With the Christmas season all wrapped up, e have some suggestions below as to how you might spend any upcoming downtime exploring your passion for whisky.

GOT 30 MINUTES?

Designed to give you a feel for how the EWA learning platform works, our Free Resources offer the perfect accompaniment to an afternoon dram. From How to Pronounce Scotch Whisky Distillery Names to Where to Start with Scotch Whisky, The A-Z of Scotch Whisky and The Scotch Whisky Tasting Toolkit, there’s plenty to get stuck into. We even have an Ultimate Quiz for Scotch Whisky Lovers if you’re feeling particularly competitive with family and friends.

GOT AN HOUR?

Our standalone Modules (£25) are a great way to spend an hour or so online. Focus on Flavour details the various stages during the Scotch whisky production process where key flavours are created. Wake Up Your Whisky Nose offers an overview of how your sense of smell works, with practical tips to boost your aroma memory. Both modules encourage you to consider your favourite drams a little differently and offer a greater appreciation of what goes into the glass.

GOT A DAY?

While there’s no deadline or time restriction for completing a Certificate course, we think there’s around 8-10 hours of material in both the Certificate in Scotch Whisky and Certificate in Irish Whiskey (£120). These detailed modular courses cover the fascinating history and business of each category, before journeying through the entire production process from grain to glass. With expert contributors including Dr Gordon Steele and Vic Cameron (Scotch) and Matt Healy and Fionnán O’Connor (Irish), you can be sure that you’re learning from the very best in the industry.

GOT A FEW WEEKS?

Immerse yourself in the world of single malt whisky when you study our flagship Diploma course online. For 2024, we’re pleased to announce the return of three-week guided study sessions for the Online Diploma in Single Malt Whisky (£1,015). While the immediate start, self-study option remains available and open to all, we’ve added three courses throughout 2024 which instead run to a schedule (start dates: 12 April, 2 August and 1 November). With live tutorials, regular drop-in dram sessions and a Community section, you’ll be in good company with likeminded whisky lovers from across the globe.

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The world of drinks never stands still, happily at The Whisky Exchange we’re uniquely placed to explore these new developments. Our buying director Dawn Davies MW has picked out her drinks to watch for the year ahead, and is going to be hosting a tasting early in 2024 to explore them in more depth. In her own words: it’s always exciting to discover and understand the latest hot trends in the drinks industry. This tasting will give you an insight into what’s out there right now.

Whisky Makes the World Go Round

It is no surprise that we are continuing to see strong support for the whisky category, what is interesting is that we are seeing some incredible drams coming from countries well beyond the traditional whisky-making heartlands. A particular highlight at Whisky Show were the whiskies from Thomson in New Zealand which bring a fresh approach and flavours to their whiskies.

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WYOMING WHISKEY DEBUTS “MADE OF WYOMING” CAMPAIGN

77 Ventures Creative develops the first brand campaign for Edrington’s Wyoming Whiskey

KIRBY, Wyo.  [December 4, 2023] – Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in their most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s position as America’s premium craft bourbon, the campaign showcases Wyoming’s vast landscapes and rugged beauty, from the Bighorn Basin to the Teton Range, and highlights craftsmanship, western tradition, and the sense of adventure intrinsic to the craft distiller and its home state. 

“Made of Wyoming” was developed by Wyoming Whiskey’s longtime agency partner, 77 Ventures Creative, who collaborated with production company Boomshot on an array of mixed-media assets. Footage and imagery for the campaign come from 7 years of shooting across the state — captured at the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby. 

Michael Haje, President and Creative Director of 77 Ventures Creative and Boomshot founder, says of the campaign, “It’s another great creative opportunity from Wyoming Whiskey. The chance to tell its authentic brand story, show the whiskey world where we’re from, and demonstrate the impact of our very different environment on our bourbon.”  

Jack Bauer, Senior Brand Manager for Wyoming Whiskey, says of the campaign, “It’s exciting to launch our first ever brand Campaign and communicate why Wyoming Whiskey stands alone. The whiskey is a reflection of the state. Its people, landscape, and weather create one of the most unique whiskeys in the world, and we are delighted to share its story through the “Made of Wyoming” campaign.”

About Wyoming Whiskey

Wyoming Whiskey is ‘Made of Wyoming’. At its distillery in Kirby, WY, we distill the finest corn, wheat, barley, rye, and water from the Big Horn Basin to craft a spirit that carries with it the character of the region, and of the Mead family, who first came to the state as ranchers in 1890. In the past decade, Wyoming Whiskey has earned recognition for its high-quality bourbon and rye whiskeys, including its Small Batch and Outryder expressions, as well as a range of sought-after limited editions, most notably The Grand and National Parks series. To learn more, visit http://www.wyomingwhiskey.com . 

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands.

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey and Noble Oak in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.

Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements. 

Edrington Americas is headquartered in New York, NY with regional offices in Mexico City, Miami and Orange County.

Edrington’s principal shareholder is The Robertson Trust, which has donated £343 million to charitable causes since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence. 

About 77 Ventures

To venture is to dare. 

77 Ventures is an independent, full-service creative company based in New York and Nashville with a mission to create powerful brand stories for partners who inspire us. 

Our approach is fearless, strategic, and dynamic, honed by years of working with the most legendary names in sports, lifestyle, and beyond.

Find out more about 77 Ventures here:

Witness Me 

Jenny Hollowell

+1 917 733 5832

jenny@witnessme.com 

Agency and Production Credits

Agency: 77 Ventures Creative 

Production Co: Boomshot
President: Michael Haje 

Managing Director: Meredith Weiss 

CD/Writer: Michael Haje

CCO: Galen Bernard 

Head of Design: Alan Leusink 

CD/ Writer: Brendan Gillen

Executive Producer: Kim Daniels 

Head of Production: Krysia Johnstone 

Director of Photography: Will Atherton 

Editor/Photographer: Connor Cassidy 

Colorist: Rob Bessette / Color Refinery 

Sound/Mix:  Rick Van Benschoten 

VO: Will Brood 

Product Photographer: Mark Loader 

Print Producer: Josette Lata 

Group Account Director: Laura Ericksen 

Assistant Account Executive / Social Media Coordinator: Eva Speaker  

As we say goodbye to the past year and welcome a fresh start, there’s no better way to celebrate than with a glass of the finest whisky. New Year’s Eve is a time for revelry, glitter, good company and a great dram.

Whether hosting a grand soiree, spending time with friends or enjoying a quiet night in, these whiskies are the perfect companion. Our Party Collection offers a diverse range of whiskies to add extra spark to any celebration.

Click below to explore our selection and start toasting to a sparkling new year.

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The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

Join us for Jarrolds Burns Night Celebration Dinner, an evening steeped in Scottish tradition and fine dining. Our five-course menu, a symphony of traditional classics pays homage to the finest in Scottish cuisine.

As you savour each course, immerse yourself in the rich notes of whisky from local distillers, the English Distillery, as they offer a flight of whisky and guide you with their expertise through the whisky tasting. A skilled bagpiper will weave through the evening, echoing the spirit of the Scottish Highlands and delighting our guests.

A truly unforgettable evening of gastronomic delights and a wee dram discovery; all to commemorate the Scottish bard.

Tickets: £100 includes whiskey tasting and five-course menu, accompanied by Scottish entertainment.

BOOK TICKETS

About the English Distillery:

Started as a retirement project for distillery owner Andrew Nelstrop’s father, the family quickly realised that whisky making was what they wanted to do. They now produce a range of award-winning peated and unpeated whiskies at St George’s Distillery in Norfolk, leading an increasingly revitalised movement of English whisky distillers.

Last minute Xmas Gifts?

Still struggling with Christmas gift ideas? Our shop beside Whiski Rooms is open right up till Xmas Eve with an array of delightfully Scottish gifts and treats.

Our gift vouchers make great gifts, so versatile and can be used in all three of our Whiski Venues so take your pick from Whiski Bar on the Royal Mile with its live music every night tor the romantic Whiski Rooms or indulge in a delicious whisky tasting in our shop or just buy a bottle of something tasty with your gift voucher – we ‘ve got it covered.

Our Whisky tastings run daily and cover our Introduction to Whisky, Whisky and Chocolate and Whisky and Cheese tastings and also for the more experienced whisky drinker we can do our Premium Whisky Tastings – something for everyone and fun guaranteed, no experience necessary !

The best thing is you can schedule your gift voucher to arrive when you want it to – all easy convenient and order online from the comfort of home.

Buy Gift Vouchers Now

A small number of ticket packages for the upcoming 2024 Victoria Whisky Festival are available through their partner, the Strath.

PURCHASE YOUR TICKETS HERE

PEOPLE’S CHOICE SPIRIT AWARDS 2024

We are proud to announce that our Old Perth Original has been shortlisted as a finalist in the 2024 People’s Choice Spirit Awards.  We are up for the best ‘easy weekday under £45’, a category that puts emphasis on great value whisky. Winners will be announced on 27th February 2024 in Manchester so keep your eye out!

Click here to buy Old Perth Original.