Press Releases

2019 Special Releases Collection Unveiled – Scotch Whisky News

2019 Special Releases Collection unveiled

Diageo announces the highly anticipated launch of the 2019 ‘Rare by Nature’ inspired Special Releases collection. Comprised of eight cask strength single malt Scotch whiskies from some of Scotland’s most renowned distilleries, this year’s line-up has been hand selected by Master Blender, Dr Craig Wilson.

This year’s line-up was launched at an exclusive event at Somerset House in Central London, where guests were guided through a sensorial journey, transporting them from the hustle and bustle of the city to the wild Scottish habitats that inspired this year’s ‘Rare by Nature’ theme.

This carefully selected line-up features discoveries from Diageo’s most precious stocks maturing in Scotland. The collection celebrates whiskies with distinctive maturation techniques, rare finishes and unexpected taste profiles, with this year’s cask strength bottlings bringing to life each distillery’s unique character. Featuring expressions from famous, to supreme examples of the less well known and even closed distilleries, the bottlings are all extremely rare and sought-after whiskies.

The 2019 Special Releases collection

Ewan Gunn, Diageo Global Whisky Master, comments, “Discerning drinkers around the world will delight in this new collection. From the hand selected Single Malt Scotch to the visually arresting bottles, they each tell a strong story of the extraordinary place and the people who have shaped each dram. These prestigious and limited-edition bottlings offer fans an opportunity to collect and explore some of our rarest stocks.”

Here is just a snap shot of this year’s line-up:

  • Cardhu 14-Year-Old: Smooth and generous, a small batch double matured for two years in Amontillado sherry-seasoned hogsheads
  • Cragganmore 12-Year-Old: An unusual smoky expression of a Speyside classic, never released before, matured in refill American oak casks
  • Dalwhinnie 30-Year-Old: Extra-mature & gentle highland malt with rich flavours from over thirty years of maturation in refill hogsheads and butts
  • Lagavulin 12-Year-Old: Powerful & peaty, the king of Islay, a small batch of Lagavulin matured in refill American oak casks
  • Mortlach 26-Year-Old: Rich & bold, a small batch of ‘ The Beast of Dufftown’ matured in first-fill Pedro Ximenez/Oloroso-seasoned casks
  • Pittyvaich 29-Year-Old: A 1989 ghost, double matured in Pedro Ximenez & Oloroso sherry seasoned casks
  • Talisker 15-Year-Old: Rugged & smoky, made by the sea, the first ever release of Talisker as a 15 year old, matured only in freshly charred American oak hogshead
  • The Singleton of Glen Ord 18-Year-Old: A previously unreleased expression of lively rich fruit & spiced oak matured in freshly charred American oak hogshead

About Diageo’s Special Releases

During the late 1980s, the benchmark expressions of single malt whiskies from six single malt distilleries became well known under the CLASSIC MALTS name. Interest in older and rarer malt whiskies in general also grew during this period. One product of this was the RARE MALTS, a series of rarer releases begun in 1995, and which ended in 2005. There remained a demand for unusual, distinctive, often older, unrepeatable cask strength bottlings, usually of the CLASSIC MALTS. Such bottlings allowed collectors, connoisseurs and enthusiasts to enjoy and experience remaining older stocks, and/or unusual expressions of a distillery’s character – a treasure trove of priceless malts. To satisfy this demand, the SPECIAL RELEASES series was born in 2001, and the annual collection – with familiar names and some surprises – has been eagerly awaited by enthusiasts ever since.

You can view our 2018 Special Release collection here.

Alcohol Beverage Industry Veteran Announces Launch Of New Poitín Founder kicks off his family’s legacy of poitín-making with Indiegogo campaign – American Irish Whiskey News

Alcohol Beverage Industry Veteran Announces Launch Of New Poitín Founder kicks off his family’s legacy of poitín-making with Indiegogo campaign.

Decatur, GA, October 3, 2019— After 18 years in the wine and spirits business, Tom Lynch announced his plans for an early 2020 launch of an American-made poitín, which is getting a start now with a crowdfunding campaign on Indiegogo. Poitín is a famous and infamous spirit in Ireland and with the Irish diaspora. The spirit is making a (now legal) revival in Ireland and is growing in awareness and popularity in America.

“I’ve been making and marketing wine and spirits brands for 18 years” says Founder Tom Lynch, “but this is different. It is based on my family’s legacy of making great poitín that I heard about when I first went back to Ireland. It is a huge challenge and honor to make a poitín worthy of my family’s nick-name, “The Dinger” which they earned by being the best poitín-maker in their part of County Clare.”

Lynch is partnering with Independent Distilling Company in Decatur, GA. To make his poitín in their small, hand-made, direct-fire heated copper pot still. “That still is a poiín-maker’s dream,” said Lynch.

All proceeds from the crowdfunding go directly into the final stages of product development, initial production, packaging and local marketing. “Crowdfunding contributors love helping dreams come true. We’re being efficient and focused with their money so they will be able to see finished product in stores and pubs and know they had a part in helping to make the dream real,” explained Lynch.

The crowdfunding campaign has contributor “perks” including access to a local launch party and participation in local bottling (take your own bottle home with you after), a chance to be a “Distiller For The Day” where you work to help distill poitín then take home a case with your name on the label as a “guest distiller.” Other perks include a 2-liter barrel of un-aged poitín for contributors to age and/or drink as they choose, a unique 13 bottle vertical of samples taken throughout a 2 year barrel aging process, and a trip to County Clare Ireland, guided by Lynch, including a stop at the old Dinger Lynch farm.

About The Dinger Poitin – Back in the day, in rural parts of Ireland, when you were the best at something you were sometimes called “The Dinger.” When I went back to Ireland and heard my ancestors were “the dinger poitín-makers” before they immigrated, I knew one day I’d make a whiskey so bold and smooth and delicious it would be worthy of that name. The drive to live up to a family legacy of great whiskey-making is what drives us daily as we make small batch, single pot still poitín whiskey. Slainte!

About Independent Distilling Co. – Decatur’s Independent Distilling Co. is a no-frills garage distillery. It’s been more than 100 years since Atlanta was last seen as a hotbed of distilling, but we are finally starting to see glimpses of the city’s former glory. Among the four distilleries now operating in the metro area, Independent Distilling Co. has earned our admiration with its bootstrapped, artisan ways.

If you would like more information on this topic, please contact Tom Lynch at 310-248-0706 or thedingerpoitin@gmail.com

The Indiegogo crowdfunding campaign can be found at https://www.indiegogo.com/projects/the-dinger-poitin/x/22229018#/

HIGHLAND PARK BECOMES EXCLUSIVE WHISKY SPONSOR OF ESQUIRE TOWNHOUSE – Scotch Whisky News

 

HIGHLAND PARK BECOMES EXCLUSIVE WHISKY SPONSOR OF ESQUIRE TOWNHOUSE 

Highland Park has become the official whisky sponsor of Esquire Townhouse 2019

As part of the partnership, the Orcadian distillery has collaborated with Esquire to launch the limited-edition Highland Park Esquire Single Cask

Global Brand Ambassador, Martin Markvardsen, is hosting a series of masterclasses across the event 

14 October, 2019: Highland Park has become the official whisky sponsor of Esquire Townhouse with Breitling, the prestigious annual event hosted by Esquire.

Taking place between 17-19 October at Carlton House Terrace, St James’s, Martin Markvardsen, Highland Park’s Global Brand Ambassador, is set to host a series of workshops where guests will be given the opportunity to learn all about the award winning brand, before indulging in some delicious whisky and food pairings.

To celebrate the partnership, Highland Park and Esquire have collaborated to create the Highland Park Esquire Single Cask. The limited-edition single malt whisky is the first-ever single cask from Highland Park to be released in collaboration with a UK media house and will be served throughout the weekend.

The unique expression, which has notes of heather-honey and aromatic smoky peat, will also be available via The Whisky Shop (www.whiskyshop.com), allowing those unable to attend the event – as well as those who loved it so much they want more – the opportunity to purchase it to enjoy at home. RSP £200 ABV 60.3%.

During the event a choice of delicious Highland Park cocktails will be served at the Esquire Townhouse bar including firm favourites the Orcadian Cooler and Salted Honey Old Fashioned.

Scott McCaffer, Brand Manager at Highland Park said: “As demand amongst whisky lovers for new and exciting expressions continues to grow, we’re delighted to launch our latest Single Cask in partnership with Esquire.

“Launching the whisky at Esquire Townhouse is a really exciting opportunity for us as it is the perfect opportunity to engage with likeminded consumers, as well as those interested in exploring the category.”

Alex Bilmes, Editor-in-Chief, at Esquire said: ““We are excited to be working with Highland Park to produce a bespoke Esquire single cask whisky – a genuine first for us. We are looking forward to launching it, and of course, tasting it at Esquire Townhouse in October.”

Esquire Townhouse is an award-winning luxury brand experience featuring a compelling programme of live celebrity interviews, panel debates and masterclasses spanning fashion, culture, food & drink, design and travel.

For more information on the event please visit: https://hearstlive.co.uk/esquiretownhouse/

Notes: 

About Esquire Single Cask

RRP: £200

ABV: 60.3%

Volume: 70cl 

Tasting notes

Buttery vanilla aroma with a lingering sweet taste on the palette 

About Highland Park, the Orkney Single Malt with Viking Soul:

Whisky has been distilled at Highland Park in Kirkwall, Orkney since 1798.  Founder Magnus Eunson, was a direct descendant of Vikings who settled in Orkney over 1,000 years ago. A butcher and church officer by day and a bootlegger and smuggler by night, he set up an illegal whisky-making operation at a little bothy (a stone hut) at High Park, overlooking Kirkwall.

It is still the site of the distillery today and although we say Highland Park was founded in 1798, that’s actually the year the authorities finally caught up with Magnus.

Few trees survive the gale-force winds on Orkney. This makes the island peat woodless and rich in heather. This then helps create the trademark Highland Park flavour profile of aromatic smoky peat and sweet heather honey.

About Esquire UK

Esquire is the UK’s premium luxury men’s magazine brand. Esquire engages its stylish, sophisticated and affluent audience via an ecosystem which includes a premium bi-monthly print magazine, a dynamic website and digital channels, consumer experiences such as the Esquire Townhouse and Esquire Evenings, a standalone annual print magazine, The Big Watch Book, and a successful series of luxury branded products, the Esquire Edit.

Heaven Hill Distillery Announces Larceny Barrel Proof Series Nationwide – American Whiskey News

Heaven Hill Distillery Announces Larceny Barrel Proof Series Nationwide

Barrel Proof offering becomes first line extension for Larceny Kentucky Straight Bourbon Whiskey

First launched in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade, enjoying both critical and consumer acclaim. Leveraging the success of the mainline brand, Larceny Barrel Proof offers whiskey fans an opportunity to taste Larceny as Heaven Hill’s Master Distiller does, straight out of the barrel. Each release will be bottled at barrel proof, non-chill filtered and available at a suggested retail price of $49.99.BARDSTOWN, Ky. – Heaven Hill Distillery today announced the first line extension of Larceny Kentucky Straight Bourbon Whiskey, Larceny Barrel Proof. Released on an allocated basis three times per year, the first release of this wheated Bourbon will ship with great consumer anticipation in January 2020 after already receiving a Double Gold from the 2019 San Francisco World Spirits Competition.

Larceny Barrel Proof will be an ongoing offering released three times per year: January, May and September. Each release will have varying proofs and consist of barrels aged six to eight years. A naming convention for the release is shown on each bottle. The alpha character in the naming convention designates which batch of the year that bottle came from, the numeral that follows represents the month of the release, and finally the last two digits indicate the corresponding year of the release. For example, the first release will be A120, with “A” representing the first batch of that year, “1” representing January, and “20” representing the year 2020.

The new release will be offered in the traditional, distinctive Larceny pinched-waist, flask-shaped 750ml bottle, with the hallmark skeleton key logo and John E. Fitzgerald signature carried by a black label. The lower face label denotes “Barrel Proof” in red and includes the batch number, proof, and alc/vol for each particular release.

“Larceny’s wheated Bourbon mashbill delivers a taste profile that is very approachable and smooth, a true crowd-pleaser. The addition of this non chill filtered, barrel proof offering to the Larceny family allows us to showcase a deeper character, richness and depth of flavor from our wheated Bourbon mashbill,” said Heaven Hill Distillery Group Product Director Susan Wahl. “Drawing from its lineage within the Old Fitzgerald family, Larceny Barrel Proof is an opportunity for Bourbon fans to taste a historical ‘wheater’ in its purest form.”

Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise acquired by Heaven Hill Distillery in 1999. Continuing the tradition of Old Fitzgerald using wheat in place of rye as the secondary grain in the mashbill, Larceny uses more wheat than any of its competitors for a softer, rounder character. The brand is inspired by the history of John E. Fitzgerald, who as a treasury agent in the late 1800’s and early 1900’s was one of the only people legally allowed to carry the keys to the barrel storage rickhouses. With a discerning palate for fine Bourbon, John E. Fitzgerald often used his rickhouse keys to gain access to some of the finest Bourbon barrels for himself. Those barrels from which he chose to help himself were often referred to as “Fitzgerald barrels” around the distillery.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.6 million barrels aging in 58 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Best in Show Whiskey, and previously held titles of 2018 San Francisco Spirits Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhilldistillery.com.

TEMPLETON RYE RELEASES MAPLE CASK FINISH WHISKEY – American Whiskey News

TEMPLETON RYE RELEASES MAPLE CASK FINISH WHISKEY

Limited Edition Expression is the First of the Distillery’s “Barrel Finish Series”

TEMPLETON, IOWA (October 3, 2019) – Templeton Rye Whiskey announces Templeton Rye Maple Cask Finish Whiskey, the first limited-edition expression in their innovative Barrel Finish Series. In collaboration with Wood’s Vermont Syrup Company, Templeton Rye Maple Cask Finish has been expertly finished in ex-Templeton Rye American Oak barrels that were specifically seasoned with the finest Maple Syrup, resulting in a whiskey beautifully balanced between subtle tones of sweetness and Templeton’s complex notes of rye spice.

“We were delighted to work with the family at Wood’s Vermont Syrup Company for our Maple Cash Finish Rye Whiskey, the first limited-edition expression in our Barrel Finish Series,” said Tim Grimes, Brand Ambassador of Templeton Rye. “As they were the first company in the Northeast to ever barrel age Maple Syrup and have that process down to perfection, we felt they were the perfect fit for us on this project.”

To make this authentic Maple Cask Finish Whiskey, fresh maple syrup was produced and shipped from the Vermont farm to the Iowa distillery, where the Templeton team then seasoned 80 empty Templeton barrels with the premium Maple Syrup. To ensure the required influence on the wood, the barrels were then turned daily for a two-month period to allow the syrup to soak into the wood staves and maximize the flavors that would later be imparted into the whiskey during the secondary maturation period.

After the maple syrup is removed, the barrels are then filled with Templeton Straight Rye Whiskey and left for an additional maturation period of two months. The resulting expression is a whiskey with new, elegant notes of dark chocolate enhanced by the time in maple syrup barrels.

Templeton Rye Maple Cask Finish is available in limited quantities, producing a total of 4,000 cases of six for the global market. It is bottled at 46% ABV (92 proof) and can be enjoyed neat or on the rocks, and beautifully enhances your classic rye cocktails. For more information on Templeton Rye and their line of whiskeys, visit www.templetonrye.com or follow on Twitter/Facebook at @TempletonRye and Instagram at @TempletonRyeWhiskey.

About Templeton Rye 

Templeton Rye Whiskey, introduced legally in 2006, tracks back to the early 1920s when residents of Templeton distilled a much sought-after rye whiskey. While the whiskey today is different and has evolved, the Templeton portfolio and distillery remains inspired by those original bootleggers and their entrepreneurial spirit. In 2017, Templeton Rye broke ground on the state-of-the-art Templeton Whiskey Distillery and officially opened to visitors in 2018. The distillery in Templeton, Iowa boasts a visitor center, museum, bottling plant, and a 50,000 square foot maturation warehouse with a capacity of 2.6 million bottles per year and the capability to produce all American whiskey styles under one roof. The first distillery run of 100% Iowa-made rye whiskey also took place in 2018 and will be available for consumption in 2022. All current Templeton Rye product available for sale currently has been distilled and aged in Indiana, with blending and bottling taking place at the Iowa distillery. Templeton Rye currently has two core expressions: 4-Year-Old and 6-Year-Old along with the limited-edition releases of Barrel Strength Rye. Learn more about Templeton Rye Whiskey by visiting www.templetonrye.com or follow on Twitter/Facebook at @TempletonRye and Instagram at @TempletonRyeWhiskey.

About Wood’s Vermont Syrup Company 

The Wood’s family-run company has been producing maple syrup in Randolph, Vermont for five-generations. The first generation to settle in Randolph were farmers, who grew and processed all of their food from the land. Today, Wood’s Vermont Syrup Company presides over a 54-acre farm where they tap thousands of trees with buckets and make more than 2,000 gallons of syrup each year.

Wolfburn “Help For Heroes” Charity Special – Scotch Whisky News

Wolfburn “Help For Heroes” Charity Special

The Carnegie Whisky Cellars and Wolfburn Distillery are delighted to announce a limited edition single malt whisky which has been created to raise funds for Help For Heroes (www.helpforheroes.org.uk).  A total of 1939 bottles are being produced by Thurso-based Wolfburn Distillery and will be sold from the Distillery and through the Carnegie Whisky Cellars in Dornoch. The project aims to raise a total of £10,000 for Help For Heroes.

The bottles will be available from both businesses on October 9th 2019 for £79, and will be sold on a strictly first-come-first-served basis.

Supporting both Wolfburn and Carnegie at the launch was inspirational para-athlete and weight lifter Micky Yule.  Formerly a staff sergeant in the Royal Engineers, Micky lost both legs while serving in Afghanistan, and has directly benefitted from his association with Help For Heroes. A living embodiment of Wolfburn’s motto “Fortune Favours The Brave”, Micky put his disabilities behind him, used his rehabilitation as a springboard into para-athletic training, and won his first Gold Medal at the 2016 Invictus Games.


Mark Westmorland, Wolfburn brand ambassador commented: “This is a project that we’re all very proud of – Help For Heroes is an excellent cause, and we’ve crafted a truly special dram for the occasion. It’s made from some of Wolfburn’s oldest spirit, matured in first-fill bourbon casks and subtly married with a small proportion of whisky matured in sherry casks, so it’s a lovely mix of sweet aromas and smokey flavours. It’s a truly beautiful dram!”“Help For Heroes continue to do amazing work for veterans such as myself,” says Micky, “and I’m proud to be part of this project, working with two of northern Scotland’s leading companies to raise much-needed funds. And the whisky tastes amazing too, which makes it all the better!”

Michael Hanratty, manager of Carnegie Whisky Cellars added, “The Help For Heroes project has generated a huge amount of excitement. Since we opened in 2016, Wolfburn’s whisky has been one of our best-selling brands, and this is our fourth partnering project and the second charity fundraising one – it’s an immense amount of fun, and all for a very good cause.”

For further information please contact info@wolfburn.com or whisky@thecarnegiecourthouse.co.uk

ABOUT WOLFBURN:

The original Wolfburn Distillery was founded just to the west of Thurso by William Smith in 1821.  In its day it was one of the largest distilleries in Scotland, producing, according to HMRC records, 28,056 “gallons of proof spirit” in a single year.  Taking its name from the stream that provided the water – the Wolf Burn – the distillery operated until around 1870.  The reasons for its closure are lost in time, but by 1877 the newly produced Ordnance Survey maps showed it being in ruins.

In 2011 plans were laid to resurrect the old distillery. Construction began in 2012 and in January 2013 the new Wolfburn Distillery commenced production, thereby becoming the most northerly distillery on the Scottish mainland.  Situated 300m from the site of the original distillery, the new Wolfburn operates in much the same way as the old: craftsmen use traditional methods to produce fine spirit, which is laid down in best quality oak casks to await the day when it is bottled as single malt scotch whisky.  Wolfburn’s single malt scotch whiskies are now available in 26 countries globally.

Wolfburn Distillery, Henderson Park, Thurso, Caithness KW14 7XW

www.wolfburn.com

www.facebook.com/wolfburn

ABOUT THE CARNEGIE WHISKY CELLARS:

The Carnegie Whisky Cellars has quickly established a reputation for excellent service and product knowledge. Since opening the Carnegie Whisky Cellars has become a multi awards winning independent shop and were named the “Off License of the Year 2019” at the “Scottish Independent Retail Awards” We stock a large selection of both official and Independent bottled single malts from across Scotland, alongside a range of Scottish craft gins and other bespoke items.

The Carnegie Whisky Cellars, The Carnegie Courthouse, Castle Street, Dornoch, Sutherland IV25 3SD

www.facebook.com/carnegiewhiskycellars

Mark Westmorland (L) & Micky Yule (R)

ABOUT MICKY YULE:

Micky Yule has a story like no other!

One of life changing tragedy but also one of unbeatable courage, strength in adversity and profound inspiration.

From losing his legs in an IED (Improvised Explosive Devise) attack in Afghanistan to enduring over 50 Operations to competing in the Rio Paralympics, Invictus Games and taking part in challenge based TV shows on the Discovery Channel. He has over Come adversity that most couldn’t even start to imagine.

Micky now uses his story to inspire people all over the UK to take on the challenges of life, business and goal setting to delivery under pressure. Showing them that with courage, self believe and team work anything is possible.

www.mickyyule.com

Step Into Winter with New Smokey Virgin Single Malt Whisky – English Whisky News

Step Into Winter with New Smokey Virgin Single Malt Whisky

The English Whisky Co. is excited to launch its new whisky, Smokey Virgin, a beautifully-balanced and rich Single Malt Whisky that’s perfect for the winter months.

The new Smokey Virgin offers a rich fruitiness given by the virgin cask, along with the wafts of wood fire to give a delightful taste. It’s the perfect tipple to enjoy by the fireside this coming season.

Expect aromas of wood fires, hints of dates and caramel and a lovely rich and oily long finish.

“This whisky has fast become one of my favourites that we currently produce,” says Andrew Nelstrop, MD at The English Whisky Co. “It’s a delicious, balanced and rich single malt that is so moorish that it’s hard to put down!”

The Norfolk-based distillery has produced 2652 bottles of Smokey Virgin, with a 46% ABV.

A family-owned and run business, The English Whisky Co. was the founder of English whisky when it opened its doors 13 years ago. As the industry leader it uses locally sourced ingredients to produces the finest English Single Malt at its distillery in Norfolk.

The new Smokey Virgin is available to order online from www.englishwhisky.co.uk, RRP £51.99.

For images, samples or interviews contact Nikki Whiteford on 07733 261843 or email nikki@nicolawhitefordpr.com

Pernod Ricard breaks ground on China’s first ever iconic malt whisky distillery – Whisky News

Pernod Ricard breaks ground on China’s first ever iconic malt whisky distillery

China’s market-leading whisky seller unveils site for 150 million USD investment in local economy

Emeishan, August 29, 2019 – Pernod Ricard, one of the world’s leading whisky producers, is today officially breaking ground on the site of China’s first ever iconic malt whisky distillery, the first distillery from an international spirits and wine group.

Situated at Emeishan, Sichuan, Pernod Ricard envisions an innovative approach to malt whisky making that celebrates the natural beauty of the climate in the region, renowned for its pristine water source and natural terroir.

With a potential investment of one billion RMB (150 million USD) for the next decade, the 13-hectare distillery site will boast a state-of-the-art malt whisky distillation facility, due to begin production in 2021.

The Emeishan Malt Whisky Distillery will be first in the world to appoint a Chinese master distiller, fusing authentic whisky-making craftsmanship and local knowledge to create an iconic malt whisky.

The Distillery will also house an immersive visitor centre, scheduled to open in 2021, with the ambition of complementing the local tourism industry by becoming a new world-class destination that will attract 2 million+ tourists over the first decade of its opening.

Philippe Guettat, Chairman and CEO of Pernod Ricard Asia, says, “The ground-breaking of the distillery signifies the beginning of a journey of innovation, expertise and dedication to craft a new, iconic malt whisky that embraces whisky history and heritage with a character unique to Chinese culture. It is both the symbol of our strong history with China after three decades of operation and the sign of our deep confidence into the future of international style spirits in this fascinating market. 

“We’re proud to be part of China’s fabric and contributing to the sustainable growth of its economy and society, by transferring whisky-making expertise to the people, credibility to the region and the spirit of conviviality to visitors and consumers alike.”

Pernod Ricard has appointed Neri&Hu, China-based award-winning architects, notable for their work for the New Shanghai Theatre, the Tsingpu Yangzhou Retreat and Aranya Art Centre. Neri&Hu will design the distillery as a new cultural icon that celebrates the local culture and the brand’s spirit of innovation – allowing people to discover the beauty of Emeishan through a new lens.

In line with Pernod Ricard’s global principles of its Sustainability & Responsibility roadmap 2030, the distillery demonstrates deep respect for the heritage of the region and the land, which will be brought to life through a vernacular design approach that prioritises the preservation of local resources and environment while allowing a perfect harmony between the distillery experience and the panoramas of the mountain.

The materials used throughout the architecture take their influence from the native site, with stone walls built from the very boulders extracted from the ground during levelling and rooftiles assembled by a mixture of reclaimed and new tiles in the region to infuse history and local heritage into the design. This will be accented by the materials used in whisky craft, from copper and metal referencing the striking copper distillation pots to wood referencing the aged oak casks. The result is a fine-tuned balance of rustic and refined, hard and soft, cool and warm, natural and crafted – a representation of the Yin and Yang in the Chinese culture.

Guettat says, “The decision to bring the iconic malt whisky from Emeishan Malt Whisky Distillery to the world stage demonstrates China’s burgeoning passion for the spirit and will showcase Pernod Ricard’s experience in creating and operating twenty of the world’s most prestigious whisky distilleries.”

 

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Pernod Ricard announces acquisition of Firestone & Robertson Distilling Co.,  owner of the TX brand of premium whiskies  – American Whiskey News

Pernod Ricard announces acquisition of Firestone & Robertson Distilling Co.,
owner of the TX brand of premium whiskies  

This fast-growing, high-potential brand is the latest in a series of
successful deals illustrating the Group’s active portfolio management,
part of its three-year strategic plan “Transform & Accelerate

Pernod Ricard, through Pernod Ricard USA, announces the acquisition of Firestone & Robertson Distilling Co., owner of the TX brand, a leading whiskey portfolio headquartered in Fort Worth, Texas.

The TX brand range includes super-premium whiskey and bourbon. TX Blended Whiskey, launched in 2012, is a smooth-drinking, award-winning brand that has already garnered a passionate following. The full TX range espouses the brand’s rugged elegance; the bottle tops are hand made from boot leather, the canvas neck wraps are a nod to pioneer covered wagons and the silver band around the base of every bottle represents a polished symbol of Western culture. With this deal, Pernod Ricard once again is expanding its portfolio to include brands with unique and comprehensive value propositions.

The deal includes Whiskey Ranch, a state-of-the-art distillery minutes from downtown Fort Worth, where consumers can enjoy the full TX brand Experience, including tours and tastings.
For Alexandre Ricard, Chairman and CEO of Pernod Ricard, “The addition of TX, which is an exceptional super premium whiskey blended by skilled Texan craftsmen, represents a very promising venture which strengthens our portfolio and footprint in the United States.” 
For Paul Duffy, Chairman & CEO of Pernod Ricard North America, “The TX Blended Whiskey distinguishes itself as a brand poised for tremendous growth. The team at Firestone & Robertson Distilling Co. have done an excellent job developing the brand, and we are keen to build on this success. We will continue to reinforce the community of loyal TX brand ambassadors, both as we expand distribution and as we welcome consumers to the Whiskey Ranch.”

For Leonard Firestone and Troy Robertson, Founders of Firestone & Robertson Distilling Co.,
“This is an exciting day for all of us at Firestone & Robertson. Building our company and producing award-winning whiskies has been a truly remarkable experience. We are so proud of our team, and grateful to the many people that supported our efforts over the years. It is an extraordinary opportunity to partner with Pernod Ricard, and we are confident this relationship will accelerate the growth of our brands while preserving our roots and shared core values.”

This transaction is expected to close shortly. White & Case LLP and Deloitte Finance served as legal counsel and transaction services support to Pernod Ricard, respectively, and Nomura Securities International and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as exclusive financial advisor and counsel, respectively, to Firestone & Robertson with respect to the transaction.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

JACK DANIEL’S ANNOUNCES LAUNCH OF TENNESSEE APPLE – American Whiskey News

JACK DANIEL’S ANNOUNCES LAUNCH

 OF TENNESSEE APPLE 

Refreshing apple liqueur crafted with Jack Daniel’s Tennessee Whiskey available in October 

LYNCHBURG, Tenn. (October 2, 2019) – The Jack Daniel Distillery introduces Jack Daniel’s Tennessee Apple, a blend of Jack Daniel’s Tennessee Whiskey with finely crafted apple liqueur. The newest member of the Jack Daniel’s family launches nationally in October.

Jack Daniel’s Tennessee Apple is crafted from Jack Daniel’s Tennessee Whiskey, charcoal mellowed and matured in new American oak barrels, and apple liqueur made from the highest quality ingredients to deliver a delicious Jack Daniel’s experience. Jack Apple is a deliciously smooth and refreshing apple-flavored whiskey that’s uniquely Jack.

“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavors and ingredients,” said Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.”

At 70 proof, Jack Daniel’s Tennessee Apple features a perfect blend of green apples enhanced by the sweet bold notes of Jack. It hits shelves nationally October 1 in 50 ml, 375 ml, 750 ml and 1-liter bottle sizes with a suggested retail price of $26.99 for 750 ml. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S, OLD NO. 7, and TENNESSEE APPLE are registered trademarks. ©2019 Jack Daniel’s. Whiskey Specialty, 35% Alcohol by Volume (70 Proof). Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com


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