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Fielden Whisky announced as official drinks sponsor at Groundswell Festival 2025
Fielden Whisky, the pioneering English whisky rooted in regenerative agriculture, is proud to be a key partner of this yearās Groundswell Festivalāthe UKās leading event for regenerative farming and sustainable land management. As part of the partnership, Fielden will co-host two headline banquets with Groundswell, celebrating the land, its growers, and the bounty they produce.Ā
Taking place from 2ā3 July 2025 at Lannock Farm, Hertfordshire, Groundswell Festival is a landmark event in the regenerative farming calendar. Created by farmers, for farmers, Groundswell brings together growers, environmentalists, food producers and changemakers to exchange ideas and innovations shaping the future of farming. Now in its ninth year, the festival offers a rich programme of over 400 speakers and 200 sessionsācovering both the principles and practicalities of regenerative systems and Conservation Agriculture. With ever increasing influence, it has become an essential forum for anyone interested in the future of food, farming, and the environment.
The partnership with Fielden – an English whisky on a mission to change farming for the better – reflects a shared commitment to soil health, biodiversity, and the responsible stewardship of British farmland. Fielden is rewriting the rules of whisky-making with a philosophy grounded in a simple truth: whisky is an agricultural product, and how we grow matters. Instead of relying on industrial farming practices – like agrichemical inputs, frequent ploughing, and monoculture crops – Fielden takes a regenerative approach. They plant diverse grains, grown amongst clover – a natural fertiliser that helps the soil stay healthy. They never use chemical inputs on the land, and minimise soil disturbance. The result? Fields full of life. Whisky full of flavour.Ā
This āNo Chem Regenā way of farming nurtures healthy soils, clear waters and flourishing biodiversity, and encourages crop resilience, helping to cut agricultureās giant carbon footprint.Ā
āGroundswell represents the future of food and farming in the UK. Itās where progressive ideas take root. Weāre proud to support that mission and bring Fieldenās own vision of soil-first spirits to the heart of the community driving it forward.ā Dave Smith, Fielden CEO.
Fielden Whisky will be the festivalās only alcohol partner, running a unique whisky bar, and offering whisky tastings and discussions around soil health and regenerative farming principles at its own stand. Fielden will also be the only whisky available at The Earthworm Arms – the festivalās main bar.
Leading the celebrations, on 1st and 2nd July, Fielden will host a very special banquet –Ā Ā FEASTING FROM FIELD TO TABLE – with Salsa Rosa providing the food. Festival-goers can purchase separate tickets to the communal evening feast nestled in a cosy and beautifully decorated space within the grounds of the festival. The experience will include a guided whisky tasting from the brandās Whisky Maker, Chico Rosa, as well as an immersive three-course meal that celebrates seasonal produce, with commentary from the growers and creators. Throughout the experience,Ā festival-goers will have the opportunity to explore first-hand how Fieldenās diverse grains – a mix of heritage, organic and grains adapted for no and low input systems –Ā grown with soil-first farming methods, can transform both flavour and farming resilience.
Tickets for the Whisky Banquet are Ā£70 per head and include drinks and a three-course meal. Tickets can only be purchased if visitors hold a ticket to Groundswell Festival. Ā buy here.
About Fielden Whisky of England
Whatās whisky got to do with farming? Everything. Whisky is an agricultural product, but most grain is grown industrially, with chemicals. Not on Fieldenās farms. Fielden is bringing Englandās fields back to life by planting diverse grains that thrive without chemicals – letting nature take the lead. Their farmers are kind to their land and never use chemicals. Instead, the grain grows in clover, a natural fertiliser that helps the soil stay healthy. This no chem regen way of farming nurtures healthy soils, clear waters and flourishing biodiversity in their fields, helping to cut agricultureās giant carbon footprint. The grain grows tall and strong. The fields are wild and glorious. And the whisky is full of flavour: think warm flaky pastry, butter and caramel. Is it the grains? Is it the magic of nature?
Who knows – and honestly, does it matter? Fielden are putting the best (completely natural) ingredients into their stills, making a distinctly delicious rye whisky thatās changing farming for the better. Fielden: the English whisky thatās changing farming for the better, field by field, harvest by harvest.
Fields Full of Life. Whisky Full of Flavour.Ā
About Groundswell Festival
Now in its 9th year, Groundswell is the UKās leading regenerative agriculture event. Created by farmers for farmers, it brings together experts, innovators, and practitioners to explore farming methods that restore ecosystems, enhance biodiversity, and build resilience in the face of climate change. Founded by the Cherry family on their mixed farm in Hertfordshire, John and Paul Cherry have farmed for over thirty five years, converting to a no-till system in 2010.
