Was Alfred Barnard the original whisky influencer?

While nowadays we’re spoiled with a plethora of whisky books focussing on different whiskies and distilleries, Alfred Barnard’s “Whisky Distilleries of the United Kingdom” was really the first such project. In this video, Dr Gordon Steele discusses the book and its lasting influence with historian Fionnán O’Connor.

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The Whisky List acquires leading Australian whisky festival The Whisky Show

Australia’s largest online whisky retailer, The Whisky List, is delighted to announce the acquisition of The Whisky Show, a leading whisky event company that sees over 6,000 Australians sample hundreds of whiskies across its yearly line-up of whisky festivals across Australia.

Since its creation by David Ligoff and Larry Aronson in 2012, The Whisky Show has become the premier whisky festival in Australia. It’s a favourite for local and international exhibiting distillers, brands, and attendees alike, built on a simple idea of bringing the whisky community together to try exceptional whiskies. Prior to the inception of the first The Whisky Show, Ligoff and Aronson worked together co-founding Australia’s first whisky specialist retail store, World of Whisky. The Show has travelled to all parts of Australia, serving tens of thousands of whisky samples to over 55,000 whisky drinkers in the last decade.

The acquisition is part of The Whisky List’s ongoing commitment to enhancing consumers’ experience with whisky across Australia. “The Whisky List is thrilled to welcome David and The Whisky Show to our growing family of brands and experiences,” said Oliver Maruda, Co-Founder of The Whisky List. “We’ve been working in close partnership with The Whisky Show for several years now, initially with the development of the Show App, facilitating the rollout of virtual shows and events during COVID lockdowns, and assisting the running of their pop-up bottle shop at each Show. It was a natural fit for us to unite forces in this next phase of both of our company’s growth.”

The Whisky Show Australia will continue as a standalone brand. The deal includes The Whisky Show’s co-founder David Ligoff joining The Whisky List full time in the newly formed leadership role as Director Experiences & Events. “David has over 20 years of experience working in the liquor industry, with diverse experience including launching Australia’s first dedicated whisky retailer, World of Whisky, and running dozens of festivals and thousands of whisky tastings” said Maruda.

The Whisky List’s strategic acquisition of The Whisky Show aligns with its consumer-centric approach of catering to evolving consumer expectations, as well as capitalising on the robust growth of the liquor sector in e-commerce, and increasing demand for premium in-person whisky experiences.

“Whilst the last couple of years has been a time of innovation and optimisation for The Whisky List, we’ve updated our operating model to better service our growing customer needs to be in line with what global leaders in whisky retail, such as UK-based The Whisky Exchange, have transitioned towards. The Whisky List is now one of Australia’s fastest growing whisky companies. The direct-to-consumer online store boasts a growing distribution portfolio of local and international whisky brands and is now complemented by a premium in-person festival experience with the addition of The Whisky Show” said Maruda.

Sharing the announcement Ligoff says “We’re immensely proud of what The Whisky Show brand has accomplished. For over a decade over 55,000 Australians have discovered new whiskies and made new friends at our festivals” with Ligoff declaring “the TWL team has been a valuable partner for the last few years, helping us pivot quickly and stay connected by launching the first global virtual whisky festivals during lockdowns, as well as creating the world’s first whisky festival app which captures and shares real-time data on each SKU’s performance to our exhibiting brands. Through partnering on innovations such as these, we realised our united capabilities significantly enhanced the overall Show experience for both consumers and trade. I’m personally looking forward to the next decade of Whisky Shows in Australia with our continued single-minded purpose of providing Australian whisky lovers with their favourite whisky festival.”

Larry Aronson, who joined The Whisky List in 2021 to lead its import and distribution division, is excited to once again work with Ligoff. “David & I had an absolute blast together in the past, introducing new whisky brands into the Australian market. Having The Whisky Show join with The Whisky List feels like family reuniting, whilst enhancing our ability to build brands and maximise value to our customers and exhibitors.”

The Whisky Show runs its popular whisky festivals in capital cities across Australia. In 2022 and 2023, they introduced a series of niche whisky festivals. Returning for its third year is the cult-favourite Feis Ile – The Islay Festival, to be held on June 1st 2024, which will see favourite Scottish distilleries from Islay return to Melbourne to replicate the world’s most popular whisky festival down under. Held in partnership with the Feis Ile committee, the Melbourne event is the only official sister festival held at the same time for those who cannot make the annual pilgrimage to Islay, Scotland. Another niche festival is The American Whiskey Show, which is the largest whiskey festival in Australia dedicated to Bourbon, Rye, American Single Malt and Canadian Whiskeys. The USA Show will be returning to Sydney for its third year running and will be hosted in Melbourne for the first time this year. With well over 100 different whiskeys to taste, a rare whiskey bar, live blues band, and Texan slow cooked bbq brisket food truck, the festivals have evolved into unique experiences for fans of the bourbon and rye categories.

2024 Whisky Show Season

Tickets to all 2024 Whisky Shows are now available at: wsky.me/show2024

23 March 2024 – Adelaide Whisky Show

13 April 2024 – USA Whiskey Show (Melbourne)

18 May 2024 – Sydney Whisky Show

1 June 2024 – Feis Ile Islay Whisky Show (Melbourne)

22 June 2024 – Perth Whisky Show

6 July 2024 – Melbourne Whisky Show

20 July 2024 – Canberra Whisky Show

24 August 2024 – USA Whiskey Show (Sydney)

14 September 2024 – Brisbane Whisky Show

About The Whisky List

The Whisky List is Australia’s largest online whisky retailer, made by whisky lovers for whisky lovers. Established in 2018 as an online whisky search engine, they are now an influential force in the Australian whisky industry. They’ve worked with a host of Australian and international distillers through their virtual and in-person tastings, have released over 25 exclusive bottlings, and in their on-going partnership with The Whisky Show, travel Australia year-round showcasing some of the finest local and international whiskies.

A TOUR OF THE ISLES

Home to some of the most remote distilleries and the communities that run them, the Scottish islands produce some of the most highly rated and passionately adored whiskies in the world.

It is easy, and frankly a pleasure, to imagine these distilleries clinging to the seashore as gales roll in from the Atlantic while the islanders toil away in a stage set of gleaming copper and hissing steam.

Certainly, these are Romantic settings, but the business of making whisky relies less on flights of fancy and instead on the gentle evolution of tradition and innovation.

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ISLAY

Unlike the other islands that crowd the Scottish coast, Islay is a Scotch whisky region all of its own. Historically, the island’s whiskies were heavily peated having to rely on peat as a local fuel source and drams like Kilchoman and Lagavulin continue in this vein.

However. peat isn’t the only string to Islay’s bow and you can find bright, briney whiskies from Bruichladdich and Bunnahabhain that have nay a whisper of smoke.

SKYE

For decades Skye had only one distillery, the inimitable Talisker. This has now been joined by Torabhaig. Surrounded by the staggeringly beautiful landscape of Skye it is easy to see why they have both plummed for similar marketing lines, respectively; ‘Made by the Sea’ and ‘Shaped by Skye’.

Indeed both these drams have an elemental quality, whether that’s the brine and pepper of Talisker or Torabhaig’s more obvious peat smoke.

ORKNEY

It is easy to forget that Orkney has two distilleries but Highland Park shares their island home with the smaller Scapa.

Two more different styles of whisky it is hard to imagine. Highland Park makes use of the island’s heathery peat alongside sherry casks for a rich and weighty dram. Scapa instead is full of bright orchard fruit with a lick of sea spray and is prized by blenders for its elegant top notes.

HARRIS

The surging Atlantic, the towering mountains, the purple heather and the white beaches mark Harris out and have made this such a special place for Hearachs to call home. ⁠
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The Isle of Harris distillery was opened in 2015 to give work to the local community whether that’s in the business of making spirits or in running and supplying the busy onsite cafe, breathing new life into the island.

MULL

The only distillery on the Isle of Mull, Tobermory produces two distinct styles of whisky, the more delicate Tobermory and full on peat of Ledaig.

The distillery is hitting its stride with more whisky fans discovering and falling for the Ledaig’s winning combination of smoke, peat and sea spray particularly in more mature expressions. ⁠

ARRAN

In its whisky-making heyday in the 1800s Arran, a convenient stop on the shipping lanes in and out of Glasgow, was home to no less than 50 illicit stills. Today there is only the one whisky company, with two distilleries, and that was founded in the mid-1990s.⁠

Producing whisky at Lochranza and Lagg, in a similar vein to the other islands, the island has both peated and unpeated drams full of light and shade.

RAASAY

The isle of Raasay only recently joined the whisky-making world. The distillery was inspired by traditional whisky making, notably making both peated and unpeated whisky and then blending them together.

The team have also embraced more contemporary styles of cask. The makeup of their flagship malt sees them age their peated and unpeated whiskies separately in ex-rye, chinkapin oak, and ex-Bordeaux wine casks for a full, rich profile.

THE MACALLAN COLLABORATES WITH CIRQUE DU SOLEIL TO LAUNCH AN EXCLUSIVE SENSORY EXPERIENCE TO MARK 200 YEARS YOUNG 

In celebration of the single malt’s “200 years young” milestone, The Macallan invites Cirque du Soleil to create a unique experience at The Macallan Estate

The exclusive sensory experience marries the unparalleled expertise and craftsmanship of The Macallan with Cirque du Soleil’s mastery in the performing arts

Guests to The Macallan Estate in Speyside will be transported into the extraordinary and unexpected world of Cirque du Soleil SPIRIT, a tale inspired by the Scottish Highlands

The experience will run daily – except Sundays – from 9 May to 31 May 2024

 To commemorate The Macallan’s 200th anniversary, the renowned single malt Scotch whisky brand has come together with Cirque du Soleil to create a bespoke, theatrical and unforgettable experience. Drawing synergies from The Macallan’s unparalleled expertise in whisky craftsmanship with Cirque du Soleil’s indefinable mastery in the performing arts, the result is an unparalleled experience that marries the artistry of both worlds.

The Macallan Estate in Speyside, Scotland – the 485 acres stretch of land in the Scottish Highlands that is home to the brand’s Distillery – will play host to this breathtaking experience. This scenic landscape offers a unique setting to enhance the engaging nature of the event, whilst providing a picturesque backdrop that complements the overarching narrative. With a highly limited run, the experience will run at 8:30pm daily – excluding Sundays – from 9-31 May 2024.

Cirque du Soleil SPIRIT is an exclusive sensory experience which transports guests into the theatrical universe of the Scottish Highlands for an engaging journey. Taking individuals on a journey through taste, smell, sounds and feelings, this is a one-of-a-kind opportunity to witness an awe-inspiring performance, whilst feeling immersed in nature.

Jaume Ferràs, Creative Director at The Macallan, said: “2024 marks a momentous year for The Macallan as it celebrates its bicentennial. Celebrating two centuries of unparalleled craftsmanship and tradition, this collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far.” 

“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future. We look forward to welcoming guests from all over the world to our Estate, offering them the opportunity to take in an exclusive experience and a bespoke whisky tasting surrounded by nature, all unique to The Macallan.”

Cirque du Soleil SPIRIT moves guests through different environments of the narrative experience, immersing them in the feelings, scents, tastes and sounds of the bespoke journey. The experience tells the tale of how reconnecting with nature gives life a force to protect our natural world, offering breathtaking performances, intriguing stagecraft and signature tasting experiences at the Estate.

The story focuses on Davonna, a fierce spiritual guardian of the Scottish Highlands, and a young colourist named Ayla. The daughter of a beloved Master Whisky Maker, Ayla has striven for years to recreate an elusive shade of red that reminds her of her father and the red chalk he would use in his work. Davonna leads their venture deep into the majestic natural landscapes of the realm and through a series of encounters with fantastical folkloric figures along the way, which culminates in a reconnection with nature.

Marie-Hélène Delage, Creative Director at Cirque Du Soleil, said: “Cirque du Soleil SPIRIT is a spectacular collaboration based on mutual respect. Through harmony paralleled with nature and storytelling, we’ve forged a unique partnership that highlights the strengths of both of our brands. With this invitation, we’re welcoming guests to a transformative experience in the timeless beauty of The Macallan Estate. Together, we’ve written a tale that celebrates the beauty, wonder and deep connection we all share with the natural world.”

Information on the experience, along with timings and pricing, can be found below:

Location: The Macallan Estate in Speyside

Dates: 9 – 31 May 2024 with one experience per day, excluding Sundays

Ticket price: £200 per person

Timings: 8:30pm – 10:30pm

Link to purchase HERE

Further information

ABOUT THE MACALLAN

The Macallan is renowned worldwide for its extraordinary single-malt whiskies. Two centuries have passed since Alexander Reid, founder of The Macallan, distilled the first batch of whisky in his curiously small stills in Speyside, Scotland, in 1824, beginning the extraordinary legacy of the single malt Scotch whisky.

An obsession with quality and craftsmanship is the hallmark of The Macallan. The outstanding quality and distinctive character of each whisky is influenced by exceptional oak casks seasoned with sherry wine – a commitment to natural colour underpinned by mastery. Designed by internationally acclaimed architects, The Macallan Distillery is located on a beautiful 485-acre Estate and takes inspiration from the surrounding ancient Scottish hills.

The past 200 years have been a prologue for everything that is still to come. This is a journey through time. This is The Macallan, 200 Years Young.

Crafted without compromise. Please savour The Macallan responsibly. Crafted without compromise. Please savour The Macallan responsibly.

For further information visit themacallan.com and become a member of The Macallan Society to explore the stories behind the whiskies.

ABOUT CIRQUE DU SOLEIL ENTERTAINMENT GROUP

Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the Company brings its creative approach to a large variety of entertainment forms, such as multimedia productions, immersive experiences, and special events. Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment, and illuminating the world through art and creativity.

Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com

Vic Cameron, one of our whisky lecturers says: “Esters are one of the groups of flavour compounds that we find in malt whisky. You create an ester by combining an acid with an alcohol, and these esters then give you the fruity, floral aromas that we can get in some Scotch whisky. You can make esters in quite a few parts of the process. You do it in fermentation, you do it in distillation, and you also create them during maturation.”

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As you know we are hard (but relaxed) at work to provide you with a great anniversary program in September! We will be out there meeting you and our exhibitors at several festivals.

Want to meet us? The first quarter of the year is usually a period of lots of relaxed whisky festival goodness! The next couple of days, February 9th and 10th, you can find us in Alkmaar at the Hielander festival. So if you have got any questions or suggestions, or want to find out why Maltstock is so relaxed!

Don’t just take our word for it. Hear from our guests! Seasoned Maltstock guests (The very relaxed Bianca and Victor) will join Klaas in the Maltstock stand in Alkmaar. Stop by for a relaxed dram and here about Maltstock from a guest perspective

So, see you at a festival nearby or in September at our 15th edition of Maltstock!

Annette, Bob, Klaas, Stan, Teun

So feel free to join the relaxed fun. Simply get your ticket here:

https://www.maltstock.com/shop

Visit Us On Islay.

Whether you’re dropping in for a dram or looking to soak up Laphroaig for the day, our new tour schedule has something for everyone. Learn more about our new tours and experiences below, and don’t forget, Friends are always welcome. Our Visitor Centre team has grown due to some promotions, and we’re delighted to unveil our new tour programme starting this March.

Alongside the release of our revamped tour schedule, this year promises a number of unforgettable ways to interact with our Visitor Centre and production teams; from sharing a dram on Laphroaig Day at Fèis Ìle to engaging virtual events that we can’t wait to unveil throughout the year.

Our new tour programme combines beloved favourites with new tastings, offering a unique journey into what makes Laphroaig truly special – there’s something for everyone

learn more

Laphroaig Distillery, Port Ellen, Isle of Islay, Argyll & Bute Scotland, PA42 7DU, United Kingdom

Happy 2nd Ramnaversary!

Today, we are marking the second anniversary of what we at Kensington Wine Market have come to call the “infamous Dodge Ram incident.” At 4:56 AM on February 11, 2022, an individual used a stolen Dodge Ram pickup truck to let himself into the store.

The break-in was not exactly a precision operation. Only $500 worth of whisky was stolen, but the collateral damage to property, product, and loss of income was more than 500x times that. It was a very disruptive event, and though we were well looked after by our insurer in a material way, we still lost more than we gained. We couldn’t let customers into the store for more than a week, and it was more than a year before the store was completely restored.

But most importantly no one was hurt, so we picked up the pieces and got on with things.

During the highs and lows of the months which followed, we did our best to stay positive. And in proper KWM fashion, we never lost our sense of humour… remember the “I assure you we are open” banner? (That’s a “Clerks” reference for those who don’t know.)

Last year, we chose to mark the anniversary with a “Door Crasher Sale.” Now, following two years of effort, cleanup, and a whisky wall relocation, we are launching a “Door Crasher Bottling.” You might think it a bit macabre for us to be making light of the occasion in this way, but it is very much on brand. When life gives us lemons, we make lemonade… then we distill said lemonade, shove it in a used Bourbon barrel we had lying around, and then find a way to turn it into a marketing campaign!

The image below is from the back label of the bottle!

Others have asked if I know his name, and once more, I do not, and frankly, I am happier not knowing. I don’t know what hardships or life decisions led us to the point where our paths collided (not just figuratively), but in any case, I forgive him and sincerely hope he finds peace and happiness in his life.

I am thrilled to be releasing our first Kensington Wine Market “Door Crasher” bottling this morning. It’s another excellent whisky from our friends at Glenfarclas, it’s great value for its age, style and quality, and most importantly, it’s fun!

Whether you treat yourself to a bottle or not, I hope the label will at least give you a chuckle.

Oh, and before any of you get any crazy ideas or feel compelled to do something rash – like let yourself into the store before we open at 10 AM – let me assure you that we have plenty of bottles available… and despite the fact, we don’t open for another 5 hours… you can order a bottle online now!

Sincerely,

Andrew Ferguson

Kensington Wine Market

In This Edition

1. Introducing: The Glenfarclas 15 Year KWM Door Crasher Edition

2. Upcoming Tastings

Introducing: The Glenfarclas 15 Year KWM Door Crasher Edition!

The idea to do a door crasher bottling was born within a couple of months of the break-in, and it was initially hoped we could release one on the first anniversary. That was in retrospect overly optimistic, as the bottling only just arrived in time for the second anniversary.

This is our 9th KWM exclusive bottling of Glenfarclas, and this is the 5th time that they’ve let us take some creative liberties with the label. Glenfarclas has been a great partner for my entire career, and time and time again they continue to offer us incredible value!

This is not a single cask, nor is it cask strength. This is a batch of 15 year old Glenfarclas, matured in sherry, and bottled specifically at 56%, because the break-in on February 12, 2022, took place at 4:56 AM. There are also 456 bottles…

Glenfarclas 15 Year KWM Door Crasher Edition – 56% – Sherry Casks – My Tasting Note: “Nose: rich, round, and sherried with classic Christmas cake notes; both dried and stewed fruits; orange peel heavy mincemeat, chocolate covered almonds and Glosset Raisins; nutty toasted oak, soft new leather, and tobacco leaf; oily and enticing. Palate: rich, oily, and fruity with firm building spices; more Christmas cake, dried, and stewed fruits, and mincemeat pie to boot; big hits of licorice root, pickled ginger slices, and a touch of clove; more chocolate, leaning to the dark baker’s chocolate side; Eatmore, earthy dunnage notes, leather and tobacco; treacle sauce and crème caramel. Finish: warming, oily and fruity with fading nuts and spices; long and coating. Comment: this is our third KWM exclusive bottling of Glenfarclas, and it might be the most sherried yet; it has a lovely balance of fruits, spices, and oak; it is a privilege to put our name on it… and a cheeky sketch!” – $150

SAZERAC BARREL SELECT TO OFFER BARREL OF BLANTON’S GOLD FOR CHARITY, PROCEEDS BENEFIT ST. JUDE CHILDREN’S RESEARCH HOSPITAL

Winner of the Blanton’s Gold Charity Sweepstakes receives a VIP Blanton’s Gold barrel selection experience

LOUISVILLE, Ky. (February 8, 2024) – For the first time, Sazerac Barrel Select (SBS), Sazerac’s single barrel release program, is holding a sweepstakes for the chance to select and purchase a barrel of Blanton’s Gold Bourbon. The Blanton’s Gold Charity Sweepstakes will be open to the public, with proceeds benefiting St. Jude Children’s Research Hospital.

The winner of the Blanton’s Gold Charity Sweepstakes will receive:

• A VIP behind-the-scenes tour at Buffalo Trace Distillery for the winner and up to seven of their guests.
• A private barrel selection experience where the winner will thieve, taste and select their barrel.
• $20,000 prize, which may be used to purchase personalized bottles yielded from the selected barrel.
• A private lunch at Buffalo Trace Distillery.
• The empty barrel.

“Sazerac Barrel Select is designed to offer fans a once-in-a-lifetime experience and we’re thrilled to offer Blanton’s Gold, one of the most coveted bourbons on the market,” said Diego Bianchi, Barrel Select General Manager. “We are proud to support St. Jude and their mission to advance cures, and means of prevention, of childhood cancer and other life-threatening diseases through research and treatment.”

The Blanton’s Gold Charity Sweepstakes begins February 12, 2024.  Entrants will receive one entry into the sweepstakes for every $100 donation made through the registration site. To enter and make a donation benefitting St. Jude Children’s Research Hospital, and to view the full official rules, visit www.SazeracBarrelSelect.com/drawing. All entries must be received by 11:59pm ET on February 29, 2024. The winner will be randomly drawn and notified via phone and email the week of March 4, 2024.

SBS is an exclusive, membership-based program for individuals and small groups to visit Buffalo Trace Distillery. In recent years, SBS has worked with multiple charitable organizations to raise more than $3 million for a number of great causes. Though the Blanton’s Gold Charity Sweepstakes is open to the public, SBS encourages those who are not members to sign up and participate in the quarterly drawings. SBS membership is free and those interested can sign up here.

Named after Colonel Albert Blanton, one of Buffalo Trace Distillery’s former presidents and legendary craftsman, Blanton’s is the world’s first single barrel bourbon. Created in 1984 by Master Distiller Elmer T. Lee., Blanton’s has become a favorite among discerning bourbon aficionados and the whiskey curious alike. Blanton’s Gold, the second bourbon created in the Blanton’s collection, is bottled at 103 proof and features powerful dry vanilla notes in harmony with hints of honey amid strong caramel and corn.

For any questions regarding the Blanton’s Gold Charity Sweepstakes, please email charity@sazerac.com.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac visit https://www.sazerac.com/  

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

No purchase or donation necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be legal resident of 50 U.S. or D.C, excluding NY, age 21 or older as of date of entry.  Registration begins at 12:00am EST 2/12/2024 and ends at 11:59pm EST 2/29/2024.  To enter, and for complete official rules including eligibility and full prize description, scan the QR code or directly visit www.SazeracBarrelSelect.com/drawing.  Approximate retail value (“ARV”) of prize award: $20,000.  Odds of winning based upon number of eligible entries received.  No alcoholic beverage is part of any prize award.  Void wherever prohibited or restricted by law.  SPONSOR: Sazerac Company, Inc., Louisville, KY.