DRAM5 UNVEILS A DISRUPTIVE, DESIGN-LED BLIND BOX WHISKY TASTING EXPERIENCE FOR THE MODERN DRINKER – Scotch Whisky News
DRAM5 UNVEILS A DISRUPTIVE, DESIGN-LED BLIND BOX WHISKY TASTING EXPERIENCE FOR THE MODERN DRINKER
London, September 2025: DRAM5 is a design-led whisky discovery box, launching to market in September 2025, which reimagines the way that whisky is experienced and appreciated. Created for both the curious and the connoisseur, DRAM5 invites whisky lovers into a bold new world of flavour exploration. Its mystery boxes contain five surprise single-cask, barrel strength Scotch whiskies, inviting the drinker to explore Single Malt Scotch whisky without preconception, offering an innovative tasting experience.
By stripping back branding bias, DRAM5 challenges traditional whisky tasting and redefines it as something immersive, interactive, and unapologetically modern. The contemporary concept champions a tech-savvy, digitally sophisticated approach to flavour, with a design sensibility that provides an elevated boutique experience, a fresh take on traditional whisky labels.
Sourced from both celebrated and boutique distilleries across Scotland, the whiskies in each DRAM5 box are drawn from individually selected casks, each chosen for its character, provenance, and uniqueness. The first release is strictly limited to 6,000 boxes, every single cask whisky featured in the collection is exclusive to DRAM5 and cannot be purchased elsewhere.
Each of the DRAM5 blind boxes will include a surprise combination of premium, rare and ultra rare expressions. 60% (3,600 boxes) will only include premium drams from distilleries in Scotland such as Benriach, Blair Athol, Craigellachie, Glenrothes, Glenturret and Laphroaig amongst others. 35% (2,100 boxes) will also include a rare single cask whisky within the selection from distilleries such as Ben Nevis and Glen Grant, with whiskies aged for 27 years or longer.
For those fortunate enough to receive one of the 5% (300 boxes) including ultra rare drams within the selection received, they could find whiskies such as an Ardbeg 34yo, a Littlemill 36yo or a Macallan 34yo. This potential mix of ultra rare, rare and premium whiskies in every DRAM5 blind box will ensure that each delivers a unique, exciting and unpredictable tasting experience.
The concept centres around a disruptive approach to blind tasting for a new generation of drinkers; from unexpected flavour combinations to rare regional expressions, each dram is approached without expectation, encouraging exploration of flavour and aroma on its own terms. The DRAM5 mystery boxes reimagine whisky discovery; rather than acquiring a single bottle with a fixed identity, customers engage with five different drams. For some, that may mean encountering a distillery previously unknown to them. For others, it may be an unexpected favourite that challenges their usual preferences, either way, step into a curated world of flavour, exploration and storytelling.
To accompany the release, DRAM5 has introduced a digital collectors programme for the tech-forward modern collectors. The beautifully crafted “Capture the Moment, Collect the Story” is a dynamic collector’s programme, accessible via the DRAM5 app, where users will be able to access information on the tasting profile of each specific liquid and the distillery it originates from. Users will also be able to upload a photo of each bottle they have unlocked and build their own digital archive, record tasting notes, track where and when they enjoyed it, and even note the friends who shared the moment. Over time, the vault becomes more than a list but a curated personal flavour vault powered by tech and fuelled by discovery.
DRAM5’s visual identity and packaging has already garnered reputable design accolades, including recognition from the Muse Design Awards and a Gold Award the iF Design Award 2025. The packaging stands as a bold expression of contemporary design, fusing modern minimalism with tactile luxury. It brings a refreshing playfulness to the traditional world of Scotch whisky, seamlessly blending meticulous craftsmanship with a reverence for the centuries-old art of whisky distilling. Every detail of the boxes, from the sleek exterior to the carefully curated interior, reflects a celebration of both innovation and heritage. Each box is a bold statement piece finding itself equally as at home on a drinks cabinet as it is a gift to impress even the most discerning drinkers. DRAM5 is designed to spark conversation at a dinner party, at a tasting night or simply to savour each dram at home. However used, DRAM5 transforms tasting into a moment of delight, surprise, and genuine connection.
This release marks a new approach to Scotch whisky appreciation where rarity, exploration, and sensory discovery come together in a format designed to challenge and delight both experienced collectors and curious newcomers alike.
The perfect Christmas gift, dinner party tablescape accessory or centre piece on your drinks trolley, DRAM5 is now available through the brand’s official website https://dram5.com/ and select premium retail stockists. RRP: £95.00
ULTRA RARE
5% / 300 DRAM5 blind boxes will include at least one of these ultra rare liquids. Single Cask Single Malt Scotch whiskies as follows:
Ardbeg 34 years old | Littlemill 36 years old | Macallan 34 years old
RARE
35% / 2,100 DRAM5 blind boxes will include at least one of these rare liquids. Single Cask Single Malt Scotch whiskies as follows:
Ardmore 27 years old | Auchroisk 30 years old | Ben Nevis 28 years old | Glen Grant 32 years old | Glen Keith 30 years old | Old Rhosdhu 32 years old
PREMIUM
60% / 3,600 DRAM5 blind boxes will include premium liquids.
Single Cask Single Malt Scotch whiskies as follows:
Aultmore 15 years old | Balmenach 18 years old | Benriach 14 years old | Blair Athol 11 years old | Craigellachie 14 years old | Dailuaine 13 years old | Glen Elgin 13 years old | Glen Garioch 13 years old | Glen Moray 16 years old | Glenrothes 10 years old
Glenturret 14 years old | Jura 16 years old | Laphroaig 14 years old | Linkwood 15 years old | Mannochmore 13 years old | Miltonduff 15 years old
The Scotch Malt Whisky Society Canada
