Sensational New packaging for The Antiquary

As part of its global strategy to establish ‘The Antiquary’ as a key brand within the deluxe blended whisky market, J&W Hardie Ltd have revamped the brands packaging. The new packaging is designed to enhance the quality, value and brand awareness of The Antiquary but also to give the brand a more modern look and feel, while maintaining its heritage.
The two expressions of the Antiquary, the 12 year old and the 21 year old are distributed in 25 countries throughout the world. As part of the new look the company has enhanced the iconic diamond cut bottle by updating the J&W Hardie Logo and firing it onto the glass using gold ink. The stunning new labels and gift packs now have a bolder, more modern look and a sense of sophistication which has been created through the use of luxurious gold inks.

This redesign comes at a time when J&W Hardie are expanding distribution of The Antiquary into the South American market by securing distribution agreements in Brazil and Argentina. It is also their intention to target key markets in South and South East Asia.

Robert Anderson Managing Director of J&W Hardie Ltd which is a subsidiary of The Tomatin Distillery Co Ltd , commented “ We feel that in The Antiquary we have a brand with massive potential that has perhaps thus far not been utilised properly by the company. Although current market conditions are still tough there is definitely still an appetite out there for top quality premium brands. We see massive potential in some South American markets and parts of Asia for the Antiquary and always mindful of our customers’ expectations in taste and design, we are more than delighted with this packaging development”.

Visit The Antiquary at http://www.antiquary.co.uk/