Press Releases

THE MACALLAN EMBARKS ON NEW ERA OF INNOVATION & MASTERY – Scotch Whisky News

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Credit all photography Ian Gavan.

THE MACALLAN EMBARKS ON NEW ERA OF INNOVATION & MASTERY

NEW DISTILLERY & VISITOR EXPERIENCE IN SPEYSIDE, SCOTLAND

OFFICIALLY OPENING IN JUNE 2018

New York, May 22, 2018 – The Macallan, the world’s most admired single malt Scotch whisky, has revealed its new distillery and visitor experience – officially opening June 2, 2018.

Located on the stunning Easter Elchies estate, the property  has been home to The Macallan since 1824. From humble beginnings, the brand has become the leading international single malt by value and enjoys top positions in some of the world’s most significant Scotch whisky markets including the United States, Taiwan, and Japan.

It is the first distillery in Speyside to be designed by an internationally acclaimed and award winning architect, Rogers Stirk Harbour + Partners, known for their groundbreaking work on projects such as the Terminal 4 Madrid Barajas Airport and International Towers in Sydney.

Edrington, The Macallan’s parent company, is investing £500 million ($674M USD approx.) in the brand of which the £140 million ($255M USD approx.) distillery is the centerpiece. This program increases investment in whisky, warehousing, and particularly in The Macallan’s signature sherry-seasoned oak casks.

When the distillery and visitor experience opens its doors, guests will be able to experience The Macallan’s Six Pillars like never before. Each of the Six Pillar exhibits feature an interactive and tech-driven interaction that brings the brand’s legendary whisky making process to life. From the sherry casks seasoned in Spain, to the curiously small stills, each point of the production is showcased for visitors to experience.

Announced in 2012, the project build began in December 2014 taking three years and six months total to complete.

Elgin-based construction company Robertson has delivered the complex architectural design, working with 25 contractors to bring the vision for the new distillery and visitor experience to life. During construction, up to 400 people specializing in more than 20 different trades were employed on site.

The striking piece of contemporary architecture is cut into the slope of the land, taking its cues from ancient Scottish hills and maximizing the aesthetic beauty of the building whilst minimizing the visual impact on the Speyside landscape, which has been classified as an ‘Area of Great Landscape Value’. The undulating timber roof structure is one of the most complicated timber roof structures in the world, comprising 380,000 individual components.

The new stills within the working distillery were crafted by Scottish coppersmiths Forsyths, who have been making the brand’s distinctive, ‘curiously small’ stills for The Macallan since the 1950s – the new stills are an exact replica of the originals. While the new distillery will allow for production to increase, the same great quality of The Macallan will remain untouched.

Ian Curle, Chief Executive, Edrington, said: “This is an exciting occasion for Edrington and The Macallan. The unsurpassed quality of The Macallan is in high demand and we face the future confidently with this new distillery. It’s an authentic, abiding, ambitious investment that will match consumer expectations for generations to come. When the doors open in June, we expect this new Macallan enterprise to deliver significant benefits for the tourism industry, Scotch whisky exports, and the economy.”

Ken Grier, Creative Director, The Macallan, said: “As The Macallan has grown globally it has been very important that we make sure we can sustain demand for this wonderful amber liquid. We’ve taken exceptional care in making sure that the spirit that is produced in the new distillery is identical to the spirit that we produced in our previous distillery. This is the beginning of a really exciting new chapter in the evolution of this wonderful brand that is The Macallan.”

Graham Stirk, Senior Partner and Lead Architect, Rogers Stirk Harbour + Partners commented: “The Macallan estate truly is a special place; a place we have come to love and respect hugely. The vision was always ambitious but this enabled us to challenge our own thinking to create something so dramatic and awe-inspiring. It has been an honor to play our part in shaping the next chapter for The Macallan.”

For further information visit www.us.themacallan.com.

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The new distillery and visitor experience in numbers:

  • £140m was invested and 60 new jobs are set to be created
  • During construction, up to 400 people specialising in over 20 different trades were employed on site
  • The project has taken three years and six months to complete (Dec 2014 – May 2018)
  • The roof is one of the most complicated timber structure in the world, comprising 1,800 single beams, 2,500 different roof elements, and 380,000 individual components, almost none of which are equal or the same
  • The new distillery will allow production of The Macallan to increase by approximately a third

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About The Macallan

Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s finest single malt whiskies.  The story of The Macallan is built on the Six Pillars, each influencing the whisky in its own distinct way.  From the spiritual home of Easter Elchies House; curiously small stills giving richness to the pure spirit; finest cut or the best of the best of the distillation, to exceptional oak casks which account for up to 80% of the final flavor in the whisky; natural color and finally peerless spirit, The Macallan itself.  Wood sits at the heart of The Macallan.  The vital contributing influences of Spain, North America and Scotland, together with true mastery, set it apart from the rest. For more information on The Macallan, visit www.us.themacallan.com. The Macallan can also be found on Facebook, Twitter and Instagram

About Edrington

Edrington owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark, The Glenrothes, Brugal and Snow Leopard vodka. Edrington is headquartered in Scotland and employs around 3,000 people in its companies and joint venture operations worldwide, with over 70% employed overseas. The company owns its route to market in 13 countries, and operates the remainder through joint venture and third party agreements. Edrington’s principal shareholder is The Robertson Trust, which has donated over £250 million to variety of charitable causes since 1961.

www.edrington.com

NEW WORLD RECORDS FOR HOLY GRAIL OF WHISKY SET AT BONHAMS HONG KONG – Scotch Whisky News

Bonhams

NEW WORLD RECORDS FOR HOLY GRAIL OF WHISKY SET AT BONHAMS HONG KONG

New World Records Set at Bonhams Hong Kong for Macallan Peter Blake-1926-60 Year Old (left) sold for HK$7,962,500 (including premium) and Macallan Valerio Adami 1926-60 year old (right) sold at HK$8,636,250 (including premium) at Bonhams Fine and Rare Wine and Whisky sale on 18 May 2018 in Hong Kong (estimated at HK$3,600,000 – 4,500,000 each)

Hong Kong – Bonhams Fine and Rare Wine and Whisky auction on 18 May in Hong Kong made history by setting new world auction records for any whisky sold at auction with the sale of two of the rarest vintage Macallan bottles.

Unseen in public in over three decades, the Macallan Peter Blake-1926-60 Year Old (lot 381) went under the hammer first for HK$7,962,500 (US$1,014,422 / £751,703) to a phone bidder, and the record was further pushed when the Macallan Valerio Adami-1926-60 Year Old (lot 608) later sold for HK$8,636,250 (US$1,100,197 / £814,081) to a bidder in the room, surpassing the original estimate of HK$3,600,000 to HK$4,500,000 each.

“These two bottles are the most significant whiskies ever produced in 20th century and truly presented a once-in-a-generation opportunity for collectors to acquire the Holy Grail of Macallan,” commented Daniel Lam, Head of Fine Wine and Whisky, Bonhams Asia, from the auction floor. “Active bidding came in from around the world but we saw new bidders from Southeast Asia including Vietnam, Thailand and Malaysia reflecting the growing appetite and appreciation for whisky among Asian collectors and further reinforcing Bonhams market leadership in Hong Kong in the field of Whisky.”

The record breaking whisky was bottled in 1986, and Macallan commissioned Peter Blake and Valerio Adami to design labels for very limited editions, to offer as corporate gifts to the distillery’s most valued customers. Only 24 bottles–12 of the Blake label and 12 of the Adami label–were ever produced.  They are elegantly presented in specially commissioned cabinets or Tantaluses, based on the traditional ‘Brass and Glass’ distillery spirit safe.

Alongside these bottles, impressive prices were also achieved throughout the auction including the oldest Expression of Karuizawa-1960-52 year old-The Dragon, one of 41 bottles, which went for HK$2,450,000 (US$312,130 / £231,035) (lot 468) against an estimate of HK$1,500,000 to HK$1,800,000–setting a new record for a single bottle of Japanese whisky.

The Hong Kong sale concluded with a robust total of HK$46,619,335 (US$5,938,674 / £4,406,694) with close to 91% sold by lot and 95% sold by value of the 645 lots. All top lots sold for two or three times their estimates, indicating a positive sign for market demand among private collectors in Hong Kong and Asia.

The benchmark of the Macallan-1926-60 year old (Peter Blake and Valerio Adami Labels) was set with the recent sale in April this year of two similar bottles by the Dubai-Airport retailer, Le Clos, for US$600,000 each. Before this, the last known sale taking place at auction was in 2007 where a bottle of the Macallan Valerio Adami-1926-60 year old sold for US$75,000.

The previous auction record for any Single Malt Whisky was last seen in 2014 in Hong Kong with the sale of the Macallan 6-litre “M” Decanter by Lalique, which fetched HK$4.9 million.

Upcoming auctions at Bonhams include Fine and Rare Wines on 24 May in London (https://www.bonhams.com/auctions/24603/); Whisky on 6 June in Edinburgh (https://www.bonhams.com/auctions/24753/); and, Fine and Rare Wines on 8 June in San Francisco (https://www.bonhams.com/auctions/24852/).

Full details of the Fine and Rare Wine and Whisky auction available at https://www.bonhams.com/auctions/24767/

Rare and Fine Wine and Whisky Sale
Bonhams, Suite 2001, One Pacific Place, Admiralty
Friday 18 May, 2018 at 6.00 p.m.
Specialist: Daniel Lam Head of Fine Wine and Whisky (https://www.bonhams.com/specialist/1933/)

About Bonhams 

Bonhams, founded in 1793, is one of the world’s largest and most renowned auctioneers, offering fine art and antiques, motor cars and jewellery. The main salerooms are in London, New York, Los Angeles and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, Paris, San Francisco and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 60 specialist areas. For a full list of forthcoming auctions, plus details of Bonhams specialist departments, please visit bonhams.com.

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Meet Nicole Austin – the new General Manager and Distiller at Cascade Hollow Distilling Co. – American Whiskey News

Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co.

Meet Nicole Austin – the new General Manager and Distiller at Cascade Hollow Distilling Co.

Nicole Austin, recently appointed as the new General Manager and Distiller of Cascade Hollow Distilling Co. in Tennesse, joins the many Diageo women spearheading the industry around the world.

Cascade Hollow Distilling Co. has recently appointed 33 year old Nicole Austin as their new General Manager and Distiller. Formerly known as George Dickel Distillery, Cascade Hollow Distilling Co. is home to George Dickel Tennesse Whisky.

As part of her new role, established chemical engineer and distiller Nicole, has been tasked with overseeing the brand’s 148-year legacy of making Tennessee’s smoothest, award winning craft whisky.

Nicole is one of many women spearheading the industry, joining the likes of Rebecca Weir, Scotland’s first female coppersmith and Johnnie Walker whisky blender, Emma Walker, to name just a few.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow.

Nicole has established a strong reputation within the industry over the last decade all making her a great fit for this pioneering General Manger and Distiller role. Her story is testament to the fact that individuals with the most diverse and varied background can excel within the industry. Nicole graduated from Manhattan College with a major in Chemical Engineering in 2006, before landing her position as a Master Blender for Kings County Distillery in 2010.

Nicole’s story was recently featured in American publication, The Tennessean. You can read the article in full here.

Honoring “The Conservation Legacy” of the North American Sportsman – American Whiskey News

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Honoring “The Conservation Legacy”

of the North American Sportsman 

MISSOULA, Mont. May, 2018) – The conservation of wildlife and the habitats they depend upon is the reason why Theodore Roosevelt founded the Boone and Crockett Club in 1887. Prestige Imports LLC has partnered with this respected organization to create, produce, and nationally distribute a line of Boone and Crockett Club Whiskies. The Tennessee Straight Bourbon, Straight Rye and American Blended Whiskey are handcrafted in a time-honored heritage that would make the Club’s namesakes, Daniel Boone and Davy Crockett very proud.

Our Straight Bourbon Whiskey is 86 Proof, Distilled in Tennessee, aged for two years and Handcrafted.  A responsibility to conserve nature and drink responsibly is a responsibility of all citizens.

Our Straight Rye Whiskey combines small town, time-honored tradition for a rich and balanced taste at 86 Proof, distilled in Tennessee and aged for two years.

Our American Blended Whiskey uses 30% Straight Bourbon Whiskey distilled in Tennessee and perfectly blended at 80 Proof.  Our whiskey reflects the commitments sportsmen have made for over a century to conserve wild places and wild things.

Roosevelt once said, “There can be no greater issue than that of conservation in the country.” He founded Boone and Crockett as the first organization to address the destruction of America’s wildlife natural resources on a national scale. In Roosevelt’s day conservation was not a word in the English language. Using some, but saving more for tomorrow was a concept that was counter to the belief that America was the land of opportunity, and that natural resources were in unlimited supply and simply there for the taking.

Of the many accomplishments the Club has contributed a few that stand out are, the establishment of our national forests and the National Forest Service; many national parks, national monuments and the National Park Service; the national wildlife refuge system; the Bureau of Land Management, and U.S. Fish & Wildlife Service; structured hunting seasons and game laws; and the funding mechanisms for conservation including the Federal Duck Stamp and Wildlife Restoration Act (Pittman-Robertson).

The Club is most widely known among sportsmen for its scoring system and as the keeper of the record books of native North American big game, as well as the ethical code of conduct of sportsmen, known as fair chase.  Please note, Boone and Crockett Club Whiskey makes a great gift for landowners, friends, family, hunters and anglers all season long. Boone and Crockett Club promotes Fair Chase and Conservation along with enjoying the “Outdoors Responsibly”.

  • Distributed In Texas, Montana, Illinois, Colorado, Connecticut and New York
  • Retail Rye $44.95 / Bourbon $42.99
  • 750 ML Bottle and 50 ML Display Packs

Please visit www.booneandcrockettwhiskey.com to learn more about the historical role sportsmen have played in the conservation movement and what you can do to support this legacy of accomplishment.

Boone and Crockett Club Contact – Keith Balfourd

Prestige Imports LLC – Thomas Cleaver

BARTON 1792 DISTILLERY TAKES HOME SIX AWARDS AT 2018 ULTIMATE SPIRITS CHALLENGE – American Whiskey News

Barton 1792

BARTON 1792 DISTILLERY TAKES HOME SIX AWARDS

AT 2018 ULTIMATE SPIRITS CHALLENGE

 BARDSTOWN, kENTUCKY (May 17, 2018) – Judges awarded six bourbons from Barton 1792 Distillery with high honors at the 2017 Ultimate Spirits Challenge, and named three to be “Great Values.”

Those awarded the distinction of “Excellent, Highly Recommended” were:

  • 1792 Small Batch Kentucky Straight Bourbon Whiskey
  • 1792 Full Proof Kentucky Straight Bourbon Whiskey
  • Very Old Barton 80 Proof Kentucky Straight Bourbon Whiskey
  • Kentucky Tavern Kentucky Straight Bourbon Whiskey

Awarded the distinction of “Very Good, Strong Recommendation” were:

  • Very Old Barton 90 Proof Kentucky Straight Bourbon Whiskey
  • Zackariah Harris Kentucky Straight Bourbon Whiskey

1792 Small Batch and Kentucky Tavern were deemed to be “Great Values.”  Kentucky Tavern also earned the distinction of “Tried & True.”

This competition, in its eighth year, is judged by a panel of the spirit industry’s most renowned judges including award-winning authors, buyers, journalists, educators and bar owners, who rate each spirit on a 100-point scale.

Complete results for the 2018 Ultimate Spirits Challenge can be found at www.ultimate-beverage.com/usc2018results. 

About Barton 1792 Distillery

Barton 1792 Distillery is part of Barton Brands.  Barton Brands has facilities in Bardstown, Ky., Carson, Calif., and Baltimore, Md. Barton Brands is owned by the Sazerac Company, an American family-owned company based in New Orleans, La. Barton 1792 Distillery was established in 1879 and continues today as the oldest fully-operating Distillery in the “Bourbon Capital of the World.” The Distillery is located on 196 acres and includes 28 warehouses, 22 other buildings, the Morton Spring and the Tom Moore Spring.  Distilling, aging and bottling fine Bourbon whiskey are hallmarks of the historic Barton 1792 Distillery. 1792 Small Batch Bourbon Whiskey is produced at Barton 1792 Distillery. This whiskey is named for the year Kentucky became a state and is the recent gold medal winner at the 2017 Los Angeles International Spirits Competition. To learn more visit www.1792bourbon.com.

Glenmorangie and Ardbeg strike gold at two influential competitions – Scotch Whisky News

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Glenmorangie and Ardbeg strike gold at two influential competitions

Distilleries’ single malt whiskies honoured with 15 golden accolades

Glenmorangie and Ardbeg single malt Scotch whiskies have triumphed at two prestigious industry competitions, winning a total of 15 gold or double-gold medals. This clutch of awards from the International Spirits Challenge (ISC) and the San Francisco World Spirits Competition (SFWSC), is a testament to the outstanding whiskies crafted at the Glenmorangie and Ardbeg Distilleries, owned by The Glenmorangie Company.

Glenmorangie, which has been creating its fine single malt whisky in the Highlands since 1843, won ten awards – five at each competition.

Its success at the SFWSC began with a prized double-gold medal for Glenmorangie Signet. Judges also honoured three of the Distillery’s core expressions – its signature single malt Glenmorangie Original won gold, alongside Glenmorangie Lasanta and Glenmorangie Nectar D’Or from the Extra-Matured Range. Glenmorangie 19 Years Old was also given gold. At the ISC, Glenmorangie Signet won further renown. It earned gold alongside Glenmorangie 18 Years Old, Glenmorangie The Tayne, Glenmorangie Spìos and Glenmorangie Grand Vintage Malt 1989.

Ardbeg, the world’s smokiest, peatiest Islay malt whisky, won five further prestigious accolades at the SFWSC. There were plaudits for all the Distillery’s permanent expressions, with Ardbeg Corryvreckan celebrated as Best Distillers’ Single Malt Scotch – No Age Statement. It was awarded a double-gold medal, alongside Ardbeg An Oa and Ardbeg Uigeadail, while Ardbeg Ten Years Old earned gold. The 2018 Ardbeg Committee Exclusive release of Ardbeg Grooves, released in February this year, was also handed a double-gold medal.

Dr Bill Lumsden, Director of Distilling, Whisky Creation & Whisky Stocks for Glenmorangie and Ardbeg, said: “This haul of medals, from two such influential competitions, is a fitting reflection of the dedication with which all at Glenmorangie and Ardbeg pursue their craft – and the exceptional whiskies which result. I’m delighted that industry experts have again rewarded Glenmorangie Original’s smooth and rounded taste, alongside whiskies from the Extra-Matured Range and Glenmorangie Signet. It is inspiring to see Ardbeg’s untamed spirit commended, with awards for all the permanent expressions. Ardbeg Corryvreckan’s peaty, peppery character is undoubtedly worthy of the judges’ highest praise.”

Johnnie Walker Launch My Edition – Scotch Whisky News

Johnnie Walker My Edition

Johnnie Walker launch My Edition

Johnnie Walker has launched My Edition, a cutting-edge, online whisky personalisation experience that enables people to purchase new and exclusive Johnnie Walker whiskies, matched to an individual’s flavour preferences. Johnnie Walker My Edition brings together years of whisky making expertise and the latest in taste-profiling technology to create a one-of-a-kind offering for Scotch whisky fans to enjoy themselves or give as a meaningful gift. The pilot project, which is currently running in GB and Spain, has been developed by the Johnnie Walker team and the Diageo Futures Team, alongside technology partner Vivanda – specialists in real-time, personalised flavour discovery.

“Johnnie Walker My Edition will also help people who are new to Scotch discover the wide range of flavours found in Johnnie Walker whiskies. Personalisation runs through Johnnie Walker My Edition from the website’s very first question on flavour preference through to the customised labelling and engraving options that result in a bespoke look for each individual bottle.”

Upon reaching the platform individuals will be asked a series of simple questions to identify the ideal Johnnie Walker whisky for their taste preferences. Individuals will also be able to personalise the iconic label and have a message engraved onto the glass bottle. The bespoke edition of Johnnie Walker will then be delivered directly to the recipient’s door.

There are six new whiskies in the Johnnie Walker My Edition range. Depending on user’s answers to the online questions, they will be directed towards the one that most suits their flavour preferences. The range includes: Light & Zesty; Rich & Complex; Fresh & Delicate; Rich & Smoky; Rich & Fruity; and Vibrant & Spicy.

Although currently in pilot stage, as the project evolves the brand may look to refine its offering, open it up to additional markets, and develop more new whiskies.

Johnnie Walker launches Johnnie Walker Black Label The Jane Walker Edition- Scotch Whisky News

Johnnie Walker launches Johnnie Walker Black Label The Jane Walker Edition

Johnnie Walker launches Johnnie Walker Black Label The Jane Walker Edition

Johnnie Walker launches Johnnie Walker Black Label The Jane Walker Edition, donating $1 for every bottle made to organizations championing women’s causes

New Jane Walker Brand Icon Celebrates Women’s Progress and Marks First Major Change of Brand’s Striding Man Logo In Over A Century

New York, NY (February 26, 2018) — Johnnie Walker is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will be available to whisky fans nationwide beginning in March to coincide with Women’s History Month and International Women’s Day celebrations.

For more than a century, the Striding Man has been a Johnnie Walker icon and an important part of the brand’s history. While his look has had subtle changes over the years, he has always conveyed the brand’s unique point of view and symbolized moving forward. As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand’s commitment to progress.

Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50% of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.

“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” commented Stephanie Jacoby, Vice President of Johnnie Walker. “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

To support this effort as part of Keep Walking America, Johnnie Walker will be donating $1 for every bottle of the Jane Walker Edition made to organizations championing women’s causes, with a total donation of up to $250,000. One organization Johnnie Walker will be supporting is Monumental Women, a nonprofit dedicated to creating a monument honoring America’s women suffragists in New York City’s Central Park, where there are 23 statues of historical figures but not one honoring a real woman. Johnnie Walker is proud to partner with this incredible organization on a historic initiative that will make public representations of important women and people of all backgrounds a reality in the future.

“We are here to move history forward. Our project honors Stanton and Anthony as well as all the women who fought for the largest nonviolent revolution in the history of this nation, when over half the population won the right to vote. It’s an instant history lesson. But most of all, it’s about completing the journeys toward justice of the valiant women who came before us and achieving the full equality for women that they were denied. Monumental change is coming. We thank Johnnie Walker for their support and recognizing the importance of Women’s History,” said Pam Elam, President, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women Campaign.

The introduction of the first-ever female brand icon and the Jane Walker Edition bottle represent Johnnie Walker’s commitment to inspire and champion the diverse communities moving our country forward. In addition to celebrating historic female figures through the Monumental Women partnership, Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, who are dedicated to inspiring women to run for office.

Johnnie Walker Black Label The Jane Walker Edition will be available nationwide starting March 2018 wherever fine spirits are sold, with a suggested retail price of $34.00 (750 ml/bottle, 40% ABV). For more information, please visit WalkWithJane.com.

This article is posted on Whisky Intelligence as a matter of interest, the original publication date was much earlier in 2018 ~ WI

Biggest single investment in Scotch whisky tourism launched by Diageo – Scotch Whisky News

Biggest single investment in Scotch whisky tourism launched by Diageo

New Johnnie Walker global brand attraction & distillery upgrades to grow appeal of scotch

Design sketches

Artist impression – Johnnie Walker – Art of Whisky Alchemy

April 2018: Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector.

The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular Scotch whisky and creating a unique welcome for millions of Scotch fans around the world.

The company will also upgrade its existing network of 12 distillery visitor centres to create a new generation of Scotch attractions where people can meet the craftsmen and craftswomen who make the world’s greatest distilled spirit and putting Scotland at the cutting edge of the global boom in food and drink tourism.

Design sketch

Artist impression – Johnnie Walker – Entrance

Whisky from Diageo’s distilleries all over Scotland contribute to Johnnie Walker, but four distilleries,Glenkinchie, Cardhu, Caol Ila and Clynelish, will be linked directly to the Johnnie Walker venue in Edinburgh, representing the ‘four corners of Scotland’ and the regional flavour variations of Lowland (Glenkinchie), Speyside (Cardhu), Island (Caol Ila) and Highland (Clynelish) crucial to the art of whisky blending. Together this will create a unique Johnnie Walker tour of Scotland, encouraging visitors to the capital city to also travel to the country’s extraordinary rural communities.

Diageo’s other famous visitor distilleries: Lagavulin, Talisker, Glen Ord, Oban, Dalwhinnie, Blair Athol, Cragganmore and Royal Lochnagar, will also see investment to support the growth of single malt Scotch whisky. This is in addition to the £35 million already committed to re-open the ‘lost distilleries’ of Port Ellenand Brora, taking Diageo’s network of distilleries with specialist visitor experiences in Scotland to 14.

The announcement comes as tourism in Scotland is experiencing record growth, with the global appeal of Scotch whisky playing a leading role in attracting visitors. It also comes as the Scottish Government and its agencies, Scottish Enterprise and VisitScotland, launch the Scotland is Now campaign to sell Scotland to the world as a business and tourism destination. Having built the Guinness Storehouse in Dublin into Ireland’s No1 paid for tourist attraction, Diageo now plan to partner with Scottish Enterprise and VisitScotland to promote Scotch and Scotland to potential visitors around the world.

design sketch

Scotland Map – Locations

Design Sketch

Artist impression – Caol Ila

Design Sketch

Artist impression – Clynelish

Design Sketch

Artist impression – Glenkinchie

Design Sketch

Artist impression – Cardhu

Edinburgh has been chosen as the preferred location for the Johnnie Walker investment because of the capital’s particularly strong tourism growth, with the city already being home to some of the most popular visitor attractions in the UK.

The building in Edinburgh will become a new hub for Diageo’s business in Scotland linking to wider social investment and creating opportunities in the hospitality sector for young unemployed people, through increased investment in the company’s Learning for Life programme. Diageo will also leverage its export and innovation expertise with the venue becoming a destination to mentor Scotland’s next generation of entrepreneurs and exporters.

Diageo chief executive, Ivan Menezes, said: “Scotch is at the heart of Diageo, and this new investment reinforces our ongoing commitment to growing our Scotch whisky brands and supporting Scotland’s tourism industry. For decades to come our distilleries will play a big role in attracting more international visitors to Scotland. I am also delighted we will be able to bring our knowledge and expertise to help the next generation, through mentor programmes and skills training.”

Welcoming the investment, First Minister of Scotland, Nicola Sturgeon MSP, said: “This significant investment will not only help attract more tourists to Scotland, offering world class visitor experiences, but it also underlines the fundamental importance of the whisky sector to Scotland’s economy. Last week, I launched Scotland is Now, a new campaign that will put Scotland in the international spotlight and showcase the country’s world-leading assets, such as whisky, to a global audience. Today’s announcement highlights to the world that Scotland is a leading destination for tourists and business investors.”

Scottish Secretary David Mundell said: “Whisky is hugely important to Scotland’s economy, it is not just our biggest export, but an iconic product which draws visitors here from around the world. The UK Government is wholehearted in its support for the industry – we froze duty rates again at the last Budget, and are determined to open up new markets around the world as we leave the EU. I welcome Diageo’s major new investment. It is hugely exciting, not just for Scotland but for whisky drinkers around the world who want to learn more about the history and traditions of our national drink.”

David Cutter, Chairman of Diageo in Scotland said, “Over the past six years we have invested over £1billion in building our Scotch whisky production infrastructure to grow exports of Scotch around the world. With this new investment, we turn our focus to bringing the world to Scotland. This will not only build the Scotch whisky industry it will bring economic benefits to communities throughout Scotland.”

Cristina Diezhandino, Diageo Global Scotch Whisky Director said, “Scotch is the world’s favourite whisky and Scotland is the greatest distilling nation on earth. New generations of consumers around the world are falling in love with Scotch and they want to experience it in the place where it is made and meet the people who make it. This investment will ensure that the people we attract to Scotland from around the world go home as life-long ambassadors for Scotch and for Scotland.”

Further detail on the £150 million investment programme:

  • The skill and expertise of Diageo’s distillers and blenders will be spectacularly brought to life in the state-of-the-art Johnnie Walker attraction, the ultimate visitor experience in the heart of Edinburgh.
  • Multimillion pound infrastructure investment across Diageo’s 12 malt whisky distillery visitor centres with a focus on the ‘Four Corners distilleries’ – Glenkinchie, Caol Ila, Clynelish and Cardhu – celebrating the important role these single malts play in the flavours of Johnnie Walker.
  • Building on an investment of £5m from 2012 to 2017, Diageo is extending the £1m per year funding support for its award-winning Diageo Learning for Life programme that has helped over 1,000 young unemployed people in Scotland into training and jobs in the hospitality industry over the last five years.
  • As Diageo builds towards the 200th Anniversary of the Johnnie Walker brand in 2020, the company plans to celebrate the brand’s founder John Walker, by establishing a scholarship and mentoring programme for young entrepreneurs to encourage a new generation of John Walkers to develop their ideas into global exporting businesses, with a specific focus on supporting young entrepreneurs from John Walker’s home town of Kilmarnock. This will be developed in partnership with local stakeholders.

Notes:

Diageo in Scotland

  • Diageo is Scotland’s largest exporter of Scotch whisky and other spirits, with around 85% of the company’s production in Scotland exported overseas to over 180 countries.
  • Diageo is a major employer in Scotland with around 3,500 people.
  • Diageo has 50 sites in Scotland including 28 malt distilleries and one grain distillery, as well as engineering, technical, warehousing, packaging operations and various management functions.
  • Scotland is one of Diageo’s largest global spirit supply centres responsible for producing nearly 50 million cases of leading brands of Scotch whisky and white spirits annually.
  • Diageo’s heritage in Scotland dates to 1627 when the Haig family first started distilling.

Diageo and Scotch tourism

  • Diageo is Scotland’s leading provider of Scotch whisky tourism facilities with 12 Distillery Visitor Centres across the country.
  • Diageo has driven year-on-year growth in visitor numbers to its distilleries for a decade, and broke the 400,000 barrier in 2017 when a total of 440,260 people visited the 12 visitor centres – an increase of 15.2% on the previous year.
  • Diageo was a founding member and remains the largest shareholder of the Scotch Whisky Experience in Edinburgh, supporting the SWE with the loan of the Diageo Claive Vidiz Scotch whisky collection.

Diageo track record in Irish tourism

  • The Guinness Storehouse in Dublin welcomed 1.71m visitors in 2017, making it the leading paid for tourist attraction in Republic of Ireland.
  • The Guinness Storehouse makes a €361 million contribution to Irish economy each year.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

CASTLE STUART AND TOMATIN PRODUCE WINNING SHOT – Scotch Whisky News

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CASTLE STUART AND TOMATIN PRODUCE WINNING SHOT

Golfers always hope to pull a good shot out of the bag and a special edition collection will make it easier for them while playing at the internationally-renowned Castle Stuart Golf Links.

The four-time Scottish Open venue has partnered with world famous distillers Tomatin to produce a new set of miniatures featuring artwork of Castle Stuart and the course and Tomatin’s award-winning 12-year-old single malt.

The new dram has been launched ahead of World Whisky Day tomorrow (Saturday 19 May) and will be on sale at the course’s starter hut as well as in the clubhouse where Tomatin’s award-winning malts are prominent.

Stuart McColm, Castle Stuart’s general manager, said: “We are long-standing partners with Tomatin and it has always been our goal to get our own miniatures available for our visitors. They are a great addition to our bar offering and our ever- popular half-way pavilion as well as fantastic presents to take back from Castle Stuart.

“We are proud to be associated with such a celebrated brand which is a great ambassador for the Highlands and a natural partner for the golf industry.”

Stephen Bremner, sales director at Tomatin, said: “We are delighted to have been working with Castle Stuart on this local collaboration – with our long-established partnership, our premium brands are a natural fit. We have no doubt that the miniatures will be popular with golfers both on and off the course.”

Tomatin’s 12-year-old single malt received its fifth gold medal in a row at the San Francisco World Spirit Competition. The distillery’s 18-year-old single malt was also awarded ‘Double Gold’ for the fifth time.

Tomatin’s 36-year-old single malt, which is available in the Castle Stuart golf shop, was named Best Scotch at the same event last year.

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