Douglas Laing Rocks with Two New Rock Island Releases
Douglas Laing & Co, award-winning Scotch Whisky firm, today announces two new releases under its “Rock Island” brand coupled with a new campaign.
A Limited Edition Rock Island 21 Years Old release is available via specialist spirits retailers at an expected retail price of £89. Just 4,200 bottles have been produced.
Rock Island 10 Years Old, expected to retail at £45, will join the range as a continually available offering, joining fellow Remarkable Regional Malts age statement offerings launched earlier this year; Timorous Beastie 10 Years Old and Scallywag 10 Years Old.
Bringing the Rock Island brand to life, a new campaign is also unveiled today, featuring the headline “A remarkable encapsulation of Scotland’s Whisky islands” and showing the maritime Malt in an elaborate setting. The bespoke illustration highlights the Whisky’s tasting notes of barley, smoke and crashing waves, and will form the basis of a multi-channel Marketing campaign spanning both print and digital advertising, social media and trade collateral. The late summer months will also see Douglas Laing & Co host a series of Rock Island seafood-paired dinners in key markets globally, whilst cocktail and food influencers will be recruited to bolster online presence for the brand.
Cara Laing, third generation and Director of Whisky, comments:
“We’re thrilled to celebrate sea-faring Scotch Whisky this summer with our new global brand campaign and two new releases in our Rock Island range – Rock Island 10 Years Old and Limited Edition 21 Years Old. Created by marrying together Single Malts distilled on the Whisky Islands of Islay, Arran, Jura and Orkney, Rock Island and its special edition counterparts genuinely encapsulate the archetypal salty, smoky, peppery warmth that Island Whiskies are famed for, and our new master visual, print and digital advertising alongside events across key markets globally are designed to bring those mouth-watering qualities to life”.
ABOUT DOUGLAS LAING:
www.douglaslaing.com
Facebook: www.facebook.com/dlrockisland
Twitter: @remarkablemalts
Instagram: @remarkable_malts
Douglas Laing & Co. is a leading independent Scotch Whisky company, specialising in the selection and release of Single Cask Single and Small Batch Malt Scotch Whiskies.
The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing.
The company philosophy is to bottle the way the distiller intended – at a high strength and without chill filtration to preserve the robust and unique character of the Whisky. Douglas Laing’s industry reputation and many awards is testament to this ethos.
Douglas Laing’s Remarkable Regional Malts, the Ultimate Distillation of Scotland’s Malt Whisky Regions, encompasses The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Island (Islands) and Big Peat (Islay). Beyond its Blended Malts expertise, the award-winning Douglas Laing portfolio also includes Old Particular Single Casks, XOP and Provenance, collectively known as the firm’s “Exceptional Single Casks”.
