BUFFALO TRACE DISTILLERY

RELEASING WELLER FULL PROOF BOURBON 

New 114 Proof Wheated Bourbon to be Annual Release 

FRANKFORT, Franklin County, Ky (March 28, 2019) Fans of W.L. Weller Bourbon Whiskey from Buffalo Trace Distillery are in for a treat, as the Distillery announces a new bourbon offering from the original wheated brand, Weller Full Proof.  This new bourbon will be 114 proof and non-chill filtered.  Buffalo Trace Distillery fills their wheated bourbon barrels at 114 proof, hence the name Full Proof. This bourbon forgoes chill filtration to preserve all the naturally occurring residual oils and flavors, but this whiskey can potentially appear cloudy when cold. By offering this high proof non-chill filtered version, Weller’s signature wheated bourbon flavor and mouthfeel will be showcased.

            “We expect fans of Weller will be excited about this new offering. Bourbon drinkers are asking us for high proof and non-chill filtered bourbon more and more,” said Kris Comstock, senior marketing director. “Bar owners and liquor stores who have selected barrels of Weller over the years will regularly request their bourbon to be non-chill filtered. It will be nice to offer Weller Full Proof as an option.”

            Tasting notes for the new expression describe it as having a nose of vanilla, dark cherries and caramel.  On the palate, there is a balance of caramel and toasted oak.  The finish is said to be long, with notes of crème brulee and chocolate.

The Weller Full Proof will be available starting in June this year, and although the offering will be limited, it will be released once per year in limited quantities.  The packaging will contain a cork stopper, like the Weller Craft Your Perfect Bourbon released last year.  Suggested retail pricing is $49.99.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 21 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its Col. E. H. Taylor, Jr. Four Grain Bourbon was named World Whiskey of the Year by Jim Murray’s Whiskey Bible 2018.  Buffalo Trace Distillery has also garnered more than 500 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.

New Balblair age-statement collection revealed

Multi-award-winning Highland distillery, Balblair, has today (28 March 2019) unveiled its plans to release a new collection of age-statement single malt Scotch whiskies, which will be available in the UK this month and rolled out globally from April 2019.

The new series features four whiskies, each meticulously hand selected, all of which retain the distillery’s unmistakable true Highland character and will replace all existing Balblair expressions.

The core collection includes:
• 12-Year-Old – matured in American oak ex-bourbon and double-fired American oak casks, with notes of dried orange, ground spices and sweet vanilla.
• 15-Year-Old – matured initially in American oak ex-bourbon casks, followed by first-fill Spanish oak butts, with notes of dark chocolate, tropical fruit and creamy vanilla.
• 18-Year-Old – matured initially in American oak ex-bourbon casks, followed by first-fill Spanish oak butts, with notes of juicy apricots, vanilla custard and raisins.
• 25-Year-Old – matured initially in American oak ex-bourbon casks then reshaped in Oloroso Spanish oak, with notes of oily citrus, chocolate praline, fresh tobacco leaf and blood oranges.

In a move away from the distillery’s current ‘vintage-only’ approach, the launch of this collection signals a new era for Balblair. While each expression offers its own unique appeal, the series as a whole stays true to Balblair’s house style, following a gentle and considered approach with its focus firmly on quality over quantity – an attribute Balblair has become renowned for.

John MacDonald, Distillery Manager at Balblair, said: “As one of the oldest working distilleries in the Scottish Highlands, Balblair has a long and rich history of crafting premium single malt Scotch whisky.

“We are proud of our heritage and we will continue to honour our centuries-old traditions, but we also look forward in a quiet pursuit of perfection. “Our new collection is intrinsically linked to our heritage and is testament to the place and the people behind our whisky, while being emblematic of our ‘True Highland Spirit’.”

Inspired by Balblair’s rich past, the packaging for the new collection is reflective of the distillery’s unique and idyllic location. It takes subtle cues from the surrounding landscape: its pure Highland water source and the Pictish ‘Z-rod’ carvings etched on the ancient Clach.

Biorach standing stone located on the distillery’s doorstep. A larger logo area and new label font has also been incorporated into the design to create greater on-shelf brand visibility.

Matthew Jamieson, Brand Manager for Balblair, added: “Our whisky isn’t changing: Balblair will always be a single malt Scotch whisky of premium quality, with a true Highland strength of character.

“We’re immensely proud of our new collection and confident that the flavour profiles, along with super-premium packaging, will reinvigorate Balblair and excite consumers. We look forward to sharing it with our growing, global community.”

The core collection – priced between £45 and £500 – launches in the UK on 28 March 2019, followed by other global markets including Russia, France, Germany and China from April 2019. It will be available online, and distributed exclusively through independent and specialist retail outlets.

For more information visit: www.balblair.com

NOTES 

Balblair age-stated core collection

Balblair 12-Year-Old (RRP £45)
• 46% abv, matured in American oak ex-bourbon and double-fired American oak casks
• Colour: Polished gold
• Aroma: Elegant bright lemon peel layered with creamy vanilla and crisp green apples
• Palate: Ground spices and dried orange slices enveloped in intense set honey sweetness
• Finish: Creamy and leathery with notes of sweet vanilla

Balblair 15-Year-Old (RRP £75)
• 46% abv, matured initially in American oak ex-bourbon casks, followed by first-fill Spanish oak butts
• Colour: Bright amber
• Aroma: Leatherwood honey and spicy gingerbread followed by juicy prunes and fresh lemon peel
• Palate: Velvety in texture, bursting with dark chocolate, tropical fruit and spices
• Finish: Long and mellow with notes of creamy vanilla and citrus

Balblair 18-Year-Old (RRP £120)
• 46% abv, matured initially in American oak ex-bourbon casks, followed by first-fill Spanish oak butts

• Colour: Oiled cedar
• Aroma: Rich toffee and baked pears shine bright against an elegant backdrop of new leather
• Palate: A masterful balance of juicy apricots, seasoned oak and vanilla custard
• Finish: Long and warming with chords of fresh spices and raisins

Balblair 25-Year-Old (RRP £500)
• 46% abv, matured initially in American oak ex-bourbon casks then reshaped in Oloroso Spanish oak
• Colour: Hot copper
• Aroma: Indulgent overripe apricots and dark liquorice stand out against polished oak and a touch of saddle wax
• Palate: Full-bodied with oily citrus, chocolate praline and a faint note of fresh tobacco leaf
• Finish: Warming with smooth chocolate and blood oranges

About the new packaging

The packaging for Balblair’s new collection was developed by drawing inspiration from the distillery’s rich heritage.

The new primary packaging retains Balblair’s iconic bottle shape, smooth like the pebbles in the Allt Dearg Burn, which supplies Balblair’s pure Highland water.

Influenced by the shape of previous Balblair label designs, the new brand logo takes the form of Struie Hill reflected in the water. The larger logo area is designed to provide greater visibility in the on and off trade.

The new label font is a contemporary adaption of the typeface used on the old sign at the distillery entrance, while the new brand symbol is inspired by the Pictish Z-rod etched on to the ancient Clach Biorach standing stone located right on the distillery’s doorstep.

On the back of the new bottle, there is an embossing of the Balblair Z-rod symbol and the year the distillery was established, 1790.

About Balblair

Established in 1790, Balblair distillery is one of the oldest working distilleries in the Scottish Highlands.

Its location on the Dornoch Firth is intrinsically linked to the whisky its self, with its water source coming from the nearby Allt Dearg burn. The distillery also sits close to the site of an ancient gathering place for the Picts. On the distillery’s doorstep stands a standing stone and stone circle, erected some 4,000 years ago in the Bronze Age. Known locally as the ‘Clach Biorach’ the standing stone was used to observe the change of seasons by the Picts. They added their own unique markings to the stone and for thousands of years used it as a gathering place.

Today, Balblair prides itself on its true highland spirit, where quality comes before all else.

The distillery, which sits just off the popular North Coast 500 route, welcomed over 9,300 visitors through its doors in CYE18 (+37% on CYE17).

About International Beverage Holdings

International Beverage Holdings was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Visitors attending the world’s leading Scotch whisky festival are being given a unique and exclusive opportunity to get hands-on with the distilling process. Speyside Distillery is offering just 10 people the chance to work alongside its distillers to produce spirit when it throws open its doors during the Spirit of Speyside Whisky Festival.

Only two people each day will be invited to join the team at the artisan distillery near Kingussie – home to SPEY from Speyside Distillery and Beinn Dubh single malts – to get an in-depth understanding of its traditional hand-crafted distillation processes.

It will be the first time that the boutique distillery, which has been running since 1990, has allowed anyone other than its team of expert distillers to take a hands-on a role in production.

Speyside Distillery managing director Patricia Dillon said that the team wanted to create a special and unique experience that visitors to the Festival, taking place from May 1 to 6, could enjoy.

The Festival will play host to over 600 events in six days, making it the biggest on record. Thousands of visitors will travel from as far afield as Australia and South America to the annual event, which is now in its 20th year.

Patricia said: “Speyside Distillery is not usually open to the public, but the Spirit of Speyside Whisky Festival is one of the very few times during the year when we open our doors and share our secrets with the outside world.

“What we’ve come to understand from hosting Festival visitors over the years is that, regardless of whether the person is a whisky connoisseur or tasting whisky for the first time, they are all absolutely fascinated by how we make it.

“As an independent artisan producer with a small site in such a beautiful location, we thought we would go one step further than just showing visitors the process and instead invite them to cover part of a shift with our distillers, who have a wealth of knowledge to share.

“Very few – if any – people who visit a distillery will ever be able to say that they helped to produce the spirit that is then matured in warehouses and later released for whisky lovers the world over to buy. This is a truly unique experience.”

Tickets for the hands-on production experience are £140 and include a nosing and tasting of specially-selected award-winning SPEY single malts, including its limited-edition release for this year’s Festival.

With such a limited number of tickets on offer, demand is expected to be high. However, there are other opportunities during the Festival for visitors to get closer to the production experience.

Sandy Hyslop, director of blending at Chivas Brothers, will be staging interactive and competitive sessions at Strathisla Distillery in Keith where participants can pit themselves against the elimination tests that any aspiring whisky blender must pass. There will be a prize for the best blender – a bottle of malt signed by the company’s blending team – at the end of session, which will also offer the opportunity to nose and taste a wide range of interesting samples.

Dr Andrew Forrester, head of whisky science at Murray McDavid, will host an art of blending session at Parkmore Distillery. Using cask samples from the firm’s Coleburn Distillery warehouse, apprentice blenders will have the chance to hone their skills and create their own personalised 30cl bottle of Scotch.

In one of the more unusual events, there will be an opportunity to go behind the scenes at Chivas Brothers’ Technical Centre, located next to Glen Keith Distillery, where a constant watch is kept on production to ensure consistent quality.

During the tour, visitors will gain an understanding of the rigorous testing of raw materials and how spirit produced in Chivas Brothers’ distilleries is then extensively evaluated in order to detect counterfeit products.

The Spirit of Speyside Whisky Festival takes place in locations across the region – the spiritual home of Scotland’s whisky industry – from May 1 to 6. Over 600 events are on offer during the six days, including exclusive behind-the-scenes tours, whisky nosing and tasting with industry experts, food pairing as well as outdoor and heritage activities.

The programme is designed to appeal to people of all levels of interest in whisky, from the connoisseurs who have a deep-rooted passion for Scotland’s national drink to those who have never tasted it before. While many events are ticketed, some are free – and it is possible to enjoy the excitement and atmosphere of the Festival without touching a drop.

Tickets for individual events are on sale now at www.spiritofspeyside.com with regular updates on social media: facebook.com/whiskyfestival and  Twitter and Instagram @spirit_speyside

Picture captions:

Speyside Distillery is offering Spirit of Speyside Whisky Festival visitors the unique opportunity to get hands-on with production – one of many events during which whisky lovers will be able to get practical production experience.

Sandy Hyslop, master blender at Chivas Brothers.

BULLEIT FRONTIER WHISKEY ADDS 12-YEAR-AGED RYE TO FAMILY OF AWARD-WINNING WHISKEYS 

Limited Edition Bulleit Offering Reinforces Continued Commitment to Innovation 

SHELBYVILLE, Ky., March 25, 2019 – In 2011, Bulleit changed the whiskey landscape forever by introducing Bulleit Rye at the request of bartenders from around the world who were interested in re-imagining classic, pre-Prohibition cocktails. Eight years, and multiple San Francisco World Spirts Competition Double Gold medals* later for Bulleit Rye, the category that Bulleit helped build is booming as consumers seek new, unique and premium offerings. To continue its commitment to exploration and fulfilling the desire of whiskey drinkers, Bulleit announced today the nationwide, limited availability release of Bulleit Rye 12-Year-Old Straight American Whiskey.

Bulleit Rye 12-Year-Old Straight American Whiskey is the fifth addition to the Bulleit Frontier Whiskey family, as well as the first extension of Bulleit Rye, a whiskey with one of the highest rye percentages on the market. Using the same mash bill as its predecessor – 95% rye and 5% malted barley – this small-batch rye whiskey was fully aged and matured to perfection in new charred oak barrels for a minimum of 12 years to create a balance of smoothness and spice worthy of Bulleit Rye’s impressive list of credentials.

“When we introduced Bulleit Rye, it changed the game for the category, and positioned us as a brand willing to take chances and try new things. We’re constantly experimenting and striving to satisfy consumers’ growing appetite for bold, new American whiskeys,” said Ed Bello, Bulleit Frontier Whiskey US & Global Brand Director. “Rye remains the fastest growing North American Whiskey segment and Bulleit Rye has been the number one super premium Rye brand for the last six years.** With higher-end whiskeys driving much of that sales growth and a limited number of aged statement ryes on the market, Bulleit Rye 12-Year-Old is a natural way to expand our portfolio and provide a new ultra-premium offering that’s absolutely delicious.”

Bulleit Rye 12-Year-Old is a pleasantly dry, bold rye that possesses notes of dried orchard fruits with a hint of baking spice and oak on the nose. At 92 proof (46% ABV), this latest Bulleit release has a clean, crisp palate with flavors of dried pear, light toffee and oak with a hint of graham cracker spice. The finish is enjoyable with light wood and spice notes.

“Whiskey is heavily influenced by barrel aging, and as a blender, one of our most important responsibilities is to taste how the wood impacts the flavor of the liquid and brings out different notes,” said Bulleit Frontier Whiskey Blender Andrew Mackay. “The barrels we mingled to produce Bulleit Rye 12-Year-Old were hand-selected for aging based on early identification of their superior quality. Rye’s signature spiciness is certainly still prominent, and this extra aging complements that without being overwhelming as new levels of softness, clove character and vanilla and oak notes are evident. It’s a beautiful whiskey to sip slowly and responsibly.”

Bulleit Rye 12-Year-Old is available in Colo., Ill., N.Y., Ohio, Ore., Calif., Ky., Texas, Ga., N.J., Ariz., Mass., Md. and Washington D.C. wherever fine spirits are sold with a suggested retail price of $49.99 for a 750ml bottle. The whiskey is packaged in the iconic Bulleit frontier-inspired bottle, with a beige label that prominently features the 12-year-old age statement in green.

About Bulleit Frontier Whiskey

The Bulleit Distilling Co. was founded in 1987 by Tom Bulleit, whose signature Bulleit Bourbon is inspired by a family tradition that dates back to the 1800s. The brand’s full line of award-winning whiskeys all use a distinctly high proportion of rye grain to other mash bill ingredients, which gives them their distinctive bold, spicy taste. In addition to its flagship Bulleit Bourbon, variants include Bulleit Rye, released in 2011; Bulleit 10-Year-Old, released in 2013; Bulleit Barrel Strength, released in 2016; and Bullet Rye 12-Year-Old, released in 2019. Now ranked as one of the fastest-growing whiskeys in America, Bulleit Distilling Co. calls Shelbyville, Ky. home since the 2017 opening of its state-of-the-art distillery and the much-anticipated spring 2019 opening of its high-tech and sensory-rich Visitor Experience. Guests will have the opportunity to learn more about the past, present and future of Bulleit when visiting this latest addition to the Kentucky Bourbon Trail®. For more information, visit http://www.bulleit.com or follow @Bulleit on Instagram.  

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

*San Francisco World Spirits Double Gold Awards in 2011 and 2013
** IWSR U.S. Spirits Ending Dec 2018

Secret Spirits Crowdfunding Whisky Adventures

Having passed the first goal  of their Indiegogo Campaign, Secret Spirits is gaining momentum continuing towards the ultimate target of 500 calendars.

Husband and wife team Jonathan and Cindy Bray are excited to be sharing the entire journey with everyone this year. Regular updates and videos will document the adventure from start to finish and bring a new dimension to the their engaging brand.

Along with the 6^th edition calendar, Secret Spirits have also released the single cask remnants from the 5^th edition in full bottle format. This is the first time that these whiskies have been available and they are in very limited supply.

For all the details of the Indiegogo Campaign head to https://www.indiegogo.com/projects/scotch-whisky-adventuring-with-secret-spirits/x/12028663#/

Every penny helps and contributors can win referral prizes and also be included as a Secret Spirits Champion in the 6^th edition tasting booklet.

“This is a brand new way of producing our calendars and engaging our whisky loving community” said taster of Secrets Jonathan Bray.

“it is so exciting to be able to live what we love and take so many others along for the ride every year”.

www.secretspirits.com

A FIRST FOR AFRICA – LUXURY STAY AT A WHISKY DISTILLERY

Imagine being one of only a handful of people in the world to spend a night sleeping at a whisky distillery. Not close, but breaths away from where the whisky is being crafted.

In a first for Africa, Three Ships Whisky is offering whisky-lovers the ultimate experience of staying at Africa’s only commercial whisky distillery, The James Sedgwick Distillery in Wellington.

Stargaze at night across the open Wellington horizon, uncluttered by buildings and sheltered from city-buzz whilst the whisky quietly slumbers in the maturation cellar right on one’s doorstep.

It simply is the finest way to immerse oneself in the art of whisky making.

This once in a lifetime two-night stay with luxury tented accommodation set overlooking the distillery dam, is only steps away from the distillery buildings with the soothing hums of distillery-life.

Thoughtful touches such as whisky-infused products, private seating areas, indulgent dinners, afternoon tea and whisky tasting, completes the unique getaway.

During their stay whisky-lovers will experience the lifeblood of the distillery, the maturation cellar with its ever-present Angel’s Share, be able to stand proud next to the aw-inspiring potstills that distil the award-winning Three Ships 10-Year-Old Single Malt spirit, and relax with the quiet hums of distillery-life at night.

Guests start their 2-night stay with a gourmet South African braai and after a restful sleep and breakfast, start their Three Ships Whisky distillery experience with a private guided tour of the distillery and food and whisky pairing.  Post some leisure time to stretch out on the comfortable seating areas, an indulgent afternoon tea is served with some delicious whisky cocktails followed by an exceptionally paired whisky dinner.

The second morning will arrive far too soon and after a light breakfast, the town of Wellington waits for some exploration of the town, numerous nature walks and mountain trails.

Bookings are made through Airbnb (Airbnb link – https://www.airbnb.com/rooms/33175021?s=51) at a cost of R10 000 per couple and is inclusive of two nights’ accommodation, all meals, beverages, whisky tastings, tours and experiences at the distillery. Profits from bookings will be donated to the Volunteer Wildfire Services who combats dangerous and devastating runaway wildfires. Their 200 strong volunteer members located at four stations (Newlands, Jonkershoek, South Peninsula and Grabouw), have assisted a number of national parks and districts across the Western Cape in saving lives and natural habitat.

Social media =              @ThreeShipsWhisky          #ThreeShipsWhiskyAirbnb            #MadeExceptionalMadeHere

The Whisky Barrel releases their latest exclusive single cask bottling – the GlenAllachie 11 Year Old 2007. 

Specialist online whisky shop, TheWhiskyBarrel.com, is proud to release an exclusive single cask malt whisky distilled at the Speyside distillery, GlenAllachie.

GlenAllachie Distillery is a Speyside distillery sitting on the eastern edge of the Ben Rinnes mountain where it is exposed to the elements and is often to be seen sitting within the snowline. The name GlenAllachie comes from the Gaelic, Gleann Aileachaidh, meaning ‘valley of the rocks’, hence the cleverly designed logo!

The GlenAllachie 11 Year Old 2007 was matured in first fill sherry hogshead cask #900169 and bottled in February 2019 by Signatory Vintage exclusively for TheWhiskyBarrel.com, yielding 324 bottles.

Available exclusively from The Whisky Barrel, shipping to customers Worldwide including the United States of America, Canada and Japan. 

GlenAllachie 11 Year Old | 2007 | Signatory Vintage Un-Chillfiltered Collection for TheWhiskyBarrel.com | 61.3% 

Tasting notes 

Colour: Natural colour; copper orange.

Nose: A much sharper experience to the Glenlivet with less of the usual sugary sweetness and much more of the classic bitter sweet sherry influence. Hints of cereal and slightly burnt malt. 

Taste: Stewed plums, milk chocolate coated raisins, nutmeg and sweet sherry. There are also subtle notes of bees wax. 

Finish: A long dry and sweet finish. 

Price: £79.95 GBP / $88.00 USD (+ P&P) 

Notes:-

Q) What is the product called?
A)  GlenAllachie 11 Year Old 2007 Signatory Vintage Un-Chillfiltered Collection.

Q) When will this product be released/was it released?
A) Tuesday 26 March 2019.

Q) Where is it available?
A) Scotland, off-trade, TheWhiskyBarrel.com.

Q) Is this product already available in other markets?
A) Scotland only, TheWhiskyBarrel.com ships worldwide.

Q) How much is it?
A) £79.95 GBP / $88.00 USD (+ P&P)

Q) Who handles the product’s distribution?
A) In-house at TheWhiskyBarrel.com.

Q) What is the ABV of this product?
A) 61.3% ABV natural cask strength.

Q) Why has this product been launched?
A) Limited Edition single cask distillery exclusive for The Whisky Barrel. 

The Whisky Barrel is a specialist online whisky and spirits merchant based in Fife, Scotland and  was established in 2007. The Whisky Barrel won Whisky Magazine Online Retailer 2018 and was International Wine & Spirits Competition runner-up in 2016.

N.B. Prices correct at the time of publishing and are subject to currency fluctuation.

The Whisky Barrel – Your Specialist Online Whisky Shop, Scotland

Celebrating 10 Years | 2007-2017

thewhiskybarrel.com | 01334 650 353 | Find us on Twitter, Facebook and Instagram

Whisky Magazine’s Online Retailer of the Year Award 2009-2016

International Wine & Spirits Competition Best Online Retailer 2015-2016

Jameson fans from around the globe bring St. Patrick’s Day to a corner of the world

it’s never reached before with the 17° 80° Jameson St. Patrick’s Day expedition. 

This year, Jameson searched the globe for Jameson fans who always celebrate St. Patrick’s Day and rewarded them with a trip of a lifetime. To show it’s not about where you are, but about who you’re with, the group travelled to the most northerly inhabited area on the globe, Svalbard, Norway to celebrate St. Patrick’s Day. It’s marked by the co-ordinates 17° longitude 80° latitude, a tribute to the year John Jameson set up his Dublin distillery.

The friends, from Ireland, India and Argentina, trekked over frozen terrain, overcoming obstacles along the way, to celebrate St. Patrick’s Day in the most unexpected way. In-between the snowmobile races, husky rides and ice cave climbing, the Jameson fans cemented their new friendships in the freezing Arctic conditions – bringing new meaning to Jameson on ice.

The group’s off-the-grid adventure was a success, arriving at their final destination, as close as humanly possible to 17° (longitude) 80° (latitude), where they raised a glass and toasted St. Patrick’s Day together.

NOTES  

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin. 

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.