ARDBEG’S ICONIC TEN… NOW AT CASK STRENGTH

  < Islay Distillery honours loyal fanbase by releasing their most-wanted whisky >

Ardbeg’s loyal fanbase – the Committee – have been crying out for a cask-strength edition of the smoky icon Ardbeg Ten for more than 20 years. Today the Islay Distillery grants them their wish, by unveiling a momentous, cask-strength edition of its classic 10-year-old single malt. Matured in hand-selected casks, uniquely filled with spirit at an unusually high strength, this bottling brings an unrivalled intensity to Ardbeg’s classic, peaty taste with a naturally elevated ABV.

Crafted on the remote Scottish island of Islay for more than 200 years, Ardbeg is one of the world’s smokiest, peatiest Islay malt whiskies. Its flagship Ten has long been revered by Committee members as the ultimate expression of the Distillery’s smoky style. And a cask-strength edition has topped their most-wanted list, since a highly limited (and even more highly coveted) release was shared in Japan in 2003.

In answer to the Committee’s plea, Ardbeg’s whisky creators, led by Dr Bill Lumsden, vowed to create a historic edition of this classic malt in its members’ honour. So, they hand-selected a few choice American oak bourbon casks, including some experimental barrels unusually filled with undiluted spirit. The result is an Ardbeg of incredible intensity. Bursting with rich aromas of tar and sea spray and smooth, sweet tastes, this rare edition of Ten is bottled at 61.7% ABV – the highest strength of any Committee Release to date.

Fittingly, this milestone whisky is the first Committee edition unveiled during the tenure of new Co-Chairs, Master Blender Gillian MacDonald and Distillery Manager Bryony McNiven. Gillian said: “This cask-strength Ardbeg Ten is a momentous celebration of our Distillery’s classic style. Created by Dr Bill and myself from casks filled with new-make spirit at a higher-than-usual strength, it has all the flavours Committee members know and love, infused with a new intensity. Those who are lucky enough to lay their hands on a bottle will find aromas of toffee, tar, with classic notes of fennel and sea spray, and sweet sooty tastes of peat moss, malt and smoked cinnamon – amplified in an unforgettable dram. Slàinte to our Committee!”

Bryony said: “Ardbeg Ten Cask Strength is arguably one of the most wanted Ardbegs ever. It’s fantastic to finally be sharing it with the Committee. What a dram – a perfect balance of wood smoke, citrus sweetness and salt.”

Released especially for members of the Ardbeg Committee, this cask-strength edition of Ardbeg Ten will be available online at Ardbeg.com from 24^th February 2026, RRP £75.

For those intrepid enough to venture to the Distillery, there will be a small number of bottles ready to buy in person. For more news on all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at www.ardbeg.com/committee. Membership is free and all Ardbeg fans are welcome.

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Ardbeg Ten Cask Strength Tasting Notes:

ABV:     61.7%

Colour: Pale Gold

Aroma: Rich, earthy, smoky and spicy, with a marvellous combination of toffee, tar and creosote, coffee grounds and sea spray. Subtle hints of vanilla and lime manage to fight their way through the smoke, and a few drops of water release some classic Ardbeggian scents, like fennel and bonfire embers.

Taste: The texture is mouth filling and noticeably spicy, and the palate is surprised by an immediate and intense sweetness, reminiscent of smoked cinnamon and paprika. This is then followed by enormous waves of smoky notes – soot, tar, creosote, peat moss and woodsmoke to name a few, but the smokiness is always balanced by a gentle malty or biscuity flavour.

Finish: Mentholic and almost cooling, with hints of eucalyptus and antiseptic lozenges.

RRP: £75

Ardbeg

Ardbeg prides itself on being The Ultimate Islay Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future, and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well-established as a niche, cult malt, with a passionate following. Today, Ardbeg is one of the world’s most highly awarded smoky single malt whiskies. 

The Ardbeg Committee

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 200,000 members of the Ardbeg Committee in over 140 countries.  Committee Members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee, chaired by Master Blender Gillian Macdonald and Distillery Manager Bryony McNiven, is free to join at ardbeg.com.

Awards

Ardbeg is one of the world’s most highly awarded smoky single malt whiskies.  Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions.  Ardbeg has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013).  At the 2014 Global Icons of Whisky Awards, then Distillery Manager Mickey Heads was voted ‘Distillery Manager of the Year’.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. Ardbeg Ten Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019. In 2020, the International Whisky Competition awarded Ardbeg Corryvreckan first place for Best Single Malt Scotch, Best Single Malt Scotch (No Age Statement), Best cask Strength (Over 57% ABV), Best Peated Scotch and Best Islay Single Malt. Ardbeg Wee Beastie also earned first place for Best Single Malt Scotch Under 10 Year Old and The Ardbeg Distillery achieved another Distillery of the Year award. In 2021, Dr Bill Lumsden was awarded Master Distiller of the Year for the fifth time, and Ardbeg Uigeadail won World Whisky of the Year in the International Whisky Competition. In 2022, at the International Whisky Competition, Ardbeg was awarded The Distillery of the Year Award, while Ardbeg Ardcore won first place in Best New Scotch Release, Best Peated Single Malt and Best Islay Single Malt. In 2023, Ardbeg was awarded four Gold and eight Silver medals at the International Spirits Competition, Silver in the International Wine & Spirits Competition and Double Gold at the San Francisco World Spirits Competition. Ardbeg 25 Years Old was named the World’s Best Scotch Whisky at the 2023 New York Wine Spirits Competition, and received a Platinum medal at the 2024 San Francisco World Spirits Competition. 

Sustainability

Ardbeg is dedicated to sustaining its island home and community. With a vision of enhancing Islay for future generations, Ardbeg has devoted itself to restoring parts of the island’s precious peatland – a vital habitat for wildlife and a key carbon store. Working with the landowner, Ardbeg has begun transforming Kintour peat moor near the Distillery, cut for use in Ardbeg’s maltings decades ago. Ardbeg has also committed to a landmark conservation partnership with RSPB Scotland, Suntory Global Spirits and Diageo to restore 1,000 hectares of peatland in The Oa nature reserve. Over time, these projects aim to return Islay’s peatland to its native state, increasing biodiversity, helping mitigate against the effects of climate change and safeguarding the island’s natural heritage.

Meanwhile, Ardbeg has established the £1million Ardbeg All Islay Fund, which supports enterprising projects and organisations on the island. This five-year fund gives contributions to local sports clubs, musical and cultural organisations, helping to make Islay a better place to work and live.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

The Great American Whiskey Collection Shatters Records 

at Sotheby’s New York

Landmark Sale Achieves $2.5 Million — Now the Most Valuable American Whiskey Collection Ever Sold

Old Rip Van Winkle 20 Year Old Single Barrel “Sam’s” Fetches $162,500

— Most Valuable Bottle of American Whiskey Ever Sold at Auction — 

Van Winkle 18 Year Old Special Reserve Single Barrel “Binny’s” 

Realizes $106,250

Jonny Fowle, Sotheby’s Global Head of Spirits, on the rostrum during the sale of The Great American Whiskey Collection

Jonny Fowle, Sotheby’s Global Head of Spirits, said: “This was a landmark moment for American whiskey. Breaking the record for the most valuable American whiskey collection ever sold is a testament to the extraordinary rarity and quality of this collection, as well as the passion and expertise of collectors worldwide. The enthusiasm from bidders was phenomenal, reflecting a global appreciation for American whiskey that continues to grow year after year. This exceptional auction has propelled Bourbon and Rye into a new stratosphere of desirability.”

New York, 25 January — History was made last night at Sotheby’s New York, where The Great American Whiskey Collection achieved $2.5 million, becoming the most valuable single-owner American whiskey collection ever sold at auction and the most valuable single-owner spirits auction ever held in New York. More than doubling its low pre-sale estimate (est. $1.17–1.68 million), the sale drew intense competition from determined collectors online, on the phones, and in the room for some of the rarest and most coveted Bourbon and Rye ever bottled, many of which set new auction records.

The white-glove auction, held at Sotheby’s new global headquarters in the iconic Breuer Building on Madison Avenue, marked the first-ever live, single-owner American whiskey sale in history. As part of the campaign for the auction, Sotheby’s installed a specially designed pop-up bar within The Breuer to prominently display the collection, allowing collectors and visitors to experience the bottles up close in an immersive setting. The meticulously curated collection featured 360 exceptional bottles, ranging from Old Rip Van Winkle and Old Fitzgerald to Red Hook Rye and beyond. The sale was a remarkable success, with 100% of lots sold and 89% exceeding their high estimates. With demand for American whiskeys invariably domestic and spread across the United States, 96% of the lots were acquired by collectors based in North America. Notably, nearly a third of buyers were new to Sotheby’s, with over half aged 40 or younger.

The top lot was a bottle of Old Rip Van Winkle 20 Year Old Single Barrel “Sam’s” (1982), which shattered records by selling for $162,500 (est. $70,000–100,000), making it the most valuable bottle of  American whiskey ever sold at auction*. Hailed as one of the most legendary bottles of Kentucky bourbon ever produced, the “Sam’s” is also the highest-proof Van Winkle release in history, bottled at an extraordinary 133.4 proof. With only 60 hand-numbered bottles ever made, it ranks among the rarest American whiskeys in existence. Last night’s sale marked the first time the “Sam’s” appeared at auction in over a decade.

Zev Glesta, Sotheby’s Whiskey Specialist, commented: “This sale represents a defining moment for American whiskey at auction, underscoring the legendary status of the Van Winkle name and the extraordinary significance of the ‘Sam’s’ Old Rip Van Winkle. The result reflects the continued maturation of the global market for the rarest American whiskeys and a growing appreciation for the craftsmanship, heritage, and rarity that define the very best of American distilling. A bottle of this calibre is not just a collector’s item but a piece of American whiskey history.”

The sale was further propelled by an exceptional offering of private-label bottles, exclusive single barrels, and historic releases now virtually impossible to source, many of which appeared at auction for the first time and went on to set new records. Highlights included:

• Van Winkle 18 Year Old “Binny’s” (1985, 121.6 proof) achieved $106,250 (est. $60,000–80,000). Distilled at the legendary Stitzel-Weller distillery in 1985, the Van Winkle Special Reserve 18 Year Old Single Cask was hand-selected exclusively for Binny’s, one of Chicago’s most renowned liquor stores. Bottled at full cask strength—an extraordinary 121.6 proof, the third-highest ever for a Van Winkle—fewer than 100 bottles were produced, with most long since consumed. This auction marked the first appearance of the “Binny’s” Van Winkle at Sotheby’s.
• Very Very Old Fitzgerald “Blackhawk” 18 Year Old (1950, 121.0 proof) sold for $112,500, more than double its low estimate (est. $50,000–80,000). One of the rarest and most sought-after bourbons ever released, it was a private bottling exclusively for the Wirtz family, owners of the Chicago Blackhawks and the Wirtz Corporation. No “Blackhawk” bottles were ever available publicly, and they were likely gifted only to close family, friends, and associates. The “Blackhawk” series includes just three extremely rare bottlings: this 18 Year Old and a 15 Year Old (both distilled in 1950), and a 12 Year Old, distilled in 1951 and bottled in 1963—also part of The Great American Whiskey Collection, it sold for $60,000 (est. $40,000 – 50,000).
• Van Winkle 18 Year Old Family Reserve “Park Avenue Liquor Shop” (105.2 Proof) sold for $62,500 (est. $26,000 – 45,000). This private-label bottling for Jonathan Goldstein at Park Avenue Liquor Shop in Manhattan has not appeared at auction in more than a decade. Originally retailing for $75, it is one of only three 18 Year Old Van Winkle bottlings ever known to have been produced, all of which were sold in this auction.
• Four determined bidders competed for the O.F.C. Bourbon Whiskey 115 Proof 1909 (1 Quart), driving the final price to $47,500—well above its pre-sale estimate of $13,000–18,000.

Among the record-setting lots from last night’s sale were:

•  Old Rip Van Winkle 18 Year Old Blue Smoke 92.6 Proof NV sold for $37,500, (est. $18,000 – 24,000)
• Twisted Spoke 16 Year Old 105 Proof NV achieved $32,500 (est. $12,000 – 16,000)
• Old Rip Van Winkle 10 Year Old ‘Delilah’s 10th Anniversary’ 100 Proof NV sold for $30,000 (est. $15,000 – 20,000)
• Van Winkle 19 Year Old Special Reserve Corti Brothers 45.7 abv 1975 realized $35,000 (est. $15,000 – 20,000)
• Van Winkle 19 Year Old Special Reserve Corti Brothers 90.4 Proof NV fetched $35,000 (est. $15,000 – 20,000)
• J.W. Gottlieb Private Stock Straight Rye 13 Year Old 95.6 Proof 1984 sold for $56,250 (est. $15,000 – 20,000)
• Old Rip Van Winkle Old Advocate Special Reserve 15 Year Old 107 Proof NV doubled its pre-sale high estimate to achieve $40,000 (est, $15,000 – 20,000)
• Old Rip Van Winkle 15 Year Old Woodside Partner’s Reserve 92.4 Proof 1988 sold for $43,750 (est. 15,000 – 20,000)
• Old Rip Van Winkle Bottled In Bond 100 Proof 1917 realized $47,500 (est. $15,000 – 20,000)
• Pappy Van Winkle’s 20 Year Old Family Reserve Single Barrel ‘City Grocery 20th Anniversary’ 90.4 Proof NV made $30,000 (est. $12,000 – 16,000).

Please refer to the sale page for individual lot results.

Notes 

*The previous record for the most valuable single-owner auction of an American whiskey collection was held by The Thoroughbred Collection, which achieved $965,813 in 2021.

*The previous record for the most valuable single bottle of post-prohibition American whiskey was $125,000 for a one-of-a-kind bottle of Old Rip Van Winkle ‘Van Winkle Selection’ Kentucky Bourbon Festival Master Distiller’s Auction 2007, a price that includes buyer’s premium and tax.

About Sotheby’s

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

 *Estimates do not include buyer’s premium. Prices achieved include the hammer price plus buyer’s premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.

Make Tomatin the Heart of Your Valentine’s Day Cocktails

Award winning Highland Distiller, Tomatin, is celebrating this Valentine’s Day by introducing two new sweet and indulgent whisky cocktails, perfect for an at-home date night or a cosy evening with friends.

For whisky lovers or those just discovering the magic of single malts, Tomatin 10 Year Old and Tomatin Double Cask whiskies provide the perfect foundation for Valentine’s Day cocktails this February.

The recently launched expressions are showcased in a duo of new serve creations from Tomatin, both of which are easy to make yet delicious, and let the soft, sweet and fruity flavours of the distillery’s single malts shine through.

Celebrate what matters this Valentine’s Day with Tomatin, sharing a moment with loved ones and bringing a touch of Highland charm to the occasion.

Tomatin Peaches and Dream 

A modern twist on the classic peaches and cream, this cocktail is light, creamy and delightfully moreish. Featuring Tomatin 10 Year Old, it brings out soft, sweet notes of peaches, buttery croissants, crunchy apples, macadamia nuts and white chocolate, all beautifully balanced by the whisky’s subtle ex-bourbon cask influence. Oat milk keeps the serve smooth and slightly lighter than traditional cream. 

Ingredients

• 35-50ml of Tomatin 10 Year Old, exclusively available at Waitrose or on Amazon
• 35ml of unsweetened oat milk
• 15ml syrup from tinned peaches
• A splash of soda wate

To serve

• Highball or tall glass
• Bar spoon or long spoon
• Cubed ice
• Straw (optional)
• Cocktail skewers (optional)

Method

Mix the Tomatin 10 Year Old, tinned peach syrup and oat milk in a glass until combined. Fill a tall glass with cubed ice and stir, finish by topping up the glass with soda water and garnish with skewered peaches.

Tomatin Apple of My Eye 

Bold, warming, and indulgent, this cocktail puts Tomatin Double Cask centre stage. Matured in ex-bourbon and ex-Oloroso sherry casks, the whisky’s rich dark fruit, gentle spice, and apple notes make it a perfect Valentine’s serve. Muddled fresh apple and a touch of honey (or dairy-free caramel) create a sip that’s sweet and balanced. 

Ingredients

• 50ml of Tomatin Double Cask, exclusively available in Tesco and on Amazon
• 15ml of honey or dairy free caramel
• A splash of soda water
• Sliced apples of choice; Tomatin recommends Pink Lady or Granny Smith apples

To serve

• Highball or tall glass
• Bar spoon or long spoon
• Cubed ice
• Straw (optional)
• Cocktail skewers (optional)

Method

Place apple slices into a glass (muddle for extra apple flavour), add Tomatin Double Cask and the honey or caramel. Stir well, fill the glass with ice and top up with soda water. Garnish with skewered apple slices.

Tasting notes

Tomatin 10 Year Old

Nose: Aromas of lemon sherbet sweets and crunchy green apples followed by buttery

croissants, white chocolate and macadamia nuts.

Palate: Lemon meringue pie, honey and a touch of toffee are complemented by apricot and

peach.

Finish: Clean and fresh.  

Tomatin Double Cask

Nose: Aromas of vanilla-sweetened baked apples and pears lead.

Palate: Dark fruit flavours, gently balanced with ginger and cinnamon.

Finish: Sweet and spicy. 

Tomatin is located in the Scottish Highlands, 16 miles south of Inverness, and is famous for its portfolio of refined and elegant whiskies.  The distillery has a proud heritage stretching back to the 15th century when illicit production was likely to be taking place, but it wasn’t until 1897 that the first formal distillery was established by John MacDougall as the Tomatin Spey Distillery Company.

In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition (IWSC). Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainably at the distillery.

In 2023, Tomatin took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, took home three. Tomatin’s 36 Year Old was crowned the ultimate winner at SFWSC for malts, being named ‘Best in Show’, officially making it one of the best whiskies in the world.

Building upon this triumph, 2024 saw Tomatin’s 18 Year Old secured Double Gold for the third consecutive year at the SFWSC, elevating it to Platinum status. Meanwhile, both Tomatin’s 45 Year Old and 12 Year Old, alongside Cù Bòcan’s 15 Year Old took home Double Gold Awards, and Cù Bòcan’s 12 Year Old also secured a prestigious Gold Award.

In 2025, Tomatin has been awarded Gold designation for its Tomatin Sherry Collection Ximénez Edition and Silver for both its Sherry Collection Manzanilla Edition and Sherry Collection Palo Cortado Edition in the inaugural 2025 Whiskey Wash Awards.

Tomatin has a first-class wood policy and an enduring commitment to knowing the history of each cask that passes through its warehouses. It is one of only a handful of Scotch whisky distilleries to have its own cooperage on-site, with cooper Allan Bartlett being named ‘Cooper of the Year’ at the 2025 Icons of Whisky Awards.

‘To What Matters’ is the latest chapter in the brand’s evolution; it is a positive call to arms that represents the spiritual DNA of Tomatin – a belief in savouring what is truly important in life and time spent together. Tomatin is owned by the Japanese company Takara Shuzo International: www.takara-intl.co.jp/en/

The Rt. Hon. John Swinney MSP, First Minister of Scotland Officially Opens Luss Distillery

First Minister unveiled the new landmark visitor experience from Loch Lomond Group 

The Rt. Hon. John Swinney MSP, First Minister of Scotland, officially opened Luss Distillery, a new multi-million-pound distillery and visitor experience by Loch Lomond Group on the banks of Loch Lomond, marking one of the most significant new whisky tourism investments in Scotland in recent years.

Unveiled ahead of the peak tourist season, Luss Distillery represents a major commitment by Loch Lomond Group to Scotland’s spirits industry, rural tourism, and long-term economic growth, while creating new employment opportunities and supporting the local community.

Situated in the heart of the historic village of Luss, at the gateway to the Scottish Highlands, the new destination has been designed as an immersive discovery experience for whisky and gin connoisseurs, as well as those newly curious about Scotch whisky and premium spirits.

The purpose-built site comprises four distinctive buildings, including a working distillery, immersive whisky and gin discovery areas, a dedicated tasting room, retail space, and a café overlooking Loch Lomond. Together, they form a vibrant brand home for Loch Lomond Group’s multi-award-winning whiskies and spirits. The retail experience also showcases the Group’s wider portfolio, including Glen Scotia and Littlemill single malts, alongside other premium spirits and Champagne.

Following a soft opening in late 2025, Luss Distillery is expected to welcome up to one million visitors during 2026, capitalising on Luss’s status as one of Scotland’s most visited locations and a popular destination for both domestic and international travellers.

During the official opening event, the First Minister toured the new distillery and visitor experience, reflecting on the economic contribution of Scotch whisky and the positive impact the project will bring to the region, before unveiling a commemorative plaque to mark the occasion.

Following the visit, Loch Lomond Group presented the First Minister with a bespoke bottle of Loch Lomond 14-Year-Old Luss Exclusive Cask, featuring personalised engraving. One of just 291 bottles produced, the exclusive release showcases the distillers’ unrivalled capability in flavour creation and is available only at Luss Distillery.

Colin Matthews, Founder and CEO of Loch Lomond Group and Council Member of the Scotch Whisky Association, said:

“Scotland is celebrated worldwide for its tourism, its exceptional Scotch whisky and spirits, and the natural beauty of places such as Loch Lomond and the Scottish Highlands. At Luss Distillery, we have brought these elements together to create a truly memorable destination – one that welcomes seasoned whisky and gin enthusiasts, as well as those curious to discover the people, place, the craft and passion behind our brands.

“We have long held ambitions to open a destination like this here on the banks of Loch Lomond, and it is a real privilege to have the First Minister mark this occasion with us as we look ahead to a busy spring and summer season.

“Scotland’s spirits sector is facing challenging times, which makes continued investment more important than ever. As one of the largest independent distillers in Scotland, we remain steadfast in our commitment to quality, history, authenticity and innovation, and we will continue to play a prominent role in developing Scotch whisky and the wider spirits industry to ensure it remains relevant, exciting and appealing to modern consumers.

“We call on the First Minister and colleagues across the political spectrum to continue their strong support for this great historic industry and the meaningful contribution it makes to Scotland and the wider UK.”

Colin concluded: “Every detail at Luss has been designed to celebrate the character of our spirits and the extraordinary landscape that inspires them, and we look forward to welcoming visitors throughout 2026.”

First Minister of Scotland John Swinney said: “It has been a pleasure to open the new Luss Distillery on the banks of Loch Lomond. The distillery and visitor centre not only adds to the quality of the tourism offering in Luss but also to Scotland’s international reputation as a world class destination for visitors.

“This investment by the Loch Lomond Group is extremely welcome, particularly when there are serious challenges impacting on the whisky sector, both at home and abroad.

“The spirits sector may be defined by its 170 export markets, its approximately £5.3 billion contribution to the Scottish economy, and the thousands of jobs it sustains, but it is the history and stories behind it, like those told here, that capture people’s imagination and bring visitors from across the world. Telling the story of the history and quality of our produce and its importance to Scotland’s economy, like that at Luss Distillery, is a key priority of my government and we will continue to do all we can to support this vital industry.”

The design and experiential concept for Luss Distillery was led by Scottish creative studio Paul Hodgkiss Designs, alongside Diverse Contracts and brand experience agency Hot Pickle, working with a wider team to deliver the construction and realisation of the project. From the earliest stages, the vision was to create a building that belongs to its setting rather than competes with it, drawing inspiration from the natural rhythms of Loch Lomond & The Trossachs National Park.

The result is a contemporary distillery that celebrates sustainability, heritage, and community in equal measure.

Luss Distillery will be open daily from 10am to 5pm.

For more information, visit https://lussdistillery.com/

For more information about The Loch Lomond Group, visit www.lochlomondgroup.com

About the Loch Lomond Group

Loch Lomond Group is an independent distiller based in Alexandria, Scotland and is home to many multi-award-winning brands that are sold in more than 125 countries worldwide.

Loch Lomond distillery has been producing the finest single malt whiskies since 1814.

Images and interviews with key staff from the Group are available upon request. www.lochlomondgroup.com

 Jim Beam and Kenan Thompson Encourage Disappointed Football Fans to Turn Lemons Into Jim Beam & Lemonade with an Exclusive Kit That Aims To “Refresh Your Season”

KENTUCKY BOURBON TRAIL® EXPERIENCE WELCOMES 10 NEW DESTINATIONS

FRANKFORT, Ky. — The world-famous Kentucky Bourbon Trail® tour today welcomed 10 new destinations, increasing the total to an all-time high of 68 stops. Visitors from across the globe now have more opportunities than ever to experience the art and craft of Kentucky Bourbon.

This expansion includes new distillery experiences and urban satellite tasting rooms, from far Western Kentucky to the amber triangle of Louisville, Lexington and Bardstown. Bourbon is now giving local communities a valuable tourism boost in 32 of the state’s 120 counties.

Founded in 1999 by the Kentucky Distillers’ Association, the Kentucky Bourbon Trail® adventure has grown into a global, bucket-list phenomenon, attracting more than 2.5 million visitors annually from all 50 states and dozens of countries.

“It’s been amazing to watch the exponential and powerful growth of our Kentucky Bourbon Trail® tour since its humble beginnings of seven distilleries in a handful of counties when much of the state was still dry,” KDA President Eric Gregory said.

“Today, the Bourbon Trail™ journey is transforming communities big and small across Kentucky, bringing new visitors and precious tourism dollars to every corner of the state,” he said. “The Napa-esque dream for Kentucky Bourbon is becoming a reality.”

Research shows nearly 80% of Bourbon Trail™ visitors are from outside the Commonwealth, have higher household incomes than the average Kentucky tourist, travel in larger groups, stay longer, and spend more.

The KDA is also making it easier for visitors to plan their pilgrimage through the upcoming launch of its “Build Your Own Bourbon Trail®” online feature, which will allow travelers to craft and share itineraries with their friends. And, more features are in the works.

“With 68 unique and innovative destinations, we encourage travelers to slow down, savor all the beauty and Bourbon that Kentucky has to offer, and make plans to return. After all, it takes time to craft the world’s finest whiskey. We invite you to come back for more.”

By region, the ten new experiences include:

Bardstown Region

WhistlePig Distillery & Bottling (Brandenburg, Meade County) coming soon

Central Region

J. Mattingly 1845 Distillery (Frankfort)

Lexington Region

Dark Arts Whiskey House (Lexington)

LF Heritage Distilling (Georgetown)

Louisville Region

Left Bank Distilling Co. (Louisville)

Chicken Cock Whiskey Circa 1856 – Louisville Tasting Room (Louisville)

Green River Louisville Tasting Room (Louisville)

WhistlePig, The Vault Tasting Experience (Louisville) coming soon

Western Region

General George Stillhouse (Falls of Rough)

Purple Toad Winery & Distillery (Paducah)

Tourism Partner Quotes

Stacey Phelps, President, Bardstown-Nelson County Tourism

“Bardstown is proud to be the Bourbon Capital of the World, and this expansion of the Kentucky Bourbon Trail® reinforces what we’ve always known, Kentucky Bourbon is more than a drink, it’s an experience that’s meant to be shared. These new destinations will bring even more visitors to our community, supporting local businesses and showcasing the hospitality that makes Bardstown unforgettable.”

Mary Quinn Ramer, President, Visit Lex

“Bourbonland is expanding, and these new additions to the Kentucky Bourbon Trail® allow visitors to have even more of a reason to bring a part of their trek to Lexington. From world-class distilleries to vibrant culinary and cultural experiences, we’re excited to welcome travelers from near and far, with open arms as they immerse themselves in the heritage and hospitality that makes Kentucky one-of-a-kind.”

Cleo Battle, President & CEO, Louisville Tourism

“Louisville’s role as Bourbon City continues to grow with the addition of these new Kentucky Bourbon Trail® experiences. As the only walkable spirits destination in the world, Louisville offers a distinct urban complement to the broader and bucket-list Kentucky experience.”  

Founded in 1880, the Kentucky Distillers’ Association (KDA) is the worldwide voice of Bourbon

Maker’s Mark Begins 2026 Bold & Straight from the Barrel: Premiering A New Premium Look for Maker’s Mark Cask Strength

LORETTO, Ky., January 21, 2026 – Maker’s Mark®, the iconic handmade Kentucky bourbon, today announced a new look for its Cask Strength expression, featuring a premium glass bottle and label with its precise age statement.

Blended and bottled straight from the barrel, Maker’s Mark Cask Strength is considered the truest expression of Maker’s Mark’s distillation and aging process, and it is the starting point for all the brand’s innovations, including Maker’s Mark 46, Cellar Aged and Wood Finishing Series releases.

Aged to taste not time, Maker’s Mark Cask Strength is bottled in small batches when the barrels reach a perfect balance of flavor, so each batch and corresponding bottle varies slightly in proof and age – between 7 and 8 years and between 107 and 114 proof – reflecting a lower entry proof than most in the category and offering a surprisingly smooth and approachable whisky.

“In many ways, Maker’s Mark Cask Strength is where it all begins for us – straight from the barrel with the inviting warmth and velvety mouthfeel Maker’s Mark is known for, only amplified with notes of dark cherry, toasted oak, salted caramel, plenty of warm vanilla, and a harmonious finish of dark chocolate and soft spices,” said Dr. Blake Layfield, Master Distiller, Maker’s Mark.

“We’re thrilled to showcase Cask Strength in a new premium glass bottle, and adding the age statement underscores that our spirit is precisely aged to taste and  meticulously blended, while also delivering the transparency and batch specific details bourbon lovers are looking for,” he concluded.

The newly redesigned Maker’s Mark Cask Strength is already arriving on shelves and will continue to rollout through 2026. At an ABV between 53.5% and 57%, Maker’s Mark Cask Strength is available at U.S. retailers for a suggested MSRP of $49.99.

For more information, please visit makersmark.com.

ABOUT MAKER’S MARK 
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. In 1953, founders Margie and Bill Samuels, Sr. broke from tradition—burning the family’s 170-year-old recipe to create a bold, balanced bourbon made with soft red winter wheat for signature sweetness and creaminess. From the start, the Samuels went to remarkable lengths to craft uncompromisingly delicious bourbon—a perfectly unreasonable spirit that endures today. Every bottle is still hand-dipped in red wax, every barrel rotated by hand and every decision guided by the brand’s higher purpose.

Staying true to its founders’ vision, Maker’s Mark has expanded its portfolio with award-winning, super-premium expressions, including Maker’s Mark 46, Cask Strength, and Cellar Aged, as well as Private Selection, the brand’s custom barrel program. In 2025, the distillery debuted Star Hill Farm Whisky, its first-ever wheat whisky. Award-winning and the first to earn Estate Whiskey certification, Star Hill Farm Whisky inspired the Maker’s Mark Regenerative Alliance, a bold commitment to advance regenerative farming beyond its business, inviting farms, bars and restaurants to join the movement.

Maker’s Mark is proud to be both B Corp and Regenified Certified – milestones driven by the sustainability leadership at Star Hill Farm, home of the Maker’s Mark Distillery, which strives to be the most endearing, culturally rich and environmentally responsible homeplace in the world.

Learn more at www.makersmark.com.

Three-Day Event Celebrates America’s Native Spirit; Online Bidding for Auction Available

LOUISVILLE, Ky. (Feb. 5, 2026) — The inaugural Kentucky Bourbon Country Auction & Celebration (KBCA) will convene Feb. 13–15, 2026, bringing bourbon enthusiasts, collectors and philanthropists to Louisville for an unprecedented three-day celebration of America’s native spirit. Timed to President’s Day Weekend and aligned with the nation’s 250th anniversary, the event honors Bourbon’s enduring role in American history while supporting the Bob Woodruff Foundation, benefiting veterans, first responders and their families.

Anchored by one of the most comprehensive and prestigious public bourbon auctions ever assembled, the newly released auction catalogue features once-in-a-lifetime bottles, full barrels and immersive bourbon experiences donated by iconic distilleries, private collectors and industry leaders. Featured lots among the newly announced offerings include:

• The Brown Family Decanter (Old Forester 150th Anniversary Bourbon)
• Parker’s Heritage Collection Blend of Mashbills Bottle
• Willett Family Estate 10 Year Single-Barrel Bottle

“The KBCA was created to honor bourbon’s place in our nation’s story while using its power to do impactful work,” said Andrew Varga, founder of KBCA. “Hosting this inaugural event in Louisville on President’s Day Weekend, during America’s 250th anniversary, allows us to unite extraordinary bourbon, meaningful experiences, and a shared purpose: supporting the veterans, first responders and families served by the Bob Woodruff Foundation. This weekend represents the very best of Bourbon Country.”

The three-day event consists of:

• Friday, Feb. 13 – Grand Reveal Tasting at the Frazier History Museum, celebrating the kickoff of Bourbon Season with rare pours, curated tastings and bottle sales.
• Saturday, Feb. 14 (afternoon) – The Blind Leading the Blind, an interactive tasting brunch at Watch Hill Proper,
• Saturday, Feb. 14 (evening) – The signature Kentucky Bourbon Country Auction & Celebration Gala at Omni Louisville Downtown, an evening of fine dining, storytelling and the live auction benefiting the Bob Woodruff Foundation.
• Sunday, Feb. 15 – The Final Pour, including an exclusive tour of the Louisville Water Tower and a bourbon-forward lunch at Savor at RiverHouse.

Proceeds from the auction support the Bob Woodruff Foundation, which has invested more than $189 million in programs providing mental health care, housing assistance, employment services and long-term support for the military community and first responders.

Tickets for in-person events are limited. Collectors and bourbon enthusiasts unable to attend in Louisville may participate virtually via the official auction platform.

For tickets, event details, and auction catalogue, visit www.KYBCA.com and follow KBCA on Facebook, Instagram, YouTube and LinkedIn.

DEWAR’S BLENDED SCOTCH WHISKY KICKSTARTS 2026 WITH RELEASE OF LUNAR NEW YEAR LIMITED EDITIONS

HAMILTON, BERMUDA, 12 January 2026  – DEWAR’S®, the World’s Most Awarded Blended Scotch Whisky, has released an exciting new limited edition just in time for Lunar New Year. An exquisite, travel-exclusive design will run across the DEWAR’S Double Double range (20 Year Old, 26 Year Old and 30 Year Old)* and marks two occasions: the 2026 Year of the Fire Horse and the brand’s 180th anniversary, dating back to its founding by John Dewar in 1846, also a Fire Horse year.

The new design is inspired by the Fire Horse’s qualities of determination, passion, and commitment to excellence. These attributes echo the values that have made DEWAR’S what it is today: The World’s Most Awarded Blended Scotch Whisky. Drawing on the brand’s 180-year heritage and its Fire Horse association, the sleeve features a prancing horse with a fiery, flowing mane and tail, set against a striking red and gold palette. The design is inspired by intricate artistry and traditional Chinese New Year motifs, creating a sophisticated celebration of craftsmanship and cultural richness.

Inviting whisky lovers to celebrate with DEWAR’S, the Lunar New Year packs will be available in more than 25 global travel retail locations globally from December 2025. High-profile activations are scheduled at key Asian airport hubs such as Kuala Lumpur, Singapore Changi, and Taiwan Taoyuan. 

Darragh Ryan, Marketing Director, Bacardi GTR remarks. “As we look to 2026 and the 180th anniversary of DEWAR’S, we are delighted to celebrate this significant milestone during Lunar New Year with a vibrant campaign across the globe and particularly in key Asian markets. Our enduring dedication to craftsmanship has seen DEWAR’S recognised as the World’s Most Awarded Blended Scotch Whisky, making it the ideal choice for bringing loved ones together to mark this special occasion and raise a glass to the future.”

The Chinese Lunar New Year holiday remains the pre-eminent gifting opportunity in travel retail.  In February 2025, the China Tourism Academy reported that around 3.78 million outbound trips were made over the holiday period in 2025, of which about 907,600 were to destinations outside Greater China.  Travel for the 2026 period is expected to be at a similar level.

*Denotes the DEWAR’S Double Double range available in Global Travel Retail

Dewar’s Lunar New Year Limited Editions are available at the following airports:

• London Heathrow
• London Gatwick
• Manchester
• Edinburgh
• Heinemann Frankfurt
• Eurotrade Munich
• Istanbul
• CDFG (Hainan & Sunrise)
• CDFG Online
• CDFG Guangzhou
• Dufry Hainan
• LGD Hainan
• CMI (Mission Hills, Hainan)
• CDFG (HK Airport)
• Dufry MTR (HK Border)
• Shilla (Macau)
• Tasa Meng (Taiwan)
• Everrich (Taiwan)
• Lotte (Changi)
• King Power (Thailand)
• Eraman (Malaysia)
• SHILLA,SSG(SK/ ICN AIRPORT)
• FaSoLa (Narita Airport, Tokyo)
• ANADF (Haneda Airport, Tokyo)
• Lagardere (Kansai Airport, Osaka)
• Heinemann (Sydney)
• Dubai Duty free

About DEWAR’S

DEWAR’S® is the World’s Most Awarded Blended Scotch Whisky, celebrated for its exceptional quality and taste. Founded in 1846, DEWAR’S grew from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. DEWAR’S core range includes the iconic DEWAR’S White Label and DEWAR’S Cask Series. The Premium range comprises DEWAR’S 12 Year Old, DEWAR’S 15 Year Old and DEWAR’S 18 Year Old; these expressions are crafted using DEWAR’S Double Ageing technique, which involves a two-stage maturation process for a smoother mouthfeel and silkier texture. The Luxury and Prestige collections include older rarities such as DEWAR’S 21 Year Old and DEWAR’S 38 Year Old and are crafted using a meticulous four-stage ageing process for ultimate smoothness. DEWAR’S spirit of discovery and approach to the art of blending results in a taste that continues to win applause and capture the curiosity of today’s whisky drinkers. The DEWAR’S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About BACARDI GLOBAL TRAVEL RETAIL

The Bacardi Global Travel Retail Division is a stand-alone business unit of Bacardi Limited.  Through Bacardi’s portfolio of premium and super-premium brands, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, PATRÓN® tequila, MARTINI® vermouth and sparkling wine, SAINT GERMAIN® liqueur, BARON OTARD® cognac, BÉNÉDICTINE® liqueur and 42BELOW® vodka, the Bacardi Global Travel Retail Division creates unique and innovative experiences for travelers.