Heaven Hill Distillery Celebrates Filling of 10 Millionth Barrel of Kentucky Straight Bourbon Whiskey

This historic milestone recognizes the enduring strength of Heaven Hill’s beloved brands.

BARDSTOWN, Ky. (August 2, 2023) – Today Heaven Hill Distillery, the world’s 2^nd largest holder of Kentucky Straight Bourbon Whiskey, celebrated the filling of its 10 millionth barrel. Company leaders and staff welcomed Governor Andy Beshear, local Bardstown officials and community members for the celebration. Heaven Hill is the only family-owned and led company in the world to achieve this historic milestone.

In light of the 10 millionth barrel, Heaven Hill Co-President Allan Latts expressed his enthusiasm stating, “This is a momentous occasion for Heaven Hill and is a testament to nearly nine decades of distilling excellence. This milestone underscores the unwavering commitment of our employees and shows how beloved our brands are in the hearts of our consumers.”

Executive Chairman Max Shapira’s father and his four uncles, along with a group of Bardstown-area investors, founded “Old Heaven Hill Springs” distillery in 1935, and filled its first barrel on December 13th of that year. As the company grew over the years, it added several acclaimed brands, including Evan Williams, Elijah Craig, Larceny, Henry McKenna and more, which have earned numerous spirits-industry accolades and awards.

Notably, this achievement comes just over a year from the date Heaven Hill broke ground on the Heaven Hill Springs Distillery, marking the company’s return to distilling in Bardstown where it has its roots. The new, state-of-the-art distillery is being built in the heart of the “Bourbon Capital of the World” and is expected to be operational by the end of 2024. Initial production capacity is slated for 150,000 barrels per year, and over time will have the potential to ramp up to 450,000 barrels annually. This will be in addition to the company’s distilling operations at the historic Bernheim Distillery in Louisville, which will continue producing at its full capacity of 450,000 barrels annually.

In the spirit of giving back to the communities where Heaven Hill employees live and work, the company is partnering with 10 local Bardstown and Nelson County-based non-profit organizations and is making donations to support their respective missions. These charitable organizations support a broad range of health, social services and educational needs in the community.

“Bethany Haven is incredibly grateful for Heaven Hill’s unwavering support for this community.  Their dedication to uplifting local non-profits, including ours, has been instrumental in creating a positive impact on the lives of those we serve.  We are honored to stand alongside them in making a lasting difference in Bardstown and Nelson County.” said Treasure Davidson, Bethany Haven Executive Director.

The 10 millionth barrel will be put up to age in historic Rickhouse Y, where it will be displayed amongst Heaven Hill’s other milestone barrels.  Co-President Kate Latts proudly emphasized the significance of the event saying, “This achievement reinforces Heaven Hill’s enduring strength and legacy.  As the only family-owned and led spirits company in the world to reach this incredible milestone, we take great pride in our accomplishment.”

The bourbon industry has been on a long upward trajectory and according to the Kentucky Distillers Association is now an $9 billion state industry, supporting more than 22,500 jobs and generating more than $1.8 million in tax revenues annually.   In addition, Kentucky distilleries produce 95% of the world’s bourbon supply.

“Congratulations to the Shapira family and the entire Heaven Hill team on reaching the incredible milestone of filling their 10 millionth barrel of bourbon!” said Gov. Andy Beshear. “Heaven Hill has long been an industry leader, and I’ve been proud to watch them literally rise from the ashes of the devastating November 1996 fire that took so much. Like our entire bourbon and spirits industry, Heaven Hill has emerged stronger than ever, and I look forward to their continued success.”

Heaven Hill Brands (Heaven Hill) is the largest independent, family-owned and led distilled spirits company in the United States. The company, founded in 1935, is the fifth largest distilled spirits company in the US by volume. Members of the founding family’s second and third generations are now leading the company. With many award- winning brands, Heaven Hill has operated successfully both in good and bad economic times, doubling in size over the last six years.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

DOUGLAS LAING UNVEILS NEW ROCK ISLAND RUM CASK EDITION

Independent Scotch Whisky distillers, blenders and bottlers Douglas Laing & Co, today introduce a new edition of their Island Malt: Rock Island Rum Cask Edition.

This latest bottling follows in the footsteps of the immensely popular Rock Island Mezcal Edition in 2022, which showcased Rock Island’s maritime spirit finished in Mezcal casks, imparting an added layer of sweet smokiness.

Rock Island Rum Cask Edition has been finished exclusively in Plantation Rum Casks hailing from the Caribbean islands of Barbados, Jamaica and Trinidad.

The Single Cask Single Malts married to create our Island Whisky have enjoyed a lengthy finishing period. Rock Island fans should ‘anticipate salted caramel, toasted oak, brown sugar and a touch of smoke’.

This new release captures and translates an elegant yet oceanic freshness through its premium maritime aesthetic. The tropical colourways of blues, reds and greens are accentuated by the flashes of gold foil detailing. This effectively represents each of the islands present in the process of creating this Island Malt Scotch Whisky: Orkney, Arran, Jura and Islay.

This limited-edition has been bottled at 46.8% ABV and is proudly offered without colouring or chill-filtration, in line with the Douglas Laing family’s ethos of bottling whisky ‘As Natural as It Gets’.

Emma Reid, Rock Island’s Brand Manager commented:

“The Rock Island Brand is deeply cherished at Douglas Laing, as it continues to embrace the very best of Scotland’s Whisky-making islands. We are so excited to have teamed up with Plantation Rum, in whose casks our Island Malt has been finished. This expression of Rock Island highlights a harmony of flavour, from the peat-smoked shores of Scotland to the warm climes of the Caribbean, as it brings together two iconic spirits. We cannot wait to share this whisky with Rock Island fans globally!”

Jonas Indesteege, Brand Manager at Plantation Rum commented:

“During his many trips around the world, Alexandre Gabriel, creator of Plantation Rum, jumps at the chance to discover the production techniques, traditions, and innovations of his peers – distillers, brewers, or passionate wine growers. These encounters enable him to forge true friendships and, fortunately for lovers of unique spirits, to develop exclusive collaborations and experiments that give birth to deliciously unexpected rums brimming with originality. While visiting Douglas Laing & Co he found a true connection which was the start of an exceptional partnership…”

The Rock Island Rum Cask Edition is expected to retail at £65 and will be available globally.

ABOUT ROCK ISLAND

Instagram: @rockisland_whisky

Facebook: /dlrockisland

Rock Island joined Douglas Laing’s Remarkable Regional Malts range in 2015, offering consumers the opportunity to taste the ultimate distillation of Scotland’s Whisky Islands, in one delicious glass. The multi award-winning Small Batch Scotch is a marriage of Single Cask Single Malts from Orkney, Arran, Jura, and Islay. The truly unique spirit is celebrated for its beautifully complex flavour profile. The sweet, salty, smoky, and earthy notes earn this maritime Malt the reputation of being the ultimate dram to pair with seafood. Rock Island is offered at high alcohol strength and always without colouring or chill-filtration. Since 2015, the core range has grown to encompass a 10-year-old and Sherry Edition offering for specialist retail, plus occasional limited releases.

ABOUT DOUGLAS LAING & CO.

www.douglaslaing.com

Douglas Laing & Co. is a leading independent Scotch Whisky distillery, blender and bottler specialising in the selection and release of Single Cask Single and Small Batch Malt Scotch Whiskies.

The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing.

The company philosophy is to bottle the way the distiller intended – at a high strength and without chill filtration to preserve the robust and unique character of the Whisky. Douglas Laing’s industry reputation and many awards are a testament to this ethos.

Douglas Laing’s Remarkable Regional Malts, the Ultimate Distillation of Scotland’s Malt Whisky Regions, encompasses The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Island (Islands) and Big Peat (Islay).

Beyond its Blended Malts expertise, the award-winning Douglas Laing portfolio also includes Provenance, Premier Barrel, Old Particular, Xtra Old Particular, and XOP Black, collectively known as the firm’s “Exceptional Single Casks”.

FIOR – Premium Blended Scotch Whisky

Fior is the first Scotch to be owned by an American Veteran, Major Eric Dominijanni, USMC Retired. At 86 proof, it is an ultra-premium blend of Highland and Speyside Scotches boasting a high malt to grain ratio (40%/60%). It has a rich maple color and an inviting nose of warm vanilla mixed with a hint of campfire smoke. The rounded palate is complete with notes oak, chocolate, and soft spices. The luxuriously smooth finish balances comforting malt tones and warm almonds to lure you back for more.

Fior has earned many prestigious awards, including a double gold from the San Francisco World Spirits Competition, a Platinum medal from the Ascot Awards, a gold medal from the Santé Competition, and 93 points from the New York International Spirits Competition.

fiorscotch.com

KEEPER’S HEART INTRODUCE GERARD GARLAND AS THEIR
GLOBAL BRAND AMBASSADOR

O’Shaughnessy Distilling Co. (OSDC), the family-owned Minneapolis distillery have announced Gerard Garland as its Global Brand Ambassador for the award-winning Keeper’s Heart Irish American Whiskey.

Keeper’s Heart brought its new style of whiskey to Irish shores and stores when it launched here in March this year. Led by master distiller (and fellow Irish man) Brian Nation, it brings together the best of Irish and American whiskeys and techniques in celebration of these two renowned and distinct distilling traditions.

Dublin native Gerard joins the OSDC team with over two decades of experience in the whiskey business, having spent the last 9 years working with iconic Irish Whiskey brands such as Redbreast Irish Whiskey, Spot Whiskeys, Powers Irish Whiskey and Midleton Very Rare. His role will focus on growing and developing Keepers Heart for the Irish and International Market.

Speaking about his appointment, Gerard commented:

“I couldn’t be more excited to represent Keeper’s Heart and join a brand at the start of an incredible journey, creating a new style of whiskey that is already capturing the hearts and minds of whiskey lovers in the US and Ireland. It is fantastic to be once again teaming up with Brian as we look to build on our momentum, expand our footprint and celebrate the moments worth keeping!”

“We are delighted to have Gerard on board as Global Brand Ambassador for Keeper’s Heart. He is one of the most recognisable faces in the business and brings with him a wealth of experience combined with a passion for sharing Irish whiskey with the world – we know he is the right man for the job. We can’t wait to grow Keepers Heart together.” shared Patrick O’Shaughnessy, Co-Founder of O’Shaughnessy Distilling Co.

Gerard was awarded Irish Whiskey Ambassador of year at Whisky Magazines inaugural Icons of Whiskey Ireland Awards in 2017, and again was highly commended in 2020.

He then went on to win Global Irish Whiskey Ambassador of the Year at the World Icons of Whisky Awards in London in 2018. Gerard was the keynote speaker at this year’s Irish Whiskey Awards.

Gerard holds a General Certificate in Brewing and Distilling from The Institute of Brewing & Distilling and a WSET (Wine & Spirit Education Trust) Level 2 Certificate in Wines, Spirits & other alcoholic beverages.

For additional information, please visit www.osdistilling.com/ and www.keepersheartwhiskey.com.

About Keeper’s Heart Irish + American Whiskey:
Keeper’s Heart Irish + American Whiskey launched in 2021, with Master Distiller Brian Nation showcasing an artful blend of hand-selected Irish pot still and grain whiskies with an American Rye Whiskey that is truly greater than the sum of its parts. With tempting notes of candied ginger, vanilla, lemon zest, spice, and sweet biscuits, it was the most awarded new whiskey of 2022 with many notable wins, including Platinum at the International Wine and Spirits Challenge, Platinum and ‘Best Whiskey in a Highball’ at the Beverage Tasting Institute, a score of 94 at the Ultimate Spirits Challenge, and Gold at the San Francisco World Spirits Competition.

About Keeper’s Heart Irish + Bourbon Whiskey:
The team released Irish + Bourbon in March 2022 as a blend of Irish grain and pot still whiskeys with American Bourbon. Featuring notes of butterscotch sweetness mingling with freshly charred oak from the bourbon barrels, this blend is a uniquely delicious whiskey perfect for bourbon lovers. Like its predecessor, Irish + Bourbon is already winning its own share of accolades, with highlights including International Wine and Spirits Competition’s coveted Platinum Award.

About Keeper’s Heart Whiskey:
Cousins Patrick and Michael O’Shaughnessy founded Keeper’s Heart with the mission to create world-class whiskeys for the occasions in life that connect us and bring people together. Keeper’s Heart currently produces and matures triple pot distilled whiskeys in the traditional Irish style that will be released over the coming years. These new expressions will allow Keeper’s Heart to showcase how they continue to reimagine whiskey’s traditions.

Based in Minneapolis, Keeper’s Heart is created at The O’Shaughnessy Distilling Co., a state-of-the-art facility that they’re delighted to share with the public. Keeper’s Heart offers distillery tours and events, as well as a world-class bar and restaurant. They also offer a Cask Society program that gives members access to one-of-a-kind releases and special offers. Follow our journey on Instagram @KeepersHeartWhiskey.

KENTUCKY DISTILLERS’ ASSOCIATION WELCOMES BARRELS & BILLETS AS NEWEST MEMBER

FRANKFORT, Ky. – The Kentucky Distillers’ Association (KDA) today announced Barrels & Billets in Jefferson County as the newest and 54th distilling member of the non-profit trade group that unites and leads Kentucky’s signature Bourbon and distilled spirits industry.  

Owned by Hillerich & Bradsby Co. (H&B), Barrels and Billets is open to the public and offers guests a hands-on, interactive Bourbon experience. Visitors can blend their own Bourbon recipe using six different wood-finished Bourbons to create their own custom flavor profile. 

The distillery is one of three venues at the H&B campus located at 800 W Main St. in downtown Louisville. The site includes Barrels & Billets, the award-winning Louisville Slugger Museum & Factory and The Skybox, a 5,000 square foot event space. 

Patrick Shortridge, Director of Guest Experience at Hillerich & Bradsby Co. said joining the KDA is a big milestone for the new distillery. 

“The entire Barrels & Billets team is ecstatic to join KDA and play a role in such an incredible Kentucky industry,” Shortridge said. “We look forward to building onto Barrels & Billets’ fun and unique experience.” 

Barrels & Billets focuses on wood finishing techniques for its own line of Bourbons, which include Lucky Lumber Easy Drinking Bourbon, Lead Off Rich & Complex Bourbon and Smokin’ Fastball Smoked Bourbon. 

The company’s luxury Bourbon brand, J. Frederick Three Wood Bourbon, was crafted in honor of J. Frederick Hillerich who immigrated to America from Germany in 1842. Hillerich opened a wood shop in Louisville and early on sold barrels for aging Bourbon. 

Learn more at barrelsandbillets.com. 

Barrels & Billets joins the KDA as a “Craft” level member, aging between 0 and 10,000 barrels per year.  

KDA President Eric Gregory said Barrels & Billets is a fine addition to downtown Louisville’s Museum Row district. “We look forward to working with the Barrels & Billets team as we continue our tireless work to unite our historic industry and secure Kentucky as the one true home for Bourbon,” Gregory said. “We congratulate them on their success and gladly welcome them to the KDA.”

About the Kentucky Distillers’ Association:

Founded in 1880, the Kentucky Distillers’ Association is the legendary voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s landmark economic engine and its thriving, timeless craft. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.

KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT®, BOURBON TRAIL™ and KENTUCKY BOURBON HALL OF FAME® are trademarks/service marks owned by the Kentucky Distillers’ Association.

Loch Lomond Wins “Most Awarded Distillery” At San Francisco World Spirits Competition

Independent Distiller Gains Huge Momentum Worldwide for its Exceptional Whiskies

The Loch Lomond Distillery has won “the most awarded distillery” at the globally renowned San Francisco World Spirits Competition 2023, picking up multiple Double Gold and Gold Awards for its collection of malt whisky brands.

Located just off the banks of Scotland’s iconic Loch Lomond, the Loch Lomond Distillery can trace its roots back over 200 years. Today, it crafts three distinctive whisky styles including its flagship Scotch single malt brand Loch Lomond Whiskies; its single grain whisky, Spearhead; and its latest creation Noble Rebel, a range of blended malt Scotch whiskies.

Together, these brands have received a total of 21 accolades at the industry leading San Francisco World Spirits Competition 2023, winning the highly coveted ‘Most Awarded Distillery of the Year’.

Loch Lomond Distillery has been gaining huge momentum in recent years, with a refreshed focus, and increased investment leading to exceptional growth in markets around world.

This latest acknowledgment from the industry underlines its growing credibility as one of the most exciting distillers of the time. Judges praised the distillery for its consistency, quality and innovation.

In total, it scooped up nine highly coveted Double Gold Awards, seven Gold Awards, and five Silver Awards, for a selection of core range and limited-edition products. Amongst the Double Gold winners were the Open Course Collection and the Open Special Edition, two new releases this year to celebrate the partnership between Loch Lomond Whiskies and The Open Golf Championship which is a fitting way to kick off a second five-year deal between the two organisations

Inspired by its surroundings and fuelled by an eternal spirit of exploration, the distillery takes a bold and inventive approach to whisky making, using incredible feats of engineering to craft exceptional flavour profiles in a unique way.

While all follow their own unique journey and whisky making process, Loch Lomond Whiskies, Spearhead and Noble Rebel, are bound by their innovative style. The Loch Lomond Distillery is the only one of its kind in Scotland to use a combination of traditional Swan Neck Stills and unique Straight Neck stills to craft its whisky. These Straight Neck Stills are a defining feature of the distiller and allow the Master Blender to manipulate flavour at the point of distillation, creating a lighter spirit characterised by a distinctive fruit flavour. As one of only four distilleries in Scotland to have an onsite cooperage, it can also take complete control over the whisky making journey ensuring that barrel repairs and charring are carried out to an exacting standard.

Colin Matthews, Chief Executive Loch Lomond Group, said: “Loch Lomond Distillery has received significant investment in recent years allowing us to expand our whisky making capabilities and develop new styles in the single grain and blended malt categories.

“It is one of the most innovative in Scotland, using bold techniques to explore flavour creation in an inventive and creative way. We have been distilling whisky this way for generations, but are only just starting the realise the potential of our capabilities.

“To receive over 20 individual awards for our whiskies underlines the work that has been delivered in recent years to define our ranges. It is a huge step forward in our growth plans and something we are incredibly proud of.

“This is the start of an exciting journey for Loch Lomond Distillery and we have a number of exciting releases and initiatives in the pipeline.”

One of the fastest growing top 25 single malt brands in the world, Loch Lomond Whiskies is a range of classic single malt Scotch whisky, known for its distinctive house style of fruit, honey and soft smoke. The Official Spirit of The Open, Loch Lomond Whiskies has crafted a number of limited-edition golf-inspired single malts, which received exceptional feedback at this year’s San Francisco World Spirits Competition 2023.

Spearhead is a single grain whisky, made from 100% malted barely and distilled in a copper coffey still, rather than a traditional pot still, before being finished in infrared toasted barrels.

Noble Rebel is the last brand to launch from Loch Lomond Distillery; a collection of blended malt Scotch whiskies that seek to break the norm by combining new ideas with deep-rooted traditions in whisky making. Launched in February 2023, in just a few months it has been an extraordinary success in the UK.

Loch Lomond Distillery received the following accolades at San Francisco World Spirits Competition 2023;

Double Gold Award

 Loch Lomond Whiskies

• Core range – Loch Lomond Whiskies 12 Years Old Inchmurrin
• Core range – Loch Lomond Whiskies 12 Years Old Inchmoan
• Core range – Loch Lomond Classic
• Limited edition – Loch Lomond Whiskies Open Special Edition 2023
• Limited edition – Loch Lomond Whiskies Open Course Edition 2023
• Limited edition – Loch Lomond Whiskies Single Grain Coopers Collection
• Global Travel Retail Exclusive – Loch Lomond Whiskies 8 Years Old Madeira
• Global Travel Retail Exclusive – Loch Lomond Whiskies 18 Years Old Inchmurrin

Noble Rebel

• Noble Rebel Orchard Outburst

Gold Award

Loch Lomond Whiskies

• Core range – Loch Lomond Whiskies 10 Years Old
• Core range – Loch Lomond Whiskies 12 Years Old Perfectly Balanced
• Core range – Loch Lomond Whiskies 14 Years Old
• Core range – Loch Lomond Whiskies Single Grain (Peated)
• Global Travel Retail Exclusive – Loch Lomond Whiskies 14 Years Old Inchmoan

Noble Rebel

• Noble Rebel Smoke Symphony

Spearhead

• Spearhead

Silver Awards

Loch Lomond Whiskies

• Core range – Loch Lomond Whiskies Original
• Core range – Loch Lomond Whiskies 18 Years Old
• Core range – Loch Lomond Whiskies Single Grain (Unpeated)
• Core range – Loch Lomond Whiskies Single Grain Distiller’s Choice

Noble Rebel

• Noble Rebel Hazel Harmony

 * IWSR, Drinks Market Analysis 2021

About the Loch Lomond Group

• Loch Lomond Group is an independent distiller based in Alexandria and is home to several award-winning brands that are sold in more than 125 countries worldwide.
• Loch Lomond distillery has been producing the finest single malt whiskies since 1814.
• Images and interviews with key staff from the Group are available upon request. lochlomondgroup.com

Kentucky Bourbon Trail Craft Tour® Adds Four New Distilleries to Amber Adventure

Kentucky Distillers Continue to Build New Bourbon Experiences and Tourism Across the State

FRANKFORT, Ky. — The Kentucky Bourbon Trail Craft Tour® is embarking on its largest expansion in its history, welcoming four distilleries to the nation’s premier adventure showcasing micro-distilling craftsmanship, the Kentucky Distillers’ Association announced today.

The newest additions include two in Northern Kentucky, and two in Lexington:

Augusta Distillery | 207 Seminary Ave., Augusta, Ky. | augustakydistillery.com

Fresh Bourbon | 377 E Main St., Suite 100, Lexington, Ky. | freshbourbon.com

Pensive Distilling Co. | 720 Monmouth St., Newport, Ky. | pensivedistilling.com

RD1 Spirits | 1170 Manchester St., Suite 190, Lexington, Ky | rd1spirits.com

KDA President Eric Gregory said the new members swell the ranks of the Kentucky Bourbon Trail Craft Tour® to an all-time high of 28 distilleries. The KDA created the statewide journey in 2012 as the nation’s first attraction to feature the burgeoning boutique distilling movement, and more than a decade later, its impact continues to grow, bringing all the benefits of the Bourbon economy with it.

Coupled with the 18 larger-scale distilleries on the Kentucky Bourbon Trail® tour, the KDA now boasts a record 46 immersive experiences for Bourbon and spirits lovers to enjoy when visiting the Bluegrass state. The KDA founded the Kentucky Bourbon Trail® in 1999.

“Our Kentucky Bourbon Trail® experiences continue to elevate and grow tourism at an astounding pace, educating visitors from around the world about our signature spirit and pouring millions of dollars of revenue into local communities and coffers,” Gregory said. “In the last 10 years, attendance has skyrocketed by a phenomenal 370%. The diversity of experiences available at these new stops is outstanding — from secret speakeasies to pairings of delicious Bourbon and bites all the way to full dining experiences. Bourbon has really proven itself over the last couple of decades and has enabled many communities to be a part of its growth. We’re thrilled to welcome these four new distilleries to our amber adventure and encourage visitors to discover the intriguing experiences that each of them has to offer.”

Augusta Distillery Founder and Board Vice Chairman Judd Weiss said, “Being included on the Kentucky Bourbon Trail Craft Tour® puts Augusta Distillery in an even better position to share our charming town, distillery and award-winning Bourbon.”

Fresh Bourbon Distillery Founder Tia Edwards expressed excitement to being added as a destination on the Craft Tour. “We believe in bringing a unique approach to the Kentucky Bourbon experience by hosting guests in our elegant distillery and having them experience Bourbon luxury.”

Pensive Distilling Co. owner Scott Quigley said that joining the Craft Tour shines a spotlight on their establishment and helps grow tourism in Northern Kentucky. “The Kentucky Bourbon Trail Craft Tour® spreads our open invitation for all to come and enjoy Newport and the Pensive experience.”

RD1 Vice President of Marketing Chris Tetterton said, “It is an awesome privilege to be a part of the Kentucky Bourbon Trail Craft Tour. This group of distilleries tells the story of America’s native spirit along with the proud history, tradition, and future of Kentucky’s leading role in Bourbon.”

About the Kentucky Distillers’ Association:

Founded in 1880, the Kentucky Distillers’ Association is the legendary voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s landmark economic engine and its thriving, timeless craft. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.

KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT®, BOURBON TRAIL™ and KENTUCKY BOURBON HALL OF FAME® are trademarks/service marks owned by the Kentucky Distillers’ Association.

‘THRILL ENGINEER’ HELPS WHISKY CLUB SPICE THINGS UP WITH EXPERIMENTAL CHILLI-INFUSED SPIRIT

Professor Brendan Walker helps The Scotch Malt Whisky Society explore extraordinary new chilli-infused spirit that you can mix in cocktails, sip if you’re brave enough or even cook with!

Some like it hot: Thrill Engineer, Professor Brendan Walker, pic by Dave Parry. Bottle with chillies pic by Mike Wilkinson

This summer, a maverick whisky club is turning up the heat with the release of Exp.01, a limited-edition new chilli-infused drink resulting from an experiment that saw 100 fresh red Scotch Bonnet chillies matured in a cask of Scotch whisky for 17 years.

For the experiment, The Scotch Malt Whisky Society (SMWS) added around 100 sliced chillies to a cask of 10-year-old single malt – in doing so, stripping it of its title as a Scotch whisky. The curious concoction was then left to mature for a further 17 years before being bottled as the spicy spirit it is today.

At 55.6% abv and bottled in 10cl hot-sauce sized miniatures, Exp.01 packs a peppery punch with hints of ‘sweet paprika’. The Society is encouraging adventurous flavour explorers to continue the experiment at home, by adding the spicy spirit to summer cocktails, cooking with it like a hot sauce or marinade, or sipping it neat.

The SMWS created the experimental spirit as part of its 40^th-anniversary year celebrations, during which it is staging various events and releasing special editions, all inspired by the maverick attitude of its founder Pip Hills.

Professor Brendan Walker, the world’s only ‘Thrill Engineer’ – who focuses on examining and constructing emotional experiences – was called upon to investigate the Society’s unusual experiment and the tasting experience.

Walker, whose previous work has included designing theme park rides such as Th13teen at Alton Towers, said: “After around 17 years of infusion, The Scotch Malt Whisky Society asked me to investigate their experiment. What could be more exciting than being asked to explore two components of known high quality – a Scotch-in-the-making plus 100 fresh red Scotch Bonnet chillies?

“The methanol and aromatic higher alcohols found in whisky immediately trigger the release of dopamine. Chilli contains capsaicin and in small amounts, capsaicin has a pleasurable, warming, peppery effect. Capsaicin can also trigger the release of endorphins for endurance, and dopamine to reward surviving such an ordeal.

“This concoction of whisky and chilli has the most psychotropic thrilling potential. My initial tasting made me say ‘wow!’, and then smile – a genuine mini-euphoric moment for any connoisseur of thrill. There’s a whole roller coaster of experience being played out on a micro scale, over milliseconds, right there on your tongue

“It’s not just the resulting liquid of Exp.01 that I find amazing – with its smooth, sweet consistency and initial peppery chilli kick.  What’s most exciting for me is the Society’s spirit of experimentation. This captures my imagination. Try it in a cocktail, splash it into a creamy sauce for haggis, or pipette a single drop onto your tongue, then feel your mind and body explode with excitement.”

James Freeman, the Society’s Executive Chef, has also created special recipes that showcase the spirit’s culinary potential, including mussels with tomato, anchovies and Exp.01, a teriyaki salmon dish and an incredible chocolate and Exp.01 tart.  Meanwhile, SMWS ambassador Logan Shaw recommends mixing the spirit with tonic water, ice, lime and sea salt to create a fiery highball cocktail.

No stranger to the Society, Professor Brendan Walker collaborated with the SMWS in 2022 for their Memory Box campaign, in which tasting Society whisky evoked fond memories and happy moments. The campaign was unveiled to wide-eyed whisky fans at London and Glasgow whisky festivals, with Walker present to guide guests through their journey of nostalgia.

Helen Stewart, Head of Brand Marketing & Membership, said: “In our 40^th and most adventurous year yet, this kind of cask experiment is a great example of the fun we have with whisky. We did this simply for the thrill of it to discover what would happen – and we’re excited to share the results of the experiment with everyone and we’d encourage people to have fun with it whether using it in cocktails, cooking recipes or simply sipping it.

“Brendan’s expert knowledge of how people react to thrills and excitement was key to this experiment. His investigations have helped explore the tasting experience and explain what’s happening in the mouth when people taste it.”

Founded in Edinburgh in 1983 by maverick whisky-lover Pip Hills, the SMWS is now the world’s largest whisky club, with close to 40,000 adventurous and discerning members across the globe, all united by a passion for flavour and exquisitely crafted liquid.

Exp.01 is available while stocks last from 26^th July as part of a special new Society membership offer: https://smws.com/complimentary-exp01-offer/

About The Scotch Malt Whisky Society (SMWS)

• The Scotch Malt Whisky Society was established in Edinburgh in 1983 and has 37,000 members around the world.
• It is owned by The Artisanal Spirits Company (ASC) plc
• The SMWS bottles rare single cask and single malt whisky, exclusive blends and a range of other Single Cask Spirits.
• The Society has bottled whisky from 180 distilleries from Scotland and beyond
• The Society offers a new batch of around 20 different single malt whiskies every month
• Members have access to four exclusive SMWS Members’ Rooms in Leith, Edinburgh, Glasgow and London along with a global network of 100 partner bars.
• The Society offers a variety of membership options that can be tailored.

For more information about the Society, visit: https://smws.com/, Twitter: @SMWSUK Facebook: @thesmwsuk Instagram: @smws_uk

About The Artisanal Spirits Company (ASC)

• The Artisanal Spirits Company (ASC) plc is based in Edinburgh.
• The Artisanal Spirits Company (ASC) plc is building a portfolio of premium brands that bring together some of the world’s best spirits producers with a growing movement of discerning consumers by curating unrivalled collections of craft spirits.
• The Artisanal Spirits Company (ASC) plc owns The Scotch Malt Whisky Society (SMWS) and in 2021 it launched J.G. Thomson & Co. Inspired by its namesake, which was originally a wine and spirits merchant in Leith, Scotland, in the 1700s, J.G. Thomson is a new, adventurous blender, creating small batch blended malt whiskies, blended grain whiskies, rum and gin.

Ross & Squibb Distillery Leans Into Its Rye Heritage With

Remus Highest Rye Straight Bourbon Whiskey 

Latest offering from Ross & Squibb Distillery Master Distiller Ian Stirsman honors the distillery’s 175-year rye tradition, as well as the spirit’s popularity prior to Prohibition 

St. LOUIS (July 20, 2023) – Lawrenceburg, Indiana-based Ross & Squibb Distillery announced the newest extension of its Remus Bourbon brand family: Remus Highest Rye Straight Bourbon Whiskey. A permanent, year-round line extension, Remus Highest Rye Bourbon is available at retail nationwide at a suggested price of $54.99 per 750 ml bottle.

Aged six years and offered at 109 proof, Remus Highest Rye Bourbon packs as much rye into a bourbon as possible, with a mash bill consisting of 51% corn, 39% rye and 10% malted rye.

“With Remus Highest Rye Bourbon, our team pays tribute to Ross & Squibb Distillery’s rye tradition by selecting a mash bill that features the most rye a bourbon can offer,” said Ross & Squibb Distillery Master Distiller Ian Stirsman. “This bourbon delivers a sweet, rich fruit and maple aroma and a palate containing robust candied-fruit notes, followed by a lingering finish highlighted by notes of spicy cinnamon and saddle leather.”

Named after two historic Lawrenceburg, Indiana, distilleries – Rossville Distillery and W.P. Squibb & Co. – Ross & Squibb Distillery has a reputation for producing unique, high-quality ryes and high-rye bourbons dating back to 1847. Rye whiskey saw the peak of its popularity leading up to Prohibition and today is steadily gaining in popularity.

“Our Remus Bourbon brand takes its inspiration from the finest bourbons of the Prohibition Era, and with Remus Highest Rye Bourbon we offer a salute to the enormous popularity of rye whiskey heading into this period,” said Shanae Randolph, Marketing Director-Brands for MGP’s Luxco Branded Spirits. “We believe rye drinkers and high-rye-bourbon drinkers alike will become fast fans of this newest addition to the Remus Bourbon brand family.”

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

The Hearach single malt whisky is coming…

There are just 8 weeks until The Hearach single malt whisky is released. It’s an exciting time for us all and we trust many of you will be feeling the same!

There are bound to be lots of questions as the date gets closer so we’re dedicating this weekly missive to answering some of the most common enquires we’ve received so far.

Please read on to learn the what, how, where, and when about the coming release and activities.

And if there’s anything you’d still like to know then drop me a line and I’ll do my best to help.

More news and updates on the whisky (and our gin) soon, meantime let’s raise a glass to the many good things still to come…

Le gach deagh dhùrachd,

FAQS

WHEN DOES THE HEARACH GO ON SALE?

Our whisky will go on sale here in the UK at 10.00 BST on Saturday 23rd September 2023. The rest of the world will need to wait a little longer but our dram will be available in over 20 countries from October 2023.

WHERE CAN I BUY A BOTTLE OF THE HEARACH?

You can buy a bottle direct from the distillery through our online store or at the distillery shop in Tarbert. Small allocations of bottles will be available in selected independent stores across the UK from 2nd October 2023.

HOW MANY BOTTLES OF THE HEARACH WILL BE AVAILABLE AT LAUNCH?

There will be 7 batches in ‘The First Release’. Approximately 6000 bottles from Batch 1 and 3000 bottles of each of the other batches will be made available online that day. Similar amounts will also be available at our distillery shop in Tarbert.

HOW MANY BOTTLES OF THE HEARACH CAN I BUY?

Purchases are limited to 1 bottle from each of the 7 batches, to a maximum of 7 bottles per person, both online and in our distillery shop.

HOW MUCH WILL A BOTTLE COST?

The Hearach will be on sale through our online store and distillery shop priced at £65.00. This is also our RRP in other UK stores. International prices will vary.

ARE YOU DOING ANY PRE-SALES OF THE THE HEARACH BEFORE RELEASE DAY?

There will be no pre-sale availability. A digital queuing system will be in place in our online store on release day to help manage demand and ensure fairness.

WHAT IS THE DIFFERENCE BETWEEN EACH BATCH?

We have ‘married’ each batch of our recipe of spirits in spent sherry butts for a variety of weeks after maturation to create subtle variations in flavour.

HOW CAN I ‘BE HERE’ WITH YOU ONLINE?

The distillery will be closed on 22.09.23 but we will be live-streaming a tasting of ‘The First Dram’ on our website at 14.30 BST. Simply join us online to share this special moment with us or find us on YouTube on the day.

CAN I JOIN YOU IN HARRIS FOR THE LAUNCH WEEKEND AND BUY A BOTTLE TOO?

Our small local events are now ‘sold out’ and the distillery will be closed on 22.09.23 for The First Dram. Local bars in Tarbert will have drams to pour that evening however. The distillery shop will be open to all from 10.00 BST on 23.09.23 and we will have music and song to celebrate throughout the day.

I DON’T LIVE IN THE UK…WHAT ABOUT ME?

We do not deliver outside the UK directly, but The Hearach will be available in over 20 countries around the world from October 2023 onwards. A list of international distributors and their contact details for direct enquiries can be found HERE.

I’M ONE OF THE 1,916 – HOW DO I GET MY BOTTLE?

Thank you for being part of this special group! We’ve been in touch with more information and will arrange to send your bottle directly after launch day. Please contact us if you have more questions via the1916@harrisdistillery.com

WHERE CAN I LEARN MORE?

Read on, or drop me an email via mike@harrisdistillery.com

Friday the 22nd of September 2023 as we gather with staff, friends, and family to enjoy a glass of our whisky together for the first time.

Although not a public event, we’d love to share the moment with you so we’ll be live-streaming the get-together online so people around the world can Be Here too.

There will be words, music, and song to mark the occasion and we hope you can join us in spirit.

We’ll also be revealing the new bottle on our website if you’re keen to see how we’ll be weaving our story around this historic single malt.

That evening we’re having a wee cèilidh in the village community centre which is now ‘sold out’ but the local hotel bars will be pouring first drams too so be sure to drop by the Harris Hotel and Hotel Hebrides if you’re in the islands.

Be Here

The distillery will reopen on Saturday the 23rd of September 2023 at 10am and our shop shelves will be filled with Batches 1-7 of The Hearach while stocks last.

There may well be a queue so please come prepared for a wait and dressed to meet any weather. Our team will do their best to keep your spirits high and updated on any waiting times.

In the interest of fairness, purchases are limited to one bottle per batch per person to a maximum of seven bottles.

Similarly, if you plan to order online in the UK there will be a digital queuing system in place on our website.

You will be allocated a place in the queue along with your position number, estimated waiting time, and you can even register your email address to get a notification when it’s your time to enter the store.

The queuing system will also give you live updates from our team to advise if batches sell out or any other information that will help your buying experience.

Again, in the interest of fairness, purchases are limited to one bottle per batch per person to a maximum of seven bottles.

Due to the limited nature of our whisky, please be aware that batches may sell out and we apologise for any disappointment this may cause.

Rest assured we have other batches on the way and look forward to sharing more of this historic dram with you all soon.

Slàinte!

Be Here