Legendary Kentucky Bourbon Trail® Program Seeking Proposals for Brand Refresh, Digital Platform

FRANKFORT, Ky. – The Kentucky Distillers’ Association today announced it is seeking proposals to refresh branding assets for its world-famous Kentucky Bourbon Trail® tourism attraction and develop a digital platform for the exceedingly successful Passport program.

The KDA created the Kentucky Bourbon Trail® tour in 1999 to welcome visitors with a behind-the-scenes look at the world’s most iconic Bourbon brands. The Kentucky Bourbon Trail Craft Tour® was born in 2012 to showcase the burgeoning craft distilling movement.

Mandy Ryan, the KDA’s Director of Kentucky Bourbon Trail® Experiences, said the last branding project happened in 2009 when only a handful of distilleries participated. “It’s been incredible to witness how much the tour has grown and evolved in the last 13 years,” she said.

“As we near the KBT’s 25th anniversary in 2024, we need a refreshed look, feel and voice reflecting today’s Kentucky Bourbon culture and the affluent and diverse visitors making their way to the birthplace of Bourbon.”

Additionally, the KDA is looking to develop a digital Passport program to meet modern visitors’ needs. The KDA created the Passport program in 2007 to encourage guests to explore multiple distilleries, with a free T-shirt as a reward for visiting them all.

Currently, visitors can purchase a physical Bourbon Trail™ Passport & Field Guide book containing information about KBT® and Craft Tour distillery attractions. Passport holders are able to “unlock” items and experiences that only they can purchase or enjoy.

“In 2007, smart phones had just come out so there wasn’t much need for digital assets. But with 42 distilleries to tour next year, people rely on digital platforms to plan their trip and navigate the Commonwealth’s scenic backroads.”

For the full RFP, click here: https://kybourbontrail.com/wp-content/uploads/2022/11/KBT-Brand-Refresh-RFP.pdf

The Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® are among the region’s most popular tourism attractions, with total attendance reaching nearly 2 million visits each year. Guests come from all 50 states and around the world.

The KBT® has advanced Kentucky’s hospitality industry through Bourbon-themed restaurants, hotels, tour companies and more. And, the KDA has led the way in modernizing Kentucky’s archaic alcohol laws to help distilleries reach a Napa Valley level of amenities and attraction.

“Survey research shows the KBT® brand is blessed with 91% name recognition and a 98% positivity rating,” Ryan said. “Our new image must uphold this legacy and move into the modern age, reflecting and welcoming the contemporary Bourbon consumer.”

Learn more at www.kybourbontrail.com and www.kybourbon.com.

 Questions about the RFP are due by Dec. 9, 2022, and will be compiled and disseminated by Dec. 15. Proposals are due on Jan. 10, 2023. The KDA anticipates making a final decision by Feb. 3.

Questions and proposals must be submitted via email to mandy@kybourbon.com.

For more information about the RFP, contact Mandy Ryan at mandy@kybourbon.com.

Founded in 1880, the Kentucky Distillers’ Association is a 501(c)(6) non-profit trade association that passionately unites, promotes, protects and elevates the Commonwealth’s signature Bourbon and distilled spirits industry. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving.

KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT®, BOURBON TRAIL™, KENTUCKY BOURBON HALL OF FAME®, ORDER OF THE WRIT®, KENTUCKY BOURBON TALES®, KENTUCKY BOURBON TRAIL WELCOME CENTER®, URBAN BOURBON TRAIL® and THE PROOF IS HERE® are trademarks/service marks of the Kentucky Distillers’ Association.

Please enjoy Bourbon like a true Kentuckian – Responsibly

THE MACALLAN UNVEILS NEW GUEST RELEASE FOR THE RED COLLECTION

An expression of the brand’s rich history and heritage

The Macallan has introduced an exceptional new single malt whisky into The Red Collection – The Macallan 77 Years Old.

The Red Collection is a range of distinguished and rare single malt Scotch whiskies which captures The Macallan’s respect for tradition and craftsmanship. Inspired by the significance of the colour red throughout the history of the brand, it features a carefully curated selection of ongoing aged expressions and occasional high aged guest releases.

The Macallan 77 Years Old is an extraordinary, high aged single malt and the first guest release to be inaugurated into the collection since the launch of the range in 2020. An incredibly rare whisky dating back to 1945, it is among the world’s oldest Scotch whiskies and is one of the oldest bottlings ever released by the brand.

At the heart of The Red Collection is The Macallan 40 Years Old, The Macallan 50 Years Old and The Macallan 60 Years Old. Available in limited quantities globally, they are the oldest ongoing expressions ever offered by The Macallan. From time to time they are joined by special high aged guest releases, which commenced with The Macallan 71 Years Old, The Macallan 74 Years Old and The Macallan 78 Years Old in 2020 and are now followed by The Macallan 77 Years Old.

Together the revered bottlings reflect the pursuit of uncompromised excellence which has driven The Macallan since 1824.  The colour red has deep and long-standing significance for The Macallan. The red thread begins with Alexander Reid, the farmer and teacher who founded The Macallan in 1824. His surname means ‘the red one’ in Scots and was originally associated with red hair.

In 1903, owner Roderick Kemp launched The Macallan Choice Old range, reportedly shipped in cases labelled with distinctive red print to distinguish it from the brand’s existing whiskies, which featured black labelling. And in 1980, red featured strongly again in the release of The Macallan’s then oldest vintages as Allan Shiach, chairman at that time, tied a red ribbon around them to denote their age and value.

Distilled decades ago, in The Macallan’s signature curiously small copper stills, the ‘new make’ spirit was laid down in hand-picked oak casks and left to mature for 77 years. Over time, the carefully selected wood has shaped the unique character of the whisky, delivering the natural colour, distinctive aromas and full flavours of this aged single malt.

A beautiful balance of citrus fruits with hints of woodsmoke and antique oak open on the nose, paired with sweet notes of raisin and plump, chewy dates. Extremely rich and resinous, sumptuous baked custard, crystalised ginger, marmalade, sticky treacle and sweet smoke open on the palate, before moving into a medley of dried fruit. The finish is long with sweet woodsmoke, with the traditional flavour of Cherry Bakewell and the linger of tropical fruits.

In keeping with previous releases in the collection, the new expression is encased in a handcrafted oak presentation box, created in the UK, using the same sustainable European oak used to craft The Macallan’s oak casks. The box has been upholstered with sustainably sourced, soft red Scottish leather from Bridge of Weir Leather. The bottle itself has been hand finished and signed by The Macallan Master Whisky Maker, Kirsteen Campbell.

Kirsteen said: “The Macallan 77 Years Old is an incredible new high aged guest expression for The Red Collection, which has been crafted from some of the world’s oldest and rarest casks. It is a peerless single malt whisky that has slowly matured over seven extraordinary decades until it reached peak perfection.

“This exquisite release reveals The Macallan’s legacy of incomparable craftsmanship, knowledge and skills nurtured by The Macallan’s master whisky makers, past and present. It is a great privilege to play a role in crafting the remarkable single malts which form The Red Collection today.”

A new animated film and series of illustrations have been created, depicting The Macallan Red Collection transcending from the past to the present, in collaboration with renowned Spanish painter and artist Javi Aznarez. The Spanish creator is acclaimed for his striking graphic art which has featured in several Hollywood films, including respected director Wes Anderson’s recent feature, The French Dispatch.

The Macallan 77 Years Old has an RRSP of US$87,000 / £65,500 for the 70cl bottle and will be available from The Macallan Estate Boutique and The Macallan’s global network of domestic and travel retail outlets and in countries around the world from November 2022. For further information visit www.themacallan.com 

Whisky Makers Notes

ABV: 43.2%

Colour: Golden oak and 100% natural.

Nose: Extremely rich and resinous, antique oak, raisins and dates, citrus fruits, cherry pie and hints of woodsmoke.

Palate: Pineapple, demerara sugar, crystalised ginger, treacle, intense dried fruits, woodsmoke, antique oak, marmalade, baked custard moving into dried fruits.

Finish: Long with sweet woodsmoke, Bakewell pie and tropical fruits. 

About The Macallan

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit.

Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

Crafted without compromise. Please savour The Macallan responsibly.

Evan Williams American-Made Heroes Foundation Fund Announces 2022 Grant Recipients

Veteran Community Action Grants award $75,000 to nonprofits that serve the veteran community

BARDSTOWN, Ky. – Evan Williams Kentucky Straight Bourbon Whiskey announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2022 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development and therapy, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 48 veteran heroes on its American Hero Edition bottles and donated more than $500,000 to nonprofits.

“The 2022 recipients of the American-Made Heroes Foundation Fund grants are an amazing group of organizations whose dedication to serving their fellow veterans is not only inspiring, but deserving of recognition,” said Molly Vincent, Evan Williams Senior Brand Manager. “We are honored to continue the brand’s efforts to support, recognize and commend organizations who protect the American spirit of service.”

The 15 recipients of the 2022 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

ADAPT-ABLE FOUNDATION: Adapt-Able Foundation is a veteran-operated non-profit dedicated to bringing adaptive and able-bodied communities together to support both veterans and civilians with physical, emotional, and developmental disabilities so they can have their lives changed by experiencing SCUBA diving. Learn more about Adapt-Able Foundation at adapt-ablefoundation.org/.

THE AVA GROUP: The mission of the American Veterans Advocacy Group focuses on military-to-civilian transition support services for veterans in conjunction with the Department of Defense (DoD) Transition Assistance Program (TAP) to provide seamless transition services including job fairs, mock interviews, resume assistance, salary negotiation techniques, mentoring sessions, instruction on proper interview and business attire, professional networking events, and job placement opportunities. AVA Group allows veterans to help fellow veterans and their families successfully navigate the transition to civilian employment. Learn more about The AVA Group at theavagroup.org/.

CONTINUE MISSION: Continue Mission serves veterans and service members with service-related physical, emotional, and mental injuries by offering year-round recreational and educational events such as bowling, pickleball, disc golf, volleyball, mountain biking, hiking, nature walks, ice skating, museum tours, etc. With the motto “No Veteran Left Behind”, Continue Mission takes an active role in suicide prevention and mental health awareness by taking part in training courses and through their involvement in the Utah Suicide Prevention Coalition and Davis HELPS Suicide Coalition. Learn more about Continue Mission at continuemission.org.

GENESIS JOY HOUSE HOMELESS SHELTER: By providing housing, career training, mental health assistance, and more, Genesis Joy House Homeless Shelter, Inc. is dedicated to ending homelessness among women veterans in the Southeast. Learn more about Genesis Joy House at genesisjoyhouse.com/.

HOPE 4 VETERANS: Hope for Veterans is an organization working to prevent isolation, homelessness and suicide among veterans by providing transitional services, sister advocacy and Peer2Peer programs, small household goods, baby supplies and financial assistance to service members in need. Hope 4 Veterans works to increase self-sufficiency by supporting military women and their children while teaching self-care and providing the tools to grow stronger families. Learn more about Hope 4 Veterans at hope4veterans.org/.

KLINE VETERANS FUND: With veterans making up nearly 10% of the homeless population nationwide, Kline Veterans Fund works to provide emergency housing assistance and support services to homeless and at-risk veterans and their families. The group provides supportive items to vets on the street or residing in assisted living, memory care, and hospice facilities, rental assistance and rapid rehousing, along with scholarship funding for service dog training to veterans with PTSD and mobility issues. Learn more about Kline Veterans Fund at klineveteransfund.org/.

MISSION FISH: The Purpose of Mission FISH is to organize and plan fishing day trips and provide therapy for PTSD and Traumatic Brain Injury affected veterans, active-duty service members, first responders and Gold Star families. Mission FISH organizes fishing trips as nature therapy to bring together participants to share a day together, building friendships and self-esteem. Learn more about Mission FISH at missionfishusa.org/.

MY BROTHER VINNY: My Brother Vinny provides furniture, housewares and home goods to formerly homeless veterans. Veterans supported by My Brother Vinny come from many different branches of military service and with varied degrees of disabilities and hardships. Through veteran-supported community outreach, the group also works to establish and implement community-based events geared towards improving the enjoyment of life, happiness and health of the emotionally, physically and intellectually disabled. Learn more about My Brother Vinny at mybrothervinny.org/.

OPERATION PAWS ON THE GROUND: Not only does Operation Paws on the Ground rescue dogs and train them to be support animals for veterans in need, but they also provide employment opportunities for veterans by offering support dog certification training that teaches them to become the dog trainers themselves. Learn more about Operation Paws on the Ground at operationpawsontheground.org/.

SAVING GRACE K9s: Saving Grace K9s matches dogs with combat Veterans at no cost to the Veteran and provides a 6–8-month intensive training program for each Veteran/dog team. The group also provides alternative therapies to the families of PTSD-diagnosed veterans to ensure healing encompasses the entire family unit. Learn more about Saving Grace K9s at savinggracek9s.org/.

SMILES FOR VETERANS: Currently, 92% of veterans do not qualify for dental resources under the VA guidelines. Smiles for Veterans is dedicated to providing dental health care for all veterans at little or no cost to them to restore the dignity, confidence, and well-being of those who have bravely served our country. Learn more about Smiles for Veterans at smilesforveterans.org/.

SUB ZERO MISSION: Sub Zero Mission helps homeless veterans stay warm during the winter months by finding those exposed to the elements and providing them hats, coats, gloves, boots, sleeping bags, new socks, tents and other warming items. They also provide information and resources to help homeless vets to help get them back on their feet. Learn more about Sub Zero Mission at subzeromission.org/.

VETERAN SMILES FOUNDATION: Veteran Smiles Foundation provides required dental care to veterans in need to help achieve good physical and mental well-being by improving their oral health. The Foundation also partners with NC Serves to help veterans gain access to family support and other service support opportunities in their community. Learn more about Veteran Smiles Foundation at vetsmiles.org/.

WARRIORS MOUNTAIN RIVER ADVENTURES: Warriors Mountain River Adventures seeks to empower and bring veterans together for community and healing by offering outdoor trips and adventures whereby they introduce and teach new skills that veterans can take home and incorporate into their daily lives. Each trip the goal is to introduce warriors to an outdoor activity, such as fly fishing, hiking, river rafting, cycling, and skiing, with the hope of creating lasting relationships and a support network for the veterans moving forward. Learn more about Warriors Mountain River Adventures at mywmra.org/.

YAIPAK OUTREACH: YAIPak Outreach provides support, comfort, and resources aimed at promoting positive life changes to those in need. Through Project Patriot Hope, they partner with caseworkers to help transition homeless veterans off the streets and into housing plus provide them with a “Tote of Hope” filled with new household supplies, cleaning products, and kitchenware. Learn more about YAIPak Outreach at yaioutreach.org/.

As the second-largest selling Kentucky Bourbon in the world, Evan Williams is proud of its American heritage and honored to broaden its support of veteran communities across the country. The 2023 class of Evan Williams American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund grant process and will be announced in early May along with a limited-edition Evan Williams American-Made Heroes bottle. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Kentucky Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Musicians from around the world collaborate to create track 

inspired by The Cairn Distillery

The new song, featuring Scotland’s Admiral Fallow, is part of The Cairn Distillery’s goal to inspire visitors to pursue long-held ambitions

Three musical artists, Admiral Fallow from Scotland, Madeleine Roger from Canada, and Yu Tsan Pin from Taiwan, have fulfilled a shared ambition to collaborate with other artists internationally. The new song is inspired by a visit to The Cairn Distillery and its surrounding location in the Cairngorms National Park.

The Cairn Distillery, which opened its doors in October, is the first new distillery to be built in the Cairngorms National Park for more than a century. Its owners, Moray-based family business, Gordon & MacPhail, aims to build on their 127-year heritage of producing exceptional Scotch whisky and creating legacies that inspire future generations.

Cairns have inspired people to explore and discover new paths for millennia. To reflect that tradition, The Cairn Distillery aims to inspire – and facilitate – visitors to pursue a path they have always wanted to explore. To launch the initiative, The Cairn has worked with three artists who shared a goal to collaborate internationally and create a new track. The result is a song written by Admiral Fallow and Madeleine Roger, appropriately called The Cairn, which has been remixed by the founder of the Kind of Blue record label, Taiwan’s Yu Tsan Pin.

Admiral Fallow, Madeleine Roger, and Yu Tsan Pin met for the first time when they visited The Cairn when construction was near completion. Nestled on the banks of the river Spey on the northern frontier of the Cairngorms National Park, the distillery has been designed to reflect and respect its environment; a modern home for the ancient craft of whisky-making. From its sedum roof which encourages insect life to thrive, to the Caithness stone pathways, every aspect is designed to respect the natural shapes and colours around it.

Before, during and after their visit to the Highlands, the artists worked together to create the track which was written by Admiral Fallow, with lyrics co-written by Madeleine Roger, a singer-songwriter who hails from Winnipeg, Canada.

Singer-songwriter Louis Abbott, who formed the Scottish musical group Admiral Fallow in 2007, commented on the collaboration: “I’ve always taken inspiration from the landscape around me. This is a very unique collaboration for us, given that there’s a brand-new voice coming into the sound of music that we make. To work with Madeleine and Yu Tsan and show them one of Scotland’s best sites and take in the views, sounds and flavours of the Cairngorms National Park, there was a lot of pride in that, and we’re really pleased with the end result.”

Canadian songwriter Madeleine Roger, commented on her visit to the new distillery: “Everything was so beautiful, and I really tried to get a sense of the landscape: the way the buildings are made, the vast openness and the rocky mountains, and the way of life there. We each had a lot of time to ruminate on our observations about the area and then find something meaningful in that – and I really hope that sense of curiosity comes across in the song.”

Ian Chapman, marketing director of Gordon & MacPhail explained: “Having secured such a beautiful and awe-inspiring location overlooking the river Spey, we wanted to ensure our new distillery complements the majesty of the landscape.  We are delighted with the result, and we hope visitors leave feeling inspired. With that in mind we are thrilled to have worked with three incredible artists to create a new track to celebrate the opening of the distillery doors. I believe the song perfectly showcases everything we want to achieve here.”

The Cairn is open seven days a week all year round, visitor experiences start at £25, with three options available. With magnificent views of its stunning location just outside Grantown-on-Spey, each immersive experience culminates in a whisky tasting in The Discovery Room. With floor-to-ceiling windows, the room provides a stunning backdrop for visitors as they taste the future today: blended malt whiskies created to give a sense of notes, flavours and aromas that will be seen in the character of single malts that will be released from The Cairn Distillery in the 2030s.

Food is also exclusively available to those who take a tour at The Gathering which offers tapas-style plates of the finest Scottish produce designed as the perfect accompaniment to an experience like no other.

To book your trip to The Cairn Distillery, listen to the new track and watch a short film about how the collaboration came together, please visit: thecairndistillery.com/beacon-of-inspiration

Notes 

Gordon & MacPhail is a family-owned premium spirits company based in Elgin, Scotland. Owner of Scotch whisky distilleries, Benromach and The Cairn, Gordon & MacPhail is also a Scotch whisky maturation expert, the owner of Scottish Gin brand, Red Door and the operator of a wholesale business in the United Kingdom selling premium Scotch whiskies and spirits, along with a high-quality retail outlet.

The company owns Benromach Distillery located in Forres in Moray.  Benromach Single Malt Scotch Whisky is handcrafted using traditional methods by a small team of distillers using the finest Scottish barley and the purest spring water from the nearby Romach Hills. The multi award-winning portfolio of single malts is enjoyed by whisky drinkers worldwide.

The company launched Red Door in the summer of 2018. Created at Benromach Distillery, this award winning, small batch Scottish gin now forms a strategic part of the company’s product portfolio.

Work commenced in July 2020 on The Cairn, the company’s second distillery, overlooking the River Spey towards the Cairngorms.  The new site will add further distillation capacity and brand ownership to the company’s asset base and is a key part of the plans to continue building a long-term sustainable business.  A high-quality visitor experience offering tours and tastings will also attract visitors from around the world.

Since the founding of the business in 1895, Gordon & MacPhail has sent casks to Scotch whisky distilleries throughout Scotland to be filled with new-make spirit, before being left to mature for many years either at the distillery or in their bonded warehouses in Elgin.  The Gordon & MacPhail portfolio offers some of the world’s rarest and most sought-after Single Malt Scotch Whiskies to discerning whisky drinkers globally.

The company’s wholesale business serves customers throughout the United Kingdom selling Benromach Single Malt, Red Door gin and Gordon & MacPhail whiskies into the on and off trade. The business also exclusively represents a number of ‘distributor’ brands and stocks premium whiskies and spirits.

The retail shop in Elgin remains the ‘spiritual home’ of the business, 127 years after it was first established in 1895.  The shop is home to a large selection of Single Malt Scotch Whiskies and is a destination for many whisky aficionados from around the world.

Glen Moray’s Christmas Three!

Elgin Distillery Wraps up Trio of Warehouse 1 Exclusives for Gifting Season

Glen Moray has released three new treasures from its award-winning Warehouse 1 Collection today (24^th November), each celebrating the marriage of its classic Speyside single malt with some of Europe’s most revered wine and sherry varieties.

This tantalizing trio is comprised of Amarone Finish which showcases Glen Moray’s affinity with the full-bodied red wines of Italy; Amontillado Finish, adventuring beyond the whisky’s classic sherry maturation with dryer, deeper, richer notes; and Oloroso Fully Matured, Glen Moray spirit rested for eight years in Oloroso casks to release the rich, sweet notes of this characterful sherry.

These three limited-edition, UK exclusives have been bottled and released just in time for Christmas, making them the perfect gift for whisky lovers, old and new, who would love to unwrap a special dram to enjoy over the festive season.

Glen Moray Warehouse 1 Amarone Finish

Finished in casks that once held Italy’s legendary Amarone red wine, offering rich, ripe fruity notes that are the perfect complement to Glen Moray’s classic Speyside spirit.

Distillation 12.02.2010

Only 1194 bottles available

55.4% ABV

RRP £79.95

Tasting notes

Sweet and spicy notes of fig and cinnamon on the nose, transcending into a deep, rich chocolate cherry liqueur. Flavours of sweet brown sugar and notes of chocolate fade to reveal a burst of red cherry, with lingering fresh green peppercorn.

Glen Moray Warehouse 1 Amontillado Finish

Finished in casks that once held this dark sherry from the Montilla region of Spain, giving the finished whisky its dry, deep, rich sherry notes.

Distillation 12.08.2013

Only 1248 bottles available

57.5% ABV

RRP £74.95

Tasting notes

An intense hit of caramel and chocolate on the nose, which morph into earthy notes of leather and tobacco expanding into rich, warm woody flavours with chocolate and hazelnut. A gentle spice gives way to a buttery chocolate finish.

Glen Moray Warehouse 1 Oloroso Fully Matured

Dark, nutty Oloroso (“scented” in Spanish) plays an important part in finishing Glen Moray’s core range, but this is the distillery’s first expression to be fully matured in Oloroso casks. 

Distillation: 06.06.2014

Only 1950 bottles available

60% ABV

RRP £76.95

Tasting notes

Oaky and malty aromas combine with hedgerow fruits, rich cacao and a subtle hint of toasted chestnuts on the nose. To taste there is sweet liquorice, notes of rich autumn leaves and tannin, and a nuttiness that transforms to oaky spice and a long, lingering sweet, dried fruit finish. 

Launched in 2020 and with a clutch of awards to its name since then, Glen Moray’s Warehouse 1 Collection promises limited release whiskies matured in the Elgin distillery’s famous blue-doored warehouse, where rarer and more experimental casks are tucked away – always non-chill filtered and bottled at cask strength with natural colour. Previous releases include Sauternes, Barolo, Tokaji, Manzanilla and Madeira matured expressions.

Glen Moray’s Global Brand Ambassador Iain Allan believes that the light, smooth, fruity Speyside character of Glen Moray matured in unusual casks choices is a winning combination. He commented: ‘There’s something magical about Warehouse 1 and the unexpected and experimental casks that lie within it, and we have definitely bottled some of that magic with these three exceptional new whiskies. They are stunning single malts, continuing Glen Moray’s long heritage of cask exploration and of journeys around the world to source casks that bring bold, vibrant, sun-soaked flavours to our classic Speyside single malt whisky. Whether for full maturation or just for the finish, these casks bring extraordinary flavour and complexity to our whisky, with three distinctive expressions for whisky fans to savour over the festive season.’

Glen Moray’s new Warehouse 1 expressions are available now from specialist whisky shops. www.glenmoray.com

ABOUT GLEN MORAY

Glen Moray is one of Scotland’s best loved single malt whiskies. It has been crafted since 1897 in the ancient town of Elgin, the capital of the Speyside whisky region, on what was once the Elgin West Brewery site on the banks of the River Lossie. Pure waters from the river, locally malted barley, distillation in traditional copper stills and maturation in American ex-bourbon casks combine to give the whisky its smooth, well-balanced, classic Speyside character. Glen Moray has always been a place where curiosity about flavour and cask maturation has been encouraged. Records dating back to the early days show new make spirit maturing in a wide variety of different casks – a highly unusual practice at this time. A passion for experimentation and a deep knowledge of wood have been passed down through generations of Glen Moray distillers. The result is today’s exceptional and extensive range of whiskies, offering a flavour and style to suit all tastes. Glen Moray is the 5th biggest malt whisky brand by volume in the UK and is growing in international markets.

ABOUT LMB-UK

LMB-UK is the UK subsidiary of the French, family-owned business La Martiniquaise-Bardinet: the world’s 7^th largest spirits group. Their industry-leading portfolio includes some of the world’s best-selling and best-loved brands across whisky, white spirits, brandies, rums, wines, ports and liqueurs. LMB-UK’s focus brands are the fast-growing top ten single malt whisky, Glen Moray; Cutty Sark blended whisky; Bardinet Brandy; the world’s No.1 port Porto Cruz; and the French craft liqueur brand Marie Brizard. Based in Scotland, LMB-UK is investing in growth and its team of spirits experts working across trade, sales and marketing, working alongside LMB production bases in Elgin (Glen Moray Distillery) and Bathgate (Starlaw Distillery).

Loch Lomond Whiskies Reveals Remarkable Makers Campaign for the

Launch of New Distillery Edition

Independent distiller reveals its first collaborator, Bread Ahead, to showcase the influence of yeast in whisky making 

Loch Lomond Whiskies is bringing its innovative whisky making style to life with a series of new collaborations with Remarkable Makers.

Working with liked-minded passionate creators and artisan craftspeople from other industries, the campaign intends to lift the lid on the complex whisky making process by explaining the nuances of its approach and showcasing how the slightest variations in method make incredible differences.

Loch Lomond Whiskies’ ‘Remarkable Makers Series’ launches with its first collaborator, Bread Ahead, a popular London bakery chain, which was selected to show the parallels of whisky and bread making – two age old crafts that use simple ingredients to create maximum flavour.

By taking people on a journey into the world of bread, Loch Lomond Whiskies and Bread Ahead are helping to educate people on whisky, inspiring a new appreciation for ingredients and bringing to life the method in an innovative and simplified way.

Specifically, the collaboration explains the role of yeast in whisky and uncovers the story of Loch Lomond Whiskies’ new Distillery Edition, that has been crafted using chardonnay wine yeast, an unusual ingredient in whisky making. Chardonnay wine yeast creates an intense zesty fruit and citrus flavour when added to whisky, and a fresher, sweeter flavour when added to bread.

The first in a new series of distillery editions, the single-malt perfectly captures Loch Lomond Distillery’s innovative approach to whisky making, underpinned by its use of its unique Straight Neck Stills. The only distiller in Scotland to use the Straight Neck Stills, Loch Lomond Whiskies is able to carefully manipulate the flavour at the point of distillation creating a lighter and distinctively fruit single malt, which is characterised by notes of citrus and orchard. When combined with the chardonnay wine yeast, the fruit flavours become supercharged creating an incredibly intense whisky that appeals to a broad range of whisky lovers.

Michael Henry, Loch Lomond Whiskies’ Master Blender, said: “There is a certain mystery to whisky-making, which is often seen as an infinitely complex form of science and art.

“While there are just three ingredients in whisky making – water, barley and yeast – there are endless possibilities to explore, with the most subtle changes in method creating distinctive differences in flavour, colour and alcohol concentration.

“Recognising that most people don’t have the desire to delve into the highly technical details, we are setting out to work with a collection of Remarkable Makers from other industries who exude the same passion and innovation in their fields, as we do in ours.

“By doing so, we hope to lift the curtain on whisky making, educating consumers in a new way, simplifying the process and taking them into our world through that of other creators.”

The new Loch Lomond Distillery Edition, a 9 Year Old Single Cask Malt, was first distilled in 2010. With only 270 bottles worldwide, it is an exclusive and rare expression, and crafted using chardonnay wine yeast in the fermentation process, which supercharges the citrus and orchard notes already amplified through the straight neck stills.

Loch Lomond Distillery Edition opens with freshly grated lemon peel, pear and white peach with vanilla and icing sugar. On the palate, there is creamy vanilla with a honey sweetness, grapefruit and tangy pineapple before a long finish of mouth-watering citrus, elderflower and gentle cinnamon spice.

Michael Henry continued: “At Loch Lomond Whiskies we are fuelled by an eternal spirit of exploration and are always seeking to experiment with what is possible.

“Loch Lomond Distillery Edition intimately showcases our distillery’s innovation and capabilities in whisky making, and perfectly highlights the role of our unique straight neck stills.

“Very few distilleries use chardonnay wine yeast in the fermentation process. The result is an exceptional single malt characterised by a distinctive zesty flavour, with intense notes of orchard and citrus, which truly reflects what we are capable of.”

The collaboration with Bread Ahead will see the creation of educational video content that brings consumers into the method. Master bakers from Bread Ahead have also created a distinctive Loch Lomond Whiskies ciabatta made using chardonnay wine and chardonnay wine yeast, which will be available to consumers in the new year.

Reece Collier, Bakery Director, from Bread Ahead said: “On the surface these two crafts feel worlds apart, but whisky and bread making share many similarities. Using simple ingredients – yeast, water, salt and flour – we can create incredible flavours and hundreds of variations in products from sourdough to focaccia, brioche and ciabatta. While in whisky you use yeast and water, along with barley, to experiment with single malts, single grain whisky and blends to create a vast spectrum of flavour possibilities.

“Like Loch Lomond Whiskies, we are driven to explore new flavours, using quality ingredients in an innovative way to create something memorable.

“This was as educational and inspiring a process for us as it will be for consumers, helping us to better understand the art of whisky making and encouraging us to look beyond the usual boundaries in bread making.

“Inspired by Loch Lomond Whiskies’ innovative approach, we have created a new ciabatta crafted using chardonnay yeast and chardonnay wine. When added to the bread, chardonnay wine yeast gives it a new lease of life and it becomes much sweeter.”

Loch Lomond Distillery Edition bottled at 57.1 ABV% and has a RRSP of £65. Production has been limited to 265 bottles, and wit will be available at  www.lochlomondwhiskies.com

Loch Lomond Distillery can trace its roots back to the Littlemill distillery, which was established in 1772 and is the oldest licensed distillery in the world. Its current malt and grain distilleries, in Alexandria, Dunbartonshire, close to the banks of Loch Lomond, were commissioned in 1964 with first distillation in 1966.   

The synergies in whisky and bread making

• Like bread, a fine whisky is the product of just a few simple ingredients. However, the way in which the ingredients are married together can have an incredible impact on the final flavour, colour, quality, smoothness and texture.

• The slightest variation to ingredients and to the method will deliver distinctive differences in the end product.

• Once all the ingredients have been mixed the dough goes through the kneading and resting stages, the whisky equivalent of distillation. While quite different processes, both have the effect of helping the flavours to develop.

• Loch Lomond Whiskies uses its unique straight neck stills during the distillation, giving it greater control over the spirit than is traditionally achievable through a swan neck still.

• The final step in the journey is in the baking process itself, which in whisky making is known as maturation.

• The oven creates the same effect as a whisky cask, baking the dough over a certain amount of time, bringing it to life and transforming it from a mixture into something that can be consumed and enjoyed. It is the cask, as it is the oven, that also create the final colour, with the wood imparting certain aromas and contributing to the flavour profile.

For further information visit www.lochlomondwhiskies.com/pages/remarkable-makers

Tasting notes 

Nose: Freshly grated lemon peel, pear and white peach, vanilla, icing sugar

Palate: Creamy vanilla, honey, grapefruit, green apple, pineapple

Finish: Long, mouth-watering citrus, honey, elderflower, cinnamon 

About Loch Lomond Group

• Loch Lomond Group is an independent distiller based in Alexandria and is home to several award-winning brands that are sold in more than 125 countries worldwide.
• Loch Lomond Distillery has been producing the finest single malt whiskies since 1814.
• Images and interviews with key staff from the Group are available upon request.
• For further details, please visit: lochlomondgroup.com.

About Loch Lomond Whiskies

• Loch Lomond Distillery has one of the oldest heritages in the industry. It was founded by American, Duncan Thomas, the owner of the Littlemill Distillery which was licensed in 1772. In the 1930s Duncan Thomas was at the forefront of innovation within the Scotch whisky industry and his innovative philosophy is ingrained into everything that is done at Loch Lomond to this day.
• In 1814, the original site of the Loch Lomond Distillery was established near Tarbet, towards the north-west end of Loch Lomond; an area which has been at the heart of the whisky industry for centuries. With at least nine distilleries around the loch lost over the years, Loch Lomond Distillers has maintained a proud local tradition into the 21^st
• The multi award winning Loch Lomond Whiskies range includes the Loch Lomond 12 Year Old which has been awarded the Platinum Award in 2020, one of only 7 single malts to be awarded this honour at the San Francisco World Spirits Challenge 2020. Other expressions in the range are the single malts Loch Lomond Original; Loch Lomond Classic; Loch Lomond 18 Year Old; Loch Lomond 50 Year Old; the Loch Lomond Island’s Collection which includes the Inchmurrin and Inchmoan ranges as well as the deluxe blend Loch Lomond Signature and Loch Lomond Single Grain.
• Loch Lomond Inchmoan 12 Year Old has been awarded Best Highland Single Malt 12 Years and Under at the 2018 World Whiskies Awards and a Gold Medal at the 2020 San Francisco 2020 Awards.
• Loch Lomond Whiskies was recently also awarded the following medals at the 2020 San Francisco World Spirits Competition:

• PLATINUM: Loch Lomond 12 Year Old
• DOUBLE GOLD MEDAL – Inchmurrin 12 Year Old
• GOLD MEDAL – Inchmoan 12 Year Old
• DOUBLE GOLD MEDAL – Loch Lomond 18 Year Old
• DOUBLE GOLD MEDAL: Loch Lomond 10 Year Old

About Bread Ahead 

• Bread Ahead was founded by Matthew Jones in 2013. After a successful career as a chef and then baker, Matthew created Bread Ahead with the intention of bringing artisan quality bread to a market.
• The school quickly followed in 2014 when the team realised that their customers had a real interest in creating artisan level breads at home. Their mission remains the same, to teach home bakers how to achieve expert crafted breads in a domestic setting.
• Bread Ahead’s products are defined by the seasons and the quality of ingredients they use. Flavours are put front and centre,  and every bake is developed and created using traditional methods and techniques.

Glen Scotia Christmas Gift Guide 2022

Double Cask, 15YO and Victoriana miniatures set; RRP £23

The ultimate discovery pack for whisky newbies and whisky aficionados alike. Give the gift of a sensory experience with Glen Scotia’s classic Campbeltown single malt whisky trio gift box, featuring three award-winning whiskies that perfectly capture the spirit of Glen Scotia. The gift pack (3 x 5cl) is an introduction to whisky made by history, influenced by people, and enduring in every way.

Available at www.glenscotia.com and specialist whisky retailers.

Glen Scotia Victoriana, RRP £73

 Winner of the ‘Best in Class’ award at the 2022 World Spirit Competition, Victoriana is a modern interpretation of a classic Victorian style Campbeltown Malt Whisky. Ideal for an introduction to the classic Glen Scotia style that will surprise and delight whisky explorers and connoisseurs alike.

Matured in a combination of first and second fill bourbon barrels and finished in a combination of Pedro Ximénez and heavily charred oak casks. It is a delicious drink to enjoy over the festive period and winter months with a comforting and indulgent nose of Crème brûlée, melted sugars, caramelised fruits and oak, tasting notes of roasted sugars, blackcurrants and spice, with a finish of cocoa, dark chocolate and dark fruits.

Personalised engraving also available for an additional £5. Available at www.glenscotia.com and specialist whisky retailers.

Glen Scotia Limited Edition Seasonal Release 2022 – launching 1st October 2022 worldwide, RRP £80

The annual Glen Scotia Seasonal Release is a toast to the tight-knit Campbeltown community that has helped Glen Scotia to prevail. This is the ultimate dram to be enjoyed during a celebration with great food and exceptional company.

This 12 year old unpeated spirit has been matured in first fill Bourbon barrels before a final twelve month finish in Amontillado Sherry Casks. The result is a warm, nutty dram with long lingering vanilla notes and a mildly dry finish. Subtle maritime nuances on the nose and palate transport you to Campbeltown, as if walking along on our harbour at Christmas time. Natural colour and bottled at cask strength, it’s a true taste of Glen Scotia’s home.

Personalised engraving also available for an additional £5. Available from 1^st October 2022 at www.glenscotia.com and specialist whisky retailers.

Glen Scotia Double Cask Rum Finish – launching 10th October 2022 worldwide; RRP £49

As one of Scotland’s most internationally connected ports in the nineteenth century, Campbeltown enjoyed access to some of the finest produce from abroad. Records as far back as 1815, before Glen Scotia’s founding, show casks of rum present and for sale in the town.

The Glen Scotia Double Cask ‘Rum Finish’ showcases the quality and versatility of Glen Scotia’s no-aged-statement single malt whiskies. The alternative finish in guyanese demerara rum barrels for a minimum of eight months gives an exotic and mouth-watering dram for those not afraid to explore and who will be wonderfully surprised.

This rich and exotic whisky is matured in the finest American oak barrels and has tasting notes of cooked sugar, molasses and tropical fruit notes.

Personalised engraving also available for an additional £5. Available at www.glenscotia.com and specialist whisky retailers.

About Glen Scotia: 

Distiller Glen Scotia has been producing single malt whisky in Campbeltown since 1832 and is one of three surviving distilleries in Campbeltown. The distillery still maintains much of its original design, including the fermenters, the stillroom, and the dunnage warehouse dating from the 1830s.To this day, the distillery team follow in the footsteps of their founders, using traditional methods, carefully creating the unique Campbeltown maritime style the brand has become world-famous for.

In 2021, Glen Scotia’s 25-Year-Old Single Malt Scotch whisky was awarded ‘Best In Show Whisky’ at the San Francisco World Spirits Competition. Over 3,800 entries across 31 categories were judged with Glen Scotia being awarded the overall winner across all countries and styles, making it ‘Best Whisky in the World’. Later that year, Glen Scotia was named Scottish Whisky Distillery of the Year at the Scottish Whisky Awards. It is the first time a whisky distillery has received both accolades.

In 2022, Glen Scotia’s Victoriana won Best In Class in the Distillers’ Single Malt Scotch – No Age Statement category at the San Francisco World Spirits Competition.

HIGH COAST SWEDISH SINGLE MALT CASKS LEAD BONHAMS ONLINE WHISKY SALE

View Catalogue

Yamazaki 1984.  Estimate: £13,000-18,000 (left). Macallan-Glenlivet 22 year old. Estimate: £6,000-9,000 (right).

London – The small High Coast distillery (formerly known as Box), located in the village of Bjärtrå in the Ångermanland region of northern Sweden, has been producing its unique whiskies since 2010. The distillery produces two styles of single malt; a fruity and fresh unpeated spirit, and a smokier and peaty type. It uses an array of different wood types such as Refill Sherry Hogshead, Virgin Charred America Oak and Bourbon Barrel.

Bonhams’ online Fine Whisky and Spirits sale from Friday 2 December – Tuesday 13 December 2022 offers both these great styles in a curated selection of four casks as follows:

• Box Swedish Single Malt Cask – Distilled 07/01/2013 Refill Sherry Hogshead. Estimate: £13,000-17,000.
• Box Swedish Single Malt Cask – Distilled 19/12/2014 Refill Sherry Hogshead. Estimate: £10,000-15,000.
• Box Swedish Single Malt Cask – Distilled 13/11/2013 Bourbon Barrel. Estimate: £8,500-12,500.
• Box Swedish Single Malt Cask – Distilled 17/12/2014 Charred American Oak. Estimate: £8,000-10,000.

Diego Lanza, Bonhams Senior Whisky Specialist, said: “High Coast puts the spotlight on quality single malts produced outside Scotland. Their visionary Distillery Manager and Master Brewer Roger Melander set out to create the best Swedish whisky with the precision of the Japanese whisky craft and the strong character of Scotch single malts. The eclectic casks selection in the sale demonstrate how he succeeded in creating a versatile and well-rounded single malt, and we are delighted to be featuring four of High Coast’s distinctive casks of single malt in the sale.”

Other highlights of the sale, which consists of 82 lots, include:

• Macallan-Glenlivet 22 year old. This very rare malt was distilled during the Roaring Twenties and bottled in the early 1940s making it a true Macallan time capsule. Estimate: £6,000-9,000. 

• Yamazaki 1984. Bottled in 2009 to celebrate the 25^th anniversary of the launch of Yamazaki as a single malt whisky by the house of Suntory, this particular expression is regarded by many collectors and connoisseurs as the best Yamazaki ever produced, and one of the essential single malts ever made in Japan – the quintessential Japanese single malt. Estimate: £13,000-18,000. 

The sale also offers a selection of desirable independent bottlings: 

• Ardbeg-1973. One of the rarest Ardbeg independent bottlings made by the Wine Society, it is estimated at £2,000-3,000. 

• Longmorn-39 year old-1969. This is one of the most coveted Longmorn single malts ever to be bottled by Gordon & MacPhail. Estimate: £3,000-3,800. 

• Glen Mhor-11 year old.  An ancient bottling of the lost distillery of Glen Mhor from Harvey’s of Bristol. Estimate: £1,300-2,500.>

Sale: Fine Whisky and SpiritsLocation: OnlineDate: Friday 2 – Tuesday 13 December

Link to catalogue

Bonhams, founded in 1793, is one of the world’s largest and most renowned auctioneers, offering fine art and collectables, motor cars and a luxury division, including jewellery, watches, wine and whisky. The main salerooms are in London, New York, Los Angeles, Paris and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 53 specialist areas. For a full list of forthcoming auctions, plus details of Bonhams specialist departments, please visit bonhams.com

Bimber debuts first peated single malt whisky 

Bimber becomes first 21^st century English distillery to entirely floor malt and kiln its peated spirit onsite

‘Bimber The 1^st Peated’ displays an ‘in-bottle’ PPM in order to kickstart a new dialogue about what’s actually inside a bottle of peated whisky

London’s Bimber Distillery today announced the upcoming release of ‘The 1st Peated’ – the distillery’s inaugural peated single malt whisky. Crafted from a marriage of four heavily peated American oak ex-bourbon casks, The 1^st Peated is entirely composed from the distillery’s earliest fully peated distillation that took place in May 2019.

The release consists of 1,140 bottles at an ABV of 54.1% and possesses an ‘in-bottle’ PPM of 14.4. Bottles are priced at £130 and will be available via a weighted ballot on the Bimber website from Monday 28^th November.

The 1^st Peated began its journey at Bimber’s single farm (Fordham & Allen in Basingstoke) where 100% of the distillery’s barley is grown. Two-row Concerto was transported to London where it was steeped 3 times over 40 hours before being turned every 8 hours over the following 5 days. The barley was then dried using a combination of dry and wet Aberdeenshire peat by the Bimber team in a custom-made kiln.

The pungently smoked grains were than mashed and fermented for seven days in the distillery’s iconic in-house crafted washbacks, before being unhurriedly distilled using two directly-fired alembic pot stills.

The four casks married together to create The 1^st Peated (#463. #464, #470 and #471), were selected to produce the perfect partnership of Bimber’s fruity and textural single malt whisky style with the intensity of fragrant and smouldering Highland peat smoke.

Speaking of the launch, Bimber Founder and Master Distiller Dariusz Plazewski said “The team and I are truly thrilled to be able to share The 1^st Peated with whisky lovers. This release represents a major milestone on the continued journey of Bimber and of our single malt London whisky. Not only is it the culmination of several years of investigation and passion, but being entirely produced by-hand, in-house –  it is also truly embodies our continued dedication to traditional production methods.”

The 1^st Peated is presented with an ‘in-bottle’ PPM, standing in contrast to most other the whiskies which indicate the initial phenolic content of the barley prior to distillation. Distillery spokesperson Matt McKay noted the reasoning behind this decision by stating “For too long the debate about peat levels has been a race to the top. Producers have sought to display the biggest PPM numbers possible without ever trying to contextualise to customers what these numbers mean in terms of the actual peated character of a whisky once it is inside of a bottle.

Barley PPMs ignore the fact that at every stage of the whisky-making process there is a decrease in the volume of phenols present. They also ignore the large variations that distinct production methods across different distilleries have on this inevitable decline. A 50 PPM barley utilised at one distillery will not directly equate to 50 PPM barley used by another. By presenting The 1^st Peated with an in-bottle PPM we’re looking to kickstart a dialogue about PPMs which hopefully leads to a more considered reflection of what’s actually inside a bottle of whisky.”

Bimber The 1^st Peated

A marriage of four heavily peated ex-bourbon barrels (#463. #464, #470 and #471),

Nose:               Pineapple juice and apricot cobbler sit alongside creamy toffee whilst damp, feathery smoke envelopes fallen leaves and touches of salinity.

Palate:             A weighty arrival delivers immediate peat influence – smouldering logs, leaf mulch and smoked vanilla fudge. The development unleashes a wave of bright, vibrant fruitiness together with wood spice.

Finish:             Mentholated oak with lingering vivid fruit sugars.

70cl

14.4 PPM (in-bottle)

54.1% ABV

RRP £130

Available via weighted ballot from 28^th November 

About Bimber 

Bimber Distillery produces world-class single malt whisky, handcrafted with passion in West London. As a leading distiller of English whisky, we combine generations of rich distilling heritage with the finest quality ingredients to create the ultimate craft whisky experience.

www.bimberdistillery.co.uk

Raise a glass to another rise in results: Whiskey & Wealth Club celebrates record-breaking quarterly results as it moves into its fifth year

With financial markets once again in turmoil, Whiskey & Wealth Club has bucked the trend yet again by recording exceptional results that demonstrate the demand for this alternative asset investment.

The multiple award-winning Whiskey & Wealth Club has reported record results for Q2 and Q3 of 2022, building on its extraordinary growth since being founded in 2018 by Jay Bradley and Scott Sciberras. Despite huge inflation and a drop in investor confidence in the traditional financial markets, Whiskey & Wealth Club has achieved turnover of just under £15,000,000 in Q2 and Q3, an increase of 148% from £5,965,279 in 2021.

While other markets have seen dramatic losses, Whiskey & Wealth Club has gone from strength to strength in challenging conditions. As an alternative asset class, casked whiskey has proven popular with investors looking to put their money into a tangible commodity, with its value tied to its age, quality, scarcity and the reputation of the brand rather than the more volatile performance of the market and the whims of politicians and traders. Along with an extensive knowledge of whiskey, Whiskey & Wealth Club can attribute much of its success to only dealing in casks of whiskey from award-winning and established brands with proven records, including Bladnoch, Bunnahabhain, and Boann.

This extraordinary success was on show at the recent BITA Gala evening where a bourbon cask of single malt from the multiple award-winning The Craft Irish Whiskey Co. sold at auction for an incredible £20,000. Bidders clearly recognised the future value of a cask of single malt from the company responsible for crafting a whiskey judged to be the world’s Best Irish Single Malt at the World Whiskies Awards 2022, and the competition for this cask was fierce.

Award wins help bolster the value of casked whiskey – another reason why Whiskey & Wealth Club works exclusively with Irish whiskey and Scotch whisky brands with award-winning prowess. This auction price also demonstrates the value placed on innovatively well-crafted, premium whiskey, with casks typically enjoying annualised returns of around 8-18% based on historical data.

Whiskey & Wealth Club Founder, Jay Bradley said “In the current climate we’re seeing increased interest from clients looking to purchase cask whiskey as a way of spreading their risk and diversifying their portfolio. At Whiskey & Wealth Club we’re seeing demand for the best quality whiskeys soar and we expect this to continue even when the financial markets settle down.”

CEO & Founder Scott Sciberras agreed, “Despite the challenges of the last few years, Whiskey & Wealth Club has surpassed all expectations and demonstrated that our groundbreaking model is increasingly attractive for investors. While financial markets across the world are in turmoil, the growing value of whiskey as it matures is seen as a more reliable asset and brings our clients confidence.”

Whiskey & Wealth Club offers the opportunity to purchase cask whiskey at wholesale prices, with insurance and storage included in the purchase price. After a number of years, the owner can decide on a number of exit strategies, including bottling for their own use, extending the storage period to mature the whiskey further, selling on to another investor or collector, or to an existing brand or new distillery.

This is a fast-expanding market, with Irish whiskey sales in 2021 reaching 14 million cases and the global market size projected to reach $11 billion by 2030. Equally, Scotch whisky is the single most traded spirit in the world, accounting for 75% of Scotland’s entire food and drink export revenue with exports worth over £4 billion annually. Whiskey & Wealth Club is in the process of opening an office in Sydney, Australia to meet the growing demand from emerging markets such as Asia, allowing it to offer the enjoyment and opportunity of cask whiskey ownership to a global audience. With a younger demographic of drinkers turning to whiskey, savvy investors have seen the long term potential in an asset that matures in both taste and value in the cask.

For more information on Whiskey & Wealth Club visit www.whiskeywealthclub.com

About Whiskey & Wealth Club

Whiskey & Wealth Club offers investors, consumers and collectors the opportunity to buy cask whiskey at wholesale prices. The casks are then stored in a secure bonded warehouse to mature for five, ten or even fifteen years, before selling for a profit or bottling. The company was founded on a simple idea: to share the enjoyment and potential rewards of wholesale cask Irish whiskey or Scotch whisky ownership with clients around the world.