Press Releases

W.L. WELLER 12 YEAR OLD WINS BEST IN SHOW AT 2018 LOS ANGELES INTERNATIONAL SPIRITS COMPETITION – American Whiskey News

Weller 12yo

W.L. WELLER 12 YEAR OLD WINS BEST IN SHOW AT 2018 LOS ANGELES INTERNATIONAL SPIRITS COMPETITION

Fourteen spirits from Buffalo Trace Distillery receive top honors 

FRANKFORT, Franklin County, Ky (July 25, 2018) W.L. Weller 12 year old bourbon was awarded Best in Show, Best in Category (Straight Bourbon 6 years or older) and a Gold medal. A total of 14 spirits from Buffalo Trace Distillery were awarded top honors at the 2018 Los Angeles International Spirits Competition. Two whiskies from Buffalo Trace were also named Best of Category. Stagg Jr. was named Best of Category and E.H. Taylor Rye was named Best of Category in American Straight Rye.

            Those awarded Gold include:

  • Buffalo Trace Kentucky Straight Bourbon
  • Eagle Rare 10 Year Kentucky Straight Bourbon
  • W.L. Weller 12 Year Kentucky Straight Bourbon
  • Weller Special Reserve Kentucky Straight Bourbon
  • Old Weller Antique 107 Kentucky Straight Bourbon
  • Sazerac Straight Rye
  • George T. Stagg Kentucky Straight Bourbon
  • Stagg Jr. Kentucky Straight Bourbon
  • Colonel E.H. Taylor Small Batch Kentucky Straight Bourbon
  • Colonel E.H. Taylor Straight Rye
  • Elmer T. Lee Kentucky Straight Bourbon
  • Blanton’s Single Barrel Kentucky Straight Bourbon (no age)
  • Benchmark Kentucky Straight Bourbon

Silver Medal was awarded to:

  • Colonel E.H. Taylor Single Barrel Kentucky Straight Bourbon

This competition, in its 12th year, is judged by a panel of the spirit industry’s most renowned judges including award-winning authors, buyers, journalists, educators and bar owners, who rate each spirit on a 100-point scale.

Complete results for the 2018 Los Angeles International Spirits Competition can be found at https://fairplex.com/competitions/spirits-competition/awards-celebration.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 21 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its Col. E. H. Taylor, Jr. Four Grain Bourbon was named World Whiskey of the Year by “Jim Murray’s Whiskey Bible 2018.”  Buffalo Trace Distillery has also garnered more than 500 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.

1792 DISTILLERY BRANDS RECEIVE FIVE AWARDS AT THE LOS ANGELES INTERNATIONAL SPIRITS COMPETITION – American Whiskey News

Barton 1792

1792 DISTILLERY BRANDS RECEIVE FIVE AWARDS AT THE LOS ANGELES INTERNATIONAL SPIRITS COMPETITION 

BARDSTOWN, kENTUCKY (July 26, 2018) – The Los Angeles International Spirits Competition results are in and brands from Barton 1792 Distillery sailed through  with all gold medals in every spirit entered in this competition. 1792 Sweet Wheat won Best of Category in the category of Small Batch Bourbon 10 years or less and Zackariah Harris won Best of Category (Bourbon.) Each of these spirits also received a gold medal.

Those awarded Gold include:

  • 1792 Small Batch Kentucky Straight Bourbon Whiskey
  • 1792 Single Barrel Kentucky Straight Bourbon Whiskey
  • Very Old Barton 80 proof Kentucky Straight Bourbon Whiskey
  • Very Old Barton 90 proof Kentucky Straight Bourbon Whiskey
  • Kentucky Tavern Kentucky Straight Bourbon Whiskey

This competition, in its 12th year, is judged by a panel of the spirit industry’s most renowned judges including award-winning authors, buyers, journalists, educators and bar owners, who rate each spirit on a 100-point scale.

Complete results for the 2018 Los Angeles International Spirits Competition can be found at https://fairplex.com/competitions/spirits-competition/awards-celebration.

About Barton 1792 Distillery

Barton 1792 Distillery is part of Barton Brands.  Barton Brands has facilities in Bardstown, Ky., Carson, Calif., and Baltimore, Md. Barton Brands is owned by the Sazerac Company, an American family-owned company based in New Orleans, La. Barton 1792 Distillery was established in 1879 and continues today as the oldest fully-operating Distillery in the “Bourbon Capital of the World.” The Distillery is located on 196 acres and includes 28 warehouses, 22 other buildings, the Morton Spring and the Tom Moore Spring.  Distilling, aging and bottling fine Bourbon whiskey are hallmarks of the historic Barton 1792 Distillery. 1792 Small Batch Bourbon Whiskey is produced at Barton 1792 Distillery. This whiskey is named for the year Kentucky became a state and is the recent gold medal winner at the 2017 Los Angeles International Spirits Competition. To learn more visit www.1792bourbon.com

For the love of Scotch – Scotland welcomes China to celebrate its heritage – Scotch Whisky News

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For the love of Scotch – Scotland welcomes China to celebrate its heritage 

More than 750 Chinese colleagues of leading Scotch whisky producer, Chivas Brothers landed in Speyside last week for a four day, immersive Scotch whisky experience that placed them at the heart of Scottish heritage and hospitality.

China is an important market for the Scotch industry, representing more than half of the global Scotch trade, and 25 bottles of Scotch exported to China every minute[1]. Chivas Brothers recently enjoyed double digit growth in this market, with Scotch growing 18 per cent in value, driven by the success of its blended Scotch whiskies in its last half year financial results.

Last week, employees from Pernod Ricard China, which is an affiliate of Chivas Brothers’ parent company, Pernod Ricard, took part in a four-day excursion, where they visited Scotland’s most distinctive whisky region. Touring Speyside, they visited Strathisla Distillery, the heart and home of Chivas Regal; The Glenlivet Distillery, the first licensed distillery in the parish; and popular Single Malt distillery Aberlour.

Here, the guests truly got to experience Chivas Brothers’ world-renowned brands, including Chivas Regal, The Glenlivet, Royal Salute, Ballantine’s and Aberlour, taking part in guided tastings, delivered by the experts behind them. The visitors were also invited to don tartan kilts and sashes at a Highland dinner where they had the opportunity to taste some of the best Scotland has to offer.

The two companies already have a strong working relationship and the trip will further foster this through an internal conference, designed to facilitate knowledge-sharing and build an even stronger working relationship.

Neil MacDonald, Brand Experience Director, Chivas Brothers, said: “We are delighted to be able to host our colleagues from China and show them all the wonderful sights and industries we have to offer here in Scotland.

“Visiting the birthplace of our brands and becoming immersed in their craftsmanship and heritage really is the best way to understand what makes each of them unique. The experiences that our Chinese colleagues have in Scotland, the people they meet, the Scottish celebrations and being at our distilleries will fuel their personal story-telling to colleagues, consumers and trade back in China. This creates even stronger opportunities for our brands and Scotch whisky as a whole.

“China is a very important market for us, and we expect its significance will only continue to grow over the coming years. By fostering even stronger ties with our colleagues, we’re confident this trip will help us build on our solid partnership for the future.”

Other excursions included a trip to Loch Ness, followed by a football tournament at Inverness Caledonian Thistle FC’s stadium where teams from Chivas Brothers took on teams from Pernod Ricard China in a World Cup themed match.

Notes 

About Chivas Brothers

Chivas Brothers is a global drinks producer and exports company steeped in Scottish heritage. It is the only Pernod Ricard business dedicated entirely to Scotch whisky and comprises a prestigious range of single malt and blended whiskies. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet. With a multitude of awards and accolades for its quality, craftsmanship, industry-leading sites and award-winning campaigns, its brands are at the heart of moments of connection across the globe.

The company comprises 1,600 employees, 14 Scotch distilleries, two bottling facilities and more than 300 warehouses across its 26 sites including Orkney, the Scottish mainland and London.

http://www.chivasbrothers.com/

Discover the best kept secret in Scotch: Mortlach brings bold flavour to Speyside – Scotch Whisky News

Mortlach

Discover the best kept secret in Scotch: Mortlach brings bold flavour to Speyside 

Speyside distillery, Mortlach, unveils three new bottlings, providing a glimpse into the best kept secret in Scotch. The Single Malt Whiskies will delight flavour seekers, offering a new dimension that eschews the smoke traditionally associated with big-flavoured whisky.

In a region generally known for its smoother, gentler style of whisky, Mortlach’s exceptional flavour bridges the gap between mellow and smoky. The three new bottlings – 12-year-old “Wee Witchie”,16-year-old Distiller’s Dram and 20-year-old Cowie’s Blue Seal – are set to bring the dark side of Speyside to life.

Using a fiendishly complex distillation process unique to Mortlach known as “The Way”, the audacious approach to distillation has remained unchanged since it was invented by distiller’s son Dr Alexander Cowie in 1896. The precise 2.81 distillation process is a closely guarded secret, handed down through generations of Mortlach distillers.

It is this process which creates Mortlach’s distinct and thick character spirit, with dark, complex and rich notes, earning it the nickname, The Beast of Dufftown.

Dr Craig Wilson, Master Blender, said: “These whiskies really stand out in Speyside. For me it’s the way the unique 2.81 process gives you such an intensely complex liquid and character from the minute it comes off the still; it’s like having three distilleries at the one still house. Our job is to hone the character in the right way to give you three well balanced whiskies of unparalleled richness and complexity.”

Mark Brunton, Distillery Manager, said: “It’s an honour to work in a distillery with such a distinct heritage and I love the challenge that comes with it. We worked with our colleagues in maturation to create a diverse range with each at its heart still reflecting the bold distillery flavour. The 16-year-old is a classic Mortlach expression, while the 12-year-old offers a strong distillery character through its use of refill casks. The 20-year-old offers a balance of character and distillery character with active wood.”

Mortlach 12-year-old, 16-year-old and 20-year-old will first launch in Taiwan in autumn, followed by other markets.

Mortlach 12-year-old Wee Witchie

RRSP: £50

ABV: 43.4%

Barrels: European and American oak. Ex sherry & ex bourbon.

In brief: “It’s at its most expressive on the mid-palate where you pick out bitter chocolate, marmalade and light tobacco that’s balanced by a puddle of syrup before it deepens further…”

Mortlach 16-year-old Distiller’s Dram

RRSP: £80

ABV: 43.4%

Barrels: Ex-sherry

In brief: “Dark, full, liquorous, and rounded. As it moves into the back palate, so it starts to dry and pick up in terms of intensity…”

Mortlach 20-year-old Cowie’s Blue Seal

RRSP: £200

ABV: 43.4%

Barrels: Ex-sherry

In brief: “The mature depth seen on the nose comes immediately into focus, but before it goes towards the dark there’s a refreshing lift of aromatic and overripe fruits (quince especially) and a touch of spiciness…”

NOTES

*Prices will vary based on local market duty and taxes.

Full tasting notes: 

Wee Witchie, 12-year-old, 43.4%

Nose: Rich and deep, with immediate warming, toasty oak tones (wood shavings) and a light peachy element that moves towards honey and then cooked fruits hinting at good depth. Some chestnut helps to add a sweet nutty background alongside hints of wax crayon. This impression of oak, sandalwood, light spice, and fruit – now with some dried berries – slowly gives way to some charred elements, hard (Highland) toffee and some light meatiness. Once this is established (and it takes time) it starts to deepen, earthy, petrichor, (the smell of early autumn), dried blossom, pineapple and bitter orange that itself extends into Terry’s chocolate orange and then cooked plum. As it dries so the woodland gives way to a coal bunker/lichen encrusted logs in a woodpile.

Body: Medium to heavy, with a thick texture.

Palate: A sweet, almost peachy, concentrated start with a little oak and almost smoky (charred) element. It’s at its most expressive on the mid-palate where you pick out bitter chocolate, marmalade and light tobacco that’s balanced by a puddle of syrup before it deepens further and starts to grip, there’s liquorice, roast chestnut, tree bark, roasting coffee, and a burnt edge which might be the sulphur working its way out. As it develops so you get bourbon biscuit, then the meaty flavours which themselves have the herbal qualities of goat or lamb. The grip loosens, and light gets back in with things getting sweeter and also more spicy.

Finish: Quite dry and slightly sooty/ashy with oak (fresh-sawn timber). There’s some plum with an added hint of bitterness.

Distiller’s Dram, 16-year-old, 43.4%

Nose: Rich and deep. It is slightly shy initially, but with a sense of massed weight. Stewed black and orchard fruits (damson, black cherry) with an immediate earthy note and some spice. While there is some honeyed sweetness, this has greater maturity than the 12-year-old, coming across as leaf mulch, with a burnt element: dried Nora pepper/grilled red pepper and light blackened skin (the pepper’s that is, not human) and chocolate which moves the meatiness towards molé. The oak is more relaxed (or integrated) allowing the gutsy almost feral weight of the distillate greater say but there is some planed wood alongside light varnish, then nutmeg and raisin. It gets progressively darker and richer with some biltong/beef jerky hints balanced by the sweetness. It also gets slightly nuttier, reminiscent of mature Gouda/Emmental.

Body: Robust and full. Palate coating.

Palate: Big, quite deep, but also sweet. As on the nose, there’s some spiciness here (frying mustard seed). It is this sweeter element (toffee-like, with some dried apricot and the honey note seen on the nose) which comes over first. This softness then gives way to a chewy-mid palate where the darker fruits lurk. It then goes deep. Light, slightly leathery with malty elements then a gamey meatiness with supple tannins. However, rather than just the more powerful oak influence beginning to dominate the cooked fruits return adding a layered quality. Rather than sweetness you get a more savoury effect. Dark, full, liquorous, and rounded. As it moves into the back palate, so it starts to dry and pick up in terms of intensity and moves into the shadow of the trees.

Finish: Surprisingly, it sweetens again. Long, complex and, yes, meaty. Now you also get the Syrah-like sootiness.

Cowie’s Blue Seal, 20-year-old, 43.4%

Nose: Super dense and rich, with touches of floor polish and much more of the waxy, earthy, meaty element seen in the previous examples. This has real elegance and complexity – and little intrigue. There is an added oiliness which you only get from mature whiskies. This in turn moves into varnish, leather oil, wood resins and even a touch of dubbin. The sensation is like being in some ancient, mysterious, library. There are dried fruits, a touch of scented wood, fir trees, cedar, Moroccan leather, slightly foxed books, floor polish, and some ink.

It grows in the glass, moving towards chanterelle mushroom/cep mushroom even some of the wax crayon also seen on the 12-year-old. Huge, highly complex and contemplative.

Body: Robust and rich. Palate clinging.

Palate: The mature depth seen on the nose comes immediately into focus, but before it goes towards the dark there’s a refreshing lift of aromatic and overripe fruits (quince especially) and a touch of spiciness. It then expands as the fruits dry and the oils start to coat the tongue. The meaty element comes in quickly here, full-on grunt with animalic edges, cured leather and light bitter notes that bring to mid nutshell, espresso crema, damson jam, cacao nibs all balanced with some hedgerow berry fruits meaning that the back palate has a brighter lift than you might expect from something which is so dense and meaty (think of a berry sauce with venison). As it develops so this back palate shows more roasting tin elements, some bark. It continues to extend into dried fruits.

Finish: Quite dense. It carries on seamlessly from the progression seen on the palate with liquorice and dried fruit. 

About Mortlach:

Mortlach distillery was founded in 1823 by James Findlater and his two partners Donald McIntosh and Alexander Gordon. In 1852 the distillery was reopened by John Gordon after a few silent years, then in 1854 Gordon took on George Cowie as a partner, creating John Gordon & Co. Cowie became the sole owner when John Gordon died in 1867.

Dr. Alexander Cowie oversaw the very first spirit distillation, through a completely unique and fiendishly complex process, which he used his scientific acumen to craft. He was not a distiller by trade and had not long returned from a posting in the exotic climes of Hong Kong, where he spent five years practicing medicine. After the untimely death of his older brother, he returned to run Dufftown’s oldest distillery with his father George, who learned the craft of distilling after a career carving the great Scottish railways into the rugged landscape as an engineer, before becoming the owner of the Mortlach distillery. George bestowed it all to Alexander when he died, and Alexander doubled the stills his father left him.

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and GUINNESS.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye – American Whiskey News

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Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye

Clermont, KY (July 12, 2018) – Basil Hayden’s® Bourbon, one of the fastest growing super-premium bourbons on the market, proudly announces the limited time release of Basil Hayden’s® Two by Two Rye. An unprecedented blend of two Kentucky Straight Rye Whiskies and two Kentucky Straight Bourbon Whiskies, Basil Hayden’s Two by Two Rye breaks category norms to offer whiskey fans the best of both worlds: the full spiciness of rye, complemented by the sweet characteristics and finish of bourbon.

Two by Two Rye offers a premium blend of two ryes and two bourbons, which have been artfully combined to find the perfect complement in one another. With a balance of 5-year-old Kentucky Straight Rye, a 7-year-old “high-rye” Kentucky Straight Rye, a 13-year-old Kentucky Straight Bourbon, and a 6-year-old Kentucky Straight Bourbon, the result is a wholly unique whiskey that makes a name for itself in the category and remains approachable to discover at 80 proof.

“Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially,” said Rob Mason, Vice President Marketing, Whiskey at Beam Suntory. “While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”

Basil Hayden’s Two by Two Rye continues the brand’s pursuit of innovating within the rye whiskey category and launching unique liquids in the market. The launch of Basil Hayden’s Two by Two Rye builds on momentum set by two recent launches, including Basil Hayden’s Rye Whiskey and Basil Hayden’s Dark Rye. Both were met with impressive reception and acclaim, with Basil Hayden’s Rye Whiskey being awarded “Rye Whiskey of The Year” at the 2017 New York International Spirits Competition.

Best enjoyed sipped neat or on the rocks, Basil Hayden’s Two by Two Rye features the following characteristics:

• Proof: 80
• Color: Golden Honey
• Aroma: Rich caramel and brown sugar with a sumptuous, woody rye flavor profile
• Body: Smooth, medium-bodied
• Taste: A balanced blend of sumptuous rye and brown sweets with an ample woody accent
• Finish: A pleasant, long lingering warmth
• Blend Overview: An intriguing blend of 5-year-old Kentucky Straight Rye, 7-year-old “high-rye” Kentucky Straight Rye, 13-year-old Kentucky Straight Bourbon, 6-year old Kentucky Straight Bourbon

Basil Hayden’s Two by Two Rye is now available nationwide for a limited time with a suggested retail price of $44.99 for a 750mL bottle. Look for it packaged in a light tan and deep green, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.

About Basil Hayden’s®
Basil Hayden’s is known for standing out in the crowd. The distinctive flavor of Basil Hayden’s Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke ‘the rules’ by mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden’s is crafting its own story by providing a welcoming, yet versatile sipping experience for whiskey drinkers of all taste levels to share with friends and family. Beyond its flagship Basil Hayden’s Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release of Basil Hayden’s® Rye Whiskey and the permanent addition of Basil Hayden’s® Dark Rye.

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

OLD PULTENEY TO SET SAIL WITH NEW FLEET OF INSPIRED WHISKIES – Scotch Whisky News

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OLD PULTENEY TO SET SAIL WITH NEW FLEET OF INSPIRED WHISKIES

On the north east shores of Scotland, where the invigorating North Sea winds meet the stunning Caithness coast, there is a town; home to a vibrant single malt whisky which captures the very essence of its location. This is Wick and we are Old Pulteney.

Never one to rest on our laurels; we are always evolving. Inspired by the spirit of our forefathers, and in celebration of our home town and its lively maritime history; we have crafted a brand new fleet. A collection of whiskies grounded in the passion and vigour shown by those who have truly shaped our spirit.

Our new collection of single malt Scotch whiskies remains true to the renowned, classic style of Old Pulteney celebrating our lively history, yet bringing some different flavours to the fore. Created from the unique combination of brisk salty sea air and meticulous cask selection, we continue to truly be the maritime malt.

Distilled and matured by the sea, this new fleet will take you on a journey of flavour, combining a consistent reminder of our coastal home with the influence of oak casks, from which our spirit is nurtured and shaped. Ahead of the official unveiling of the new collection of whiskies, we are giving  our fans the chance to be one of the first to hold one of our new fleet in their hands. We are giving away only 100 bottles to 100 lucky fans.

For your chance to be one of the first to own a bottle from our new collection, simply visit www.old-pulteney.com/competition*

#MARITIME MALT

MAKER’S MARK ANNOUNCES CRAFT-INSPIRED BARTENDER WORKSHOPS – American Whiskey News

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MAKER’S MARK ANNOUNCES CRAFT-INSPIRED BARTENDER WORKSHOPS

‘The Makers’ 2018 will educate bartenders on the handcrafted credentials of Maker’s Mark

The series of intimate, hands-on workshops are set to launch in the UK this August

LONDON – 26th JULY, 2018 – Maker’s Mark, the premium handcrafted American whisky, has announced its UK bartender engagement programme for 2018, The Makers – launching nationwide this August.

Kicking off on the 6th of August in London, The Makers 2018 will roll out across London, Edinburgh, Manchester and Bristol.

Following the success of last year’s workshops, The Makers will once again offer UK bartenders an immersive and educational experience into the world of premium bourbon through a series of intimate, hands-on workshops aimed at providing practical crafts and skills which they can take back to use in their bars. This comes in light of an exponential boom in popularity of American whisky among UK drinkers as the Premium American whiskey category continues to grow in both volume +30% and value +22% respectively [1] – the second fastest growing spirits category behind gin.

Each uniquely designed to showcase the handcrafted credentials of Maker’s Mark, the experience will explore the fundamental elements that go into the creation of the liquid by delving into experiences based around wheat, wax, paper and wood. Bartenders interested in building on their knowledge of the bourbon category can sign up, here: www.jointhemakers.com

Starting in London, The Makers wheat workshop features artisan doughnut making at Bread Ahead lead by renowned baker, Manuel Monade, using the same Red Winter Wheat that gives Maker’s Mark its smooth characteristics and sweet flavour.

The wax workshops will encourage bartenders to personalise wax candles, representing how every single bottle of Maker’s Mark is still hand-dipped in Maker’s signature red wax – an iconic design feature in which every drip is distinctively different.

Partnering with London Print Club, bartenders will create bespoke cocktail mats as part of the paper session, signifying how every Maker’s Mark label continues to be printed and hand-pressed at the distillery.

And finally, each bartender will be given training in how to expertly engrave bar tools as part of the wood workshop. Carving inspired by Maker’s Mark innovative wood stave finishing process to achieve premium taste and consistency.

Amanda Humphrey, Maker’s Mark Brand Diplomat said: “We have a rich history and heritage of doing things differently, so we wanted to move away from traditional bartender training and offer immersive hands on opportunities to understand and experience craftsmanship. These bespoke experiences aim to offer bartenders an insight into the unique process that goes into making each and every bottle of Maker’s Mark.”

Inspired by the distilling process Maker’s Mark has used since its first bottling in 1958, the series of workshops will explore the fundamentals of American whiskey and the four elements that make Maker’s Mark the leading bourbon in its category, welcoming bartenders to #jointhemakers and live by the ‘heart-made, head-made, hand-made’ mantra.

The Maker’s Workshops are running from 6th August in London, Edinburgh, Manchester and Bristol.

For more information on dates for the workshops and how to sign up please visit: www.jointhemakers.com

  • August – London – Wheat
  • August – Manchester – Wax
  • September – Manchester – Wheat
  • September – Edinburgh – Wax
  • September – London – Paper
  • October – London – Wax 

Notes:

[1] Source: Off Trade – Nielsen 19.05.18, On Trade – CGA 21.04.18

About Maker’s Mark® Bourbon:

In 1954, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream of creating a handmade and delicious bourbon. He decided to make his whisky in small-batches, using soft red winter wheat, with a proprietary barrel char to enhance the softness and sweetness. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark® continues to make its bourbon exactly the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker’s 46®.

In 1980, the Maker’s Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records. It remains one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit www.makersmark.com.

 About Edrington-Beam Suntory Distribution UK:

Edrington-Beam Suntory Distribution UK is one of the UK’s biggest spirits sales, marketing and distribution companies. It is a joint-venture company jointly owned by Edrington and Beam Suntory.

Edrington-Beam Suntory UK represents leading whiskies brands in categories including:

  • Blended Scotch (The Famous Grouse, Naked Grouse and Teacher’s)
  • Malt whisky (Highland Park, Laphroaig, The Macallan and Ardmore)
  • Japanese whiskies (Yamazaki, Hibiki and Hakushu)
  • Bourbon (Jim Beam, Maker’s Mark and Knob Creek)
  • Imported whiskies (Canadian Club and Kilbeggan Irish whiskey)

It also handles UK sales and distribution for Courvoisier cognac, Snow Leopard vodka, Roku gin, Brugal 1888 rum and a portfolio of liqueurs and specialities (including Sourz, Bols liqueurs, Galliano and After Shock).

PERFECTION RECOGNISED AS THE SOCIETY WIN CASK STRENGTH SCOTCH WHISKY OF THE YEAR AT INTERNATIONAL WINE & SPIRIT COMPETITION 2018 – Scotch Whisky News

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PERFECTION RECOGNISED AS THE SOCIETY WIN CASK STRENGTH SCOTCH WHISKY OF THE YEAR AT INTERNATIONAL WINE & SPIRIT COMPETITION 2018

The Scotch Malt Whisky Society won a total of 11 awards for their single cask whiskies 

The Scotch Malt Whisky Society (SMWS) (http://bit.ly/2uXN6Iu) has won Cask Strength, Scotch Whisky of the Year for their bottle Cask 3.305 – The scents of perfection at the International Wine & Spirit Competition 2018 (IWSC).

The 28-year-old Islay whisky, which was released in December 2017 with only 209 bottles available to SMWS members, also won a Gold Outstanding award. Listed under the SMWS flavour profile of Old & Dignified, the whisky spent 26 years in an ex-bourbon hogshead before being transferred to a 1st fill Pedro Ximinez hogshead for the remainder of its maturation.

The taste of the whisky is described by the Society’s Tasting Panel as “dark fruits soaked in port followed with chocolate-covered brazil nuts and banoffee pie” with a nose of a “heavenly reek of smoked bacon mingled with coffee ice cream, butterscotch and lemon thyme on the finish”.

10 other awards

The SMWS achieved an impressive haul of awards for an independent bottler, winning 10 other awards including a Gold for Cask 4.239 – High sea rebellion and Silver Outstanding for Cask 36.138 – Fruit baskets in a painted room and Cask 42.43 – Smoky spiced red rye ale.

As with all Society releases, they are limited edition and members have snapped up most of the awarded whiskies, but Cask 35.203 – Feria de Jerez is still available in the UK/EU (http://bit.ly/2uWtEvq). The Society’s Tasting Panel described this Speyside whisky as having a “full aroma of sweet potatoes with dried figs, caramelised apples and Chantilly cream” and a “lively taste of dark chocolate covered figs and Sherry soaked Medjool dates”.

The Society releases an outturn of new whisky every month and still has exciting plans for the rest of the year, including a range of new single cask whiskies in their August outturn along with the release of a rum, Armagnac and cognac under their Single Cask Spirits collection.

Founded in 1969, the International Wine & Spirit Competition awards excellence in wines and spirits worldwide, encouraging recognition for quality products. 90 countries worldwide enter the competition and each sample is treated with the same care and consideration in the IWSC’s dedicated tasting premises.

Commenting on the win, Kai Ivalo, Spirits Director at the SMWS said: “This year we are celebrating the 35th anniversary of The Scotch Malt Whisky Society and we’re delighted to mark this by winning Cask Strength Scotch Whisky of the Year, along with an array of other awards.

These awards acknowledge the best spirits in the world and follow on from taking home seven awards at the San Francisco World Spirits Competition in May earlier this year. It’s the perfect way to mark our 35th anniversary.”

Full awards listed below:

3.305

Cask 3.305 – The scents of perfection

Cask Strength Scotch Whisky 2018

Cask 3.305 – The scents of perfection

Gold Outstanding 2018

36.138

Cask 36.138 – Fruit baskets in a painted room

Silver Outstanding 2018
42.43

Cask 42.43 – Smoky spiced red rye ale

Silver Outstanding 2018
50.96

Cask 50.96 – A day trip to heaven

Silver 2018
52.21

Cask 52.21 – Tropical breezes fill the sails

Silver 2018
35.203

Cask 35.203 – Feria de Jerez / Available here: http://bit.ly/2uWtEvq

Bronze 2018
29.240

Cask 29.240 – Seventh heaven

Bronze 2018
4.239

Cask 4.239 – High sea rebellion

Gold 2018
9.133

Cask 9.133 – Elixir of the gods

Silver 2018
29.225

Cask 29.225 – Slapped by a kipper

Silver 2018
For more information on membership:

UK
http://bit.ly/2uXN6Iu
Twitter: @SMWSUK

Notes:

About The Scotch Malt Whisky Society 

  • The Scotch Malt Whisky Society is an international whisky club that bottles rare single cask, single malt whisky, and a range of other spirits
  • The Society was established in Edinburgh in 1983 and now has more than 26,000 members and branches around the world
  • The Society only ever bottles single casks – each cask is unique, making every Society bottling a limited edition
  • The Society has bottled whisky from more than 135 distilleries in its history
  • The Society releases a new batch of around 30 single cask, single malt whiskies every month
  • The Kaleidoscope Whisky Bar and Shop in Edinburgh has over 200 whiskies on offer and is open to everybody
  • The Society offers a variety of membership’s packages which can be tailored. Please see http://bit.ly/2uXN6Iu
  • For more information about the Society, visit http://bit.ly/2uXN6Iu

CELEBRATING THE LAUNCH OF HIGHLAND PARK VALKNUT – Scotch Whisky News

HighlandPark-Valknut-NewsHeader

CELEBRATING THE LAUNCH OF HIGHLAND PARK VALKNUT

 “I know one thing which never dies: the reputation of each dead man.”

Poetic Edda, Hávamál, verse 77 

Highland Park is excited to introduce you to VALKNUT Special Edition single malt Scotch whisky.

In partnership with renowned Danish designer Jim Lynvgild, Highland Park VALKNUT is the second in a series of three VIKING LEGEND releases inspired by our rich Viking history and mythology.

Jason Craig, Highland Park brand director, commented: “Valknut is an intensely balanced whisky with an ABV of 46.8%.  It’s been matured predominantly in American sherry seasoned oak casks with a slightly higher phenolic level, compared to Valkyrie.  We’ve also used a small amount of Orkney grown Tartan barley which adds to its smokier edge and lingering sweet, spicy finish.”

Designer, Jim Lyngvild commented:  “The story of the Valknut is compelling and I wanted to ensure that the design feature of this packaging was a fitting match to the whisky created by Master Whisky Maker Gordon Motion.

“Also, as VALKNUT is part of a series of three expressions, I made sure that there is continuity in style of the packaging – for example, the frieze design at top is consistent in look but the story of the symbol has been brought to the front panel.”

Jim’s inspiration came from two important Nordic sources in Gotland, Sweden – the first of the four Stora Hammars stones and the picture stone at Tängelgårda.

VALKNUT means ‘knot of those killed in battle’ and its symbol of three interlinked triangles is closely associated with the Norse god Odin who guided the spirits of the dead to Valhalla.

Norse mythology tells of the VALKYRIES, Odin’s female servants, who combed the battlefields for the bravest fallen warriors. Vikings who met an honourable death were marked out by the symbol of the VALKNUT and spirited away to VALHALLA to join Odin’s mighty army and prepare for RAGNAROK, the battle of the end of the world.

Notes: 

Highland Park Valknut will launch in over 15 markets from June 2018.

RSP:  £58.00 (70cl and 75cl)

Valknut is the second in a series of three Viking Legend releases. It will be followed by Valfather in 2019.

Jim Lyngvild biography

Jim is a Danish designer and a true Viking.  His Viking lineage includes his 36th great grandfather Ragnvald Eysteinsson who was the 1st Earl of the Orkney Islands.   He can trace back his family tree all the way back to the 8th century.

Today, Jim lives in a Viking inspired castle which he designed himself in the Danish village of Faaborg. He is well-known for his creativity and vivid imagination.

A successful businessman and designer of many things including part ownership of with Frejdahl, a Danish Brewery.  

Tasting notes – 46.8%.

Appearance:   Natural colour, light gold

Nose:  Toasted vanilla pods, cracked black pepper, oak shavings, cloves, aniseed, aromatic smoke

Palate: Sweet, aromatic cloves join forces with tangy hints of aniseed

Finish: Intensely balanced, bold and courageous, leaves a lingering memory of aromatic peat smoke and sweet spices

For further information, please contact: www.highlandparkwhisky.com

COTSWOLDS DISTILLERY LANDS IN TRAVEL RETAIL – English Whisky News

cotswolds

COTSWOLDS DISTILLERY LANDS IN TRAVEL RETAIL 

Cotswolds Distillery has launched its inaugural travel retail proposition at Birmingham, Bristol and East Midlands Airports. Introduced exclusively into the sector in World Duty Free stores at the beginning of April, the offering has already seen strong success and has had a significant impact on sales. This is Cotswolds Distillery’s first foray into travel retail and increases opportunities for international travellers to try its award-winning range of whisky products.

Customers are able to purchase Cotswolds Distillery’s three flagship products; Cotswolds Single Malt Whisky and Cotswolds Cream Liqueur, all in 70cl size. For those unfamiliar with the selection, customers can ‘try before they fly’ with Cotswolds Distillery staff on hand to provide discerning travellers with samples, further insight into the brand, its products and their origins at the heart of the Cotswolds.

Product sampling at Birmingham Airport is complemented by a film about the products, their heritage and the production process, broadcast on a large HD display. The impact of this bespoke area has been extremely positive, with sales of Cotswolds Distillery products doubling since its launch.

This exciting launch follows the recent announcement that Cotswolds Distillery has raised £3million of equity through crowdfunding, further demonstrating its commitment to expanding and developing the business to meet growing demand for its award-winning products around the globe.

For more information, please visit www.cotswoldsdistillery.com 

Notes

The Cotswolds Distillery:

Located in Stourton, Shipston-on-Stour, the distillery has become a premier local attraction, offering tours and tastings daily, and now receives 30,000 visitors a year.

Cotswolds Single Malt Whisky was launched in October 2017. It has been aged in first-fill ex-Bourbon barrels and specially shaved, toasted and re-charred red wine barriques. It is bottled non-chill filtered, with no added colour and at 46% ABV. RRP £44.95. Each bottle lists the barley variety, harvest year and local Cotswolds farm it was grown on.

Cotswolds Single Malt Whisky is available nationally and in 12 countries across the world. Key UK retailers include Majestic Wine, The Whisky Exchange and Laithwaites.

For more information, visit www.cotswoldsdistillery.com.


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