Purple Valley Imports USA
PRESS RELEASE

AMRUT SINGLE MALT WHISKY USA LAUNCH

This week marks the inaugural launch of Amrut Single Malt Whisky in the USA. The first shipment is expected to hit retail shelves in New York and New Jersey where the following award winning five expressions of Amrut Single Malt Whisky will be available in limited quantity:

 Amrut Single Malt Whisky
 Amrut Peated Single Malt Whisky
 Amrut Single Malt Whisky Cask Strength
 Amrut Peated Single Malt Whisky Cask Strength
 Amrut Fusion  

Amrut Fusion was named “third finest Whisky in the World” by Jim Murray in the 2010 Whisky Bible, where it was awarded 97 points.

Amrut Single Malt is produced by Amrut Distilleries, the Bangalore based company which introduced the first single malt from India to the UK in 2004.

Amrut’s Indian barley comes from the Punjab and the distillation takes place in the tropical garden city of Bangalore, located 3000 ft above sea level.  The barley from Scotland, used in production of Amrut’s Peated Malts, is also distilled and matured in Bangalore. After they have reached their peak, the whiskies are bottled without chill-filtering to reflect the depth and finish of the whisky.

Whisky connoisseurs will be able to purchase Amrut Whisky at fine retailers in New York including, Astor Wines & Sprits,  Park Avenue Liquors, Acker Merrall & Condit, and Ehrlich Wine & Spirits. In New Jersey Amrut will be available at Bayway World of Liquor.

Retail availability will follow by mid- April in Massachusetts at Julio’s Liquors and Federal Wine & Spirits, in Chicago at Binny’s Beverage Depot and at The Party Source in Kentucky.

The full line of Amrut whiskies are imported into the US by Purple Valley Imports USA.

For further information: Raj Sabharwal, VP Sales & Marketing, Purple Valley Imports USA. raj@purplevalleyimports.com. Tel: 704 497 2493.

March 29, 2010