Press Releases

THREE SAZERAC CANADIAN WHISKIES AWARDED MEDALS AT 2021 NORTH AMERICAN BOURBON & WHISKEY COMPETITION – Canadian Whisky News

THREE SAZERAC CANADIAN WHISKIES AWARDED MEDALS AT

2021 NORTH AMERICAN BOURBON & WHISKEY COMPETITION 

Montreal (Sept. 22, 2021) – Caribou Crossing Single Barrel Canadian Whisky brought home a Gold medal from the 2021 North American Bourbon & Whiskey Competition (NABWC). Two other Sazerac Canadian whiskies were also awarded Silver medals following this year’s double-blind tasting: Canadian Mist Blended Canadian Whisky and High River Canadian Blended Whisky.

Founded in 2014, the NABWC spirits are judged on a 100-point scale by styles and price categories. This was a record-breaking year for the competition with a 48% increase in entries.

For more information about the 2021 NABWC, visit http://whiskeycomp.com/.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

FIVE SAZERAC CANADIAN WHISKIES EARN MEDALS AT 2021 INTERNATIONAL SPIRITS CHALLENGE – Canadian Whisky News

FIVE SAZERAC CANADIAN WHISKIES EARN MEDALS AT

2021 INTERNATIONAL SPIRITS CHALLENGE 

MONTREAL (Sep. 2, 2021) – Caribou Crossing Single Barrel and High River Canadian Whiskies were awarded Gold medals at this year’s International Spirits Challenge (ISC). Three other Sazerac Canadian whiskies also received medals following the competition’s rigorous judging process, which included blind tastings by panels of more than 50 industry professionals.

Royal Canadian Small Batch Canadian Whisky, Collingwood Blended Canadian Whisky and Canadian Mist Blended Canadian Whisky all received Silver medals at the 2021 ISC.

This is the 26th year for the ISC, a global competition welcoming entries from nearly 70 countries. Throughout the 12-day process, judges scored products’ aroma, appearance, taste and finish to determine which medal would be awarded.

Sazerac’s Canadian Whisky portfolio brought home five of the 51 total medals received by the company, which was named ISC’s American Whiskey Producer of the Year for the second year in a row. A full list of results can be found at https://www.internationalspiritschallenge.com/live/en/page/isc-2021-winners. 

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

The Samuels ‘Maker’s Mark’ House – American Whiskey News

For the first time, the Maker’s Mark family is ‘opening up’ the home owned and operated by the founding Maker’s Mark family and sharing their personal history in an unforgettable way. The Samuels House is a premium vacation rental now available for booking, located in the heart of the Kentucky Bourbon Trail.

The 1820s manor was bought and renovated by 8th generation whisky maker Rob Samuels in 2021. Although equipped with modern conveniences and luxury amenities, the house’s original detail and character have been preserved to showcase the history of the Maker’s Mark dynasty. Never before seen personal family artifacts, including the deep fryer used to create the iconic red wax tendrils and a hand-made bar with whisky spanning 150 years of Samuels family distilling, ensures a really special experience for bourbon enthusiasts.

Beginning just last month, the Samuels House is available for overnight accommodation, sleeping up to 8 people total. One-of-a-kind add-on experiences are available including tours of the distillery, chef-prepared dinner pairings and one-on-one time with former Maker’s Mark Chairman and history buff Bill Samuels Jr.

Additional Information:

HISTORY

The Samuels House was built around 1820 by John Samuels, son of Robert Samuels who served in the Continental Army and was the first of eight generations in the family who have been whisky makers in America.

The house remained in the Samuels family until the late 1950’s. Rob Samuels purchased the house in January 2021.

For the first time, the family is ‘opening up’ the house, family legacy and sharing personal stories with the public.

The house is filled with family heirlooms and memorabilia including:

  • 50 bottles of whisky spanning 150 years of distilling
  • Part of Margie Samuels’ collection of English pewter that inspired her to name the current family brand, Maker’s Mark
  • The deep fryer Margie used to work out how to create the bottle’s iconic red wax tendrils
  • The pistol that is sometimes associated with the actual end of the Civil War – surrendered in the front yard of The Samuels House by Frank James who was part of the last armed group fighting at the end of the war.

VACATION RENTAL

Beginning in early September 2021, the house is available for overnight accommodations. There are three suites (sleeps up to eight people total), 3½ bathrooms and a variety of sitting areas, including a spacious back porch and patio. The home’s centerpiece is the parlor which features a hand-made bar showcasing 50 bottles of whisky spanning 150 years of Samuels family distilling. The Samuels House is set on 2-acres surrounded by horse pastures and mature oak trees.

One-of-a-kind experiences including:

  • Various whiskey activations
  • VIP Nighttime Experience at Star Hill Farm, the Maker’s Mark Distillery
  • Sipping & Storytelling with Bill Samuels Jr., Chairman Emeritus of Maker’s Mark
  • Private Dinner Pairing prepared by Chef Newman Miller

*The house is available the week of the Kentucky Derby, which is Saturday, May 7, 2022.

Tickets Released for St Andrews Day Dinner and Awards – Scotch Whisky News

Tickets Released for St Andrews Day
Dinner and Awards

The national independent awards programme for the Scottish Whisky industry has launched its new annual St Andrews Day event with a promise to stage an authentic celebration of the many achievements in the Scotch whisky business.

The 3rd annual Scottish Whisky Awards has revealed details for the event on 30th November and plans a truly Scottish showcase of Scotch industry success. Tickets have now gone on sale for the event which takes place in Glasgow and will also be broadcast live to ticket holders anywhere in the world.

Despite the challenges of the year, the competition has welcomed over 200 Scotch whisky products from 31 producers.   Over 40 judges have participated in the blind tasting and assessment of written entries from across Scotland.   As a result of the judging, five new categories have been created and an announcement on who has made the finals will be made next week…

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Book Tickets

“MISTER SAM” BLENDED WHISKEY RELEASING THIS FALL – Whisky News

“MISTER SAM” BLENDED WHISKEY RELEASING THIS FALL

 “Mister Sam” Whiskey Pays Tribute to Late Seagram’s Leader
Sam Bronfman

Montreal (Sept. 30, 2021) – The Sazerac Company is releasing its second edition of “Mister Sam,” a blended whiskey expression made with some of Sazerac’s finest American and Canadian Whiskeys.

Created to honor Sam Bronfman, or “Mister Sam,” as he was affectionately known, this blend was created by Sazerac’s Master Blender Drew Mayville whose career included 22 years at Seagram’s where he was the fourth and final Master Blender under the Seagram dynasty. Mayville had an arsenal of Sazerac’s best American and Canadian Whiskey stocks at his disposal while developing Mister Sam.  This project holds a special place in Mayville’s heart, a native Canadian now living in Kentucky.

“Creating Mister Sam has been one of the highlights of my career,” said Mayville.  “The second release is very evocative of the first, with the same bold and complex flavors, but I believe this blend to be even closer to perfect.  We’ve blended it with whiskies that slightly softened the explosive finish to allow a greater enjoyment of the essence of the whiskey.”

Montreal served as the headquarters of the legendary Seagram Company and its patriarch Sam Bronfman. The ties between Sam Bronfman’s Seagram’s Company and The Sazerac Company span nearly 80 years, when Sazerac’s owners became one of the first distributors of Seagram brands in the United States, forging a long-lasting relationship between the two companies.  Today, Sazerac owns 15 former Seagram’s brands including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own Distillery in Montreal.

Despite Sam Bronfman’s humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, Bronfman would go on to propel Seagram’s into the then largest and most successful distilled spirits company in the world.  Relentlessly focused on making and blending the finest whiskies possible, maintaining the highest quality standards in the industry, creating cutting edge packaging to appeal to consumers and driving incessant product innovation, “Mister Sam” created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971.

The first release of “Mister Sam blended whiskey in 2019 was lauded by spirits industry heavyweights and received several prestigious industry awards.  Highly regarded spirits reviewer and author F. Paul Pacult gave it Five Stars and noted that it is “An Instant Classic” with a finish “that’s hugely satisfying.”  Davin deKergommeaux, a foremost expert on Canadian Whisky, noted “Mister Sam” was one of the greatest whiskey achievements he had ever tasted.  The initial release also earned a Gold Medal at the 2020 and 2021 San Francisco World Spirits Competition, a Gold Medal (96 points) at the 2020 International Wine and Spirits Competition, and Best Blended Whiskey in the 2021 World Whiskies Award.

Bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec, this release of “Mister Sam” is 122.6 Proof and it will be available only in the United States and Canada.  Suggested Retail Price is $249.99.  Bottles of “Mister Sam” are presented in an elegant wooden box and included a copy of the legendary “From Little Acorns” book which Sam Bronfman penned in 1970 and which details the history of the Seagram’s company.

The Old Montreal Distillery, located adjacent to the Port and Old Montreal, dates back to 1929. Sazerac purchased the Distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The Distillery has recently added a visitor center which pays tribute to Mister Sam and a gift shop.  Public Tours will be offered soon.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

Whiskey Del Bac Celebrates its 10-year Anniversary With Community-Focused Events in Phoenix and Tucson – American Whiskey News

Whiskey Del Bac Celebrates its 10-year Anniversary With
Community-Focused Events in Phoenix and Tucson

Tucson, AZ (September 28, 2021) – Arizona-based Whiskey Del Bac is celebrating its tenth anniversary this fall with two events in Tucson and Phoenix. Arizona Wilderness Brewing will co-host the Phoenix event on Saturday, October 23 from 1:00pm – 7:00pm and the Tucson event will be co-hosted by Westbound in the Mercado San Agustin Annex on Saturday November 13 from 4:30pm – 10:00pm.

“We’re proud to be an Arizona-based company and these events not only celebrate ten years in business but also our incredible partners, Whiskey Del Bac consumers, and everyone who has helped establish the notion of Desert Terroir in whiskey. Award-winning whiskey can come out of the desert and we love pioneering this tradition,” said Amanda Paul, Co-founder of Whiskey Del Bac.

Festivities on both evenings will include farmers markets with local companies: Monsoon Chocolate, Barrio Bread, E & R Pork, and Exo Coffee Roasters in Tucson, and Desert Provisions, Blue Clover Bitters, Iconic Cocktail Co. and Agritopia Farm in Phoenix. Cocktail workshops and whiskey seminars will be offered, as well as live music and Whiskey Del Bac cocktails. Both events are free to attend. The seminars and workshops do have a cost to attend and seating is limited. Reservations and tickets for those can be made in advance online at www.whiskeydelbac.com

A special limited Tenth Anniversary Calvados cask release will be bottled and distributed at both events and the Distillery (2106 Forbes Boulevard, #106, Tucson, AZ 85745).

“We couldn’t be more grateful for the enthusiasm that Tucson and the rest of Arizona have shown for these Sonoran Desert single malts. You never know where an idea will take you, and the opportunity to make a single-malt whiskey with the true character of the place I’ve lived has been so rewarding. I hope we’ve been a part of many memorable moments for folks, and we look forward to being a part of cherished new experiences to come,” said Stephen Paul, Co-founder of Whiskey Del Bac.

As Whiskey Del Bac looks to the next ten years, the organization is focused on increasing its production and will be expanding the current distillery over the next year. To help lead the focus on expansion, Mark A. Vierthaler recently joined the Whiskey Del Bac team as Head Distiller. Mark has over five years of head distiller experience and has developed more than two dozen international award-winning spirits across multiple brands. Since interest for Whiskey Del Bac has increased, the team launched a website within the last year that offers the ability for consumers to order whiskey and merchandise directly from the distillery for delivery or pickup — if they live within Arizona.

About Whiskey Del Bac

Father and daughter co-founders Stephen and Amanda Paul purchased a small 40 gallon still in 2011 and took their whiskey to the local Tucson marketplace with positive feedback. Captivated by his wife Elaine’s idea of drying malt over a mesquite fire instead of a peat fire, Stephen had experimented since 2007 on a tiny 5 gallon still to produce a regional single malt whiskey with the flavor of the Desert Southwest. In 2011, Amanda suggested he make it official and they launched Whiskey Del Bac. Del Bac is an ancient term meaning “from the place where the river reappears in the sand.” It was inspired by Tucson’s Mission San Xavier Del Bac, which was named for its proximity to the Santa Cruz River where groundwater surfaced and gave the desert life.

That “mesquited” —not peated— single malt became The Dorado, and has garnered much attention nationally, including two Double Gold Medals at the largest competition in the U.S., the San Francisco World Spirits Competition. Its sister whiskey in the Whiskey Del Bac line-up, The Classic, recently received a rating of 93 from Wine Enthusiast. Their Distiller’s Cut special releases are getting rave reviews as well, including a recent 91 rating in Whiskey Advocate.

Expanding to a 500 gallon still in 2014, and implementing a 5,000 lb capacity malt house, Whiskey Del Bac is one of only a handful of distilleries in the country to malt its own barley – only malting for The Dorado in order to give the distillery that unique ability to include the mesquited flavor profile.

Luxco rebrands Indiana home of its branded spirits to Ross & Squibb Distillery – American Whiskey News

Luxco rebrands Indiana home of its branded spirits to Ross & Squibb Distillery

Facility’s new name, like its branded spirits, celebrates Indiana’s distilling history 

LAWRENCEBURG, IN (Sept. 29, 2021) Luxco will rename the 174-year-old, Lawrenceburg, Indiana, distiller of its branded spirits Ross & Squibb Distillery™ as it joins the Luxco family of brands. Effective immediately, the distiller of George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey will go by its new name.

Like the brands it produces, Ross & Squibb Distillery pays tribute to Indiana’s distilling history and the pioneers who transformed Lawrenceburg, Indiana, into “Whiskey City USA” and helped make Indiana the rye capital of the world. The Ross & Squibb name is a celebration of two such stories:

“Ross” is inspired by the legacy of George Ross, who in 1847 founded the Rossville Distillery, located on what is now the Ross & Squibb Distillery campus. Considered one of Lawrenceburg’s original distilleries and one of America’s last Prohibition-era distilleries, Rossville Distillery produced some of the finest rye whiskeys in the world and was the inspiration for the Rossville Union Straight Rye Whiskey brand.

“Squibb” calls back to the historic Squibb Distillery, founded in 1869 in Lawrenceburg, Indiana, and later purchased in 1921 by George Remus, King of the Bootleggers® and inspiration for the George Remus Straight Bourbon Whiskey brand.

“In rebranding our Lawrenceburg distillery, we sought to celebrate Indiana’s rich and important distilling history, particularly as it involves the inspiration behind our branded spirits,” said David Bratcher, COO and president of branded spirits for MGP. “All Ross & Squibb brands find their inspiration in Indiana distilling history, so it is fitting the distillery itself now does as well.”

MGP will continue to produce bourbon, rye, whiskey, gin and grain-neutral spirits from this facility under its current name:  MGPI of Indiana, LLC, in Lawrenceburg, Indiana, for its customers.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; Ross & Squibb Distillery, where George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

Douglas Laing’s Scallywag Reveals Second Winter Limited Edition – Scotch Whisky News

Douglas Laing’s Scallywag Reveals Second Winter Limited Edition

Leading distiller, blender and bottler Douglas Laing & Co today unveils the second Scallywag Cask Strength Winter Limited Edition bottling, following the inaugural release in 2020.

Joining the classic award-winning Scallywag Speyside Malt Scotch Whisky and continually-available 10 Years Old offering, the seasonal release is strictly limited to just 4,200 bottles globally. Matured exclusively in a combination of Oloroso and Pedro Ximinéz Sherry butts and offered at a natural cask strength of 53.1% alcohol, proudly without colouring or chill-filtration. Official tasting notes are said to “reflect the Whisky’s deep, amber colour” and include “bold notes of juicy dates, rich toffee sauce and warming spices.”

Each bottle in the latest innovation from the award-winning Speyside Malt brand is presented with a mini, Santa-like, woollen hat; a “fun addition” that the firm says renders it “the ultimate gift for the season of giving”.

Scallywag Brand Manager, Rebecca Fennell, comments:

“We’re delighted to unveil Scallywag’s second Winter Edition bottling, rounding off a year of positive growth for our Speyside Malt brand. The Cask Strength Winter Edition combines a playful pack with truly serious Whisky – matured exclusively in Spanish Sherry casks, this big, feisty, fruity and festive dram is the ultimate warmer for those crisp, magical Winter nights.”

Scallywag Winter Edition is available in specialist spirits retailers and online and is expected to retail at £49.99 / €55.

 

About Scallywag
Twitter #scallywag
Facebook: /scallywagwhisky
Instagram: @scallywagwhisky

A marriage of Single Cask Single Malts, only from the Speyside region of Scotland, Scallywag is matured predominantly in Sherry casks, affording the spirit a rich, dark colour and a deliciously fruity, chocolatey flavour profile. The multi-award winning Scotch Whisky belongs to Douglas Laing’s Remarkable Regional Malts -“the Ultimate Distillation of Scotland’s Malt Whisky Regions” – also encompassing The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), The Gauldrons (Campbeltown), Rock Island (from the Islands) and Big Peat (Islay).

 

About Douglas Laing:

www.douglaslaing.com

Twitter: @DLaingWhisky
Facebook: @douglaslaingwhisky
Instagram: @dlaingwhisky

Douglas Laing & Co. is a leading independent Scotch Whisky distiller, blender and bottler specialising in the selection and release of Single Cask Single and Small Batch Malt Scotch Whiskies. The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing. The company philosophy is to bottle the way the distiller intended – at a high strength and without chill-filtration to preserve the robust and unique character of the Whisky. Douglas Laing’s industry reputation and many awards is testament to this ethos. Douglas Laing’s Remarkable Regional Malts, the Ultimate Distillation of Scotland’s Malt Whisky Regions, encompasses The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Islands (Islands) and Big Peat (Islay). Beyond its Blended Malts expertise, the award-winning Douglas Laing portfolio also includes Provenance, Premier Barrel, Old Particular and Xtra Old Particular, collectively known as the firm’s “Exceptional Single Casks”.

SOCIETY LAUNCHES WHISKY TALK PODCAST SERIES WITH DJ VIC GALLOWAY – Scotch Whisky News


SOCIETY LAUNCHES WHISKY TALK PODCAST SERIES WITH DJ VIC GALLOWAY

Famous faces of Scottish culture and arts including crime writer Ian Rankin to feature on The Scotch Malt Whisky Society’s new podcast series

The Scotch Malt Whisky Society (SMWS) has partnered with Vic Galloway for a special podcast series dedicated to great music and stunning whisky.

Since collaborating with the Society in May 2021 to match music with the 12 SMWS flavour profiles, BBC Scotland DJ and writer Vic Galloway is taking his passion for Society whisky to the next level, with his Whisky Talk: Malts & Music podcast series.

Across the series, Vic will sit down in the Tasting Room at The Vaults, the Society’s spiritual home in Leith, for a whisky-fuelled chat with well-known whisky fans from Scottish cultural life.

Along with a tasting pack of five Society single cask malt whiskies, each of Vic’s guests will explore their creative loves, their passion for whisky and most importantly, how each of the five Society drams has inspired a favourite piece of music.

Whisky Talk: Malts & Music kicks off on Thursday, 7 October with crime writer Ian Rankin, who pairs his Society drams with tunes from John Martyn, James Yorkston, Karine Polwart, The Skids and The Blue Nile.

The podcast series will continue with Norman Blake from Teenage Fanclub, writer Val McDermid, Justin Currie from Del Amitri and Stina Tweeddale of Honeyblood.

BBC Scotland DJ, writer and whisky enthusiast, Vic Galloway said: “Good whisky and good music go hand in hand. I had such a great time pairing 12 music genres with the 12 Scotch Malt Whisky Society flavour profiles earlier this year, and that gave us the idea for Whisky Talk: Malts & Music.

“Asking a whisky-loving creative person to match five malts with five pieces of music and chat to our guests about the experience was a huge amount of fun. As the whisky flows, we go off on unexpected tangents about creative work, opinions and life in general. I hope the Whisky Talk: Malts & Music interviews give listeners and viewers a new insight into these creative minds and some of the finest whisky on the planet. Join us for a good chinwag and spectacular drams!”

Whisky Talk: Malt & Music with Vic Galloway launches on Thursday, 7 October on Spotify, Apple Podcasts, iTunes, Google Podcasts and Stitcher, or simply search for ‘Whisky Talk podcast’.

You can watch the videos of the conversations on the SMWS YouTube channel at: https://cutt.ly/4ERQC4R.

For more information about The Scotch Malt Whisky Society click here.

The Scotch Malt Whisky Society

f: https://cutt.ly/8ERQ0SF

i: https://cutt.ly/AERQ3mu

t: https://cutt.ly/lERQ4WH

Yt: https://cutt.ly/4ERQC4R

#SMWS

About The Scotch Malt Whisky Society

  •   The Scotch Malt Whisky Society was established in Edinburgh in 1983 and now has more than 27,000 members and branches around the world.
  •   The SMWS bottles rare single malt whisky, and a range of other spirits
  •   The Society bottles single malts, unique single casks and exclusive blends
  •   The Society has bottled whisky from more than 140 distilleries from Scotland and beyond
  •   The Society offers a new batch of around 20 single malt whiskies every month
  •   The Society offers a variety of membership packages that can be tailored. Please see: https://cutt.ly/VERWwBs
  •   For more information about the Society, visit: https://cutt.ly/zERQK7W
  •   Twitter: @SMWSUK Facebook: @thesmwsuk Instagram: @smws_uk

New Make Spirits – Holyrood Distillery – Future Scotch Whisky News


– New Make Spirits – Holyrood Distillery –

Before single malt develops, a clear, flavorful liquid called new make is produced. More and more distilleries are choosing to share their aromatic and complex new make spirits with an intrigued public. Post pandemic consumers are becoming increasingly adventurous in their drink choices, playing with new flavours and focusing on drinks with more provenance and the addition of a new spirit to this category is being welcomed by whisky drinkers and beyond. At the forefront of this trend, Edinburgh’s Holyrood Distillery has just launched its Brewer’s Series of new make spirits.

Established in 2019, Holyrood is Edinburgh’s first single malt distillery in almost a century. Built with a vision to create a new kind of whisky distillery, one that would reflect the dynamic and diverse, modern city of Edinburgh. The distillery’s new make spirits range, titled the Brewer’s Series is inspired by Edinburgh’s illustrious heritage as the historic brewing capital of Scotland. Each new make spirit draws upon a different element of the brewing process, from yeast selections to specialty malt ratios. Holyrood are proud to be creating a historically inspired, yet innovative range of liquids, that reflect their working style and ethos, which for whisky fans will prelude the brands inaugural single malt release.

Nick Ravenhall, Managing Director, commented: ‘We have been floored by the response. We initially thought we might sell 500 bottles to die hard whisky geeks and so far we have sold ten times that. We have orders from the Far East, Australasia, Europe, and across the major whisky retailers in the UK. At the request of some of our export partners we put together a release of Aged New Make which showed the development work we’ve been doing on heritage barley varieties such as Maris Otter and Plumage Archer and the work we are doing on yeasts such as US05 the American IPA yeast that helped launch the current IPA trend. That aged new make series sold out in five days.’

The Brewer’s Series comprises four distinct liquids, all of which echo different flavours from beer and distilling processes and methods. ‘Brewers X Distillers Yeast‘ focuses on the yeast selection, fermenting Distiller’s Malt for 111.5 hours, with a combination of M-strain distiller’s yeast and US05 brewers yeast. The ‘Crystal Malt’ spirit replaces 10% of the distiller’s malt, which in beer creates a clean, nutty, caramel flavour. While the ‘Chocolate Malt’ edition is a spirit rich with chocolate, dark fruit and roasted coffee flavors.

A culmination of the team’s explorative attitude and a symbol of their innovative style of whisky making, the final liquid from the range ‘Made By Edinburgh New Make Spirit’ draws on all other three new-make bottlings, combining crystal and chocolate malts alongside their distiller’s malt in the mashbill recipe, adding Edinburgh Ale yeast.

The New Make Brewer’s Series is available to purchase at Royal Mile Whiskies and is priced at £34.95. Please do let me know if you need any further information, or if you’d like to speak to Nick Ravenhall for any further comments.


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