KENTUCKY BOURBON TRAIL® PROGRAM LAUNCHES “BUILD YOUR OWN BOURBON TRAIL®” TRIP BUILDER
Plan, Personalize, and Explore the Bourbon Trail™ Like Never Before
FRANKFORT, KY.— The Kentucky Distillers’ Association’s world-famous Kentucky Bourbon Trail® experience has launched its first-ever online trip builder to help visitors customize and personalize their ideal Bourbon adventure.
Visitors can now “Build Your Own Bourbon Trail®” itinerary through a streamlined planning experience at kybourbontrail.com. The digital feature is designed to inspire travel to Kentucky communities and help tourists experience all that Bourbon has to offer.
“Millions of people from all over the world are making the pilgrimage to Kentucky each year to immerse themselves in the art, science and craft of America’s only native spirit,” said Eric Gregory, president of the Kentucky Distillers’ Association that founded the KBT® in 1999.
“But as we’ve grown to a record 68 Bourbon Trail™ destinations, we get a lot of questions about where and how to start planning the trip. This interactive tool will make planning fun and easy to manage and share, while highlighting the beautiful countryside of our beloved Commonwealth.”
Gregory said the “Build Your Own Bourbon Trail®” tool feature puts all the planning essentials in one place so visitors can easily find distilleries, tasting rooms and many other partner experiences.
Guests can curate personalized itineraries, save their plans and conveniently share their trip with friends, family and travel companions. “We’ve spent more than a year thinking through every detail, even down to driving times between distillery experiences,” Gregory said.
Watch the video about how to use the new feature online, here.
Bourbon is one of Kentucky’s most treasured signature industries, generating $10.6 billion in economic impact every year, supporting 24,000 workers with $2 billion in salaries and benefits, and pouring more than $370 million into local and state taxes.
There are now KBT® experiences in 35 of the Commonwealth’s 120 counties, from rural, historic and craft distilleries to modern tasting rooms in Kentucky’s urban core, with Official Gateway partners in Louisville, Lexington, Bardstown, and Northern Kentucky.
Dee Ford, longtime Chair of the KBT® Advisory Group, said the new “Build Your Own Bourbon Trail®” tool offers more than just convenience – it’s a way to find exciting experiences that might not have been on a visitor’s radar.
“After visitors determine which part of Kentucky will be their home base, they’ll now be able to find and explore the many experiences just around the corner,” said Ford, who is Angel’s Envy Brand Home General Manager and a member of the Kentucky Bourbon Hall of Fame®.
“Our new trip builder tool takes into account what’s important for our visitors, including the excitement of discovering that next hidden gem,” she said.
“That’s something that makes the Bourbon Trail™ special. There is so much to see and taste, and always something new. We encourage visitors to slow down and unplug, savor the experience, and come back thirsty for more.”
Across the globe, those curious about what Kentucky Bourbon has to offer can start building their Bourbon Trail™ experience today at kybourbontrail.com.
The feature was developed in collaboration with the KDA’s partner agency Lewis, which has won multiple top-tier awards for its rebranding and marketing of the Bourbon Trail™ tour to appeal to new and returning visitors.
Founded in 1880, the Kentucky Distillers’ Association (KDA) is the Worldwide Voice of Bourbon®.
About the Kentucky Distillers’ Association:
Founded in 1880, the Kentucky Distillers’ Association is the Worldwide Voice of Bourbon®. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft. Kentucky Bourbon is a $10.6 billion economic engine generating nearly 24,000 jobs. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.
