EVOLUTION OF THE JAMESON BOTTLE AND LABEL

IS SET TO CONTINUE THE SUCCESS STORY OVER 50 YEARS ON

– First introduced in 1968, the new smooth pack contains the same triple-distilled Jameson that has made it the world’s No.1 Irish whiskey – 

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled an evolution of its iconic bottle and label design 50 years after it was first introduced. The refreshed look highlights the brand’s provenance, triple-distillation production method and premium quality cues to whiskey drinkers as it looks to strengthen its position as the world’s leading Irish whiskey.

Created by Stockholm’s Pond Design agency, the designs introduce a bold visual identity that has stand-out appeal and further drives differentiation in the dynamic Irish whiskey category. The bottle shape now features a tapered body and a more generous shoulder curve, while a distinctive embossed label ‘eyebrow’ and heel at the base make the bottle more tactile and memorable to hold. The distinctive green glass bottle and easy-to-pour neck remain in place, in line with feedback from market research among bartenders and Irish whiskey drinkers.

The refreshed label is printed on textured paper and reinterprets key elements of the design – most notably the Jameson family crest – while still retaining the most recognisable features to create a more timeless and cohesive look. Messaging on the bottle has been streamlined to emphasise the triple-distilled production method of Jameson, which crafts its renowned smooth taste, and its Irish provenance. The update is underpinned by a more vibrant colour palette designed to stand out and includes a brighter red cap and fresher greens and creams on the label.

The iconic green Jameson bottle that is known around the world today was first introduced in 1968, when bottling was brought in-house at the Bow Street Distillery as the era of whiskey bonding came to an end. The signature green, cream and maroon colours were inspired by the stained-glass panels in the doors of the historic distillery, installed in the late 19^th Century by then Production Manager George Jameson, and can still be viewed at the Jameson Distillery Bow street today. Over the past 50 years, the bottle has evolved with the times but key elements such as the green glass, family crest and ship have remained in place to inspire new whiskey drinkers with the Jameson story.

The bottle is constructed using pressure sensitive label (PSL) technology at Irish Distillers’ Fox & Geese bottling facility in Dublin – a new and more efficient process that allows for split labels to be applied to the glass bottles and a more premium finish. The new Jameson Irish Whiskey bottles will be available in Ireland from January 2019, and from the USA and other markets from March ahead of St. Patrick’s Day, and will be introduced across Jameson Caskmates, Jameson Black Barrel and Jameson Crested throughout the year.

Simon Fay, International Marketing Director for Jameson at Irish Distillers, commented: “Jameson Irish Whiskey is the world’s favourite Irish whiskey and is leading the renaissance within the category that we have seen over the past ten years. As such, we are committed to investing in the brand and we are confident that our new smooth pack, with the same triple distilled Irish whiskey inside is the winning combination to drive distinctiveness and relevance with whiskey drinkers and bartenders. With 29 years of consecutive of growth, our mission is to maintain momentum in key markets and accelerate growth and we believe that the subtle design evolution will help us to share the fearless spirit of Jameson with even more people around the world and continue the success story for many years to come.”

Notes 

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin. 

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

Laphroaig
8 Year Old 2008
Williamson
$70.31

SHOP NOW >

Laphroaig 8 Year Old 2010 vintage Islay single malt Scotch whisky. Single cask hogshead selected and bottled at cask strength October 2018 by Morrison & MacKay exclusively for The Whisky Barrel. 284 bottles. Laphroaig Distillery was established in 1815 on the rocky south coast of the Isle of Islay off the west coast of Scotland. This malt whiskey distillery continues to malt barley using its traditional malting floors and malt kiln. In 1994 the distiiley was awarded the Royal Warrant. The core range is quite extensive and supplemented by limited releases including a 21 year old was issued in 2015 to celebrate 21 years of Friends of Laphroaig. Independent bottlings are also available from Signatory, Cooper’s Choice and Hunter Laing. Laphroaig distillery also participates in Feis Ile, the Islay Festival of Malt and Music.

One-of-a-Kind Single Malt You Won’t Find Elsewhere

“There’s no reason a whisky this good and this old should be this inexpensive.”
—David Othenin-Girard, K&L SoCal Spirits Buyer

Almost never seen in the United States, Blair Athol is a rare treat for collectors of Scotland’s finest drams. The bottling featured here, a 23 Year Old that was brought up in sherry cask, counts among the best expressions we’ve ever encountered. Heady, expressive, and with a seemingly unending cascade of Amontillado spice, it is a pure delight from start to finish. Blair Athol has developed something of a cult following over the years, and based on the balanced power this 23 Year Old reveals, it’s all too easy to see why. Because of its scarcity, one might expect this scotch to cost twice the price, but that’s the beauty of our direct-import program—we are able to offer it at an unbeatable price. We urge you to scroll down and read our staff reviews, as they paint a picture of a Highland malt of the highest caliber. Previous casks of Blair Athol have sold out in no time, and we expect much the same of this magnificent expression.

1995 Blair Athol 23 Year Old “Old Malt Cask” K&L Exclusive Single Sherry Butt Cask Strength Single Malt Scotch Whisky (750ml) ($109.99)

The exceptional Blair Athol Distillery sits just outside the picturesque town of Pitlochry at the base of the great Cairngorm Mountains. This small stone distillery has provided K&L with several of our most renowned single barrels, namely a few old refill casks from Signatory, which were dark refill sherry butts. This barrel showing up just a few years after those exquisite examples of this low-key distillery further proves that sherry and Blair Athol play in perfect harmony. Famous in the U.K. as the home of the well-regarded Bell’s Blend, it has no real no real presence in the States. Nonetheless, it’s become sought after partly due to our efforts and because more of our customers are heading over to Scotland. Since invariably a stop in the quaint little village just to the north of the distillery is recommended, every year more people coming home dreaming about it. Once you taste that flora and fauna expression, it must feel rather tragic to realize that no regular expression of this lovely malt is available in the U.S. So when this stupendous cask popped up, we knew we had to nab it. I’d happily sell this exceptional whisky, filled into a fresh sherry butt back in 1995, for $200. I absolutely think it’s worth that much. We crushed the 26 Year Old from Signatory (albeit slightly older and darker) at $180 a bottle years ago. While it might not be as unique as some of the year’s other offerings, it’s is easily the most lovable malt of the season and another insane value from OMC.

David Othenin-Girard | K&L Staff Member | Review Date: December 14, 2018

The lovely Blair Athol distillery is the spiritual home of the Bell’s Blend, which gets a bad rap from some whisky geeks, but when we see the excellent distillery in the warehouse we take note. Very few things are more appealing to me than an extremely affordable Blair Athol charged from a sherry. One whiff and we knew we had to have this majestic barrel. The nose has a big note of Oloroso, but also some complex malty fruit in the background. With a bit of water, dark fruit compote, exotic spices, and a subtle, almost Amontillado-like savory quality, emerge. On the palate it’s wonderfully textured with big taffy notes and a woodsy herbal quality—although much cleaner after water than the Ben Nevis, it still has a bit of funk to start. This is a total no brainer—an ultra-balanced, but overtly sherried malt in what might be arguably its perfect state of maturation. You barely notice the high proof, but it does love a little dollop of spring water, which opens it up in the most impressive way. Those that love the balance between dark sherry tones and rich maltiness will want to load up on this while it’s still around. There’s no reason a whisky this good and this old should be this inexpensive.

Andrew Whiteley | K&L Staff Member | Review Date: November 11, 2018

Once again we have Blair Athol on the shelves! It has been far too long and I’ve fielded too many customer requests from people hoping for a bottle of our previous casks to pop up. While a touch younger and nowhere near as dark in sherry color, this wonderful cask shows off all of the splendor of sherry-aged Blair Athol with more sophistication than our previous bottlings. The chocolate fudge and spice cake of the sherry butt is more deeply integrated and the nutty texture and earthy flavors of the malt shine through. Don’t let that gentle sounding description fool you. The nose is just as robust as the first fill sherry monsters of yesteryear, but the palate doesn’t attack you, it lulls you into a false sense of security instead. At nearly 60%, for all its grace, this malt still packs a wallop. With a water addition it softens (a little) and exposes more of a dried orange peel and caramelized candied almond profile. A big malt for those who want power in their glass. And all for a pittance in comparison to the pair of 1988s we’ve offered in the last couple of years.

William Beare | K&L Staff Member | Review Date: November 25, 2018

It’s a cold and blustery evening here in Redwood City as I take my first few sips of the Blair Athol 23. The days are getting shorter and the winds are picking up. But in a large, deep glass, just the nose on this feels like a space heater for my soul. There is a small handful of fire in each inhale, but such a seductive, sweet fire that you feel dared to keep breathing deeper. The palate is filled with sweet honeycomb wax—unbelievably textural with a healthy dose of orange zest and a nutty finish. Well worth the price tag, and way too easy to drink for your own good.

Neal Fischer | K&L Staff Member | Review Date: November 25, 2018

There’s big fruit on the nose with notes of syrupy brandy cherries coming in first, followed by orange zest, kumquat, and apricot. Nice bright caramel and rock candy scents come through next, then just a little earthiness and a whisper of smoke. The palate is initially dominated by salted caramels and stone fruit flavors, but then there’s a bold transition to cherries, spices, and some leather in a nicely long finish.

Jackson Lee | K&L Staff Member | Review Date: November 21, 2018

This cask offering from Blair Athol is unapologetic in the way it presents itself. When first poured into the glass, notes of iodine, peat, astringent, leather, and oak are apparent—stereotypical but then a honeyed apricot and Nilla wafers come in to soften those hardened players. On the palate that sweetness at the end of the nose comes through on the tip of your tongue, hitting you with sweet cashew brittle and green apple undertones. The finish is long and you get a little spice and heat on the end, while that sweetness keeps its promise to the end, drawing out notes of pencil shavings after it..

Anthony Russo | K&L Staff Member | Review Date: November 15, 2018

This is a highlight of what Scotland’s Highland region can achieve. This whisky typically goes into a bottling that does not reach the United States, so just the opportunity to taste it is incredibly special. The nose is wildly interesting, loaded with all types of fruits and spices. The palate definitely follows up nicely with a flavor I did not expect: a touch of malty sweetness that keeps the finish long. I am very excited about this release, especially at the price/cask strength ABV.

White Walker: by Johnnie Walker 

 “This limited edition bottle utilizes thermochromic ink to give fans a frosty surprise message when frozen. With flavor notes like caramelized sugar, vanilla, and fresh red berries, White Walker by Johnnie Walker makes for a delicious serve. The new blend is best served ice cold, inspired by the White Walkers beyond The Wall.”

PRICE: $39/btl 

~ IN-STOCK ~  

PLEASE CONTACT THE STORE TO ORDER 

 
We are not responsible for any typographical errors or why Sansa and Arya Stark look nothing alike. Please contact the store with any questions.

The Park Avenue Liquor Shop | 212-685-2442 | 212-689-6247 |  parkaveliquor.com

Imperial
23 Year Old 1995
Cask #4191
$211.30

SHOP NOW >

Imperial 23 Year Old 1995 vintage Speyside single malt Scotch whisky. Single cask bourbon barrel #4191 of the lost distillery. Selected and bottled October 2018 by Morrison & MacKay exclusively for The Whisky Barrel. Just 42 numbered bottles. Maximum 1 bottle per customer.

Imperial Distillery was designed by Charles C. Doig and established in 1897 by Thomas Mackenzie at Carron in the heart of the Speyside whiskey region. Queen Victoria celebrated her Diamond Jubilee in 1897 and a huge golden crown was placed upon the pagoda roof of one of Imperial Distillery’s two malt kilns to commemorate the occasion. Imperial Distillery was equipped with four huge stills but closed in 1998 and was demolished in 2013. A new distillery called Dalmunach has been built on the site and opened in 2015. Independent releases of Imperial malt whiskey feature in the Signatory Vintage ranges and those of Gordon & MacPhail.

Aberdeenshire Whisky Embassy

Packed full of Events, Offers and Unique Whiskies this is a must for all North East Whisky fans! Membership also includes an Exclusive

10 Year Old Single Cask Whisky

from a well known Island Distillery….

Whisky just got AWEsome!

TAKE A LOOK

DEWAR’S® 18 YO LIMITED EDITION

TRAVEL RETAIL EXCLUSIVE CHINESE NEW YEAR GIFT TIN

LAUNCHES AT 15 LOCATIONS IN SOUTH EAST ASIA & MIDDLE EAST

Hamilton, Bermuda 8 January 2019 To mark the Year of The Pig on 5 February, a limited edition and travel retail exclusive DEWAR’S® 18YO Chinese New Year gift tin is now on sale in stores across Asia Pacific and at Dubai Airport.

The demand for DEWAR’S in Asia Pacific GTR is growing fast with strong double-digit sales growth year on year.  Amongst Chinese shoppers, its popularity is even stronger with demand doubling year on year (Bacardi figures to end November 2018).  DEWAR’S is the fastest growing blended scotch whisky in the top 10 for the global travel retail channel (5yr CAGR, IWSR 2017),

Double-aged in oak casks for extra smoothness, the DEWAR’S 18YO Blended Scotch Whisky is a creamy, full and well-rounded blend. Honeyed in taste with a hint of Marzipan and silky finish, presented in a striking, limited edition travel retail exclusive 1-litre presentation box.  Recommended price is $99 USD (local market prices may vary).

Priced at $99, the 1-litre gift tin is available from the following 15 airport and land border retail locations:  Auckland (ARI & Lagardère), Bangkok (King Power), Beijing (Sunrise), Dubai (Dubai Duty Free), Hong Kong Airport (Lagardère), Hong Kong Border (Anway), Kuala Lumpur (Eraman), Seoul (Lotte & Shilla), Shanghai (Sunrise), Sri Lanka (Dufry & Flemingo), Taipei (Everrich), Zhuhai (Zhuhai duty free)

NOTES 

About the Bacardi Global Travel Retail Division

The Bacardi Global Travel Retail Division is a stand-alone business unit of Bacardi Limited. Through Bacardi’s portfolio of premium and super-premium brands, including BACARDÍ® rum, GREY GOOSE® vodka and flavoured vodkas, 42BELOW® vodka and flavoured vodkas, BOMBAY SAPPHIRE, PATRÓN® tequila, GERMAIN® liqueur, BARON OTARD® cognac and BÉNÉDICTINE® DOM® liqueur, the Bacardi Global Travel Retail Division creates unique and innovative experiences for travellers.

DEWAR’S 18YO is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited and Patrón Spirits International AG. DRINK RESPONSIBLY

DEWAR’S IS A TRADEMARK.

ABV:50.9% AGE:44 Year Old VINTAGE:1973 CASK TYPE:Refill Hogshead CASK #:#14189 BOTTLER:Hunter Laing & Co. REGION:Lowland TYPE:Single Grain 

Carsebridge 44 Year Old 1973 vintage Lowland single grain Scotch whisky. Rare example of the lost Scottish distillery. Single cask refill hogshead #14189 distilled May 1987 and bottled September 2017 by Hunter Laing & Co. for the Sovereign series. This is a specially selected exclusive release to commemorate the 10th Anniversary of The Whisky Barrel. 150 numbered bottles. This golden whisky has a complex nose with notes of milk choclate, forest berries and green moss. The palate is smooth and creamy with toffee, blackcurrants and spice. The finish is long, with a distinctive pepperiness.

John Bald established Carsebridge Malt Distillery in 1798 on the edge of Alloa. By the 1820s it was producing both malt and grain whiskey but during the 1850s was converted to a grain distillery following installation of a Coffey continuous still. Two Coffey still were operational by 1886 and a third was installed around 1966. By the mid 1960s this was one of the largest working distilleries in Scotland. Carsebridge closed in 1983 and most of its buildings were demolished in 1992 and thereby is a lost Lowland grain distillery.

Bunnahabhain
40 Year Old 1978
Signatory 30th
$1,030.30

SHOP NOW >

Bunnahabhain 40 Year Old 1978 vintage Islay single malt Scotch whisky. Single cask refill sherry butt #2587 bottled June 2018 for the Signatory Vintage 30th Anniversary series. 484 bottles.

Bunnahabhain Distillery was established in 1881 on the north eastern tip of the Isle of Islay by the shore of Bunnahabhain Bay and overlooking the Sound of Islay. All the building materials were transported by puffer and unloaded at the distillery pier. Now tucked away at the end of the single track ‘main’ road with spectacular scenery all the way. Bunnahabhain Distillery is equipped with four huge pear shaped stills and produces Scottish malt whiskey which is released in blends and in single malt and single cask bottlings. A participant in Feis Ile, the annual Islay Festival of Malt and Music. Core editions include Bunnahabhain 12 Year Old and 18 Year Old.

Littlemill 26 Year Old 1988 vintage Lowland single malt Scotch whisky. Single cask refill sherry hogshead distilled November 1988 and bottled March 2015 by Hunter Laing & Co. for the Old & Rare Platinum Selection. Selected and bottled Exclusively for The Whisky Barrel. Just 150 numbered bottles from this lost distillery. Nose: A light gold whisky with a nose of vanilla custard powder giving way to apples, pears and slightly leafy notes of butterscotch coming through late. Taste: On the palate it has a creamy mouthfeel with butter shortbread at the start, followed by apple skins and a cinnamon note. Finish: The finish is long, dry and slightly fruity, with a hint of oak.

Littlemill Distillery was established in 1772 to the west of Bowling by the north shore of the River Clyde and on the main road into Glasgow. Subsequent modifications during the 1930s resulted in a number of novel features including double ventilation towers which sat over a single drying kiln and pot stills with rectifiers rather than the traditional swan necks. The combination of pot and column stills in Littlemill Distillery was designed to produce malt whiskey which was expected to mature quickly. When production ceased in 1992 Littlemill Distillery was the oldest working malt whiskey distillery in Scotland. Closed in 194 and demolished in 2006 and now Littlemill is a lost Scottish distillery although the shell of the manager’s house remains.