The Isle of the Unexpected? Jura Relocates to London

Jura takes its island to central London, as it learns that 70% of Londoners don’t know where it is

Jura Whisky announces that it is taking its remote island home to London – as it reveals that more than 70% of Londoners don’t know where it is, geographically.

While almost half knew of the island’s Single Malt Scotch Whisky, a massive 72.5% of 1,000 Londoners surveyed didn’t actually know where to find it on a map – with 12% thinking it is somewhere in England, 10% thinking it is in Hungary and 14% of those surveyed unable to guess at Jura’s location*.

Now Jura wants to put its island home in the spotlight, giving Londoners a unique chance to explore its incredible coastlines, community, culture and craft without leaving the city – with a new experiential event created in collaboration with immersive art duo Art of Disappearing.

From 13^th October, The Isle of the Unexpected invites Londoners to join an interactive, mystery adventure to help a fictional film director, Eric, find the inspiration he needs to finish his script. The answer lies on the island of Jura, which ticketholders can access through a secret door in The Looking Glass bar in Shoreditch. Londoners can expect to discover the island over a dram or two as they are guided by audio headset through physical sets, experience virtual reality flight and hunt for clues.

Nestled in the Inner Hebrides just off the West Coast of Scotland, the isle of Jura is as beautiful as it is remote. It has just one road, one pub, one shop and one iconic distillery, which employs 10% of the island’s population to craft Jura’s single malt whisky. Jura is just over half the size of central London, except with a population of just 200 people, who are vastly outnumbered by over 6,000 deer which roam the island.

This isn’t the first time Jura’s location has caused confusion – in 2013, it made headlines as it fell off Google maps. And while the general population in London might be unsure of its whereabouts, Jura’s remote location and dramatic coastlines have certainly made an impression amongst the cultural community – author George Orwell wrote 1984 while living there and the KLF notoriously burned one million pounds on the island. Jura has also served as a writing retreat for a number of musicians, most recently the Glaswegian band Errors, which wrote tracks for the album Lease of Life there.

Graham Logan, Jura Distillery manager, said:

“People don’t know exactly where on the map you can find us. I’m not surprised as it can take up to 16 hours by train, plane, ferry and car to get from London to Jura and back again – but I’m proud of our award winning whiskies, which are enjoyed across the whole world.

Our island, distillery and community is full of wonderful stories just waiting to be uncovered, and it has inspired many authors and artists over the years. We welcome hundreds of visitors to the island every year, though The Isle of the Unexpected is the next best thing for those who want to discover the different sides of Jura and can’t make the long trip!” 

The Isle of the Unexpected, 13-15 & 19-22 October, The Looking Glass, 49 Hackney Rd, London E2 7NX, £5 plus 50p booking fee (includes two drams of Jura Whisky)

Tickets available now from: https://billetto.co.uk/discoverjura 

@Jura_Whisky #DiscoverJura

*Jura surveyed 1,000 Londoners through One Poll 

www.jurawhisky.com 

www.twitter.com/jura_whisky

www.facebook.com/jurawhisky

Instagram: jura_whisky  

NOTES                                                           

About Jura:

Jura is an island nestled off the West Coast of Scotland. With only one road, one pub, one distillery and 200 people, Jura is as beautiful as it is remote. The distillery was established in 1810 and reborn in 1963 to revive the community. Inspired by our history and our island home, we create single malt with a true passion for the craft of whisky making.

http://www.bbc.co.uk/news/uk-scotland-glasgow-west-23331456

http://www.dailyrecord.co.uk/news/real-life/george-orwells-son-revisits-jura-3655402

http://www.theskinny.co.uk/music/interviews/into-the-wild-errors-interviewed

THE GLENLIVET LAUNCHES LIQUID HISTORY: INTRODUCING THE GLENLIVET WINCHESTER COLLECTION VINTAGE 1966

From October 2016, The Glenlivet is releasing the second edition in its series of 50 year old single malt Scotch whiskies: The Glenlivet Winchester Collection Vintage 1966. Crafted over generations, for generations to come, only 100 bottles of this liquid history, matured in an exceptional high quality sherry cask, will be released priced at $25,000 each.

Created by The Glenlivet Master Distiller, Robert Arthur, in 1966, and subsequently cared for by the Master Distillers of The Glenlivet, it is released today under the guardianship of Alan Winchester. Vintage 1966 joins Vintage 1964 to become one of the rarest, exquisite and most sought after whisky collections in the world. Whilst this precious whisky has been resting in its cask the world has changed around it. Mankind took its first steps on the moon, the Berlin wall came down, and the world was introduced to the invention of the personal computer and mobile phone.

Vintage 1966 was identified early on as being a cask of outstanding quality and has since been slowly and steadily developing the signature flavours that make The Glenlivet an enduring benchmark of quality. The trademark soft and sweet complexity is layered by a delicate cinnamon and liquorice spice, followed by an exceptionally long, smooth finish, with a hint of dryness.

Alan Winchester’s own bottle will be auctioned at Christie’s on 21st October, alongside the unique opportunity to lay down Vintage 2016.  Proceeds from the auction will go to the British Crafts Council to help champion craft for future generations.

This commitment to craft runs through The Glenlivet Winchester Collection Vintage 1966 experience: The Glenlivet commissioned Brodie Nairn of acclaimed studio Glasstorm, to produce a hand blown glass bottle around the concept of water, paying homage to The Glenlivet’s Gaelic translation of ‘Valley of the Smooth Flowing One’, with elegant lines lending gentle movement to the sculpted glass. Designer silversmith Richard Fox crafted the gold stopper set with a smoky quartz Cairngorm Stone – specially selected to echo the richly dark liquid of Vintage 1966 – while esteemed wood craftsman, John Galvin, made the beautiful cherry wood cabinet that houses the whisky.

Alan Winchester comments: “The release of Vintage 1966 marks another milestone for The Glenlivet Winchester Collection. Casks of this age and quality are such a rare thing these days, that the resulting single malt is literally liquid history in a glass. I’m immensely proud to release this wonderful whisky, which has been cared for and crafted over generations.

“I’m also proud to be auctioning my own personal bottle and a bottle of future Vintage 2016 to be enjoyed in 50 years’ time. This will mark yet another moment of history in the making and I’m so pleased that the proceeds of the auction will go towards investing in the future success of talented and innovative British craftspeople.”

Miriam Eceolaza, Global Brand Director for The Glenlivet, said: “The release of the second chapter of The Winchester Collection sets yet another new benchmark in single malt. Each chapter: Vintage 1964, Vintage 1966 and, in 50 years’ time, Vintage 2016 is steeped in dedication, passion and excellence. Taking inspiration from this, we have chosen to partner with the British Crafts Council to truly support the next generation of crafts people.”

The Master Distiller’s bottle from The Glenlivet Winchester Collection, alongside Vintage 2016, will be auctioned out of Christie’s New York, on the 21st October, with a total of just 100 bottles to be made available for purchase worldwide.

To find out more information about The Glenlivet Winchester Collection and to join The Guardians of The Glenlivet, visit www.theglenlivet.com/guardians.

NOTES

About The Glenlivet Winchester Collection
The Glenlivet Winchester Collection was the world’s first series of 50 Year Old single malt Scotch whiskies, which will be released over the next few years. The inaugural Vintage 1964 was released in 2014 and Vintage 1966 is the second release. Taking its name from current Master Distiller Alan Winchester, this exquisite collection of rare whiskies represents the legacy of generations of men and honours the past, celebrates the present and looks to the future.

About Vintage 1966
Vintage 1966 is the second chapter in the unfolding, compelling tale of The Glenlivet Winchester Collection. Just 100 bottles will be made available around the world, with each priced in parity to $25,000.

Tasting Notes
The perfect combination of the spirit and the sherry cask, releases a wonderful array of flavours creating a symphony of distinctive flavours, full of the signature fruity notes of The Glenlivet, intensified with age. Bursting with influence from the sherry cask, the nose is deliciously sweet with the aromas of treacle, moist raisins and apricot jam. The palate is then gratified with the release of candied, sumptuous soft fruits, sweet treacle and juicy orange, layered by delicate spice – a teasing intermingling of cinnamon and liquorice. The finish is exceptionally long, smooth, with a pleasing hint of dryness. The subtle, exotic spice set in relief against the signature soft sweetness is just one of the elements that differentiate this special vintage from the prestigious Vintage 1964.

Packaging
Every element of the Vintage 1966 has been handcrafted, with each timeless material and finish chosen to reflect and honour the precious liquid stored inside. The hand-blown decanter by Scottish glass artist Brodie Nairn (GLASSTORM) is created around the concept of water, paying homage to The Glenlivet’s Gaelic translation of ‘Valley of the Smooth Flowing One’, with elegant flow lines lending gentle movement to the sculpted glass.  Each bottle is delicately hand painted in gold and sealed with a precious, bespoke gold stopper set with a smoky quartz Cairngorm (or whisky) Stone, by acclaimed silversmith Richard Fox, whose past commissions have included work for Formula One and Rolls Royce.  The handmade, luxurious dark cherry cabinet, lined in leather, was crafted by award-winning furniture maker, John Galvin and has taken 55 – 60 hours alone to create by hand, with over 100 processes and 50 components in each.

About the British Crafts Council
Founded in 1971 and incorporated by Royal Charter, the Crafts Council is Britain’s national agency for contemporary craft. Through exhibitions, publications and curating the national Collection, we champion the UK’s foremost makers and present contemporary craft in new ways, challenging perceptions of what craft is and can be. www.craftscouncil.org.uk
The British Crafts Council is supported using public funding by Arts Council England. www.artscouncil.org.uk

About Future Made
A Future Made was launched in 2016 and is a Crafts Council project in partnership with The New Craftsmen, Craft Scotland and Ruthin Craft Centre aimed at raising the profile of British craft via international design fairs. A Future Made is a two-year international programme funded by Arts Council England and Arts Council Wales, as well as being supported by the GREAT Britain campaign which will showcase up to 30 makers over that time.
knowledgeable panel spanning design, craft, fashion, and architecture and interior design. For The Glenlivet collaboration these makers were invited to submit designs informed by the concept ‘Crafted for Generations’. Visit www.theglenlivet.com/guardians for further information on The Glenlivet’s Future Made initiative.

About Christie’s
Christie’s, the world’s leading art business, had global auction, private and digital sales in the first half of 2016 that totalled £2.1 billion / $3 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.
2016 marks Christie’s 250th anniversary. Founded in 1766 by James Christie, Christie’s has since conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful. Click HERE to view a short film about Christie’s and the 250th anniversary.
Christie’s has a global presence in 46 countries, with 12 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, Shanghai, and Mumbai. More recently, Christie’s has led the market with expanded initiatives in growth markets such as Russia, China, India and the United Arab Emirates, with successful sales and exhibitions in Beijing, Mumbai and Dubai.

About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.
www.theglenlivet.com

@TheGlenlivet

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet; the original Single Malt that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com

BEST SINGLE MALT SCOTCH WHISKY & DOUBLE GOLD AWARDS for CASK ISLAY

A.D. Rattray, Independent Whisky Bottlers, are delighted that the quality and popularity of their flavourful Cask Islay Single Malt Scotch Whisky has been recognised with another two awards. The lively peaty malt has been awarded Double Gold and Best Single Malt Scotch Whisky in the 2016 New York World Wine and Sprits Competition.

A.D. Rattray specifically crafted this Small Batch Malt to embody the wonderful characteristics of Islay whiskies. The complex and refreshing flavours of Cask Islay will delight lovers of Islay whiskies, while its charm and charisma will tempt many to their first taste from this beloved West Coast isle.

Tasting Note

Colour: Golden Islay sunset.

Nose: Warm & fiery, roasting peat kiln, some citrus notes after the smoke.

Palate: Oily, burnt toffee, juicy barley and rich peat smoke.

Conclusion: Lively, peaty and full of flavour.

New anCnoc Highland Single Malt Scotch Whisky launches for Global Travel Retail

Premium Highland Single Malt Scotch Whisky, anCnoc has announced it will celebrate travel retail this year with the unveiling of two stylish new releases at the Tax Free World Association Exhibition in Cannes in October.

The highly anticipated Rùdhan is the latest travel retail expression to join the Peaty Collection and will be available globally from mid-October after officially launching at the Cannes showcase.

In keeping with anCnoc’s traditional style, the whisky takes its name from the peat harvesting process. The term ‘rùdhan’ [roo-an] refers to the final stage, in which the peat is stacked for several weeks to dry out ahead of burning to create the signature smokiness associated with the range.

Measuring 46% ABV and pale straw in appearance, the initial fruity aromas give way to the strong scent of woody smokiness. To taste, the famous earthy peat flavour is followed by warming spices and burnt sugar, ending with a long and smooth finish.

Following the success of the 2014 Black Hill Reserve, anCnoc will also be unveiling a new pack for this year’s exhibition, which plays beautifully into anCnoc’s modern tradition positioning. The popular whisky pays tribute to anCnoc’s Highland home taking its name from the Knockdhu distillery, which means ‘Black Hill’ in Gaelic.

Matured in first fill American oak ex-Bourbon casks and bright gold in appearance, Black Hill Reserve is crisp on the nose with notes of citrus and green apples along with the full-bodied taste of ground spices and pear drops.

anCnoc brand manager Stephanie Allison commented: “anCnoc has seen a growing demand for Peaty expressions and wants Rùdhan and its original packaging, which is like nothing else on the market, to provide a real point of difference. Travel retail is a priority market as it provides an introduction to the brand for thousands of travellers. anCnoc therefore wants to ensure that customers are aware of its desire to create whisky using traditional methods but with a modern twist”.  

Rùdhan joins the Peaty Collection at a price point of €64.99 for 1L. The refreshed Black Hill Reserve has a suggested RRP of €49.99 for 1L. Both expressions will be available from the middle of October.

The full anCnoc brand collection will be displayed and sampled at the International Beverage stand located at S2 in the Marine Village.

Notes

About anCnoc Highland Single Malt Scotch Whisky

anCnoc Highland Single Malt Scotch Whisky is part of the Inver House Distillers portfolio, and is produced at Knockdhu Distillery – established in 1894 and one of the smallest and most enchanting in the Scottish Highlands. It is renowned the world over by malt enthusiasts for bringing a contemporary twist to the traditions of fine malt whisky, producing a single malt that is accessible and versatile for all occasions. Cutter has been ranked in the Liquid Gold category of Jim Murray’s Whisky Bible 2016 with a score of 96.5 adding to anCnoc’s portfolio of award-winning expressions. Whiskies in this category are deemed by Jim Murray as “superstar whiskies that give us all a reason to live.”

About International Beverage

International Beverage Holdings (www.interbevgroup.com/) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com/) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

• Chang Beer: Thailand’s iconic beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Whiskies: Hankey Bannister
• Mekhong: ‘The Spirit of Thailand’ since 1941
• Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals
• The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.

Wemyss Malts ‘Autumn Harvest’ Single Cask Whisky Release of 2016

Independent bottler Wemyss Malts has released a bountiful crop of twelve new single cask whiskies ranging from 14 to 27 years old. These whiskies were selected and named after the aromas and flavours associated with a harvest festival or a pantry of autumnal fare discovered within by the Wemyss tasting panel. Each bottling has a descriptive name illustrating the whisky’s character, are bottled in their natural colour and are non-chill-filtered.

The full single cask list of the Autumn Harvest release comprises of:

“Hickory Molasses Glaze” a 2001 (14YO) single cask from Bunnahabhain distillery, bottled at 46%

“Pear Crème” a 1998 (17YO) single cask from Auchentoshan distillery, bottled at 46%

“Ginger Glazed Gammon” a 1998 (18YO) single cask from Mortlach distillery, bottled at 46%

“Blossom Nectar” a 1997 (19YO) single cask from Glenrothes distillery, bottled at 50.8%

“Pomme Piquante” a 1995 (20YO) single cask from Clynelish distillery, bottled at 46%

“Oak for All Seasons” a 1994 (21YO) single cask from Braes of Glenlivet distillery, bottled at 46%

“Persian Anise” a 1992 (24YO) single cask from Longmorn distillery, bottled at 46%

“Frangipane Canapé” a 1990 (25YO) single cask from Bladnoch distillery, bottled at 46%

“Haven Trail” a 1990 (25YO) single cask from Bunnahabhain distillery, bottled at 46%

“Barbecue Mango Salsa” a 1989 (26YO) single cask from Bowmore distillery, bottled at 46%

“Cream of The Crop” a 1989 (26YO) single cask from Glen Garioch distillery, bottled at 46%

“Frosted Molasses Tart” a 1988 (27YO) single cask from Invergordon grain distillery, bottled at 46%

William Wemyss, Founder and Managing Director at Wemyss Malts, commented: “From the fruity Lowland pair “Frangipane Canapé” and “Pear Crème” to our rich and spicy “Frosted Molasses Tart” single grain, matured in an ex sherry Butt, our Autumn Harvest of single casks should comfort and fortify the whisky devotee as the days get shorter and the nights begin to creep in”.

Certified by the whisky writer and Master of the Quaich, Charlie Maclean, each cask is limited to only a few hundred bottles with suggested retail prices ranging from £70 to £270. These bottlings will be available in selected retailers in the UK, EU and key Asian markets.

Notes:

• Edinburgh based Wemyss Malts is owned by the Wemyss family and their family seat is Wemyss Castle in Fife where they’ve lived since the 1300s.
• Wemyss Malts has an blended malt whisky range comprising: The Spice King, The Peat Chimney, The Hive, Kiln Embers – 2015’s heavily peated release; single malt single cask bottlings and blended Scotch range, Lord Elcho.
• The Wemyss family premium wines and spirits brands also include boutique gin Darnley’s View, together with the premium wine estate of Rimauresq Cru Classé in Cotes de Provence.
• The family distillery Kingsbarns, near St. Andrews, Fife has recently released three exclusive single casks whiskies for the visitor centre available at www.kingsbarnsdistillery.com

WORLD’S FIRST PINOTAGE FINISH WHISKY LAUNCHED

When two worlds collide, the extraordinary happens.  

Three Ships Whisky has launched the World and South Africa’s first whisky finished in a cask previously used for the maturation of Pinotage – the uniquely South African wine cultivar cloned in 1925 by Abraham Izak Perold.

With only 3500 bottles of the 4000 bottles available for purchase by the public, the Three Ships 15 Year Old Pinotage Cask Finish is the oldest whisky to date launched in South African history and crafted by Master Distiller Andy Watts, who sought to capture the unique heritage of South Africa in creating this rich, complex and unique whisky.

“Whisky finishes are nothing new, but never before has a Pinotage cask ever been used. The idea first came to me in the early 2000s but back then our industry was still very young and the world wasn’t quite ready to accept such innovation from South Africa.

“But I had never let go of my dream so some years later I had laid grain and malt whisky to rest in American casks for the purpose of finishing the blend in Pinotage casks. That was 15 years ago. Seems like half a lifetime has passed since then! This moment of being able to stand with the finished product in my hand is, in 25 years as a master distiller, truly the pinnacle of my career. I’m literally on cloud nine!”

The grain and malt components of the whisky were first matured separately in American casks before being finish for different periods in eight casks previously used for Pinotage.

The wine casks imparted the typical Pinotage varietal character of red berry fruit and a slight earthiness to the whisky which softens the malt component and complements the sweetness of the grain. With a red berry tinge the whisky is light in style with prominent cherry, plum, tropical fruit and the typical Pinotage earthy notes on the nose. The palate is clean with hints of the banana and pineapple ending with a lingering warm finish.

The Three Ships 15 Year Old Pinotage Cask Finish is the second release in the Master’s Collection series which, over the next few years, will see a limited edition being launched each year under the Three Ships brand.

Consumers will have the chance to purchase one of the first 500 bottles on 5 October during a live, online sale by visiting www.themasterscollection.co.za/ starting at 12pm. During the sale, consumers will also have the opportunity to interact with Andy Watts by posing questions to him on @ThreeShips_MC (www.twitter.com/threeships_mc).

The remainder of the whisky will be available from 8 October, World Pinotage Day, until stocks last from selected retailers, www.vinoteque.co.za/, at The James Sedgwick Distillery and from Big Five Duty Free stores.

The whisky will retail for R1 500 per bottle.

Hashtag: #PinotageCaskFinish

Heaven Hill Distillery, One of the Nation’s Foremost American Whiskey Producers, Announces A Major Redesign of Flagship Elijah Craig Small Batch

New Look for Iconic Bottle Better Mirrors the Premium Spirit Within and Celebrates Its Availability for Years to Come

BARDSTOWN, Ky.—Heaven Hill Distillery, one of the nation’s foremost American whiskey producers now celebrating 81 years and three generations of family ownership, today announces a major redesign of its flagship Elijah Craig Small Batch packaging. It includes a contemporary, yet traditional new look for its iconic bottle to better mirror the premium nature of the award-winning spirit within and celebrate the company’s unwavering commitment to its availability for years to come.

“At a time when the demand for Bourbon is at record levels, we are renewing our commitment to crafting Elijah Craig Small Batch so we can have it more available for the market, rather than on allocation, inaccessibly priced or simply out of stock,” says Max L. Shapira, President, Heaven Hill Distillery, and second-generation family member. “Our new bottle design celebrates Elijah Craig Small Batch’s promise of being a premium Bourbon of the highest quality in our industry.”

Elijah Craig Small Batch is made exclusively from batches of 200 barrels or less of 8-year-old to 12-year-old Kentucky Straight Bourbon Whiskey, with a large percent from the older barrels. Now available nationwide, its mashbill, proprietary yeast, proof, and aging regimen remain the same.

The newly designed bottle is taller and has cleaner lines that better appeal to today’s discerning Bourbon drinker. Using a custom-designed mold, 1789, the year the Rev. Elijah Craig founded his distillery, is embossed on the glass. Craig is credited as “The Father of Bourbon,” who pioneered aging his Kentucky whiskey in charred oak barrels that created the spirit’s signature amber color and smooth flavor.

In addition, the brand name and Kentucky Straight Bourbon Whiskey directly decorate the bottle to better showcase the beauty of the spirit. A small textured paper label on the bottom of the bottle’s front includes Elijah Craig’s signature, as well as product information. Crowning the bottle, its cork closure is made of wood that is stained dark brown.

“We are confident that through our stringent barrel selection process we will maintain the desired taste profile and quality that have made Elijah Craig Small Batch one of the most critically acclaimed Bourbons in the world,” says Co-Master Distiller Denny Potter. “We can do this because barrels, no matter their age, mature at different rates that depend on their location in our natural open rick warehouses. We choose only those barrels that meet our exacting standards for complexity. They are the cream of the crop that annually account for about one-half of one percent of all of our aging stocks.”

Elijah Craig Small Batch immediately catches the eye with its luxurious burnished copper colored liquid. On the nose, it is delightfully complex, with notes of vanilla bean, sweet fruit and fresh mint. On the palate, it is smooth, warm and pleasantly woody with accents of spice, smoke and nutmeg. Its finish is long, sweet and slightly toasty. With its complex taste, Elijah Craig Small Batch is enjoyed neat or on the rocks and shines in classic cocktails like the Gold Rush, Old-Fashioned and Manhattan.

The new packaging celebrates this iconic spirit that helped rekindle the Bourbon renaissance by pioneering the small batch concept back in 1986, before this term existed. It reflects Heaven Hill’s unwavering commitment to Bourbon, boasting the second-largest inventory of aging Kentucky whiskey—1.2 million barrels, over 21 percent of the world’s future supply. The company’s award-winning Bourbon Heritage Center brings to life the history, heritage and lore of Bourbon making. It is a cornerstone of the Kentucky Bourbon Trail that has attracted 2.5 million Bourbon tourists over the past five years.

About Elijah Craig Small Batch

Elijah Craig Small Batch is made exclusively from batches of 200 barrels or less of 8- to 12- year-old Bourbon. First brought to market in 1986, Heaven Hill’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Its accolades have included a “Double Gold Medal” at the San Francisco World Spirits Competition and two-time “Best of the Best” Bourbon by Whisky Magazine.

This signature spirit bears the name of the Rev. Elijah Craig, “The Father of Bourbon” who established his distillery in 1789. He is credited with being the first distiller to age his Kentucky whiskey in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is. Produced by Heaven Hill Distillery and one of its bestselling Bourbons by case volume, it is complemented by Elijah Craig 12-Year-Old Barrel Proof, Elijah Craig 18-Year-Old Single Barrel and Elijah Craig 23-Year-Old Single Barrel in the portfolio. For more information, please visit www.elijahcraig.com/.

About Heaven Hill Distillery

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.2 million barrels aging in 52 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the titles of Whisky Magazine’s Distillery of the Year, Whiskey Advocate’s American Whiskey of the Year and Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhill.com/home.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

THE ENGLISH WHISKY COMPANY REVEALS NEW DESIGN  

The English Whisky Co. – England’s first whisky distillery unveils striking new packaging and introduces ‘Original’ and ‘Smokey’ branded as The English.

Having undergone an impressive re-design, the distillery has rebranded its ‘Classic’ and ‘The Peated’ expressions. The eye-catching new packaging emphasises the hand-crafted nature of the whisky, its Norfolk provenance and the English heritage which provided the inspiration for the new design.

Award-winning design agency Breeze Creative was appointed to create the new look and feel for the brand which will eventually be rolled out across all packaging for the core range.

Established in 2006, The English Whisky Co. is the home of England’s first and oldest distillery. Built by the Nelstrop family for the specific purpose of producing the very finest English malt whisky, the location is famed for its barley growing; the family have a 600-year tradition of growing and processing grain.

According to Andrew Nelstrop, owner of The English Whisky Co; “We have invested a lot of time in rediscovering our distillery and our values. Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”

The English Original 43% ABV

A gentle aroma with hints of vanilla and tropical fruits. Like a soft whipped vanilla ice cream. Melts on the palate. Slightly nutty with a long malty finish. Finish is clean, dry and slightly salty.

The English Smokey 43% ABV

A gentle aroma with hint of vanilla, aniseed and ginger, a creamy palate, a little peat initially and then the smoke bomb! Finish is long, spicy and smokey.

The English Original and Smokey are bottled at 43% ABV and are non-chill filtered. Priced at £34.99, both expressions will be available from specialist whisky retailers.

www.englishwhisky.co.uk/

 Notes 

About The English Whisky Co.

The Nelstrop family has a 600-year tradition of growing and processing grain. In 2005 the family decided to build a distillery and make its own whisky, this would be England’s first whisky distillery in over 100 years. The best barley is grown in Norfolk and the Breckland water is peerless.

In December 2006, the distillery was able to make the first 29 barrels of English whisky and the following year HRH Prince Charles officially opened the distillery. The English Whisky Company distills four days a week, for 44 weeks of the year, which produces around 150,000 bottles of whisky.

Awards

In 2015 The English Whisky Co. was awarded 2 Great Taste Gold Awards for its Chapter 15 and Nelstrop’s PX. It has also been awarded 15 Liquid Gold awards by Jim Murray as well as being named as producer of European Whisky of the Year 2015.

NEW GLOBAL MALTS AMBASSADOR FOR BACARDI

Hamilton, Bermuda, 26^th September 2016 – Bacardi has appointed Georgie Bell as Global Malts Ambassador for its range of single malt Scotch whiskies.

Bell started her career in the drinks industry as a bartender in Scotland while studying at the University of Edinburgh. Thereafter, Georgie completed her diploma in distillation from the Institute of Brewing and Distilling. The Worshipful Company of Distillers granted Georgie their International Award for the Fundamentals in Distilling Course in 2012, and in 2013 she was granted Freedom of the Company. Her most recent position was global brand ambassador for Mortlach.

Bacardi launched an exemplary range of top-shelf whiskies in September 2014 and Georgie will have a crucial role in promoting the brands worldwide, initially focusing on raising the profile of the single malts from ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® in emerging markets. As an integral part of the team, Bell will help develop new concepts by tapping into current and future whisky trends.

Showcasing the commitment and dedication to Scotch whisky, Bacardi will be developing an internal education program in which Bell will play a vital part. Ian Taylor, Global Brand Director, Malt Whisky for Bacardi, said: “We are delighted to have Georgie on board, with her enthusiasm, knowledge and an incredible understanding of the global whisky market she will be a key member of the team; together we will aim to win over a new generation of whisky drinkers around the world.”

Bell adds “I’m very excited to have joined a very talented global whisky and ambassador team as Global Malts Ambassador. With Craigellachie, Aberfeldy, Aultmore, Royal Brackla and The Deveron in my case, I’ll be taking to the world and spreading the word about this incredibly strong line-up of single malt Scotch whiskies.”

Notes:  

About Bacardi

Bacardi, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The company boasts a portfolio of some of the most iconic and top-selling spirits brands including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® 100% blue agave tequila, MARTINI® vermouth and sparkling wines, ST-GERMAIN elderflower liqueur and other leading and emerging brands.

Founded more than 154 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells them in more than 160 countries. The Craigellachie, Aberfeldy, Aultmore, Royal Brackla and The Deveron brands are part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

You can’t aim for or feign authenticity; it’s not something that you can just try on for size like a jacket. Authentic means doing your own thing, the very best way you know how, without worrying about what everybody else is doing. And that’s exactly what Jack Daniel’s has been doing for 150 years.

Jack Daniels Tennessee Whiskey is a product not just of ingredients or process, but also of the Lynchburg, TN culture and time-honored traditions that created and preserved it for 150 years. That culture stands against superficiality, against half-truths, against losing sight of what’s important, and it stands strong. Authentic. And through a new series of films, Jack Daniel’s will honor their hometown and its people – the individuals dedicated to making the very best whiskey they can, every day.

Jack Daniel’s will kick off the series with the debut of “Our Town” – a 60-second anthem spot that shows people who they are and who they’ve always been. Created in partnership with Arnold Worldwide, “Our Town” and accompanying 60, 30 and 15-second films will highlight the people of Lynchburg – from its 5^th generation residents, to a man that can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee. The stories were designed to reinforce an emotional connection with the Jack Daniel’s faithful and provide a launching point for the next 150 years.

This launch represents a continuation of the brand’s celebration of the 150th Anniversary milestone of the Jack Daniel Distillery – the oldest registered distillery in the U.S. Earlier this year, Jack Daniel’s and Arnold launched The Jack Daniel’s Barrel Hunt to unite Friends of Jack across the globe, with 150 authentic handcrafted whiskey barrels being hidden at historic and cultural sites in more than 55 countries over the course of 90 days. The global program kicked off in Lynchburg, TN on July 1 and is running through the end of the month, September 30.

The new :60 spot can be found here: https://www.youtube.com/watch?v=uQEaEfaavYc.