WHY WE TRUST CORK TO BOTTLE UP ANGEL’S ENVY® BOURBON

Hamilton, Bermuda, September 20, 2016 — While the heart of ANGEL’S ENVY® is rooted in Kentucky bourbon, its taste is a bit more international. Specifically, Portugal. Portugal is the source of the port casks that give its whiskey its subtle and distinctive flavors. But ANGEL’S ENVY, a Bacardi-owned brand, as well as many other wines and spirits in the Bacardi portfolio including its line of single malts and blended Scotch whiskies, D’USSE® and BARON OTARD® cognacs, and MARTINI® sparkling wines, owe Portugal a debt of gratitude for another surprisingly important contribution: cork.

Roughly half of the world’s cork comes from Portugal, and it’s one of the more sustainable materials on the planet. The trees, a subspecies of oak, live up to 300 years, and cork can be harvested from each tree every nine years once it reaches the age of 25. Harvesting occurs between the months of May and August when the cork can be removed from the trunk of the tree without permanently harming it. Cork forests provide a unique biodiversity to their regions, and many animals (and people) rely upon them for their survival.

Cork has many other uses: building material, shoe soles—it’s even used as insulation throughout spacecraft and can shield the crew from incredibly high temperatures. But even with all of these applications, 60% of all cork still goes into making bottle stoppers. As a bottle stopper, cork’s impermeability and elasticity make it ideal as a reusable stopper. And it’s eco-friendlier than plastic or metal alternatives. ANGEL’S ENVY puts a lot of thought into every aspect of its bottle, but for the brand, Portuguese cork was the obvious choice.

Since 2006, when Bacardi began tracking its global impact on the environment, it has improved both water use efficiency and reduced greenhouse gas (GHG) intensity ratio by 46%. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited “Good Spirited” sustainability program sets specific goals in three areas to help the Company reach its vision of a net zero impact:

• Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40% of the sugarcane-derived products used to make its rum from certified, sustainable sources – and 100% by 2022. This pledge from Bacardi is an industry first.
• Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10% and achieve 15% by 2022.
• Operational Efficiencies: Bacardi continues to focus on reducing water use and GHG emissions with a 2017 goal to cut water use by 55% and GHG emissions by 50%. Also, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.

To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits and wine brands, visit http://www.bacardilimited.com/good-spirited.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Blended Scotch whisky, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

Founded 154 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.  http://www.bacardilimited.com/

Whisky Legend Richard Paterson Celebrates 50 Years in the Industry

‘The Nose’ to mark anniversary with a global tour 

The greatest whisky maker of his generation is set to celebrate 50 years of work in the industry this month.

Richard Paterson, renowned for his role as Master Distiller at The Dalmore Distillery in the Scottish Highlands, has spent the past 50 years of his illustrious career creating some of the worlds most coveted and iconic whiskies.

The landmark will see Richard, a true artisan, pioneer and innovator, host a series of tasting events around the world while showcasing a selection of bottles including the renowned The Dalmore Paterson Collection and the recently released The Dalmore Quintessence.

Richard Paterson has been at the helm of The Dalmore for nearly five decades. His unparalleled passion, expertise and intimate knowledge of rare and exclusive casks allowed him to create the category of super luxury single malt, a category he has been defining with The Dalmore ever since.

Nicknamed ‘The Nose’ for his exceptional ability to assess and understand the structure of whiskies through smell alone, Richard’s charismatic and energetic approach to illuminating the art of whisky making has earned him a legion of fans and a celebrity status amongst whisky lovers the world over.

At the 2013 World Whisky Awards, he was recognised by Whisky Magazine with an Icons of Whisky Lifetime Achievement Award and entered into the magazine’s Hall of Fame – a permanent tribute honouring those noteworthy individuals who have made a lasting contribution to the world of whisky.

Bryan Donaghey, CEO of The Dalmore owners, Whyte & Mackay said: “With a unique flair and unwavering passion for developing only the finest whisky, Richard continues to be a driving force in the industry. His natural ability is unparalleled and he is, without doubt, a master of his art. Watching Richard work with The Dalmore is inspiring, and we are privileged to be able to help him celebrate such an important milestone in his career.”

The Dalmore Master Distiller Richard Paterson added: “The past 50 years has flown by and I am so proud of what I have achieved in the industry. My time with The Dalmore has provided me with some of my fondest moments. The chance to create and work with the world’s oldest and rarest malts has been an absolute privilege and I’m forever grateful that I’ve been able to share these treasures with fellow whisky lovers across the world.

“While my work with The Dalmore has undoubtedly been a career highlight, I’ve also been fortunate enough to share my passion with whisky fans whilst contributing to the work of the Wine & Spirit Education Trust. This variety has made my time in the industry all the more enjoyable.

“The next 18 months are shaping up to be among my best yet. I enjoy meeting people who have a passion for whisky and I’m relishing the chance to share my celebration with connoisseurs from across the world.”

A brand film has been created by The Dalmore to celebrate the life of Richard Paterson and his work to date in the industry. The film can be viewed at http://bit.ly/TheDalmoreRP50

Notes:

The Dalmore is the definitive luxury malt, since 1839.

Founded by Sir Alexander Matheson, a restless entrepreneur and international businessman, The Dalmore was born with a different purpose, to go above and beyond to create luxurious single malt whisky unlike any other.

An unbroken chain of exceptional whisky makers have been fulfilling Sir Alexander’s vision ever since, pioneering both aged single malt, and also multi cask maturation over 100 years before this was commonly adopted by others in the industry.

Richard Paterson has been Master Distiller at The Dalmore for nearly 50 years.  The whiskies he has created during his tenure have help Richard to achieve global celebrity status.  He is the man who, with The Dalmore, created the category of super luxury single malt, a category he continues to define to this very day.

anCnoc Highland Single Malt Scotch Whisky launches first Single Cask to mark 60^th anniversary of La Maison du Whisky

Premium Highland Single Malt Scotch Whisky, anCnoc has announced it is set to release its first ever single cask bottling to mark 60 years of French whisky specialists La Maison du Whisky.

The exclusive liquid will officially become available at Whisky Live Paris on 24^th-26^th September to celebrate the role of the country’s largest rare whisky retailer in the evolution of the French market for premium whiskies.

Matured for over 11 years in first-fill American oak ex-bourbon barrel number 427, anCnoc 2005 is rose gold in appearance and has a unique and complex character. On the nose, wood smoke and burned stewed apples with elegant liquorice overtones are underpinned by the distillery’s signature rich vanilla and honey sweetness.

To taste, flavour notes include thick smoke on grated lemon peel and summer fruit salad. Honey and vanilla balance this out, eventually revealing spicy ginger. The finish is a combination of fruit and smoke; powerful and long-lasting.

anCnoc Brand Manager Stephanie Allison said: “There are only a few hundred bottles available of this single cask which our distillery manager Gordon has carefully selected for its exceptional flavour. This is the first time anCnoc has released a single cask – and what better reason than to commemorate this landmark anniversary for La Maison du Whisky.” 

Bottled at a cask strength of 58% vol, anCnoc 2005 will be available from 24^th September exclusively through La Maison du Whisky. RRP 119€ for 70cl.

Notes

About anCnoc Highland Single Malt Scotch Whisky

anCnoc Highland Single Malt Scotch Whisky is part of the Inver House Distillers portfolio, and is produced at Knockdhu Distillery – established in 1894 and one of the smallest and most enchanting in the Scottish Highlands. It is renowned the world over by malt enthusiasts for bringing a contemporary twist to the traditions of fine malt whisky, producing a single malt that is accessible and versatile for all occasions. Cutter has been ranked in the Liquid Gold category of Jim Murray’s Whisky Bible 2016 with a score of 96.5 adding to anCnoc’s portfolio of award-winning expressions. Whiskies in this category are deemed by Jim Murray as “superstar whiskies that give us all a reason to live.”

About International Beverage

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

• Chang Beer: Thailand’s iconic beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Whiskies: Hankey Bannister
• Mekhong: ‘The Spirit of Thailand’ since 1941
• Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals
• The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.

Buffalo Trace Distillery Unveils New Look for Weller Bourbon 

New Bottles and Labels Coming Soon; No Price Increases Planned

FRANKFORT, Franklin County, Ky (September 14, 2016) The well-respected W.L. Weller Bourbon brand will receive a packaging upgrade starting this December. Weller Special Reserve, Weller Antique, and Weller 12-Year-Old Bourbon Whiskey will use a brand new bottle design that is taller and more sophisticated, while maintaining the curves of the current Weller bottle.

Each whiskey will have its own distinctly colored face label, which has been enlarged and includes a large cursive “W” on the front.  The brand name “Weller” has been enlarged on the front label for stronger and easier consumer brand name recognition, and the newly added back labels include information about William Larue Weller and the whiskey. These back labels share the life story of William Larue Weller, along with tasting notes for each respective expression. Born in 1825, William Larue Weller was one of the early distilling pioneers in Kentucky. After serving with the Louisville Brigade in the 1840s, Weller returned to Louisville to join the family tradition of whiskey distilling. He developed his original bourbon recipe with wheat, rather than rye in the mash bill. Weller’s original wheated recipe bourbon became so popular he was forced to put a green thumbprint on barrels to ensure that customers were receiving the real deal. His namesake company eventually went on to merge with Pappy Van Winkle’s A. Ph. Stitzel Distillery to form the Stitzel-Weller Distillery, one of the most iconic and beloved distilleries in Kentucky.

The Weller name is still so famous it is played up in the new label design, bearing “Weller” in a magnificent gold color front and center of the bottle and on the necker, making the brand easily identifiable on shelves and back bars.  The gold accents continue throughout the front label to add to the upscale feel.  The initials “W.L.” have been removed the front of the label in order to provide the correct amount of space for the newly enlarged brand name. The cap closure for each bottle has been upgraded as well to a high quality aluminum cap.

“The Weller Bourbons have an exceptionally smooth taste, and we wanted to design the new package to fully reflect the quality of the bourbon inside,” said Kris Comstock, marketing director, bourbon. “This new look is indicative of our strong commitment and plans for continued growth for the brand in the future.” The production of the Weller recipe has been steadily increasing the past several years at Buffalo Trace Distillery so there are no plans to slow down or stop production.  “We are committed to Weller and have no plans to discontinue or change the recipe, proof, or age of any of the Weller whiskeys,” added Comstock.

Over the past few years the Weller brand has won a host of awards, including: a Gold Medal for Weller Antique 107 at the 2016 New York World Wine & Spirits Competition; a Gold Medal at the 2015 San Francisco World Spirits Competition for Weller 12 Year Old; and a Double Gold for Weller 12 Year Old at the 2014 San Francisco World Spirits Competition, among others.

Weller Special Reserve and Weller Antique should be available in the new packaging this December, as with the next release of Weller 12 Year Old scheduled for spring of 2017.  This new look will affect 750mL, Liters and 1.75L size bottles. There is no price increase planned.  Suggested retail price for the 750ml bottles of Weller Special Reserve is $17.99, Weller Antique 107 is $19.99, and Weller 12-Year-Old $24.99 each.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1786 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/.

Luxco Announces New Distillery Name and Unveils Logo

Company continues construction on Bardstown distillery

(St. Louis) September 16, 2016 – Luxco has announced the name of the distillery it is having built in Bardstown, Kentucky: the new distillery, and the company managing all whiskey production, will be known as Lux Row Distillers. The family-owned company also revealed the new logo for the distillery. Construction on the project broke ground on May 2, 2016 with a ceremony including Luxco executives, Kentucky governor Matt Bevin and Nelson County dignitaries.

The distillery is located in Nelson County on a 70-acre site off state highway KY-245, in the heart of the Bourbon Capital of the World. When completed, the distillery building will be approximately 18,000 square feet and the overall site will include six barrel warehouses, a tasting room, and event space, in addition to offering visitors a new stop on the Kentucky Bourbon Trail.

“We have worked diligently to find the perfect and most inspiring name for the new distillery and we are excited to have landed on the name Lux Row Distillers,” says Donn Lux, Luxco Chairman and CEO. “We wanted the distillery, which represents a new chapter in our family and company evolution, to incorporate aspects of the Lux family name, the scenic property we are located on and the bourbon heritage of the area.”

The distillery is being built alongside an existing house on the property, which is registered as a National Historic Place and will remain. The property boasts scenic views. “When we drove into the property for the first time, we were captivated with the long and beautiful rows of trees that line the long driveway and felt that should be a part of the name as well,” says Lux.

With the rapid growth of Luxco’s bourbon brands, such as Rebel Yell, Blood Oath and Ezra Brooks, Lux Row Distillers will be positioned to provide the finest bourbon to meet Luxco’s ever increasing whiskey demand. The distillery should be operational in the last quarter of 2017.

About Luxco

Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit www.luxco.com.

ON A JOURNEY OF DISCOVERY WITH JOHNNIE WALKER BLENDERS’ BATCH  

World-renowned team of expert blenders’ unorthodox new range is result of hundreds of ongoing experiments into flavour 

The limited edition Johnnie Walker Blenders’ Batch Red Rye Finish is the first release from the highly anticipated and experimental Blenders’ Batch series, by the makers of the world’s No. 1 blended Scotch whisky[1].

The experimental blend has been created by the brand’s small team of expert blenders, led by master blender Jim Beveridge, and is one of the results of ongoing experiments into flavour that take place at the brand’s home in Scotland.

Guy Escolme, Global Brand Director at Johnnie Walker said: “Our blenders are constantly experimenting and this is an exciting time for the brand with the release of Red Rye Finish. The Johnnie Walker Blenders’ Batch range lifts the lid on the skill and never-ending pursuit of flavour that drives the blending team.”

At any one time, there are hundreds of experiments into flavour being carried out by the Johnnie Walker blenders which include the study of distillation conditions, the types of wood and grain used, cask finishes and other elements of whisky-making in the pursuit of exceptional new flavours.

Guy Escolme added: “Jim and his team have used the same skill and expertise in the creation of Red Rye Finish that underpins the creation of all our whiskies, every day, and this first release will be followed in time by Johnnie Walker Blenders’ Batch Bourbon Cask and Rye Finish and Johnnie Walker Blenders’ Batch Triple Grain American Oak.”

To mark the release of the new blend, which can be enjoyed neat but also has a flavour profile designed to create perfect cocktails, Johnnie Walker blender Emma Walker journeyed from Edinburgh to the home of the Manhattan to see how Red Rye Finish stacks up against its American cousins. Her adventure can be seen in a new film from Johnnie Walker entitled: Blenders’ Batch – Emma’s Red Rye In New York.

Emma put Red Rye Finish before the eyes, noses and palates of some of New York’s most influential mixologists and taste-makers including Dave Arnold, founder and president of the Museum of Food and Drink and owner of the cutting edge Booker and Dax; legendary bartender-cum-philosopher Peter Napolitano of Brooklyn’s Melody Lanes Bowling Alley; and bitters and mixology expert Sother Teague, beverage director at Amor y Amargo in Manhattan’s East Village.

Emma said: “We’re proud of every blend we make and know that people choose Johnnie Walker because of its quality. This blend combines all the characteristics of Scotch, matured in first fill American Oak casks with a Rye Cask finish. That’s something I think people won’t expect and I wanted truthful, face-to-face feedback from the people in the know. I was a bit nervous – getting the approval of New York’s top mixology experts for a Manhattan featuring a Johnnie Walker blend instead of traditional American whiskey but, happily, it went really well.”

In the film, Dave Arnold – well known for his whip-smart commentary and opinion – is in no doubt: “There’s an old drink called a Rob Roy which is like a Manhattan but made using Scotch and I hate that drink. But this Red Rye Finish Manhattan drinks like a ‘real’ Manhattan. It’s delicious.” While Sother Teague added: “I’m really into this whisky.”

Blenders’ Batch – Emma’s Red Rye In New York has been made as part of the Storyline initiative from Johnnie Walker that sees the brand working with a global network of storytellers – including writers, directors, photographers and filmmakers – to give people a voice to tell inspiring stories of positivity and progress.

Filmmaker Oliver Würffell was fascinated by the film’s characters: “The richness of the personalities in the film revealed a completely new world for me. Like discovering the incredible complexity and craft that goes into creating a whisky like Red Rye Finish, or seeing how Emma thinks about how it will work in the hands of legends like Dave, Jack and Sother was amazing. It’s a great story to be able to tell.”

Johnnie Walker Blenders’ Batch Red Rye Finish includes malt and grain whiskies aged in first-fill bourbon casks and finished in rye casks. It took more than 50 experiments exploring 203 malt and grain whisky samples to hit upon Red Rye Finish and it was created using a blend of just four whiskies, including Cardhu single malt for its vibrant, fresh fruitiness, along with creamy, vanilla grain whisky from Port Dundas.

Jim Beveridge said: “Johnnie Walker Blenders’ Batch Red Rye Finish is inspired by my own fascination with the bold flavours of American whiskies which first developed while I was working with bourbons and ryes in Louisville, Kentucky over 25 years ago.

“When making blended Scotch whisky, we like to think ‘from the bar back’, ensuring bartenders have the perfect liquids at hand to serve neat, on the rocks, or as the foundation of a flawless Scotch-based cocktail – such as Emma’s Red Rye Finish Manhattan.

“In the case of Red Rye Finish, the end result is an incredibly contemporary whisky. It is smooth, sweet and deliberately light – to my mind the best of Scotch given an exciting twist inspired by the best of traditional American whiskey flavours.”

Johnnie Walker Blenders’ Batch Red Rye Finish is available from September in more than 50 countries with an RRP of €20.

You can watch the trailer of Emma’s make-or-break adventure in Manhattan here: https://youtu.be/7rm7t6RSW08

And the full film here: https://youtu.be/wq8lPbTKr08

[1] IWSR, 2016

IMAGE CAPTIONS:

#1: Johnnie Walker blender Emma Walker journeyed from Edinburgh to the home of the Manhattan to see how new experimental Scotch blend Blenders’ Batch Red Rye Finish stacks up against its American cousins in a new film from the Scotch whisky maker: Blenders’ Batch – Emma’s Red Rye In New York.

#2: Dave Arnold, founder and president of the Museum of Food and Drink and owner of the cutting edge Booker and Dax in New York, interviews Johnnie Walker blender Emma Walker about Blenders’ Batch Red Rye Finish in a new film from the Scotch whisky maker: Blenders’ Batch – Emma’s Red Rye In New York. 

#3: Johnnie Walker Blenders’ Batch Red Rye Finish was given an enthusiastic thumbs up by some of New York’s most influential mixologists when it replaced traditional American rye whiskey in a classic Manhattan cocktail as can be seen in a new film from the Scotch whisky maker: Blenders’ Batch – Emma’s Red Rye In New York. 

Notes: 

About Johnnie Walker^®

Johnnie Walker^® is the world’s number one Scotch whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label^®, Black Label^®, Double Black™, Green Label™, Gold Label Reserve™, Platinum Label™ and Blue Label™. Together they account for nearly 19 million cases sold annually (IWSR, 2016), making Johnnie Walker the most popular Scotch whisky in the world.

The Johnnie Walker, ‘Keep Walking’, Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Platinum Label and Blue Label words and associated logos are trademarks © John Walker & Sons 2016.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com/. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

[1] IWSR, 2016

[1] IWSR, 2016

Wild Turkey^® ANNOUNCES MATTHEW MCCONAUGHEY as creative director

Academy Award™ Winner Tapped To Direct Story of the Iconic Bourbon Brand

LAWRENCEBURG, KY (August 9, 2016) – Wild Turkey® today announced a multi-year partnership with Academy Award™-winning actor Matthew McConaughey, who has signed on as the brand’s new Creative Director. McConaughey will serve as the chief storytellerfor Wild Turkey both behind the camera and in front of it, reintroducing the world to the legendary Bourbon brand, starting with a series of television and digital advertising campaigns he is directing, which will launch in September.  A short film documenting Matthew’s journey with Wild Turkey’s distilling family, the Russells, was unveiled today at www.youtube.com/wildturkeybourbon.

A Wild Turkey fan, McConaughey first visited the lauded distillery a couple of years ago, which is only about a 20-minute drive from the University of Kentucky, the place where his parents first met. It was there at the distillery, high above the Kentucky River, that he was introduced to Jimmy and Eddie Russell, the Bourbon Hall of Fame father and son Master Distiller team who have worked at the Wild Turkey Distillery for 97 years collectively. The actor, whose intense and passionate portrayals can be seen in such work as “Dallas Buyers Club,” “Interstellar,” “True Detective,” and the recent “Free State of Jones,” was intrigued by the three-generation family behind the Bourbon and the untold story of a truly iconic American brand.

“Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way – even if that way isn’t always the most popular,” said McConaughey. “I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.”

McConaughey will first be seen today on the Wild Turkey YouTube channel in the short film which chronicles a visit to the Wild Turkey Distillery, as he bonds with three generations of Russells and explores what has made Wild Turkey a legend in the Bourbon business.  That will be followed by McConaughey demonstrating his creative vision in a series of advertising spots, directing and starring in a global campaign slated to begin running in September.  He will also be featured in a print campaign.

Wild Turkey’s new television advertising campaign will see McConaughey serving as a commercial creative director and behind-the-camera director for the first time in his illustrious career.

“When making a movie, you have two hours to tell a story,” remarked McConaughey.  “Here I have 30 seconds to reintroduce the world to this authentic American brand that has helped shape an entire U.S. industry, Bourbon.  It will be a very interesting and fun challenge.”

“I’ve spent more than 60 years doing what I love every single day.  Everyone at Wild Turkey is passionate about making whiskey, and making it the right way, never wavering from what we thought was best,” said Wild Turkey Master Distiller Jimmy Russell.  “As we introduce a new generation to Wild Turkey, it was important to me to find someone who shares our passion and understands what makes Wild Turkey special.  After spending time with Matthew at the distillery, I was impressed by how much he knew about Wild Turkey and how interested he was in telling the world more about us. It is incredible to think that an Oscar winner would want to help tell Wild Turkey’s story, but like an extra scoop of ice cream on pecan pie, I will certainly take it.”

“It’s a new era for Wild Turkey,” added Bob Kunze-Concewitz, CEO at Gruppo Campari, owner of Wild Turkey, “We’ve made a significant investment into the brand over the last several years, as we’ve always strongly believed in the quality of the product and the special story behind the people who make it. With Matthew McConaughey now on board, we believe we are ready to share that story with the entire world.”

About Matthew McConaughey

Texas native Matthew McConaugheyis one of Hollywood’s most sought-after leading men. A chance meeting in Austin with casting director and producer Don Phillips led him to director Richard Linklater, who launched the actor’s career in the cult classic “Dazed and Confused.” Since then, he has appeared in over 40 feature films that have grossed over $1 billion; and has become a producer, director, and philanthropist – all the while sticking to his Texas roots and “jk livin” philosophy.

2014 was a game-changing year for McConaughey.  For his riveting portrayal of Ron Woodruff in “Dallas Buyers Club,” McConaughey received an Academy Award®, Golden Globe Award, Screen Actors Guild Award and Gotham Award for Best Actor, the Best Actor Award at the Rome Film Festival as well as the Desert Palm Achievement Actor Award at the Palm Springs Film Festival.  He also made the move to TV starring alongside Woody Harrelson in the HBO dramatic series “True Detective.” The show was met by rave reviews from critics and fans alike and earned Matthew a Critics Choice and TCA Award for Best Actor in a Drama Series as well as an Emmy Nomination. Later that year he starred in “Interstellar,” directed by Christopher Nolan, and also starring Anne Hathaway and Jessica Chastain. Next he will be seen in the upcoming Stephen Gangham directed, “Gold” as well as opposite Idris Alba in “The Dark Tower” based on the popular Stephen King novels.

In 2008, Mr. McConaughey started The just keep livin Foundation (www.jklivinfoundation.org/), which is dedicated to helping boys and girls transform into men and women through programs that teach the importance of decision-making, health, education, and active living. The Foundation has partnered with Communities in Schools (CIS) – the nation’s largest, non-profit, dropout-prevention organization –in West Los Angeles to implement fitness and wellness programs in two large urban high schools. Through an afterschool program, they are able to give kids a healthy start in life and the promise of a healthy future.

About Wild Turkey

The Distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high quality product. The whiskey is fermented for 72 hours. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have 97 years of combined experience making bourbon.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. Wild Turkey is one of only a few bourbons to use this expensive, deep char.

The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com

ABOUT CAMPARI UK

Campari UK is the Gruppo Campari’s UK subsidiary, headquartered in London. A multicultural and dynamic team composed of 40 Camparistas from 10 different nationalities. Established on March 1st 2015, it took over from J. Wray & Nephew UK, a well-established brand builder and distributor of premium Jamaican rums. At the heart of Campari UK there are two main portfolio offerings: the Italian portfolio with heritage brands such as Campari and Aperol and the white & dark spirits portfolio, led by the Jamaican rum brands Appleton Estate Rum and Wray & Nephew Overproof, as well as Wild Turkey Kentucky Bourbon. The company spans an unrivalled premium spirits and speciality offer in its quality, innovation and style and is also the exclusive UK distributor for Bulldog Gin. www.campariuk.com/ 

About Gruppo Campari

Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Campari, Aperol, SKYY, Wild Turkey, Appleton and Grand Marnier.  The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.  The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.  Headquartered in Milan, Italy, Campari owns 18 plants and 4 wineries worldwide and has its own distribution network in 19 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.   For more information:www.camparigroup.com/

Sláinte! Let’s raise a glass to solving one more of Scotch whisky’s many complexities

By Gordon Duncan

Whisky, it is generally accepted, is one of the finest gifts that Scotland has given to the world, a subtle distillation of the rich fields, the rushing rivers and even the sparkle of the air. But, my goodness, it is a complex matter.

Every malt, of course, has its own distinguished pedigree, and 115 licensed distilleries ship 38 bottles every second to appreciative drinkers around the world, generating nearly £4 billion for the UK’s balance of trade.

In excess of 40,000 jobs in the UK are supported by the industry, and at any given moment, around 20 million casks are slowly maturing into the golden water of life in bonded warehouses around the country.

But that last facet of the industry adds yet another complexity. Among all the other elements which distillers have to consider is the value of their stock at given times in this long, slow maturation process.

This is particularly important for insurance purposes. How, for instance, is it possible to accurately calculate the value of a product which will not be saleable for up to 25 years? And how should it be valued if a loss occurs, say, four years into a 25-year laying down?

Like good malts, every distiller is different and their interpretations of valuing stock will also necessarily differ. There is no right or wrong answer.

But just as whisky companies make use of the talents of the best marketing and sales professionals to maximise their global market share, the sensible approach for them is to partner with insurance experts who can create a bespoke proposition for them.

We work with many whisky companies to resolve such complexities. The key, it has found over the course of fruitful associations is to assess matters from a forensic accounting perspective.

This involves drilling down into all revenue streams and working closely with the client to understand what must be considered and what calculations should be made in the event of a significant loss arising.

Consideration should be given to:

• Identifying the value of stock between raw spirit, blended spirit and maturing stock;
• Discussing how maturing stock could be valued – for instance, book value, brokerage value, direct trading value and going concern matrix;
• Assessing the impact of evaporation – original litres of alcohol versus regauge litres of alcohol;
• Loss of production;
• Loss of gross profit;
• Increased cost of working/additional increased cost of working;
• Duty;
• Distribution costs.

This, essentially, is what any insurer will look for to quantify its exposure. Recognising the complexity of this topic, Lockton has a simple question for distillers. It will not start any discussion with the question: “How will your insurance policy respond in the event of a loss?” Its starting point is: “How do you want your insurance policy to respond?”

Gordon Duncan is Partner and Head of Corporate at Lockton Companies LLP.

For further information, contact Gordon Duncan, Partner and Head of Corporate, Lockton Companies LLP, 5th Floor, 145 St Vincent Street, G2 5JF. T: +44 (0)141 225 8471. M: +44 (0)7506 653547. E:gordon.duncan@uk.lockton.com. http://www.lockton.com/

ARDBEG TWENTY ONE LAUNCHES TO CELEBRATE DISTILLERY’S MOST PERILOUS DAYS 

Ardbeg has announced that its latest Limited Edition whisky is a 21 year old single malt, distilled at one of the most turbulent times in Ardbeg’s history. A testament to the dedication of those who fought through the Distillery’s darkest days to keep its untamed spirit alive, Ardbeg Twenty One will be released exclusively to Ardbeg’s loyal following, the Ardbeg Committee, in recognition of their vital role in safeguarding the Distillery’s future.

Ardbeg’s precarious past – and its enduring hold on the future – are celebrated in the rare, Limited Edition Ardbeg Twenty One. This golden expression began life on Ardbeg’s remote Scottish island home in the mid-1990s.  Its whitewashed walls were faded and crumbling, and distilling at Ardbeg had dwindled to almost nothing. A small group, including the young Mickey Heads (now our esteemed Distillery Manager), set aside a small number of casks for Ardbeg’s future – including some containing whisky distilled during those perilous days when the Distillery’s future was still uncertain.

Today, Ardbeg’s future is in safe hands: the Ardbeg Committee, formed to prevent the Distillery’s doors ever closing again, is 120,000-strong, with members in more than 130 countries.  Mickey Heads, who is the Chairman of the Ardbeg Committee, said: “Ardbeg Twenty One is a shining example of Ardbeg’s enduring spirit.  I’m so pleased we can share it with our members.  The Committee have invested much in ensuring the future of the Distillery and it’s only right that they should share the rewards of its turbulent past too.”

Dr Bill Lumsden, Director of Distilling, Whisky Creation & Whisky Stocks at Ardbeg, said: “I selected the casks for this sumptuous, golden whisky as they combine the distinctive, peppery smokiness of Ardbeg’s award-winning malt with soothing, buttery qualities.  Born from adversity, Ardbeg Twenty One is the perfect dram to celebrate the resilience of Ardbeg and The Ardbeg Committee’s enduring loyalty.”

Ardbeg Twenty One is non chill-filtered and bottled at 46% ABV. It is priced at £310 and goes on sale to committee members on 21^st September 2016.

www.ardbeg.com 

NOTES: 

Tasting Notes:

Ardbeg Twenty One is non chill-filtered and bottled at 46% ABV. This pale gold whisky contains aromas of tarry smoke, Ardbeg ice-cream and black pepper, with herbal top notes.  Its peppery, fizzy mouthfeel gives way to tastes of liquorice, charcoal, peppermint and vanilla with a dash of spice, leading to a long, soothing finish of coal tar, aniseed and smoky butter.

Ardbeg:

Ardbeg prides itself on being The Ultimate Islay Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

During the 1980s and 1990s, Ardbeg suffered from an uncertain future.  Following a long closure period in the 1980s, Ardbeg was acquired by Allied Distillers Ltd in 1989.  Back then, the Distillery was in a dilapidated state with only a small amount of whisky distilled, mainly for blending.  In 1996 Ardbeg’s doors were closed – it seemed for good.  Thankfully, Heads and a few others believed Ardbeg would rise again and they set aside a small number of casks to protect the future of the Distillery.  But it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”.  Today there are 120,000 members of the Ardbeg Committee in more than 130 countries.  Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings.  Members also receive invitations to special gatherings, tastings and events.  The Committee is free to join at www.ardbeg.com 

About Ardbeg’s Awards:

Ardbeg is the world’s most highly awarded smoky single malt whisky.  Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions.  Ardbeg was voted ‘Scotch Whisky of the Year’ three years in a row by Jim Murray’s Whisky Bible.  It was also awarded ‘World’s Best Single Malt’ and ‘Best Islay Single Malt’ at the World Whiskies Awards 2013.  At the 2014 awards, Michael Heads of Ardbeg was voted ‘Distillery Manager of the Year’.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt whisky.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

Chivas Brothers Blending Team [L-R]; Ashley Smith, Adam Ritchie, Alan Galloway, Sandy Hyslop, Kevin Balmforth, Willie Henderson and Calum Fraser

CHIVAS BROTHERS ANNOUNCES ENHANCED BLENDING TEAM

– CHIVAS REGAL HONOURS COLIN SCOTT AS CUSTODIAN MASTER BLENDER –

– SANDY HYSLOP TO LEAD ENHANCED BLENDING TEAM ACROSS SCOTCH WHISKY PORTFOLIO, REINFORCING LEGACY OF EXCELLENCE AT CHIVAS BROTHERS –

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, today announced new roles for revered Master Blenders Colin Scott and Sandy Hyslop. The move coincides with the unveiling of an enhanced Chivas Brothers Blending Team, reinforcing the company’s expertise in crafting world-leading, blended Scotch whisky.

With a career spanning 43 years, Colin Scott brings unparalleled gravitas to the Blending Team and will take on the role of Chivas Regal Custodian Master Blender. A renowned industry leader and innovator, having created Chivas 18 in 1997, Colin will act as a mentor to the Chivas Regal blenders, passing on his knowledge and ensuring traditions, techniques and the signature Chivas Regal style continue to be nurtured through the generations.

Leading the Blending Team will be Sandy Hyslop. With more than 30 years’ experience in blending Scotch whisky, Sandy will take on the newly-created and prestigious role of Director of Blending across the whole Chivas Brothers portfolio. Sandy holds the rare position of being one of just five Master Blenders in the 188-year history of Ballantine’s – a role he has held since 2005 – and will now oversee the creation and blending of all Chivas Brothers blended Scotch whisky.

Enhanced blending team at Chivas Brothers The team, comprising both familiar and new faces, will continue to drive excellence and craft the celebrated whiskies for the Chivas Brothers iconic ranges.

The team features:

• Kevin Balmforth and Dr Calum Fraser, who will take on the roles of Chivas Regal Blenders. As of next year, while their primary commitment will be maintaining quality across the range, they will also spend time travelling the world with Colin, educating consumers on Chivas Regal and its blending traditions.
• Ashley Smith, Apprentice Blender, who joined the blending team last year and is in the process of learning all aspects of blending, with a focus on Chivas Regal.
• Willie Henderson, who has 37 years’ experience in the whisky industry with nearly twenty of them focusing on blending. Willie will work across Chivas Brothers’ entire Scotch whisky portfolio supported by Adam Ritchie, who has been with the team for nearly a year.
• Alan Galloway, who with 16 years’ experience in the industry will work across the portfolio while supporting Sandy exclusively on the Ballantine’s range.

Laurent Lacassagne, Chivas Brothers CEO and Chairman, comments: “The Chivas Brothers Blending Team brings together an enviable wealth of talent that is set to reinforce the craftsmanship and quality of our whisky-making and continue to drive our business forward.

“Excellence is at the heart of Chivas Brothers, and nowhere is this more evident than with industry leaders Colin Scott and Sandy Hyslop, whose new roles will ensure the safeguarding of Chivas Brothers’ iconic and historic brands for the next generation.”

The newly-bolstered team represents the most significant development for the blending department in recent years and is a clear signal of the company’s long-term commitment to excellence in blended Scotch. The setup creates the perfect atmosphere to nurture talent, inspire innovation and pass on the craftsmanship Chivas Brothers is renowned for.

The entire blending department is complemented by Chivas Brothers’ network of Global Brand Ambassadors and Graduate Brand Ambassadors – a team of Scotch whisky and Chivas Brothers experts who travel the globe year round to educate consumers on the company’s brands, safeguarding the prestige and legacy of the portfolio internationally.

NOTES TO EDITORS

About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com @ChivasNewsRoom

About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com