For immediate release
Tuesday, 30 June 2009       

Old Pulteney Reveals their Oldest Whisky

Old Pulteney single malt whisky has announced the launch of their oldest and most exclusive super-premium whisky. This very rare 30 year old single malt was distilled at the most northerly distillery on the UK mainland and embodies the wind-swept and rugged character of the far north.

Matured at the distillery for 30 years in American White Oak, it offers connoisseurs of fine spirits and luxury scotch whisky enthusiasts an intensely complex single malt.

 Already renowned for its 12, 17 and 21 year old whiskies, Old Pulteney’s 30 year old is perfect as an after dinner dram or to celebrate a special occasion. It is presented in a lacquered walnut burr box which is lined with sailcloth, reflecting the brand’s unique maritime heritage.

Old Pulteney’s senior brand manager, Iain Baxter: “We are really excited about the launch of our oldest ever Old Pulteney. This whisky has been looked after at the distillery for 30 years and the age contributes a huge amount of complexity. It has all the hallmarks of Old Pulteney; spice and green apples, and sweet vanilla and coconut notes from the American Oak. But unusually for such an old whisky there’s a remarkable touch of tropical fruit on the nose – some people have picked up guavas and mangos! I’d say that for a malt whisky with so much age and depth, it’s still incredibly approachable.”

To tie in with the launch of the whisky, Old Pulteney is running an online competition where visitors can win a bottle of this exclusive whisky. Each month for the next six months, visitors to the Old Pulteney website can guess where they think bottles of a missing crate of the 30 year old went missing around the coast of Wick where the distillery is based. You can find the competition at http://www.oldpulteney.com/30yearold/

Old Pulteney 30 year old retails at £250 in the UK, and due to limited supply it will be available from specialist stores only. 

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For further information please contact Janice or Ines at Burt Greener Communications on 0141 248 6007 or janice@burtgreener.co.uk or ines@burtgreener.co.uk

Note to Editors

The Old Pulteney portfolio also includes:

Old Pulteney 12 Year Old (40%)  £24.49
Old Pulteney 17 Year Old (46%)  £45.00 
Old Pulteney 21 Year Old (46%)  £65.00

Inver House Distillers http://www.inverhouse.com/   has been globally integrated into International Beverage Holdings and will drive the production, distillation and maturation of Scotch through its five distilleries.

International Beverage Holdings http://www.interbevgroup.com/ was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the distillation, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Those brands include:

 Chang Beer: one of the most popular beers in Thailand with an increasing presence throughout Asia and the rest of the world.
 Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
 Blended Whiskies: Hankey Bannister
 Mekhong: the ‘the Spirit of Thailand’ since 1941

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network.  Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.