SEVEN WHISKIES AWARDED DOUBLE GOLD AT 2019 SAN FRANCISCO WORLD SPIRITS COMPETITION

Judges award Buffalo Trace Distillery spirits with 23 total medals 

FRANKFORT, Franklin County, Ky (May 9, 2019) Buffalo Trace Distillery spirits took home 23 medals at the 2019 San Francisco World Spirits Competition. Awards ranged from Bronze to Double Gold among the near 3,000 competing spirits, with Buffalo Trace receiving Double Gold for 7 of its whiskies.

The celebrated Double Gold medal is only given to the few entries that receive a Gold medal rating by all the members of the judging panel. This year, 44 of the industry’s finest spirits experts reviewed each entry in a blind taste test to award top selected spirits. All Silver, Gold, Double Gold and Premium awarded whiskies will be featured in the August 2019 issue of The Tasting Panel Magazine.

Double Gold

• Colonel E.H. Taylor, Jr. Small Batch Kentucky Straight Bourbon Whiskey
• Colonel E.H. Taylor, Jr. Single Barrel Kentucky Straight Bourbon Whiskey
• W.L. Weller 12 Year Old Kentucky Straight Bourbon Whiskey
• W.L. Weller Antique 107 Proof Kentucky Straight Bourbon Whiskey
• Stagg Jr. Kentucky Straight Bourbon Whiskey
• Thomas H. Handy Sazerac Kentucky Straight Rye Whiskey
• Elmer T. Lee Single Barrel Kentucky Straight Bourbon Whiskey

Gold

• Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey
• W.L. Weller Special Reserve Kentucky Straight Bourbon Whiskey
• W.L. Weller “Craft Your Perfect Bourbon” Kentucky Straight Bourbon Whiskey
• George T. Stagg Kentucky Straight Bourbon Whiskey
• Pappy Van Winkle 15 Year Old Kentucky Straight Bourbon Whiskey

Silver

• Buffalo Trace Kentucky Straight Bourbon Whiskey
• Eagle Rare 17 Year Old Kentucky Straight Bourbon Whiskey
• W.L. Weller Kentucky Straight Bourbon Whiskey
• Colonel E.H. Taylor, Jr. Kentucky Straight Rye Whiskey
• Sazerac Straight Rye Whiskey
• Blanton’s Single Barrel Kentucky Straight Bourbon Whiskey
• Benchmark Old No. 8 Kentucky Straight Bourbon Whiskey
• Buffalo Trace Bourbon Cream Liqueur

“We are thrilled to be recognized among many outstanding competitors,” Master Distiller Harlen Wheatley, said. “This is a great honor for us, and we could not be more thankful to receive each of these great awards.”

Complete results for the 2019 San Francisco World Spirits Competition can be found at http://sfspiritscomp.com/results/browse. 

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 21 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its Col. E. H. Taylor, Jr. Four Grain Bourbon was named World Whiskey of the Year by “Jim Murray’s Whiskey Bible 2018.”  Buffalo Trace Distillery has also garnered more than 500 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com

Benromach wins Spirit of Speyside Whisky Award

The world’s only whisky award chosen by the public, industry experts and festival visitors 

Benromach 10 Years Old has been crowned the winner in the 12 Years & Under category at the Spirit of Speyside Whisky Awards 2019. The annual competition seeks out the best whiskies from Scotland’s most prolific whisky-producing region.

Just two finalists are selected in each category during a blind taste challenge held by the judging panel, which is composed of nine leading industry experts and whisky writers. Benromach was the only distillery to have two expressions in the final eight whiskies, including Benromach 15 Years Old which was recognised as the runner up in the 13 – 20 Years Old category.

In the only whisky competition of its type, the shortlisted expressions are then sampled by the public at judging sessions held in cities including New York, Cologne, Rome, Belfast and London.

Visitors and locals to the Spirit of Speyside Whisky Festival in May then cast the deciding vote on the shortlist, with the results revealed at the Festival’s closing ceilidh.

Keith Cruickshank, Benromach Distillery Manager, said: “We are immensely proud that Benromach 10 Years Old, our flagship whisky, has been recognised in these prestigious awards. It is particularly special because such a breadth of audiences from all over the world have had the opportunity to try two of our whiskies and have recognised them for their quality and taste.

“At Benromach, we are one of only a few Scottish distilleries to craft all our whiskies by hand. Our methods take a little longer, but we believe this extra attention is reflected in the depth of the flavours of our whiskies.  We manage the process by sight, sound and touch and use only traditional techniques to create our distinctive expressions – beautifully balanced with a light touch of smoke.’’

Notes 

Benromach Distillery

Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family realised a lifelong dream to own a distillery and purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by HRH The Duke of Rothesay in 1998.

In reopening Benromach Distillery, the Urquhart family wanted to create a single malt whisky that has a classic Speyside character: beautifully balanced with a light touch of smoke.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A five-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous Malt Whisky Trail.

For more information, visit: www.benromach.com.

STARWARD AUSTRALIAN SINGLE MALT WHISKY MAKES U.S. DEBUT

Melbourne-Based Distillery Introduces Single Malt Whisky Exclusively Matured in Australian Red Wine Barrels

MAY 6, 2019 (MELBOURNE, AUSTRALIA) – Australian whisky brand Starward officially launches in the U.S. today, introducing Americans to a distinct new style of whisky, utilizing the unique climate, terroir and raw materials of Australia. The first expression available in the U.S. is Starward Nova, an Australian single malt whisky matured in Australian red wine barrels.

Nova is a unique whisky which draws influence from the vibrancy of “big red” wines from southeastern Australia. The distillery team sources barrels from local wineries that previously held Shiraz, Cabernet Sauvignon and Pinot Noir. This proximity allows the team to maximize the flavor of the wine permeated into the oak, lending a vibrant red ochre color to the final liquid. The full maturation in red wine barrels creates a light and fruity whisky with a long and spicy finish, similar to some of the country’s award-winning wines.

Since its Australian debut in 2016, Nova has received numerous accolades including two gold medals at the 2016 San Francisco World Spirits Competition for both the “World’s Best Craft Distilled Whisky” and the “Best Australian Single Malt Whisky”. Starward was also recently named “Best Australian Whisky Innovator” from Icons of Whisky and crowned “Best Australian Single Malt” by the World Whiskies Awards in 2016 and 2017.

Starward utilizes the dynamic temperatures for which Melbourne is famous to accelerate the whisky maturation process in an approach known as Elemental Maturation or more colloquially “a Melbourne year”. The result is a long, distinct and spicy finish that creates a complex single malt from a relatively young whisky.

David Vitale founded the distillery in 2007 in his hometown of Melbourne. After working as business manager of a prominent Tasmanian distillery for several years, Vitale wanted to make an accessible whisky that was representative of Melbourne’s cosmopolitan character. His passion for food, wine and beer led to Starward’s original purpose of being an easy drinking whisky designed to pair well with food.

“Starward began with a simple vision: to make a distinctly Australian whisky we could offer the world with pride,” said David Vitale, Founder of Starward Whisky. “I have long dreamed of being able to share our whisky in the U.S. It is a genuinely exciting time for the team as we take the next step on our Starward-bound journey.” 

Tasting Notes 

Nose:  Bright red berries, orchard fruits, soft oak spice

Palate: Vanilla and berries balanced with caramel and spice

Finish: Long, fruity and slightly tart with hints of baking spices.

Starward Nova has an ABV of 41% and is available nationally for the suggested retail price of $55 per 750ml bottle. For more information on Starward visit https://starward.com.au and on Facebook, Twitter and Instagram at @StarwardWhisky. 

About Starward Whisky

Starward was founded by David Vitale in 2007 in Melbourne, Australia and is a modern Australian whisky, elementally matured for three “Melbourne years” in Australian red wine barrels, pushing the boundaries of what whisky can be. The core ethos is built on the foundation of an approachable whisky fusing old and new. Old World – traditional product and stills, new world – maturation methods and attitude. The ingredients used to distill Starward are a day’s drive away from the Melbourne-based distillery. The red wine barrels that mature the whisky are built around a broad cross section of big Australian reds, with the keystone being 100L Barossa Shiraz barrels. Using a minimal intervention approach, the whisky gets the best flavor results and the quick turnaround time between the barrels being disgorged at the winery and arriving at Starward means that the barrels retain much of their original character that is apparent in the flavor and texture of the whisky. For more information on Starward visit https://starward.com.au and on Facebook, Twitter and Instagram at @StarwardWhisky.

The Whisky Barrel releases their latest exclusive single cask bottling – Blended Scotch 45 Year Old 1973 Sovereign Exclusive. 

Specialist online whisky shop, TheWhiskyBarrel.com, is delighted to release our latest exclusive whisky, in collaboration with Hunter Laing& Co. A 1973 vintage, single cask blended scotch whisky for The Sovereign label.

Blended Scotch whisky contains whisky that comes from more than one distillery. Furthermore it may contain both malt and grain whiskies. This exclusive 45 year old 1973 vintage Sovereign is a blend of grain and malt whiskies from unknown Scottish distilleries.

The Blended Scotch 45 Year Old 1973 Sovereign was matured in a bourbon barrel cask #15894 and bottled in March 2019 by hunter Laing & Co as an exclusive Limited Edition for TheWhiskyBarrel.com, yielding 300 bottles.

Available exclusively from The Whisky Barrel, shipping to customers Worldwide including the United States of America, Canada and Japan. 

Blended Scotch 45 Year Old 1973 Sovereign 51.0%

Tasting notes 

Colour: Deep Burnished Gold

Nose: Mellow and sweet bodied with notes of raisins and figs and chilled vanilla and strawberry ice-cream. 

Taste: Influence of both the malt and grain whiskies. Classic smooth vanilla punctuated by sweet fruits, raisins, mill chocolate, custard and red summer berries. 

Finish: Mellow, long and sweet and incredibly satisfying. 

Price: £229.95 GBP / $249.52 USD (+ P&P) 

The Whisky Barrel E: info@thewhiskybarrel.comVisit www.thewhiskybarrel.comT: +44 (0)845 2248 156 Find us on: Facebook, Twitter & Instagram

Paul John Whisky releases its newest unpeated single malt, NIRVANA

Paul John Whisky, the award-winning Indian Single Malt announces the release of its newest expression, NIRVANA.

From the Goan shores of India, NIRVANA is an unpeated expression bottled at an ABV of 40 and is created from Indian 6-row barley and matured in charred American oak casks. Every expression of Paul John Whisky including NIRVANA do not have any added flavours or colours.

Soft aromas of caramel, bourbon and fruitcake, flavours of succulent vanilla and sweet honeycomb enhance the sublime and honeyed finish. NIRVANA ensures a captivating experience beyond the worldly realm.

Created for those who seek greater heights and who enjoy creating their own path Nirvana was aptly named because it is an expression for those who discover happiness in their purpose of being.

‘NIRVANA is an expression for those willing and keen to experience single malts, especially for the first time. Its exotic richness is sure to captivate whisky connoisseurs and amateurs equally.’ – Paul P John, Chairman.

NIRVANA is currently available in Belgium, France, Germany, Netherlands, Poland as well as Goa and Maharashtra in India and will soon be available in other countries as well.

About Paul John Single Malts

Paul John Single Malt Whisky is an award-winning premium single malt whisky from Goa, India. Crafted from six-row barley grown across the vast lands of Rajasthan and the foothills of the Himalayas, this exceptional single malt is aged for a minimum of five years. Carefully crafted during each stage of the whisky-making process, its sweet and smoky aromatics have made this award-winning whisky a favourite among connoisseurs and whisky lovers around the world. Paul John Single Malts have been rated Liquid Gold and the expression Kanya has won Best Asian Whisky Award 2018 by Jim Murray, Whisky Bible. Paul John Single Malts recently launched the Mars Orbiter, to commemorate the historical Mars Orbiter Mission by India.

Key West Smuggler Passes HalfWay Mark to Goal on Indiegogo 

Funds Raised Goes To Rebuilding Key West Operations, Supporting Local Businesses and Helping Hurricane Stricken Communities Through KeysStrong.org 

Key West, FL, May 2, 2019 — Key West Smuggler Company launched their KeysStrong Crates campaign on Indiegogo last week with immediate success. Within the first week, the campaign has reached more than $5,000 in sales, which is more than halfway to their funding goal. Buyers have three more weeks to back the campaign, which ends on Thursday, May 23. The success so far shows that backers want to get behind a great product with a great mission.

The limited edition KeysStrong Crates are made by Key West artists and fabricated from the rubble left behind by Hurricane Irma. The custom crates contain Key West’s award-winning bourbon whiskey, and some crates include curated goods from local, Key West merchants.

The majority of the funds raised will go towards rebuilding the Key West Smuggler Co. headquarters and tasting room, which were destroyed during Hurricane Irma, as well as supporting local businesses and artists by including their products in the crates. A portion of all sales will go to the KeysStrong Charity to help the organization continue to rebuild the Keys after Hurricane Irma hit in September, 2017. The National Oceanic and Atmospheric Administration’s Office for Coastal Management calculates that Irma had a total cost of $50 billion and rebuilding work is still ongoing.

Key West’s award winning bourbon whiskey is made with TerrePURE technology, which uses ultrasonic waves to age their bourbon up to 4x faster than standard aging procedures. They’re merging this new innovation with the soul of the island of Key West.

INDIEGOGO CAMPAIGN PAGE: https://igg.me/at/KeyWestSmuggler

There are a variety of perks available:

• Simple Life: Crate + 750 ml Bottle ($91)
• I’m Outta Here: Crate + 750 ml Bottle + Leather Wrapped Flask ($102)
• I Drink Alone: Crate + 750 ml Bottle + 1 Glass ($108)
• An Evening Together: Crate + 750 ml Bottle + 2 Etched Bourbon Glasses ($140)
• An Evening Together in Style: Crate + 750 ml Bottle + 2 Etched Bourbon Glasses + 2 Tee Shirts ($171)
• I’m A Local: Crate + 750 ml Bottle + 2 Etched Bourbon Glasses + Salt Scrub + Keyz Beez Honey + Piece of Local Art ($168)
• Let’s Party!: Crate + 750 ml Bottle + 2 Etched Bourbon Glasses + 2 Embroidered Tee Shirts + Salt Scrub + Keyz Beez Honey + Piece of Local Art + Flask ($179) 

About Key West Smuggler Company

Key West Bourbon Whiskey is a multi-award winning, authentic grain-to-bottle bourbon whiskey, made in the American tradition with a modern and sophisticated twist that removes unwanted congeners (responsible for hangovers), revealing an ultra-smooth, sophisticated spirit in the process. Based in Key West, Florida, Key West Smuggler Company lost its headquarters after Hurricane Irma devastated the Florida Keys in 2017. Due to the Keys Strong Charity (the organization behind the rebuilding of the Florida Keys) and the support of the local community, Key West Smuggler Company was able to rebuild and relocate their headquarters. Within six months of getting back on their feet, Key West Smuggler Bourbon Whiskey won three internationally recognized tasting medals. Visit www.keywestsmuggler.com for more info.

ROCK TOWN’S FOUR GRAIN BOURBON SCORES A 94/100
AT THE 2019 ULTIMATE SPIRITS CHALLENGE
Top rated craft bourbon in the competition>

Little Rock, AR – (April 17, 2019) – Rock Town Distillery is pleased to announce its Four Grain Sour Mash Bourbon Whiskey has scored a 94/100 and was named a Finalist in the prestigious 2019 Ultimate Spirits Challenge held in Hawthorne, NY.

Rock Town’s Arkansas Rye Whiskey scored a 93/100.  The entire list of entries can be found here

All products are rated on the 100-point scale by the spirits industry’s most renowned judges including buyers, journalists, educators and bar owners. This year’s USC judges included: Founder/Judging Chairman F. Paul Pacult, Jacques Bezuidenhout,Tim Cooper, Tad Carducci, Dale DeGroff, Meaghan Dorman, Tyler Hudgens, Justin Lavenue, Don Lee, Clay Risen, Joaquin Simó, Charlotte Voisey, and Jillian Vose.

“Not only did our Four Grain Sour Mash rate a 94/100, it was the top rated bourbon in the field from a craft distillery” said distillery founder and head distiller Phil Brandon. “I’m so proud of our team and what our little distillery in Arkansas has be able to achieve in its short 8-year history.”

ABOUT THE ULTIMATE SPIRITS CHALLENGE

Ultimate Spirits Challenge (USC), held since 2010, is the world’s most prestigious and progressive global spirits and cocktail competition. The Ultimate Spirits Challenge was held at the custom-designed Ultimate Beverage Challenge (UBC) Evaluation Center in Hawthorne, NY throughout March and early April.

ABOUT ROCK TOWN DISTILLERY

Rock Town Distillery produces the award winning Arkansas Bourbon, Arkansas Single Barrel Bourbon Whiskey, Arkansas Hickory Smoked Whiskey, Arkansas Rye Whiskey, Rock Town Vodka and more which are distributed to multiple states and Canada. Winner of the 2015 US Micro Whisky of the Year in the 2015 edition of Jim Murray’s Whisky Bible.

Rock Town Distillery, Arkansas’ first legal distillery since prohibition, is located in downtown Little Rock at 1201 Main Street, Little Rock, AR 72202.  The distillery is open for tours 6 days a week. To find out more please visit www.rocktowndistillery.com

THE MACALLAN LAUNCHES THE WORLD’S BEST SCOTCH EXPERIENCES

A NEVER-BEFORE-SEEN LOOK INTO THE MOST INNOVATIVE WHISKY EXPERIENCES IN PARTNERSHIP WITH SOME OF THE WORLD’S BEST CHEFS AND BARTENDERS

NEW YORK, NY (May 6, 2019) – The Macallan, the world’s most admired single malt Scotch, announces the launch of The World’s Best Scotch Experiences – a unique celebration of innovative, interactive and engaging whisky serves. Through this series, viewers will be provided a never-before-seen look into some of the world’s most unique whisky experiences co-created with like-minded partners, showcasing their craft for creating multi-sensorial guest experiences.

Created in collaboration with culinary and mixology tastemakers, The World’s Best Scotch Experiences aims to showcase the most elevated Macallan experiences from Manhattan to Mexico City and beyond through a unique video series. From a four-course tasting menu, to an immersive, table-side cocktail creation, The World’s Best Scotch Experiences will leave guests with sensational memories that can never be replicated and will provide viewers with a behind the scenes look at these remarkable creations.

Guests will be able to sip whisky from a 3D printed serving vessel, enjoy cocktails that will transport them to the Spanish forests where the story of The Macallan begins through handmade casks, sit table-side for an immersive cocktail experience over an iconic revolving dance floor and more. Each experience is truly unique and tailored between The Macallan and the tastemakers.

Every moment highlighted on The World’s Best Scotch Experiences features an innovative chef or bartender at the height of their craft, demonstrating their talents paired with unique stories. Each detail, from the sourcing of ingredients to glassware has been carefully curated to ensure every part of the experience reflects the outstanding quality and distinctive character found in The Macallan.

“As the leading single malt Scotch whisky, we strive to lead the way when it comes to new, immersive experiences, which in turn creates memorable moments and long-lasting success for The Macallan,” said Alexis Calero, Key City & Spiritual Homes Manager at The Macallan. “Through The World’s Best Scotch Experiences series, we were able to create and collaborate with chefs and mixologists that share the same passion we have for creating unique experiences and memories that bring The Macallan to life in an unforgettable way.”

Starting today, consumers around the world will be able to try The World’s Best Scotch Experiences across six key cities including New York, Chicago, Toronto, Miami, Los Angeles and Mexico City.

To view all of The World’s Best Scotch Experiences, viewers can tune into US Macallan YouTube, Facebook, Instagram and follow along with the hashtag #DestinationMacallan, to view short, documentary-style films.

About The Macallan

Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s finest single malt whiskies.  The story of The Macallan is built on the Six Pillars, each influencing the whisky in its own distinct way.  From the spiritual home of Easter Elchies House; curiously small stills giving richness to the pure spirit; finest cut or the best of the best of the distillation, to exceptional oak casks which account for up to 80% of the final flavor in the whisky; natural color and finally peerless spirit, The Macallan itself.

Wood sits at the heart of The Macallan. The vital contributing influences of Spain, North America and Scotland, together with true mastery, set it apart from the rest. For more information on The Macallan, visit www.themacallan.com/en-us. The Macallan can also be found on Facebook, Twitter and Instagram.

Scott Lamb, Greig Stables, Teresa Chalmers, Sandy McIntyre and Susan Colville represent the five winning whiskies in the Spirit of Speyside Whisky Festival whisky awards.

A taste of victory for prized drams as Spirit of Speyside Whisky Festival  concludes

Some of Scotland’s finest drams of 2019 have been revealed after a vigorous blind tasting and scoring process that went all over the world – but was finally settled by whisky lovers visiting the 20th Spirit of Speyside Whisky Festival.

As the closing notes were sounded at Speyside’s biggest whisky festival to date, the top tipples produced in the region that boasts more than half of the nation’s malt whisky distilleries were announced.

In the Spirit of Speyside Whisky Festival’s annual awards, Benromach Whisky 10 took top honours in the 12 year old and under category, followed by Cardhu 12. In the award’s 13 to 20 year old category, Glen Grant 15 lifted the top title with Benromach 15 runner up.

21 years and over saw The Glenlivet Archive 21 year old reign supreme, pipping Aultmore 21 into second place. Tamdhu Dalbeallie  was the best Non-Aged Statement, with Glen Moray Distillery Classic Cabernet Finish runner-up.

In a close contest, Aultmore 21 came out on top as the favourite spirit overall, just beating The Glenlivet Archive 21 year old into second place.

The awards are sponsored by Forsyths of Rothes and have become a firm fixture of the festival programme, celebrating both the festival and the prized whiskies the region produces. The awards are highly regarded by the industry as the winners are voted for by whisky lovers themselves.

Judging took place across Speyside and at roving tasting events held in Canada, Norway, Sweden, Germany, Holland, Italy and Ireland, as well as in Glasgow, Belfast and London. The final votes took place in Speyside and results were announced at the closing ceilidh held at Glen Moray Distillery on Sunday (May 5).

Festival chairman James Campbell said: “Congratulations go to all the brands who have won at the Spirit of Speyside Whisky Awards 2019. The Scotch whisky sector can be justifiably proud of the unique flavoured whiskies produced in our region, and these awards are a hallmark of our reputation as a global centre in the production of some of the finest whiskies in the world.

“These are exceptional whiskies that have been enjoyed by our tasting panels at a host of international locations and by those attending the festival this year.

“What makes our awards special is that the winners are voted for by the whisky-drinking public, and not by a panel. In all, 907 people voted in 21 locations where tasting and voting events took place so we really do have a ‘people’s choice’.    

“It means that distillers consider it a real honour to win one because it is consumers who actually go out and buy a bottle or order it in a bar who are endorsing their product.”

Meanwhile, If Glen Moray Did World Cups won the best new event of #dram19

The inaugural Glen Moray Bottle Your Own World Cup Final was hosted by Master Distiller Graham Coull to choose a favourite from a selection of eight whiskies and steer it through to the finals. After a pie and a pint, it was repeated with another eight whiskies for the for the Bottle Your Own Peated World Cup. Glen Moray’s take on the World Cup beat off competition from five other first-time events.

New box office records were set when tickets went on sale for the 2019 festival, with 173 events completely selling out within 24 hours of being released to the public. Huge numbers of tickets were snapped up by whisky lovers around the globe – Europe and the USA being among the top locations – with many more being bought by customers in the UK.

With 710 events on offer, whisky fans from all over the world had more  opportunities than ever before to sample the region’s finest whiskies and discover the passion behind them through tours and tastings, live music events, talks and heritage walks, fine dining and food pairings and auctions and more.

The diverse offering suited to both whisky connoisseurs and first-time visitors, regardless of their knowledge of Scotland’s national spirit.

Mr Campbell added: “We’ve had another fantastic festival when new experiences have been enjoyed, friendships have been made, and knowledge and insight into the centuries-old whisky traditions have been shared.

“There has been an exceptional range of opportunities for our visitor to enjoy stories, the great outdoors, and of course food and drink in the magnificent setting Speyside, home to more than half of Scotland’s malt whisky distilleries.”

The 2020 festival will take place from April 29-May 4 and for more information, go to www.spiritofspeyside.com or visit social media at facebook.com/ /WhiskyFestival and @spirit_speyside on Twitter and Instagram, hashtag #dram19

Spirit of Speyside Whisky Festival is supported by EventScotland, part of VisitScotland’s Events Directorate.

Jack Daniel’s Tennessee Whiskey is launching a new television campaign today that recognizes and celebrates the iconic brand’s loyal drinkers and aims to attract a cache of new ones. Of course, it also captures the proud whiskey makers who make the world-famous whiskey.

From Lynchburg, TN., to the world for more than 150 years, Jack Daniel’s advertising campaigns have long celebrated the town and its fine people. The new campaign from Arnold Worldwide in Boston continues to celebrate the distillery’s process and whiskey makers but brings an array of drinkers enjoying Jack Daniel’s in varied situations into the mix. By positioning Jack Daniel’s as the “Whiskiest Whisky,” the campaign aims to broaden the brand’s fan base.

“While we have long celebrated Jack Daniel’s makers, we also appreciate the drinkers too,” said Matias Bentel, SVP Managing Director Jack Daniel’s “Out in the world, folks are drinking Jack in their own, unique way. This new spot is all about what makes Jack Daniel’s so special, unique and loved by millions of folks around the world. It is all about what makes Jack Daniel’s… Jack Daniel’s.”

Embracing Jack Daniel’s place in culture and the many ways it brings people and communities together is the goal. “The Jack Daniel’s bottle is iconic and while we’re leaning into that by showing the brand in a black and white world, we’re also stepping out of Lynchburg and into the drinker’s world,” said Icaro Doria, Arnold’s U.S. Chief Creative Officer. “This campaign celebrates what people love about Jack Daniel’s. It’s a brand that is a lot of things to a lot of people and it’s a brand that is comfortable with that.”

Celebrating loyal drinkers while talking to new drinkers is the aim of the light-hearted campaign. Whether drinking Jack Daniel’s at fine establishments or questionable joints, Jack Daniel’s bridges divides and helps create moments that matter. Thanks for taking a look at the work here and letting me know if you are interested in exclusively sharing the story with your readers. If you are game, I’d love to connect you with Matias Bentel at Jack Daniel’s and Icaro Doria Arnold. Thanks, as always, for your consideration.

TV SPOT LINK