THE FAMOUS GROUSE LAUNCHES NEW ‘FULL OF CHARACTER’ GLOBAL CAMPAIGN 

The UK’s no.1 whisky has unveiled its brand-new Full of Character global campaign which will launch across 30 countries in October and November

The campaign showcases The Famous Grouse’s exceptional character and puts a modern spin on the brand’s quality, personality and mixability credentials

The Full of Character TV campaign will launch during ITV’s coverage of the Rugby World Cup semi-final between England and South Africa on Saturday 21st October 2023

MONDAY 16TH OCTOBER, LONDON: The Famous Grouse has today unveiled its brand-new global campaign, Full of Character, with a new TV advert premiering during ITV’s coverage of the Rugby World Cup semi-final between England and South Africa on Saturday 21st October and again during the Rugby World Cup final on Saturday 28th October.

The UK’s no.1 whisky is back with a new global brand campaign for the first time in four years, which will roll out across 30 countries in November and December, including the brand’s key markets of the UK, Europe, North America and Asia-Pacific.

The Full of Character campaign seeks to introduce The Famous Grouse to the next generation of whisky consumers as the alcoholic beverage for any social occasion, whilst also educating them on the accessibility and mixability of the liquid. 

As a result, the Full of Character campaign will feature Gilbert, the iconic Famous Grouse himself, preparing to host a dinner party for family and friends. A distinctive part of the brand for over 100 years, this is the first TV creative to ever show the Famous Grouse in an at-home setting, following his adventures on curling stones and on top of a cliff.

Following the Rugby World Cup final, the Full of Character campaign will roll-out globally, with TV and BVOD (Broadcaster Video on Demand) in selected markets, as well as a global digital and social media campaign. Various cuts of the advert will feature on YouTube within content relevant to the brand’s target audience.

The Full of Character creative will also feature in-store and be available for on-trade outlets as part of a global refresh of brand assets. Point of Sale (POS) displays will hero the new campaign to maximise impact during a critical trading period.

The Famous Grouse partnered with leading storytellers in the field of character animation for the Full of Character campaign. Creative agency Leith collaborated with Nexus, a BAFTA-winning Grammy and Academy Award-nominated studio, to produce the advert, while Paloma Baeza, who has previously won an Emmy for Best Character Animation, directed.

Joakim Leijon, Global Brand Director for The Famous Grouse, said: “Since its inception in 1896, The Famous Grouse, with its depth of flavour; light-hearted personality and ability to ignite storytelling have always been unmistakably Full of Character. We are therefore delighted to launch our new global campaign and hope it captures the hearts of our existing customers, whilst spotlighting the mixability of the liquid for the first time to encourage a new audience to try it”.

Debbie Morgan & Mairi Wilson, Creative Team at Leith, said: “We’ve grown up with The Famous Grouse on our screens and the adverts are legendary. The Famous Grouse is an icon; effortlessly cool, witty and – dare we say it – Full of Character. It’s been a dream come true to take him on the next wing of his journey.”

For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and Instagram @TheFamousGrouseUK.

TV advert is available to download here

Credits 

The Famous Grouse

Global Brand Director – Joakim Leijon

Global Senior Brand Manager – Lewis Bright

Global Senior Brand Manager – Caitlin Maley

Senior Insight Manager – Amanda Hamilton

Global Brand Manager – David Cotter

Global Assistant Brand Manager – Lucy Garvie

Leith

Art Director – Debbie Morgan

Copywriter – Mairi Wilson

Group Account Director – Bex Hadden

Account Director – Erika Sablinskaite

Producers – Fraser Hunter

Editor – Neil Williams

Brand Design – Scott Dawson

Brand Strategy – Vic Milne & Leona Coupar

Sound

Composer – Bigmouth Audio

Sound Mix – John Vick at Finiflex

Nexus

Production Company: Nexus Studios

Director: Paloma Baeza

Executive Producer: Josephine Gallagher

Producer: Rebecca Archer, Derek Walsh

Production Manager: Ruyi Meer, Annika Bauer

Production Coordinator: Tyler Antin

Studio CG Lead: Florian Caspar, Nico Domerego

Art Director: Melanie Climent

Groom Artist: Nico Domerego

Lead Compositor: Sacha Danjou

Compositor: Camille Krempp, German Diez

Compositing Intern: Maxime Wattrelos

Character Designer: Fabien Glasse

Illustrator: Weitong Mai

3D Animator: Marylou Mao, Will Lorton

3D Generalist: Fabien Glasse, Eder De Souza, Kenny Ip

FX Artist: Tim Bacon, Joe Thornley-Heard, Nico Domerego

Storyboards: Neil Boyle

Rigger: Niko Rossi, Nayla Nassar

Lighting & Rendering: Patrick Tomasini, Jeff Newton, Carl Kenyon

Matte Painter: Charlie Herve

Editor: David Slade

Junior Editors: Zaki Ford, Andrea Zantiras

PR & Marketing: Nancy Edmondson

Behind The Scenes

BTS Director: Josh Bamford, (asst Zaki Fulford)

BTS Executive Producer: Josephine Gallagher

BTS Producer: Rebecca Archer. Derek Walsh

Production Manager: Annika Bauer

Production Coordinator: Tyler Antin

Camera Operative: Francis Boyter

Sound: Blai Escayola

About The Famous Grouse

The Famous Grouse is the no. 1 whisky in UK and no. 4 standard blended scotch whisky worldwide (*IWSR value data 2022).

The Famous Grouse has been the best-selling whisky in Scotland, the home of Scotch whisky, since 1980.

The Famous Grouse is exported to over 100 countries.

The Famous Grouse was founded by Matthew Gloag who started blending whisky in the 1890s and was launched officially in 1897 as a reward to be enjoyed after a day in the Scottish countryside amongst friends.

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum from the Dominican Republic. Edrington also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category.

Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed overseas. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Edrington’s principal shareholder is The Robertson Trust, which has donated £343 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence.

Two American Oak
Single Cask Whiskies

On Monday we release American Oak Second-Fill TD0393 and American Oak ex-Bourbon TD0387. Both whiskies showcase the bright, fruity character that have made our American Oak releases a staff and fan favourite, yielding 241 & 286 bottles respectively.

American Oak Second-Fill TD0393

Nothing highlights our spirit like second-fill casks and TD0393 is no exception. The classic Sullivans Cove notes of melon, kiwi, and a flicker of briny salt spray are all present. Warming and tingly whispers of oak spice come next and mingle with fresh fig in the mid-palate. A mineral flicker provides an interesting and evocative base. Released at an ABV of 51.3% and matured for 10 years in a second-fill 200L American oak ex-Bourbon cask, TD0393 yielded just 241 bottles.

Read the full tasting notes here

American Oak ex-Bourbon TD0387

Delicate, yet incredibly far-reaching and powerful, but in a considered and elegant way. After leaving the room and coming back, the entire space was filled with notes of fresh pear and honeyed melon. Sullivans Cove spirit on full display in all its fruity, high-ester glory, with light and well-placed touches of oak adding structure and intrigue. Matured for 10 years in a first-fill 200L American oak ex-Bourbon cask, yielding just 286 bottles of Sullivans Cove single cask whisky.

Read the full tasting notes here

These whiskies will be released via ballot. The ballots will open for 24 hours from 10am Hobart time on Monday 23rd of October. Further details will be sent via email prior to the ballots opening. A note on our ballot system. Our policy is one entry per person, per household, per ballot. Our fraud detection algorithm detects multiple entries and removes them to ensure our whisky lands in the hands of our genuine supporters, so to ensure your entry counts, please enter each ballot once only. *BALLOT UPDATE* To ensure more people have the opportunity to enjoy our whisky, entrants can only win one ballot even if you enter both. If you have any questions around our ballot process, you can email us at info@sullivanscove.com Successful entries will be notified shortly after the ballots close.

Lady of the Glen

We first met Gregor Hannah of Lady of the Glen in 2018 at the first National Whisky Festival in Aberdeen’s Music Hall and have been in love with their releases ever since. With a wide range of spirit available from our finest Scottish Distilleries, as well as an impressive range of cask styles, Gregor has grown Lady of the Glen into a multi-award winning Independent Bottler.

Noted awards include the 2022 and 2023 Independent Bottler of the Year Awards at the Icons of Whisky Awards, as well as the same accolade for the 2022 Scottish Whisky Awards – a sure sign of quality across the releases.

Lady of the Glen

Peated Speyside whiskies

MEIKLE TÒIR

Glenallachie distillery’s new peated whisky range Meikle Tòir – meaning ‘big pursuit’ – has arrived. Led by celebrated master distiller Billy Walker, this trio of peated single malts were matured for five years to capture more of its bold smoke flavours, using a variety of casks such as virgin Chinquapin oak, sherry and rye casks.

DISCOVER NOW

Black Bottle Blends the Rules, unveiling Captain’s Cask as the latest ‘experiment’ in its award-winning Alchemy Series range. 

      Black Bottle’s Captain’s Cask is a rum-cask finished blended whisky, with notes of pineapple, coconut and vanilla alongside a signature Black Bottle smoky tail. 

      The fifth expression in Black Bottle’s Alchemy Series, Captain’s Cask combines smooth older malts with intense, explosive ones to create a powerful yet balanced taste. 

      The new expression follows on from last year’s multi-award winning releases, Andean Oak and Smoke & Dagger.

Black Bottle Blended Scotch Whisky has today announced the latest single-batch-produced, limited edition expression in the award-winning Alchemy Series – Black Bottle Captain’s Cask. Available globally today, UK-based fans can get their hands on the release online via Master of Malt or Amazon.

Captain’s Cask has been finished in rum casks, offering deliciously tropical flavours & notes of the Caribbean. Perfect on its own or as part of a longer serve, drinkers can expect notes of pineapple, vanilla and coconut, alongside the signature Black Bottle smoky tail the brand is notorious for.

Captain’s Cask can be enjoyed neat or to add an unconventional, Black Bottle twist to more traditional cocktail recipes like a Dark & Stormy or Mojito. Black Bottle encourages customers to blend the rules that are typically associated with cocktail recipes and explore new ways to enjoy their blended portfolio. For recipe inspiration, see blackbottle.com

Drawing inspiration from the story of the brand’s founders over 140 years ago, the Alchemy Series pays tribute to the relentless experimentation of Gordon Graham and his brothers, who created the original Black Bottle blend. This year’s ‘experiment’ follows on from the success of last year’s Alchemy Series expressions which received incredible acclaim, scooping awards at the ISC, IWSC and World Whisky Awards.

Master Blender Julieann Fernandez went all out with this expression, using peated malts that had been finishing in the finest Caribbean rum casks to enhance the tropical notes of the grain. Packed full of ripe pineapple and toasted oak, this complex blend has layers of toffee, hazelnut and freshly burnt kindling, with a sprinkle of cracked black pepper.

Julieann Fernandez said: “Captain’s Cask combines smooth, older grain with intense, explosive malts for a powerful yet balanced taste alongside our signature Black Bottle smoky tail. The Alchemy Series is all about experimentation and finding flavour combinations in unlikely places. That’s why Captain’s Cask combination of rum finished malt and bourbon matured grain is the perfect new addition to the range, offering customers a new whisky experience to enjoy. I’m excited for whisky drinkers to try it for themselves and tell us what they think!”

Captain’s Cask is bottled at 46.3% ABV, featuring natural colour and no chill filtration and has an RRP of £29.

The latest limited-edition expression joins a list of highly successful Alchemy Series releases, as well as Black Bottle’s Original and 10-year-old expressions.

For more information on Captain’s Cask or to enquire about listing opportunities, please contact  blendedwhisky@cvhspirits.com

Tasting notes

Colour: Deep Gold

Nose: An initial burst of tropical fruit, predominantly fresh pineapple roasted in demerara sugar, with notes of coconut, vanilla, toasted malt and a gentle wave of smoke.

Palate: Passionfruit and papaya are intertwined with smoky notes of charred oak, salted caramel and chocolate covered hazelnuts, with hints of coffee and a layer of ripe pineapple.

Finish: Lingering notes of toffee and cracked black pepper.

 About Black Bottle

Established in 1879, Black Bottle has had an unusual journey to back bars and liquor cabinets across the globe.

It began with Gordon Graham and his two brothers, who left the sleepy Scottish town of Torphins for the bustling city of Aberdeen, where they quickly built a name for themselves as master tea blenders. But despite their success, the brothers remained restless. Destiny called them to a new adventure, and leaving the tea trade behind, they ventured into the bold new world of whisky-making.

Casting off the chains of tradition and armed with years of blending experience, the trio dabbled in unconventional flavours and unorthodox methods; experimenting, refining and perfecting. Until, at last, they arrived at an extraordinary alchemical delight: an unusually bold whisky that was equal parts method and maverick flair. To this day, the brothers’ spirit remains untouched by the withering hands of time and is as unfalteringly extraordinary as it’s always been – always made without compromise.

KILLOWEN BARÁNTÚIL CASK #KD200
BARRY GROUP EDITION
ABV: 59.3%

Killowen Distillery are delighted to announce their Barry Group exclusive, which means that Barantúil will be available in every corner of the Island that boasts a Carry Out store on Thursday 19/10/23.

As such Killowen have worked extremely hard to create a wonderful Single Pot Still Whiskey fitting of this honor. The Single Pot still was originally aged in 2 smaller ex bourbon casks for three years before finishing in a larger fresh luxurious wet Muscatel cask. This is the first time Killowen have used a Muscatel cask for whiskey which works perfectly with the Pot Still distillate.

FLAVOUR EXPECTATIONS

Forget pot still as you know it, Killowen Single Pot Still is all about big flavour, a perfect marriage of pot still spice and fruit.

NOSE A hugely floral arrival along with a generous serving of lemon drizzle cake, to a lesser extent there is a hint of vanilla spice and nutmeg.
PALATE Thick and chewy distillate with apricot flesh and orange peel in abundance among hints of cinnamon, ginger and nutmeg.
FINISH A buttery end with thick creamy pallet, allowing long lasting flavours of orange & lemon peel, the pot still spice notes of vanilla pod and ginger linger on with the fruitiness.

Killowen Distillery focus more on long slow, handcrafted production methods more than any other distillery. Their unique approach to spirit making allows for long wild open top fermentations, flame-fed distillations and worm-tub condensation all of which where all but extinct in Ireland until re-established by Killowen. The result is a more complex and full bodied spirit that real whiskey enthusiasts love.

The celebration of mashbill culture is something dear to Irish distillation history and in this whiskey the perfect portions of malted barley, unmated barley, oat and wheat are used in harmony while all offering different flavours and textures to the whiskey. Much more of this wonderful information is available inside the packaging to be enjoyed by the whiskey connoisseur.

BARRY GROUP EDITION IN HONOUR OF
JAMES A. BARRY

This bottling is to acknowledge Barry Group founded in 1955 by James A Barry, since then the Barry Group has successfully grown from a local business to a leading wholesale distribution company, with over 250 employees operating from its headquarters in Cork, Ireland

Macallan Amber Meadow available now!

The latest in the Harmony Collection of drams from The Macallan is Amber Meadow, a trendy and sustainable collab with Stella and Mary McCartney to celebrate the lush and fertile lands of Scotland. Get your bottle now whilst we have some!

Buy Macallan Amber Meadow →

The Harmony Collection is back for the third edition! This time The Macallan have collaborated with Stella and Mary McCartney to celebrate the lush, fertile lands of Scotland. A combo of both sherry seasoned oak and bourbon casks create warm, citrus, malty notes reminiscent of Scottish barley fields, with discarded meadow cuttings giving new life to help craft the sustainable packaging.

Scottish Whisky Distillery of the Year

ISLE OF RAASAY 2018

Introducing the oldest whisky release from Isle of Raasay to celebrate its Distillery of the Year award at the Scottish Whisky Awards 2022. Distilled in 2018, this unpeated single malt was aged in ex-Four Roses bourbon casks and finished in Colombian oak casks, resulting in notes of vanilla, butterscotch, black cherries and crème brulée.

SHOP NOW

A special release from Isle of Raasay distillery that was bottled in celebration of its success at the 2022 Scottish Whisky Awards, where it was crowned Scottish Whisky Distillery of the Year. Distilled in 2018 and bottled in 2023, the limited-edition Distillery of the Year release is the oldest whisky Isle of Raasay has released to date. This unpeated single malt was first matured in ex-Four Roses bourbon casks before being finished in Colombian oak casks, creating notes of vanilla, butterscotch, caramel, black cherries and creme brulee throughout the palate.

A Tale of Tokyo

Dr Bill: “This liquid is crazy. Its flavour notes are insane, dissonant and impenetrable.”

Aged in rare Mizunara, Bourbon and Sherry casks
Today is launch day, and we are pleased to offer PRE ORDER now:

PRE ORDER NOW >>

A whisky born of an obsession, Dr Bill’s obsession for the culture, fashion and food of Japan. The contradictory and multi-faceted nature of Tokyo inspired Dr Bill to reflect it into a whisky. After a decade of searching, Dr Bill finally managed to source some casks from one of Japan’s most sought-after trees, Mizunara oak. The result is a whisky designed to bottle some of the wonders of Tokyo – multi-faceted, contradictory and always surprising!

Welcome to Dr Bill’s “Tale of Tokyo”.

Inspired by a whisky as full of delicious contradictions as Tokyo itself, Japanese artist Yamaguchi Akira has created an illustration of Tokyo full of contrasts. He depicted daily scenes opposing past and present and playing with scale.

Dr Bill: “This liquid is crazy. Its flavour notes are insane, dissonant and impenetrable.” Aged in Mizunara, Bourbon and Sherry casks.

Colour: reddish bronze colour ‘like the rising sun’.
Aroma: pungent and herbal, with hints of incense and toffee, along with a curious herbal top-note, like saddle-soap or beeswax, followed by wood resin and a touch of cedar wood.
Taste: a peppery mouthfeel leads into the flavour of chewy oak, fennel or vetiver root, ground white pepper, tangy oranges, bitter cherries, almond and wood resin.

The fourth and possibly best yet in the “Tale of” series, welcome to Glenmorangie and their super late season release

Register Your Interest:
Macallan Harmony III – Amber Meadow

Macallan Harmony Collection Amber Meadow

The third release in the Harmony Collection has been created in collaboration with Stella and Mary McCartney to celebrate the lush, fertile lands of Scotland. If you would like a bottle then please register at the link below to stay in-the-know of how you can get your hands on one. A combination of both sherry seasoned oak and bourbon casks create warm, citrus, malty notes reminiscent of Scottish barley fields. Discarded meadow cuttings have been given new life helping craft the sustainable packaging.

£160.00

Register Your Interest ❯

Free Next Day Delivery for 12 Months For just £14.95 you can enjoy free next day delivery on all your orders for a whole year! Geographic restrictions apply, see full T&Cs. Find out more ❯