World Whisky Forum Sets Sights on Sustainability

The fourth World Whisky Forum, taking place from 21^st to 23^rd June at Stauning Whisky Distillery in Denmark, will turn its attention to the importance of sustainability in the whisky industry.

The Forum, which brings together distilleries and stakeholders from around the world, is dedicated to building bridges in the whisky community, sharing open-minded thinking, insights and innovations.

The programme will focus on sustainability and its impact on the whisky industry; from how sustainability can impact production, distribution and consumption, to the sustainability of cereal crops and supply of wood, to the design of next-generation whisky distilleries and the future of packaging.

Following an opening day of introductions, scene setting and a keynote speech from Tommy Rahbek Nielsen of sustainable energy provider Vestas Wind Systems, day two will feature two special study sessions exploring the future of sustainability within global whisky.

‘The Use of Finite Resources’ will feature Whyte & Mackay Master Whisky Maker Gregg Glass, Magali Picard from Demptos Cooperage Research and James Brosnan from the Scotch Whisky Research Institute.

Gregg Glass comments: “The World Whisky Forum offers an exciting opportunity to meet with likeminded individuals across our industry from around the globe.

“It’s an honour to have been invited to discuss the use of finite resources. Last year, at Whyte & Mackay we announced our Scottish Oak Programme, through which we’re helping to establish the use of native oak across distilleries in Scotland. It’s an ongoing and rewarding project and I’m proud to be able to share our insights at the World Whisky Forum.

“Dave Broom, one of the co-founders of the World Whisky Forum, has been key within in the industry in supporting my journey as a whisky maker, as well as our Scottish Oak programme in particular. His perspective is truly unique in our industry.”

The second session, ‘Building Sustainable Distilleries and the Financial Upside of Sustainable Production’ will involve Annabel Thomas from Nc´nean Distillery, Alex Bruce from Adelphi Distillery, Todd Leopold from Leopold Bros., Oskar Bruno from Agitator and Bastian Heuser from Stork Club Whiskey / Spreewood Distillers.

The final panel sessions on the third and final day of this year’s Forum will include Joanna Watchman from Content Coms, Ryan Chetiyawardana from Mr Lyan and Peter Kreiner from Noma, who will discuss the challenges and opportunities surrounding ‘Communicating with the Consumer’.

The World Whisky Forum was co-founded by Jan Groth, Ingvar Ronde and Dave Broom, the latter of which will moderate all panel discussions.

Dave Broom comments: “The role of the World Whisky Forum is to be a place where anyone working within the category can come, listen, debate, learn, and share. It is an example of the industry at its best, a collegiate space where everyone’s opinion is valid, no matter how big or small your operation may be.

“No topic is more important than sustainability and navigating this complex area successfully will only be achieved by collective action and debate. I am looking forward eagerly to see what emerges at Stauning and encourage anyone interested to either attend in person – or virtually.”

The three previous World of Whisky Forums have taken place at High Coast Distillery in Sweden, Cotswolds Distillery in the UK and Westland Distillery in the USA. The fourth meeting will be held on the beautiful west coast of Denmark at Stauning Whisky Distillery, a pioneer in the New Nordic whisky movement.

For the first time, attendees can also participate virtually, to watch panel discussions and even tour the distillery. Tickets can be purchased via the World Whisky Forum website – https://worldwhiskyforum.org/tickets/

ANGEL’S ENVY® UNVEILS $8.2 MILLION BRAND HOME EXPANSION AND FIRST VIRTUAL DISTILLERY IN DECENTRALAND

The $8.2 million Brand Home expansion adds 13,000 square feet and doubles annual guest capacity at ANGEL’S ENVY’s distillery in Louisville, Kentucky, U.S.

From June 14, National Bourbon Day, through June 20, fans can visit the ANGEL’S ENVY Meta Distillery virtual pop-up for a gamified bourbon-making experience, interactive cocktail quest, POAP token, NFT wearable giveaways, and more

Louisville, Kentucky (June 7, 2022) – ANGEL’S ENVY®, the Kentucky-based craft distiller that produces finished whiskeys, today unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the facility, will allow ANGEL’S ENVY to welcome an additional 64,000 visitors each year, doubling annual guest capacity. To celebrate, ANGEL’S ENVY, the super-premium whiskey owned by Bacardi Limited, is inviting fans to plan an in-person visit or experience the Brand Home virtually via the ANGEL’S ENVY Meta Distillery, the first-ever distillery experience in Decentraland. The ANGEL’S ENVY Meta Distillery – which includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways, and more – will launch in Decentraland on June 14, National Bourbon Day, and remain open through June 20.

“ANGEL’S ENVY has seen significant growth over the past several years, and that will only be amplified with our Brand Home expansion as we can now better meet the incredible demand from visitors who want to tour our facilities and experience our distillery. We’re proud to be part of such a strong community in Louisville and will continue to invest in our hometown,” said Gigi DaDan, ANGEL’S ENVY General Manager. “We’re thrilled to launch the ANGEL’S ENVY Meta Distillery on National Bourbon Day and look forward to engaging and celebrating bourbon with new audiences from all over the world through the virtual experience.”

The expansion to the ANGEL’S ENVY Brand Home will create approximately 20 new jobs in Louisville and includes new spaces and experiences for guests, such as a larger retail area, five new tasting rooms, an additional bar space, event space, and full catering kitchen and a designated room for ANGEL’S ENVY’s “Bottle Your Own” experience, which will now offer guests the chance to fill their own bottles of a distillery-exclusive Single Barrel offering. ANGEL’S ENVY worked with Joseph & Joseph, Contagious, and Sullivan & Cozart on the design and build for the expansion; construction began in late 2020. Visitors can now learn more about distillery experiences, book tours, and inquire about private events at angelsenvy.com/distillery.

With the launch of the ANGEL’S ENVY Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse. Users (age 21+) are taken on a series of gamified experiences such as a mash bill challenge, cask personalization in the barreling room, and an ingredient quest to create cocktails. In addition, users have the opportunity to plant virtual white oak trees around the distillery, correlating to trees planted in real life through ANGEL’S ENVY’s “Toast the Trees” initiative – a program created in 2014 to raise awareness about the importance of a healthy white oak tree population to preserve the future of bourbon. ANGEL’S ENVY partnered with Terrazero Technologies Inc., a metaverse products and services technology firm and experience development studio, to create the ANGEL’S ENVY Meta Distillery.

“We are excited to welcome the first distillery in Decentraland with the ANGEL’S ENVY Meta Distillery,” said Adam de Cata, Head of Partnerships for Decentraland Foundation. “As we have seen over the past several months, people want to engage in the metaverse with activities and goods that they can relate to from this reality. The ANGEL’S ENVY Meta Distillery creates a new way for people to engage and celebrate in the metaverse.”

Throughout the experience, which is easily accessible for first-time or established users of Decentraland, users will earn virtual badges, a POAP token, and free customized NFT wearables. Users within the U.S. will be able to purchase physical items from the ANGEL’S ENVY web shop and a metaverse cocktail delivered to their door via Cocktail Courier. They can also enter to win an ANGEL’S ENVY mixology kit. More information about how to access and engage with the experience can be found here.

About ANGEL’S ENVY

ANGEL’S ENVY is a Louisville, Kentucky-based craft distiller that produces finished whiskeys. Co-founded in 2010 by the late Master Distiller Lincoln Henderson and his son Wes Henderson, it began as a passion project that combined their family’s deep-rooted passion for and knowledge of the industry with an innovative outlook on bourbon making and finishing. Today, the ANGEL’S ENVY team continues to produce its award-winning core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL’S ENVY opened the doors to its Brand Home, the first full-production whiskey distillery in downtown Louisville, in 2016. In June 2022, ANGEL’S ENVY completed an $8.2 million expansion to its Brand Home, doubling annual guest capacity. The ANGEL’S ENVY distillery is located at 500 East Main Street.

ANGEL’S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

For more information, please visit us at www.angelsenvy.com, or on:

Facebook: facebook.com/AngelsEnvyBourbon or facebook.com/TourAngelsEnvy

Twitter: @angels_envy

Instagram: @angelsenvy

CHIVAS BROTHERS INVESTS IN SUSTAINABLE FUTURE OF SCOTCH WITH £88 MILLION EXPANSION OF ABERLOUR AND MILTONDUFF DISTILLERIES

Cask Whisky Investors Share Excitement for the Latest UK – Mexico Trade Deal

On the 20th May 2022, the UK and Mexico kicked off negotiations to expand on the pre-existing trade deal between the nations. This trade agreement is focused upon expanding the ease at which services and goods can pass between countries. For the whisky investment industry this trade agreement will help to further reduce tariffs on scotch whisky, thus increasing the demand for scotch.

Already great strides have been made in boosting the demand for whisky in Mexico, with the nation being the 7th largest consumer of scotch in 2021. Meanwhile in the preexisting trade deal, one of the biggest moves was the approval of a Geographical Indication for scotch, thus protecting the substance from counterfeits. This has meant that the road has been paved for scotch demand to rise rapidly in the world’s 16th largest economy. In fact due to its rapidly growing population and rising incomes, the demand for imports is expected to grow by 35% by 2035.

One simple principle of whisky investment is that when the demand for scotch rises, so does the price of an investment grade cask. Since more people are consuming the scotch, the cask not only becomes rarer, but is increasingly needed to be bottled or blended in order to meet the demand. The main thing holding back the further proliferation of scotch within Mexico were tariffs which prevented all but the wealthiest being able to regularly afford to purchase whisky. With the removal of these tariffs the wider population will be able to purchase whisky at cheaper prices.

While tequila is the dominant spirit within Mexico, there is little competition between scotch and whisky due to differing drinking cultures surrounding the spirits. In fact due to the trends of premiumisation these two alcohols have seen a rapid rise in popularity, due to their unique flavours and the adoption of both into more widespread mixology. This in turn has instead pushed out spirits such as vodka as younger generations turn to these more exotic spirits.

Of such importance is the trade in spirits between these nations that the opening negotiations were held at drinks multinational Diageo’s London offices. Diageo owns some of the largest scotch distilleries on the planet and two of the biggest tequila brands, meaning that the company is well positioned within the booming Mexican spirits market.

The future looks bright for whisky investors as the talks continue, since this will further open up Mexico and the larger Latin American markets to the expansion of scotch whisky. If you wish to find out more about other recent trade negotiations please see our other articles about India and Australia.

About Hackstons

Located in the iconic Gherkin building in the beating heart of London, Hackstons is a multi-asset brokerage specialising in physical and tangible goods such as scotch casks, luxury timepieces, gold coins along with classic cars and designer handbags.

Media Contact: dominic@hackstons.com

General Enquiries: info@hackstons.com

If you are interested in finding out more about why whisky investment represents the pinnacle of alternative asset investing due to the government support the industry receives, get in touch with us at our website.

IRISH DISTILLERS AND MITCHELL & SON CELEBRATE THE 135^TH ANNIVERSARY OF THE MITCHELLS ENTERING WHISKEY BONDING WITH THE UNVEILING OF GOLD SPOT IRISH WHISKEY

The Spot family shines brighter than ever with a limited-edition whiskey honouring the colourful 135-year legacy of wine & spirits merchants, Mitchell & Son 

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, together with the Mitchell family are marking 135 years of whiskey bonding among the Mitchell family, one of Ireland’s last remaining wine merchants, by crafting a celebratory vibrant Spot release, Gold Spot Single Pot Still Irish Whiskey.

This limited-edition expression pays tribute to the colourful history of the Mitchell’s whiskey bonding business which commenced in 1887 when the bonders sent empty wine and fortified wine casks to the local Jameson Distillery, in Bow Street, to be filled with new single pot still spirit for maturation in its underground cellars. Once filled, the fortified wine casks would be marked with a daub or ‘spot’ of coloured paint, to determine the age potential with Blue Spot, Green Spot, Yellow Spot and Red Spot, respectively indicating the 7, 10, 12 and 15 years of the celebrated expression within the Spot range.

The colour gold symbolises quality, prestige, specialness and celebration and so the Mitchells chose this colour to signify their enduring relationship with whiskey bonding over seven generations and 135 years.  This special release commemorates the past and nods to the future of whiskey innovation by embodying the unmistakable qualities of single pot still Irish whiskey.

Matured for a minimum of nine years, the expression builds on the foundation of ex-bourbon and ex-sherry casks, typical of the Spot whiskey style, and is married together with a unique proportion of hand selected Bordeaux wine casks and port pipes. The inclusion of port casks – sourced from Irish Distillers’ long-established partners in Portugal’s Douro Valley– is a first for a modern iteration of Spot whiskey.

Working in collaboration with the Mitchells, the team at Midleton Distillery was inspired by archive documents dating back to the late 1800s showing significant quantities of port casks imported into Ireland which, once emptied, would have been used to mature whiskey. The combination of the four different cask types imparts exceptional flavours of vibrant fruits enhanced by delicate oak tannins and wood spices, with the port wine-driven cask inclusion adding an additional layer of complexity and character, alongside a taste of history.

Katherine Condon, Distiller at Irish Distillers, comments: “It has been a privilege and a joy to work with the renowned Mitchell family as they took us on a journey through the rich history of their business, handed down through seven generations.

“Gold Spot truly is a liquid time capsule with the wine-driven casks treading a beautiful balance of tradition and innovation and marking their 135-year history of whiskey bonding in Ireland. We cherish these opportunities to collaborate with the Mitchell family and look forward to welcoming even more whiskey fans to taste a piece of whiskey history within the Spot family.”

Jonathan Mitchell, Managing Director at Mitchell & Son, adds: “As the oldest family run wine and spirits merchants in Ireland, we’re delighted to continue the legacy of the Spot family, and our family’s historic role in Dublin’s whiskey bonding era.

“It has been fascinating to once again collaborate with Katherine Condon and the talented team at Midleton to celebrate the colourful story of our family business, utilising casks that would have been originally introduced to Irish whiskey in the late 1800s. We’re excited to see what the future holds for this wonderful family of whiskeys.”

Unveiled at Whiskey Live Dublin, the non-chill filtered release is bottled at 51.4% ABV or 102.8 Proof – a reference to historical methods of measuring alcohol content as noted in the Mitchell’s archive. The whiskey will be available online from www.spotwhiskey.com from 12pm Irish Time and at Whiskey Live Dublin on the 10^th of June and from Mitchell & Son stores and all established retailers from Tuesday, 14^th of June at the RRP of €120.  It will be available to buy in Ireland, France, the UK and Global Travel Retail, and the USA from mid-July.

Gold Spot Tasting Notes 

Nose: Opens with a bouquet of autumnal berries that develop into notes of apple and pear before evolving into rich stone fruits. These are intertwined with layers of wood spices, vanilla and perfumed wine undertones.

Taste: Rich pot still spices with vibrant fruits enhanced by the delicate oak tannins and wood spices. While The sweet influences of the charred and toasted oak deliver a character that embellishes the unique mix of wine-seasoned casks.

Finish: Rich and lasting with the intricate nature of the wine casks and pot still spices lingering.

#GoldSpotIrishWhiskey

Notes

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 8.6m cases in 2021. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard 

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

Award-winning whisky Glen Scotia unveils bold new look as it heralds
a new era for the brand

Campbeltown distillery, Glen Scotia, has unveiled a series of striking new bottle and packaging designs, as it continues to underline its ambition of being one of the most recognised and sought-after scotch whiskies in the world.

The multi-award-winning brand is renowned for its superior whisky-production capabilities. Earlier this year, it released its oldest and rarest expression to date, an exceptional 46-year-old that spotlighted the outstanding artistry of the distillery team.

Glen Scotia’s 25-year-old was awarded ‘Best in Class’ and therefore the ‘Best Whisky in The World’ at the San Francisco World Spirits Competition 2021, and late last year it was also crowned Scottish Distillery of the Year at the Scottish Whisky Awards. It is the first time any distillery has won both, let alone in the same year.

To celebrate these significant achievements and affirm its ongoing ambitious growth plans, Glen Scotia’s full core range packaging has been redesigned, as well as the introduction of a new bottle design for its standard and premium ranges, reinforcing the brand’s premiumisation and shelf stand out.

Bolder shades of gold, deep aqua and emerald green on the primary and secondary packaging, depicting the colours of Campbeltown’s seafaring roots and leafy coastlines, pay homage to the distillery, the region and its signature style.

With a history dating back to 1832, the refresh is also a further opportunity for consumers to unpack Glen Scotia’s history in the town once known as the ‘Victorian whisky capital of the world’. Each expression will be wrapped in luxury labelling detailing icons of heritage, master distiller notes, and each expression’s unique place in the prized portfolio.

The updated designs represent a significant investment for the business as it looks to further drive sales and recruit more consumers from around the world to experience the exceptional whisky making craftsmanship of Campbeltown.

In the 18^th century, Campbeltown was home to over 30 distilleries yet today, Glen Scotia is one of only three enduring distilleries in the beautiful coastal region. Through a programme of continued investment and local effort, the distillery has gained deserved international attention, allowing the potential of the town to be realised once again.

Colin Matthews, CEO of The Loch Lomond Group, Glen Scotia’s parent company, said: “Glen Scotia has forever held a special place in Scotland’s west coast, but in recent years, thanks to the commitment of our team and significant investment in our distillery, the brand has grown exponentially.

“The Glen Scotia distillery is at the forefront of Campbeltown’s renaissance – showcasing the town’s rich whisky heritage, guiding the way for others to follow, and now putting the town and Glen Scotia back to the very centre of attention on the world’s whisky map. It has been made possible by our team’s knowledge, dedication, craftsmanship and determination, and we are very excited to take this stunning new packaging to the world.

“We are the only distillery in the world to have achieved both the highest accolade at the San Francisco World Spirits Competition and be crowned Scottish Distillery of the Year, an incredibly proud achievement for us all and even more special that it was all accomplished within the same 12 months. It is a feat only possible for the very best, but we continue to show our enthusiasm and ambition for Glen Scotia and Campbeltown to grow further with the release of this beautiful new packaging.

“We continue to be determined to share Glen Scotia’s thought-provoking heritage and mark its place as one of Scotland’s most impressive and creative whisky distilleries. The whisky industry can be a crowded place, but we are confident this latest move to further enhance the brand will positively spotlight Glen Scotia Whisky for years to come.”

For further information visit: www.glenscotia.com/

About Glen Scotia

Distiller Glen Scotia has been producing single malt whisky in Campbeltown since 1832 and is one of three surviving distilleries in Campbeltown. The distillery still maintains much of its original design, including the fermenters, the stillroom, and the dunnage warehouse dating from the 1830s.To this day, the distillery team follow in the footsteps of their founders, using traditional methods, carefully creating the unique Campbeltown maritime style the brand has become world-famous for.

In 2021, Glen Scotia’s 25-Year-Old Single Malt Scotch whisky was awarded ‘Best In Show Whisky’ at the San Francisco World Spirits Competition. Over 3,800 entries across thirty-one categories were judged with Glen Scotia being awarded the overall winner across all countries and styles. In addition to this, Glen Scotia was also named Scottish Whisky Distillery of the Year at the Scottish Whisky Awards, an accolade it received just seven months after being crowned as the ‘Best in Show.’

Wyoming Whiskey releases National Parks No. 2 to support Yellowstone Forever in celebration of park’s 150th anniversary

THE ‘WHISKEY OF THE WEST’ REMAINS TRUE TO ITS COMMITMENT TO PROTECT AMERICA’S WIDE OPEN SPACES

Kirby, WY (June 1, 2022) –  Wyoming Whiskey announces the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary. The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021. It is now available in Yellowstone National Park and throughout Wyoming. It is also available in select U.S. markets and online from ReserveBar, Flaviar and Caskers.

The inaugural release of Wyoming Whiskey’s National Parks series contributed over $120,000 to the National Park Foundation in 2021. Wyoming Whiskey continues on a steadfast mission to support our nation’s sacred outdoor spaces with this year’s initiative and has committed to donating $150,000 to Yellowstone Forever in the park’s historic 150th year.

March 1, 2022, marked the 150th anniversary of the opening of Yellowstone National Park— the world’s first national park. Yellowstone Forever supports Yellowstone National Park through three main initiatives: Wildlife Forever, Trails Forever, and Here Forever. Wildlife Forever focuses on conservation efforts encompassing all of the species that call the Park home. Trails Forever supports ongoing trail maintenance as well as new initiatives. Here Forever supports the Park on climate and environmental related projects to increase efficiency within the Park and reduce the overall environmental impact.

For every bottle sold of Wyoming Whiskey National Parks No. 2 (MSRP $69.99) from May 2022 until supplies last, Wyoming Whiskey will donate $5 up to a maximum donation of $150,000 based on distributor depletions to support Yellowstone Forever in preserving Yellowstone National Park for the next generation of wonderers, wanderers, and explorers.

“Wyoming Whiskey was born on the doorstep of Yellowstone and it has played a profound role in the development of our brand and the enrichment of our people,” said David DeFazio, Co-Founder of Wyoming Whiskey. “Our partnership with Yellowstone Forever recognizes the importance of the Park and provides the perfect opportunity to support current and future conservation needs.”

“Yellowstone Forever is proud to have Wyoming Whiskey on board as a partner in Yellowstone’s future. Their commitment to preserving the world’s first national park will help ensure that the next generation experiences a vibrant and thriving Yellowstone,” said Lisa Diekmann, President & CEO of Yellowstone Forever.

The limited edition release is a straight bourbon whiskey made from 68-percent corn, 20-percent wheat, and 12-percent malted barley. Wyoming Whiskey National Parks No. 2 whiskey is bottled at 105 proof. All grains are grown In Wyoming and are non-GMO. The water used to produce Wyoming Whiskey is also sourced from a local limestone aquifer that has not seen the light of day in over 6,000 years. Tasting notes are as follows:

COLOR: Amber, Goldenrod, Toasted Maize

NOSE: Sandalwood, Cane Sugar, Orange Cream, Peach, Lemon Peel

PALATE: Marzipan Buttercream, Carrot Cake, Browned Spices, hints of Toffee and Salted Caramel

MOUTHFEEL: Ethereal, forward yet smooth with swelling dryness

FINISH: Zesty Orange/Lemon, Lingering oak, Black Pepper, Leather

This fall, Wyoming Whiskey will be launching a limited release Single Barrel to continue the celebration. This whiskey will be released in a limited edition run of 180 bottles. Stay tuned for more information on this official release in the coming months.

Sign up to become a Whiskey Baron to receive the latest news and special offers from Wyoming Whiskey. For daily updates, follow Wyoming Whiskey on Instagram, Facebook and Twitter.

About Wyoming Whiskey—The Whiskey of the West

Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America’s next great bourbon. That goal has evolved to include all whiskies. The company and their products are a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey.  They use the finest corn, winter wheat, winter rye, barley, and water from the Big Horn Basin and promote Wyoming’s natural and human resources.  Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com.

About Yellowstone Forever

Yellowstone Forever is the official nonprofit partner of Yellowstone National Park. Yellowstone Forever’s mission is to protect, preserve, and enhance Yellowstone National Park through education and philanthropy. The nonprofit raises money to fund priority projects that protect Yellowstone’s ecosystem and wildlife; preserve the park’s heritage, history & trails; and enhance visitor education and experiences. Yellowstone Forever offers educational programs for visitors of all ages through the Yellowstone Forever Institute and operates 11 educational Park Stores in and around Yellowstone. For more information visit www.Yellowstone.org.

JAMES B. BEAM DISTILLING COMPANY INTRODUCES HARDIN’S CREEK™, A NEW SERIES OF UNIQUE AND RARE, LIMITED-EDITION WHISKEYS ROOTED IN THE BEAM FAMILY LEGACY

 Hardin’s Creek™ Launches Jacob’s Well™ and Colonel James B. Beam™, an Exclusive Collection from Freddie Noe, Newly Appointed Master Distiller of the Fred B. Noe Distillery 

Clermont, Kentucky (June 01, 2022) – Today, the James B. Beam Distilling Company (JBBDCo) celebrates the launch of Hardin’s Creek™, a new brand that will chart the ongoing story of the Beam family legacy, one that is more than 227 years in the making, through highly limited and rare releases. Hardin’s Creek is the next generation of boundary-pushing, premium American Whiskey inspired by the expertise of seven generations of Beam Master Distillers.

Hardin’s Creek is an ongoing series of annual releases, featuring some of James B. Beam Distilling Co.’s rarest and most unique liquids and grounded in the rich experience and distilling expertise of James B. Beam Distilling Co. Each set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. This year’s inaugural Hardin’s Creek series will launch with two expressions: Jacob’s Well™ Kentucky Straight Bourbon Whiskey, a thoughtful blend of two ultra-aged bourbons, and Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey, a carefully crafted young whiskey.

“We couldn’t be more excited to launch Hardin’s Creek, particularly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. This has been a long time in the making, and I can’t wait to share it with the world,” said Freddie Noe, the newly appointed Master Distiller of the Fred B. Noe Distillery. “Every detail, from the blending techniques to the labels, draws inspiration from centuries of our family’s history, paying homage to our heritage while looking towards our future.”

The Fred B. Noe Distillery was thoughtfully named after seventh-generation Master Distiller Fred Noe, with the intent of producing new-to-world innovative products as part of the next generation of whiskey such as Little Book® and Booker’s®. On May 12, 2022, Freddie Noe was officially named the Master Distiller of the Fred B. Noe Distillery, announced by his father Master Distiller Fred Noe. This is significant as it is the first time in Beam history that there are two family members, working alongside one another, sharing the Master Distiller title at the James B. Beam Distilling Co. homestead in Clermont, KY.

Today the Beam name is synonymous with bourbon, and that all started with Johannes Jacob Beam, the forefather of America’s first family of bourbon. In 1795, Jacob Beam set down roots in the foothills of Western Kentucky. He started with a sturdy but humble well to draw water from a nearby creek. That water powered a mill – the mill to grind fields of corn – which formed Jacob Beam’s earliest mashes. That creek – Hardin’s Creek – became the first source of his family’s enduring legacy.

For real-time information about Hardin’s Creek, we encourage consumers to follow along on Instagram @HardinsCreek. Both limited-edition expressions will be available at retail and in bars and restaurants in the United States beginning July 2022.

HARDIN’S CREEK JACOB’S WELL KENTUCKY STRAIGHT BOURBON WHISKEY

Jacob’s Well is a thoughtful blend of two ultra-aged expressions: one 16-year-old traditional bourbon and one 15-year-old high-rye bourbon blended to achieve a depth of flavor unlike any other in Beam history. This edition pays tribute to the first family distiller, Jacob Beam, and the well he built in 1795. What first served as a water source would later represent a legacy built from one generation to the next as the inspiration behind this premiere, limited-edition bourbon. Freddie Noe distilled it using precious barrels laid down years ago by other hands, which he then intuitively hand-selected, blending together centuries of expertise with a vision for the future. Old whiskeys passing through new hands – on to yours.

“Jacob’s Well is some of the best bourbon coming out of this distillery,” shared Freddie Noe.

JACOB’S WELL | 54% ABV | Suggested Retail Price: $149.99

COLOR Rich amber with burgundy highlights

NOSE    Sweet vanilla and caramel paired with hints of rich oak

PALATE Oak and char married with stone fruits

FINISH  Smooth with lingering notes of vanilla and brown sweets

HARDIN’S CREEK COLONEL JAMES B. BEAM KENTUCKY STRAIGHT BOURBON WHISKEY

The repeal of Prohibition ushered in a new age of opportunity and Colonel James B. Beam was quick to seize the moment. Setting out to rebuild what had been lost and build upon it further. It took just 120 days for Colonel James B. Beam, also known as Jim Beam, to get Clermont Distillery up and running again – proof that quality is not necessarily a function of time. In honor of the Colonel’s legacy, Colonel James B. Beam was crafted. The limited-edition, two-year-old whiskey achieves a depth of flavor usually reserved for more mature bourbons by taking it off the still at a lower distillation proof, imparting more flavor from the fermentation process and letting the barrel’s characteristics shine through at a younger age. In making this whiskey, Freddie Noe was inspired by the style of bourbon the Colonel was making on day 121: low distillation proof for a fuller flavor, guaranteeing the rich complexity of the young whiskey stays intact.

“Colonel James B. Beam is made to change the perception of what a bourbon is and can be,” shared Freddie Noe.

COLONEL JAMES B. BEAM | 54% ABV | Suggested Retail Price: $79.99

COLOR Amber gold

NOSE    Robust vanilla and caramel notes

PALATE Deep and complex flavors of vanilla, nuts, and oak

FINISH  Long and full finish

Jacob’s Well and Colonel James B. Beam are best enjoyed neat or served over a large ice cube in a lowball glass where their complex flavors can be appreciated with each sip. But, as Fred and Freddie Noe like to say, everyone should drink their whiskey however they like it best. 

ABOUT THE FRED B. NOE DISTILLERY

Hardin’s Creek is made at the Fred B. Noe Distillery, dedicated to Seventh Generation Beam Master Distiller Fred Noe and led by Noe’s son, Freddie Noe, the Master Distiller of the Fred B. Noe Distillery. Celebrating the James B. Beam Distilling Co.’s ethos of Genuine in the Making, it embodies the tireless and timeless commitment to honoring, elevating and pioneering what American Whiskey should and could be. The new distillery offers a space for continued experimentation and exploration of the future American whiskey category. It will also offer experiential learning through distillation sessions and seminars with Freddie Noe, hands-on activities in the blending lab and a tasting bar to sample new and yet-to-be released innovations for select members of the trade. Additionally, a state-of-the-art classroom for the University of Kentucky®’s James B. Beam Institute for Kentucky Spirits will be housed at the Fred B. Noe Distillery wherein future leaders in the American Whiskey industry will come together to learn the genuine whiskey making craft firsthand from the James B. Beam Distilling Company’s experts.

The distillery is powered by renewable energy through a high-efficiency electric boiler and the purchase of renewable energy certificates (RECs) and also produces several of the James B. Beam Distilling Co’s well-known and award-winning brands, including Freddie’s acclaimed Little Book® Whiskey annual series of blends, Booker’s® Bourbon and Baker’s® Bourbon. 

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

Evan Williams Bourbon announces 2022 class of American-Made Heroes
to be featured on limited-edition bottles nationwide
Evan Williams American Hero bottles feature one of six veterans selected for their acts of service

BARDSTOWN, Ky. (May, 2022) – A select group of veterans are the new Evan Williams American-Made Heroes, recognized as those who are making a difference in their communities and across our country.

Evan Williams Bourbon announced today the 2022 class of veterans selected as American-Made Heroes to be featured on the limited-edition Evan Williams American Hero bottles. Each of the six veterans are affiliated with organizations that were recipients of the 2021 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund.

First established in 2020, the American-Made Heroes Foundation Fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 48 veteran heroes on its American Hero Edition bottles and has donated $450,000 to nonprofits supporting the veteran community across the country.

“As an American-made and American-owned Bourbon, we are proud to celebrate the heroic stories of military veterans, chosen for their selfless acts of service at home and abroad,” Julie Cole, Evan Williams Bourbon Senior Brand Manager said. “The purpose of the foundation is not only to provide a platform for sharing their inspiring stories, but also raising public awareness for causes impacting the veteran community and supporting nonprofit organizations that help veterans and their families.”

The 2022 Evan Williams American-Made Heroes are:

Chris Reder

Warner, S.D.,

Petty Officer, U.S. Navy

Chris joined the U.S. Navy and graduated from the U.S. Military Intelligence School, where he trained to be a Cryptologic Naval Intelligence Operator. After later sustaining a traumatic brain injury and being medically separated from the Navy, Chris returned to his South Dakota roots to establish what is now the DTOM 22/0 Foundation and Veterans Ranch, a safe place for healing and recovery for military service members, veterans, and their families. To learn more about the DTOM 22/0 Foundation and Veterans Ranch, visit https://dtom220.org/.

Alan White

Waco, Texas

Gunnery Sergeant, U.S. Marine Corps

Alan first enlisted in the U.S. Air Force and later joined the U.S. Marine Corps where he worked with a total of five military service dogs during his 11 years there. Feeling restless in his retirement, Alan continued to pursue his passion of working with canines and in 2018 he founded WhiteHaven Canine Evaluators, a nonprofit organization that currently serves 15–24 veterans annually by selecting and training dogs to be life-saving Emotional Support Animals. To learn more about WhiteHaven Canine, visit https://whitehavencanine.org/.

Shirley Dominick

Haymarket, Va.

Major, U.S. Air Force (RET.)

Shirley worked in communications for the U.S. Air Force for 22 years, leading critical initiatives at the Pentagon and across Europe. Upon retirement, she continued to help others by volunteering with her church which led to co-founding the organization Serve Our Willing Warriors and later opening the Warrior Retreat Center at Bull Run, providing a much-needed break for recovering service members at military hospitals. To learn more about Serve Our Willing Warriors and Warrior Retreat at Bull Run, visit https://www.willingwarriors.org/

DeAndria L. Hardy

Spartanburg, S.C.

Corporal, U.S. Marine Corps

DeAndria served as an Ammunition Tech and Squad Leader as part of Operation Western Accord in 2012. She was later honorably discharged and struggled to find the support she needed as a female veteran. DeAndria continued to fight to improve her circumstances and launched the BattleBetty Foundation in August 2018. BattleBetty is South Carolina’s first Women Veteran Resource Center providing emergency shelter, a clothes closet, and empowerment workshops to female veterans. To learn more about the BattleBetty Foundation, visit https://battlebettyfoundation.com.

Marilyn Kelly-Cavotta

Bethlehem, Pa.

Staff Sergeant, U.S. Army (RET.)

Marilyn deployed to Iraq as a full-time U.S. Army medic, where she assisted in providing medical care to over 4,000 troops. She served for 13 years before untreated Post-Traumatic Stress Disorder (PTSD) led to her medical retirement. She then became involved with Shamrock Reins, a specialized equine therapy center offering complimentary services to military veterans. Marilyn joined the board in 2015 and remains committed to the ongoing success of the organization and assisting fellow service members in their transition to civilian life. To learn more about Shamrock Reins, visit https://shamrockreins.org.

Mike Arena

Shalimar, Fla.

Master Sergeant, U.S. Air Force (RET.)

After numerous deployments around the world as an Operational Medic with the U.S. Air Force, Mike was diagnosed with Post-Traumatic Stress Disorder (PTSD) and Traumatic Brain Injury (TBI). He was medically retired after serving for more than 23 years and joined a program that paired service dogs with veterans. The restorative therapy Mike received from his own service dog, Orion, became the genesis for Healing Paws for Warriors (HP4Ws), a nonprofit organization Mike co-founded. Healing Paws for Warriors provides rescue to trained service dogs to combat veterans faced with PTSD, TBI and/or MST at no cost to the veteran. To learn more, visit https://www.healingpawsforwarriors.org.

The limited-edition American Hero bottling is adorned with red and white stripes and stars.  Displayed on the side of each bottle is one of the brand’s key taglines “American Owned, American Made, American Proud” celebrating Evan Williams’ legacy as Kentucky’s first commercial distiller. Each bottling prominently features one of the American-Made Heroes on the side of the label along with their story of service.

More than 400,000 bottles of the Evan Williams American Hero Edition are available nationwide, bottled at 86 proof for a suggested retail price of $24.99 for the 1.75L.

To learn more about each of the 2022 American-Made Heroes and the American-Made Heroes Foundation Fund, visit https://american-madeheroes.com/.

ABOUT EVAN WILLIAMS

The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND

Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Kentucky Distillers’ Association Welcomes Allison Delande as Director of Special Projects

Kentucky Distillers’ Association Welcomes Allison Delande as Director of Special Projects

FRANKFORT, Ky. – The Kentucky Distillers’ Association today announced that Allison Delande has joined the historic non-profit trade group as its first-ever Director of Special Projects.

An events management, marketing and branding expert, Delande spent the past 20 years strategically developing, building and managing brands through multiple channels, including in-person experiences, web, marketing, advertising and fund-raising.

“We’ve had the pleasure of working directly with Allison on several key events and initiatives over the last few years and have been incredibly impressed with her work ethic, passion, professionalism and expertise,” KDA President Eric Gregory said.

“Allison’s experience will greatly benefit the KDA and our members as we continue to market and grow the profile of Kentucky Bourbon around the world and strengthen the Commonwealth’s title as the one, true and authentic home for Bourbon.”

At the KDA, Delande will coordinate and elevate KDA-related events and initiatives, including the Kentucky Bourbon Hall of Fame®, Order of the Writ®, the Kentucky Bourbon Affair™, KDA Annual Meeting, legislative receptions and other special projects and internal events.

Delande said she looks forward to using her talents to widen the impact of Kentucky Bourbon.

“I’m truly grateful for this opportunity to join the KDA and further highlight its key initiatives,” Delande said. “Kentucky’s Bourbon industry is on an outstanding trajectory and I look forward to helping it achieve ever greater success.”

Delande comes to KDA from Minnick Media Inc., where she managed day-to-day operations, programming and experiential marketing for Fred Minnick’s growing business and brand.

“Allison is going on to new and additional great opportunities with the KDA. It’s a hard loss for my organization, seeing such a multi-talented employee and outstanding person leave my company, but her transition is great for Bourbon at large,” Minnick said.

“Working with the KDA, Allison will bring her knowledge and depth of experience to initiatives that benefit the entire industry. I look forward to partnering with her and the KDA on Bourbon-related events in the months and years ahead.”

Born near Toronto, Canada, Delande grew up in Cincinnati and received her bachelor’s in fine arts from Northern Kentucky University. After moving from Chicago to Louisville in 2007 with her family, she served as marketing and event coordinator for the Louisville Water Company, managed all aspects of the Louisville Certified Tourism Ambassador program, and worked with Bourbon Women Association.

She and her husband, Keith, have 16-year-old twins and live in Prospect.

Founded in 1880, the KDA is the voice for Bourbon and spirits issues. Its diverse membership produces the overwhelming majority of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are building the next generation of America’s only native spirit.

Bourbon is one of Kentucky’s most treasured industries, a thriving $9 billion economic and tourism engine sustaining more than 22,500 jobs with an annual payroll topping $1.23 billion each year, over $285 million in local and state taxes and $1.8 billion in federal alcohol taxes.

A key export, the iconic industry is currently in the middle of a $5.2 billion building boom, from innovative new tourism experiences to expanded production facilities, bottling centers and aging warehouses, all to meet the growing global thirst for Kentucky Bourbon.

Bourbon production has skyrocketed more than 435% since the turn of the century.

Kentucky now boasts more than 10.3 million barrels of Bourbon aging in warehouses across the Bluegrass, the most in its revered distilling history. Distillers filled more than 2.4 million barrels in 2020 alone, the third year in a row that production topped the two million mark.

Attendance at the KDA’s Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® experiences continue their rapid rebound from COVID and closures, up 160% in total attendance from last year and just down slightly from the pre-pandemic record in 2019.

Visit www.kybourbon.com and www.kybourbontrail.com to learn more.