Whisky Flavours“ Poster – Alba-Collection Verlag – New Publication July 2018

We did not want to reinvent the whisky aroma wheel. There are already numerous versions in text form. Then we met Luise Poley with her project “Whisky Flavours“. Luise had collected over 320 whisky flavours in about 3 years and photographed them individually in a whisky glass.

We were so enthusiastic about their idea that we joined forces and decided to make this idea available to everyone interested in whisky, whether professional or amateur, in a visually appealing form.

The aroma and taste sensory system is different for each person, based on his or her personal experience. Everyone can train and improve their sensors. The 320 whisky aromas shown are the best known aromas. These can be found in numerous tasting notes of various whisky bottlings or aroma descriptions.There are certainly many other flavours which we have not listed or taken into account here. Be honest – who of us can already verify 320 different flavours, if so, then you definitely belong to the circle of “whisky super noses”.

So may some whisky lovers forgive us, that we had to do without some nice sounding associations like wet dog, old horse, cow stable, campfire etc.. But some objects just can‘t be put in a whisky glass to be photographed. Unless you help with an image-editing program. But we weren‘t about to do that. All photos are real, the aromas actually photographed in a conventional whisky glass.

With a little practice you can now easily decipher and present the aroma profile of every whisky bottling for yourself and others. The two posters “Whisky Flavours Wheel“ and the “Whisky Flavours Collection” are the result. The “Whisky Flavours Wheel”, the analysis tool, is constructed like the well-known aroma wheels. It contains 8 primary aromas, 35 secondary aromas and 207 aroma associations (now new as photo). The “Whisky Flavours Collection“, is something for explorers, 239 pictures of aroma associations are shown in a grid, of these 113 additional aroma associations are only included on this poster.

The “Whisky Flavours Booklet” is the link between the two posters. The 28-page booklet contains all 320 whisky flavours of both posters and is arranged and illustrated according to the 8 primary and 35 secondary flavours. In addition, the booklet contains selected stories of the origins of some associations. In it we tell you how individual associations emerged, and also how the path to the perfect picture sometimes turned out to be very laborious or almost impossible.

We hope these little stories will entertain you and inspire you to browse, smile or think.

New publications July 2018:

– Whisky Flavours Wheel poster; sizes: 700 x 1000 mm (28 x 40 inch) & 420 x 600 mm (17 x 24 inch)
– Whisky Flavours Wheel RollUp; sizes: 850 x 2000 mm, 1000 x 2000 mm & 1200 x 2000 mm
– Whisky Flavours Collection Poster; Size: 700 x 1000 mm (28 x 40 inch)
– Whisky Flavours Collection poster; size: 420 x 600 mm (17 x 24 inch); (set of 2 posters (A-L and L-Z))
– Whisky Flavours Booklet; Format A4 (landscape format), 28 pages

All posters are now available in well-stocked whisky shops, bookstores or directly from the publisher.

Press Release Alba-Collection Verlag July 2018

In July 2018 the following updated editions of our distillery maps were published:

· 6th updated edition Scotland‘s Distilleries with approx. 30 current changes; size 420 x 600 mm (17 x 24 inch)
– 2nd updated edition Islay‘s Distillerie with the Ardnahoe Distillery; size 420 x 600 mm (17 x 24 inch)
– 4th updated edition of Islay‘s Distillerie size 240 x 340 mm (10 x 14 inch)
– 3rd updated edition Irish Distillerie size 240 x 340 mm (10 x 14 inch)
– 3rd updated edition Irish Distilleries with approx. 12 current changes; size 420 x 600 mm (17 x 24 inch)

Now all our Scotland and Ireland maps are up to date.

On all publications, the month and year of opening are noted for the distilleries newly opened after 2014. The development of the distillery landscape in Ireland over the last five years has been particularly impressive. To document this we have compared the map of 2013 with the map of 2018 in the booklet „Irish Distilleries“. The current edition of the new booklet is part of the premium version of the „Irish Distilleries“ Map (420 x 600 mm (17 x 24 inch) size).

All cards are now available in well-stocked whisky shops, in bookshops or directly from the publisher.

With kind regards
The team of Alba-Collection Verlag
Contact: Alba Collection Verlag GbR Hamburg
Meldorfer Strasse 11b
D-20251 Hamburg, Germany
+49(0)40-41425316
info@alba-collection.com
www.alba-collection.com
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