Press Releases

PHILANTHROPIC COMMITMENTS, HAND SANITIZER PRODUCTION from HEAVEN HILL BRANDS

PHILANTHROPIC COMMITMENTS, HAND SANITIZER PRODUCTION

BARDSTOWN, Ky. – Heaven Hill Brands announced today the commitment of financial and physical resources against COVID-19 in recognition of the need of employees, the communities in which they work and live, and the greater hospitality community.

“With facilities in the United States, Canada and Ireland, and as a family owned and operated company for 85 years, Heaven Hill has a long history of supporting our employees and their families. As part of our long-term core mission, we also take great pride in our local communities and at a time like this want to provide assistance to those in need,” said Max L. Shapira, President, Heaven Hill Brands. “We particularly share a sense of community with those affected in the hospitality industry. As a result, our sales teams are championing that effort at the local level in partnership with organizations that support our hospitality family.”

Philanthropic Commitments:

Heaven Hill Brands is pledging $400,000 across two main priorities – employee communities and hospitality professionals. Recognizing the effect of coronavirus on so many individuals, Heaven Hill will distribute donations across the following community partner funds:

  • Louisville, Ky. – One Louisville
  • Bardstown, Ky. – Tri-County United Way
  • Austin, Texas – Stand with Austin
  • Lethbridge, Canada – United Way of Lethbridge & South Western Alberta
  • Dublin, Ireland – Community Foundation of Ireland

In support of the hospitality professionals that partner with Heaven Hill day-to-day to support business, Heaven Hill will contribute donations directly to local market charitable organizations. The Heaven Hill sales team will mobilize efforts across their local communities to assist local non-profits directly supporting industry professionals and their families.

Hand Sanitizer Commitment:

In addition, Heaven Hill is committing parts of operations to the production, bottling and distribution of hand sanitizer. These efforts will support healthcare facilities, first responders, and high-risk populations in cooperation with local and state government. Production of hand sanitizer will shortly be underway at the following facilities:

  • Evan Williams Bourbon Experience in Downtown Louisville, Ky.
  • Deep Eddy Vodka Tasting Room in Dripping Springs, Texas
  • Black Velvet Distillery in Lethbridge, Canada

Social distancing and sanitization protocols have been implemented to ensure employees are protected while assembling a critical product to combat the spread of coronavirus. All hand sanitizer formulas follow the approved Federal Drug Administration guidelines.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.

Currach Single Malt Irish Whiskey – Irish Whiskey News

Origin Spirits Ireland Ltd, creators of Kalak Single Malt Vodka and Ornabrak Single Malt Gin are pioneers in avant-garde single malt spirits. Following the same ethos, Currach Single Malt Irish Whiskey is a true innovation in the whisk(e)y world, and the first whisk(e)y to be finished in seaweed charred casks – Currach’s first expression with Irish Atlantic Kombu Kelp will be released in March 2020. 

Currach Single Malt Irish Whiskey

Atlantic Kombu Cask 

A fusion of tradition and innovation, Currach Single Malt Irish Whiskey celebrates one of the oldest and most venerable boats in the world. The Currach was a vessel of knowledge that enabled the early Irish monks to explore distant lands while harvesting expertise. Handcrafted like the whiskey, these boats played a pivotal role in Irish life and commerce.  

Using the finest of Irish malted barley, this contemporary single malt whiskey is triple distilled before being aged in ex-bourbon casks and is then finished in unique seaweed charred virgin oak casks. It’s this perfect union of the Irish land and sea that creates a rich multi-layered whiskey with a delicate umami character. 

The story…. 

Currach Boat

The currach is the traditional Irish boat made from wicker, animal skins and tar. It is one of the oldest types of boat in the world, possibly going back to Neolithic times. It played a significant role in the development of human civilization, from the spread of farming to carrying early Christian saints all over Europe. It was said to be the vessel used by Irish monks to discover the world and bring back religious artefacts and foreign technology, such as the alembic, to Ireland. The currach was used to transport whiskey across the Irish sea to Scotland (first exports of Irish whiskey), and is still used today to harvest seaweed in Ireland.

Malted Barley

Irish malted barley is recognized as being the best in the world. The fertile soils and mild, oceanic climate of Southern Ireland make it an ideal place to grow malting barley. The barley is non-GMO and sourced from local farmers who utilize eco-friendly growing methods. This produces a crop unlike any other and, once malted, creates a unique taste profile and character indigenous to the Irish terroir.

Distillation

Distillation takes places in the tranquil West Cork town of Skibbereen, nestled along the Wild Atlantic Way. Here the Irish malted barley is milled, mashed and fermented. Using traditional Irish distillation techniques, it is then triple distilled in copper pot stills to create a smooth and flavorsome liquid. The single malt new make spirit is then filled into ex bourbon casks and aged. 

Seaweed

Sustainably hand harvested off the wild Atlantic coast of Co. Clare, the seaweed is 100 % naturally grown and organically certified. Kombu is located in the extreme lower part of the shore. It can be sustainably harvested during low spring tides throughout the year. Fourth Generation Seaweed Harvesters, The Talty Family ensure only the finest seaweeds are selected for Currach Single Malt Whiskey.

Mildly salty and subtly sweet, Kombu is rich in umami, the fifth human taste. It has been used as a stable food source and ingredient in European and Asian cuisine for over 2000 years.

Cask Charring

The Atlantic Kombu seaweed is traditionally charred in small batches inside virgin American oak casks to impart a delicate and uniform umami fragrance into the wood. Once ready, these casks are filled with single malt Irish whiskey and allow to finish for three months.  The result is a magical fusion of two terroirs – Land and sea. 

Patrick Shelley, Founder of Origin Spirits Ireland Ltd. said;

“With Kalak Single Malt Vodka and Ornabrak Single Malt Gin, we adopted an avant-garde approach to producing world class single malt spirits, using the best of Irish ingredients and our tradition of distilling. Each of our products share the same DNA – Irish malted barley and copper pot distilled”

“Our vision on Currach was to create a single malt Irish whiskey based on various elements of the Irish terroir. Our land produces some of the best malted barley in the world and our seas yield wonderful organic and sustainable seaweed. Never before have these two elements been brought together in a whiskey and we are proud that this is a world’s first”. The union of land & sea has become the backbone of Currach, and gives it such a uniquely rich, multi layered and complex character 

Tasting notes

Colour:            Amber Gold

Nose:               Toffee and raisins with hints of almond, backed by a roasted kombu aroma.

Palate:            Arabic roast coffee fused with salted caramel and dark chocolate 

notes complemented by nutty, earthy, lightly smoked and umami undertones.

Finish:              Dark and rich flavours fade to leave a persistent and delicately sweet

maritime finish. 

RSP:                 55 €

Availability:     Online: www.celticwhiskeyshop.com, www.irishmalts.com

Leading independent retailers (Celtic Whiskey Shop, Mulligans, Bradley’s, Ardkeen, World Wide Wines) 

For further information, contact Patrick Shelley  pshelley@originspirits.ie or Stephen Randles stephen@originspirits.ie 

Social Media (Instagram, Facebook, Twitter) @currachwhiskey

ISLE OF RAASAY DISTILLERY CALLS LAST ORDERS ON WHILE WE WAIT SINGLE MALT SERIES – Scotch Whisky News

ISLE OF RAASAY DISTILLERY CALLS LAST ORDERS ON

WHILE WE WAIT SINGLE MALT SERIES 

Isle of Raasay Distillery today unveiled the fifth and final instalment of its While We Wait single malt Scotch whisky series, ahead of the island’s highly anticipated inaugural Isle of Raasay Single Malt release later this year.

Raasay While We Wait – Last Orders ends the distillery’s five-year countdown towards the releasing of the first legal single malt Scotch Whisky from an island rooted in centuries of expertise.

The Last Orders release combines peated and unpeated spirit expressions to provide discerning whisky drinkers with an accurate representation of the tastes and flavour to expect from the Isle of Raasay’s inaugural spirit. Matured in bourbon barrels and finished in first and second fill Tuscan red wine French oak casks for 18 months, Last Orders imparts a bounty of dark fruit flavours and character. This lightly peated, fruity single malt offers smokiness on first nosing, a dry peatiness on the palate, and a dash of orange zest from the nose, with an oaky and buttery finish.

Co-founder Alasdair Day said: “This fifth and final release of our While We Wait series is a highly significant step forward for our distillery. Our team are constantly looking to push the boundaries of whisky making, exploring the effect that different finishes and casks have on the flavour profile, and this spirit is the perfect embodiment of our ethos.

Raasay While We Wait – Last Orders marks the last opportunity to purchase a piece of history, to be a part of our journey and to enjoy the final release of something we are very proud of as we look forward to bottling our inaugural Isle of Raasay Single Malt later this year.”

Isle of Raasay Distillery is one of Scotland’s newest, pioneering distilleries. Located between the Isle of Skye and Scotland’s spectacular west coast, Isle of Raasay Distillery’s vision is to create the finest Hebridean single malt Scotch whisky and fully immerse whisky lovers in the Raasay experience at its five-star visitor centre and Victorian guesthouse with spectacular views of Skye’s Cuillin peaks.

Raasay While We Wait: Last Orders is priced at £45 and available to purchase on raasaydistillery.com and Master of Malt. Customers can also pre-order the Inaugural Isle of Raasay Single Malt via https://raasaydistillery.com/product/raasay-single-malt-inaugural-release-70cl/

Raasay While We Wait Tasting Notes

Nose:
A welcome smokiness on first nosing, mixed with red berries, lemon and grassy notes. With more time; pear, tangerine and melon.

Palate:
Dry peatiness on the palate, mixed in with red wine notes. A good dash of orange zest from the nose.

Finish:
Oaky and buttery finish.

Food Pairings:
Pairs well with Sconser scallops, smoked salmon, game, grouse, woodcock, venison, creamy blue cheese, bacon, haggis.

About Raasay:

With its sweeping views of the Isle of Skye’s Cuillin peaks, stunning forest trails, secluded beaches, and iconic flat-topped peak offering dramatic views of Skye’s famous vistas, Raasay is best known as the birthplace of celebrated Gaelic poet, the late Sorley MacLean, and Queen Victoria’s first piper, Angus Mackay.

The Isle of Raasay Distillery is producing island single malt Scotch whisky.

  • Capacity: 188,000 LPA
  • Mash Tun: 1 Tonne
  • Washback Size: 6 x 5,000 L
  • Fermentation Time: up to 118 hours
  • Wash Still: 5,000 L
  • Spirit Still: 3,600 L
  • Maturation: All maturation takes place on the Isle of Raasay.

Raasay Distillery, Borodale House, Isle of Raasay, Kyle IV40 8PB raasaydistillery.com
Instagram/ Facebook: @raasaydistillery, Twitter: @RaasayWhisky

Jack Daniel’s New Creative “With Love, Jack” – American Whiskey News

A first look at the new creative spot Jack Daniel’s Tennessee Whiskey is releasing today. It marks the first work to come from Brown-Forman’s new creative agency partner, Energy BBDO.

The spot shares the new reality we are all facing as humanity and how our friends around the world are adapting. It shows the genuine moments that people are having to continue to feel connected.

The spot is titled “With Love, Jack” and will be launched digitally across Jack Daniel’s social platforms beginning March 26. You can take a look at the work here.

The video was created from user-generated footage of real human interactions that were filmed authentically, and safely, from home. It features a new rendition of Cyndi Lauper’s “True Colors,” which was also recorded from home by the singers featured in the video.

“Showcasing how our friends around the world are rallying and uniting together during these times was our goal,” said Matt Blevins, Jack Daniel’s Global Brand Director. “It was about capturing real moments that are helping folks find social connection, which is something Jack Daniel’s celebrates.”

“We’ve all had to rapidly adapt to this new reality, and we discovered this magical thing where people are finding really creative and beautiful ways to stay connected during this time of social distancing,” said Josh Gross, Co-Chief Creative Officer of Energy BBDO. “This idea is a celebration of humanity at its best. It’s a timely message of optimism and hope,” added Pedro Pérez, Co-Chief Creative Officer of Energy BBDO.

Jack Daniel’s parent company Brown-Forman has been doing its part to help in these unprecedented times. Last week the organization announced a $1 million donation to COVID-19 response funds and the Jack Daniel Distillery has begun aiding production of hand sanitizer for first responders.

English Whisky Co. Focuses on Online Sales As Main Revenue Stream – English Whisky News

English Whisky Co. Turns Focus to Online Sales as Shop Closes

The English Whisky Co. took the very hard decision last week to close to visitors, lunch goers and shoppers to help slow the spread of Covid-19.

With its shop and restaurant closed, tours on hold and forthcoming events cancelled, the team at St George’s Distillery in Norfolk is now turning its focus to online retailing as the main method of delivering sales of its world-class whisky to those looking for a treat during the hard weeks ahead.

“We are absolutely devastated by what is happening. Closing St George’s Distillery to visitors was one of the hardest decisions we’ve ever had to make, but it was the right thing to do at the right time,” says Andrew Nelstrop, Managing Director at The English Whisky Co. “However, with many people now confined to their homes, we’re using this opportunity to promote the fantastic range of products we have on offer on our online shop.”

The distiller’s full range of whisky is available to purchase online, including its The English Original and Smokey, liqueurs, whisky cream and a range of gift ideas for people looking for presents for family and friends over the coming months. “We are putting a lot of emphasis on driving sales through our website at this current time and trying to give people something they can enjoy during this difficult time. It’s going to be a tough few months, but we’ll do all we can to continue offering people our award-winning, hand-crafted whisky,” adds Andrew.

The website also sells other whiskies, gins, vodkas, both local and from around the world. For more information on The English Whisky Co. visit www.englishwhisky.co.uk

Sazerac Company Adds Production Of Hand Sanitizer  On Industrial Scale To Help With Covid-19 Crisis

Sazerac Company Adds Production Of Hand Sanitizer 

On Industrial Scale To Help With Covid-19 Crisis

America’s Largest Producer of Distilled Spirits Set to Produce Millions of Bottles of Sanitizer 

LOUISVILLE, KY (March 27, 2020) – The Sazerac Company, the largest producer of distilled spirits in North America, has started producing hand sanitizer for some of the world’s largest organizations in healthcare, government, military, retail, distribution, airline, pharmacy, and banking industries.

            “We have seen the great need for hand sanitizer from industries across the board – many of these organizations are desperate, as supplies have dwindled,” said Matt Maimone, Sazerac’s chief operating officer. “We are adding production capacity to cope with the massive industrial demand.  We have received requests to date for over five million bottles of sanitizer, which we are prepared to meet, and possibly more, across our sites in North America.”

            “A very well deserved shout-out to goes to our workforce who have stepped up to meet this significant challenge in addition to continuing to produce many of the world’s best whiskeys and spirits; their desire to contribute to helping those in need has been inspiring and very much appreciated,” added Maimone.

The initial run of sanitizer started Friday, March 27th at its Buffalo Trace Distillery in Franklin County, Kentucky, but Sazerac’s other plants across the country are gearing up to produce as well.

            If your business has a need for industrial hand sanitizer, fill out this form https://forms.gle/ywtypRX5iDqBHbMS7 or email info@sazerac.com and someone from Sazerac will get back to you.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

LIFT YOUR SPIRITS WITH THE SCOTCH MALT WHISKY SOCIETY – Scotch Whisky News

LIFT YOUR SPIRITS WITH THE SCOTCH MALT WHISKY SOCIETY 

The world’s leading whisky club is helping to lift spirits by bringing its community of whisky lovers together with home tastings, online masterclasses and guidance on how to survive this unprecedented period of isolation

In uncertain times, The Scotch Malt Whisky Society (SMWS) is helping to keep spirits high by setting up an online ‘Members’ Room’ where whisky fans can meet up virtually to enjoy a dram, share their experiences and participate in a series of online tastings, from the safety of their own homes.

The Society’s online shop is open for business as normal and their shelves are well stocked with exceptional single cask whisky, ready to be delivered straight to your door. In times of uncertainty, The Society is encouraging members to grab some drams and share them at home.

For non-members, it’s a perfect time to sign up for SMWS membership and become a part of their ‘all together unique’ virtual global community of over 27,000 members.

SMWS offers a print-at-home tasting mat, which can be downloaded here, to guide members through their unique selection of 12 flavour profiles.

The Society will be hosting virtual online tastings, for whisky friends to gather and enjoy their ever-changing range as they’re released.

These tastings and tutorials will give members the opportunity to learn about their selection of wonderful whiskies in the online company of like-minded individuals.

As well as their multi-award winning magazine, Unfiltered, offering members unparalleled access to every corner of the whisky world, SMWS produces a range of rich content, including the Whisky Talk podcast which explores the people and the stories behind the drams.

David Ridley, MD and Chief Member Champion of The Scotch Malt Whisky Society, said: “We don’t anticipate any issues right now with online orders and deliveries and we’re looking at how we can continue to bring members together in an online environment to share their love of Society whisky and good company.

“Look after each other, and if you’re stuck at home, at least make sure you’re well stocked with Society whisky to see you, your friends and families through. We look forward to seeing you online.”

https://www.smws.com/

f: https://www.facebook.com/thesmwsuk

i: https://www.instagram.com/smws_uk/

t: https://twitter.com/SMWSUK

yt: https://www.youtube.com/user/SMWSsilverscreen/videos

#SMWS 

Notes 

About The Scotch Malt Whisky Society 

  • The Scotch Malt Whisky Society was established in Edinburgh in 1983 and now has more than 27,000 members and branches around the world
  • The SMWS bottles rare single malt whisky, and a range of other spirits
  • The Society bottles single malts, unique single casks and exclusive blends
  • The Society has bottled whisky from more than 140 distilleries from Scotland and beyond
  • The Society offers a new batch of around 20 single malt whiskies every month
  • The Society offers a variety of membership packages which can be tailored. Please see https://bit.ly/2uqKanT
  • For more information about the Society, visit https://bit.ly/2HHiNyC
  • Twitter: @SMWSUK Facebook: @thesmwsuk Instagram: @smws_uk

Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry – Whisky News

Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry

 

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis

HAMILTON, BERMUDA, March 24, 2020 – Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world. Bacardi and our brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledge $3 Million USD in financial aid and other support to help the people on the frontlines of our industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by our PATRÓN® tequila brand last week.

There are established non-profits that are providing aid quickly to those in our industry hard hit by this pandemic. Some of the organizations we are working with include Another Round, Another RallyCORE; the James Beard FoundationRestaurant Workers’ Community Foundation; and Tales of the Cocktail®.

And because our business is inherently local, many of our efforts around the world are grassroots – supporting bars and bartenders across countries, cities and neighborhoods to provide real time financial support, meals and other necessities to partners in need.

This is just the start. Our teams are working hard to identify more ways we can assist our on-trade community. We expect more outreach and activations to come. Our local teams, brands, and people are committed to lending a hand as this unprecedented hardship unfolds. Please follow #RaiseYourSpirits on Instagram to join this journey.

“Bacardi is a family company, and for us, business is personal. We always say that love for our brands is built in bars, and now it is our turn to show them our love,” said Mahesh Madhavan, CEO of Bacardi Limited. “We don’t have all the answers today on how best to help everywhere, but we are committed to do what we can to see our industry through this crisis. These may be the darkest of days for bars and restaurants, but I am certain that when we come out on the other side, people will emerge from isolation with a renewed zest to live life to the fullest and celebrate together with friends and family.”

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram @BacardiLimited1862. Enjoy Responsibly!

 

Blood Oath Pact No. 6 Launches This Spring Finished in Cognac Barrels – American Whiskey News

Blood Oath Pact No. 6 Launches This Spring Finished in Cognac Barrels

Bourbon Series Continues To Release Successful Expressions

BARDSTOWN, KY (March 24, 2020) – In its sixth year, the Blood Oath ultra-premium bourbon series continues to see unique expressions – Blood Oath Pact No. 6 launches this spring. The series – a creation of Lux Row Distillers’ Head Distiller and Master Blender John Rempe – combines three selected bourbons, expertly blended for a distinctive whiskey.

For Pact No. 6, Rempe chose a 14-year ryed bourbon with notes of oak and leather, melded with an 8-year warm toasty ryed bourbon and complemented them with a 7-year ryed bourbon rested in cognac casks. The memorable combination brings caramel notes and hints of spice, along extra flavor from the cognac barrels.

“This particular pact is special in that the cognac barrels added some sweetness and a slight fruity, brandy flavor to the bourbon, creating an amazing taste profile,” says Rempe. “When selecting these bourbons, I wanted to see how these flavors meshed together and I have to say the result was spectacular.”

As with all the other expressions, Pact No. 6 is a limited edition, never to be made again, with only 17,000 cases being produced and sold globally. This expression continues with the tradition of a 98.6 proof and packaged in an intricate wooden display box, with the 750ml bottle being topped with a natural cork and emblazoned with John Rempe’s signature. The suggested retail price is $99.99.

“The Blood Oath series launched in 2015 and it’s hard to believe we have already created more than half a decade of Pacts,” adds Rempe. “I’m honored to see consumers searching for the new release every year and get as excited as I am when a new Pact hits the shelves,” adds Rempe.

ABOUT LUX ROW DISTILLERS

Real roots, real family, real products: Lux Row Distillers – a bourbon distillery experience on the Kentucky Bourbon Trail – is a family-owned venture, bringing the Lux family history and spirits tradition to the bourbon industry. Lux Row Distillers is the home of Luxco’s bourbon brands, including Rebel Yell, Blood Oath, David Nicholson, Ezra Brooks and Daviess County Kentucky Straight Bourbons.

Located in the heart of Bardstown, Kentucky, the 18,000-square foot Lux Row Distillers includes a visitor center, barrel warehouses, a tasting room, and event space, making for an all-encompassing bourbon experience. The 80-acre property is home to an 18th century stone house – which is registered as a National Historic Place – and a long, tree-lined driveway providing a scenic entrance to the distillery.

For more information about the distillery, visit www.luxrowdistillers.com. You can also like Lux Row Distillers on Facebook at www.facebook.com/luxrowdistillers or follow the distillery on Instagram @luxrowdistillers.

TOMATIN CREATE THE WORLD’S FIRST VIRTUAL WHISKY FESTIVAL April 4th, 2020- Scotch Whisky News

 

TOMATIN CREATE THE WORLD’S FIRST VIRTUAL WHISKY FESTIVAL

Award-winning Tomatin Single Malt are set to host the Lockdown Whisky Festival alongside industry leading whisky brands

27th March 2020 – Tomatin Single Malt will be hosting the world’s first Lockdown Whisky Festival this April, alongside an array of whisky brands including Glen Moray, Arran and BenRiach, with a view to bringing enjoyment to the general public and the whisky industry which, like many others, has faced event cancellations and postponements in recent weeks.

The festival will be live-streamed on Tomatin’s own YouTube channel on the 4th April from 2pm til 5pm (GMT) and will be hosted by independent whisky influencer, Aqvavitae. The virtual whisky festival will see brand ambassadors from multiple international producers unite to engage with the global audience. Brands to appear on the livestream include Adelphi, Arran, BenRiach, Cù Bòcan, GlenAllachie, Glencadam, Glen Moray, Kilkerran, Kilchoman, Paul John, Tomintoul and of course, Tomatin.

Scott Adamson, Global Brands Ambassador at Tomatin Distillery said: “The greatest benefit to organising the Lockdown Whisky Festival is that it’s virtual, so we can bring the community together to enjoy and learn from some of the best distilleries in the industry, all from the comfort of home at a time when staying in and staying safe has never been more important. 

“It’s exciting to be the first distillery to host a virtual whisky festival and we’re thankful for the other distilleries who have chosen to get involved and support it. We will be encouraging viewers to use #LockdownWhiskyFestival on social when they raise a dram with us next week.”

Aqvavitae, an independent whisky influencer, will be hosting the entirety of the livestream, asking questions and hosting the festival as we virtually explore the expressions on offer during each brand’s mini showcase.

Roy (Youtube: @Aqvavitae) said: “Following weeks of unfortunate postponements and cancellations, it’s really refreshing to be part of the world’s first virtual whisky festival. Spearheaded by Tomatin, what we lose in not sharing the same space we gain in global reach and inclusion. It’s great to see so many distilleries and producers coming together in the spirit of sharing to realise this. Can’t wait!” 

The Lockdown Whisky Festival will begin streaming from 2-5pm GMT on 4th April on the Tomatin Distillery YouTube channel.

Notes:

Tomatin Distillery has been producing and blending malt Scotch whisky since 1897. Over the last 50 years, the distillery has borne witness to vast change. At its peak in the 1970s, Tomatin was the largest distillery in the world operating 23 stills and producing 12 million litres of alcohol every year. Over the last decade, significant time has been invested in rediscovering the distillery, people and values, and in refining the business model to move away from the formerly lucrative bulk commodity market to now focus on Tomatin’s core range of single malts.

Tomatin is located in the Scottish Highlands (near Inverness) and is famous for its portfolio of soft and mellow whiskies, including a core range, a limited-edition range and a premium archive range (prices range from £35 – £10,000). In the last ten years, Tomatin has secured over 60 prestigious awards in a variety of categories, and in 2019 the distillery celebrated its most successful year ever at the San Francisco World Spirit Competition, securing seven Double Gold awards and four Gold awards.


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