BUFFALO TRACE DISTILLERY DISTILLS FIRST CORN CROP FOR FARM TO TABLE BOURBON  

Second Year of Corn – A New Variety – Planted 

FRANKFORT, Franklin County, Ky (June 23, 2016) A little over a year ago, Buffalo Trace Distillery quietly purchased an additional 293 acres of farm land adjacent to the Distillery, with the intention of building more barrel warehouses to meet the growing demands of bourbon. In the meantime while permits were being secured for the new construction, Buffalo Trace decided it would be “fun” to plant its own corn, with an idea of creating its own farm to table “single estate” bourbon experience.

But it couldn’t be just any corn that was planted, the Distillery wanted to plant something that had historical meaning to this 243-year-old National Historic Landmark. Research began, and soon a strain was identified that dated back to 1876, around the same time E. H. Taylor, Jr. was making his mark on Buffalo Trace. The strain originated from a White Mastodon variety and through selection techniques in isolation it became “Boone County White,” after a farmer named James Riley coined the name. Coincidentally, Harlen Wheatley, Master Distiller at Buffalo Trace, was born in Boone County, Ky., making that strain even more fitting.

After planting 18 acres of the non-GMO white corn in the summer of 2015, Master Distiller Harlen Wheatley and his team eagerly watched the corn sprout up and begin to grow, and grow, and grow!  And harvest time, the stalks were well over 12 feet tall! The corn was harvested in August of last year and the grain was processed to be dried. After drying all winter, the corn was fermented and distilled at Buffalo Trace on May 31, 2016. All told, 117 barrels of the Boone County White Corn variety were distilled and are now aging in Buffalo Trace’s warehouses, to be taste tested periodically over the next few years to check on progress, and then eventually released, provided the taste profile is up to Buffalo Trace’s rigorous standards.

Now, in 2016, the cycle is beginning again, with Buffalo Trace planting its second year of non-GMO corn, this time Japonica Striped Corn, a strain originally from Japan and dating back to the 1890s. This variety will have variegated leaves of green, white, yellow and pink stripes with dark purple tassels and burgundy kernels. Typically used as an ornamental corn, this variety will be a true experiment to see how it tastes once fermented and distilled next year!  In addition to both the Boone County and Japonica Striped corn being from E. H. Taylor, Jr.’s era, both are dent corn varieties, which have a high starch content and are ideal for distilling, unlike traditional sweet corn one might see in the grocery store.  Buffalo Trace uses a different variety of dent corn in the distillation of the rest of the bourbons in its portfolio.

Buffalo Trace Distillery intends to plant a different variety of corn each year at its farm so each year in the future there will be a unique release.  Name, age or price of this future bourbon has not yet been determined.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1786 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/.

MEXICO BARTENDER CLAIMS THE CHIVAS MASTERS TITLE IN SHANGHAI

Chivas Regal, the world’s first luxury whisky, has crowned Alejandro Millan Ponce de Leon from Instituto Culinario de Mexico and Bootlegger in Puebla, Mexico as the 2016 Chivas Master. The first major bartending competition to be held in Shanghai saw Alejandro overcome fierce competition from 14 of the world’s most innovative bartenders over a five-day final.

Alejandro also led a group of fellow finalists to victory who, as a team, were awarded the title of ‘Chivas Masters Collective’ for their pop-up bar, The Beach Brothers @ Logan’s Punch. The team, comprising of Santiago Ortiz Jacome from Spain, Ben Rojo from the United States, Stanisław Domin from Poland, and Tomáš Melzer from Czech Republic will all embark on a once in a lifetime trip to the Tales of the Cocktail 2016 festival in New Orleans to learn from some of the industry’s most renowned bartenders.

Due to his team spirit, hospitality and outstanding drink creations Alejandro was awarded the overall Chivas Masters title. The expert panel of judges were impressed by Alejandro’s winning local cocktail, ‘El Jornalero’, which displayed a culinary connection with his region’s indigenous ingredients and showed a great authenticity tying it to the roots of his Mexican culture.

The accolade of Chivas Master will take Alejandro on a bespoke trip to one of the world’s most iconic bars in a city of his choice to create a signature Chivas cocktail as a lasting contribution to the global competition.

The 2016 Chivas Masters judging panel boasted some of the world’s top industry leaders: Chris Lowder, head bartender at the Four Seasons in Seoul; Naren Young, head bartender at Dante in New York City; industry legend Dre Masso; and Leo Robitschek, bar director of New York’s Eleven Madison Park, who each coached the finalists in a series of workshops and judged competitors on their bartending talent and ability to lead, mentor and inspire a team.

Alejandro commented: “The global Chivas Masters final in Shanghai has opened my eyes and I hope that I have shown just what Mexico can do. It is a huge honour to hold the title of Chivas Master. The support of my team in Mexico and the amazing bartenders around me here at the global final has showed me that true brotherhood exists, and being able to work with these people is a great privilege.”

Max Warner, Global Brand Ambassador for Chivas Regal, commented: “The third year of the Chivas Masters global bartending competition has shown the world that a great cocktail is more than just an exceptional spirit base, which is of course essential: teamwork and collaboration are also key components in delivering a memorable drinking experience. Our winner Alejandro epitomised these values, underpinned by truly outstanding bartending skills – a worthy winner, supported by his team.”

The 15 competing bartenders earned their place at the global final by impressing at national heats, where they were challenged to recreate Chivas Regal’s journey across the globe. Creating serves that were inspired by the classic cocktails of New York to the booming bars of Shanghai via their home country, all cocktails were designed to enhance Chivas Regal’s smooth and generous house style – a feat that the bartenders were asked to replicate in the Chivas Masters global final this week.

Dre Masso remarked on the outstanding quality of entrants in the Chivas Masters 2016 global final: “On behalf of the wider judging panel it was fantastic to see such a resourceful, innovative and skilful group of bartenders competing – all of the finalists in Shanghai proved themselves to be at the top of their game. However, Alejandro is a fantastic winner, both due to his exceptional talent behind the bar and his camaraderie throughout the finals. I can’t wait to see how his career progresses – I expect great things.”

NOTES

About Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks. In 2015, the iconic brand welcomed the pinnacle of the range with the introduction of the new ultra-prestige blend, Chivas Regal The Icon. www.chivas.com

About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No. 2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com @ChivasNewsRoom

About Pernod Ricard Pernod Ricard is the world’s No. 2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com

Wemyss Malts Midsummer Single Cask Release of 2016

As  we  gather  to  celebrate  the  longest  day  –  midsummer,  Independent  bottler  Wemyss  Malts releases a  gathering  of nine  new single cask whiskies ranging from 18 to 27  years  old.  As always the descriptive names of these whiskies are based on the flavours and aromas discovered by the Wemyss tasting panel.

The full single cask list of this release comprises of:

“Arbor in Bloom” 1995 (20yo) single cask from Glen Grant Distillery, Speyside
“Summer Breeze” 1995 (20yo) single cask from Linkwood Distillery, Speyside
“Spiced Rum Baba” 1988 (27yo) single cask from Glenrothes Distillery, Speyside
“Fields of Barley” 1990 (24yo) single cask from Bunnahabhain Distillery, Islay
“Lemon Buttered Kippers” (18yo) single cask from Bunnahabhain Distillery, Islay
“Briny Tangle” (25yo) single cask from Bowmore Distillery, Islay
“Banquet of Fruits” (21yo) single cask from Aberfeldy Distillery, Highlands
“Nuts about Pears” (24yo) single cask from Blair Athol Distillery, Highlands
“Mocha Moment” (27yo) single cask single grain from Invergordon Distillery

William Wemyss, Founder and Managing Director at Wemyss Malts, commented: “As there are more hours of daylight today, we’ve released  a larger batch of  nine single casks to provide an opulent  choice  of  drams  to  enjoy  through  the  long  evening  light.  From  the  topical  “Summer  Breeze” and “Fields of Barley” to  “Arbor in Bloom”  and “Banquet of Fruits”,  all are ideal for joining in with the midsummer revelries.”

Selected by the ever diligent Charlie Maclean each cask is limited to only a few hundred bottles with suggested retail prices ranging from £80 to £150. These bottlings will be available in selected retailers in the UK, EU and key Asian markets.

Notes :

 Edinburgh  based  Wemyss  Malts  is  owned  by  the  Wemyss  family  and  their  family  seat  is
Wemyss Castle in Fife where they’ve lived since the 1300s.

Wemyss Malts has an ongoing blended malt whisky range comprising: The Spice King, The Peat Chimney and The Hive;  single malt single cask bottlings and blended Scotch range, Lord Elcho.

Kiln Embers, 2015’s heavily peated, non  chill-filtered  release from Wemyss Malts has been awarded  gold  medal  by  the  World  Whisky  Awards  in  the  category  of  best  Scotch Blended Malt – No Age Statement.

The Wemyss family premium wines and spirits brands also include boutique gin Darnley’s View,  together  with  the  premium  wine  estate  of  Rimauresq  Cru  Classé  in  Cotes  de Provence.

The  family  has  opened  a  single  malt  distillery  at  Kingsbarns,  near  St.  Andrews  in  Fife www.kingsbarnsdistillery.com

THE FAMOUS GROUSE HOUSE RETURNS WITH THE LAUNCH OF ‘FAMOUS FRIDAYS’ HEADLINER COMPETITION  

Back by popular demand, The Famous Grouse House is returning to Scotland’s Capital for Edinburgh’s International Festival Fringe this August (Wednesday 3^rd August – Saturday 27^th August 2016) for its second consecutive year. To celebrate, Scotland’s favourite whisky will be launching ‘Famous Fridays’ headliner competition giving 4 lucky artists or bands the chance to win a headline slot like no other and earn the right to say they have played at the Edinburgh Festival at the famous venue!

The destination pop up bar which is set to return to George Street in the centre of the capital’s festival entertainment, will invite artists and bands over the age of 25 to submit their video entries to The Famous Grouse from 20 June 2016 for an opportunity to win a prime time Friday slot and perform live on stage! Artists and bands are invited to enter via email to: competitions@thefamousgrouse.com with a video link to one of their songs, alongside details of the band. Full terms and conditions are available on The Famous Grouse UK website www.thefamousgrouse.com/gb.

The winners will be joined by some of Scotland’s best up and coming music acts and musical fringe performances from all over the globe, as part of the eclectic festival programme at Venue 7, The New Town Theatre. Located just outside this popular festival venue, on a pedestrian friendly section of George Street, The Famous Grouse House will be open daily from 11:00am to midnight and include performances from popular festival band Posable Action Figures, Glasgow based indie rock band Kelvin and the hugely admired solo artist Luke Carey taking to the stage. With critically acclaimed new music, a festival vibe and a fresh sense of fun, The Famous Grouse House is going to be the perfect place to soak up the best of the festival!

Johna Penman, Marketing Controller, The Famous Grouse commented: “Last year we created the perfect place to enjoy Scotland’s No.1 selling Blended Scotch Whisky, The Famous Grouse, debuting The Famous Grouse House at The Edinburgh Festival Fringe. With live music every day and a variety of refreshing summer serves, we joined in the world’s largest arts festival for three exhilarating weeks and attracted the most talented performers to our stage for everyone to enjoy.  We are returning even bigger and better for a second year, this time with the exciting launch of ‘The Famous Friday’ Headliner competition, which will give the public the chance to vote for who they want to see on stage. We can’t wait to welcome visitors to our famous venue – there’s no better place to be this August!”

The Famous Grouse House is open daily from the 3rd to the 27th August, from 11am until midnight, with live music every day, situated outside New Town Theatre, Venue 7, 96 George Street.

Please enjoy our whisky responsibly www.drinkaware.co.uk

For more information visit http://www.famousgrouse.com/. For the latest news follow on twitter @TheFamousGrouse or Facebook at: TheFamousGrouseUK #famousgrousehouse #famousfridays

NOTES 

The Famous Grouse House Headliner Competition

Bands can enter by sending their YouTube video entry to: competitions@thefamousgrouse.com

The competition will open on Monday 20^th June and close Friday 8^th July at 12pm. A shortlist of acts will be selected by the panel of x4 judges on Friday 8^th July and this shortlist will then be put to a public vote on The Famous Grouse UK Facebook page fans to decide who wins the headliner slot. (Public vote closes 14^th July) Winners will be notified on Friday 15^th July. 

Full terms and conditions are available on The Famous Grouse website and below:

The Famous Headliner Competition 2016

Terms and Conditions 

Entrants will be deemed to have accepted these terms and conditions, and agreed to be bound by them when entering this Promotion. 

• Promoter: The promoter is Maxxium UK Limited (the “Promoter”) whose registered office is Maxxium House, Castle Business Park, Stirling, Stirlingshire, FK9 4RT

1. Entrants: This Promotion (“Promotion”) is open to residents of the United Kingdom aged 25 or over.
2. Purchase: No purchase necessary. No purchase of The Famous Grouse product(s) necessary to enter the competition.

• Promotion period: Start date: 09.00 GMT on Monday 20^th June 2016. Closing time and date: 18.00 GMT on Thursday 14^th July 2016.

• How to enter: To take part in this Promotion entrants may enter via sending an email to competitions@thefamousgrouse.com with a video/audio link to one of the artist’s/band’s songs, details of each of the members of the band including their age and country of residence and a description of the artist or band (50 words max.) Entrants must be aged 25 and over (this applies to all members of the band detailed within the entry.) Photographic ID must be supplied by the artist and all band members with entry. This is to comply with the Portman Code of Practice for Marketing Alcohol.

1. Entries: All entries must include name, telephone number, email address of entrant, date of birth, please take care when entering the competition and make sure that your entry is complete. Entries that are incomplete or that cannot be clearly viewed or read will not be entered into the competition. Maximum of one entry per artist/band.
2. Draw: The winner will be selected by a panel of judges comprising of two guest judges and the Maxxium The Famous Grouse brand team. The competition will open at 09.00 Monday 20^th June and close Thursday 14th July at 12pm. A shortlist of acts will be selected by the panel of x4 judges on Friday 8^th July and the shortlist will then be put to a public vote from the 11^th – 14^th July on The Famous Grouse UK Facebook page for fans to decide who wins the headliner slot .Winners will be notified on Friday 15^th July.
3. Winner: Winners will be notified by email or phone within 2 working days of draw but in no event later that 18.00 GMT on Friday 15^th July 2016. Winner must confirm their acceptance of the Prize (as defined below) by or before 18.00 GMT on Monday 18^th July 2016.
4. Prize: The prize is a an opportunity for the winning artist or band to perform on stage at the at The Famous Grouse House on George Street, Edinburgh, during the Edinburgh International Fringe Festival on a Friday throughout August at 8.30-9.30pm (prime slot.) Winning artist or band must be available to play on a date selected by The Famous Grouse from the following dates: 5, 12, 19, 26 August 2016 at the time 8.30pm-9.30pm; or prize will be revoked. The artist or band must arrive no later than 8pm to set up for 8.30pm slot.
5. Winners: Winners must be aged 25 or over and will each need a photographic ID and will be required to complete and sign a Winner information form in order to take up the Prize. The Prize does not include travel expenses or accommodation. The prize includes a headliner slot on one Friday during the festival from the following date: 5, 12, 19, 26 August 2016 at 8.30pm-9.30pm. The prize does not include any other costs or expenses not specifically listed in the above paragraph
6. Applicable law: This Promotion, and any dispute or claim arising out of or in connection with it (including the prize), shall be governed by and construed in accordance with Scottish law and you irrevocably agree that the courts of Scotland shall have exclusive jurisdiction to settle any such dispute or claim.

Competition is not open to employees of this outlet or of The Edrington Group or Maxxium UK Ltd their families, agents and agencies and anyone else professionally connected with this promotion.

1. Reserved Rights: The Promoter reserves the right to share artist or band’s video content and video entry as part of pre and post promotion of show on social media channels including YouTube, Facebook and Twitter.
2. The prize for the winner is non-exchangeable, non-transferable and no cash alternative is offered.

Liability etc

1. There are certain things for which the Promoter does not accept any liability to you, and these are explained in the next two paragraphs. The law does not allow the Promoter to exclude or limit its liability for some things, such as death or personal injury caused by its negligence, or loss caused by a false statement where the statement is made fraudulently.  The Promoter accepts full liability for these matters.  Otherwise, the exclusions of liability described below will apply. References to the Promoter include all of the Promoter’s associated companies, agents or any other third party involved in the Promotion.
2. The Promoter will not be responsible for (and will have no liability in connection with) the following occurrences, to the extent that they occur for reasons beyond the Promoter’s reasonable control:

1. any postponement or cancellation of the Promotion; and
2. any act or default of any third party supplier.

1. The Promoter does not accept responsibility for network, computer, hardware or software failure of any kind, which may affect the sending, receipt or processing of your entry.
2. Entries must not be made through agents or third parties.  Incomplete entries will be disqualified and will not be counted.
3. The Promoter’s decisions are final and binding in all respects on all entrants. No correspondence will be entered into. Entries that do not comply in full with these terms and conditions will be disqualified.
4. Please note that this Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Twitter and/or Instagram.  By entering, you acknowledge that Facebook, Twitter and Instagram bear no responsibility for this Promotion and, to the maximum extent permitted by law, you release Facebook, Twitter and Instagram from any liability whatsoever in connection with this Promotion.  You understand that the information you provide is provided to the Promoter (and its affiliates, associates and agents where applicable) and not to Facebook, Twitter or Instagram.
5. If the Promoter has grounds to suspect any entrant or third party of cheating, deception or fraudulent or unsportsmanlike conduct of any kind (including, without limitation, manipulating the Promotion, choice of winners or any entry) the Promoter reserves the right (in its sole discretion) to disqualify any entrant, entry or person it reasonably believes to be responsible for, or associated with, such activity.
6. The Promoter reserves the right to amend these terms and conditions at any time. 

Personal Details and Submission of Photographs

1. For the purposes of the Data Protection Act 1998, the entrant acknowledges that in the course of entering via email to competitions@thefamousgrouse.com where the entrant has given consent by submitting video content of band, certain personal information or data about the entrant will be captured electronically or otherwise and transmitted to the Promoter. By entering into any promotion, the entrant expressly agrees to transfer such personal information or data to Maxxium UK Ltd to use, store and process the personal information for this competition and for future promotional actions and advertising related with the product The Famous Grouse. The entrant has the right to access, modify and cancel the personal information or data by contacting us at The Famous Grouse, Maxxium UK Ltd, Maxxium House, Castle Business Park, Stirling, FK9 4RT or via Karen.dobie-lawson@maxxium.com.
2. Any personal information, including without limitation, the entrant’s name, age, address (including postcode), telephone number and/or email address will be used solely in connection with this competition and for any purpose for which the entrant specifically opts in and will not be disclosed to any third party except for (a) the purpose of fulfilling the Prize(s) where applicable and (b) for any purpose for which the entrant specifically opts in. Any personal information held by the Promoter in respect of any competition will be held on record for a reasonable period to fulfil the purpose for which such personal information was collected. If an entrant gives the Promoter permission to pass on their personal information to a third party then this shall no longer be the responsibility of the Promoter and shall be subject to the privacy policy of that third party.

Publicity

1. The Winner agrees to allow the Promoter to use their name, competition entry and performance on stage for advertising and publicity purposes without additional remuneration. This authorization is not limited in time or geographically.
2. The Winner hereby agrees to be photographed and  filmed during the Prize, and the Winner agrees to sign a release form (to be provided by the Promoter or its agent) which will entitle the Promoter, and third parties to use and exploit the photographs and footage of the Winner for various purposes including promotional and advertising purposes without further remuneration.  The Winner shall procure that their chosen companions shall do the same if required by the Promoter. This authorization is not limited in time or geographically.
3. The Winners will take part in other related reasonable publicity and PR activity at the Promoter’s request.
4. Reserved Rights: Maxxium reserve the right to share artist or band’s video content and video entry as part of pre and post promotion of show on social media channels including YouTube, Facebook and Twitter.

Scottish Law applies

1. This Promotion, and any dispute or claim arising out of or in connection with it (including the prize), shall be governed by and construed in accordance with Scottish law and you irrevocably agree that the courts of Scotland shall have exclusive jurisdiction to settle any such dispute or claim.
2. The winner may be required to provide a written acknowledgement of acceptance of all Terms and Conditions of the competition prior to receiving their prize. 

The Famous Grouse (http://www.thefamousgrouse.com/)

• The Famous Grouse is the no. 1 whisky in UK and no. 4* standard blended whisky worldwide (*IWSR data 2014).
• The Famous Grouse has been the best-selling whisky in the home of Scotch whisky, Scotland since 1980.
• The Famous Grouse is exported to over 100 countries.
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
• The brand became so popular that on August 12^th 1905 it was renamed The Famous Grouse.
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience) 

About Maxxium UK

• Maxxium is the distributor of The Famous Grouse and Famous Ginger Grouse in the UK.
• The Famous Grouse portfolio includes: The Famous Grouse, The Famous Grouse Smoky Black, The Famous Grouse Mellow Gold, and The Naked Grouse.
• Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Suntory and Edrington Group.
• Its UK portfolio of premium brands includes: Blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, Bowmore, Auchentoshan, The Macallan, and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag) Japanese whiskey (Hibiki, Yamazaki, Hakashu), cognac (Courvoisier) vodka (Stolichnaya), rum (Brugal), liqueurs and specialities (Sourz, Midori, Bols liqueurs, Galliano, After Shock)

Lagavulin™ Releases 25 Year Old Limited Edition Bottling to Honour

200 Years of Distillery Managers

2016 continues to be a year of celebration for Lagavulin as the Iconic Islay distillery marks its 200^th anniversary with a limited edition release. This Lagavulin 25 Year Old release is a recognition of the contribution the Lagavulin distillery managers have made in crafting Lagavulin across the years. Lagavulin is treasured around the world as one of the most special Single Malt Scotch Whiskies and this is the first 25 Year Old release to be matured exclusively in sherry casks.

200 years ago, John Johnston & Archibald Campbell oversaw the first new make spirit distilled. Since that day the distillery managers have carried on the Lagavulin legacy, creating an acclaimed spirit on the shores of the Isle.

Georgie Crawford, distillery manager at the Lagavulin distillery said: “For two centuries, Lagavulin has been crafted through the hands of hard working Islay residents; from peat cutters to warehousemen; the characters that make Lagavulin what it is today share a passion for producing an award winning Islay dram, and I am proud to say that I am part of this passionate group of people.”

This 25 Year Old is an ode to the many craftsmen and immense skill behind making Lagavulin whisky. With the typical peaty, rich and iconic flavours of Lagavulin, this special bottling follows the earlier release of Lagavulin 8 Year Old this year, which marked the start of the #Lagavulin200 anniversary celebrations.

Dr Nick Morgan, Diageo’s Head of Whisky Outreach adds: “To continue this special birthday we wanted to release a brand new bottling to Lagavulin enthusiasts worldwide. The 25 Year Old is a sublime expression of Lagavulin, I couldn’t think of a better way to pay homage to the distillery managers. This year our aim is to bring as many people to Islay and Islay to as many people from around the globe as possible to celebrate years of craft and passion.”

Cramped and chaotic by nature, this sea front distillery can never be expanded and therefore demand often exceeds supply. Bottled at natural cask strength and with only 8,000 individually numbered bottles worldwide, this extremely limited edition will become a beautiful collectors item that will rest comfortably on any whisky connoisseur or collectors’ cabinet around the world.

Instagram: @lagavulinwhisky

Twitter: @lagavulinwhisky

Facebook: https://www.facebook.com/Lagavulin

For more Malts news please visit: http://www.malts.com/ 

NOTES

Tasting notes:

Appearance: Deep, red-hued chestnut. Slow, lingering 

Nose: Profound, complex and dry overall. Rich yet elusive, it really takes time to open up, first offering liquid dried fruits; figs, dates or prunes, a trace of treacle toffee with almost no sweetness and a distant faintly medicinal note of wood polish, which takes on char and smoke, as with a fine old oak chest left too close to a roaring fire. Gradually you discover jammy notes with roasted meats and honey; even, a raspberry coulis. Finally, there are clean ripe red apples, mint and, in time, a whiff of sealing wax. Water brings up soft toffee and milk chocolate, sweet marzipan over sour cherries, cold smoke, burnt timbers and pine resin. 

Body: Medium-rich, coating

Palate: A voluptuous, oily texture, with a bitter-sweet and gingery, slightly drying start. Intense, with masses of charred wood, oak-smoked meats, honey, burnt treacle tart and ash. Then, refreshing spearmint. Salty, then sweet, with water; gentle peat and spearmint. Now it’s soft, comforting and relaxed.

Finish: Long, smooth, sweetly honeyed and elegant, with slowly rising fragrant wood smoke, ash, salt and a subtle, chilli like heat; followed by cooling eucalyptus. Finally, oily and bittersweet, with burnt orange peel, all of it lingering deliciously. Softer with water, which brings a late, quiet pungency.

The origins of Lagavulin

Local records suggest that Lagavulin was already a centre of whisky production in the early 18th century. There had almost certainly been many other illicit stills before John Johnston founded the first legal distillery at Lagavulin Bay in 1816. As with all Scottish distilleries, it passed through the hands of different owners, including the celebrated Sir Peter Mackie, whose company became White Horse Distillers, forever associated with Lagavulin. White Horse joined The Distillers Company Ltd. (eventually Diageo) in 1927. In 1989, Lagavulin, now normally bottled at 16 years rather than the original 12, became one of the six Classic Malts of Scotland™

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

The LAGAVULIN word and associated logos are trade marks. © 2016

Visit malts.com for further information.

CHIVAS BROTHERS’ PAISLEY, GLASGOW AND AYRSHIRE EMPLOYEES DONATE TO MACMILLAN CANCER SUPPORT WEST OF SCOTLAND

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is today awarding £5,000 to Macmillan Cancer Support in the West of Scotland, after employees from its Willowyard, Strathclyde and Paisley sites voted in their droves to support the charity.

Each year, Chivas Brothers’ staff select their favourite causes to support as part of the company’s commitment to build strong relations with the local communities where it operates.  Macmillan Cancer Support in the West of Scotland is dedicated to working closely with local people and raising money to provide services for those living with cancer and to support their families. A £5,000 donation ensures that a Macmillan nurse is able to give in-home support for people living with cancer for a whole month.

Lisa McGrogan, of Macmillan Cancer Support, said: “We are extremely grateful to the staff at Chivas Brothers for choosing us as their charity of the year partner for 2016-2017.  Sadly the number of people being diagnosed with cancer is increasing every year and that means Macmillan’s support for people living with cancer is in more demand than ever.

“Without companies like Chivas Brothers fundraising for us we would not be able to be there to support people with cancer and their families when they need us most.”

Jim Beck (pictured), who works within IT at Chivas Brothers, said: “I think if you took a survey on the street and asked them what the Macmillan charity meant to them, the majority would reply that they have a friend or relative who has benefited from the work and care they provide, and I am included in this. This is why it is a special charity to me.”

Jennie Norrish, Head of Communications at Chivas Brothers, said: “It is a great pleasure to announce that our employees have chosen to support Macmillan Cancer Support in the West of Scotland this year. We are dedicated to being a part of the communities where our employees live and work, and therefore support this incredibly worthy cause that is so close to the hearts of our Willowyard, Strathclyde and Paisley workforce. The Charity of the Year initiative is a great opportunity for Chivas Brothers to give back to our local communities.”

The donation to Macmillan Cancer Support forms part of a £20,000 contribution to four charities across the UK, each representing a region in which Chivas Brothers operates and includes; Macmillan Cancer Support in the West of Scotland, Paisley, Glasgow and Ayrshire; The Jake McCarthy Foundation, London and Plymouth region; Alzheimer Scotland, Northern Scotland region; and the Beatson Cancer Charity, Dunbartonshire.

The annual charity vote is just one of a number of initiatives that Chivas Brothers’ employees can take part in throughout the year, including a ‘doubling-up scheme’ where the company matches funds raised for good causes by workers in their spare time.

Notes:

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40index.
www.pernod-ricard.com

Introducing Whiskey Thief

“Life’s too short to wait for the good things, so we made the clock tick a little faster when we created Whiskey Thief.”

www.whiskeythief.co.uk/

Welcome to Whiskey Thief, the bourbon that fuses whiskey-making tradition with innovation to offer the modern consumer an intriguing, contemporary brand with a smoother, more mature flavour.

Whiskey Thief is authentic to its core and has been created by Bourbon experts specifically to fill a gap in the market by offering consumers something refreshingly different. From its distinctive mask-style label to its contemporary typography and bold colour scheme, Whiskey Thief is very much the antithesis to most bourbon brands that follow a well-trodden design path and apply similarly traditional themes, names and motifs. Everything about Whiskey Thief reflects the ethos and independent spirit of its UK-based creators.

The bourbon in every bottle has been developed over several years with MGP Distillery in Lawrenceberg, ‘Malt Advocate’s 2015 Distiller of the Year’. Even before full production could begin many experiments and tastings were undertaken to finally arrive at the finished taste profile. During this development process the team ran a particularly exciting experiment which utilized new innovation made available from the barrel industry. The results were truly captivating as they discovered a method which helped the clock tick a little faster and accelerate the maturation process.

The result is a mature and truly well-rounded flavour. With a pleasant sweetness, an undercurrent of fruit spice and delicate vanilla and mocha notes, Whiskey Thief is delicious either as a smooth, sipping drink or in a refreshing cocktail. Its initial run is limited to 80 barrels meaning that every drop is created with a labour of love.

Whiskey Thief will be distributed in the UK exclusively by Amathus Drinks Plc and is available now at an accessible retail price point of £25 for a 70cl bottle.

Whiskey Thief is perfectly poised to capture the imagination of bourbon connoisseurs and newcomers alike and make an impact in 2016 as the bourbon scene continues to grow. Its mystery surely won’t remain a secret for long.

CHIVAS BROTHERS’ DUNBARTONSHIRE EMPLOYEES DONATE TO BEATSON CANCER CHARITY

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is today awarding £5,000 to Beatson Cancer Charity, after employees from its Dunbartonshire sites voted in their droves to support the organisation.

Each year, Chivas Brothers’ staff select their favourite causes to support as part of the company’s commitment to build strong relations with the local communities where it operates. The Beatson West of Scotland Cancer Centre is an internationally renowned cancer centre and the busiest in the UK in terms of clinical activity and patient numbers. A £5,000 donation will support the charity’s pioneering work, which supports the 8,000 new patients and their families who attend the cancer centre every year.

Joyce Ross, Fundraising Manager at Beatson Cancer Charity, said: “On behalf of everyone at Beatson Cancer Charity, I’d like to express our sincere thanks to everyone at Chivas Brothers for this incredibly generous donation.

“Alarmingly, more than one in three people are affected by cancer in the West of Scotland – the highest cancer rate in Europe. As technology advances and new treatments are developed, the demands on cancer services continue to grow so this truly amazing level of support is so vital in helping us to continue to provide funding and wellbeing services to enhance the wonderful care thousands of patients receive at The Beatson West of Scotland Cancer Centre and related facilities each year.

“All money raised will go a very long way in the fight against cancer, now and in the future and for that we are truly thankful.”

Jennie Norrish, Head of Communications at Chivas Brothers, said: “It is a great pleasure to announce that our employees have chosen to support Beatson Cancer Charity this year. We are dedicated to being a part of the communities where our employees live and work, and therefore to support this incredibly worthy cause that is so close to the hearts of our Dalmuir, Dumbuck and Kilmalid workforce. The Charity of the Year initiative is a great opportunity for Chivas Brothers to give back to our local communities.”

Three of the Chivas Brothers employees who voted for the charity recently visited the Beatson Cancer Charity Wellbeing Centre and were kindly shown around the facility by Joyce Ross.

Valerie McNamara (pictured) is an employee at Kilmalid manufacturing site in Dumbarton and said: “We’ve all been touched by cancer in one way or another and it’s very rewarding to be involved with such an inspiring charity. The work they do in supporting people at the most difficult time of their lives is fantastic.”

Catherine Cairns (pictured), also based at Kilmalid, added: “My reasons for nominating Beatson Cancer Charity are firstly because of all the help and support given to my boyfriend’s father and his family, before he passed away early last year, and also because it is so local – as I know others who share a connection with The Beatson.”

Another Kilmalid employee, David Moffat (pictured) added: “I have known and know too many family and friends who have had and are currently receiving treatment from The Beatson. I have witnessed first-hand how caring, dedicated and wonderful everyone connected with the centre is and that’s why when The Beatson was one of the nominated charities I opted for it.”

The donation to Beatson Cancer Charity forms part of a £20,000 contribution to four charities across the UK, each representing a region in which Chivas Brothers operates and includes; Beatson Cancer Charity, Dunbartonshire; Alzheimer Scotland, Northern Scotland region; Macmillan Cancer Support West of Scotland, Paisley, Glasgow and Ayrshire; and the Jake McCarthy Foundation, London and Plymouth region.

The annual charity vote is just one of a number of initiatives that Chivas Brothers’ employees can take part in throughout the year, including a ‘doubling-up scheme’ where the company matches funds raised for good causes by workers in their spare time.

Notes:

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40index.
www.pernod-ricard.com

Lights, camera, action! Speyside Distillery takes on starring role in celebrations for the Edinburgh International Film Festival World Premiere of Whisky Galore!

Speyside Distillery is about take a starring role at the premiere of the remake of Whisky Galore! – almost 70 years after making its screen debut in the original version of the classic Scottish comedy.

The latest big-screen version of Compton McKenzie’s much-loved novel will close the Edinburgh International Film Festival on Sunday (June 26), and Speyside Distillery will be ensuring plenty of whisky flows at the after-party.

The distillery’s parent company, Harvey’s of Edinburgh, appeared in the original version of the film, which was released in 1949. Boxes branded with the company’s logo appeared in the movie, which is based on the true story of a shipwreck off the coast of Eriskay.

The ship, packed with export-only whisky, was sailing to the United States during World War II and the islanders take advantage of the unexpected windfall of alcohol and try to outfox the local Home Guard.

Speyside Distillery will be the official whisky sponsor for the closing part of the Festival, which takes place in the stunning surroundings of the Playfair Library following an earlier screening of Whisky Galore!

John says, “My family established their whisky business back in the 1770s and it continued through the generations. My grandfather, Alex Harvey, was a whisky trader and actually exported to the United States in the early part of the last century, around the time Whisky Galore! was first made.

“We looked at some shots of the original Whisky Galore! movie, and were both surprised and delighted to see Harvey’s of Edinburgh wooden boxes being scooped up from the water by some of the locals.

“We were extremely pleased to be asked to support the after-party for Whisky Galore! and will even be dressing the venue with some of those wooden boxes which were central to the original film.

“We’ll be supporting Whisky Galore! at other film festivals around the world, and we’re looking forward to this weekend and raising a glass of SPEY from Speyside Distillery in toast to the success of this wonderful Scottish film.”

The remake of Whisky Galore! is produced by Iain McLean and stars several well-known Scottish actors including Gregor Fisher and James Cosmo, in addition to Eddie Izzard in the role of Captain Waggett.

Speyside Distillery near Kingussie has been in production since 1990 and is operated by Speyside Distillers Ltd. It is home to the SPEY from Speyside Distillery range of single malt Scotch whiskies. For more information, visit www.speysidedistillery.co.uk

Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema – and for heralding and debating changes in global filmmaking.

Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history. 2016 marks the 70th edition of the Festival, making it the longest continually running film festival in the world.

Ends

Picture caption: Speyside Distillery CEO John Harvey McDonough with one of the wooden boxes form Harvey’s of Edinburgh which appeared in the original film version of Whisky Galore!

CHIVAS BROTHERS MARKS GLOBAL DAY OF ACTION WITH HUGE NATIONAL VOLUNTEER INITIATIVE

Scotch whisky and premium gin producer Chivas Brothers is set to get into the spirit of National Volunteers Week 2016 by supporting community projects across the UK. The activity will form part of Responsib’ALL Day, a global day of action hosted annually by its parent company Pernod Ricard.

Chivas Brothers’ 1,600 employees will dedicate thousands of hours to causes on Thursday 2^nd June by undertaking activities to support and develop their local communities. The focus is on creating or renewing convivial spaces for residents. A number of events are due to take place near the company’s sites in Scotland and London as part of the day.

Dozens of green-fingered employees based at the company’s site in Hammersmith, London, will help to spruce up the nearby Bishops Park by planting new flowerbeds and removing waste. Others will spend the day renovating a secret garden for residents at St Vincent Care Home.

In Scotland, teams from Paisley and Dumbarton will join forces with local schools to create allotments to grow their own fresh food as well as outdoor learning areas. Employees will also work with West Dunbartonshire Health and Social Care Partnership at Langcraigs Day Centre in Dumbarton, which supports elderly people with disabilities and people with mental health issues.

A 30-strong team of green-fingered employees from the company’s Strathisla Distillery will help to spruce up St Rufus Park in Keith. As part of the project, they will work with Moray Council and St Rufus Regeneration Group to replace benches and install new bicycle racks at the park’s entrance.

Employees who are unable to take part in the community projects will be tasked to join a two minute litter pick with Keep Scotland Beautiful, a charity which aims to make Scotland green, clean and more sustainable.

Laurent Lacassagne, Chairman and CEO of Chivas Brothers, said: “This year, we focused on supporting the communities where we have a presence, helping to create and renew convivial spaces for residents. Responsib’ALL Day has coincided with National Volunteers Week, giving us even more motivation to show our support for a number of fantastic local projects.

“Volunteers make a real difference across our communities by helping to develop and sustain the local area and support those who need our help. We are extremely proud of our staff for embracing the activities with enthusiasm and I hope our achievements will have a lasting impact.”

Investing in local communities is just one of Chivas Brothers’ commitments, along with promoting responsible drinking, protecting the planet and empowering its people. Throughout the year employees are also encouraged to participate in Chivas Spirit of Support (Chivas SOS) – a staff inspired community scheme that offers all employees an opportunity to volunteer in local communities.

ENDS

NOTES TO EDITORS

All Chivas Brothers 1,600 employees are offered the opportunity to take part in activities which help to develop their communities as part of Responsib’ALL Day.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s no.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

http://www.chivasspirit.com

https://www.linkedin.com/company/chivas-brothers

@ChivasNewsRoom