Label 5 ‘Power of 5 World Tour’ – Scotch Whisky News

BEIRUT-5

Scotch Whisky brand LABEL 5 will unveil a limited edition bottle design next year, featuring artwork created as part of its ‘Power of 5 World Tour’ – which brought together five leading street artists to create graffiti artworks in five key cities worldwide in 2018.

LABEL 5 asked its Facebook and Instagram community to vote on the design – selecting their favourite from the five ‘Power of 5’ artworks – to help choose the limited edition bottle. Over 15,000 took part in the poll, which saw a design from Beirut-based artist Rami Mouallem emerge as the clear winner, gathering one third of the votes.

Rami Mouallem’s artwork reflects the busy nightlife of the Lebanese capital Beirut – the city that never sleeps – and features bold colours and the illusion of a crack in the wall filled with variations of the number ‘5’, to represent the concept of ‘breaking the norm’. The entire piece is based around his personal Arabic graffiti style.

The limited edition LABEL 5 whisky bottle featuring Rami Mouallem’s street art design will be available globally from March 2019.

Comments are closed.


Powered by WordPress