MIDLETON VERY RARE 2019 UNVEILED AS ONLINE MEMBERS’ PROGRAMME LAUNCHES WITH SALE OF RARE VINTAGES
Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has unveiled the eagerly awaited Midleton Very Rare 2019, alongside the launch of the ‘1825 Room’, an online members’ programme for discerning whiskey lovers to delve further into the pinnacle of Irish whiskey.
The 36th edition in the renowned and highly collectable range has been masterfully blended from whiskeys laid down at Midleton Distillery, Co Cork, over the past four decades. Crafted by Master Distiller Brian Nation, Midleton Very Rare 2019 combines only hand-selected single pot still and single grain Irish whiskeys of exceptional quality and rarity within the Midleton inventory. With each whiskey having been matured exclusively in lightly-charred ex-bourbon American oak barrels for between 13 and 34 years, 2019 marks the oldest collection of casks used to create a Midleton Very Rare.
“Each year, for over forty years, we have been setting aside very small amounts of the finest single pot still and single grain distillates so that the Midleton Very Rare legacy can continue. I am delighted that our 2019 vintage is once again a whiskey of exceptional quality that fits beautifully into the family,” explains Brian. “This vintage features an extraordinary blend of whiskeys from the rarest casks in our collection, with the youngest whiskey in our 2019 vintage having been aged for 13 years, and the oldest dating back to 1985.”
Midleton Very Rare 2019 is a whiskey of great depth and flavour that marries the spice of a pot still whiskey and the floral fragrance of grain whiskey with a layer of delightful sweetness from the finest bourbon casks. Offering ripe fruit and sugary notes that complement the charred American oak of the barrels, Midleton Very Rare 2019 is a luxurious liquid with a touch of spice that slowly fades to give way to charred oak and barley notes that linger.
Bottled at 40% ABV, Midleton Very Rare 2019 is available globally from this month at the RRP of €180 in markets including Ireland, the UK, and the US.
To mark the release of its 2019 Midleton Very Rare vintage, Irish Distillers has launched the ‘1825 Room’, a members’ site to pay homage to Midleton Distillery’s outstanding influence on Irish distilling since its foundation in 1825. Offering exclusive content and features about Midleton Very Rare, the site – available to join now @ midletonveryrare.com will also include an exclusive online store, with five rare vintages for sale from 2nd October for one month. To celebrate the launch of the 1825 Room, members will have the opportunity to purchase a bottle of the very first 1984 vintage at the price of £40 Irish punts, which equates to €50.80. In anticipation of demand being exceptionally high, purchasers will be selected through a ballot system.
“The new 1825 Room gives us a unique opportunity to offer rare releases, which we have acquired over time or released from our archives, to whiskey fans and collectors around the world.” explains Brendan Buckley, International Marketing Director at Irish Distillers.
Tasting notes for Midleton Very Rare 2019:
Nose: Ripe fruit notes of sweet pear and apple that develop over time, adding a delicate touch of mango. Complimented by the charred American Oak, these flavours are further accentuated with additional sweet layers of brown sugar and vanilla, with a light dusting of nutmeg, cinnamon and clove spice.
Taste: Luscious and silky texture with the orchard fruits and pot still spices coming to the fore while the grain’s soft floral notes gently linger in the background, allowing the oak to add dimensions of mild tannins and wood spice.
Finish: The fruits and gentle spice slowly fade, giving way to the oak foundation that leaves a mild roasted coffee and nutty character to linger until the very end.
About Irish DistillersIrish Distillers is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 7.7m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
