Woodford Reserve® Bourbon Announces Partnership with KFC Yum! Center

Louisville, Ky., (May 10, 2010) – Woodford Reserve bourbon along with Louisville Arena Sports and Entertainment Properties (LASEP) today announced a new partnership with the KFC Yum! Center. LASEP is the locally based entity of Learfield Sports which oversees the arena’s advertising and sponsorship sales initiatives.

Woodford Reserve’s five-year agreement provides the naming rights for the KFC Yum! Center’s largest meeting/event room overlooking the Ohio River. This scenic lounge will be accessible to anyone with a ticket to get into the facility. As part of the agreement, the room will be called “The Woodford Reserve Club” and will serve as a full service bar during games, concerts and special events. Woodford Reserve will also have exterior and inner-bowl signage as part of its sponsorship agreement.

“Since its introduction in 1996, Woodford Reserve has quickly grown to become Kentucky’s best selling small batch bourbon,” said Wayne Rose, vice president and group brand director of Woodford Reserve. “We are proud to add our name to the list of local companies supporting the new arena.  When adult patrons come for a game, concert or special event, the Woodford Reserve Club will be the perfect place to gather for a cocktail.”

Today’s announcement comes on the heels of a naming rights announcement in April. A $13.5 million, 10-year agreement is between Yum! Brands, Inc. (NYSE: YUM) and Team Services, LLC. resulted in the arena officially being named the “KFC Yum! Center.”

About Woodford Reserve

Woodford Reserve, the “Official Bourbon of the Kentucky Derby”, is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky – the heart of thoroughbred country. Woodford Reserve is one of the fine spirits produced and marketed by the Brown-Forman Corporation. For 140 years, Brown-Forman has enriched the experience of life by responsibly building fine quality beverage alcohol brands.  The company’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide.  For more information about the company, please visit http://www.brown-forman.com, and for more information on Woodford Reserve visit www.woodfordreserve.com. Please enjoy your bourbon responsibly.

For more information regarding the KFC Yum! Center, please visit www.arenaauthority.com.