THE GLENLIVET MAKES WHISKY HISTORY WITH LAUNCH OF MYSTERY CAMPAIGN

The Glenlivet, the world’s No. 2 single malt Scotch whisky, is pioneering an innovative approach to flavour with the launch of The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes.

Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience of The Glenlivet Alpha. Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.

The Glenlivet Alpha launch will be supported by an integrated marketing campaign that will see consumers exploring The Glenlivet’s complex flavours through multi-sensory experiences both online, through http://www.theglenlivet.com/ and the brand’s Facebook page, and offline. The campaign will help to generate discussion and a deeper understanding of The Glenlivet, the single malt that started it all.

The campaign will bring The Glenlivet Alpha to life with a launch film, advertising, in-store activity and a global media launch event in London. Additional films, which explore the roles of sight, smell, taste and feel on flavour perception, will be hosted on The Glenlivet’s digital social media platforms and will link through to online sensory challenges that allow consumers to gradually unlock the secrets of The Glenlivet Alpha. Sensory experts including taste visualisation specialists, Greyworld, will also be working with the brand on the campaign.

In June, the mystery behind The Glenlivet Alpha will be revealed by Master Distiller Alan Winchester in a global broadcast to The Glenlivet fans on http://www.theglenlivet.com/ and on the brand’s Facebook page.

Nikki Burgess, International Brand Director for The Glenlivet, says: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”

With only circa 3,500 bottles worldwide, The Glenlivet Alpha will be available in USA, UK, France, Netherlands, Italy, Germany, Denmark, Sweden, Switzerland, Andorra, China, Hong Kong, Malaysia, Taiwan, Japan, India and South Africa and will retail at $120.

The Glenlivet was the first licensed distillery in the Livet valley and offers a variety of expressions, all boasting its signature smoothness and floral, fruity profile.

The Glenlivet has been the biggest contributor to volume growth in the single malt category over the last five years, adding more than any other Single Malt brand*. The release of The Glenlivet Alpha continues the brand’s legacy of innovation and reinforces its position as ‘the single malt that started it all’.

*IWSR 2011 

Notes 

Follow The Glenlivet on Twitter via the handle @The_Glenlivet and stream the campaign through #Alpha 

Facebook application: https://www.facebook.com/theglenlivet/app_406821989412224 

The Glenlivet Alpha YouTube video and embed link: http://www.youtube.com/watch?v=YOvsNoC-2YU&list=UUVnO1IwQ0pn6-pMrfks8TfA&index=1 

The Glenlivet is the No. 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet. 

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

NEW PRODUCTS IN THIS WEEK

Just arrived –

Talisker Port Ruighe, named after the old Gaelic name of Port in the Isle of Skye. The distillery has been using Port Casks to age its whisky as far back as 1898 and this new Malt is a toast to the Scottish merchants who braved the high seas to bring back the newly discovered Port Wine from Portugal.

BUY NOW – £44.99

The Macallan 1824 Series is a new range of single malts which showcase the very best of The Macallan, built on the principle of natural colour.
Macallan 1824 Amber 40%,

BUY NOW – £51.00

Macallan 1824 Sienna 43%,

BUY NOW – £77.00

Macallan 1824 Ruby 43%

BUY NOW – £137.00

GlenDronach Cask Strength Batch 2

70cl / 55.2% Vol

Towards the end of 2012, GlenDronach Distillery released a cask strength edition, which was designed to supplement the core range of 12, 15, 18 and 21 year old vintages. With the popularity of Batch 1, Batch 2 has been bottled and is now available via our online whisky store.

If the previous batch has anything to go by, this is sure to be another great tasting dram.

Bottled at 55.2% vol.

GlenDronach Cask Strength Batch 2 Official Tasting Notes

Appearance: Rich golden amber with a crimson heart.

Nose: Wonderful rich aromas of honey drenched raisins and sultanas. Candied ginger and orange peel are spiced with a beautifully delicate back note of warm oak.

Palate: A perfectly balanced traditional sherried character. An explosion of chocolate coated raisins and zest of orange, mellowed with sweet warm oak spices, hints of soft toffee and gentle sugared almonds.

Finish: A uniquely balanced classic finish.

£49.75  (£41.46 ex vat)

Click here to buy GlenDronach Cask Strength Batch 2

BALLANTINE’S UNVEILS 17 YEAR OLD SIGNATURE DISTILLERY

MILTONDUFF EDITION

Ballantine’s, the No. 2 ultra-premium Scotch whisky range inAsiaand the No. 1 in Global Travel Retail, is launching Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition – one of an innovative and exclusive collection of whiskies from the first limited edition series in the history of Ballantine’s 17 Year Old.

Over 40 different malt and grain whiskies, sourced from all overScotland, are blended together to produce Ballantine’s 17 Year Old.  Specially created by Master Blender Sandy Hyslop, each edition in the Signature Distillery series aims to showcase the unique influence of one of the major signature malts that provide depth to Ballantine’s 17 Year Old – Scapa, Glenburgie, and Miltonduff – by accentuating their contribution within a limited edition blend.

The latest edition in the series, Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition is a blended Scotch whisky that highlights the role of the Miltonduff single malt.

Miltonduff malt forms the foundation of Ballantine’s 17 Year Old, bringing power to the blend, its character complementing the other fingerprint malts perfectly.  The cinnamon spiced notes bring warmth to the blend and its floral character balances the fruity sweetness of other malts.

Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition brings the unique qualities of the Miltonduff malt to the fore while staying true to Ballantine’s signature style.

The presentation of Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition reflects the original Ballantine’s 17 Year Old bottle, with added inspiration from the warmth of the tasting notes: elements of orange inspired by the sweet and fruity notes on the nose and a subtle rose sheen representing the hint of cinnamon spice that comes through in the background of the blend.

Peter Moore, Ballantine’s International Brand Director, says: “The Miltonduff Edition is an excellent addition to any whisky connoisseur’s collection. It’s ideal for those looking to explore Ballantine’s 17 Year Old on a deeper level as it offers whisky drinkers a unique insight into the role that the Miltonduff malt plays in the much revered Ballantine’s 17 Year Old blend. It also showcases the excellent work of our Master Blender, Sandy Hyslop, a man who is a world-leader in the art of blending.”

The Signature Distillery series plays a pivotal role in telling the story behind Ballantine’s 17 Year Old and will continue in 2014.

Ballantine’s 17 Year Old Miltonduff Signature Distillery Edition is available now in limited quantities, with an RRP of $75 USD*.

Notes

*RRP inAsiaDuty Free.

Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition tasting notes

Nose: Rich fruity and sweet. Flavours of peaches in syrup, juicy sweet orange and creamy soft toffee with a hint of toasted almonds.

Taste: Sweet scented floral flavours. Extremely smooth with milk chocolate flavours and hints of cinnamon spice, cloves and liquorice root in the background.

Finish: Very long, warm and sweet.

About Miltonduff Distillery

Located in one ofScotland’s foremost whisky producing regions, Speyside, Miltonduff is set in the fertile valley known as the ‘GardenofScotland’, an area that has attracted many brewers and distillers over the centuries, due to the ready availability of the finest barley and the quality of theBlackBurnRiver’s water.

About Ballantine’s

Ballantine’s is the No. 2 ultra-premium Scotch whisky in Asia, No. 1 Scotch whisky inEuropeand the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information please visit www.chivasbrothers.com

This is just a quick note to say that I’ve made a 27yo Longmorn available on my online shop at http://www.whiskybroker.co.uk/acatalog/Longmorn.html. It is a single cask bottling at cask strength 53.8%, and is priced at £55. The cask only yielded 191 bottles, so I don’t imagine that they will be available for long, but in any case, I will be making the bottles available to my trade customers from Monday 13^th May, so if any are still available then, they will be likely to rapidly disappear.

If you’d like a bottle, but don’t want to pay high postage costs, you can select “hold for collection” and I will set the bottle aside for you to add to an order at a later date, to reduce the postage per bottle.

Many thanks to everybody for your continued support. As a small but growing business, we greatly appreciate it.

Martin Armstrong

www.whiskybroker.co.uk

May Update: Treasure seekers
Treasure seekers….members have been snapping up these precious and rare gems..

1) 121.59 Vanilla candles on a polished table
14yo Refill ex-bourbon barrel, £49.40
14 available…  Buy

2) 1.171 Orchids in an old wardrobe
28yo Refill ex-bourbon hogshead, £88.30
24 available…Buy

3) 59.43 Caramel Swirl Ice-cream
29yo 1983 30th Anniversary Bottling, £137.20
33 available…Buy

4) 4.175 Suspicious skulkers on the cat-walk
13yo First-fill ex-bourbon barrel, £58.80
16 available…Buy

5)  7.83 Fresh, airy and sherbety
19yo Refill ex-bourbon hogshead, £69.10
13 available…Buy     
    
Pearls of WHIS-DOM
Tasty TRIO: 53.184, 64.43 & G7.4 for £184
10 available…Buy

Island PAIR: 53.184 & 4.175 for £118
10 available…Buy

Packing CASE Offer: TRIO + 77.32, 7.83 & 3.198 for £364
4 available…Buy 
    
May Outturn

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at http://www.smws.co.uk/memberships for your chance to join and to take advantage of their great offers.

New Arrivals

Scotland – Single Malt Scotch

• 1995 Mortlach 17 Year Old The Exclusive Malts Single Barrel Cask Strength Single Malt Whisky 750ml – 5 available ($129.99)

Scotland – Spirits Pre-Arrival

• 1989 Isle of Jura 23 Year Old K&L Exclusive  Signatory Single Barrel Cask Strength Single Malt Whisky 750ml (Pre-Arrival) ($99.99)

Back in Stock

Canada – Rye

• Whistle Pig “Triple One” 11 Year Old Straight Rye Whiskey 750ml (cannot ship) – 6 available ($119.99)

Scotland – Blended Scotch

• Johnnie Walker Double Black Blended Scotch Whisky 750ml ($44.99)

Scotland – Single Malt Scotch

• 1988 Littlemill 24 Year Old The Exclusive Malts Single Barrel Cask Strength Single Malt Whisky 750ml – 7 available ($159.99)

• Springbank 15 year old, Distillery Bottling Single Malt Whisky 750ml ($91.99)

United States – Bourbon and Rye

• Peach Street Colorado Straight Bourbon Whiskey 750ml – 6 available ($62.99)

K&L Wine Merchants
http://www.klwines.com
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

NEW Glendronach Batch 2

Following the popularity of Glendronach Cask Strength Batch 1, which was released towards the end of 2012 and is now sold out, we are delighted to advise that Batch 2 is now available!

PURCHASE NOW – £49.99

Established 1897, Reborn 2013

When the previous owners mothballed Tamdhu distillery in 2010, connoisseurs looked on with sadness. This unique Speyside Single Malt Scotch Whisky was prized for its almost indiscernible wisp of peat, counterbalanced with vanilla, fruits and spices.

As of this day (may 7th, 2013); we can officially announce our stills run warm once more – embodying the ‘can-dhu-spirit’ of our founders. Lauter mash tuns are filled with water drawn directly from the Tamdhu spring. Warehouses team with quiet, methodical activity. And our strict wood policy insists we once again use only the finest sherry casks.

The fine occasion of our re-opening was marked this weekend by a local fete and a celebratory lunch of local produce. It was also celebrated by a release of an exclusive bottling – a limited edition of our brand new ten year old malt.

Why not pay a visit to our new website. You can enjoy the full story of our rebirth, acquire our whisky from the shop and discover the ‘can-dhu-spirit’ for yourself.

Yours as may be,

Tamdhu Distillery

DISCOVER MORE

Loch Fyne Whiskies Stocks ‘Johnnie Walker Odyssey’ 

John Walker & Sons Odyssey

40% abv

£595.00 inc vat £495.83 ex vat 

Loch Fyne Whiskies

david@lfw.co.uk