ARDBEG DISTILLERY TO CELEBRATE ALL THINGS ‘PEAT & LOVE’ FOR ARDBEG DAY 2018 

Ardbeg Day falls on Saturday, 2^nd June 2018. This year, the Islay distillery will be rolling back the years to the Ardbeg Village of the late 1960s 

Each year, Ardbeg Day marks the end of Islay’s Festival of Music and Malt, Fèis Ìle, with a global celebration of the untamed spirit of Islay. Eagerly anticipated by Ardbeggians and smoky malt whisky enthusiasts the world over, this year will take them back in time for a celebration of all things ‘Peat & Love’.

Inspired by the alternative lifestyle and unorthodox spirit of a previous generation, Ardbeg will release this year’s celebratory Limited Edition, Ardbeg Grooves. In his latest experiment, Dr Bill Lumsden, Ardbeg’s Director of Distilling, Whisky Creation and Whisky Stocks has used re-toasted red wine casks to mature a portion of the whisky. While still sticky with the residue of the wine, these casks were intensely charred to produce heavy grooves into the surface of the wood, a technique that has produced more intense flavours. The result is a whisky aromatic with smoked spices, distant bonfires and chilli-seasoned meats.

Meanwhile, all across the world, Committee Members and lovers of smoky malt will be invited to don their flares, channel some ‘flower power’ and celebrate their passion for the peaty whisky they “dig” above all others.

Distillery Manager Mickey Heads said: “The Ardbeg Village of the 1960s was a very different place – a groovy wee community, with its own post office, billiards hall, two choirs and even a football team. These days the Ardbeg community is a worldwide one, and Ardbeg Day is the best way for us all to come together and raise a dram to the ultimate Islay single malt.”

Ardbeg Day in the UK will play host to a live online tasting, broadcasting to all Ardbeg Embassies nationwide, uniting them in a celebration of Islay’s peatiest malt. The day will also see the launch of Ardbeg’s Summer of Peat & Love Campaign, where Ardbeg’s own 1960s inspired VW van will tour the country making stops at a number of leading music festivals, bars and Ardbeg Embassies serving smoky drams to the masses, spreading a taste of Islay’s ‘Peat & Love’ and good vibes along the way. More details on Ardbeg’s Summer of Peat & Love will be released in the forthcoming weeks.

The Committee release of Ardbeg Peat & Love bottled at 51.6% goes on sale at 9am on 14^th March 2018, RRP: £89. Committee Members will receive a link to purchase their own special bottle. www.ardbeg.com

Follow Ardbeg on:

Facebook: https://www.facebook.com/Ardbeg

Twitter: https://twitter.com/Ardbeg_com

Instagram: https://www.instagram.com/ardbeg/ 

NOTES  

Ardbeg Day:

Every year, the Islay Festival of Malt and Music takes place in May or June on Ardbeg’s island home. On the Festival’s final Saturday, Ardbeg Day, the Distillery traditionally throws open its doors to welcome fans from all over the world. In 2012 Ardbeg Day became a global event, enabling the whisky’s passionate international following to take part in a worldwide celebration of all things Ardbeg in their own country. Recent Ardbeg Day themes have included the Islay-limpics and the Peat Football World Cup, while in 2015, Ardbeg Day celebrated the single malt’s 200th anniversary by looking forward 200 years to a retro-futuristic version of Islay in 2215.  For 2016, Ardbeg Day became Ardbeg Night, as fans across the globe recalled Islay’s dark past as a smugglers’ haunt. And in 2017, Ardbeg Day plunged deep under the sea for another legendary celebration.

Ardbeg Grooves:

Ardbeg Grooves is a limited-edition bottling created to celebrate Ardbeg Day 2018. It is the Distillery’s first whisky with a heart matured in wine casks that have been intensely charred to carve heavy grooves in the surface of the wood. The result is a whisky with perfect harmony between smouldering, smoky cinnamon and the sweetness of vanilla popcorn, treacle and pear – with an intensity Ardbeg lovers will adore.

Tasting notes:

Ardbeg Grooves is non-chill filtered and bottled at 46% ABV. 

Nose: Intense aromas of smoked cinnamon and paprika, antique leather and saddle soap, with classic Ardbeg scents of pine resin, tar and briny sea spray in the background. A distant hint of a fragrant bonfire by the shores of the distillery and, finally, an unusual savoury note, like chilli-seasoned meats. A little splash of water releases some beautiful, unexpected aromas: lavender scented soap, ground white pepper, floral and herbal notes entwined. Fresh flowers mix with coriander leaves and mint.

Taste: A powerfully salty mouthfeel drifts into sweet vibes of treacle toffee, vanilla popcorn, salted fruits with soot and tar. Again, those distinctive savoury notes of smoky BBQ, paprika and mustard spice, fading into an unexpected haze of smoked pears and apples, almost like pear cider. 

Finish: Smoked paprika and bonfires with a mellow sweetness throughout.

Ardbeg:

Ardbeg is The Ultimate Islay Single Malt Whisky. Established in 1815, Ardbeg is revered by whisky lovers around the world as the peatiest, smokiest and most intense of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until it was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.  

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers in 130 countries worldwide who are keen to ensure that “the doors of Ardbeg never close again”.  Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events.  The Committee, chaired by Mickey Heads, is free to join at ardbeg.com.

Awards:

Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions. Ardbeg was voted ‘World Whisky of the Year’ twice by Jim Murray’s Whisky Bible (2008, 2009) and has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013). At the 2014 Global Icons of Whisky Awards, Mickey Heads was voted ‘Distillery Manager of the Year’. The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100. Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. In 2017 Ardbeg Kelpie, released to celebrate Ardbeg Day, was named Whisky of the Year International Whisky Competition.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Highland Single Malt whisky and Ardbeg Islay Single Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.