The Olympics of the Drink Industry accepting entries through late April
LONDONÂ (April 2, 2025) â Spirits industry professionals from around the world will descend upon Bardstown, KY, the âBourbon Capital of the World,â to judge the International Wine & Spirits Competitionâs (IWSC) North American Whiskey and Ready to Drink (RTD) competition June 4-7, 2025.
Although the IWSC was founded in 1969, this is only the second year the North American Whiskey and RTD categories have been judged in the United States, and IWSCâs only North American event held this year.
The judges, who represent the worldwide standard of beverage excellence, give North American whiskey and RTD producers a unique opportunity for international recognition from the competition known as the âOlympics of the drinks industry.â
Led by Dawn Davies, Master of Wine and head buyer with the United Kingdom distribution company Speciality Drinks and retailer The Whisky Exchange, a panel of spirits experts from America and the U.K. evaluate entries based on in-depth knowledge of the North American whiskey and RTD markets, their innovations and their most recent developments.
In addition to Davies, other judges included for the North American juncture of the prestigious competition are:
- Bridget Albert, Senior Director, External Communications and CSR, Southern Glazerâs Wine & Spirits
- Ryan Chetiyawardana, drinks industry veteran, creator and host of âMr. Lyanâs Taste Tripsâ television show
- Frank Dobbins III, freelance writer, Uproxx and Drinkhacker
- Bill Lumsden, director of distilling, whisky creation and whisky stocks, Glenmorangie Company
- Millie Milliken, freelance drinks and hospitality writer
- Ryan Mills, founder, Amber and Ash Consulting, @thatoneduderyan
- Reece Sims, owner, SIP Spirits Consulting, shortlisted for the 2025 IWSCâs Emerging Talent in Spirits Communications Award
âThe IWSC is the oldest, largest and most influential international wine and spirits competition and was the first to bring panels of international experts to judge in situ,â says IWSC Chief Executive Officer Christelle Guibert. âWe offer much more than medals, and pride ourselves on the support we provide to both categories and entrants during and after the competition. We are delighted to return to Kentucky in 2025.â
Elevate Your Brand and Open New DoorsÂ
Kentucky is one of just seven global locations where the IWSC replicates its London competition via its global judging initiatives. As in London, the scene in Kentucky combines judging sessions with activities that showcase the people, places, and spirits unique to Kentuckyâs rich whiskey culture.
By entering the IWSC North American Whiskey & RTD Judging, producers get unparalleled recognition from key industry decision-makers, including master sommeliers and distillers, masters of wine and senior buyers. Judges from the IWSC shape market trends and foster global reach. Entrants connect with other experts, producers and consumers to foster collaboration in the beverage industry. Winners receive post-competition support and promotion via year-round global media campaigns, international trade fair presence and tastings. Award-winning whiskeys are showcased at the U.K.âs leading consumer event, The World Whisky Experience.
The heart of the IWSCâs reputation is its unparalleled judging process. Every sample is evaluated double-blind, with no judge assessing more than 65 products per day, ensuring fresh and focused decision-making. Judging is conducted in a controlled environment, with discussions among panel members helping to refine and validate the final scores.
âThe IWSC judging process is really strict, and it needs to be because youâve got real experts within the industry here,â Davies says. âFrom distillers to retailers to bartenders, everyone looks at the product from a slightly different angle. Itâs about collaboration and having the best of the business judging the drinks.â
Single Malt SurgeÂ
Founded in 1969, the London-based IWSC evaluates more than 12,000 entries annually from 90-plus countries. After the IWSCâs first appearance in Kentucky last year, Davies said in Forbes the event opens doors for U.S. whiskey producers and encourages the production of premium American whiskey. âWe are really seeing customers step outside their comfort zones and look to other areas of the world for better deals than are being afforded by ever-rising Scotch whisky prices,â Davies says. âWe have witnessed a surge in American single malts and bourbon entries since the launch of our judging event in Kentucky.â
Entrants in the IWSC North American Whiskey & RTD Judging event will be eligible for Bronze, Silver, Gold and Gold Outstanding medals. Top-scoring products advance to the prestigious Trophy Judging round, where the best of the best are recognized. Top-performing producers are shortlisted for the highly coveted producer trophies and invited to complete a short questionnaire for the Judging Committee to review. Winners are revealed at the IWSC Awards Celebration in November.
How to Enter: Visit the IWSC North American Whiskey & RTD Judging page. Entry deadlines are April 10 for Canadian Whiskies and April 25 for U.S.Whiskies and RTDâs. The award winners will be announced in early June.
About the International Wine & Spirits Competition
Since 1969, the IWSC has set the global standard for beverage excellence. Known as the âOlympics of the drinks industry,â the IWSC evaluates more than 12,000 entries annually from 90-plus countries. Judges are key decision-makers in the industry including Masters of Wine, Master Sommeliers, Master Distillers and Senior Buyers. These experts assess wines, spirits and alternative drinks using a rigorous panel process that ensures fair evaluation. The IWSC stands out for its expert judging, consistent attention, comprehensive categories and global recognition. For producers, its offers benchmarking, recognition and business connections. For consumers, IWSC medals guide excellence in a wide selection of drinks. As part of The Conversion Group, the IWSC mission is to use competition as a catalyst for community and connection across all levels within the industry.
About the International Wine & Spirits Competition Global Judging
Since 2022, the IWSC has held in situ Global Judging events, an initiative introduced by CEO Christelle Guibert. The IWSC is proud to be the first international drinks competition to institute a series such as this. Until today wine and spirits have been judged in Italy, Austria, Georgia, Turkey, Argentina, Australia, the United States, South Africa and China. The competition is committed to the initiative due to the opportunities it gives all producers in a region to take part, no matter what their size is, and allows for the drinks entered to be judged in context by judges who are up to date with the region and its most recent developments.
