Distell Named Overall Distiller of the Year

-17 global accolades secured across whisky portfolio- 

Distell has been crowned ‘Overall Distiller of the Year’ at the Icons of Whisky Awards in London last night (28 March). The leading spirits producer’s winning streak continued at the World Whisky Awards later that evening with three additional awards recognising the company’s international single malt and grain brands.

The Icons of Whisky and World Whisky Awards were announced at a glittering ceremony with some of the industry’s most respected figures in attendance. Distell picked up gongs during the World Whisky Awards, including Best Scotch Islay Single Malt for the second year in a row for Bunnahabhain 25 YO; Best South African Grain for Bain’s Cape Mountain Whisky 15YO and Distell itself was recognised as Distiller of the Year.

The portfolio was also awarded 10 accolades in the first round of the World Whiskies Awards 2019, including three category winners, three gold medals, two silver and two bronze.

Derek Scott, Brand Director for Malts at Distell International, said: “We are passionate about our malts portfolio and are continually working to provide exceptional whisky for new and loyal audiences alike. These awards are amongst the most respected and influential spirits competitions in the world and to have received so many accolades across our brands is huge testament to the talented teams across the distilleries.”

Meanwhile, in Glasgow, the team were celebrating a trio of awards at the 12th annual Òran Mór Whisky Awards. Ledaig PX won Best Newcomer and Bains won Best Overseas Whisky. Sarah Farrugia, Business Development Manager at Distell with a strong background in food and drink, received the Whisky Rep of the Year accolade.

Commenting on the awards, Cameron Bowes, Channel Controller North at Distell, said: “We are extremely proud of Sarah’s award win, she always goes above and beyond in her role and it’s great to see this being recognised at an industry level.”

Notes: 

World Whiskies Awards 2019 first round results:

 About Distell: 

• Distell is Africa’s leading producer of wines, spirits, ciders, scotch whisky and ready-to-drinks (RTDs) with a portfolio of close on 100 brands.
• Within the portfolio, Distell owns four single malts and a number of scotch brands produced across three distillery sites.
• The three distilleries include: Bunnahabhain on the Isle of Islay; Deanston in Doune, Perthshire and Tobermory based on the Isle of Mull.
• With a global network of offices and distribution partners, the company employs nearly 5000 people worldwide and has an annual turnover of R14.2 billion. (£1.09 billion)
• In Scotland, the company’s operations are based in East Kilbride where it has a bottling hall, with blending and warehousing facilities at Airdrie, both near Glasgow.
• Distell is the 2015 “Distiller of the Year” award winner at the International Wine and Spirit Competition.
• Bunnahabhain Distillery was named the 2016 Tasting Panel Magazine Distillery of the Year at the San Francisco World Spirits Competition (SFWSC).

For more visit: www.distell.co.za

JAMESON LAUNCHES THE NEXT INSTALMENT OF ITS ‘TASTE, THAT’S WHY’ CAMPAIGN WITH ‘THE BARTENDERS’ GATHERING’

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year.

In line with the recent ‘Scully Was to Blame’, ‘Coopers’ and the ‘The Case of the most Unusual Case’ creatives in the series, the new television film is inspired by another true story about Jameson. ‘The Bartenders’ Gathering’ has been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by Stink Films’ Anthony Mandler, whose recent portfolio includes work for Apple, Nike and Adidas.

Set in modern Dublin in 2016, the commercial tells the true story of the 200 bartenders from around the world that gather in Dublin each year for the Jameson Bartenders’ Gathering; a three-day immersive and educational summit for bartenders to hone their skills, learn about Jameson and the history of Irish whiskey, and explore the rich culture of modern Ireland. This commercial retraces the memorable experiences that the group had and the connections they made, with an unexpected twist in the story.

Jameson invited 50 real bartenders from Ireland and around the world to star in the film to add authenticity to the creative. The TV spot is supported by an integrated social campaign that tells documentary-style true stories of the three bartenders who stayed behind and also delves further into stories of bartenders from places such as Spain, Germany and South Africa. Click here to view.

Simon Fay, International Marketing Director at Irish Distillers, said: “Last year, we put the unique, smooth taste of the Jameson family center-stage through our ‘Taste, That’s Why’ campaign and the feedback that we have received from bartenders, whiskey lovers and premium spirits drinkers alike has been exceptional.

“As we unveil the next chapter in the ‘Taste, That’s Why’ story, we wanted to highlight Jameson’s revered position among bartenders as they have been instrumental to our success in the USA and around the world over the past 29 years. The new spot conveys the true spirit of the annual Bartenders’ Gathering in a high octane but light-hearted manner with a twist of Irish humour – it’s exactly what you’d expect from Jameson, and will help us to further build the profile and personality of the brand supporting equity growth into the future.”

John Kane, Executive Creative Director TBWA, said ‘We discovered this story after a fateful meeting with a bartender from Cameroon. It was almost too good to be true…  it’s definitely true to the Jameson brand’s core purpose of connecting people.’

’The Bartenders’ Gathering’ will be unveiled in Germany in April, ahead of its introduction to other key Irish whiskey markets throughout 2019 and beyond.

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin. 

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Evan Williams Bourbon Launches Evan Williams Apple

BARDSTOWN, Ky. – Evan Williams Bourbon today launched Evan Williams Apple, the newest addition to the fast-growing Evan Williams Flavors portfolio. The world’s second largest-selling Bourbon marries with the crisp taste of green apples for a delicious taste experience.

A natural fit for the Evan Williams Flavors lineup, apple has seen heightened success across the brown spirits category as the flavor surpasses honey in popularity according to IWSR. As the flavored whiskey category has continued to expand, both established flavors like honey, and newer entrants like apple, are propelling the segment to nearly 10 million nine-liter cases, showing that flavored whiskeys are still a key growth opportunity. The addition of Evan Williams Apple rounds out the flavor offerings within the Evan Williams flavors franchise, providing retailers an opportunity to build on the franchise success, as evidenced by Evan Williams Honey, which grew at seven percent over the last 12 months.

Mirroring the rest of the Flavors line, Evan Williams Apple is bottled at 70 proof. Evan Williams Apple is “picked fresh” and “poured smooth” as a simple mixer in cocktails or refreshing on its own over ice. On the nose, Evan Williams Apple is crisp, green apple forward with Bourbon behind. The taste is juicy, sweet apple with hints of caramel and light spice, with a long, smooth finish of a green apple and Bourbon blend.

“Evan Williams Apple is an approachable flavor that stays true to the quality of Evan Williams Bourbon and personality of the brand,” said Julie Cole, Evan Williams Brand Manager. “We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”

Evan Williams Apple will be supported by the “Picked Fresh. Poured Smooth” tagline, as well as a dedicated media program and point-of-sale products throughout summer 2019. Available in 750ml and 50ml sizes, Evan Williams Apple SRP is priced in line with the flavors family at $14.99.

Enjoy Evan Williams Apple in one of the following refreshing cocktails:

Evan Williams Apple Mule

2 parts Evan Williams Apple
Ginger Beer
Squeeze of Lime

Build Evan Williams Apple over lime in a mule cup. Top with ginger beer. Squeeze fresh lime juice. ​

Evan Williams Cranapple Spritz

1.5 parts Evan Williams Apple
0.5 parts Cranberry Juice
Club Soda
Cinnamon Stick

Build Evan Williams Apple and cranberry juice in a cocktail glass over ice. Add a splash of club soda and garnish with a cinnamon stick. ​

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past four years. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

THE RAREST OF SPEYSIDE – AULTMORE® WINE CASK COLLECTION LAUNCHES AT HEATHROW WITH WORLD DUTY FREE

HAMILTON, BERMUDA 11 APRIL 2019 Whisky lovers flying through Heathrow this Easter are in for a rare treat with the launch of the new AULTMORE® Wine Cask Collection on 18^th April, a limited-run edition only available from World Duty Free Stores at Heathrow.

Georgie Bell, the AULTMORE Global Brand Ambassador will be in World Duty Free stores in Terminals 3 and 5 on 18 April, for bottle signings and tastings sessions, running throughout the day.

The AULTMORE Wine Cask Collection is part of the EXCEPTIONAL CASK SERIES (launched May 2018) – a collection of superlative bottlings from the single malt distilleries of; ABERFELDY®, AULTMORE®, CRAIGLLEACHIE®, ROYAL BRACKLA® and GLEN DEVERON®. The series comprises a number of extraordinary bottlings specially chosen by Malt Master, Stephanie MacLeod.

Exclusively bottled for Heathrow passengers, MacLeod has hand-selected three 22-year-old AULTMORE expressions, each a with a distinct wine cask finish. Each of the three whiskies in the collection was initially matured for 11 years in re-fill sherry and bourbon casks, followed by an additional 11-year maturation in one of three different ex-wine casks:

AULTMORE 22 Years Old – Super Tuscan Finish

Maturing for an additional 11 years in a Super Tuscan red wine cask, from one of the world’s greatest Cabernet Sauvignons, imparts incredible elegance and an intense smoothness to the ethereal quality of AULTMORE. Notes of buttery toffee, unctuous vanilla and concentrated floral aromas are offset with a delicate oakiness. Bottled at 52.1%, 108 bottles are available, priced at £360 (70cl).

AULTMORE 22 Years Old – Château-Neuf-du-Pape Finish

The glorious, rich Château-Neuf-du-Pape red wine casks enhance the delicate side of AULTMORE to create luxurious deep red fruity notes, veiling the whisky with floral hues and touches of spice. Complex fruits – figs, plump juicy grapes and the scent of honeysuckle all redolent of the south of France. Bottled at 52.1%, 144 bottles are available, priced at £340 (70cl).

AULTMORE 22 Years Old – Moscatel Finish

After eleven years in Moscatel casks, the sweet wine has imparted decadence and honeyed sweetness to the delicate AULTMORE whisky. Layered with florals, vibrant with ripe fruits, potent spices and a long luxurious finish. Bottled at 52.1%, 222 bottles are available, priced at £320 (70cl).

The first 50 shoppers purchasing all three expressions together can choose to have them housed in an elegant wine presentation box, featuring printed tasting notes.

Notes:

About AULTMORE Single Malt Scotch Whisky

Founded in 1897 by Alexander Edward, AULTMORE distillery inhabits a strange, secluded place by the winding Buckie Road. Its whisky was ranked ‘top-class’ by industry insiders many moons ago, yet it’s long been something of a secret, one kept and enjoyed by canny locals.

Aultmore draws its water from the misty, mysterious area known as the Foggie Moss, where it is naturally filtered through gorse and heather. This, along with peat-free malt, ensures the eventual whisky’s light, clean character and makes for a dram of green grassy notes and supreme smoothness.

The portfolio comprises three AULTMORE single malts: the 12 Years Old, 18 Years Old and 21 Years Old.

BLADNOCH DISTILLERY ANNOUNCES DR NICK SAVAGE AS THEIR NEW MASTER DISTILLER

Bladnoch Distillery announced today they have appointed Dr Nick Savage as their new Master Distiller. This appointment comes after the departure of former Master Distiller and Blender Ian MacMillan in January 2019.

Nick has an impressive career in the industry – after being awarded his PhD in engineering – he commenced at Diageo as Technical Lead in Cask Maturation, he then spent time in the Scottish Lowlands working with William Grant & Sons in brewing and distilling. He most recently was Master Distiller for The Macallan where he led the Whisky Mastery team, and played a key role during the major launch of the brand’s new distillery and visitor experience in June 2018. Nick now returns to the Lowlands and joins Bladnoch, three and a half years after Australian businessman David Prior purchased the 200 year old distillery.

Nick said of his decision to join the distillery team: “The vision and ambition shown by David Prior and the team at Bladnoch Distillery, together with the phenomenal efforts since 2015 with the re-generation of the historical site, played a huge part in my decision to join the Bladnoch business. The opportunity also allows me a new challenge in Single Malt Lowland Scotch Whisky from a 200 year old distillery. Combined with the passion and drive that the Bladnoch team have for the ultimate quality, I’m extremely excited to be a part of the amazing future of the brand.”

Bladnoch CEO and owner, David Prior, stated: “It’s a great privilege to welcome Nick Savage to the Bladnoch business. He has an impressive track record with a number of significant whisky companies and brands, most recently as Master Distiller for The Macallan. His youthful, positive and energetic approach will add great value to our team and business, as will his technical and operational skills. With the Visitor Centre opening in mid-June and Nick joining the business we are excited to undertake the final phase in bringing this amazing Lowland Single Malt distillery back to the whisky world.”

Nick will join Bladnoch on 1st July 2019, working with newly appointed Distillery Manager Neil Bulloch and the rest of the Bladnoch team.

Bladnoch Distillery is Scotland’s southernmost distillery, and one of a handful that remain independently owned. Since being purchased in 2015 by Australian entrepreneur David Prior Bladnoch has enjoyed a renaissance, launching their line of award-winning Bladnoch Single Malt Whiskies and Pure Scot, their contemporary Blended Scotch Whisky, in over 30 countries. In 2017, Bladnoch Distillery celebrated its 200 year anniversary making it one of the oldest continuously operating distilleries in Scotland. In June 2019 Bladnoch Distillery’s state-of-the-art visitors centre will open, welcoming visitors to the distillery once again after its significant renovation.

For all Bladnoch Distillery news, please visit https://bladnoch.com/news-media/ and sign up to our mailing list for regular updates here: http://eepurl.com/dsUrDn

Highly Coveted and Extremely Rare, Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Returns with a Limited Re-Release to Commemorate the 84th Anniversary of Stitzel-Weller’s Opening

Masterfully aged at the revered Stitzel-Weller Distillery, the award-winning bourbon is back

LOUISVILLE, April 9, 2019 In celebration of the historic opening of the Stitzel-Weller Distillery 84 years ago, Blade and Bow re-releases its rare and limited 22-Year-Old Kentucky Straight Bourbon. An ode to the distinctive distillers who set the standard for crafting exceptional bourbon, this award-winning whiskey is the latest release from the famed distillery and will be available in 12 states along with a select allocation solely for Stitzel-Weller.

At 92 proof and 46% ABV, each drop of the liquid earns its 2017 title in Jim Murray’s Whisky Bible as Best Bourbon 10 years and over from multiple barrels. With the perfect blend of smoky, spicy and sweet, whiskey enthusiasts seeking an expression of true mastery are sure to be delighted with every sip.

Beginning with a pronounced nose reminiscent of toasted oak layered with vanilla bean, figs and a light touch of dark caramel, this limited-release bourbon taste is accented with notes of torched sugar and apples baked in honey and spices, said North American Whiskey Educator Doug Kragel.  “It’s the kind of rare whiskey that makes you want to savor every note slowly, because at some point in the future, supply will run out”

Blade and Bow will toast the 22-Year-Old bourbon at its fourth annual A Stitzel-Weller Affair on May 3. Guests will gather for an exquisite supper on the lawn featuring an epicurean collaboration between famed Charleston, SC, culinary entrepreneur Brooks Reitz and beloved local chef Susan Hershberg, complemented by the soulful music of indie-folk band, Mt. Joy.

Embodying the unique artistry that has been produced by Stitzel-Weller’s rich traditions, the rarity of Blade and Bow 22-Year-Old has created a cult-like following, drawing in consumers who are looking to taste a bit of the past. Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey will be available in limited quantities in the following states: California, Texas, Georgia, Colorado, New York, South Carolina, Illinois, Kentucky, Washington, D.C., Tennessee, North Carolina and Virginia. The limited release will be available starting in mid-April. Learn more by following @bladeandbowwhiskey on Instagram.

This remarkable bourbon is best enjoyed slowly and responsibly in order to truly taste the passion that is layered throughout every drop.

About Blade and Bow Kentucky Straight Bourbon Whiskey

Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in Louisville, Kentucky. Blade and Bow whiskey is currently available in two variants, Blade and Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey. Blade and Bow seeks to continue the story of Stitzel-Weller by providing whiskey aficionados with an inspired piece of Kentucky history.

PLEASE SIP RESPONSIBLY.

Blade and Bow Kentucky Straight Bourbon Whiskey 45.5-46% Alc/Vol

©2019 STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageoa’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

STIRLING GLASSMAKERS LAUNCH REFILLABLE WHISKY ANGEL

A team of glassmakers has launched the perfect gift for whisky lovers – an angel filled with a dram they can drink.

Stirling giftware company Angels’ Share Glass created the refillable angel as an addition to their signature range following customer requests.

Customers told Managing Director Karen Somerville they loved collecting the firm’s glass angels – filled and sealed with the `Angels’ Share’ of whisky – but also wanted drinkable editions.

Mrs Somerville said: “Every time I met customers at whisky festivals and events, they would tell me how much they loved our award-winning angels but wanted one they could open and drink too.

“Instead of saving the dram for the angels, they wanted a taste of the `Angels’ Share’ so we’ve responded to feedback and created Refillable Whisky Angels.

“They will be filled with rarer whisky options and we’re also planning to offer limited editions of whiskies which are not easily accessible to give people something a bit different.” 

The `Angels’ Share’ is the measure of whisky lost to evaporation during the maturing process which, according to distillers’ legend, is taken away by angels.

The new refillable angels are designed by the firm’s Studio Manager and glassmaker Bee Hardy and come filled with different whiskies from several distilleries.

They are the same size as the original sealed Angels but have a cork attached to a ribbon which can be removed so the 25ml of single malt inside can be consumed and refilled.

Ms Hardy said: “We’ve created a decoration with a difference which we expect to be popular with customers.”

Meanwhile, the team are opening up their Bridge of Allan studio to give customers the chance to try their hand at glassblowing.

They can spend either a morning or an afternoon learning the basic techniques of lampwork glassmaking before creating a bauble, angel decoration or drink stirrer.

Ms Hardy said: “This is a rare opportunity to try your hand at a new experience – glassmaking with myself and my colleagues. 

“I’m passionate about the craft and we’re opening our doors so others can discover the joy of glassmaking. 

“It may even lead to the start of a fruitful hobby as well as being a fun day out to impress your friends. 

“No experience is needed although customers must be 16 or over.” 

To order the drinkable Angel, click HERE

To book a glass blowing session click HERE

Notes

Angels’ Share Glass is a family-run business based in Bridge of Allan, near Stirling. The firm was co-founded by Karen Somerville and her father Tom Young MBE – a world-renowned Master Craftsman who has been glassblowing and making lamp-work glassware for 60 years. More information about the company can be found at www.angelsshareglass.com

SAZERAC INTRODUCES “MISTER SAM,” HIGHLY LIMITED NEW BLENDED WHISKEY 

“Mister Sam” Whiskey is a Blend of Sazerac’s Finest American and Canadian Whiskeys and Pays Tribute to Late Seagram’s Leader
Sam Bronfman

Montreal, canada (April 9, 2019) – Sam Bronfman, or “Mister Sam,” as he was affectionately known, was the founder of the modern day distilled spirits industry.  Despite his humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, Bronfman would go on to propel Seagram’s into the then largest and most successful distilled spirits company in the world.  Relentlessly focused on making and blending the finest whiskies possible, maintaining the highest quality standards in the industry, creating cutting edge packaging to appeal to consumers and driving incessant product innovation, “Mister Sam” created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971.

Montreal, Canada served as the headquarters of the legendary Seagram Company and its patriarch Sam Bronfman.  The tie between the Seagram and Sazerac Companies was formed in the 1940s, when Sazerac’s owners became one of the first distributors of Seagram brands in the United States, forging a long lasting relationship between the two companies.  Today, Sazerac owns 15 former Seagram’s brands including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own Distillery in Montreal.

As a tribute to “Mister Sam” and the vast contribution he made to the industry, the Sazerac Company has developed a highly limited blended whiskey expression made with some of Sazerac’s finest American and Canadian Whiskeys.  The “Mister Sam” blend was created by Sazerac’s Master Blender Drew Mayville whose career included a 22 year stint at Seagram’s where he was the fourth and last Master Blender under the Seagram dynasty. Mayville had the vast array of Sazerac’s American and Canadian Whiskey stocks at his disposal while developing the final blend. This project holds a special place in Mayville’s heart, a native Canadian now living in Kentucky.

“I was thrilled to be able to work on the blend for this exciting tribute whiskey.  Mister Sam was known to say ‘Distilling is a science; Blending is an art,’ and he’s right.  Creating the elusive perfect blend is every bit about experimentation and precision.  We’re very proud of the whiskey we’ve created.”

So too is F. Paul Pacult, publisher/editor of F. Paul Pacult’s Spirits Journal, who has reviewed the “Mister Sam” blend and has given it Five Stars and notes that it is “An Instant Classic” with a finish “that’s hugely satisfying.”

Pacult’s complete “Mister Sam” tasting notes are as follows:

Nose:  Cigar box, pipe tobacco, Madeira cake, toffee in that order of ascent, but then there’s a rush of oaky vanilla, limestone, flint and sweetened breakfast cereal.  Hearty but elegant, woody but grainy, and floral yet spicy, quite an achievement.

Mouth:

Entry: Wow, this whiskey is high octane and scintillating, meaning there’s a lot happening here between the spirit fire and the oaky flavor and the lush texture, all pulling the taste profile forward.

Midpalate:  the majestic flavors blanket the palate with lush tastes of raisins, prunes, mince pie, candied walnut, chocolate covered cherry, heather honey, toasted marshmallow, praline, nougat, pecan pie.

Texture: Full bodied; oily; viscous

Finish: The aftertaste merely underscores all the attributes and virtues identified in the aroma, entry, and midpalate, bringing them into a grand finale that’s hugely satisfying.

Bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec, “Mister Sam” is 133.8 Proof and will be released once a year.  The recently bottled 2019 release features just 1,200 750ml bottles and will be sold only in the United States and Canada.  Suggested Retail Price is $249.99.  Bottles of “Mister Sam” will be housed in an elegant wooden box which will include a copy of the legendary “From Little Acorns” book which Sam Bronfman penned in 1970 and which details the history of the Seagram’s company.

The Old Montreal Distillery, located adjacent to the Port and Old Montreal, dates back to 1929. Sazerac purchased the Distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The Distillery employs more than 100 employees and is currently undergoing renovations to add a  visitor center and gift shop. It plans to start offering tours by the end of 2019.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

A STUNNING TRIUMPH FOR SLIABH LIAG DISTILLERS AT 2019 BARTENDERS’ BRAND AWARDS

 The Legendary Silkie Irish Whiskey lives up to its name with three medals

Donegal’s Sliabh Liag Distillers today received the highest industry recognition from some of the most renowned names in the UK bar industry in which the Legendary Silkie Irish Whiskey from the distiller is lauded with Silver medals for Design and Taste and a Bronze for Value.

The Bartenders’ Brand Awards is a unique blind tasting, design and value-tested competition for spirits, wines and beers within the UK bar industry. Now in its second year, the event provides independent and honest reviews for drinks brands targeting the UK bar trade.  The judging panel consists of 50 renowned bartenders from some of the world’s best known bars and each product is scored on its aroma, complexity, taste and versatility in cocktails.

Commenting on the win, James Doherty, Managing Director, Sliabh Liag Distillers said, “The success of a drink product can live or die by the recommendation of bartenders, so to have come out as top dog amongst such a revered panel of experts is truly humbling.  It’s an incredibly exciting time for us right now in the planning of the new Ardara Distillery opening 2020, and this award adds to our confidence in producing great-tasting spirits from our beautifully rugged corner of Ireland.”

The legendary Silkie blended Irish whiskey is made from a blend of carefully selected malt and grain whiskeys.  By using a higher aged-malt percentage – with malts aged up to eight years and finished in oak casks formerly used to mature sherry – Sliabh Liag Distillers is able to produce a signature-smooth mouth feel and silken, easy character.

On the nose, Silkie evokes brisk green apples opening to a more honeyed butteryness. On the palate, it suggests orange zest, digestive biscuits and stem ginger, all with the signature smoothness.   The rich, sweet taste provides a sublimely gentle finish. 

Notes 

• Sliabh Liag (pronounced ‘sleeve league’) Distillers is committed to reclaiming the distilling heritage of Donegal.  In addition to Silkie, the company also produces An Dúlamán Irish Maritime Gin at its distillery, near Carrick.  Planning has also been submitted for a new distillery at Ardara, co Donegal.
• Silkie and An Dúlamán are both distributed by Vine Distribution Services

WHISKY FANS TREATED TO ULTIMATE MONTH OF MALTS WITH THE SCOTCH MALT WHISKY SOCIETY FESTIVAL TOUR 

The iconic whisky club will take show on the road to Speyside, Campbeltown and Islay 

May is a month to celebrate for whisky lovers, with The Scotch Malt Whisky Society (SMWS) taking its colourful events and characterful cask strength whisky to the Speyside, Campbeltown and Islay festivals.

The whisky experts, with branches and members across the world, have an extensive programme of events and an exceptional range of special celebratory bottlings.

The Society will begin its festival tour at the start of May at the Spirit of Speyside festival (1 – 6 May), before its first appearance at the Campbeltown Malts Festival (21 – 22 May) and finishing at the renowned Feis Ile, the Islay Festival of Music and Malt (24 May – 1 June).

Firstly, the Society’s Speyside shenanigans will include partnering with whisky writers Hans Offringa, Charlie MacLean and Dave Broom to host a series of events at the Dowan’s and Craigellachie hotels as well as hosting a special drop-in bar with rare drams.

There will be a series of exclusive Spirit of Speyside bottlings available at the festival and then on sale to members from Friday, 3 May. This will feature an 11-year-old from the Sweet, Fruity & Mellow flavour profile and a 21-year-old named ‘Succulent, scintillating and substantial’.

In the West of Scotland later in the month, the SMWS will be taking over the Ardshiel Hotel in Campbeltown from Tuesday, 21 May, with celebratory malts available throughout.

The Campbeltown festival experience will also be shared with the Society’s global membership through a virtual tasting, meaning if they can’t attend in person they can take part in the event with fellow whisky enthusiasts online. For more information on the Campbeltown virtual tasting, visit; https://bit.ly/2HXEp9P

Ambassadors John McCheyne and Matt Bailey will join forces to taste drams of exclusive festival whisky live from Campbeltown, which will be broadcast to members via Facebook.

For the first time, there will be a dedicated SMWS bottling specially for the Campbeltown Festival, which will be a Lightly Peated 10-year-old whisky with lovely sweet mellow notes backed up with peatiness to give it added complexity.

An essential fixture in any whisky fan’s diary is Feis Ile, the annual Islay Festival of Music and Malt, where distilleries and venues across this magical whisky island open their doors for tastings and events.

Much like previous years, the SMWS will be hosting a variety of events throughout the festival and producing an exclusive range of bottles, kicking-off with its open day in the splendid surroundings of Islay House, where members and non-members alike are all welcome.

In what promises to be a memorable experience for members, the Society is also hosting a ‘Tour de Islay’, which will see a peloton of whisky fans cycle around the island, stopping off at each of the nine distilleries and collecting stamps as they go. For information on how to sign-up, contact unfiltered@smws.com.

In between masterclasses, guests can also fulfil any fantasies of taking part in a Highland Games with two rounds of Islay-inspired games on the grounds of Islay House, which will include hi-jinks, soft landings, and liquid gold prizes for the winners.

The coveted Islay Festival bottlings for 2019, which range from 10 to 27-years-old and include four different cask types, will go on sale to members on Friday, 24 May. The first is called ‘Cuquillo black olives’, and is a full-term bourbon maturation of unpeated spirit, giving it an Oily & Coastal character. By contrast, there’s no mistaking the Heavily Peated character of ‘Cooking for Hades’, which has spent eight years in an ex-bourbon hogshead.

Those looking for a big bruising Peated Islay dram should be delighted by ‘A beachcomber’s stash’, whereas the final bottle, named ‘A visceral, elemental experience’ is incredibly dark, fruity, smoky and sweet.

For more information on SMWS membership, festival bottles and activities, visit www.smws.com

Notes:

About The Scotch Malt Whisky Society 

• The Scotch Malt Whisky Society was established in Edinburgh in 1983 and now has more than 26,000 members and branches around the world
• The SMWS bottles rare single cask, single malt whisky, and a range of other spirits
• The Society bottles single malts, unique single casks and exclusive blends
• The Society has bottled whisky from more than 138 distilleries from Scotland and beyond
• The Society offers a new batch of around 30 single cask, single malt whiskies every month
• The Society offers a variety of membership’s packages which can be tailored. Please see https://bit.ly/2uqKanT
• For more information about the Society, visit https://bit.ly/2HHiNyC
• Twitter: @SMWSUK Facebook: @thesmwsuk Instagram: @smws_uk