market.”

From a brand marketing objective standpoint, Snapchat is currently the fastest growing platform for the Jim Beam® Apple target – legal drinking age Millennials – and aligns with the brand’s priority on mobile marketing to connect with Millennial consumers where they’re consuming information. Jim Beam is also able to strategically drive contextual relevancy for the new apple-flavored whiskey through the partnership by inserting the brand into specific Snapchat Live Stories that connect with refreshment occasions.

In addition to Snapchat, Jim Beam is taking another refreshing approach toward marketing with the execution of a three-dimensional (3D) sound program for on-premise sampling and trial in key markets across the country. The interactive experience features audio content, which walks fans through the experience of making and enjoying the new Jim Beam Apple and Soda cocktail through depth and dimensional effects. The immersive 3D-sound interaction is expected to reach nearly 85,000 consumers at bars through 650 sampling events in 13 markets nationwide this fall.

Both programs are currently in-market and the next proof-point that Jim Beam continues to Make History® not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions.

For more information about Jim Beam® and new Jim Beam Apple, “like” our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jim Beam® Apple, Apple Liqueur with Kentucky Straight Bourbon Whiskey, 35% Alc./Vol.

Posted in Press Releases @ 12:04 am by admin
RSS Feed RSS Feed

ABERLOUR UNVEILS ‘VOICE-O-GRAPH’ IN LONDON – Scotch Whisky News

November 6th, 2015

aberlour_voice-o-graph_005_4315

ABERLOUR UNVEILS ‘VOICE-O-GRAPH’ IN LONDON

Aberlour, the award-winning single malt, has unveiled the next phase of its ‘Made From Experience’ marketing platform in London, ahead of a world tour that started in New York this summer. The Aberlour Voice-o-Graph is a rare vintage recording booth that offers fans of music and single malt Scotch whisky the chance to capture their own experiences on vinyl.

Built in the 1940s, and believed to be one of only two working examples in the world, the Aberlour Voice-o-Graph cuts directly on to a 6″ vinyl and represents one of the earliest forms of recording. From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph has been used to capture special moments, allowing a lifetime of experiences to be captured in 65 seconds.

Aberlour has partnered with iconic independent record store, Phonica Records in Soho, London, to offer the Voice-o-Graph to the public for two weeks in October, before moving on to Canada and  France before its final stop at the Aberlour Distillery. Whisky fans in London will also get the opportunity to sample Aberlour 12 Year Old Double Cask Matured, the rich, sweet and well balanced single malt Scotch whisky that demonstrates the distillery’s exceptional use of ex-Sherry casks.

Nikki Burgess, Global Brand Director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise to create uniquely crafted result. Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating and facilitating authentic and meaningful experiences.”

The Voice-o-Graph builds on Aberlour’s Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band.

The Aberlour Voice-o-Graph will be available free of charge at Phonica Records, 51 Poland Street, London W1F 7LZ from Tuesday 20th October to Monday 2nd November between 11.30am and 7pm Monday – Saturday and from 12.30pm – 5.30pm on Sundays while daily vinyl stocks last.

For more information please visit www.aberlour.com/.

NOTES

Aberlour 12 Year Old Double Cask Matured tasting notes by Master Distiller, Graeme Cruickshank:

Colour: Golden amber with hints of ruby

Nose: Soft and rounded, with fruity notes of red apple

Palate: A fine sherried character, balanced with rich chocolate, toffee, cinnamon and ginger spiciness

Finish: Warming and lingering – sweet and slightly spicy 

About Aberlour

Aberlour was founded in 1879 by James Fleming, the Aberlour distillery is located in Scotland, in the heart of Speyside – Scotland’s premier whisky-producing region. Aberlour is a leading single malt Scotch whisky brand in France, the world’s biggest Scotch whisky market. Since 1995 Aberlour has grown strongly and is now the sixth most popular single malt Scotch whisky in the world.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

http://www.pernod-ricard.com/

Posted in Press Releases @ 12:05 am by admin
RSS Feed RSS Feed

BLACK BOTTLE’S ‘OUT OF THE BOX’ FESTIVE GIFT SET – Scotch Whisky News

November 5th, 2015

Black Bottle festive giftpack LR 1

BLACK BOTTLE’S ‘OUT OF THE BOX’ FESTIVE GIFT SET 

From November the popular blended Scotch whisky Black Bottle will be available for a limited time in a funky gift pack with parts of the 750ml bottle literally presented outside of the box. It also includes two beautifully branded whisky tumblers. These will be available at Checkers LiquorShops countrywide for about R270 per gift pack.

Black Bottle offers a unique and ultra-versatile blend of top single malt and grain whiskies. Fresh and floral on the nose with whiffs of new-sawn oak and a hint of smoke, it opens onto a silky palate with delicate smoke and peat balanced by sweet oak and honey, to end on a lingering finish of spice.

As its name suggests, Black Bottle was originally sold in an opaque black bottle. Launched by the Graham brothers in 1879 in Aberdeen, Scotland, it soon developed a loyal following. The distinctive black bottles used were sourced from Germany. When World War I interrupted supply, the black bottle was replaced by a readily available green bottle.

Now, a century later, Black Bottle is back in black, celebrating its origins with a retro look and its original blend. The new design has been inspired by a black bottle found in the company archives dating to 1906, while the blend has been adjusted to reflect the recipe created in Aberdeen by Gordon Graham 136 years ago.

Go to http://www.theblackbar.co.za/ and enter your details should you wish to exclusive Black Bottle events.

Follow Black Bottle on Facebook (https://www.facebook.com/BlackBottleSA) and/or

Twitter (https://twitter.com/BlackBottleSA).

Join the conversation using: #BlackBar

 This article in a Tweet: Stunning @BlackBottleSA #Scotch #whisky festive gift pack available from @CheckersSA #LiquorShop for +/- R270 from early November. #BlackBar

Posted in Press Releases @ 12:05 am by admin
RSS Feed RSS Feed

THE GLENLIVET NÀDURRA UNVEILS DRINKS TROLLEY BY BRITISH DESIGNER SEBASTIAN COX – Scotch Whisky News

November 4th, 2015

seb_cox_2-0399

THE GLENLIVET NÀDURRA UNVEILS DRINKS TROLLEY BY BRITISH DESIGNER SEBASTIAN COX

Watch or embed the ‘making of’ film using the following link: https://youtu.be/FDfPLAxy1VU

The Glenlivet, the single malt that started it all, has revealed its latest collaboration with British collective, The New Craftsmen, to support the launch of The Glenlivet Nàdurra Peated Whisky Cask Finish. Inspired by 19th Century processes and materials intrinsic to the Nàdurra range, modern designer-craftsman Sebastian Cox has used his signature inventive approach to working with wood to create The Glenlivet Nàdurra Drinks Trolley.

From crafting using oak staves crafted from retired casks to leather oak tanned by hand,The Glenlivet Nàdurra Drinks Trolleywas inspired by the traditional malt barrow used in the distillery to turn and transport malt to capture the spirit of Nàdurra, which means ‘natural’ in Gaelic. Cox’s creation will serve as an attractive, yet functional piece of design that brings the Nàdurra range to life.  

The original creation will be on display for a limited period at The New Craftsmen store in Mayfair, London, after which time it will be relocated to The Glenlivet Distillery. A limited number of The Glenlivet Nàdurra Drinks Trolleys will be available to purchase ‘made to order’ from The New Craftsmen at a cost of £4,200 each, exclusively for those who have registered as a Guardian of The Glenlivet, the single malt Scotch whisky’s online members club.

Created as a complementary yet integrated component of the Trolley, The Glenlivet Nàdurra Dram Tray was created by Cox as an item that can also be purchased as a standalone piece. The Dram Tray is designed to house two glasses and a bottle for enjoying The Glenlivet Nàdurra at home. Inspired by The Glenlivet Nàdurra Peated Whisky Cask Finish, the Dram Tray features peated oak and fits inside the main body of the Trolley, bringing the theatre of the drinking ritual to life. The Glenlivet Nàdurra Dram Tray will be available to purchase from The New Craftsmen priced at £120, also exclusively for Guardians of The Glenlivet.

Sebastian Cox commented, “The opportunity to work on an item that embodies The Glenlivet Nàdurra range particularly resonated with me following time spent with the craftsmen at the distillery. The importance and influence of wood on the whisky was fascinating to me and I took inspiration from this in creating both The Glenlivet Nàdurra Drinks Trolley and Tray. I am pleased to present two unique, handmade items that embrace the complexities and sensual attributes of nature in a truly elegant form. They are truly representative of The Glenlivet Nàdurra range and hope they will inspire people to relish the ritual of enjoying a dram. ”

Nikki Burgess, Global Brand Director of The Glenlivet added: “This is the second year that we have partnered with The New Craftsmen – last year we commissioned designer-maker Gareth Neal to create The Glenlivet Nàdurra Dram Chair. This year, our aim was to build on this partnership to create two unique collectable items – The Glenlivet Nàdurra Drinks Trolley and Dram Tray – which centre on the serving and drinking ritual yet added a wonderful theatre to it.  The partnership is grounded in a mutual respect for craftsmanship and has produced two truly special items that are made using pure and natural methods. The Glenlivet Nàdurra Drinks Trolley and Dram Tray are surprising and unique, and are both timeless originals.”

The Glenlivet expanded the Nàdurra range in September 2015 with the addition of The Glenlivet Nàdurra Peated Whisky Cask Finish, complementing existing permanent expressions, The Glenlivet Nàdurra Oloroso and The Glenlivet Nàdurra First Fill Selection.  The Glenlivet Nàdurra Peated Whisky CaskFinishis available in nine domestic markets, including USA and France, and Global Travel Retail, priced at USD$89.

Notes:

The Glenlivet Nàdurra Peated Whisky Cask Finish Tasting Notes:

Colour: Amber gold

Nose: A perfect balance of fresh, ripe orchard fruit, sweet vanilla cream and delicate wood smoke

Palate: Notes of rich honey and subtle vanilla, with a sweet, tangy smokiness

Finish: Long and developed, with vibrant notes of fresh fruit and spicy smoke

Features of The Glenlivet Nàdurra Drinks Trolley include:

  • Cox’s distinctive wood ‘weave’ used for the cupboard panels and the Trolley’s large ‘barrow’ wheels made from oak staves from retired casks
  • A hand-blown glass vessel to hold ice and water by glass artist Michael Ruh featuring a copper spinner and floating wood shavings
  • Three bespoke rests to showcase the three expressions in The Glenlivet Nàdurra range with each one’s unique cask finish brought to life: new The Glenlivet Nàdurra Peated Whisky Cask Finish rests upon 3,000 year-old Peated Oak, The Glenlivet Nàdurra Oloroso is ‘cupped’ in warm hued Cherry wood, while The Glenlivet Nàdurra First Fill Selection rests upon golden Medullary flecked American White Oak

About The Glenlivet

Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.

http://www.theglenlivet.com/

@TheGlenlivet

About The Glenlivet Nàdurra

The Glenlivet Nàdurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery.  Each expression in The Glenlivet Nàdurra range is crafted in small batches using nineteenth century production methods and is matured exclusively in a different cask-type, showcasing the versatility and flawless quality of The Glenlivet spirit. Unlike most modern whiskies, the range is bottled without chill-filtration, which offers the additional complexity, body and texture of a whisky that has just been drawn from the cask. Twists on the original The Glenlivet Nàdurra include The Glenlivet Nàdurra Oloroso, The Glenlivet Nàdurra First Fill Selection and now new The Glenlivet Nàdurra Peated Whisky Cask Finish.

About Sebastian Cox

The furniture designer-maker is known for his passion for sustainability, love of British hardwoods and exploration of coppiced timbers. His design philosophy hinges on honesty and simplicity, his executions thoughtful and contemporary. Sebastian designs at the workbench, using his material as inspiration and strives to create objects which show off the beauty of timber, the elegance of how a piece is constructed and its natural textures.

Sebastian lives and works in South London, cycling to and from his workshop in Woolwich. He manages a woodland in Kent. Commissioned by Sir Terence Conran last year to craft his Wish List piece in conjunction with the American Hardwood Export Council – exhibited at the V&A during the London Design Festival.

About the New Craftsmen

Launched in December 2012 in Mayfair, The New Craftsmen works to promote and sell craftsmanship from the British Isles, from a selection of Britain’s finest makers, working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond,. . In June 2014 it opened its first permanent space in Mayfair, located in a late 19th century building that was once a workshop to makers of breeches.  From here it sells the work of a growing network of makers, as well as manage bespoke commissions for those looking for completely unique pieces.  Work is also sold online and shipped internationally.

http://www.thenewcraftsmen.com/

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets, which include 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

http://www.pernod-ricard.com/

Posted in Press Releases @ 12:04 am by admin
RSS Feed RSS Feed

CHIVAS REGAL LAUNCHES THE VENTURE II – Scotch Whisky News

November 4th, 2015

AA Live with Chivalry

CHIVAS REGAL LAUNCHES THE VENTURE II

WITH OVER US$1 MILLION OF SUPPORT AVAILABLE FOR HONG KONG’S MOST DRIVEN CHANGE-MAKERS

Chivas Regal, the world’s original luxury whisky, today announced the launch of The Venture II – a global search for social entrepreneurs whose businesses and ideas use enterprise and innovation to inspire positive social change. Locally, The Venture II represents a renewed quest for Hong Kong’s most driven change-makers. The Venture was first launched in 2014 and propelled Hong Kong’s Diamond Cab to the finals in San Francisco, USA. This year, Chivas Regal Hong Kong will host a series of inspiring events in the lead-up to the selection of a finalist who will represent Hong Kong’s best social enterprises globally.

The Venture II is an initiative with an international focus on providing aspiring social entrepreneurs with US$1 million of financial assistance, global exposure for their company or idea, and support from world-famous business mentors. Chivas Regal will provide mentorship and financial backing to those who aim to succeed in business whilst making a positive impact on the lives of others. Up to 20 of the most promising social entrepreneurs from around the world will be invited to the Accelerator Week in Silicon Valley, California – home to some of the world’s leading start-ups. These finalists will meet with leading tech companies, receive mentorship from experts, and then pitch for a portion of the US$1 million in funding to create and advance transformative and positive social change.

The inaugural year of The Venture saw more than a thousand social entrepreneurs apply for US$1million in funding and sent Hong Kong’s Doris Leung of Diamond cab to the Accelerator Week and The Final Pitch event in San Francisco. During Accelerator Week, the 16 global finalists polished their pitches and engaged in discussions, hosted by inspirational leaders such as Moving Brands, Google, and Duarte. The finalists pitched the potential of their start-up to an expert judging panel that included actor and social entrepreneur Adrian Grenier. Algramo from Chile was awarded the largest share of the fund, receiving US$300,000 to further develop the pioneering food distribution enterprise.

Registration for The Venture II is straightforward.  Hong Kong applicants need to complete the registration form at http://www.theventure.com/. The Venture II is open to the public; it is not limited to those who own a company. The hopeful entrepreneur without a company can also pitch their idea by submitting a video (max. 2 min.) or a presentation deck introducing the business and describing how the business works. The business must aim to affect positive social change; such as a tangible contribution to the betterment of others, or our environment, etc. All applications must be submitted by November 20, 2015 (Friday).

On October 20th, Chivas Hong Kong will host a dynamic Town Hall discussion hosted by entrepreneur and philanthropist Yana Peel that will offer Hong Kong entrepreneurs the opportunity to gain specific and poignant advice from industry-leaders, and opportunities to meet like-minded peers and mentors. In January, five Hong Kong finalists will be invited to present their visions to a panel of judges, each of whom will evaluate the plan for its ability to create impactful social change through a financially viable business model that has potential to scale. The judging panel will consist of local leaders who have successfully navigated the business world. The business that demonstrates the most potential to remain successful while generating positive change will be showcased on http://www.theventure.com/. Here, applicants will be able to view short documentaries about other social entrepreneurs from around the world, providing insights into their success, as well as articles with advice and features about the business of ‘doing good’. Starting on April 2016, TheVenture.com will offer the public a chance to judge the finalists through voting and crowd-sourced funding.

Richard Black, Global Brand Director, Chivas Regal, says: “Chivas Regal has continuously invested their profits into others like them; those who are committed to making a positive impact on society. The brand is not only committed to crafting their world-famous whisky, but also to inspiring profound and positive changes in global communities. Chivas Regal is dedicated to passing on their socially-responsible beliefs and values to the next generation, inspiring them, and educating them on the importance of pursuing business initiatives as a force for good.”

With over a million US dollars in funding and resources provided by Chivas Regal, The Venture II will enable promising and aspiring social entrepreneurs from around the world to realize their idea’s potential, gain exposure for their business, and begin making the positive impact our world needs.

To find out how to pitch your idea for social change, visit http://www.theventure.com/.

About The Venture

The Venture is Chivas Regal’s global search to find and support the most promising aspiring social entrepreneurs who want to succeed whilst making a positive impact on the lives of others. With over US$1 million in funding and resources, The Venture will enable social entrepreneurs from around the world realise their potential and gain exposure for their business.

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Posted in Press Releases @ 12:03 am by admin
RSS Feed RSS Feed

JIM BEAM URBAN STILLHOUSE OPENS ON FOURTH STREET LIVE! IN LOUISVILLE – American Whiskey News

November 3rd, 2015

Jim Beam Urban Stillhouse

JIM BEAM URBAN STILLHOUSE OPENS ON FOURTH STREET LIVE! IN LOUISVILLE

Louisville, KY – October 1, 2015 – Beam Suntory, the world’s leading Bourbon maker, today celebrated the grand opening of Jim Beam’s new visitors’ experience in the heart of Louisville’s Fourth Street entertainment district.  The Jim Beam Urban Stillhouse not only establishes a highly visible presence for the world’s No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.

“For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors’ destination outside of our flagship distillery,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “We’ve taken the brand’s rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky.”

Kentucky Gov. Steve Beshear and Louisville Mayor Greg Fischer joined 7th generation Master Distiller Fred Noe, company leaders and local dignitaries to officially open the doors and commemorate Jim Beam’s unwavering commitment to the bourbon industry – an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.

“Bourbon is one of Kentucky’s most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year,” Gov. Beshear said. “With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville.”

 “We are happy to see Jim Beam expand its footprint in downtown Louisville,” added Fischer. “Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky’s heritage while driving increased visitors to Kentucky bourbon distilleries.”

Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors’ experience like no other, with special features that include:

  • A distillation system showcasing a small copper pot still with a unique rectifying column and see-through glass vapor condenser.
  • Interactive displays and décor that immerse Bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whisky making;
  • A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing bourbon;
  • A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon;
  • A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site’s exclusive Bourbon offering, Jim Beam Urban Stillhouse Select:
    • Jim Beam® Urban Stillhouse Select – Distilled and bottled exclusively for the Jim Beam Urban Stillhouse in the heart of Louisville’s 4th Street Live, the Bourbon is extra-aged Kentucky Straight Bourbon Whiskey. At 100 proof (50% alc./vol.), this ultra-premium bourbon offers hints of bold oak notes with fruit and tobacco. Additionally, the Bourbon is not chill filtered to impart a richer, full-bodied tasting experience. The only Jim Beam Bourbon to feature a steel stamped logo on the bottle, Jim Beam Urban Stillhouse Select is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively).

The Jim Beam Urban Stillhouse is located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year’s Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).

For more information, visit the Jim Beam Urban Stillhouse online at http://www.jimbeam.com/. or like Jim Beam® Bourbon on Facebook and follow the brand on Twitter via #UrbanStillhouse to learn what’s going on at the Urban Stillhouse.

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

Posted in Press Releases @ 12:04 am by admin
RSS Feed RSS Feed

Kentucky Bourbon Hall of Fame Welcomes Four New Members & First Lifetime Achievement Honoree – American Whiskey News

November 3rd, 2015

AA bourbonhalloffame_header

Kentucky Bourbon Hall of Fame Welcomes Four New Members & First Lifetime Achievement Honoree

BARDSTOWN, Ky. – The prestigious Kentucky Bourbon Hall of Fame today honored five individuals for their service and support of the Commonwealth’s signature industry, including the first-ever Lifetime Achievement Award to a renowned Master Distiller.

“This is one of our largest and most diverse classes in years, yet all are distinguished by their remarkable achievements in promoting, protecting and elevating our legendary craft,” said Eric Gregory, president of the Kentucky Distillers’ Association.

“For their many contributions, our industry offers its genuine thanks – and congratulations.”

This year’s inductees are, in alphabetical order:

  • Parker Beam, Master Distiller Emeritus, Heaven Hill Brands
  • Owsley Brown II, former CEO and Chairman, Brown-Forman
  • Kathleen DiBenedetto, Senior Director of Commercial Marketing, Luxury, Beam Suntory
  • U.S. Senator Wendell Ford
  • Donna Nally, co-creator of the Kentucky Bourbon Festival

Parker Beam was honored with the inaugural Lifetime Achievement Award. Gregory announced that the KDA Board of Directors had unanimously voted to name the award after Beam, now in his 55th year at Heaven Hill. He was elected a charter member of the Hall of Fame in 2001.

“It is a great honor to not only receive this award, but to have it be established in my name,” he said. “Linda and I are just thrilled by the recognition and humbled that the KDA and Kentucky Bourbon Hall of Fame would make this gesture.

“I accept the honor on behalf of my father, my cousin, Booker Noe, Elmer T. Lee and all the others who came before and who also devoted their lifetimes to making great Bourbon, and to making Bourbon great.”

Parker Beam joined Heaven Hill in 1960 working under his father, Earl, as a sixth-generation distiller in his storied family. He became Master Distiller in 1975 and has earned numerous awards for distilling, aging and selecting some of the world’s most acclaimed Bourbons.

He was named Master Distiller Emeritus in 2013 shortly after being diagnosed with Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s disease. His public advocacy for ALS research, care and awareness has generated more than a half million dollars for his “Promise of Hope” fund.

“For more than half a century, Parker Beam has represented Heaven Hill, the Commonwealth and our iconic industry with unmatched integrity, gentleman class and old-fashioned work ethic,” Gregory said. “His passion and loyalty to our amber art is beyond reproach.

“With this award, we salute Parker for not only his accomplishments but also the camaraderie and high regard that we hold for him and his tireless spirit. He is the personification of the premium craftsmanship and unwavering friendship that we all should strive to achieve.”

Gregory and Chris Morris, Vice Chairman of the KDA Board and Master Distiller at Brown-Forman, presented Beam with a distinctive hand-blown glass barrel in recognition of the award.

It was made by artist Brook White of Flame Run Glass Studio and Gallery in Louisville.

Created by the KDA in conjunction with the Kentucky Bourbon Festival in 2001, the Kentucky Bourbon Hall of Fame recognizes individuals and organizations that have made a significant and transformational impact on Bourbon’s stature, growth and awareness.

It is the highest honor given by the signature industry and is presented annually during the Kentucky Bourbon Festival, which runs through Sunday in Bardstown.

Candidates may be nominated each year by the KDA, its member distilleries and the Kentucky Bourbon Festival from four categories: Industry, Journalism, Roll of Honor and Lifetime Achievement. Nominees are then sent to the KDA Board of Directors for final selection.

The induction ceremony was held on the grounds of My Old Kentucky Home in Bardstown, one of the state’s most revered historic sites.

Federal Hill, the Georgian style mansion built around 1795, inspired Stephen Collins Foster to write his immortal song, “My Old Kentucky Home.” It is now part of Kentucky’s parks system and symbolizes the Bluegrass State’s gracious hospitality and genteel culture.

KDA President Gregory presented each inductee with an engraved miniature copper still before an elite crowd of 150 Bourbon barons and dignitaries. Each inductee’s name also was added to a Hall of Fame display at the Oscar Getz Museum of Whiskey History in Bardstown.

Morris also unveiled an official new logo for the Hall of Fame – the first since its inception in 2001. “We’re proud that the Hall now has its own unique identity that honors the roots and rich heritage of our industry,” he said.

Posted in Press Releases @ 12:03 am by admin
RSS Feed RSS Feed

Craft Your Perfect Bourbon – Buffalo Trace Distillery Launches Interactive Website – American Whiskey News

November 3rd, 2015

BT LOGO II

Craft Your Perfect Bourbon

Buffalo Trace Distillery Launches Interactive Website 

            Franklin Co, Frankfort, Ky. (Oct. 28, 2015) – There’s no denying that bourbon has become more popular these days, but many drinkers are new to the brown spirit and confused about how bourbon whiskey is made and the subtle nuances of recipes, aging, proof and warehousing.  Buffalo Trace Distillery aims to change that with a new interactive website, http://www.yourperfectbourbon.com/.

            In just three minutes, users can design a bourbon perfect for their own taste. Once online, visitors will select their own bourbon recipe and learn how the grains such as corn, wheat, rye and barley influence the taste. Adding more rye results in a more “daringly spicy” bourbon, for example.  Visitors will then see animated graphics explaining how the distillation process works, before witnessing just what 55 seconds of charring can do to an oak barrel.  Then users on this bourbon journey get to select which level in the aging warehouse they want their barrel to age, and learn how different elevations within a warehouse ultimately impact the taste of each bourbon.  Aging and proof round out the end of the experience, before each custom designed bourbon is complete. Then a description of each participant’s perfect bourbon is unveiled, based on their individual preferences. While each custom designed bourbon is unique, the website will also identify actual brands from the Buffalo Trace portfolio that taste most similar in profile, helping fans learn what they might like the next time they crave a sip of bourbon whiskey.

            “I hope people will really enjoy this fun and interactive experience, while learning how bourbon is made,” said Kris Comstock, bourbon marketing director. “It takes years to craft a great bourbon, but it only takes minutes to design your favorite online.”

            *Please note, this website (http://www.yourperfectbourbon.com/) is for entertainment purposes only, not for the purchase of whiskey.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/.

Posted in Press Releases @ 12:02 am by admin
RSS Feed RSS Feed

« Previous Page — Next Page »
Powered by WordPress