ROYAL SALUTE UNVEILS EXCLUSIVE 30 YEAR OLD THE FLASK EDITION – Scotch Whisky News
ROYAL SALUTE UNVEILS EXCLUSIVE 30 YEAR OLD THE FLASK EDITION
Bespoke flask offers whisky connoisseurs the best of British luxury on the move
19th June 2017, Royal Salute, the exceptionally crafted and aged Scotch whisky, has unveiled an exclusive bespoke collector’s item – Royal Salute 30 Year Old The Flask Edition, offering whisky connoisseurs a luxurious way to drink Royal Salute on the move. The collector’s item houses a precious, rich and silky 30 year-old liquid, crafted exclusively by Royal Salute’s Director of Blending, Sandy Hyslop, and is presented alongside a bespoke porcelain flask, and other elegant accessories, from London’s award-winning designer, Afroditi Krassa.
A distinctive, full-bodied blend, Royal Salute 30-year-old The Flask Edition has been expertly crafted with some of the finest Scotch whiskies, aged for a minimum of 30 years. Providing the perfect vessel to house this unique blend, the edition is accompanied by a custom-made porcelain flask complete with funnel and wooden serving tray designed to provide the ultimate whisky drinking experience at home or while travelling. Afroditi Krassa, who created the refined accessories, has taken inspiration from one of the most ancient and elemental of art forms – the crystalline glazing process – and given it a contemporary twist.
Peter Moore, Global Prestige Brand Director at Chivas Brothers, commented: “The Royal Salute 30 Year Old The Flask Edition is a unique collector’s item that represents the perfect travel accessory for those on the go and celebrates our brand’s long history of crafting and refining luxury. The Flask Edition was first exclusively released in China and sold out immediately. Given this success, we are delighted to release limited quantities of this extraordinary product globally and give whisky aficionados the chance to enjoy Royal Salute at home or on the move.”
London-based Afroditi Krassa said of the collaboration: “I have a simple motivation each time I start a new project: I want to challenge the status quo. That’s why I was so inspired by Royal Salute – while all other whisky brands are content with glass, Royal Salute houses its whisky in precious porcelain. I wanted to apply the same attitude to a flask and create something that is beautiful while also turning tradition on its head. Ceramics has a rich history and this project presented a really interesting contrast of ancient techniques crafted for a modern audience.”
A true collectors’ item, only a limited number of Royal Salute 30 Year Old The Flask Edition will be released. Initially available exclusively in China, a limited number can now be purchased at select, prestigious retailers across the globe, with a RRP of $790.
Notes
About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
