JACK DANIEL DISTILLERY LAUNCHES JACK DANIEL’S SINGLE BARREL “HERITAGE BARREL” TENNESSEE WHISKEY

Timeless technique and historic craftsmanship come together for limited edition product available nationwide in October

LYNCHBURG, Tenn. (Oct. 18, 2018) – The Jack Daniel Distillery is celebrating the historic art of barrel-making with a new special edition member of the Jack Daniel’s Single Barrel Collection. Limited to just 200 barrels, Jack Daniel’s Single Barrel “Heritage Barrel” utilizes the unique barrel toasting techniques of the earliest coopers to create a new whiskey rich in flavor yet steeped in tradition.

Master Distiller Jeff Arnett and his team of whiskey makers selected from hand-crafted “Heritage barrels” slowly heated to achieve a deeper, richer toasted layer before being charred. The whiskey then matured at a lower entry proof in the uppermost reaches of one of the highest elevated barrelhouses in Lynchburg, TN and bottled at 100° proof. The result is a flavorful and rich Tennessee whiskey that has warm notes of vanilla and sweet baking spices with a lingering finish of oak.

“We hold ourselves to the highest standard when crafting and selecting Jack Daniel’s Single Barrel products. The unique barrel toasting behind ‘Heritage Barrel’ creates a flavor you won’t find in any other Single Barrel expression,” said Arnett. “We believe we’ve made a whiskey that would make our earliest coopers and Mr. Jack himself proud.”

Jack Daniel’s is the only major whiskey company in the world to make its own barrels, crafted from American white oak. Today, the Jack Daniel Cooperage can produce more than 1,500 barrels per day. The unique barrels crafted to mature “Heritage Barrel” take a trip back in time to Jack’s humble beginnings and celebrate the vital maturation process that takes Tennessee whiskey from the distillery, to the bottle.

The limited edition bottle will hit shelves in October available in a 750ml size with a suggested retail price of $64.99. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

SAZERAC COMPANY PURCHASES BRANDS FROM DIAGEO 

LOUISVILLE, KY (Nov. 12, 2018) The Sazerac Company, one of America’s oldest family owned, privately held distillers, is purchasing 19 brands from Diageo, a global leader in beverage alcohol with an outstanding collection of brands across the spirits and beer categories.

The brands being purchased by Sazerac are Seagram’s V.O. Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.

“We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands,” stated Jake Wenz, Sazerac’s chief operating officer.

The sale of the brands is expected to be completed by early 2019.

About the Sazerac Company

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

Finalists announced in the Spirit of Speyside Festival Whisky Awards – now public must vote for winners

Battle lines have been drawn in an annual contest to find the best whiskies in Scotland’s most prolific whisky-producing region. Judges have selected eight finalists in the Spirit of Speyside Whisky Festival Awards – and are now handing the difficult task of crowning the best of the best to the public.

A panel of industry experts and drinks writers sampled dozens of drams from across the region, whittling the malts down into a shortlist that whisky fans will be able to sample in a blind taste test at sessions taking place in North America, Europe and across the UK.

In the 12 year and under category, Benromach 10 year old will go up against Cardhu 12 year old, while in the contest for malts aged 13 to 20 years, another Benromach – the 15 year old – will battle it out with Glen Grant 15 year old.

Glenlivet 21 year old will take on Aultmore 21 year old in the 21 year old and over category, and in the non-age statement class it is a head-to-head between Tamdhu Dalbeallie Dram and Glen Moray Classic Cabernet Finish.

The Spirit of Speyside Whisky Festival Awards are a key feature of the annual festival, which next takes place from May 1 to 6, 2019. Comprising over 500 events across Speyside – home to some of the world’s most recognisable whisky brands – it has become a bucket list event for aficionados.

Festival director Julie Fraser, who is responsible for organising the awards, said: “We have been lucky enough to sample some exquisite drams and yet again our distillers have blown apart the myth that a typical Speyside whisky exists. From floral to peated, the whole spectrum of flavour is there.

“We’ve been running the whisky awards as part of the festival for many years now and it’s always a very competitive event. They are different from others in the industry in that the winners are voted for by the whisky-drinking public, and not by a panel.

“Distillers think very highly of these awards: they consider it a real honour to win one because it is the people who will actually go out and buy a bottle or order it in a bar who are endorsing their product.

“The eight selected finalists are truly outstanding drams. I know that people who go along to our judging sessions at home and abroad will really enjoy them – but they will have a very difficult task in selecting a winner in each category.”

Judging sessions take place at the festival itself, but in recent years panels have been staged at a host of international locations. Over the next few months, the whistle-stop tour for the roving judging sessions will take in cities including New York, Malmo, Cologne, Rome, New Brunswick, Amsterdam and Paris, as well as Edinburgh, Glasgow, Belfast and London.

All of the results cast on the road will be added to those made at the festival. The overall winners will be announced at a ceilidh which will bring the curtain down on event and six days of whisky, food and fun.

As well as offering unique experiences for those passionate about whisky, such as the chance to visit distilleries not normally open to the public and meet with key individuals from the industry, the programme also has lots to entertain those with a passing interest in whisky – or none at all.

Events include dinners and food tasting, music and dancing, outdoor and heritage attractions, as well as local community events. The full programme for the festival, including details of the whisky awards judging sessions, will be announced early in 2019 at www.spiritofspeyside.com

A video of the awards judging can be found here

Picture captions – The public will cast their votes for winners in the Spirit of Speyside Whisky Festival Awards in a blind taste test after a panel of judges whittled down entries into a shortlist of eight drams.

Gordon & MacPhail celebrates its ‘Private Collection’ range with a new look

Single malt Scotch whisky creator Gordon & MacPhail has unveiled a new look for its ‘Private Collection’ range: rare and exclusive single malts personally selected by members of the Urquhart family, owners of the company for four generations.

The first releases comprise an ultra-rare whisky from Inverleven Distillery and a forty-four-year-old single malt distilled at Glenrothes Distillery.

In 1985, Gordon & MacPhail sent Cask 562, a refill bourbon barrel, to the Inverleven Distillery located in Dumbarton within the area known in whisky terms as the ‘Scottish Lowlands’. The distillery had been making spirit for only forty-seven years and new-make would only flow for another six years before the Inverleven still was mothballed. The site was demolished in 2002, never to produce again. This exceptional single malt has matured for thirty-three years before being bottled at cask strength (ABV 57.4%). It retails for £1,000* (RRP).

Among Gordon & MacPhail’s maturing stocks are casks from no fewer than twenty-six closed, mothballed or demolished Scotch distilleries – a liquid archive unrivalled anywhere else in the world.

The second ‘Private Collection’ release dates back to 1974 when a refill Sherry puncheon was filled at Glenrothes Distillery in Speyside. The rich, mahogany whisky has an ABV of 49.5% and retails at £1,250* (RRP).

Presented in ridged heavyweight bottles housed in veneered wooden boxes, both ‘Private Collection’ releases were selected for bottling by Stuart Urquhart, Gordon & MacPhail’s Associate Director of Whisky Supply and member of the fourth generation of the owning family.

Further ultra-rare releases from the new ‘Private Collection’ will be revealed in coming months.

Stephen Rankin, Gordon & MacPhail’s Director of Prestige and member of the Urquhart family, said: “For over a century my family has been maturing whisky and using our skills, experience, and passion for single malts to recognise exactly the right moment to bottle a spirit that will be loved by discerning whisky drinkers around the globe. These two exquisite malts are complemented perfectly by the beautiful new packaging.”

For more information, please visit www.gordonandmacphail.com

*Prices in international markets may vary due to local taxes and import duties.

#GordonandMacPhail

Notes 

Private Collection from Inverleven Distillery 1985, 57.4% ABV – RRP £1,000*

Cask 562, a refill bourbon barrel, had an outturn of 130 bottles

Colour: Dark Gold

AROMAS: Intense tropical fruit aromas to begin – cooked pineapple, honeydew melon, coconut cream, and little burst of sharp yet sweet lime. A sweet creaminess continues with notes of vanilla ice-cream, sugared red apples, apricot jam, and white chocolate. Hints of overripe cherry and almond marzipan develop into flowering gorse.

FLAVOURS: Creamy and mouth-coating; warming white pepper notes transform into sweet flambéed banana, Madagascan vanilla pod, and salted toffee. Subtle spicy undertones remain as toasted malt comes to the fore; a drying cocoa and charred oak edge develops.

FINISH: A long and lingering charred oak finish with a subtle floral edge.

Private Collection from Glenrothes Distillery 1974, 49.5% ABV – RRP £1,250*

Cask 18440, a refill Sherry puncheon, had an outturn of 276 bottles

Colour: Mahogany

AROMAS: Complex; aromas of Sherry soaked fruitcake filled with stewed sultanas mingle with sticky Medjool dates. Dark chocolate and citrus peel notes develop; a gentle woodiness with a delicate herbal edge comes to the fore.

FLAVOURS: Elegant, smooth, and sweet; Subtle cinnamon and nutmeg flavours balance the mature oak and Sherry influences. Notes of fruit and nut chocolate and hints of raisin and toasted walnut emerge and evolve into zesty citrus. Salted toffee develops towards the end.

FINISH: A modest, medium sweet finish fades; hints of charred oak and chocolate remain.

Gordon & MacPhail

Established in 1895, family-owned Gordon & MacPhail is curator of some of the world’s finest and rarest single malt Scotch whiskies from over 100 distilleries. Four generations of the Urquhart family have continued to pursue the perfect partnership between spirit and cask.

Since its foundation, Gordon & MacPhail has carefully matched spirit to the highest quality oak casks which are sent to distilleries throughout Scotland, filled with new-make spirit, and matured either at the distillery of origin or in the firm’s own bonded warehouse in Elgin.

It is this simple but endlessly complex pairing that creates an intriguing and unique portfolio of expressions – single malts that Scotch whisky lovers will not find anywhere else.

In April 2018, the company unveiled its streamlined portfolio:

• Discovery – Utterly dependable, this flavour-led range is the perfect introduction to our portfolio of quality single malt Scotch whiskies.
• Distillery Labels – A range celebrating our long-standing relationships with Scotland’s distilleries.
• Connoisseurs Choice – The heart of our portfolio – always unique, these non-chill-filtered, natural coloured, small batch expressions are genuine one-offs.
• Private Collection – Greatly-aged single malts from celebrated, little-known, or closed distilleries specially selected by members of the Urquhart family.
• Generations – A prestigious collection of old, rare, and exclusive masterpieces.

BENROMACH DISTILLERY ADDS WOOD FINISH TO CONTRAST RANGE

Single malt finished in Château Cissac casks 

The Benromach Distillery Company Ltd. has unveiled the latest addition to its Wood Finish portfolio with the launch of the limited-edition Benromach Château Cissac Bordeaux Wood Finish 2010.

The single malt Scotch whisky balances Benromach’s signature Speyside smokiness with rich red wine undertones.

Benromach Château Cissac Bordeaux Wood Finish 2010 is matured in First Fill Bourbon barrels in the distillery’s traditional dunnage warehouses in Forres, Speyside. This expression is then finished for just over two years in Château Cissac wine casks, hand-selected from the illustrious French wine region of Haut-Médoc near Bordeaux.

Dark gold in colour, the influence of the wine casks is immediately apparent on the nose. On tasting, the initial pepper is followed by sweet vanilla, creamy milk chocolates, hints of red wine tannins and peat smoke. Deeper hints of bon
re embers are complemented by Brazil nuts and gorgeous cocoa flavours.

Keith Cruickshank, Benromach Distillery manager, said: “Our latest Wood Finish is a welcome addition to our ‘Contrasts’ range of single malt Scotch whiskies.

“All our Wood Finishes, including our Château Cissac Bordeaux Wood Finish 2009 which we launched last year, have been really well received by whisky lovers around the world.

“I’m confident that Benromach Château Cissac Bordeaux Wood Finish 2010, with its unique and appealing characteristics, will be appreciated by new and existing Benromach enthusiasts. At our distillery in Forres, we’ve always been unafraid to innovate, and we hope those who enjoy our flagship Benromach 10 Years Old will enjoy exploring our different finishes.”

A limited release of 7,789 bottles will be made available for sale through specialist whisky retailers with a recommended retail price of £47.75 in the UK. Prices may vary in international markets because of duty and import taxes.

For more information on Benromach please visit www.benromach.com.

Notes 

Tasting notes 

Pour a good dram into a glass, noticing the dark gold colour, swirl it around and take some little sniffs to enjoy the aroma without water. The fabulous influence of the Château Cissac casks will be immediately apparent, with melon notes, red apples, delicate and zesty orange peel and dark chocolate. There’s also an underlying floral note and a delightful charred oak edge; the Benromach signature.

Now take a sip and enjoy the taste without water. It’s slightly peppery on the palate with sweet vanilla, creamy milk chocolate and there’s even refreshing lemon and limeade flavours with a nod and a wink towards the effervescent. Satisfying hints of red wine tannins emerge, complementing a lingering peat smoke.

Now add some water, swirl it around and savour the aroma with water. There are hints of pressed green apple and pear… and delicate oak aromas develop, complemented by the lingering peppermint.

Take a good sip and roll it around your mouth enjoying the taste with water. At first, you’ll sense some spiciness and cracked black pepper. A slight bitterness develops, with grapefruit and orange peel. Now you may detect deeper hints of bonfire embers, complemented by Brazil nuts and gorgeous cocoa flavours.

Benromach Distillery 

Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family realised a lifelong dream to own a distillery and purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by His Royal Highness The Duke of Rothesay in 1998.

In reopening Benromach Distillery, the Urquhart family wanted to create a single malt whisky that has a classic Speyside character: beautifully balanced with a light touch of smoke.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A five-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous Malt Whisky Trail.

Isle of Arran Distillers launch exclusive small batch bottling

Isle of Arran Distillers Ltd have launched an exclusive whisky bottling in collaboration with Royal Mile Whiskies and Edinburgh bar Nauticus.

The expression from the island distillers, which has been fully matured in Tuscan wine casks, is a limited edition with just 900 bottles being made available from 31^st October.

This is due to the fact that only three French oak casks, which previously held Sassicaia red wine, were filled with Arran spirit in 2008.

The result is a whisky that remains true to The Arran Malt’s traditional style, while the use of the distinctive casks impart rich flavours of spices and fruit.

The nose has been described as ‘profound and fruity with black forest gateau, cherry, dark chocolate and sticky dates’ and tasting notes include ‘red berry and hedgerow fruit cut through with clove and cracked black pepper’.

A special launch event at Nauticus, Leith’s newest bar opened by renowned Edinburgh drinks mavericks Iain McPherson and Kyle Jamieson, allowed a select few to experience the whisky before going on sale to the public.

The duo behind Nauticus have previously been instrumental in a number of top cocktail bars across the city, including Panda & Sons, Hoot The Redeemer, Bon Vivant and The Devil’s Advocate. Their newest venture on Duke Street harks back to Leith’s trading past while championing exceptional Scottish liquor and produce, including The Arran Malt.

Commenting on the release, Arthur Motley, of Royal Mile Whiskies said: “When talking about the project with the team at Nauticus, we began by looking for a high quality whisky matured exclusively in wine casks as we knew this is exactly what Leith merchants would have done centuries ago.

“We are all big fans of The Arran Single Malt so it was great news to find they had some very special stock available.”

The exclusive collaboration bottling will be available to purchase through Royal Mile Whiskies, retailing at £64.95 in their Edinburgh and London shops and online at www.royalmilewhiskies.com

The Isle of Arran Distillers are currently constructing the Lagg distillery in the South of the island, which is expected to be fully operational in 2019 further increasing production capacity to 2 million litres.

Recent developments at the new site include the delivery of copper pot stills and the completion of three warehouse buildings

There is the opportunity for whisky aficionados to become part of the exciting story of the Lagg Distillery, by becoming member’s of the Lagg Cask Society, which includes ownership of one of the first casks to be filled at the new distillery. For more information, visit www.laggwhisky.com

KNOCK THEIR SOCKS OFF WITH MEMBERSHIP TO THE WORLD’S LEADING WHISKY CLUB 

Slippers, socks and cardigans just won’t cut it. Sending a loved one on an endless journey of discovery with 26,000 fellow whisky fans will. 

Unforgettable whisky moments are shared ones, which is why membership to The Scotch Malt Whisky Society (SMWS) is a Christmas gift any whisky fan – whether newly interested or hardcore adventurer – will be overjoyed to receive.

Only members of the SMWS can access its constant supply of one-off single cask, single malt whiskies, drawn straight from the barrel and bottled at natural strength (undiluted) – whisky flavours at their most wide-ranging and intriguing.

Annual membership and renewal is £65, but the SMWS offers a range of options for new members up to and including its Pioneer Welcome Pack at £130. It’s the perfect Christmas gift, coming with a beautiful presentation box containing three 10cl sample bottles of Society whisky to get started, a £15 e-voucher, entertaining SMWS journal and a club lapel badge to start wearing with pride.

Being a member of SMWS not only offers members access to the SMWS’s revered single cask whiskies, exclusive tasting events, venues and unparalleled expertise; it means they belong to a Society with like-minded individuals from all around the world.

Meeting 26,000 fellow whisky fans is just the beginning of a journey of endless discovery that comes with joining the world’s most colourful whisky club.

Warm welcome

The SMWS is always welcoming, treating members new and old with the same warmth and respect as you would good friends. At member-only events you can discover intriguing malts with fellow whisky admirers. The SMWS is firmly of the belief that its unique malts are best appreciated when shared with friends.

One-off drams

Every individual cask of whisky matures in its own way, and if the name on the Society’s label seems unusual, it’s because the whisky is too. The SMWS bottles from a single cask when its Tasting Panel decides the whisky is ready, and each cask provides a finite number of bottles for members to buy.

Once they’re sold-out, they are gone forever, flavours never to be repeated. If you’re looking for a one-of-a-kind malt experience, the SMWS is the right place for you.

Venues and partner bars

In the UK, the SMWS has its spiritual home at The Vaults in Leith, Edinburgh as well as Members’ Rooms at 28 Queen Street in the city centre. In London, the SMWS has a members-only venue at 19 Greville Street and recently opened a new pop-up at 78 Northcote Road, Clapham, where guests can experience a range of single cask whiskies and other spirits as well as a selection of fantastic food.

SMWS partner bars are every bit as extraordinary as the Society’s malts. With nearly 100 worldwide locations, they’re the perfect place to share a dram of one-off single malt Scotch whisky.

Membership benefits

The core annual membership of the Society costs £65 and provides whisky lovers with benefits including discounted dram prices at SMWS partner bars; free subscription to Unfiltered, its award-winning members’ magazine; and savings on postage and packaging of bottles.

The full membership packages are:

• PIONEER WELCOME PACK (£130): the most popular option – core annual membership PLUS a beautiful welcome pack containing three 10cl sample bottles, a £15 e-voucher, SMWS journal and club lapel badge

• MEMBERSHIP & TASTING TICKETS (£125): bring a guest to enjoy the good company of fellow members by coming along to a regular whisky tasting event, up to the value of £64

• MEMBERSHIP & BOTTLE OF THE MOMENT (£110): surprise and delight your senses by adding a specially selected bottle of the moment to annual membership

• MEMBERSHIP & 35^TH ANNIVERSARY TASTING BOX (£89): get to know SMWS

whisky and discover your favourite flavour by exploring five 25ml single cask Society samples. An accompanying tasting hosted by master ambassador is available online to help you get the most out of these specially selected drams.

• MEMBERSHIP & THREE DRAM SERVE (£80): perfect for getting to know each other, visit UK Members’ Rooms for a chat and an informal three-dram tasting

Commenting on new members joining the SMWS, Kai Ivalo, Spirits Director at The Scotch Malt Whisky Society, said: “The SMWS started life 35 years ago as an unconventional and welcoming whisky club with a mission to unearth the finest single cask whiskies and crack them open with like-minded friends and curious whisky fans. That mission is unchanged, but we’ve added a few thousand members along the way – and we always offer a warm welcome to any new recruit to the single cask cause.” 

To buy membership to  The Scotch Malt Whisky Society as a gift this Christmas, visit: https://bit.ly/2zofcP4

ROCK TOWN WHISKEYS SCORE LIQUID GOLD
IN JIM MURRAY’S 2019 WHISKY BIBLE!
4 different whiskeys receive a 94/100

Little Rock, AR – (October 29, 2018) –  Rock Town Distillery is pleased to announce four of its whiskeys have scored the rating of “Liquid Gold” in the 2019 edition of Jim Murray’s Whisky Bible each with a 94/100.

• Rock Town Arkansas Bourbon
• Rock Town Arkansas Rye
• Rock Town Single Barrel Bourbon
• Rock Town 7th Anniversary Sherry Cask Wheat Whiskey

According to Murray, our Arkansas Rye Whiskey is “better, in fact, than some ryes made by the established distilleries of Kentucky“. Our Arkansas Bourbon has “a ridiculous degree of chocolate fudge… I really do love this distillery…”.  Our Single Barrel Bourbon’s “classic bourbon tones are well chiseled and impressive” and our Sherry Cask Wheat Whiskey has “an almost obscene deliciousness”.

“To receive these ratings on four different whiskeys is a tremendous achievement” said distillery founder and head distiller Phil Brandon. “I’m so proud of our team and what our little distillery in Arkansas has be able to achieve in its short 8-year history.”

ABOUT JIM MURRAY’S WHISKY BIBLE

Jim Murray’s Whisky Bible is the world’s leading whisky guide. Each edition contains over 4,600 detailed, professionally analyzed and easy to understand tasting notes on the world’s leading and lesser known whiskies.

ABOUT ROCK TOWN DISTILLERY

Rock Town Distillery produces the award winning Arkansas Bourbon, Arkansas Single Barrel Bourbon Whiskey, Arkansas Hickory Smoked Whiskey, Arkansas Rye Whiskey, Rock Town Vodka and more which are distributed to multiple states and Canada. Winner of the 2015 US Micro Whisky of the Year in the 2015 edition of Jim Murray’s Whisky Bible.

Rock Town Distillery, Arkansas’ first legal distillery since prohibition, is located in downtown Little Rock at 1201 Main Street, Little Rock, AR 72202.  The distillery is open for tours 6 days a week. To find out more please visit www.rocktowndistillery.com

Rock Town Distillery

1201 Main Street

Little Rock, Arkansas 72202

MASTER THE ART OF BLENDING AT HOME WITH

CHIVAS’ EXPERIMENTAL GIFT KIT

October, 2018 – Chivas, the original luxury blended Scotch whisky, has launched a Blending Kit featuring a selection of whiskies and tools to give Scotch lovers the chance to get hands-on and experience the art of blending in the comfort of their own home.

The perfect gift for any whisky fan, the kit contains four single malt whiskies and one blended grain whisky, each representing a different flavor characteristic: floral, fruity, citrus, creamy, and smoky. Armed with a pipette and a beaker – plus a bottle of one of the world’s best-loved blended Scotch whiskies, Chivas 12, for inspiration – whisky fans are encouraged to explore, experiment and have fun testing their skills and senses to delicately combine the whiskies and craft a blend worth shouting about.

The new release was launched to celebrate the magic of blending Scotch, and to bring the craft to life outside of Chivas Director of Blending Sandy Hyslop’s blending room. 

Sandy, who’s been blending Scotch whisky for more than 30 years, said: “At Chivas we believe that blended is better – in life and in Scotch. Every day I get to indulge in my greatest passion, experimenting with the world’s finest malt and grain whiskies to create something extraordinary when blended together – and this passion is something I want to share with other whisky fans. Each component in a blend plays an important role in determining the profile of the finished whisky – I can’t wait to see what creations my fellow blenders around the world put together.”

Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art in 19th century Scotland. And now, two centuries later, the Blending Kit celebrates Chivas’ continued commitment to bringing together the best malt and grain whiskies to create something extraordinary.

Blended whisky lovers around the world are invited to give it a go themselves and share their success stories on Instagram @ChivasRegal using #MyChivasBlend.

Find an interactive guide to your Blending Kit experience and why blended is better at Chivas.com 

NOTES 

The Blending Kit (RRP £25, available at The Whisky Exchange)

• x1 5cl Blended Grain Whisky (Floral)
• x4 5cl Single Malt Whiskies (Fruity, Citrus, Creamy, Smoky)
• x1 Pipette
• x1 Beaker
• x1 5cl Empty Bottle
• x1 5cl Miniature Bottle of Chivas Regal 12

About Chivas

Chivas believes that blended is better, in life and in Scotch.

The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year.

The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend.

www.Chivas.com